With changing seasons comes the possibility of severe weather. At Indiana Michigan Power, predicting, preparing for and preventing potential outages is an ongoing job. Knowing customers count on them for reliable service, I&M wanted to make a concentrated effort to communicate with the public about safety during storms in every season, and in real-time.
As part of I&M social, radio, email and digital communications, OLG helped craft assets and language that they can use when adverse weather forecasts pop up. Our media plan is triggered by storm forecasts, so timely information can be distributed by affected zip codes.
We also worked with I&M to create a video showcasing the constant preparedness that I&M employees and line workers undertake to be ready at a moment’s notice. Both winter and summer versions are available to remind folks of their everyday commitment.
Get weather-ready and visit I&M’s Storm Safety page.
About One Lucky Guitar
At OLG, we communicate brand soul. We are a boutique creative agency in downtown Fort Wayne, Indiana, providing brand development services to mission-driven people, organizations and companies. We believe we can generate the greatest results, through the best work—creating pride in those we serve.
We are honored to be trusted by our clients as they strive to reach their goals, and we don’t take it for granted—we arrive every day to deliver everything we’re capable of, on every project, every time.
We work with people we trust. We work for people we respect. We do work we can believe in. Want to learn more about our services? Click here.
Want to learn about how we can bring your community or place’s authentic brand to life? Curious about our Soul Sessions or the team behind them? Hit us up!
