Alive Community Outreach (ACO) is most known for its Peacemaker Academy, but it sought to raise awareness for its overarching mission: to cultivate a community of nonviolence through relationships and education. To do so, they engaged OLG to develop a compelling donor case statement to help them tell their story and raise funds. A growing organization, this piece needed to demonstrate its history and expertise, while also casting a vision for the future.
To make the most of their resources, ACO sought OLG’s help in creating an editable case statement that could evolve with the organization.
An additional aspect of our work was creating brand positioning, including a manifesto for the already existing brand platform, “Be the Peace.” OLG also created a lockup for the brand platform, which will be used to raise awareness through student materials, t-shirts and other swag items.
Brand Manifesto
Conflict is intrinsic to humanity. It acknowledges our innate differences—a testament to our very aliveness. When we’re equipped with the right tools, conflict allows us to solve problems. To more deeply understand ourselves, and each other. To grow as people, and as a community.It’s how we respond to conflict that determines our destiny. We must make the conscious decision, every day, to choose peace. To walk the challenging road toward a beloved community, free from the cycle of violence.
Gun violence, homicide and other violent acts are often the result of social and cultural challenges that can feel beyond our control, like poverty and racism. But peacemaking grounds us in our power. The practice of nonviolence addresses the causes, not just the symptoms.
Together, we can overcome conflict and cultivate change for our neighbors.
At Alive Community Outreach, we know the opportunity—and reality—of this beloved community is within our grasp.
We believe in conquering problems, not people.
We believe in conflict’s potential to bring us together, not tear us apart.
We believe it takes courage to achieve justice.
These possibilities start with each of us, and then, we can carry them out into our community.
Be the Peace.
Thank you, Alive, for cultivating a community of nonviolence, and trusting us as your partner.
