Byron Wellness Community provides long-term care to residents with complex medical conditions, and the organization has recently moved to a new, state-of-the-art facility. With greater capacity to serve our community, Byron needed help growing its team.
OLG partnered with Byron to communicate their work culture and attract employees of all kinds—including nurses, dietary aides, housekeepers, maintenance technicians and more.
Not just anyone can work at Byron, though. It takes tremendous skill and compassion to care for residents who experience dementia, mental illness, brain injury or other developmental disabilities. For residents, it’s not just a facility. It’s their home.
With our campaign theme—You Belong Here—we positioned Byron Wellness Community as an inclusive, welcoming place to work.
All the things that make you, you—we respect and embrace them. Careers at Byron are for the big-hearted and compassionate, and we don’t take that lightly. That’s why we invest in our team members, because we know that they do their best work when they can be their authentic, best selves.
This is Byron Wellness Community, and You Belong Here.
The campaign also included messaging to highlight Byron’s comprehensive benefits program, which provides career development opportunities with their tuition reimbursement program, personal finance support with a first-time homebuyers class, payroll advance options and more.
In this recruiting campaign, our work included a digital media strategy, campaign concepting, photography and videography, ad creation, ad placement, a landing page, monitoring and reporting. We also helped the organization carry this message consistently, beyond digital, by creating a branded recruitment brochure and a PowerPoint template.
Even in a challenging job market and competitive advertising space, the campaign saw tremendous impressions and click-throughs to a dedicated landing page, inviting them to join the Byron team.
We are honored to work with the inspiring, energetic and fun Byron team as they continue to provide crucial care opportunities to our community members. Thank you!
