The C is for Collaboration

This past January, Carson Boxberger LLP became known as, simply, Carson LLP.

One Lucky Guitar is proud to have served as brand and marketing consultants to our good friends at Carson since 2005.

Five years ago, we partnered with Carson leadership to direct “soul session” workshops that brought together the entire firm to define Carson Boxberger’s credo—the vision, values and purpose that guides and inspires every member of the law firm’s team. Together, the professionals at Carson Boxberger committed to be stronger together and to always get better.

This rename reflects these commitments. It’s continuation of the approach the firm has had for lawyering and for business since the early-2000’s—modern, simple, team-first. Carson LLP is a timeless name that succinctly reflects the firm’s credo, without stressing any active attorney’s name over another.

You see, Carson LLP is driven by purpose: to create success for its clients, for its community, and for its team members. Today, the firm is stronger than ever. And they continue to serve clients across the community—indeed, many of Northeast Indiana’s most successful businesses—with passion and excellence.

As we have for more than a dozen years, OLG helped guide the brand’s evolution, not revolution. With a careful hand and succinct voice, we worked with the Carson LLP team to produce core identity materials, updates to digital, environmental and video components, a new advertising campaign and the rollout strategy for clients, prospects, vendors and the community at large.

Carson LLP’s success is our community’s success. We look forward to always getting better, together.