The Building Blocks to Impactful, Purpose-driven Work
September 18, 2025
At One Lucky Guitar, our Core Values are the foundation of everything we do. These enduring principles are the intrinsic and irreplaceable characteristics that come to life in each of our relationships. They shape the way we work with our colleagues, collaborators and clients.
Camaraderie. Empathy. Fun. Grit. Imagination. Resourcefulness. These six values define our team and guide our work—ensuring we are authentic in every interaction, deliver on our mission, and create brands that motivate, inspire, and convert.
CAMARADERIE
At One Lucky Guitar, we flourish as a team because we’re loyal and dependable; we live up to our commitments, and our shared victories always lead to a “Cheers!”
EMPATHY
We’re fair, we’re kind and we’re compassionate. We have grace and gratitude—for ourselves, for our team and for those we serve. We meet people where they are, and we value each individual’s point of view.
FUN
It’s not lost on us that we’re spending a significant part of our lives working. You’re damn right we’re going to have fun along the way.
GRIT
We’ve got the passion, the persistence and the perseverance to achieve our long-term goals. Yes, we are talented people—and yeah, we have “luck” in our name—but it’s our grit that powers our resiliency, our courage and our determination.
IMAGINATION
We approach each project prepared to explore and ready to dream. Our curiosity fuels us as we seek out inspiration. It comes to life in the creativity we bring to each facet of our work.
RESOURCEFULNESS
We roll up our sleeves, solve problems and make great things happen. We’re scrappy, pragmatic and adaptable, with a “whatever it takes” approach deep in our hearts. This allows our work—at all levels—to shine with excellence.
At One Lucky Guitar, our Core Values keep us connected, creative, resilient and driven—so we can generate the greatest results, through the best work—creating pride in those we serve.
