We Stand for Greater Collaboration.

What excites me about my job is that we get to work with some of the best organizations—all doing pretty amazing things in our community. I’m proud to have been on the team that recently helped launch the Greater Fort Wayne Inc. awareness campaign. Greater Fort Wayne Inc. is a new, vibrant organization created by the unification of the Allen County Economic Alliance and the Greater Fort Wayne Chamber of Commerce—an organization making great strides in greater Fort Wayne. They are committed to making our community a better place to live, work and play—as am I.

The goal of the campaign was rooted in the need to bring awareness to this new organization and let businesses and community members know what Great Fort Wayne Inc. stands for and what they can do to help advance greater Fort Wayne. When people see the new Greater Fort Wayne Inc. investor window cling, we want them to know instantly connect with that business and now that they are committed making our community great.

It all started with a fun teaser campaign that included outdoor boards, a social media push and the ever so popular GFW Inc. gobo projections. It has since been followed up with TV, radio, outdoor, print and online ads, all touting GFW Inc.’s core values:
  • We stand for greater momentum.
  • We stand for greater action.
  • We stand for greater collaboration.
  • We stand for greater innovation.
  • We stand for greater results.
  • We stand for greater community. 
  • We stand for greater future. 

What makes this campaign unique is that it was developed primarily with Great Fort Wayne Inc. investors. From the people we featured in print ads, TV spots and outdoor boards to the investors that donated their services to roll out the campaign. This campaign is surrounded by collaboration and teamwork. It was truly invigorating to work with so many Greater Fort Wayne Inc. investors who saw the same passion for our community and who had the willingness to bring their talents to the table.

Have fun checking out their new video and some of our work here, however, I urge you to jump over to the Greater Fort Wayne Inc. website to learn more about how you can take a stand for our community.

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