HOPE’S HARBOR
Strength Next Door.
PROJECT OVERVIEW
Hope’s Harbor was founded to provide a home-away-from-home for families of children receiving medical care at our community hospitals. As the organization looked to the future, we partnered with them to evolve the name and brand to create more clarity and increase brand recognition across their 23-county service area—from Mad Anthonys Children’s Hope House to Hope’s Harbor Family Hospitality Homes. OLG supported the organization through a name consultation, visual identity update, brand platform creation, announcement and rollout strategy and more.
Services & Deliverables
SOUL SESSIONS WORKSHOPS
COMPREHENSIVE REBRAND
NAMING STRATEGY
LOGO
VISUAL IDENTITY SUITE
BRAND PLATFORM
BUSINESS SUITE
BRAND BOOK
BRAND VIDEO
MARKETING AND COMMUNICATIONS PLAN
ENVIRONMENTAL SIGNAGE
WEBSITE
REBRAND ANNOUNCEMENT VIDEO
PRESS EVENT SUPPORT MATERIALS
PHOTOGRAPHY
We’re best equipped to face adversity when we’re surrounded by the people we love. Together, we overcome challenges, celebrate triumphs, and endure sorrows. At Hope’s Harbor, we take care of you, so you can take care of them. By keeping families close to their loved ones in difficult situations, they can make the most of every moment. We offer Strength Next Door.
ADDITIONAL INSIGHT
Hope’s Harbor was founded in 1997 by American Airlines captain Jack Arnold. The shape of the sun logo was inspired by the shape of a jet engine propeller.
“From our very first meeting, it was clear that they were not just providing creative services; they became true collaborators in our journey. Throughout the process, communication was effortless, and their creativity and thoughtfulness were evident at every step.”