TURNSTONE
Creating Possibilities.
PROJECT OVERVIEW
Turnstone is Northeast Indiana’s only free-standing not-for-profit organization providing a comprehensive continuum of supportive services addressing the unique needs of people with disabilities and their families. Each year, they celebrate another year of meaningful work at their annual gala event. To capture the impact they have on their clients’ lives, Turnstone has partnered with OLG to create a brand video and a series of client testimonial videos, which have been shared at their annual gala event.
Our work so far has featured Turnstone clients Alfred, Cami, Mason, Kirsten and John—whose stories reflect their determination and optimism, and all the ways that Turnstone has created possibilities for them.
Service & Deliverables
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Campaign Concepting
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Video Production
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Brand Video
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Gala Videos
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Social Media
Additional Insight
These videos expanded upon the organization’s brand video, which featured Turnstone clients Mason, Alfred and Cami reading Edgar Albert Guest’s poem ‘It Couldn’t Be Done,’ which is now in the public domain.
It Couldn’t Be Done
by Edgar Albert Guest
Somebody said that it couldn’t be done
But he with a chuckle replied
That “maybe it couldn’t,” but he would be one
Who wouldn’t say so till he’d tried.
So he buckled right in with the trace of a grin
On his face. If he worried he hid it.
He started to sing as he tackled the thing
That couldn’t be done, and he did it!
Somebody scoffed: “Oh, you’ll never do that;
At least no one ever has done it;”
But he took off his coat and he took off his hat
And the first thing we knew he’d begun it.
With a lift of his chin and a bit of a grin,
Without any doubting or quiddit,
He started to sing as he tackled the thing
That couldn’t be done, and he did it.
There are thousands to tell you it cannot be done,
There are thousands to prophesy failure,
There are thousands to point out to you one by one,
The dangers that wait to assail you.
But just buckle in with a bit of a grin,
Just take off your coat and go to it;
Just start in to sing as you tackle the thing
That “cannot be done,” and you’ll do it.
Results
Turnstone sought to create their brand video to help them win a $1M grant—which they did! The organization has raised over $1M from the gala events in which these videos were played.
"Working with One Lucky Guitar has been a true partnership rooted in shared values and deep respect for the individuals we serve. Their team takes the time to know our clients, honoring each unique story with care and compassion. Through every step of the process, they make our clients feel seen, valued and comfortable, capturing the heart of their journeys in an authentic and impactful way. Over the past four years, the videos created by OLG have played an instrumental role in our gala events, helping us raise over $1M to support Turnstone’s mission. We’re grateful for a partnership that not only strengthens Turnstone’s mission but also celebrates the resilience and spirit of those we serve."
