Back in mid-2019, we were excited to get the call from the founders of Fort Wayne Football Club (Fort Wayne FC), to help put together the team’s badge and overarching visual identity. This early brand development helped fast-track the team’s momentum, including the recruitment of ownership and investors (including Fort Wayne’s own USMNT / World Cup star, DaMarcus Beasley) before the pandemic postponed the team’s inaugural season in 2020. Resilient, the team’s plans advanced, and in May 2021 the team debuted with their first-ever home game, members of the United [...]
Read More
Over the last ten years, I've been fortunate to work with clients that have seen the value in custom illustrations to help bring their brand story to life. Here are some of my favorites — in no particular order. Northwest Allen County Schools SEE MORE Riverfront Fort Wayne SEE MORE Hope's Harbor SEE MORE Penny Drip SEE MORE Cadinha & Co. SEE MORE Landing Beer Co. Ambassador Enterprises Matilda Jane The Good Ones SEE MORE Fuse NEI Arts Campus Fort Wayne Barton Coe Villamaa SEE MORE Apex Golf Lab One [...]
Read More
Our friends at Be Better Hospitality are shaking things up, with a barbershop, coffee and cocktails concept—Penny Drip! Penny Drip’s name comes from Penny Universities, a name given to early English coffee shops that cost a penny to enter. Because of their low cost of entry, these establishments were social hubs where many people gathered and exchanged ideas. One Lucky Guitar worked closely with the Be Better team to develop a visual identity that reflected this unique, creative experience coming to Downtown Fort Wayne. The energy in the office around [...]
Read More
Since 1969, Barton Coe Vilamaa has specialized in architecture and engineering for K-12 educational facilities and systems, serving public school districts of all sizes. This focus means they have a detailed, comprehensive understanding of learning environments—and their publicly-funded project expertise means a more thorough process for their clients. OLG partnered with BCV to articulate this expertise through a rebrand. Our work with them included visual identity, logo, brand platform, microsite and full website, business suite, trade show materials and more. Brand Platform At Barton Coe Vilamaa, we create spaces for [...]
Read More
