We had fun partnering with Gnometown Brewing to bring their brand to life on two legacy Landing Beer Co. beers—the Hazy Landing NEIPA and Knockabout Stout!
With Gnometown’s existing tagline of “Made from Earth” leading the way, we incorporated a sketchy style of illustration that paired well with a distressed version of their gnome logo, which now leads the visual hierarchy to better establish the brand as a whole on shelves.
These were the first cans with the label printed directly on the can—a more sustainable option—instead of using an applied sleeve.



About One Lucky Guitar
At OLG, we communicate brand soul. We are a boutique creative agency providing brand development services to mission-driven people, organizations and companies. We are honored to be trusted by our clients as they strive to reach their goals, and we don’t take it for granted—we arrive every day to deliver everything we’re capable of, on every project, every time.
We work with people we trust. We work for people we respect. We do work we can believe in.
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