With a footprint that spans Northeast and North Central Indiana and Southwest Michigan, Indiana Michigan Power‘s efforts affect every family in our communities—even the youngest members!
I&M provides customers with consistent, reliable service through innovation, technology and a dedicated team, giving families peace of mind that allows them to focus on what matters—including playtime! In this recent spot produced by OLG, we recreated a small midwestern city through which a child navigates her favorite toy—a recognizable I&M utility truck—through the cardboard streets. As the spot concludes, we convey how I&M’s workers are fully committed to providing reliable service because it affects them, too, revealing the home of an I&M employee and his child.
Our kid-inspired city was built in-house and showcased the full power grid with wind turbines, solar panels, a distribution center and power lines. It was built by hand over three weeks and transported to the final set. Once talent was added, it all came together!
Thank you, I&M, for trusting us to share this powerful message.
About One Lucky Guitar
One Lucky Guitar is a boutique creative agency in downtown Fort Wayne, Indiana. Our mission statement is “We communicate brand soul.” We believe we can generate the greatest results, through the best work—creating pride in those we serve.
We provide brand development services to mission-driven people, organizations and companies who make the worlds of those they serve a little better.
Click here to learn more about OLG and our services.
