Giving More than Money

United Way Whitley County One Lucky Guitar
We’ve heard the message.

Organizations need money so they can support people who rely on their services.

But it seems like we hear it so often–especially around the holidays.

So when the United Way of Whitley County came to us about promoting donations during their biggest giving season from October to December, we knew the average call to give wouldn’t work.

Organizations ask for money all the time, and large organizations like the United Way have a hard time making the appeal because it can be difficult to see their direct impact in the community.

But what if we could see what we were giving, and what if it was more than money?

What if giving to United Way was giving second chances to teenagers doing drugs so they could clean up and graduate?

Or what if it was giving confidence to homeless mothers so they could find jobs and financially support their children?

We might be more generous if we could give something like that, right?

That’s the idea behind our campaign “What will you give?” for the United Way of Whitley County. It shows how giving to United Way is giving real people life-changing results, and to prove it, we talked to the people themselves.

We grouped United Way’s functions into three categories: education services, financial services and community chest services. Then we identified individuals in each category whose lives were changed by United Way.

We invited these individuals to our office for emotional interviews where they shared their stories and explained what United Way means to them—not just the warm and fuzzy things, but the real, powerful things, too.

In the end, we put together a full campaign that included a video, poster, billboard and other marketing materials to spread the word.

When you give to United Way, you give more than money.

You give hope, healing, success and so much more to people in your hometown.

And that’s something we can’t hear enough.


Visit to donate and see it all live.

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