BE BETTER HOSPITALITY
Serving with Purpose.
PROJECT OVERVIEW
There are many barometers for a community’s vitality—from the range of arts and cultural offerings on any given night or weekend to the number of cranes across our skyline. But few things reflect a community’s arrival like a thriving and unique restaurant and bar scene.
It was with that spirit in mind that local restaurateurs and bartenders created Be Better Hospitality, a hospitality group focused on elevating the idea of what’s possible in Fort Wayne and the surrounding region—and then bringing it to life.
We worked with the Be Better team to develop a brand identity that matches their experience, their attention to detail and, most importantly, their vision for the future. We also branded their family of establishments—Blue Bottle, Dana’s, Night Train and Penny Drip.
Services & Deliverables
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LOGOS
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VISUAL IDENTITY SUITES
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BRAND PLATFORM
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ENVIRONMENTAL DESIGN
Service goes beyond hospitality. Service is a lifeline—an experience that makes the world a better place. It’s how we grow, not only ourselves, but our entire community.
It’s our calling; it’s how we inspire. It’s our purpose for waking up every day, and our motivation for being our best versions of ourselves—so we can share it with others. This is where we do the important work; this is our playground for dreaming of a better tomorrow, together.
PENNY DRIP
DANA'S
NIGHT TRAIN
BLUE BOTTLE
"One Lucky Guitar transformed Be Better Hospitality's dreams into a clear vision, bringing our brands—Penny Drip, Dana's, Night Train, and Blue Bottle—to life with meticulous attention to detail. They captured each brand's unique persona, from playful to sophisticated, while pushing boundaries and consistently delivering exceptional results."