134-Year Legacy. Brand New Name.
Since 1888, Stillwater Hospice has served families in Northeast Indiana with compassion and love. Formerly Visiting Nurse, the organization sought to evolve its brand to align with its broader services and geographic reach. Through One Lucky Guitar’s Soul Sessions workshops, we rebranded the organization, including name, visual identity and brand platform. Then, OLG developed and executed a rollout strategy, which included website, brochures, print ads, radio spots, tv spots and more.