Earlier this year, OLG created a new name and look for Elevatus Architecture, formerly known as SchenkelShultz Architecture, a Fort Wayne company with a long history of quality projects here and around the world.
It’s a bit of an interesting story as to how the new branding came to be for Elevatus Architecture. At first, we planned on just doing an overview brochure for SchenkelShultz Architecture (SSA) and the capabilities they offer as a firm. After bringing SSA a few ideas on themes and layouts for the brochure—one of them being “Elevate Expectations”—we were thrilled to hear they had loved the idea so much, they were thinking about renaming their entire company something along the lines of “Elevate.” I think that was the first of many times over the course of my first year at OLG that my jaw dropped.
So we got to work! We held brainstorming sessions for new names, wrote new brand copy, built out a new identity system, re-imagined what the overview brochure could look like and how it would all work together. It was exciting times, for sure.
We ended up producing a 16-page overview brochure with a folder for the new Elevatus Architecture to use as an introduction to prospects, and a reintroduction to long-time partners—highlighting their industry-leading projects and work process.
Check out the video below to see the brochure in all its glory.
