RIVERFRONT FORT WAYNE
Always Moving.
PROJECT OVERVIEW
Fort Wayne’s riverfronts have unified us for more than 200 years—breathing life into our community—but as the city’s growth pushed them out of view, their story faded as well. Today, Riverfront Fort Wayne is one of the most visible symbols of our community’s revitalization. As part of Riverworks Design Group, OLG engaged leaders from across our diverse community to build a brand that presents RFW as “rivers for all”—and helped to position it as a true destination.
Services & Deliverables
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SOUL SESSIONS BRAND WORKSHOPS
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LOGO
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VISUAL IDENTITY SUITE
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BRAND PLATFORM
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BUSINESS SUITE
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DIGITAL SUITE
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WEBSITE
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BRAND VIDEO
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EVENT
Additional Insight
The logo features bold lines that represent movement, and have translated well to environmental designs, including sewer grates, donor recognition and wayfinding elements.
Our three rivers flow. They ramble and they roll; they roam and they rush. They rise. Their sound becomes a rhythm, becomes a beat—a heartbeat.
They breathe life into our community. They breathe commerce. Adventure. And romance.
On these banks, we’re at our best—recognizing our past, but creating a new momentum. Forward.
Our rivers brought us here. Today, we’re in the middle of a powerful story, and tomorrow looks even better.
In Northeast Indiana and downtown Fort Wayne, we’re just like our rivers: Always moving.
Results
The Riverfront Fort Wayne brand supported the $1.5-billion public and private investment in “Phase I” of riverfront development (which included the launch of the brand new Promenade Park), as well as the in-progress, $40-million public investment “Phase II” of riverfront development.
“The quality of the brand itself, the quality of the work behind the brand needs to be the same level of quality as the design of the space. And I think that’s really what OLG has brought to the table.”
