Sets Designed For Brands To Thrive
For me, creating a set takes a bit of analytical thinking, a whole lot of planning and a heap of feels. I always start by thinking through the composition of the set to establish what is needed to tell the story. What will help drive the concept forward? What framing will look best? Next, I like to identify the vibe of the set. Creating a mood board for the vibe is super helpful to ensure everyone is singing the same tune. This also serves as a lens for creating and [...] Read More