Back in mid-2019, we were excited to get the call from the founders of Fort Wayne Football Club (Fort Wayne FC), to help put together the team’s badge and overarching visual identity. This early brand development helped fast-track the team’s momentum, including the recruitment of ownership and investors (including Fort Wayne’s own USMNT / World Cup star, DaMarcus Beasley) before the pandemic postponed the team’s inaugural season in 2020.
Resilient, the team’s plans advanced, and in May 2021 the team debuted with their first-ever home game, members of the United Soccer League Two (USL2).
Since then, OLG has helped craft brand ideology for the club—aligning values, mission, vision and team values to reflect the club’s passion for the beautiful game and pride in our city.
We will compete relentlessly.
We will share generously.
And we will grow together.
This is Fort Wayne FC.
About One Lucky Guitar
One Lucky Guitar is a boutique creative agency in downtown Fort Wayne, Indiana. Our mission statement is “We communicate brand soul.” We believe we can generate the greatest results, through the best work—creating pride in those we serve.
We provide brand development services to mission-driven people, organizations and companies who make the worlds of those they serve a little better.
Click here to learn more about OLG and our services.
