[
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/10\/Hween_Dial_Home_4801.jpg",
        "category_name": "Love & Like",
        "postDate": "2018-10-30 08:00:00",
        "author_name": "Jasmine Bejar",
        "title": "Our Favorite Halloween Movies",
        "postBody": "<p><strong>Happy Halloween! In the spirit of the season,\u00a0we compiled a list of some of our favorite Halloween-like movies\u2014in no particular order.<\/strong><\/p>\n<p><em><strong><a href=\"https:\/\/www.imdb.com\/title\/tt0099487\/\" target=\"_blank\">Edward Scissorhands<\/a><\/strong><\/em><\/p>\n<p>&#8220;Quirky and weird. Johnny Depp and Tim Burton at their best, and Depp&#8217;s best movie that wasn&#8217;t <i>What&#8217;s Eating Gilbert Grape? \u2014 Shane Starr<\/i><\/p>\n<hr \/>\n<p><em><strong><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/10\/Ghostbusters_Poster_FIN.jpg\"><img class=\"aligncenter size-full wp-image-3203\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/10\/Ghostbusters_Poster_FIN.jpg\" alt=\"Ghostbusters_Poster_FIN\" width=\"600\" height=\"886\" \/><\/a><a href=\"https:\/\/www.imdb.com\/title\/tt0087332\/?ref_=fn_al_tt_1\" target=\"_blank\">Ghostbusters<\/a><\/strong><\/em><\/p>\n<p>&#8220;So many scenes from that movie are engrained in my brain since a kid, when I&#8217;d request it to be played at birthday parties. Also, it has Rick Moranis.&#8221; \u2014 Jake Sauer<\/p>\n<p><em>Complete with a movie poster Jake imagined for an art show a few years back.<\/em><\/p>\n<hr \/>\n<p><em><strong><a href=\"https:\/\/www.imdb.com\/title\/tt0060550\/?ref_=nv_sr_1\" target=\"_blank\">It&#8217;s the Great Pumpkin, Charlie Brown<\/a><\/strong><\/em><\/p>\n<p>&#8220;I&#8217;m a fan of a lot of actual scary movies, but I remember growing up watching this movie every year on Halloween with my family.&#8221; \u2014 Chelsea Cornett<\/p>\n<p>&#8220;We were always Peanuts fans as kids.&#8221; \u2014 Michelle Love<\/p>\n<hr \/>\n<p><em><span style=\"color: #000000;\"><b><a href=\"https:\/\/www.imdb.com\/title\/tt0117571\/?ref_=fn_al_tt_1\" target=\"_blank\">Scream<\/a><\/b><\/span><\/em><\/p>\n<p>&#8220;It&#8217;s got that nineties angst with cheap thrills. Takes me back to the time I should have been too young to watch it (thanks, Mom and Dad!).&#8221; \u2014 Annie Obergefell<\/p>\n<hr \/>\n<p><em><strong><a href=\"https:\/\/www.imdb.com\/title\/tt0107688\/?ref_=nv_sr_1\" target=\"_blank\">The Nightmare Before Christmas<\/a><\/strong><\/em><\/p>\n<p>&#8220;Is it a Halloween or Christmas movie? Answer: It&#8217;s a year-round movie. I can&#8217;t leave it at this alone, so I&#8217;m cheating and saying that my other favorites are <em>The Exorcist<\/em>, <em>Sweeney Todd, The Corpse Bride, Hocus Pocus and Halloweentown I and II.<\/em>&#8221; \u2014 Jasmine Bejar<\/p>\n<hr \/>\n<p><em><strong><a href=\"https:\/\/www.imdb.com\/title\/tt0081505\/?ref_=nv_sr_1\" target=\"_blank\">The Shining<\/a><\/strong><\/em><\/p>\n<p>&#8220;Because it&#8217;s so amazing and because I&#8217;m in love with everything about the props and set design. Maybe the most iconic carpet pattern ever, the maze, the big wheel, the ballroom, the <em>door,<\/em> it&#8217;s all just SO good.&#8221; \u2014 Olivia Fabian<\/p>\n<p>&nbsp;<\/p>\n<p><strong><i>This isn&#8217;t a comprehensive list, please don&#8217;t @ us, but do share your faves, too!<\/i><\/strong><\/p>\n",
        "slug": "halloween-movies"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/09\/Dial-Andrew.png",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/09\/Andrew-2.png",
        "category_name": "Features & Headlines",
        "postDate": "2018-10-02 12:00:00",
        "author_name": "Jasmine Bejar",
        "title": "A Race for Hope",
        "postBody": "<p>Every fourth Thursday at OLG, we have a li\u2019l something called \u201cFourth Thursdays.\u201d<\/p>\n<p>So, what in the world do we do on Fourth Thursdays?<\/p>\n<p>It\u2019s a little vague for a reason. Ultimately, what we aim to do is take some time to do some kind of team-building activity, or personal\/professional development activity, or anything that helps us learn and grow, together.<\/p>\n<p>In September, we had an extra special Fourth Thursday\u2014we paid a visit to\u00a0<a href=\"https:\/\/www.childrenshopefw.org\/\" target=\"_blank\">Mad Anthonys Children\u2019s Hope House<\/a> to hear about Executive Director Andrew Gritzmaker\u2019s cross-country bike ride to raise $25,000+ for the organization.<\/p>\n<p>Mad Anthonys Children&#8217;s Hope House offers\u00a0lodging to families who have children undergoing lifesaving treatments at area hospitals\u2014allowing those families to be at their best and there for the children who need them.<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0; max-width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/278649804\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><em>Video by <a href=\"http:\/\/www.redtideproductions.com\/\" target=\"_blank\">Red Tide Productions<\/a><\/em><\/p>\n<p>To be clear\u2014&#8221;cross-country&#8221; means from Astoria, Oregon to Yorktown, Virginia. It means 4,164 miles. It means 32 days on a bike.<\/p>\n<p>Andrew spent 23 of those 32 days completely alone on the road. The <a href=\"https:\/\/transambikerace.com\/\" target=\"_blank\">Trans Am Bike Race <\/a>is a self-supported race, which means that everything that you need to survive, you carry with you. You&#8217;re allowed any accommodations that are open to everyone (hotels, restaurants, grocery).<\/p>\n<p>If you think a cross-country bike ride sounds wild, you\u2019d be in the same boat as us\u2014and as Andrew. And once you hear the details, you might be inclined to stick to living vicariously through Andrew, or maybe you might do it!; but, ultimately, you&#8217;ll probably be inspired to achieve your own lifelong dream.<\/p>\n<p>Recently, at an event unrelated, our good friend Brendon Maxwell of <a href=\"https:\/\/utopiancoffee.com\/\" target=\"_blank\">Utopian Coffee<\/a> spoke about entrepreneurship, and the risks he took to get him where he is today.<\/p>\n<p>During the event, he said, <strong>\u201cI believe the root of passion is suffering. What do you care so deeply about that you are willing to suffer for it?&#8221;<\/strong><\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/09\/Dial-Andrew-3.png\" alt=\"\" \/><br \/>\n<i>Views from Andrew&#8217;s trip.<\/i><\/p>\n<p>So, if you\u2019re passionate about cycling, and you\u2019re passionate about your job, and maybe you\u2019re also passionate about challenging yourself\u2014then you\u2019ll ride a cross-country race, once in your life.<\/p>\n<p>Or maybe if you\u2019re like some of us\u2014you\u2019ll turn your office into a venue in the evening. Or you\u2019ll plan a three-stage, destination music festival.<\/p>\n<p>What struck me most about Andrew\u2019s story was his honesty about the intense physical challenges he faced, and even more, the emotional turmoil and, ultimately, triumph he felt.<\/p>\n<p>Because, naturally, there were points during the race where Andrew questioned whether he&#8217;d finish. <i>But of course, he persevered!<\/i><\/p>\n<p>I think I\u2019ve only felt a similar sensation twice in my life\u2014once, at the <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/dont-you-dare-walk-off-that-stage-dr-dog\" target=\"_blank\">headlining act of Middle Waves Music Festival<\/a>, and the other when I ran my first half marathon, the <a href=\"http:\/\/fort4fitness.org\/\" target=\"_blank\">Fort4Fitness<\/a>.<\/p>\n<p>In a way, I think this relates directly to what Brendon said, about suffering and passion. Here\u2019s why.<\/p>\n<p>Putting on a music festival, running a half marathon or biking across the county is hard. The caliber of any of these activities is extremely intense, and for many of us who don\u2019t do anything near these\u00a0on a daily basis, it takes all of your mind space and physical energy. But even more so, it maximizes your emotional capacity. None of these things (or anything like them!) are things you can wake up and execute the next day. They take months of planning, training, rehearsal, practice and so on. And above all, they take a significant sacrifice.<\/p>\n<p>And sacrifice, leads to suffering.<\/p>\n<p>I think it\u2019s also important to acknowledge that suffering isn\u2019t bad\u2014actually, it\u2019s essential. For our growth, for our spirit.<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/09\/Dial-Andrew-1.png\" alt=\"\" \/><\/p>\n<p>At the end of these things, you even yearn for the suffering back a little. Andrew confirmed this in his story; he sometimes wishes he was back in the thick of it. Even though running a half marathon was challenging (for me), I\u2019ll do it again. We\u2019ll all keep returning to the things that we have to sacrifice in order to gain.<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/09\/Dial-Andrew-2.png\" alt=\"\" \/><br \/>\n<i>Views from Andrew&#8217;s trip.<\/i><\/p>\n<p>I do no justice to the true story here. If you\u2019d like to <a href=\"https:\/\/www.facebook.com\/events\/456959998129092\/\" target=\"_blank\">hear Andrew\u2019s story from him directly<\/a>, and be as inspired as the rest of the OLG team was, you can check out <a href=\"https:\/\/www.facebook.com\/events\/456959998129092\/\" target=\"_blank\">this event<\/a> at 2Toms Brewing on Wednesday, October 10 at 7:30 PM.<\/p>\n<p>To learn more about <a href=\"https:\/\/www.childrenshopefw.org\/\" target=\"_blank\">Mad Anthonys Children&#8217;s Hope House<\/a>, <a href=\"https:\/\/www.childrenshopefw.org\/\" target=\"_blank\">click here<\/a>, and consider <a href=\"https:\/\/childrenshope.donorwrangler.com\/donate\/?id=1\" target=\"_blank\">donating<\/a> or <a href=\"https:\/\/www.childrenshopefw.org\/get-involved\/volunteer\/\" target=\"_blank\">volunteering<\/a> today.<\/p>\n",
        "slug": "a-race-for-hope"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/09\/the-Dial-Coffee-Post-Headers-03-DIAL-HOMEPAGE.png",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/09\/the-Dial-Coffee-Post-Headers-3-RESIZED.png",
        "category_name": "Love & Like",
        "postDate": "2018-09-28 08:00:00",
        "author_name": "Chelsea Cornett",
        "title": "Cheers, National Coffee Day",
        "postBody": "<p><strong>The city of Fort Wayne is on the rise. And what helps the people of Fort Wayne rise every morning?<em> Great coffee.<\/em> In celebration of National Coffee Day on September 29, we want to share with you our favorite coffee shops in Fort Wayne\u2014all locally owned, all with a heart for providing not only your caffeine fix\u2014but also a place to connect, reflect and focus.<\/strong><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/www.facebook.com\/FortezzaCoffee\/\" target=\"_blank\">FORTEZZA COFFEE<\/a><\/strong><\/p>\n<p>You can\u2019t talk about Fort Wayne\u2019s coffee culture without mentioning Fortezza. Known for their high quality coffee and beautiful latte art, this Calhoun Street coffee shop is a must-have downtown experience. Walking in, you will be greeted with the smells and sounds of coffee being crafted and a wall-sized chalkboard menu. You will find plenty of seating in one of their three rooms, and local art and photography line the walls. In the front they even have a small bar area; they have partnered with <a href=\"http:\/\/www.chapmansbrewing.com\/\" target=\"_blank\">Chapmans Brewing<\/a> to bring another unique aspect to their shop. Light food options and locally baked pastries are available (macarons are my favorite) as well as brunch on certain days. Popular drinks include the regular latte (you can also add flavors to customize), Chai Latte and the Americano. My favorite time to visit Fortezza is during the Christmas\u00a0season\u00a0after walking around downtown viewing the <a href=\"https:\/\/www.visitfortwayne.com\/event\/holidayfest-featuring-the-night-of-lights-2018\/21020\/\">festive light displays<\/a>!<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/09\/Conjure-Photos-RESIZED.png\" alt=\"\" \/><\/p>\n<p><strong><a href=\"https:\/\/mkt.com\/conjurecoffee\" target=\"_blank\">CONJURE COFFEE<\/a><\/strong><\/p>\n<p>The atmosphere in Conjure Coffee is probably my favorite out of all the coffee shops in Fort Wayne. Natural light pours in from the large, garage-style windows. Succulents and airplants hang out on the wooden tables, and you can spot quirky artwork here and there. White walls and modern furniture gives it an airy, minimalistic feeling. The knowledgeable, friendly staff roasts and brews all their own coffee. Colorful macarons and baked goods are always on hand, and now they even have a new farm-fresh food menu. Recently Conjure expanded their shop to include 3 sitting rooms and extra parking space. While it\u2019s usually pretty busy, there is still plenty of space to find a spot to call your own while you work. Looking out the large windows, I can see the tops of the downtown skyline peeking up over the trees, and my Miel Latte (one of their bestsellers) has a swan drawn in the foam. It\u2019s the little things in life!<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/09\/FRIENDLY-FOX-Photos-RESIZED.png\" alt=\"\" \/><\/p>\n<p><strong><a href=\"https:\/\/friendlyfox.org\/\" target=\"_blank\">THE FRIENDLY FOX<\/a><\/strong><\/p>\n<p>This cozy cafe on South Wayne Avenue in downtown Fort Wayne is one you can\u2019t miss. Not only do they make a great latte, they also hand squeeze their own lemonades, make their own ice cream and have a full food menu with delicious sandwiches, wraps, salads, soups and appetizers. I stopped here for lunch and a latte earlier this week, and it was nothing short of delicious. The cafe has a homey, warm vibe\u2014with hand-lettered chalkboard menus, mason jars for cold drinks and a full case of muffins, quiches and other baked goods. People of all ages\u00a0enjoy their day here; a man sits at a bar stool and casually reads a newspaper, friends chat over lunch, a student sits by the large windows tapping away on her laptop. Chalkboard signs near the door announce the local music talent scheduled to play every Friday and Saturday\u2014so we give them bonus points for that. The large patio out front looks like the perfect way to spend an evening catching up with friends. I tried one of their fan favorites today; a Salted Caramel Latte, made with their homemade caramel. It has just the right amount of sweetness, but not too overpowering. The barista also told me that Toffee Crunch Espresso Melt Shake is a popular one. I will definitely be back.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/09\/Utopian-Photos-RESIZED.png\" alt=\"\" \/><\/p>\n<p><strong><a href=\"https:\/\/utopiancoffee.com\/\" target=\"_blank\">UTOPIAN COFFEE<\/a><\/strong><\/p>\n<p>Utopian doesn\u2019t have a coffee shop just yet, but you can stop by their location downtown to pick up some freshly roasted beans to take home with you. Or, you can buy them online (check out that free shipping!). You may have seen them around town with their popup coffee bar at the markets or festivals. What makes them so special is their commitment to ethically produced coffee. They source directly from farmers across the world who grow, tend and harvest the beans. Because of that, these farmers can make a good living by continuing to sell directly to Utopian. With every sip, you can be reminded that you are getting high quality coffee that also impacts the lives of others. Another really great fact that we are all very excited about\u2014Utopian Coffee is currently working on opening up their own coffee shop on <a href=\"https:\/\/www.thelandingfw.com\/\" target=\"_blank\">The Landing<\/a>, in the heart of historic downtown Fort Wayne. Look for it in 2019!<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/09\/Firefly-Photos-RESIZED.png\" alt=\"\" \/><\/p>\n<p><strong><a href=\"https:\/\/fireflyfw.coffee\/\" target=\"_blank\">FIREFLY COFFEE<\/a><\/strong><\/p>\n<p>Firefly has to be the most eclectic and cozy coffee spot. The warm decor is a unique blend of couches, tables, art, murals and happy colored lights strung from wall to wall. You can browse locally made art, crafts and jewelry on display, or borrow a book or game to pass the time. The menus are written in fun colors on hanging chalkboards. Enjoy long talks with friends in the cozy couch area tucked in the back, or get some fresh air on their large patio. I\u2019m a big fan of chai tea, so I tried the seasonal Pumpkin Chai Latte (made with real pumpkin), and it was delicious. Try adding a scone or a muffin on the side, or if you are a little hungrier, they have food offerings as well. And last but not least\u2014on your way out, you have to walk around to the back of the building and check out the colorful murals!<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/www.oldcrown.com\/\" target=\"_blank\">OLD CROWN<\/a><\/strong><\/p>\n<p>Just down from Firefly is Old Crown, another classic Fort Wayne hangout. Its close proximity to some of the local colleges makes it a great place for students to study, but people of all ages call this one of their favorite spots. When walking in, you may actually wonder if it is a bar or a coffee shop! Not only have they mastered the art of coffee with their rotating 40 custom blends, they also provide beers on tap, cocktails and food. You can purchase their coffee beans to take home with you\u2014and after trying their coffee, you will definitely want to. The decor&#8217;s rich, dark tones create a calm and comfortable atmosphere. Another pretty cool perk\u2014you can even play a game of pinball in the back! Popular drinks include the Black and Tan Mocha, Raspberry Mocha, Iced Chai and, of course, their regular custom brews.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/www.mochaloungefw.com\/\" target=\"_blank\">MOCHA LOUNGE<\/a><\/strong><\/p>\n<p>Not only does Mocha Lounge have a great location Southwest off of West Jefferson Blvd, they are working on opening a second store on E Dupont Rd. Whether you\u2019re grabbing coffee for the road or hanging out getting some work done, each of their drink or food options is a perfect little way to treat yourself. They have an extensive seasonal menu with offerings including the popular Cinammon French Toast Latte and the Maple Spice Latte. White Mochas are also a tried and true favorite.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"http:\/\/bonbonscoffee.com\/\" target=\"_blank\">BON BONS COFFEE<\/a><\/strong><\/p>\n<p>Bon Bons has three locations; one at the PFW campus, one on Maplecrest Road and one in the Orthopedic Hospital. The comfortable, charming atmosphere is perfect for working, catching up with friends or reading. All of their coffee drinks, teas, shakes, smoothies and frappes are high quality treats! Speaking of treats, they also carry baked goods to snack on. I personally like the Blueberry Mocha, but when talking to the barista she said that some fan favorites are the Creme Brulee Mocha, French Kiss and Campfire Mocha. Other festive fall features include the Pumpkin Pie Chai, Smores Shake, Spiced Caramel Cider and the Ghost Pumpkin.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>Cold weather is on the way, which means it\u2019s the perfect time to try something new this fall at one of these amazing locally owned shops.<\/strong><\/p>\n<p><strong>Coffee, we love you. Happy National Coffee Day!<\/strong><\/p>\n",
        "slug": "cheers-national-coffee-day"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/09\/Dial-LAND.png",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/09\/Dial-HEADER.png",
        "category_name": "Extra & Curricular",
        "postDate": "2018-09-18 17:00:00",
        "author_name": "Jasmine Bejar",
        "title": "Don't You Dare Walk Off That Stage, Dr. Dog\u2014",
        "postBody": "<p>Before writing this Dial post, I re-read <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/middlewaveswithme\">Matt\u2019s original Dial post about Middle Waves<\/a>, and had a few chuckles over his reminiscing of first meeting Corey Rader.<\/p>\n<p>And I laugh, because, in many ways, I\u2019ve had similar interactions meeting and getting to know so many of the Middle Waves team over the past couple of years.<\/p>\n<p>I\u2019ve bonded with everyone on the Middle Waves team, close and distant, over two things: a love for music, and a love for Fort Wayne. These two qualities are what make our team, and they\u2019re what make such a huge undertaking like Middle Waves possible (in addition to things like dedication, faith and general badass-ery).<\/p>\n<p>Back in November 2017, when we all sat down to talk about me getting more involved in Middle Waves, I knew it was a monster I might not be quite ready for yet. But every ounce of my being <em>knew<\/em> that it was an opportunity I couldn\u2019t pass on. My heart broke with excitement and I could have cried.<\/p>\n<p>I didn\u2019t\u2014then.<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/09\/Dial-Dr.Dog_.png\" alt=\"\" \/><br \/>\nPhoto by Danielle Doepke<\/p>\n<p>As I stood in the middle of Headwaters Park on September 15, and Dr. Dog stood on <em>our <\/em>stage singing \u201cSurvive\u2026\u201d I cried.<\/p>\n<p>Every year, I\u2019m stuck in a moment of awe as the headliner takes the main stage on Saturday night. First, The Flaming Lips, then MGMT. This year, I felt it a little more deeply, having put so much of myself into it before actually stepping on site that weekend. An entire team of volunteers sacrificed to make this festival a reality for our community. <em>Can you believe it?<\/em><\/p>\n<p>For the third time, we made believers out of those thousands of people standing around that stage.<\/p>\n<p>So as I stood there, in the middle of an ecstatic, dancing crowd, I cried tears of joy. I\u00a0looked forward, staring at bright lights and a national act, and when I turned around, I saw my own skyline. Not Indianapolis\u2019s. Not Chicago\u2019s. Not Detroit\u2019s. <em>Mine.<\/em><\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/09\/Dial-IDLES.png\" alt=\"\" \/><br \/>\nPhoto by Danielle Doepke<\/p>\n<p>And a few songs after that, I actually had to leave the main stage and go sit in the office. Maybe it sounds ridic, but I didn\u2019t want to see the end of the set. I didn\u2019t want the night to end. It\u2019s a wild thing\u2014to watch nearly a year\u2019s worth of work end in roughly 36 hours. You literally watch it\u00a0<em>walk off stage.<\/em><\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/09\/Flint-DIAL.png\" alt=\"\" \/><br \/>\nPhoto by Danielle Doepke<\/p>\n<p>While this moment hit me hardest\u2014I\u2019d been feeling it all day. I forced a picture with Flint Eastwood (I LOVE HER), got goose bumps during the IDLES set and my cheeks hurt from smiling during Lizzo\u2019s set. This lineup pushed boundaries and spoke to the world we live in, and want to live in, in so many ways.<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/09\/Dial-LIZZO.png\" alt=\"\" \/><br \/>\nPhoto by Danielle Doepke<\/p>\n<p>Lemme tell ya, though\u2014anyone who says this isn\u2019t heart-busting work, is either lying to you, or they aren\u2019t doing it right. I\u2019m currently taking a break from social media, because, well, I\u2019ve needed it for a while. I\u2019m an introvert who\u2019s been constantly \u201con\u201d for about six months now. But worse (<em>better<\/em>), my heart just couldn\u2019t handle all of the photos and love I saw for Middle Waves across my channels. It\u2019s beyond fulfilling and humbling.<\/p>\n<p>If you haven\u2019t caught on yet, I might be more emotional than the average person.<\/p>\n<p>I\u2019ve got two hundred bazillion people to thank for making this year hit the way it did. My fellow board members, our sponsors, our collaborators, our extensive committee, day-of volunteers and all attendees\u2014we could not have done any of this without each other.<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/09\/MW-All-Team-Photo-3.png\" alt=\"\" \/><br \/>\nPhoto by Danielle Doepke<\/p>\n<p>A special thank you to Matt Kelley for his guidance as I stumbled through this year, a new OLG\u2019er and a first-timer in a MW leadership role. Your flexibility, generosity and listening ear helped me tremendously.<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/09\/Val-Dial.png\" alt=\"\" \/><br \/>\nPhoto by Danielle Doepke<\/p>\n<p>And, of course, a humongous high-five and group hug to the MW marketing committee for digging in and making this festival <em>happen. <\/em>Valerie Sheets, Erin Okeson, Nick Ferran, Sean O\u2019Leary, Matt Thomas, Zack Kittaka, Danielle Doepke and Caity Rose. I hope you own every ounce of it. Of all the things we did this year, I&#8217;m most proud of the <i>team<\/i> we built.<\/p>\n<p>Thank you. Thank you for coming, for volunteering, for giving. But most of all, for letting me be a part of this. I\u2019m so full of gratitude for this community of MW\u2019ers (if you\u2019re taking the time to read this, that includes you). See you all for round four in 2019.<\/p>\n<p><i>All photos in this Dial post are courtesy of the talented Danielle Doepke.<\/i><\/p>\n",
        "slug": "dont-you-dare-walk-off-that-stage-dr-dog"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/09\/Dial-FFDN-Land.png",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/09\/Dial-BTF-Header.png",
        "category_name": "Art & Strategy, Too",
        "postDate": "2018-08-27 08:00:00",
        "author_name": "Jasmine Bejar",
        "title": "A Breakthrough Fund for Breakthrough Ideas",
        "postBody": "<p>In a community dense with nonprofit organizations, the source of support for these organizations is important to those nonprofits\u2014and the community as a whole.<\/p>\n<p>But often, the support that nonprofits need the most help with is hard to come by funding for\u2014things like research and consulting. These steps are important to the success of any project, but even more so for projects that work toward solving crucial social issues.<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/09\/Dial-FFDNVBT.png\" alt=\"\" \/><\/p>\n<p>That\u2019s the challenge Foellinger Foundation was trying to help nonprofits overcome when they launched the <a href=\"https:\/\/www.foellinger.org\/breakthrough-fund-1\/\" target=\"_blank\">Breakthrough Fund<\/a>. As a part of their 60<sup>th<\/sup> anniversary, Foellinger Foundation\u2019s Board of Directors earmarked up to $500,000 toward out-of-the-box ideas that help residents of Allen County lead fulfilling and connected lives. Nonprofit organizations and their partners were invited to collaboratively propose concepts that identify opportunity and creatively address a social challenge our community faces.<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/09\/Dial-Bike1.png\" alt=\"\" \/><\/p>\n<p>The Breakthrough Fund is split into two phases\u2014the <em><a href=\"https:\/\/www.foellinger.org\/blog\/2018\/3\/22\/refining-a-breakthrough-idea\" target=\"_blank\">Refine Phase<\/a> <\/em>and the <em><a href=\"https:\/\/www.foellinger.org\/blog\/2018\/3\/20\/realizing-a-breakthrough-idea\" target=\"_blank\">Realize Phase<\/a><\/em><em>. <\/em><a href=\"https:\/\/www.foellinger.org\/breakthrough-fund-1\/\" target=\"_blank\">Visit this page<\/a>\u00a0to learn more about the Breakthrough Fund and its phases.<\/p>\n<p>OLG helped to create the name, positioning, lockup, additional marketing and video to launch this new grant opportunity.<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0; max-width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/250169817\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n",
        "slug": "breakthrough"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/07\/World-Traveler-Cup-Dial-Graphics-01-1.png",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/07\/World-Traveler-Cup-Dial-Graphics-02-1.png",
        "category_name": "Love & Like",
        "postDate": "2018-06-28 08:00:00",
        "author_name": "Jasmine Bejar",
        "title": "World Traveler's Cup",
        "postBody": "<p>It&#8217;s world cup time, which means we&#8217;re all pitted against each other over various countries. (Let&#8217;s face it, at this point in the game, 75% of us are mad at the other 25% because our countries have lost.) But, alas, we put aside our differences and go to work every day. And even though only a handful of us have someone to cheer for anymore, we still think other countries are pretty cool, and we would know\u2014collectively, we&#8217;ve been to quite a few. Thus, we thought it&#8217;d be fun to share our favorite places we&#8217;ve traveled, and where we dream of going next.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/07\/Death-Valley.jpg\" alt=\"\" \/><\/p>\n<p><strong>Annie<\/strong><\/p>\n<p>Death Valley, CA, is one of the most memorable places I&#8217;ve been. I went there for a geology field course. It was warm during the day and cool at night. The moon looked tiny against the expanse of flat land and 360 mountains. Sound poetic? It was! It felt a little like outer space might\u2014rocky, dry and so quiet.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/07\/20160602_112116.jpg\" alt=\"\" \/><\/p>\n<p><strong>Beth<\/strong><\/p>\n<p>My favorite place I\u2019ve ever traveled to is Ireland. I went there on my honeymoon two summers ago. We had the best time\u2014and, miraculously, the best weather. It was 75 and sunny the whole time. Not very Ireland-y, but incredible! I love that Ireland is small enough that you can see so much in a short time. We probably saw 60% of the country in a week. Everyone was super friendly to us as tourists. Also, when we arrived in Dublin, we discovered Bruce Springsteen was playing that night at Croke Park stadium, home of Gaelic football. We got tickets and saw The Boss belt out his classic American hits with over 80,000 Irishmen singing along. Oh, and Bono made a special appearance for a few songs, too. How can you not love a place where it\u2019s acceptable to have 5 versions of potatoes served to you in one meal??! I cannot wait to go back! (Even though driving on the left side of the road is terrifying!)<\/p>\n<p>I really want to go to The Netherlands. My grandfather was born in Holland, and I\u2019ve love to visit this part of my heritage.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/07\/IMG_8467.jpeg\" alt=\"\" \/><\/p>\n<p><strong>Chelsea<\/strong><\/p>\n<p>I\u2019ve been to Paris twice, and each time I still couldn\u2019t get enough. With all the exquisite architecture, art and the delicious food (I have an extreme sweet tooth), there\u2019s always something new to see and experience.The best way to see Paris is just by walking, as there is something beautiful around every corner. This city is so full of history, it is easy to imagine how it must have looked in generations past. A must-have experience is going to the top of the Montparnasse skyscraper for drinks at night; you can see the Eiffel Tower all lit up and the entire city glowing along with it.<\/p>\n<p>If I had an open field of possibilities, I think next on my dream bucket list would be Greece or Italy. The architecture and scenery looks absolutely amazing. Hopefully someday I&#8217;ll go for that goal!<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/07\/Screen-Shot-2018-06-21-at-5.17.11-PM.png\" alt=\"\" \/><\/p>\n<p><strong>Jake<\/strong><\/p>\n<p>My favorite place I\u2019ve traveled is probably Ireland. All the cities I visited were great, but Kilkenny had it\u2019s own, unique charm. There\u2019s something really neat experiencing an old town that maintains a lot of the same narrow streets and at the same time have a castle. (Plus extra points for a good local pub and a place with really good Irish stew). Since we\u2019re relating this post to sports, I\u2019ll mention that when I was there, I found out Kilkenny has a very popular hurling team (the \u201cCats\u201d) that I\u2019ve been told \u201care like the Yankees of Hurling.\u201d I also was able to see the Gaelic Football national championship which was like a mix of soccer, hurling and rugby.<\/p>\n<p>If I could travel anywhere, I think Japan or Munich would be a lot of fun.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/landlopers.com\/2018\/01\/30\/lucca-italy\" target=\"_blank\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/07\/Lucca-Italy-1-856x642.jpg\" alt=\"\" \/><\/a><\/p>\n<p><strong>Jasmine<\/strong><\/p>\n<p>My favorite place I&#8217;ve traveled has by far been to Lucca, Italy, although it&#8217;s really hard to commit. I went on a two-week trip around Europe with my\u00a0Abuelita when I was 16, and just fell in love with it all (and now I can say that I was in Portugal on my 17th birthday, because that makes me a cooler person). Unbelievably beautiful and nostalgic\u2014even if you&#8217;ve never been before. And the only other best way I can think to describe it is <em>warm<\/em>, and I don&#8217;t mean temperature.\u00a0I even took a rock (shhhh) from each country, and Lucca&#8217;s rock sits on a shelf in my apartment now. (The photo above is not mine, unfortunately\u2014all documentation of this trip is currently at my Abuelita&#8217;s house in Chicago.)<\/p>\n<p>I&#8217;d undoubtedly love to travel to Japan.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/07\/2001Travel-2-910.jpg\" alt=\"\" \/><\/p>\n<p><strong>Jonathan<\/strong><\/p>\n<p>I traveled to Siem Reap in the Angkor region of Cambodia, famous for its ruins and temples, including Angkor Wat, Angkor Thom and Ta Prohm in 2001. I had been traveling through the States and Europe for over a year, and had seen my share of castles, churches and museums (and Pubs), but this was something else entirely. The ruins of an ancient civilization that had been reclaimed by the jungle and then unearthed again. Every surface of every building is intricately carved with scenes of Gods and\u00a0Apsaras. The sheer scale of the complex is hard to comprehend. I think I took something like 12 rolls of film (see above re: 2001) in 3 days. On top of that the people are generous and friendly, and the food is spicy. What more could you want?!<\/p>\n<p>I\u2019ve got a long list of exotic places I\u2019d like to get to\u2014sights to see\u2014but there\u2019s just something special about going home to Australia to catch up with friends and family.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/07\/DULUTH.jpg\" alt=\"\" \/><\/p>\n<p><strong>Matt K<\/strong><\/p>\n<p>Duluth, MN \/ Hibbing, MN. June 2014. Grandma\u2019s Marathon. (3:25:49)<\/p>\n<p>&#8220;You\u2019ll never see another town like Duluth. It\u2019s not a tourist destination, but it probably should be. Depends what season you\u2019re in there, though. There are only two seasons: damp and cold. I like the way the hills tumble to the waterfront and the way the wind blows around the grain elevators. The train yards go on forever, too. It\u2019s old-age industrial, that\u2019s what it is. You\u2019ll see it from the top of the hill for miles and miles before you get there. You won\u2019t believe your eyes. I\u2019ll give you a medal if you get out alive.\u201d \u2013 Bob Dylan, 2009<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>Matt T<\/strong><\/p>\n<p>My favorite place I\u2019ve ever traveled is Barcelona. In college I was able to go on an \u201cart history euro-trip\u201d where we hopped around a few European countries for 2 weeks. The trip as a whole was a blast but our final stop was Barcelona. The weather was perfect, the food was amazing (paella forever!!!), the beach was awesome and there was famous street art everywhere.<\/p>\n<p>My \u201cto visit list\u201d of countries is pretty long and each has its own reason to visit, but if I had to pick an ideal place at this point and time it would be England. I\u2019ve played soccer most of my life but never been to a proper game. During this World Cup time it\u2019s hard not to dream of catching a rivalry match between two Premier League teams and chanting along with the fans.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/07\/1909850_533995197237_4586_n.jpg\" alt=\"\" \/><\/p>\n<p><strong>Michelle<\/strong><\/p>\n<p>Post college graduation (circa 2007), I went with my aunt, uncle and Baba to Ukraine to spend about a month with family. Our trip was filled with art galleries, landmarks, miles of sunflower fields, visiting the Black Sea, eating a lot of sausage and cheese and drinking way too much vodka.<\/p>\n<p>Alaska has been on my list since I was a teenager. I\u2019m saving the trip until my kids are older and can appreciate the beautiful landscapes and fresh air. They say photos only capture about half the majesty and they have already made me fall in love. I hope that doesn\u2019t mean I have too high expectations for the visit?!??!<\/p>\n",
        "slug": "world-travelers-cup"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/12\/Biggs_Dial_Home_480.png",
        "category_name": "Art & Strategy, Too",
        "postDate": "2018-06-22 08:00:00",
        "author_name": "Jake Sauer",
        "title": "Building Community",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/12\/Biggs_500.png\"><img class=\"alignleft size-full wp-image-2999\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/12\/Biggs_500.png\" alt=\"Biggs_500\" width=\"500\" height=\"988\" \/><\/a>The Biggs\u00a0family of businesses has a long legacy of amazing residential and development throughout our region. As\u00a0the company&#8217;s operations and services have expanded, we worked with them to create brand consistency, beginning with the overarching Biggs Group.<\/p>\n<p>Biggs Group is the umbrella that oversees Biggs Property Management, Biggs Development, Biggs Construction, Ideal\u00a0Builders and Biggs Lawnscaping. The divisions sought to refine their overall brand, and roll that evolution out to each sub-brand.<\/p>\n<p>Starting with brand soul discovery sessions, we\u00a0learned about this\u00a0highly motivated, purpose-driven group\u2014one that is deeply committed to making sure their clients are cared for, respected and on the path to success. Frankly, we were inspired. From these sessions, we were able to define brand language as well as a\u00a0rallying cry\u00a0for Biggs Group and its entities.<\/p>\n<p>As\u00a0with\u00a0most major\u00a0brand discovery sessions, this engagement came with\u00a0an opportunity to discuss a logo change, and in Biggs&#8217; case, it was appropriate to implement something new that would work well for all entities. Custom typography led the way,\u00a0with a logo that\u00a0was crafted for\u00a0the word \u201cBiggs\u201d to stand strong. A version of the \u201cB\u201d is also used as an icon when needed. To help differentiate each division, colors were chosen for each sub-brand that made sense for the business.<\/p>\n<p>We think the new identity works well for all involved, and we&#8217;re looking forward to\u00a0benefitting from all the projects\u00a0that\u00a0Biggs Group is involved with in our community&#8217;s future!<\/p>\n",
        "slug": "building-community"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/OLG_PressRelease_DialLanding1.jpg",
        "category_name": "News & Word",
        "postDate": "2018-06-18 08:00:00",
        "author_name": "OLG Newswire",
        "title": "OLG Welcomes Chelsea Cornett",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/06\/OLG_6381.jpg\"><img class=\"size-full wp-image-3144 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/06\/OLG_6381.jpg\" alt=\"OLG_6381\" width=\"500\" height=\"335\" \/><\/a>Fort Wayne, Indiana\u2014One Lucky Guitar, Inc. (OLG) announces that the boutique creative agency has hired Chelsea Cornett as designer. Cornett\u2019s addition to the team of ten professionals represents 10% growth for the agency.<\/p>\n<p>Cornett earned her BFA in Visual Communication &amp; Design at IPFW, graduating in 2016.<\/p>\n<p>\u201cWe\u2019re thrilled to welcome Chelsea to our growing team in downtown Fort Wayne,\u201d said Matt Kelley, owner of One Lucky Guitar. \u201cChelsea has already developed great experience in a variety of communication channels\u2014and I\u2019m eager to see her passion for great work benefit our clients and our community.\u201d<\/p>\n<p>\u2014<\/p>\n<p><strong>About One Lucky Guitar, Inc.<\/strong><br \/>\nOne Lucky Guitar, a Fort Wayne-based boutique creative agency, was founded in November, 2000 and specializes in branding, advertising and marketing, digital and video services, and event development. Clients include Ambassador Enterprises, Arts United, Ash Brokerage, Biggs Group, Carson LLP, Foellinger Foundation, Lutheran Health Network, Matilda Jane Clothing, Middle Waves Music Festival, Riverfront Fort Wayne and Zimmer Biomet.<\/p>\n",
        "slug": "olg-welcomes-chelsea-cornett"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/05\/OLG_Favorite_Dial_Home-PLACES.png",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/05\/OLG_Favorite_Dial-Header_PLACES.png",
        "category_name": "Love & Like",
        "postDate": "2018-06-15 08:00:00",
        "author_name": "Jasmine Bejar",
        "title": "OLG's Favorite Things: Places",
        "postBody": "<p style=\"text-align: left;\"><strong>Recently, the City of Fort Wayne issued a survey asking what everyone&#8217;s favorite place is in Fort Wayne. Whispers stirred in the office\u2014&#8221;Did\u00a0<em>you<\/em> take the survey?&#8221; &#8220;What&#8217;s\u00a0<em>your\u00a0<\/em>favorite place in Fort Wayne?&#8221; &#8220;You have to be able to narrow it down to\u00a0<em>one!&#8221;\u00a0<\/em>&#8220;But what about\u00a0<em>that\u00a0<\/em>place?&#8221; <\/strong><\/p>\n<p><strong>It caused\u00a0<em>quite the sweeping controversy.\u00a0<\/em>Until one day, we decided, enough is enough! Everyone\u00a0<em>must\u00a0<\/em>commit to a favorite place, and we&#8217;re going to document it and share it with the world. <\/strong><\/p>\n<p><strong>It was a great exercise\u00a0for us\u2014having to commit to (at least, somewhat)\u00a0<span style=\"text-decoration: underline;\">one favorite place in writing<\/span>.\u00a0And we&#8217;re proud to share some of our favorite places with you!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>Annie<\/strong><\/p>\n<p><strong>The Italian Connection<\/strong><\/p>\n<p>If you&#8217;ve never eaten a homestyle meal in an Italian grandmother&#8217;s basement, this place offers the chance. It&#8217;s small, cozy and has all kinds of homemade pasta and authentic Italian food. In the back room, the cook\/owner\/chef? will come out and sing Italian karaoke complete with flashing disco lights. I recommend reservations at &#8220;table two&#8221;\u2014it&#8217;s a four-top tucked in a nook surrounded by shelves of wine bottles.<\/p>\n<hr \/>\n<p><img class=\"size-full wp-image-1867 aligncenter\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/06\/10630650_1087228644638370_4388745924968272212_o.jpg\" alt=\"\" \/><\/p>\n<p><strong>Beth<\/strong><\/p>\n<p><strong>Downtown Fort Wayne<\/strong><\/p>\n<p>I know it seems trendy or generic, but I&#8217;ve been a fan of #DTFW for a long time. Before it was cool, even. I was a lucky kid whose parents both worked downtown. I have a ton of childhood memories downtown. As a kid born in 1981, I wonder how many others can say that? (In high school, most of my friends had never been downtown.) I&#8217;ve watched my favorite place in Fort Wayne flourish, grow and transform from a place where no one went after 5 PM Monday through Friday (if at all) to a bustling burst of energy at most any time during the day or any time in the week. I love all of the activity that has transpired. That people from the &#8216;burbs come downtown for fun more now than in the past 50 years. That it&#8217;s so hard to decide where you want to eat or what you want to do downtown on the weekend. That at even $1\/hour, parking is still ridiculously cheap! (Meters are free on nights and weekends, people!) I love bringing out of town guests (or even friends who moved away after high school) downtown to experience the excitement. I love downtown Fort Wayne!<\/p>\n<hr \/>\n<p><img class=\"size-full wp-image-1867 aligncenter\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/06\/FWT005-Trail-Map-2017-WEB2-2.jpg\" alt=\"\" \/><\/p>\n<p><strong>Jake<\/strong><\/p>\n<p><strong>The Maumee Pathway (of the Rivergreenway)<\/strong><\/p>\n<p>Sometimes on a weekend, I like to go biking and hit <a href=\"http:\/\/www.fwtrails.org\/files\/page\/FWT005-Trail%20Map%202017-WEB(2).pdf\" target=\"_blank\">this trail at North Anthony<\/a> and take it east to New Haven. On a nice day, there&#8217;s a lot of great scenery and it&#8217;s a way to get a breath of fresh air within the city.<\/p>\n<hr \/>\n<p><img class=\"size-full wp-image-1867 aligncenter\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/06\/9-1585.jpg\" alt=\"\" \/><\/p>\n<p><strong>Jasmine\u00a0<\/strong><\/p>\n<p><strong>Headwaters Park<\/strong><\/p>\n<p>I have to admit, I think some of this stems from my severe emotional attachment to <a href=\"http:\/\/middlewaves.com\" target=\"_blank\">Middle Waves<\/a>. But the more I think about it, the more I&#8217;m sure that it&#8217;s bigger than that. I&#8217;ve seen Headwaters Park flipped on its head for\u00a0a billion other events, and it&#8217;s always\u00a0<em>special<\/em>\u2014being in a park downtown, surrounded by the rivers and hundreds of other people. Watching the lights on the Martin Luther King Bridge change. Standing in the middle of the east side of the park, looking at the skyline. There are events down there every week of the summer\u2014the other one that makes me fall for the park is the\u00a0<a href=\"https:\/\/www.ylni.org\/LFW_ConcertSeries\" target=\"_blank\">Living Fort Wayne Concert Series<\/a><em>.\u00a0<\/em>But even without the events\u2014Headwaters is a beautiful park, and to stand in the middle of it when it&#8217;s empty, look around and remember the hundreds of unique experiences you&#8217;ve had in the space\u2014that&#8217;s just as magical.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><b>Jonathan\u00a0<\/b><\/span><\/p>\n<p><strong>Hole number six at Cherry Hill Golf Club<\/strong><\/p>\n<p>So, I&#8217;m pretty happy when I am on any golf course anywhere, but this hole is particularly fun. It&#8217;s a short par-3, with an island green. It&#8217;s only a short shot, usually a 9-iron for me, but with the green surrounded by water, it gets your attention. Playing with mates, and when beer is involved, the stakes only go up. But when (if) you pull the shot off, for a moment at least, you feel like a pro. I played it recently with my father-in-law and my nine-year-old son\u2014who managed to hit the putting surface on his third attempt (the first two only\u00a0<em>just<\/em> fell short). I&#8217;m not sure who was more proud, but there were first-bumps, high-fives and smiles for days.<\/p>\n<hr \/>\n<p><img class=\"size-full wp-image-1867 aligncenter\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/06\/Img_3337mod.jpg\" alt=\"\" \/><\/p>\n<p><strong>Matt K<\/strong><\/p>\n<p><span style=\"color: #000000;\"><b>The Crosswalk at Calhoun<\/b><\/span><\/p>\n<p>Boy, I went all over the place with this one. The topic really made me take note of how much I love this city and the awesome ways I get to spend time with family and friends, coworkers and bandmates, or alone.<\/p>\n<p>Anyway, my favorite spot is probably midway through the Calhoun crosswalk on the southern side of Berry. Twas there, back in May 2006, when we were able to work with the Downtown Improvement District\u2019s then-chief, Dan Carmody, and YLNI on an every-Friday-for-four-weeks block party series called the Wayne Calhoun Troubadour Series. For the first event, we booked a rowdy and raucous band I had seen in a dive bar in Nashville, TN a few weeks earlier, called The Avett Brothers. My own band, The Trainhoppers, opened. There was Mad Anthony microbrew in the street, the then-brand-new Pint &amp; Slice serving slices out of a portable cart, hipsters and families alike with jaws agape.<\/p>\n<p>It ended up being a quintessentially beautiful summer night, and though its features were things we could take for granted now\u2014a national act on its way up, supported by a scrappy local performer, food trucks and craft beers\u2014on that night it honest-to-God felt like being on another planet.<\/p>\n<p>For me, personally, this was the night and the spot where I realized Fort Wayne was a place where the wildest, most unlikely ideas could become reality, if you worked hard enough, stayed positive, and courageously stuck your neck out.<\/p>\n<p>Oh, a few years after that, The Avett Brothers sold out their performance at The Embassy Theatre (which they\u2019ve now played twice), and performed \u201cMaggie\u2019s Farm\u201d on The Grammy Awards alongside Mumford &amp; Sons and the guy who wrote the song, Bob Dylan. You may remember it; it\u2019s the one that goes, \u201cI try my best to be just like I am \/ but everybody wants you \/ to be just like them \/ they sing while you slave \/ I just get bored\u2026&#8221;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>Matt T<\/strong><\/p>\n<p><strong>Fort Wayne City Streets during the hours of 6 AM-8 AM and 6 PM-8 PM<\/strong><\/p>\n<p>I like to bike to work. It&#8217;s fun, it gets you stoked for work, <strong><a href=\"https:\/\/youtu.be\/rUHc1M1BIbE\" target=\"_blank\">and\u00a0it&#8217;s a great way to stay in shape<\/a><\/strong>. If you hit the streets during those hours, traffic will be light and you&#8217;re most likely going to have a solid sunrise all to yourself. See you out there!<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>Michelle<\/strong><\/p>\n<p><strong>Outdoors<\/strong><\/p>\n<p>My favorite place to be is the open and vast outdoors. I can&#8217;t really pick one specific location, but being close to nature and\u00a0<em>corn fields<\/em> has always been a deciding factor in my life. I chose to attend college in the Midwest. I refused to take a job in Chicago even when all things pointed in that direction. I&#8217;m committed to commuting to work each day so my kids get to experience the same childhood I had. Some people think I&#8217;m crazy, but I get rejuvenated taking long car rides down country roads. I&#8217;m proud to be a country girl working in our beautiful city.<\/p>\n<hr \/>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/06\/AUC-9636.jpg\" alt=\"\" \/><\/p>\n<p><strong>Olivia<\/strong><\/p>\n<p><strong><a href=\"http:\/\/artsunited.org\/arts-campus\/arts-campus-landmarks\/au-center\" target=\"_blank\">Arts United Center<\/a><\/strong><\/p>\n<p>My favorite place in Fort Wayne is the Arts United Center, and not just because it&#8217;s historically significant or has world-class performances. Being in the space makes me feel like I&#8217;m in a giant city, it makes me feel super fancy and, of course, inspired. There&#8217;s more to it than just being a beautiful building, though. It feels alive somehow. It&#8217;s hard to describe, but walking around seeing the costume shop abuzz, the scene painting in action, the kids being hushed before the curtain goes up&#8230;it&#8217;s energizing and is my fave spot because of how it makes me\u00a0<em>feel.\u00a0<\/em><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><strong>Shane<\/strong><\/p>\n<p><strong><a href=\"https:\/\/acreslandtrust.org\/preserve\/bicentennial-woods\/\" target=\"_blank\">Bicentennial Woods<\/a><\/strong><\/p>\n<p>The Cedar Creek area is one of my favorite parts of Fort Wayne. At Bicentennial Woods, just a few minutes north of town, you can get outside and explore the trails and terrain along Willow Creek. (If you&#8217;re going in the summer time, don&#8217;t forget the bug spray.)<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "our-favorite-places"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/06\/DWFW_Arts-United-Center1.png",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/06\/DWFW_masthead.jpg",
        "category_name": "Love & Like",
        "postDate": "2018-06-07 10:00:00",
        "author_name": "Olivia Fabian",
        "title": "Design Week Fort Wayne: A Love Note",
        "postBody": "<p class=\"p1\"><span class=\"s1\">When you find people, projects and sources that make you feel<em> alive<\/em>&#8230;you hold on to them, reference them and follow what they\u2019re doing next. I have many of these in the ole bookmarks bucket, but when multiple were announced to be represented at\u00a0<i><a href=\"http:\/\/www.designweekfw.com\/\">Design Week Fort Wayne<\/a>,<\/i>\u00a0I was <em>elated<\/em>.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The first speaker I was\u00a0<i>sooooo<\/i>\u00a0excited to hear was Harry Cunningham. Even before being a part of set building and design, I\u2019d followed Harry Cunningham\u2019s\u00a0<a href=\"https:\/\/www.harrycunningham.net\/windows\/\"><span class=\"s2\">window displays for\u00a0<\/span><span class=\"s3\"><i>Saks Fifth Avenue<\/i><\/span><\/a>. I\u2019d file them away in different categories, pull them out for reference, marvel at how a stack of coat hangers could be so inspiring. They really spoke to me. At DWFW, Harry shared examples of<span class=\"Apple-converted-space\">\u00a0<\/span>windows and spoke about the creative process behind them, the workshop where they were built, the budgets and the timelines. It was a peek behind the curtain at something I\u2019d held so highly for so long (and still do, even more so now). Knowing they had a small, super scrappy team who brought their fantastic ideas to life made the magic feel attainable. And hearing the hanger window was made out of necessity makes it at least a thousand times cooler.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><br \/>\n<img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/06\/Picture1-960x741.jpg\" alt=\"\" \/><br \/>\n<img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/06\/Picture3-1440x1111-1440x512.jpg\" alt=\"\" \/><br \/>\n<img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/06\/Saks-Fifth-Avenue-The-Yeti-Story-1-6-960x742.jpg\" alt=\"\" \/><br \/>\n<img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/06\/fgiEg_06_05_13_Window_23.jpg\" alt=\"\" \/><\/span><\/p>\n<p>Another speaker that I was over the moon to hear was Abbott Miller of<i>\u00a0<a href=\"https:\/\/www.pentagram.com\/\">Pentagram<\/a><\/i>. I\u2019ve followed\u00a0Pentagram&#8217;s work in the experiential space and it has been incredibly motivating to see innovative and engaging ways of telling brand story. Hearing the thought and production behind<span class=\"s2\">\u00a0<\/span><a href=\"https:\/\/www.pentagram.com\/work\/the-handmaids-tale\"><span class=\"s2\">installations like the one for\u00a0<\/span><span class=\"s3\"><i>The Handmaid&#8217;s Tale<\/i><\/span><span class=\"s2\">\u00a0on the\u00a0<\/span><span class=\"s3\"><i>High Line<\/i><\/span><\/a><span class=\"s2\">\u00a0<\/span>was not only incredibly cool, but also brought about amazing interaction and reach. Here at OLG, brand storytelling is always at the forefront of everything we do.\u00a0Elevating\u00a0those stories through experience is not only incredibly cool and visual appealing, but the results they\u00a0deliver to brands are undeniably <em>badass<\/em>.<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/06\/ps_am_handmaidstale_06.jpg\" alt=\"\" \/><br \/>\n<img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/06\/ps_am_handmaidstale_04.jpg\" alt=\"\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">The final talk that really spoke to my soul (though they were all really terrific) was Gabrielle Korn of\u00a0<a href=\"https:\/\/nylon.com\/\"><span class=\"s2\"><i>Nylon Media<\/i><\/span><\/a>. I\u2019d devoured\u00a0<i>Nylon<\/i>\u00a0as a homeschooled teenager in the midwest and used it as a lifeline to a world that was closer to the weirdness I loved. Back then a printed magazine, and now a digital platform,\u00a0<i>Nylon<\/i>\u00a0has evolved to not only stay current but to push digital media forward. Though Gabrielle\u2019s ideas and changes to the organization were not always met with open arms by the establishment, she recognized what was best for the brand and created irresistible content where her current and future readers wanted to read it\u2026 a la<i>\u00a0<\/i><a href=\"https:\/\/nylon.com\/\"><span class=\"s2\"><i>Nylon.com<\/i><\/span><\/a>\u00a0and social channels.\u00a0<\/span><\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/06\/Untitled-3.jpg\" alt=\"\" \/><\/p>\n<p>All in all, it was obviously inspiring to see and meet these creative resources who had an impact on my life. All a reminder to use limitations to expand creativity, to trust yourself, show courage and to work your freaking butt off.<\/p>\n<p class=\"p1\"><span class=\"s1\">So, thanks a million to<em> <a href=\"http:\/\/www.designweekfw.com\/\">Design Week Fort Wayne<\/a><\/em> for bringing so many incredible speakers to the <em>Arts United Center<\/em>\u00a0here in our hometown and for the inspirational kick in the booty.\u00a0<\/span><\/p>\n",
        "slug": "design-week-fort-wayne-love-note"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/05\/LFW-Dial-Home.png",
        "category_name": "Extra & Curricular",
        "postDate": "2018-05-29 08:00:00",
        "author_name": "Beth Bobay",
        "title": "My Leadership Fort Wayne Experience",
        "postBody": "<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/05\/2017-2018-LFW-Group-Picture.jpg\" alt=\"\" \/><\/p>\n<p>When it comes to professional development, there are so many options that it can be hard to pick what\u2019s best. Certifications, seminars, etc. Who knows what\u2019s most effective? I&#8217;ve had my eyes on <a href=\"https:\/\/www.greaterfortwayneinc.com\/talent\/leadership-fort-wayne\/\" target=\"_blank\">Leadership Fort Wayne (LFW)<\/a> for a while and decided the time was right to make the commitment and seek this development opportunity.<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/05\/20180426_174438.jpg\" alt=\"\" \/><\/p>\n<p>LFW is a nine-month curriculum hosted by <a href=\"https:\/\/www.greaterfortwayneinc.com\/\" target=\"_blank\">Greater Fort Wayne, Inc.<\/a>\u00a0(GFW Inc.) with nine full-days of programming, class projects, participation in community activities, opportunities for hands-on experiences and an internship on a not-for-profit board of directors. Area leaders and experts provide information about the community and its history, institutions, socio-economic composition and current issues. The goal of the program is to train, prepare and inspire individuals to positively impact greater Fort Wayne-Allen County through meaningful engagement.<\/p>\n<p>My personal goal was to further expose myself to other leaders and to learn even more about the community. I consider myself to be connected and involved, through my personal engagements and, fortunately, also through work. However, everyone I know that has participated in the program has discovered even more about the community and made new connections. I believe personal and professional development is key to success. Leadership Fort Wayne was the next step for me.<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/05\/20180122_122916.jpg\" alt=\"\" \/><\/p>\n<p>We did so many activities and tours over the nine months, it was hard to pick out my favorites. One of our hands-on community experiences was a tour of the Electric Works campus. It was very cool! The tour reminded me of one of my favorite shows on the History Channel, <a href=\"https:\/\/www.history.com\/shows\/life-after-people\" target=\"_blank\">Life After People<\/a>. We also shadowed a community leader. I got my first pick\u2014Nancy Jordan, Sr. Vice President Individual Annuity Operations at <a href=\"https:\/\/www.lfg.com\/public\/individual\" target=\"_blank\">Lincoln Financial Group (LFG)<\/a>. Her team was incredible. I learned so much about LFG and that they have a HUGE presence in Fort Wayne. Nancy graciously scheduled coffee with me after the tour. I\u2019ve always admired her as a female community leader. Coffee and conversation with her was such a treat! It even ended with a hug at the end. Because of LFW, I was afforded these amazing experiences.<\/p>\n<p><strong>Some of my key takeaways:<\/strong><br \/>\n\u2022 Of about 50 classmates, I only knew two going in to it. I met a ton of new people!<br \/>\n\u2022 I could listen to Dr. Dave Johnson, who facilitated multiple sessions, speak on anything. He\u2019s a very engaging speaker and covers teamwork topics from a brain development perspective, exploring why people behave in the ways they do.<br \/>\n\u2022 I enjoy assessments! We took the StrengthsFinder assessment and Skillscope assessment. It\u2019s fun to learn about yourself.<br \/>\n\u2022 Personally, I learned a lot from the Early Childhood Education day. Since I\u2019m expecting my first child, this topic was very timely!<br \/>\n\u2022 I am so fortunate to have grown up being exposed to many of our community offerings as a child. That exposure spurred my interest in getting involved in the community after college. I am also very lucky (bad pun, I know) to get to work with many incredible community projects as part of my job.<br \/>\n\u2022 Along these same lines, I am shocked at how little exposure to the community some people had. For example, several people in the class had never been to the Embassy. THE EMBASSY!<br \/>\n\u2022 GFW Inc. did an amazing job of getting us all over the city, touring so many community assets and having incredible speakers that represented so many areas of our community. I loved that the program days were held in a different place every time. For example, many people had not been south of downtown much and got to see more of Fort Wayne for our Human Services day at <a href=\"https:\/\/www.the-league.org\/\" target=\"_blank\">The League<\/a> (located near Anthony &amp; Paulding).<br \/>\n\u2022 There are thousands of people working in different facets all throughout the community who care deeply to make Fort Wayne the best place it can be. And it shows!<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/05\/20180426_175427.jpg\" alt=\"\" \/><\/p>\n<p>If anyone is considering participating in Leadership Fort Wayne, I highly recommend it. It\u2019s a lot of work, but well worth it. Applications for the 2019 class are accepted through June 30, 2018. <a href=\"https:\/\/www.greaterfortwayneinc.com\/talent\/leadership-fort-wayne\/\" target=\"_blank\">Visit their website<\/a> to learn more about <a href=\"https:\/\/www.greaterfortwayneinc.com\/wp-content\/uploads\/2018\/03\/2019-lfw-brochure-web.pdf\" target=\"_blank\">the program<\/a> and apply.<\/p>\n",
        "slug": "my-leadership-fort-wayne-experience"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/12\/Ash_Dial_Home_480.png",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/12\/Ash_Header_1.png",
        "category_name": "Art & Strategy, Too",
        "postDate": "2018-05-15 08:00:00",
        "author_name": "Jake Sauer",
        "title": "Ash Answers",
        "postBody": "<p>Maybe you&#8217;re familiar with\u00a0<a href=\"https:\/\/www.ashbrokerage.com\/\">Ash Brokerage<\/a>, an insurance business that\u00a0painted a new stroke of momentum our downtown Fort Wayne skyline.\u00a0 And just like our skyline\u2014Ash is ever-growing and evolving. So when they\u00a0reached out for\u00a0help identifying and communicating their brand soul\u2014we knew this was a match for us.<\/p>\n<p>Digging into the world of insurance advisors, we quickly learned Ash is <em>the<\/em> knowledgeable, selfless, proactive resource for professionals who sell life insurance, advanced planning and annuities. When individual advisors need help figuring out the complexities of the market or need competitive quotes for their clients, Ash Brokerage steps in and makes the process simple\u2014\u201cAsh Answers.\u201d<\/p>\n<p><em>&#8220;Our brand was kind of kept to ourselves. We lived it and breathed it every day, but we wanted to tell it to those that we served and have something for our team to rally around. Working with One Lucky Guitar enabled us to capture our inner story and bring it to life.&#8221; \u2014 Tim Ash, CEO Ash Brokerage<\/em><\/p>\n<p>As part of rolling out \u201cAsh Answers\u201d as a brand platform, we were involved in creating brand video that dug at the heart of the new message and what it means to advisors. We developed a concept that visually revolved around Ash\u2019s new, downtown Fort Wayne headquarters in which many glass surfaces where incorporated in the interior design. We showed the world of an advisor through custom illustrations that appeared on the surfaces themselves while Ash employees are busy in the background making sure communication runs smoothly and all needs are met\u2014and exceeded. It was great getting to spend a few days within their walls\u00a0to capture how Ash works on every level.<\/p>\n<p>Additionally, we took the opportunity to update their logo, allowing it to live on in newer application and pair well with the new branding (including colors).<\/p>\n<p>If you\u2019re working with an insurance professional in the future and their contact is Ash Brokerage,\u00a0know you&#8217;ll have access to all the answers you need.<\/p>\n<p><strong>Whatever the question, whatever the need. Ash Answers.\u00a0<\/strong><\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0; max-width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/238671744\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n",
        "slug": "ash-answers"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/05\/Dial_Plants-1.png",
        "category_name": "Love & Like",
        "postDate": "2018-05-03 08:00:00",
        "author_name": "Jasmine Bejar",
        "title": "Plant Life",
        "postBody": "<p>When I first started to write this blog, I wrote a line in the direction of &#8220;There&#8217;s no better way to dress up a dreary office than to get some office plants.\u201d Then I stopped and remembered where I was sitting\u2014our office is anything but. It\u2019s unexpected, uncoordinated and unequivocal (trust me, these are all amazing things). And then I thought of my house\u2014much like this office, my house is bold and bright and boisterous\u2014and covered in plants.<\/p>\n<p>Sometimes, I think that office (or house) plants really are a great way to spruce up your working or living space. But in reality, it\u2019s much more than just a spritz of color. (You should\u00a0skip down\u00a0now if you don\u2019t like flowery, lofty ideas, because that\u2019s where this is going.)<\/p>\n<p>You know how, last month, on that first warm, spring-like day of April, you felt your soul slowly peak its head out of your winter depression (figuratively, this time)? That\u2019s the magic of nature; the shift of the air, the chirp of the birds, the sprout of a seed. This is why I love indoor plants so much. They\u2019re a little snippet of outside, inside (in the most contained, controlled way\u2014which is how I prefer most things).<\/p>\n<p>So, to sum up a very long introduction, I love plants. But bringing a li&#8217;l life into your office isn&#8217;t something to take lightly\u2014these are living creatures we&#8217;re talking about here. And just like you and me, they&#8217;ve each got their likes and dislikes; only difference is that if you displease them for too long, they&#8217;ll quit on you\u2014and by that, I do mean die.<\/p>\n<p>Here\u2019s the thing, plants come and go, and unless your office is a greenhouse, you can&#8217;t avoid the latter in a lot of cases. But what you CAN do, when picking out your office plants, is have a little know-how on what will survive well in your office environment. We thought we&#8217;d round up some general tips for you if you&#8217;re on the hunt, and make some reco\u2019s on some safe-bets for office plants. If you\u2019re in the market; ready, set, go!<\/p>\n<p><strong>ABC, Easy as 1,2,3<\/strong><br \/>\nThe basics. The absolute first thing to think about before picking your office plant is light, because it\u2019s really the one thing you don\u2019t have much control over in a space. Many plants have specific needs when it comes to light exposure; too much or too little can kill it. So, evaluate your space. Does your office get a lot of natural light, and do you have options for where to place a plant as far as direct or indirect light? It matters!<\/p>\n<p>A second important factor in your plant\u2019s health is water. Different plants need different amounts of water; and this is something that\u2019s completely in your control. Didja know that more plants die from being overwatered than underwatered? I always let the soil of my plants dry in between waterings, and then I water them all the way through (unless you have plant that has other specific needs, but I won\u2019t recommend any of those!).<\/p>\n<p><strong>Supplies? What Supplies?<\/strong><br \/>\nHaving plants doesn\u2019t have to cost a fortune; trust me, I see those fancy pots at Target in the home section that cost $50, and you know what? If you take a little jaunt back to the garden section, you\u2019ll find some reasonably priced pots that do just as well (most of the time better). The most important considerations about pots are 1. Make sure that they have a drainage hole at the bottom and 2. Choose a clay pot, they fare better. Both of these considerations will ensure that the soil drains well, which will help you avoid root rot or any other moldy developments. And while you\u2019re grabbing a pot\u2014make sure it has a plant saucer, or buy a cheap plastic one. Watering your plants all the way through can be messy business! Outside of a pot, your needs for a plant are pretty minimal. I water mine with a cup (no need to be fancy), and I use a basic indoor plant soil mix.<\/p>\n<p><strong>The Perfect Office Plants<\/strong><br \/>\nThere are plenty of plants that seem like they\u2019re built for office life. And by that, I mean they\u2019re extremely difficult to kill and can handle\u00a0a lot of neglect. You can forget about them for a few weeks,\u00a0and if you take good care of them, they\u2019ll grow like crazy.<br \/>\n<img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/05\/IMG_2957-1.jpg\" alt=\"\" \/><\/p>\n<p><em>Pothos<\/em><br \/>\nThis is actually my favorite plant, and it\u2019s probably because they\u2019re so easy to take care of. It makes them incredibly rewarding. Give \u2018em a little T-L-C, and they\u2019ll grow an L-O-T. They\u2019re hanging plants that come in a variety of colors, shapes and textures\u2014but I highly recommend going with the classic <a href=\"https:\/\/www.amazon.com\/Golden-Devils-Ivy-Pothos-Epipremnum\/dp\/B0076ZJ21K\" target=\"_blank\">golden pothos<\/a>, or Devil\u2019s Ivy; some pothos are sensitive to light (they\u2019ll say \u201clow-light\u201d in the care directions). I\u2019ve killed many a low-light pothos in my high-light apartment, but a Devil\u2019s Ivy has never steered me wrong. They\u2019ll do well in either high-light or low-light environments (but they do need some light). And, as I\u2019ve mentioned, they grow well when you let the soil become dry to the touch in between waterings. Plus, when your pothos get long and unwieldy, you can <a href=\"https:\/\/www.gardeningknowhow.com\/houseplants\/pothos\/propagating-pothos.htm\" target=\"_blank\">propagate that sucker<\/a>.<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/05\/IMG_2971-1.jpg\" alt=\"\" \/><\/p>\n<p><em>Snake Plant<\/em><br \/>\nA classic that is also nearly indestructible. It\u2019s great because it comes in a couple of different colors and shapes, but ultimately, you\u2019re looking at a plant that is great at filling tall, narrow spaces that\u2019s not high-maintenance about light. A snake plant will grow if it is tended to and receives light, but it\u2019ll survive in low-light situations (which is why you see them in so many malls and stores). A fun fact: A snake plant is officially known as a Sansevieria, and a <a href=\"https:\/\/www.google.com\/search?q=sansevieria+cylindrica&amp;rlz=1C5CHFA_enUS776US776&amp;source=lnms&amp;tbm=isch&amp;sa=X&amp;ved=0ahUKEwisuZyevpnbAhWkt1kKHeM_DrsQ_AUICigB&amp;biw=1440&amp;bih=735\" target=\"_blank\">Sansevieria cylindrica<\/a> might be one of the coolest looking house plants, just IMO.<\/p>\n<p><em>ZZ Plant<\/em><br \/>\nSo, the<a href=\"https:\/\/www.homedepot.com\/p\/Costa-Farms-ZZ-Plant-in-6-in-Grower-Pot-6ZZ\/202204595?cm_mmc=Shopping%7cTHD%7cgoogle%7c&amp;mid=sHv74CLzY%7cdc_mtid_8903jx325196_pcrid_246348628705_pkw__pmt__product_202204595_slid_&amp;gclid=EAIaIQobChMI0ve7rL6Z2wIVhyaGCh20aAokEAQYASABEgKswvD_BwE&amp;dclid=COqFv7S-mdsCFRG8TwodWWkAWg\" target=\"_blank\"> ZZ plant<\/a> is for those of you with dark work spaces, maybe the only light you get at all is fluorescent (in which case, I\u2019m so sorry. Are you okay?). These guys actually run from the light, and while I am forced to acknowledge that I can\u2019t mean that literally, I mean it pretty dang closely to literally. They will visually lean and move away from the light when they have too much of it.<\/p>\n<p><em>Succulents<\/em><br \/>\nI\u2019m mostly including succulents on this list to dispel some rumors, and hopefully convince everyone to stop buying (and killing) them all. A lot of people buy succulents because they\u2019re pretty darn resilient. But somewhere along the line, common knowledge misled people to think that means that they are resilient enough to survive low-light environments, which is the furthest from the truth. Succulents are behaviorally the opposite of ZZ Plants, they love the sunlight, and they\u2019ll move up and toward wherever the source of sunlight is. So, they\u2019re great desk plants, if your desk is right in front of a window that receives significant daylight hours. When succulents don\u2019t receive enough light, they grow tall and lanky. And, as they are succulents, they don\u2019t need to be watered often. Again, I let them dry out completely between waterings.<\/p>\n<p>The cool thing about them is that they also <a href=\"https:\/\/www.succulentsandsunshine.com\/how-to-propagate-succulents-from-leaves-and-cuttings\/\" target=\"_blank\">propagate<\/a>, but that\u2019s a significant process that takes a long time (you have to be dedicated to growing these guys if you\u2019re gonna propagate, but it\u2019s really a lot of fun and I recommend it!).<\/p>\n<p><strong>Most Important Pro-Tip(s)<\/strong><br \/>\nAfter writing all of this down and realizing how much content I have to pare back because it\u2019s already too long, I feel like I\u2019m pretty qualified to make a couple of final, <em>pro-tip<\/em> <em>hurrahs<\/em> as it pertains to caring for office plants:<\/p>\n<p>First, just listen to your plant. I mean it\u2014pay attention to what it\u2019s telling you by its behavior. If it\u2019s not happy, it\u2019ll tell you what\u2019s wrong. If your plant has water droplets forming on its leaves or its tips\u2014it\u2019s receiving too much water and you should back off for a bit. If your plant is physically leaning toward or away from the source of light, it\u2019s telling you it needs more or less\u00a0light (I often even just rotate my plants to straighten them out). If your plant is drooping or its leave ends crisping, it may need more water. Just<em> look<\/em> and <em>listen<\/em>.<\/p>\n<p>Second\u2014when in doubt, Google it. There is a wealth of knowledge out there about every plant, especially the more common ones aforementioned. If you know what type of plant it is, which you always should, just type in the plant name and a description of the problem. \u201cSpider plant brown ends\u201d will unleash a world of possibilities; but much like WebMD, be careful what you get yourself into, or you\u2019ll kill your plant trying to fix it. After all, I start most of my know-it-all rants with, \u201cI read this article once\u2026\u201d<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/05\/IMG_2975-1.jpg\" alt=\"\" \/><\/p>\n<p>Finally, I\u2019ve made having an office plant a whole ordeal, but really, they\u2019re great additions to an office space, and they don\u2019t have to be a lot of work. Or, you can make things really easy for yourself and bring in a fake plant, like MT\u2019s jungle canopy. Whatever your preference\u2014<\/p>\n<p><strong>Random Tid Bits<\/strong><\/p>\n<ul>\n<li>Sticking a clove of garlic in your plants deters bugs, scares off vampires and &#8230;grows more garlic.<\/li>\n<li>Pothos, and many other plants, are poisonous to cats (animals in general, I suppose).<\/li>\n<li>The only time I repot my plants is when they&#8217;re root bound\u2014meaning the roots are circling the pot and often times come out of the drainage hole in the bottom. There&#8217;s rarely ever another time or reason to repot.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>You can really have any plant in your office if you&#8217;re up to take care of it. This list was not meant to deter you from a plant you find that you like\u2014just make sure you can take care of it! We&#8217;ve also got a <a href=\"https:\/\/www.miraclegro.com\/en-us\/library\/indoor-gardening\/how-grow-dieffenbachia\" target=\"_blank\">diffenbachia<\/a>\u00a0that&#8217;s growing like crazy, two <a href=\"http:\/\/www.costafarms.com\/plants\/dracaena\" target=\"_blank\">dracaenas<\/a> and two <a href=\"http:\/\/www.costafarms.com\/plants\/yucca-cane\" target=\"_blank\">yucca cane<\/a> plants at OLG. They&#8217;re\u00a0all fairly easy to take care of! Visit your local greenhouse or Lowe&#8217;s (a personal fave) and take a gander.<\/p>\n<p>Thanks for letting me nerd out on you all.<\/p>\n",
        "slug": "plant-life"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/04\/CARSON_FB_CoverImage_1.png",
        "category_name": "Art & Strategy, Too",
        "postDate": "2018-04-26 08:00:00",
        "author_name": "Matt Kelley",
        "title": "The C is for Collaboration",
        "postBody": "<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/04\/CARSON_FB_CoverImage_1_FULL.png\" alt=\"\" \/><\/p>\n<p>This past January, Carson Boxberger LLP became known as, simply, <a href=\"https:\/\/www.carsonllp.com\/\"><strong>Carson LLP<\/strong><\/a>.<\/p>\n<p>One Lucky Guitar is proud to have served as brand and marketing consultants to our good friends at Carson since 2005.<\/p>\n<p>Five years ago, we partnered with Carson leadership to direct \u201csoul session\u201d workshops that brought together the entire firm to define Carson Boxberger\u2019s credo\u2014the vision, values and purpose that guides and inspires every member of the law firm\u2019s team. Together, the professionals at Carson Boxberger committed to be stronger together and to always get better.<\/p>\n<p>This rename reflects these commitments. It\u2019s continuation of the approach the firm has had for lawyering and for business since the early-2000\u2019s\u2014modern, simple, team-first. Carson LLP is a timeless name that succinctly reflects the firm\u2019s credo, without stressing any active attorney\u2019s name over another.<\/p>\n<p>You see, Carson LLP is driven by purpose: to create success for its clients, for its community, and for its team members. Today, the firm is stronger than ever. And they continue to serve clients across the community\u2014indeed, many of Northeast Indiana\u2019s most successful businesses\u2014with passion and excellence.<\/p>\n<p>As we have for more than a dozen years, OLG helped guide the brand\u2019s evolution, not revolution. With a careful hand and succinct voice, we worked with the Carson LLP team to produce core identity materials, updates to digital, environmental and video components, a new advertising campaign and the rollout strategy for clients, prospects, vendors and the community at large.<\/p>\n<p>Carson LLP\u2019s success is our community\u2019s success. We look forward to always getting better, together.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 0px; padding-bottom: 50px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0; max-width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/266724771\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n",
        "slug": "the-c-is-for-collaboration"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/OLG_PressRelease_DialLanding1.jpg",
        "category_name": "News & Word",
        "postDate": "2018-04-11 08:00:00",
        "author_name": "OLG Newswire",
        "title": "OLG Welcomes Annie Syrowski",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/06\/OLG_6097.jpg\"><img class=\"size-full wp-image-3143 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/06\/OLG_6097.jpg\" alt=\"OLG_6097\" width=\"500\" height=\"335\" \/><\/a>Fort Wayne, Indiana\u2014One Lucky Guitar, Inc. (OLG) announces that the agency has hired Annie Syrowski as creative project manager. The addition to OLG\u2019s team reflects the agency\u2019s continued commitment to providing diverse, strategic services to its clients.<\/p>\n<p>Syrowski earned her master\u2019s degree from the University of Illinois and her bachelor\u2019s degree from the University of Dayton. For the last five years, Annie worked in project management and consultation in the software\/marketing industry in Chicago.<\/p>\n<p>\u201cAnnie is bringing unique and valuable experience to our powerful team,\u201d says Matt Kelley, OLG\u2019s owner. \u201cHer strategic and creative approach to project management at One Lucky Guitar will benefit our clients as we help them achieve their most ambitious goals.\u201d<\/p>\n<p>\u2014<\/p>\n<p><strong>About One Lucky Guitar, Inc.<\/strong><br \/>\nOne Lucky Guitar, a Fort Wayne-based boutique creative agency, was founded in November, 2000 and specializes in branding, advertising and marketing, digital and video services, and event development. Clients include Ambassador Enterprises, Arts United, Ash Brokerage, Biggs Group, Carson LLP, Foellinger Foundation, Lutheran Health Network, Matilda Jane Clothing, Middle Waves Music Festival, Riverfront Fort Wayne and Zimmer Biomet.<\/p>\n",
        "slug": "olg-welcomes-annie-syrowski"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/03\/Chobani-Dial.jpg",
        "category_name": "Features & Headlines",
        "postDate": "2018-03-20 08:00:00",
        "author_name": "Jasmine Bejar",
        "title": "Exploding Yogurt, Social Media and Brand Loyalty",
        "postBody": "<p><em>This Dial post brought to you by Jasmine Bejar\u2014<\/em><\/p>\n<p>I want to talk to you about yogurt.\u00a0Yes, you heard (read?) me correctly. Yogurt. Do you eat it? Original, low fat, Greek? Do you care what kind you buy?<\/p>\n<p>I eat it near daily (even against my low-dairy recommended diet). It\u2019s always been a staple\u2014a lot of yogurt tubes when I was young, some whipped variations that I put in the freezer in my teens, and now, I\u2019m all about the Greek. And I\u2019m sure you\u2019ve guessed it\u2014not just any Greek yogurt. But we\u2019re not really here to talk about my yogurt preferences\u2026are we? Wait, yes we are!<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/03\/chobani-new-blueberry-890-2017.jpg\"><img class=\"wp-image-3078 size-full\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/03\/chobani-new-blueberry-890-2017.jpg\" alt=\"\" width=\"890\" height=\"251\" \/><\/a><\/p>\n<p>If you\u2019re familiar with <a href=\"https:\/\/www.chobani.com\" target=\"_blank\">Chobani<\/a>, you know that they make delicious yogurt. They\u2019re my FAVE. And you\u2019re probably even more so aware that they just <a href=\"http:\/\/www.adweek.com\/brand-marketing\/why-chobani-is-reinventing-itself-and-why-it-had-no-choice\/\" target=\"_blank\">reinvented their visual identity<\/a> in order to distinguish themselves amongst their competitors, who all have a similar look. But that\u2019s not what I really want to talk about (although I AM a fan of their new look). I want to talk about their <em>brand<\/em>.<\/p>\n<p>Chobani\u2019s visual identity is just one vehicle that carries their brand. The thing about brands is that they\u2019re kind of ubiquitous. A brand manifests in infinite\u00a0ways\u2014visually, in marketing channels, through customer service, in a physical space, in face-to-face conversations and so on. It\u2019s how your audience perceives the touches you make with them.<\/p>\n<p>We\u2019re pretty fond of <a href=\"http:\/\/www.martyneumeier.com\">Marty Neumeier<\/a> here in the office, and it\u2019s like he said\u2014A brand isn&#8217;t what <em>you<\/em> say it is. It\u2019s what <em>they<\/em> say it is.<\/p>\n<p><img class=\" size-medium wp-image-3059 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/03\/Screen-Shot-2018-03-05-at-10.51.24-AM-274x300.png\" alt=\"Screen Shot 2018-03-05 at 10.51.24 AM\" width=\"274\" height=\"300\" \/>I digress! Back to the yogurt. So, Chobani\u2019s look plays, really, only a small part in why I\u2019m such a loyal fan. The main reason is a pretty disastrous tale to tell. But it\u2019s a story that shapes what I, and millions of others, say Chobani\u2019s brand is\u2014<\/p>\n<p>In the very late summer, nearly fall, of 2013, I grudgingly woke up at 7 AM five times a week and slipped on my running shoes (Yes, in that order\u2014I slept in my running clothes, okay? Anything to make those horrible things called \u201cmornings\u201d easier). I was training for my first half marathon, the <a href=\"http:\/\/fort4fitness.org\" target=\"_blank\">Fort4Fitness<\/a>, and all those blogs and running magazines stressed a good breakfast, like I haven\u2019t heard that every day of my life without the additional stress of a race, whatever.<\/p>\n<p>So each of those mornings, I fueled my run with Chobani. I had running buddies who touted Greek yogurt for its protein, and recommended Chobani for its taste. I agreed, and it became my favorite breakfast.<\/p>\n<p>You can imagine how surprised I was to, one morning, get on Facebook and read about people\u2019s illnesses and bloating cups. Apparently, all of the cups made at the Idaho plant grew some real nice mold, and some people had cups that entirely exploded.<\/p>\n<p>Yeesh, right?! I panicked. Would there be yogurt all over the inside of my fridge downstairs? Would I be sick from yesterday\u2019s breakfast, even 24 hours later? Hysteria!<\/p>\n<p>Luckily, I didn\u2019t have any yogurt from the infected batch, although I did toss all of mine. And even though my fridge wasn\u2019t graced with any explosive decoration, I did feel personally affected by the whole situation. I felt my trust fall near flat\u2014how could this yogurt that I allowed into my daily routine fudge up so badly? Why would I buy this again?<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/03\/Chobani-Twitter.png\" alt=\"\" \/><\/p>\n<p>OK, so at the time, I was in college working on my Public Relations degree, and I followed this thing like a hawk, hovering over every post, every tweet, every comment (I sent a few, myself, as you see. I apparently didn&#8217;t sleep back then, either). Call it dramatic, but I was invested. To make a long story short, here\u2019s a bulleted summary of how they handled it:<\/p>\n<p><strong>\u2022 They immediately worked to remove the affected batches of yogurt.<\/strong><br \/>\n<strong> \u2022 They immediately ceased posting all content that didn\u2019t directly address their product issue.<\/strong><br \/>\n<strong> \u2022 Their CEO became the face of the issue, making more human appeals and meaningful responses.<\/strong><br \/>\n<strong> \u2022 They responded to everyone, and I mean everyone. Leave no tweet untouched, no mention unaddressed.<\/strong><br \/>\n<strong> \u2022 They were transparent. They gave their customers directions to address the issue\u2014with Chobani <em>and<\/em>\u00a0the FDA.<\/strong><br \/>\n<strong> \u2022 They apologized. They refunded. They explained. They apologized, some more.<\/strong><br \/>\n<strong> \u2022 They were sorry, and they meant it. And they were relentless in letting you know they did.<\/strong><\/p>\n<p>Wow, right? And that, my friends, is why I love Chobani.<\/p>\n<p>I was going to say \u201cMaybe it\u2019s just me,\u201d but that\u2019s not true, since they hold 40% of the Greek yogurt market. I think they\u2019ve earned our trust back (hell, they worked for it).<\/p>\n<p>By no means was this situation a favorable one, but the way Chobani handled it was that and more. So many people have taken a look at this case, and called it a social media win. But really, this is a brand win. Their commitment to compassion, hard work and honesty shined, like a polished trophy, even in the most unfortunate situation.<\/p>\n<p>That\u2019s the thing about a brand\u2014it lives on through the good and the bad, the logo and the crises.<\/p>\n<p>Our goal as marketers is to create work that accurately reflects the mission, vision and values of an organization\u2014whether that be through a logo, communications, ads, social media, events, customer service and so on. You know, wherever brand soul comes to life.<\/p>\n<p>PS\u2014Do you love <a href=\"https:\/\/www.youtube.com\/watch?v=YL8EQt2vwZg\" target=\"_blank\">this video<\/a> as much as I do?<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>PSS\u2014Our friend, <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/?s=eef+barzelay&amp;_submit=Submit\" target=\"_blank\">Eef Barzelay<\/a>, <a href=\"http:\/\/www.adweek.com\/brand-marketing\/ad-day-chobani-gets-real-ads-are-about-lifestyle-not-product-164451\/\" target=\"_blank\">wrote this anthem for Chobani<\/a> a couple of years ago, and it was rad seeing that come to life\u2014<\/p>\n<p>&nbsp;<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 0px; padding-bottom: 50px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0; max-width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/152428135\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div style=\"clear: both; text-align: center; padding-top: 0px; padding-bottom: 50px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0; max-width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/130412970\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n",
        "slug": "exploding-yogurt-social-media-and-brand-loyalty"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/03\/Large.jpg",
        "category_name": "Love & Like",
        "postDate": "2018-03-08 00:00:00",
        "author_name": "Matt Thomas",
        "title": "Taco Tuesday, Now & Forever",
        "postBody": "<p><em>The Best Tacos in Fort Wayne, Courtesy of Matt Thomas and Jake Sauer\u2014<\/em><\/p>\n<p>Taco Tuesdays have been a long-standing tradition for some of us at OLG, and we\u2019ll never stop tasting our way through the city. Over time, we\u2019ve put together lists of Best-of\u2019s. Here\u2019s a look into our cilantro-filled perspective.<\/p>\n<p><em>*Note: we always go with onions &amp; cilantro on a corn tortilla.<\/em><\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/03\/Micho.jpg\" alt=\"\" \/><\/p>\n<p><strong>La Michoacana<\/strong><\/p>\n<p>1421 N Wells St, Fort Wayne, IN 46808<\/p>\n<p>This one is <em>by far <\/em>our favorite spot. Please go here to support these folks. Their steak and chicken tacos are tasty and seem to have extra flavor that no other spot can quite replicate.<\/p>\n<p><em>Pro tips:<\/em> Get three tacos. In the summer, think about leaving with an ice cream treat. Also, their business hours are listed as opening at noon, but sometimes it\u2019s more like noon-thirty. (It\u2019s sad when we have to turn away!)<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/03\/ElAmish.jpg\" alt=\"\" \/><\/p>\n<p><strong>Tacos Arandas \u201cEl Amish\u201d<\/strong><\/p>\n<p>2012 Broadway, Fort Wayne, IN 46802<\/p>\n<p>\u201cEl Amish\u201d stands on its own as a one-of-a-kind taco shop. In fact, that\u2019s basically all they serve. No chips with your salsa, only cucumbers (we haven\u2019t tested the BYOChips yet), but the taste of the tacos make up for it. Also, note\u00a0their addition of a grilled onion to each order. The atmosphere here is our favorite of the shops.<\/p>\n<p><em>Pro tips:<\/em> The tacos are larger so we usually get two. They offer a condiment tray and a variety of sauces. Be very careful because most of those (including the one that LOOKS like guac) are pretty hot.<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/03\/Coahuila.jpg\" alt=\"\" \/><\/p>\n<p><strong>Taqueria Coahuila<\/strong><\/p>\n<p>3123 S Clinton St, Fort Wayne, IN 46806<\/p>\n<p>Known by many fans as \u201cthe orange building by South Side\u201d, this place has rightfully gained a reputation as a top taco spot. Their smaller-sized tacos (order 3-4) are very tasty.<\/p>\n<p><em>Pro tip:<\/em> This place is cash only.<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/03\/Nuevo.jpg\" alt=\"\" \/><\/p>\n<p><strong>Nuevo Leon Grill<\/strong><\/p>\n<p>5002 Decatur Rd, Fort Wayne, IN 46806<\/p>\n<p>We honestly weren\u2019t sure about this place after our first time (mostly because the spray painted bed sheet\u00a0used as a &#8220;Now Open&#8221; sign), but after a few visits, they&#8217;ve proven to make some good tacos at a great value (and updated their signage).<\/p>\n<p><em>Pro tip:<\/em> Try the bean soup, just do it.<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/03\/Georges.jpg\" alt=\"\" \/><\/p>\n<p><strong>George\u2019s \/ Salsa Grill<\/strong><\/p>\n<p>2021 Broadway, Fort Wayne, IN 46802<\/p>\n<p>You can never go wrong here. They\u2019ve been doing tacos for a long time and get it right. Free chips and salsa.<\/p>\n<p><em>Pro tips:<\/em> Try the chili chicken tacos and splurge on some queso for those chips. Tacos are cheaper on Wednesdays.<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/10\/El_Paraiso-1024x340.jpg\" alt=\"\" \/><\/p>\n<p><strong><\/a>El Paraiso<\/strong><\/p>\n<p><span class=\"section-info-text\"><span class=\"widget-pane-link\">4101 Hessen Cassel Rd, Fort Wayne, IN 46806<\/span><\/span><\/p>\n<p>Within El Paraiso Supermarket, you&#8217;ll find a great little taco spot. We think the asada and pollo tacos are similar to Gerorge&#8217;s, however they do a nice job\u00a0cooking the tortillas to perfection. Even though we haven&#8217;t tried the fruity desert stand across the room, it looks like it wouldn&#8217;t disappoint either.<\/p>\n<p><em>Pro tip:<\/em>\u00a0Try the barbocoa.<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/03\/ElSalvador.jpg\" alt=\"\" \/><\/p>\n<p><strong>El Salvador<\/strong><\/p>\n<p>515 E Jefferson Blvd, Fort Wayne, IN 46802<\/p>\n<p>Located in a gas station strip, this restaurant has a lot to offer. Their tacos are great. The chicken in particular is better than most. Free chips and salsa.<\/p>\n<p><em>Pro tip:<\/em> Order a pupusa with your tacos!<strong>\u00a0<\/strong><\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/03\/MiTierra.jpg\" alt=\"\" \/><\/p>\n<p><strong>Taqueria Mi Tierra<\/strong><\/p>\n<p>2302 S Calhoun St, Fort Wayne, IN 46807<\/p>\n<p>If you want some good tacos and you\u2019re on South Calhoun, stop here.<\/p>\n<p><em>Pro tip:<\/em> This is a cash only spot. \u201cWatermelon Water\u201d (along with some other flavors) is worth trying.<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/03\/Laredo.jpg\" alt=\"\" \/><\/p>\n<p><strong>Laredo Restaurant &amp; Grocery<\/strong><\/p>\n<p>1854 Broadway, Fort Wayne, IN 46802<\/p>\n<p>We keep this spot in the lineup because their tacos are delightful and they have booths for a sit-down experience. Free chips and some of the best salsa of the lineup.<\/p>\n<p><em>Pro tips:<\/em> You pay in the back. The menu doesn\u2019t show straight-up tacos as an option, but you can obviously order them individually.<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/03\/TacoZone.jpg\" alt=\"\" \/><\/p>\n<p><strong>Taco Zone\u00a0<\/strong><\/p>\n<p>6433 Bluffton Rd, Fort Wayne, IN 46809<\/p>\n<p>One of our more recent discoveries, this place is a great option for a taco spot on the south side of Fort Wayne. It\u2019s also the only one with aquariums, v ambient fam.<\/p>\n<p><em>Pro tips:<\/em> Since they offer \u201cAmerican tacos\u201d make sure to specify \u201cMexican.\u201d You order at the window, not the table.<\/p>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/03\/Hoppy.jpg\" alt=\"\" \/><\/p>\n<p><strong>The Hoppy Gnome<\/strong><\/p>\n<p>203 E Berry St, Fort Wayne, IN 46802<\/p>\n<p>Ok, fine, we\u2019re breaking rules here as far as \u201ctraditional,\u201d but we can\u2019t not mention a great establishment downtown.<\/p>\n<p><em>Pro tip:<\/em> If you\u2019re hungry get the Cubana Torta with a side of the Mexican French dip sauce.<\/p>\n<p><strong>Others we\u2019ve been to:<\/strong> Bravas (RIP taco bus), Taqueria El Ranchito, Famous Taco, Nacho\u2019s Taqueria (s\u2019alright), Don Chavas\/Las Lomas\/Cebollas (GREAT other food, but misses on tacos), Albertos, Taco Bell (if you\u2019re still reading, we salute you).<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "taco-tuesday-now-and-forever"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/02\/Untitled-design2.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2018-02-20 00:00:00",
        "author_name": "Olivia Fabian",
        "title": "Welcome to Camp MJC!",
        "postBody": "<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/02\/Untitled-design-5.jpg\" alt=\"\" \/><\/p>\n<p>This winter we were absolutely thrilled to pack up our sleeping bags and our hiking boots to set out on a real-life MJC adventure!<\/p>\n<p>We worked with the great MJC team to select a beautifully rustic camp as the backdrop for Matilda Jane\u2019s spring collection\u2014named\u00a0<em>Camp MJC<\/em>\u2014photoshoot which, not only served as the set, but also as home for the entire crew. Yep, we slept in little, adorable cabins, dined together in the mess hall and (best of all) created some great work with with some truly terrific people.<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/02\/Untitled-design-2.jpg\" alt=\"\" \/><\/div>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/02\/Untitled-design-21.jpg\" alt=\"\" \/><\/div>\n<p>&nbsp;<\/p>\n<p>OLG was responsible for the photoshoot production, lookbook writing and layout, video direction, script and editing, as well as the prop and set styling.<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/02\/Untitled-design.jpg\" alt=\"\" \/><\/div>\n<p>&nbsp;<\/p>\n<p>We created dozens of handmade props to pair with vinatge finds to build a whimsical version of camp, that\u2019s discinctly Matilda Jane.<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/02\/Untitled-design-4.jpg\" alt=\"\" \/><\/div>\n<p>&nbsp;<\/p>\n<p>The little gals modeling (our\u00a0<em>Twirl Scouts<\/em>) truly embodied the collection story both on- and off-camera by becoming fast friends<strong>\u2014<\/strong>having a blast together doing sack races, playing board games in bunk beds, trying out archery, hiking, birdwatching and beyond.<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/02\/Untitled-design-31.jpg\" alt=\"\" \/><\/div>\n<p><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/02\/Untitled-design-11.jpg\" alt=\"\" \/><br \/>\n<em>A very special thank you to Elyse and Kate, Gretchen, Abby and Alexey for adventuring alongside us! And a big thank you to Skip and the whole crew at Camp Navarro for being so welcoming, accommodating\u00a0and wonderful. <\/em><\/p>\n<p>Check out the full February lookbook on\u00a0<a href=\"https:\/\/lookbook.matildajaneclothing.com\/i\/934188-february-2018-lookbook\">Matilda Jane\u2019s website<\/a>, and view the collection video below.<\/p>\n<p><strong>Happy Camping!<\/strong><br \/>\n-Team OLG<\/p>\n<p>&nbsp;<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 0px; padding-bottom: 50px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0; max-width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/248361568\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>Photography: <a href=\"https:\/\/www.gretcheneaston.com\/\">Gretchen Easton<\/a><\/p>\n",
        "slug": "welcome-to-camp-m-j-c"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/02\/OLG_Favorite_Dial_Home-App.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/02\/OLG_Favorite_Dial-Header_2.jpg",
        "category_name": "Love & Like",
        "postDate": "2018-02-12 08:00:00",
        "author_name": "Jasmine Bejar",
        "title": "OLG's Favorite Things: Apps",
        "postBody": "<p>Again this past holiday, we took a page from the Oprah Winfrey playbook and assembled our favorite things into one, big OLG goody basket to share with our clients and friends.<\/p>\n<p>It was fun. We liked it. And now, we turn to <em>The Dial<\/em>, to keep sharing our favorite things, all year long.<\/p>\n<p>So\u2014let&#8217;s get to it.\u00a0And because we know a good thing when we see it, we&#8217;re going to revisit an <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/the-apps-of-olg\" target=\"_blank\">old favorite Dial post<\/a>\u00a0from 2012\u00a0and tell you what our favorite apps are (the technology kind, not the food kind)\u00a0<em>(also, a lot changes in six years in the app world&#8230;)<\/em>.<\/p>\n<hr \/>\n<h1 style=\"padding-left: 90px;\"><img class=\"size-medium wp-image-3020\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/02\/Screenshot_20180201-171244-146x300.png\" alt=\"Screenshot_20180201-171244\" width=\"146\" height=\"300\" \/><\/h1>\n<p><strong>Beth<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>myBuick<\/strong><br \/>\nThis app connects with OnStar in my beloved Buick Regal, and I can start the engine to warm it up from anywhere! Yes, ANYWHERE. This app allows me to make friends, as many want to ride with me since the car is toasty as soon as we get in. Really, the app is pretty cool. I have free basic OnStar connectivity which grants you usage of the myBuick app. The app will remind you where you parked, start your engine, turn on your horn or lights and lock your car doors. Amazing technology!<\/p>\n<p><strong>Evernote<br \/>\n<\/strong>Lists on lists on lists. I don&#8217;t use Evernote for the full capacity that it offers, but I do make me some lists! I make a list of the meals I plan to cook for the week, of all of my groceries needed to make those meals, of what I need to buy at Target (to deter myself from spending $150 on the things I really don&#8217;t need), of what I need to do on days where I am so busy I can barely remember my name. I get way too geeked about marking checkboxes DONE!<\/p>\n<p><strong>Tied for Third Place: Starbucks, Amazon, Chase, CBS, IMBD<br \/>\n<\/strong>I can&#8217;t decide! I like buying things with my apps. Then checking to make sure I actually had the money to buy them. I like catching up on\u00a0<em>The Young and the Restless<\/em> on the treadmill. And I LOVE being able to instantly find out where I&#8217;ve seen that dude on TB before.<\/p>\n<p>*Screenshot note: Yes. I am the lone Andriod user at OLG. #Galaxy4EVA. Also, I like folders.<\/p>\n<hr \/>\n<p style=\"padding-left: 90px;\"><img class=\"alignnone wp-image-3013 size-medium\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/02\/IMG_3955-169x300.jpg\" alt=\"Jake's iPhone\" width=\"169\" height=\"300\" \/><\/p>\n<p><strong>Jake<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Just Watch<br \/>\n<\/strong>My favorite new app where you choose any of the video streaming services you use (Netflix, Hulu, etc), set filters to your liking (only movies with at least a 50% on Rotten Tomatoes) and then it spits out a list of available titles that are all in one place. It also shows you regularly what&#8217;s been added to each service.<\/p>\n<p><strong>Google Translate<br \/>\n<\/strong>I realize this is something that&#8217;s been out for a while, but it has come in handy for me. While I was in Qu\u00e9bec, I used the video function to translate signage in real time. Good to have if you plan on traveling.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p style=\"padding-left: 90px;\"><img class=\" size-medium wp-image-3040 alignnone\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/02\/image1-169x300.png\" alt=\"image1\" width=\"169\" height=\"300\" \/><\/p>\n<p><strong>Jasmine<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Goodreads<br \/>\n<\/strong>Track a reading goal (I&#8217;m aiming for 40 in 2018, and I&#8217;m feeling pretty good about that at six already). Rate your books. Get recommendations for new books. See what your friends are reading, or have read. Basically, another social media account specific to books. Also, have a virtual bookmark incase your real one falls out. It&#8217;s WILD.<\/p>\n<p><strong>Venmo<br \/>\n<\/strong>I would say &#8220;I hate carrying cash,&#8221; but the truth is, I really just have a hard time getting to (or remembering to get to&#8230;) the bank. Venmo lets you transfer money to and from friends easily; no more awkward change, wondering who someone banks with or writing checks. (I even have friends\u00a0who pay their rent this way.)<\/p>\n<p><strong>Dropbox<br \/>\n<\/strong>As a person who moves so often between a computer and a phone (especially managing social media), the Dropbox\u00a0<em>app<\/em> has been a lifesaver. I make an image or write some copy on my computer, and I just drag it into my Dropbox\u2014seconds later, I open the app, and there it is. I can access my library of photography from my phone at any time. Or, if I&#8217;m in a meeting and need to reference something, and I can pull it right up on my phone. LIFESAVER.<\/p>\n<hr \/>\n<p style=\"padding-left: 90px;\"><img class=\"alignnone wp-image-3037 size-medium\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/02\/IMG_3928-169x300.png\" alt=\"IMG_3928\" width=\"169\" height=\"300\" \/><\/p>\n<p><strong>Jonathan<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Instagram<br \/>\n<\/strong>Nothing new here, everyone has it. I follow a lot of designers, illustrators and other creatives, and for me it&#8217;s still the best way to see their latest stuff. It&#8217;s a good mix of client and personal work. It&#8217;s also a great way of seeing what my mates are up to in Australia, and help me remember people&#8217;s birthdays. Am I really telling you about Instagram? Weird, but I&#8217;m not on Facebook or Twitter, so this is my go-to.<\/p>\n<p><strong>Google Maps<br \/>\n<\/strong>I grew up overseas driving on the other side of the road\u2014using kilometres and metres\u2014so a navigation app has been invaluable since landing stateside. Sure, sometimes it takes you some weird way, but that&#8217;s usually how you find that next taco place you gotta try, or that bar with the beer garden, overlooking that place. Anyway, it stops me asking for directions quite so often, which saves the &#8220;Why are you in Indiana&#8221; conversation that inevitably ends with me telling them that I am not related to Steve Irwin or Crocodile Dundee.<\/p>\n<p><strong>Uber<br \/>\n<\/strong>I like beer, so I like Uber. 5 stars.<\/p>\n<hr \/>\n<p style=\"padding-left: 90px;\"><img class=\"alignnone wp-image-3039 size-medium\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/02\/IMG_0946-169x300.jpg\" alt=\"IMG_0946\" width=\"169\" height=\"300\" \/><\/p>\n<p><strong>Matt K<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>News<br \/>\n<\/strong>Apple dropped this on our phones and iPads back in 2015, with the release of iOS9. Like you, I stared at the app&#8217;s icon, quickly moved it and tried to delete it, was annoyed by its notifications, and not much else. Then one bored morning last October, a slow day on my usual early-AM surf of Expecting Rain and Pitchfork, I decided to actually check out the\u00a0<em>news<\/em>, via News. And that&#8217;s how I&#8217;ve spent every morning since, black coffee in one hand, News app in the other. Politics, sports, national and international happenings, bit of entertainment, including from media sites that otherwise limit your articles. Now I know more things about more things. Digital media fever, folks. Catch it!<\/p>\n<p><strong>YMCA of Greater Fort Wayne<br \/>\n<\/strong>Beth pointed me to this one. We both dig the group fitness classes at the Y, and this surprisingly robust and easy-to-use app gives full daily schedules for all branches. Meet me at the 6:15AM bootcamp at Central on MWF, the HIIT at Jorgensen on Saturday and some Sundays (get there early, it&#8217;s packed!), dreadmills at any ol&#8217; location on icy days, lunchtime spin on Tues\/Thurs at Central, and shoot hoops and throw the pigskin with me and my kids at open gym at Renaissance on Sundays at noon.<\/p>\n<p><strong>Podcasts<br \/>\n<\/strong>This is kind of a cheat, really, since I&#8217;m sure we&#8217;ll talk podcasts in a future <em>Dial<\/em> post, but I just want to let you know I&#8217;m obsessed with the daily<em>\u00a0Best of the Dan Le Batard Show with Stugotz\u00a0<\/em>and if you are, too, then let&#8217;s be best friends forever.<\/p>\n<p><em>PS Olivia I\u2019m about to catch up on Basecamp, I promise!<\/em><\/p>\n<hr \/>\n<p style=\"padding-left: 90px;\"><img class=\"alignnone wp-image-3038 size-medium\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/02\/Image-uploaded-from-iOS-1-169x300.png\" alt=\"Image uploaded from iOS (1)\" width=\"169\" height=\"300\" \/><\/p>\n<p><strong>Matt T<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Sun Scout<br \/>\n<\/strong>BRO! This thing is the most helpful app in the universe, I guess unless you happen to be on the sun, though&#8230;then you really wouldn&#8217;t need to know where the sun is going to be at what time (because you&#8217;d be in insane amounts of pain from the heat of the GD SUN YOU ARE STANDING ON). How&#8217;d Smash Mouth do it man&#8230;we&#8217;ll never know. I digress, it&#8217;s great for scouting locations.<\/p>\n<p><strong>Lightroom CC<br \/>\n<\/strong>Are you struggling with uppin&#8217; yer likes? Have you worn out those basic IG filters? Does anyone even\u00a0<em>know<\/em> how to pronounce VSCO? Say. No. More. Lightroom is basically, well, like Lightroom on your computer, but now in the palm of your hand. Pairs well with those sick new iPhones, too.<\/p>\n<p><strong>CamScanner<br \/>\n<\/strong>This app has changed my life. Before, I was just a helpless soul wandering around aimlessly without purpose. Meaninglessly bouncing from scanner app to scanner app. Fatefully, one day, Shane Starr was like, &#8220;Hey man, have you ever heard of\u00a0<strong>CamScanner<\/strong>?&#8221; Finally, my life&#8217;s call was answered. Now I&#8217;m able to scan documents directly to my phone using its camera&#8230;and I&#8217;m never looking back.<\/p>\n<hr \/>\n<p style=\"padding-left: 90px;\"><img class=\"alignnone wp-image-3017 size-medium\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/02\/IMG_9297-169x300.png\" alt=\"IMG_9297\" width=\"169\" height=\"300\" \/><\/p>\n<p><strong>Michelle<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Mercari<br \/>\n<\/strong>This is a resale app. It\u2019s crazy simple to use and I\u2019ve made a lot of money selling used kids items and household stuff. I can list things and wait for them to be purchased, pack them up when it is convenient and don\u2019t have to meet up with people like you do with Facebook Marketplace. It\u2019s a huge win for this frugal mom.<\/p>\n<p><strong>Chatbooks<br \/>\n<\/strong>I gifted myself a membership for Christmas 2016. Not only did their clever marketing pull me in, but I wanted my husband to see my Instagram feed in real life. Now I get cute books with my special memories\u2014delivered right to my mailbox. Everyone loves flipping through my books.<\/p>\n<p><strong>Remind<br \/>\n<\/strong>Say goodbye to long group texts, missed emails or forgetting it\u2019s PJ day at school. Our school, soccer team, and Girl Scout troop use Remind. I find it easy to communicate with teachers, get reminders of important dates or plan school parties with other parents I might not be connected with personally. Love the simplicity!<\/p>\n<hr \/>\n<p style=\"padding-left: 90px;\"><img class=\"alignnone wp-image-3018 size-medium\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/02\/IMG_4374-168x300.png\" alt=\"IMG_4374\" width=\"168\" height=\"300\" \/><\/p>\n<p><strong>Olivia<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Clear<br \/>\n<\/strong>Clear is a must for lovers of list-making. Make and organize lists in an app that actually looks pretty, too.<\/p>\n<p><strong>Color Story<br \/>\n<\/strong>A great choice for the non-photographer\/non-designer who wants to\u00a0<em>try<\/em> to keep up with the badassery of their co-worker&#8217;s IGs. It&#8217;s a super user-friendly photo editing app that allows you to make fine tuning adjustments, add effects like color fog or filter it up. Created by the gals of\u00a0<em>A Beautiful Mess<\/em> with other OF fave-app runners up such as\u00a0<em>Party Party<\/em> and\u00a0<em>Design Kit.\u00a0<\/em><\/p>\n<p><strong>Hopper<br \/>\n<\/strong>Hopper is amazing for the adventure planner. The app organizes your trips and sends you the cheapest airfare prices around. I like the flexible feature that has you set the month (or multiple months), number of days you&#8217;d be away and destination and then gives you tons of options.<\/p>\n<hr \/>\n<p style=\"padding-left: 90px;\"><img class=\"alignnone wp-image-3019 size-medium\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/02\/iPhone-Shane-169x300.jpeg\" alt=\"iPhone-Shane\" width=\"169\" height=\"300\" \/><\/p>\n<p><span style=\"color: #000000;\"><b>Shane<\/b><br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Trello<br \/>\n<\/strong>Project management. Love it for the simple, visual interface.<\/p>\n<p><strong>Hoopla<br \/>\n<\/strong>I love audiobooks. This app lets you access your local library&#8217;s catalog, and is more user-friendly than the OverDrive app most libraries use.<\/p>\n<p><strong>Wunderground<br \/>\n<\/strong>Everyone has a favorite weather app. This is mine.<\/p>\n<p style=\"padding-left: 90px;\">\n",
        "slug": "apps"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/02\/Caitlin-Canty.jpg",
        "category_name": "Show & Event",
        "postDate": "2018-02-06 16:00:00",
        "author_name": "Matt Kelley",
        "title": "2018: It's a Busy B!",
        "postBody": "<p class=\"p1\">2018 is upon us and the music\u00a0has kicked off\u00a0at <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/bside\/\">The B-Side<\/a>. On January 25th, the Tim Easton performed his\u2014and our\u2014first concert of the year, with a sold-out, boot-stompin\u2019, harp-blowin\u2019 set of gritty Americana fare. One February 5th, we held our first <i>Best Album Ever, Tonight<\/i> listening party of the year, enjoying a bootleg recording of Bruce Springsteen\u2019s February 5 <i>1975<\/i> performance from\u00a0a tiny club outside Philadelphia. As the snow fell outside The B-Side\u2019s windows, sirens blew by in slow motion\u2014magic.<\/p>\n<p class=\"p1\">But enough winter, right? We\u2019re pleased to announce <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/bside\/\">The B-Side\u2019s spring calendar<\/a>. But, before we get to it, we want to hear from YOU. <a href=\"https:\/\/www.surveymonkey.com\/r\/9MWG9JX\">What\u2019s your B-Side experience like<\/a>? Share your thoughts in <a href=\"https:\/\/www.surveymonkey.com\/r\/9MWG9JX\">this survey<\/a>, and be entered to win a pair of tickets to any of the following shows. Now, onward!<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/02\/B-Side_Spring.jpg\"><img class=\"alignleft wp-image-3036 size-full\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/02\/B-Side_Spring.jpg\" alt=\"\" width=\"450\" height=\"900\" \/><\/a><\/p>\n<p class=\"p1\"><span style=\"text-decoration: underline;\"><strong>Songs &#8216;n&#8217; Stories<\/strong><\/span><\/p>\n<p class=\"p1\"><strong><a href=\"https:\/\/www.eventbrite.com\/e\/an-evening-with-radney-foster-tickets-41359881519\">An Evening with Radney Foster<\/a><\/strong><br \/>\n<strong> March 15 8:30 PM<\/strong><\/p>\n<p class=\"p1\">Del Rio, TX-born\u00a0singer-songwriter Radney Foster makes his B-Side debut on Thursday, March 15th, touring in support of his new album and collection of short fiction, <i>For You to See the Stars<\/i>. Foster will perform music from throughout his acclaimed career\u2014which includes his solo material, songs from his duo Foster &amp; Lloyd and tracks cut by Keith Urban, Dixie Chicks and more\u2014and tell stories from the book.<\/p>\n<p class=\"p1\"><span style=\"text-decoration: underline;\"><b>Long-Time Listener, First-Time Promoter<\/b><\/span><\/p>\n<p class=\"p1\"><strong><a href=\"https:\/\/www.eventbrite.com\/e\/an-evening-with-stephen-kellogg-tickets-42026483343\">An Evening with Stephen Kellogg<\/a><\/strong><br \/>\n<strong> March 20 8:30PM<\/strong><\/p>\n<p class=\"p1\">SK also makes his B-Side debut this March, in a concert co-presented with B-Side maven and Middle Waves board member, Sanee Lombardi\u2014her first, and featuring her most favorite musician! Kellogg\u2019s brilliant songs will shine in Fort Wayne, and SK himself says: \u201cFort Wayne! Couldn&#8217;t be more excited to be heading back to Indiana this March. I\u2019ve had such a good time on my last two visits, most recently, where we visited Carmel and were able to raise several thousands for a great organization called Random Acts of Flowers. I\u2019ll be visiting solo this time and packing into this great intimate venue with my stories and songs! Can\u2019t wait to see you and thanks for helping spread to your Indiana pals!\u201d<\/p>\n<p class=\"p1\"><span style=\"text-decoration: underline;\"><b><em>More<\/em> Songs \u2019n\u2019 Stories<\/b><\/span><\/p>\n<p class=\"p1\"><strong><a href=\"https:\/\/www.eventbrite.com\/e\/songs-stories-with-eric-brace-peter-cooper-thomm-jutz-tickets-41529183907?aff=es2\">Brace Cooper Jutz w\/ St. John Family Band<\/a><\/strong><br \/>\n<strong>April 20 8PM<\/strong><\/p>\n<p class=\"p1\">We\u2019re thrilled to present Nashville trio Brace Cooper Jutz\u2014as in, Eric Brace, Peter Cooper and Thom Jutz\u2014with support from Roanoke\u2019s St. John Family Band. Brace Cooper Jutz write brilliant Americana songs and perform them with exquisite guitar playing, tight harmonies, and healthy helpings of heartbreak and humor. You may know Peter Cooper from his long stint at The Tennessean, where he became a favorite journalist and friend to folks like Johnny Cash, Kris Kristofferson, Tom T. Hall and Todd Snider. Be sure to check out his newest book, <i>Johnny\u2019s Cash and Charley\u2019s Pride\u2014<\/i>one of MK&#8217;s\u00a0favorite books of the last few years.<\/p>\n<p class=\"p1\"><span style=\"text-decoration: underline;\"><b>Words \u2019n\u2019\u00a0Wrasslin\u2019<\/b><\/span><\/p>\n<p class=\"p1\"><strong>Write Fight: Back for Blood<br \/>\nApril 26\u00a08:30PM<\/strong><\/p>\n<p class=\"p1\">Erica Anderson-Senter returns to The B-Side with this high-concept night of poetry. EAS doesn\u2019t fuss around; her presentations are superb and we\u2019re thrilled to welcome her and her crew back. Additional details TBA.<\/p>\n<p class=\"p1\"><b style=\"text-decoration: underline;\">Picked by <em>Rolling Stone<\/em><\/b><\/p>\n<p class=\"p1\"><strong><a href=\"https:\/\/www.eventbrite.com\/e\/an-evening-with-caitlin-canty-tickets-42870899013?aff=efbeventtix\">An Evening with Caitlin Canty<\/a><\/strong><br \/>\n<strong> May 17 9PM<\/strong><\/p>\n<p class=\"p1\">Nashville&#8217;s Caitlin Canty makes her Fort Wayne debut on May 17th, fresh from <i>Rolling Stone<\/i> magazine\u2019s recent list of &#8217;10 New Country Artists You Need to Know&#8217;. Caitlin will arrive in Fort Wayne in support of <i>Motel Bouquet<\/i>, her new record produced by Noam Pikelny (Punch Brothers), which RS calls &#8220;dreamy and daring, it&#8217;s the perfect LP for ushing in the first hazy days of spring.&#8221; Sounds about right to us.<\/p>\n<p class=\"p1\"><span style=\"text-decoration: underline;\"><b>Long-Time Listener, Second-Time Promoter<\/b><\/span><\/p>\n<p class=\"p1\"><strong><a href=\"https:\/\/www.eventbrite.com\/e\/ari-hest-the-b-side-tickets-42874971193?aff=eac2\">Ari Hest w\/ Sunny Taylor<\/a><\/strong><br \/>\n<strong> June 7 7:30PM<\/strong><\/p>\n<p class=\"p1\">Enough with the B-Side debuts! We\u2019re excited to work again with B-Side maven and connoisseur of all things great, Mark Meyer, to welcome back Ari Hest. Ari\u2019s 2017 performance at The B-Side was memorable, and he returns in support of his latest record\u2014his tenth\u2014and a clutch of new songs. Ari will be joined by Fort Wayne\u2019s own, Sunny Taylor, as opening act and duet partner.<\/p>\n<p class=\"p1\"><span style=\"text-decoration: underline;\"><b><i>Best Album Ever, Tonight<\/i><\/b><\/span><\/p>\n<p class=\"p1\">We\u2019ll be continuing our monthly <i><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/announcing-best-album-ever-tonight\">Best Album Ever, Tonight<\/a><\/i> listening series, as well. These parties are casual, no cover affairs where a group of people get together and listen to an all-time great record, on vinyl, in its entirety. It\u2019s been a quite special series, and we\u2019re thrilled to keep it going\u2014<\/p>\n<p class=\"p1\">February: <strong>Lauryn Hill, <i>The Miseducation of Lauryn Hill<\/i><\/strong>, Thursday, February 22nd 9PM<br \/>\nMarch: <strong>Willie Nelson, <em>Teatro<\/em><\/strong><i><br \/>\n<\/i>April: <strong>My Bloody Valentine, <\/strong><i><strong>Loveless<\/strong><br \/>\n<\/i>May: <strong>R.E.M., <\/strong><i><strong>Automatic for the People<\/strong><br \/>\n<\/i>June: <strong>The Kinks, <i>Muswell Hillbillies<\/i><\/strong><\/p>\n<p class=\"p1\">There\u2019s a ton more to come, too. Follow us on <a href=\"https:\/\/www.facebook.com\/thebsideatolg\/\">Facebook<\/a> and <a href=\"https:\/\/www.instagram.com\/thebsideatolg\/\">Instagram<\/a> for all the latest announcements.<\/p>\n<p class=\"p1\">1301 Lafayette Street, Suite 201. Come hang out, yeah?<\/p>\n<p class=\"p1\">Thank you for supporting this music, and the artists who make it\u2014<br \/>\nTeam OLG<\/p>\n",
        "slug": "2018-its-a-busy-b"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/OLG_PressRelease_DialLanding1.jpg",
        "category_name": "News & Word",
        "postDate": "2018-01-15 00:00:00",
        "author_name": "OLG Newswire",
        "title": "OLG Welcomes Jasmine Bejar",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/01\/jasmine_500px.jpg\"><img class=\"alignleft size-full wp-image-3005\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2018\/01\/jasmine_500px.jpg\" alt=\"jasmine_500px\" width=\"500\" height=\"365\" \/><\/a>Fort Wayne, Indiana\u2014 One Lucky Guitar, Inc. (OLG) announces that the agency has hired Jasmine Bejar. The addition to OLG\u2019s full-time team reflects the agency\u2019s continued commitment to providing diverse, strategic services to its clients.<\/p>\n<p>Bejar is a graduate of the University of Saint Francis and brings more than three years of experience in marketing communications to the OLG team.<\/p>\n<p>\u201cWe\u2019ve been fortunate to work with Jasmine in a variety of capacities\u2014as client, as collaborator and as co-conspirator,\u201d says Matt Kelley, OLG\u2019s owner. \u201cWe\u2019ve admired her strategic approach to planning and project management, combined with a creative eye and voice. I look forward to all the ways our clients will benefit from her work as we enter an exciting new year together.\u201d<\/p>\n<p>&#8212;<\/p>\n<p><strong>About One Lucky Guitar, Inc.<\/strong><br \/>\nOne Lucky Guitar, a Fort Wayne-based boutique creative agency, was founded in November, 2000 and specializes in branding, advertising\u00a0and marketing, digital and video services, and event development. Clients\u00a0include Ambassador Enterprises, Arts United, Ash Brokerage, Biggs Group, Carson LLP, Foellinger Foundation, Lutheran Health Network, Matilda Jane Clothing, Middle Waves Music Festival, Riverfront Fort Wayne and Zimmer Biomet.<br \/>\n###<\/p>\n",
        "slug": "olg-welcomes-jasmine-bejar"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/12\/CTFOB-MJC_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2017-12-11 00:00:00",
        "author_name": "Matt Kelley",
        "title": "Inclusive & Adorable\u2014The New Face of Beauty",
        "postBody": "<p>This winter, we were thrilled to be able to serve <a href=\"http:\/\/changingthefaceofbeauty.org\" target=\"_blank\">Changing the Face of Beauty<\/a> as the organization grows its network of agencies and brands that feature people of all abilities in their advertising and marketing. <\/p>\n<p>To tell the story of how meaningful and uncomplicated an inclusive approach can be, we shadowed a recent photo- and video-shoot for <a href=\"https:\/\/matildajaneclothing.com\" target=\"_blank\">Matilda Jane Clothing<\/a>, at <a href=\"http:\/\/colleenchrzanowski.com\" target=\"_blank\">Colleen Chrzanowski<\/a>\u2019s studio in Chicago, IL. <\/p>\n<p>Matilda Jane has been a long-time supporter of Changing the Face of Beauty, featuring kids of all abilities in a number of marketing projects over the years. The Matilda Jane marketing team and their vendor partners have found production to be smooth and rewarding, and the company\u2019s network of Trunk Keepers and passionate customers love the approach.<\/p>\n<p>This video includes an interview with Amy Smith, mother of a Changing the Face of Beauty model, and Jeff Blade, CEO of Matilda Jane Clothing. In the ten days after it posted to Facebook, the video received 70K views and over 900 shares! <\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0; max-width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/245025882\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>OLG has long-supported Changing the Face of Beauty, including our efforts with The Good Ones Clothing, and our agency received a star award by DSANI for our work with Lutheran Health Network. <\/p>\n<p>Likewise, many of our peer agencies, production companies and photographers in Fort Wayne have had similar experiences\u2014especially with world-class organizations like Turnstone and Benchmark Human Services calling Northeast Indiana home. These shoots are no more difficult to plan nor execute than any other, and they result in terrific and resonant imagery\u2014and are of great consequence. <\/p>\n<p>Join us all in making sure a more real, more beautiful version of humanity is portrayed in your next marketing project. <\/p>\n<p>\u2013 Matt Kelley<\/p>\n",
        "slug": "changing-the-face-of-beauty"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/12\/mjcdec_landing.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/12\/cozytowndial_masthead.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2017-12-10 10:00:00",
        "author_name": "OLG Newswire",
        "title": "A Very Merry Make Believe Pt. II",
        "postBody": "<div style=\"background: #ffffff; clear: both; padding: 10px 80px; margin: 20px -80px;\"><span style=\"font-size: large;\"><span style=\"font-size: large; color: #6fa7cc;\"><em>Welcome to Cozy Town, where the warm glow of an MJC girl&#8217;s giving spirit shimmers and shines like the brightest lights on the block.<\/em><\/span><\/span><\/div>\n<p>In November, <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/mjcnov\">Part One<\/a> of <em>A Very Merry Make Believe<\/em> was released to the world, and now Part Two is here to kick the cozy holiday vibes up a notch.<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/12\/cozytowndial_0003_1.jpg\" alt=\"\" \/><\/div>\n<p>&nbsp;<\/p>\n<p>OLG was responsible for the photoshoot production, lookbook writing and layout, video direction, script and editing, as well as the prop and set styling.<\/p>\n<p>We stripped down the background and focused on our whimsical props to bring the winter wonder to the MJC sets. Magical evergreens that looked like they were pulled from a Dr. Seuss book, large lollip(r)ops and presents wrapped in pretty MJC patterns were the perfect accessories to Matilda Jane&#8217;s newest and coziest pieces.<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/12\/cozytowndial_0002_2.jpg\" alt=\"\" \/><\/div>\n<p>&nbsp;<\/p>\n<p>Our little MJC gals were full of personality, and did an amazing job of bringing joy to the sets while showcasing the spirit of Matilda Jane.<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/12\/cozytowndial_0001_3.jpg\" alt=\"\" \/><\/div>\n<p>During this shoot, we worked with <a href=\"http:\/\/www.changingthefaceofbeauty.org\">Changing the Face of Beauty<\/a> to showcase their mission and partnership with Matilda Jane Clothing. Read more <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/changing-the-face-of-beauty\">here<\/a>.<\/p>\n<p>Check out the December lookbook on <a href=\"https:\/\/lookbook.matildajaneclothing.com\/i\/910729-december-2017-lookbook\">Matilda Jane&#8217;s site<\/a>, and view the collection video below.<\/p>\n<p><strong>Happy Holidays!<\/strong><br \/>\nTeam OLG<\/p>\n<p><em>Very special thanks to MJC, our on-set gal Lucia, and all of our collaborators on this project!<\/em><\/p>\n<p>&nbsp;<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 0px; padding-bottom: 50px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0; max-width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/241877410\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n",
        "slug": "cozy-town"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/11\/beckys_ladning.png",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/11\/beckys_masthead.png",
        "category_name": "Art & Strategy, Too",
        "postDate": "2017-11-13 10:00:00",
        "author_name": "OLG Newswire",
        "title": "Make Print Powerful",
        "postBody": "<p>Just out of college, I didn&#8217;t know what the hell I was doin&#8217;. I spent the first two years of my career at another agency up on Cook Road, learning the ropes. I didn&#8217;t even know what &#8220;accounts&#8221; were\u2014in general\u2014or that there was an entire department for &#8220;production.&#8221;<\/p>\n<p>But, I remember, even during my state of na\u00efvet\u00e9, hearing the name of a finishing shop being thrown around on a weekly basis by my production manager at the time&#8230; &#8220;Becky&#8217;s can do that.&#8221; &#8220;Becky&#8217;s would be perfect for this.&#8221; &#8220;You want to do <em>what<\/em> with this piece? Alright, OK, I&#8217;m sure Becky&#8217;s can figure it out&#8230;&#8221;<\/p>\n<p>To me, <em>Becky&#8217;s<\/em> was like the Wizard of Oz, or Charlie (re: <em>Charlie&#8217;s Angels<\/em>)&#8230; this name that I constantly heard but had never known or met the people behind. The only real interaction I had with Becky&#8217;s back then was when I was designing the company holiday card and wanted to get all <em>lavish<\/em> with some gold foil finishes&#8230; L-A-V-I-S-H.<\/p>\n<p>Fast forward three-ish years, I found myself getting to work alongside and interview the people behind Becky&#8217;s.<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 0px; padding-bottom: 50px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0; max-width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/206598312\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>Becky&#8217;s Die Cutting came to OLG for a self-promotional piece, a refreshed <a href=\"http:\/\/beckysdci.com\">website<\/a> and video they could use in their capabilities presentation to potential partners.<\/p>\n<p>We developed a printed booklet to showcase their services, from foil-stamping and die cutting, to embossing and lamination. Then we recorded the finishing process and created their video, including an interview with Becky and Chris Garrison.<\/p>\n<p>After sitting down with Becky and Chris for a few hours and hearing their story, it was easy to see why their name had become that of a living legend. Their passion is palpable and they&#8217;re so endearing I didn&#8217;t want to leave.<\/p>\n<p>It was a pleasure to listen to and convey their story. They certainly live up to their reputation and truly have the ability to <strong>make print powerful<\/strong>.<\/p>\n<p>Emma<\/p>\n",
        "slug": "beckys-2"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/OLG_PressRelease_DialLanding1.jpg",
        "category_name": "News & Word",
        "postDate": "2017-11-13 00:00:00",
        "author_name": "OLG Newswire",
        "title": "On the Tube",
        "postBody": "<p>Over the last couple months, OLG founder Matt Kelley was interviewed on two terrific programs.<\/p>\n<p>Most recently, Matt was interviewed in The B-Side by Emilie Henry and her great crew for an episode of the long-running <a href=\"https:\/\/wfwa.org\/localshows\/arts-in-focus\" target=\"_blank\"><em>arts IN focus<\/em><\/a> series. MK discusses the state of arts &amp; culture in Fort Wayne, and offers a few stories about One Lucky Guitar, The B-Side, Middle Waves and The Legendary Trainhoppers.<\/p>\n<p>His shirt is buttoned too high, and he\u2019s wearing eyeglasses after an ocular injury sustained a few days before at Middle Waves 2017, but\u2026it went pretty well. At least, Matt\u2019s mom sent him a really nice text after the show aired.<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 0px; padding-bottom: 50px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0; max-width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/240060316\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>And, this summer, MK was featured on <a href=\"https:\/\/medium.com\/tastemakers-fort-wayne\/s1-e4-matt-kelley-d6b92c77de45\" target=\"_blank\"><em>Tastemakers Fort Wayne<\/em><\/a>, a web series that began in the Spring. TFW host Jim Mahan and MK chat about Fort Wayne\u2019s momentum, Middle Waves, makin\u2019 music and more, and take a bike ride down to MW festival grounds.<\/p>\n<p>Again, Matt joined an illustrious group of folks who had been previously featured, and was flattered to have been invited. Big thanks to Jim for the vision of the series, and for his excellent crew (including OLG pal, Brad Bores) for all of the hard work to bring it together. Matt\u2019s shirt appears appropriately buttoned here, and there are no eyeglasses, but don\u2019t get him started talking about\u00a0bike helmets, etc.<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 0px; padding-bottom: 50px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0; max-width: 100%;\" src=\"https:\/\/www.youtube.com\/embed\/UbiU1H10Hlo\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n",
        "slug": "on-the-tube"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/11\/ma_landing_nov.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/11\/mighty_dial_mast.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2017-11-06 00:00:00",
        "author_name": "OLG Newswire",
        "title": "The Bravest Dreams",
        "postBody": "<div style=\"background: #ffffff; clear: both; padding: 10px 80px; margin: 20px -80px;\"><span style=\"font-size: large;\"><span style=\"font-size: large;\"><span style=\"font-size: large; color: #000000;\">In November 2012, Denise DeMarchis took 25 of her family, best friends and soon-to-be best friends on a trip to Kitale, Kenya, to cast the vision of building a girls&#8217; home at the Seeds Orphanage. Soon after, her husband David DeMarchis followed with a similar trip.<\/span><\/span><\/span>This November, they&#8217;re returning, to celebrate the fifth anniversary of that trip, and the legacy it has created.<\/p>\n<\/div>\n<p>\u2014<\/p>\n<p>Back in September, we worked with the <a href=\"https:\/\/www.mightyacornfoundation.org\">Mighty Acorn Foundation<\/a> to design and produce invitations to be delivered to the original crew of people that went on the 2012 Kitale trip.<\/p>\n<p>MAF wanted the invitations to double as a keepsake, so we wrote and printed a message\u2014inspired by Denise\u2014on wooden veneer sheets* that could be framed, tacked up on a bulletin board, or sticky-taped to a mirror.<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/11\/mighty5r.jpg\" alt=\"\" \/><\/div>\n<p>&nbsp;<\/p>\n<p>They turned out beautifully, and were certainly made with a lot of love.<\/p>\n<p>Best wishes and safest travels to the group of Mighty Acorns embarking on their journey this month!<\/p>\n<p>XOLG,<br \/>\nEmma<\/p>\n<p>\u2014<\/p>\n<p><em>*Big thanks to <a href=\"http:\/\/excellcg.com\">Excell Color Graphics<\/a> for working with us on the production. Who knew how wild and wonderful it would be to print digitally on real wood? <\/em><\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/11\/mighty_dial_2.jpg\" alt=\"\" \/><\/div>\n",
        "slug": "the-bravest-dreams"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/10\/mjc_landing.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/10\/MJC_Nov_masthead.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2017-11-01 10:00:00",
        "author_name": "OLG Newswire",
        "title": "A Very Merry Make Believe Pt. I",
        "postBody": "<div style=\"background: #ffffff; clear: both; padding: 10px 80px; margin: 20px -80px;\"><span style=\"font-size: large;\"><span style=\"font-size: large; color: #d12632;\"><em>It&#8217;s in the quiet moments, where <strong>magic<\/strong> can be heard&#8230;<\/em><\/span><\/span><\/div>\n<p>Working on a Matilda Jane Clothing release is a dream for us at OLG. And &#8220;A Very Merry Make Believe&#8221; was no different. Filled with holiday cheer, maximum cuteness, unpredictable patterns, custom cookies, glitter, hair bows and tiny deer props&#8230; this project was nothing short of magic.<\/p>\n<p>OLG was responsible for the photoshoot production, lookbook writing and layout, video direction, script and editing, as well as the prop and set styling. We&#8217;ve been living in a holiday wonderland since the beginning of September and we&#8217;re so excited to support <a href=\"https:\/\/www.matildajaneclothing.com\">Matilda Jane&#8217;s November release<\/a>, and showcase how it all came together!<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/10\/mjc_november_layout.jpg\" alt=\"\" \/><\/div>\n<p>MJC handed us a box of the coziest, prettiest-patterned fabric and let us run wild! So we made giant, fabric-wrapped presents, outfitted the kitchen table with runners and chair bows, and filled the sets with their unique MJC style.<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/10\/mjc_nov_poem_2.jpg\" alt=\"\" \/><\/div>\n<p>This release was all about showcasing that <em>extra special something<\/em> in the air this time of year brings. We strived to highlight the added joy and sparkle in an MJC girl&#8217;s eye when she&#8217;s with her best friends making popcorn garlands and writing letters to Santa, or wrapping presents and hanging the stockings with her mom\u2014while doing so in the perfect holiday pieces that MJC designs.<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/10\/mjc_nov_dial_unpredicatable.jpg\" alt=\"\" \/><\/div>\n<p>Check out the November lookbook on <a href=\"https:\/\/lookbook.matildajaneclothing.com\/i\/894892-november-2017-lookbook\">Matilda Jane&#8217;s site<\/a>, and view the collection videos below.<\/p>\n<p><strong>We can&#8217;t wait to share more in December, so keep a look out!<\/strong><\/p>\n<p>XOLG,<br \/>\nEmma<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 0px; padding-bottom: 50px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0; max-width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/236485776\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<table style=\"background: #00a4ea;\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td style=\"background: #00a4ea; vertical-align: middle;\">\n<div style=\"padding: 20px;\">\n<div style=\"color: #fff; letter-spacing: 1px; font-size: 30px;\">SNEAK PEEK VIDEOS<\/div>\n<p>&nbsp;<\/p>\n<div style=\"color: #fff;\">Leading up to the release of &#8220;A Very Merry Make Believe,&#8221; we created four sneak peek videos that Matilda Jane shared on their <a style=\"color: #fff; font-weight: bold;\" href=\"https:\/\/www.instagram.com\/matildajaneclothing\/\">Instagram<\/a> page to build excitement for the new collection.<\/div>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td><iframe style=\"float: none; border: none; margin: 0;\" src=\"\/\/player.vimeo.com\/video\/239471025\" width=\"400\" height=\"220\" frameborder=\"0\"><\/iframe><\/td>\n<td><iframe style=\"float: none; border: none; margin: 0;\" src=\"\/\/player.vimeo.com\/video\/239112384\" width=\"400\" height=\"220\" frameborder=\"0\"><\/iframe><\/td>\n<\/tr>\n<tr>\n<td><iframe style=\"float: none; border: none; margin: 0;\" src=\"https:\/\/player.vimeo.com\/video\/239111983\" width=\"400\" height=\"220\" frameborder=\"0\"><\/iframe><\/td>\n<td><iframe style=\"float: none; border: none; margin: 0;\" src=\"\/\/player.vimeo.com\/video\/239111430\" width=\"400\" height=\"220\" frameborder=\"0\"><\/iframe><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/10\/MJC_Dial_BTS_Nov.jpg\"><img class=\"alignleft size-full wp-image-2960\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/10\/MJC_Dial_BTS_Nov.jpg\" alt=\"MJC_Dial_BTS_Nov\" width=\"500\" height=\"556\" \/><\/a><\/p>\n<p>Very special thanks to MJC, our on-set gal Lucia, and all of our collaborators on this project!<\/p>\n<p>Photography: <a href=\"http:\/\/colleenchrzanowski.com\">Colleen Chrzanowski<\/a> + Crew<\/p>\n<p>Location: The beautiful Whitney, Nate and baby Oscar Blue Utesch&#8217;s home! (See more of Whit&#8217;s home stylings on <a href=\"https:\/\/www.instagram.com\/carpendaughter\/\">Instagram<\/a>.)<\/p>\n<p>XO&#8217;s to our friends Kelly + Fabiana and Tristian + Meg for the babliest baby models, Maria &amp; Mae. &lt;3<\/p>\n",
        "slug": "mjcnov"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/10\/btma_landing.jpg",
        "category_name": "Show & Event",
        "postDate": "2017-10-05 00:00:00",
        "author_name": "OLG Newswire",
        "title": "Hot Times",
        "postBody": "<p>Hot times at OLG! We&#8217;re working on some amazing projects that I can&#8217;t wait to show&#8230; but for now, here are some posters I&#8217;ve been whippin&#8217; up lately. \u2014 Emma<\/p>\n<p><img class=\"alignleft size-full wp-image-2057\" title=\"adams_2014\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/10\/MAnne_500.jpg\" alt=\"\" width=\"500\" height=\"677\" \/>Michaela Anne&#8217;s latest album, <em>Bright Lights and The Fame<\/em>, is as endearing as it is heartbreaking. Filled with songs that have these incredibly sad lyrics, but they sound like you should be dancin&#8217; to &#8217;em&#8230; sad\/happy songs, y&#8217;know? The best kind. That&#8217;s what this poster was inspired by\u2014pretty stuff\/bummer meaning.<\/p>\n<p>I can&#8217;t wait for Michaela to play at The B-Side this weekend, with Rosalind &amp; The Way opening up. Gonna be magical, and I hope you&#8217;re here for it. Listen to one of my faves from her: <a href=\"https:\/\/open.spotify.com\/track\/1gxB7wcHBVfqMar1nV3Ryw\">Easier Than Leaving<\/a>.<\/p>\n<p>Deets below!<\/p>\n<p>\u2014<\/p>\n<p><strong>Michaela Anne W\/S\/G Rosalind &amp; The Way<\/strong><br \/>\n<strong>The B-Side at One Lucky Guitar<\/strong><br \/>\n<strong>Saturday, October 7th, 2017<br \/>\n<\/strong><em>1301 Lafayette Street, Downtown Fort Wayne<br \/>\n<\/em><em>8 PM doors \u00a0| \u00a08:30 PM show \u00a0| \u00a0All Ages \u00a0| \u00a0BYO<\/em><\/p>\n<p>Advance tickets ($10)\u00a0<a href=\"https:\/\/www.eventbrite.com\/e\/michaela-anne-at-the-b-side-tickets-37780484446?aff=efbeventtix\" target=\"_blank\">available at eventbrite<\/a>.<\/p>\n<p>Invite your friends on\u00a0<a href=\"https:\/\/www.facebook.com\/events\/218350992031555\/\" target=\"_blank\">Facebook<\/a>.<\/p>\n<p style=\"clear: both; display: block; margin-top: 20px;\"><img class=\"alignleft size-full wp-image-2058\" title=\"marah-mountain\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/10\/BT_500.jpg\" alt=\"\" width=\"500\" height=\"677\" \/>Big Thief recently played at The Brass Rail, and there&#8217;s no time like the present to show a past poster! Apologies if you happened to miss it. Adrianne Lenker, the lead, is incredible and their live sets are amazing. Take a listen: <a href=\"https:\/\/open.spotify.com\/track\/1uP8UVMXcTJn28TbhfR2Wo\">Paul<\/a><\/p>\n",
        "slug": "hot-times"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/08\/212_ladning.png",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/08\/212_masthead.png",
        "category_name": "Art & Strategy, Too",
        "postDate": "2017-08-15 00:00:00",
        "author_name": "OLG Newswire",
        "title": "212 by Artlink",
        "postBody": "<div style=\"clear: both; text-align: center; padding-top: 0px; padding-bottom: 50px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0; max-width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/229708139\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/08\/212_images.png\"><img class=\"alignleft size-full wp-image-2945\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/08\/212_images.png\" alt=\"212_images\" width=\"500\" height=\"900\" \/><\/a><\/p>\n<p><em><strong>212 is a place for art and artists.<\/strong><br \/>\nIt&#8217;s a place for ideas: creative, insightful and daring ones. Ideas that make our world better, more beautiful, more interesting.<br \/>\nAnd it&#8217;s a place to connect and collaborate. To experiment, iterate, refine, and launch ideas and stories into the world. <em>Together.<\/em><\/em><br \/>\n<strong>Welcome to 212 by Artlink. This is <em>Art Made Possible<\/em>.<\/strong><\/p>\n<p>\u2014<\/p>\n<p>When Artlink presented us their idea for a new arts incubator they had been working on for over a year, we were excited to get crackin&#8217;.<\/p>\n<p>First, we assembled naming options, logos and a manifesto. Eventually landing on <em><strong>212 by Artlink<\/strong><\/em>. &#8220;212&#8221; being the boiling point for water\u2014in Fahrenheit! (<em>Resident Aussie\/OLGer, Jono Barker, is still Team Celsius<\/em>)<\/p>\n<p>But what better reference to name a place that truly offers the final push for an artist to bring their idea past the tipping point? So we created a video that would exemplify a range of different projects artists could create at <em>212<\/em>, and showcase the connectivity they would have to advisors from all across the globe.<\/p>\n<p>The vision for the video was colorful, clean and connected to match 212&#8217;s mission of creative excellence, organizational leadership and collaboration.<\/p>\n<p>Check out our introductory video to <strong><em>212 by Artlink<\/em><\/strong> and learn more at <a href=\"https:\/\/www.artlink212.com\">Artlink212.com<\/a>.<\/p>\n<p>We can&#8217;t wait to see what comes out of it!<\/p>\n<p><em>Actually, Olivia and I might already have a children&#8217;s book idea or two&#8230; <\/em><\/p>\n<p>Thanks for readin&#8217;,<br \/>\nEmma<\/p>\n",
        "slug": "212-by-artlink"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/07\/L13_Dial_Home_480.jpg",
        "category_name": "Features & Headlines",
        "postDate": "2017-08-10 00:00:00",
        "author_name": "Matt Kelley",
        "title": "Lucky 13: The Videos",
        "postBody": "<p>September marks <i>13 at 13<\/i>\u2014OLG\u2019s thirteenth anniversary at 1301 Lafayette Street, here on the southeast side of downtown. We call it Bricktown. And we\u2019re happy to also call it home. All the deets on what we\u2019re doing for Lucky 13, <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/lucky-13\">here<\/a>.<\/p>\n<p>One thing we did to celebrate was to break one of Bob Dylan\u2019s cardinal rules (\u201cDon\u2019t look back!\u201d)\u2014and looked back. This summer, we sat down with a handful of clients and collaborators to talk about some of the campaigns we\u2019ve been fortunate enough to work on together over the years.<\/p>\n<p>It\u2019s with deep gratitude that we thank Ron Dick, Courtney Heiser, Alec Johnson, Susan Mendenhall and Tim Pape for their insight, generosity\u00a0and trust, and Denise DeMarchis and Eef Barzelay for allowing us to roll camera and capture some of their mercurial magic previously.<\/p>\n<p>Enough\u2014here we go:<\/p>\n<p style=\"text-align: center;\">\u2014<\/p>\n<p style=\"text-align: center;\">Simply and proudly, we\u2019re \u201ca boutique creative agency\u201d\u2014call us for an ad campaign, a rebrand, or a two-day destination music festival. Wherever your brand comes to life.<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0; max-width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/228407195\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\u2014<\/p>\n<p style=\"text-align: center;\">Our mission is simple: \u201cWe communicate brand soul.\u201d And we discover it in our Soul Sessions branding workshops. These sessions are challenging, but laden with results and insight.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0; max-width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/227755638\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\u2014<\/p>\n<p style=\"text-align: center;\">Brand soul is about MUCH more than a logo. It\u2019s in the air, in the ether, in the interstitial space. We keep it consistent, and inspired.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0; max-width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/229048780\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\u2014<\/p>\n<p style=\"text-align: center;\">Every day, every engagement, every campaign\u2014we work with our clients to solve problems they\u2019re facing, and make the most of their every opportunity.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0; max-width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/229193102?title=0&amp;byline=0&amp;portrait=0\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\u2014<\/p>\n<p style=\"text-align: center;\">All of the above is a <i>lot<\/i> of our story, but not <i>all<\/i> of it. We\u2019ve got paddles in our hands, ready to bring this community\u2019s story to life. From The B-Side to Middle Waves, we\u2019re rowin\u2019.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0; max-width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/228433186\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\">\n<p style=\"text-align: center;\">\u2014<\/p>\n<p style=\"text-align: left;\">We\u2019ve looked back, and now it\u2019s time to get movin\u2019 forward again. So what do you think; wanna do great things?<\/p>\n<p style=\"text-align: left;\">Email Matt at <a href=\"mailto:matt@oneluckyguitar.com\">matt@oneluckyguitar.com<\/a>, and let\u2019s do great things together.<\/p>\n<p style=\"text-align: left;\">Thank you.<\/p>\n<\/div>\n",
        "slug": "lucky-13-clients-speak"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/06\/Carroll_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/06\/Carroll_Header_960.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2017-08-02 08:00:00",
        "author_name": "OLG Newswire",
        "title": "Logo for an Era",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/08\/Carroll_400_2.jpg\"><img class=\"aligncenter size-full wp-image-2932\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/08\/Carroll_400_2.jpg\" alt=\"Carroll_400_2\" width=\"400\" height=\"367\" \/><\/a>Recently, Carroll High School reached out to us for help to give their 50th Anniversary Era some visual punch. Why \u201cEra\u201d? Well, starting this year, they\u2019ll be celebrating three consecutive anniversaries of different events: the last year of Arcola and Huntertown High Schools, the first year of Carroll High School, and the first year at\u00a0Carroll High\u2019s current location.<\/p>\n<p>To encompass this\u00a0celebratory timeframe,\u00a0OLG created a logo\u00a0that hints at their current logo\u2019s lightning bolt feature. They are, after all, the Carroll Chargers!<\/p>\n<p>Over the next three years, this mark will\u00a0be used in publications, media, signage, celebrations, social media and apparel. The logo itself was made to be flexible, allowing differing subheads\u00a0to correspond to the particular\u00a0organization or club making use of the mark.<\/p>\n<p>We look forward to meeting with art and design students this upcoming school year to talk about the process and vision for the design.<\/p>\n<p>Congratulations, Carroll, on your impressive legacy!<\/p>\n",
        "slug": "logo-for-an-era"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/07\/B-side_graphic_BESTAlbum_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2017-07-28 00:00:00",
        "author_name": "Matt Kelley",
        "title": "Announcing: Best Album Ever, Tonight",
        "postBody": "<p><i><img class=\" size-full wp-image-2921 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/07\/L13_500_2.jpg\" alt=\"L13_500_2\" width=\"500\" height=\"750\" \/>Best Album Ever, Tonight<\/i> is a new monthly series\u2014part of our celebration of 13 years at\u00a01301 Lafayette\u2014at The B-Side. Once a month, we\u2019re going to host a listening party, for the best album ever.<\/p>\n<p>Of course, the <em>best<\/em> best-ever lists never stop\u00a0evolving, and so will this series. We\u2019ve got a few ideas on what to play, but we\u2019ll look for yours too, and surely <i>MOJO<\/i> and <i>Rolling Stone<\/i> and <i>Pitchfork<\/i> can\u2019t go six months without publishing a new best albums of all-time list, right? We\u2019ll check those out, too.<\/p>\n<p>We\u2019ll probably at least try to tie the albums to a particular anniversary, or attach some other handle to it.<\/p>\n<p>The format is easy. We\u2019ll gather. Maybe somebody will say something, and somebody else will chime in, too. We\u2019ll dim the lights and play the record, in its entirety, reasonably loud. (We\u2019ll play it on vinyl, whenever possible.) After, we\u2019ll exhale, hang out, have a laugh, talk about the record and the artist and life, then get on with the rest of our evenings. By that time it\u2019ll be 10PM or so, and after all there will be gigs starting somewhere.<\/p>\n<p>There\u2019s no cover. It\u2019s BYO. We\u2019ll pass a jar and if you wanna throw in some money, we\u2019ll send it all to Slim Dunlap\u2019s caregivers and the <i>Songs for Slim<\/i> fund.<\/p>\n<p>Got an idea? <i>Tusk<\/i>? <i>The Great Twenty-Eight? The Miseducation of Lauryn Hill<\/i>? <i>OK Computer<\/i>, or maybe <i>Kid A<\/i>? <i>A Nod\u2019s As Good As a Wink (to a Blind Horse)<\/i>? <i>Achtung Baby<\/i>? That first Strokes album?<\/p>\n<p>Oh, we\u2019re in. Leave a comment, or email us your ideas at hello@oneluckyguitar.com.<\/p>\n<p>The series launches on Saturday, September 30th, 2017. Doors at 8:30PM, music at 9PM.<\/p>\n",
        "slug": "announcing-best-album-ever-tonight"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/07\/L13_Dial_Home_480.jpg",
        "category_name": "News & Word",
        "postDate": "2017-07-27 00:00:00",
        "author_name": "OLG Newswire",
        "title": "Announcing: Lucky 13",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/07\/L13_Header.jpg\"><img class=\"aligncenter size-full wp-image-2928\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/07\/L13_Header.jpg\" alt=\"L13_Header\" width=\"960\" height=\"359\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>13 was my grandpa\u2019s favorite number, and never meant anything but <em>good<\/em> to me.<\/p>\n<p>This September will mark <i>13 at 13<\/i>\u2014OLG\u2019s thirteenth anniversary at 1301 Lafayette Street, here on the southeast side of downtown. We call it Bricktown. And we\u2019re happy to also call it home.<\/p>\n<p>Here, every morning and some weekends too, the OLG team arrives with a bounce in its step, sleeves rolled up, coffee brewing, ready to get sweaty as we hungrily do the hard work of communicating brand soul for our clients. We express it, defend it, share it and answer to it\u2014it\u2019s our raison d\u2019\u00eatre, y\u2019know?<\/p>\n<p>Over these 13 years, we OLG\u2019ers present and past have, as I recall, had the time of our lives. I can\u2019t stop and think about it or I get all misty\u2014and so forward we move, with velocity that will make your eyes water. (I swear, it&#8217;s the velocity\u2026)<\/p>\n<p>To mark this occasion, we\u2019re gonna do a few special things (or maybe better stated, a few <i>more <\/i>special things).<\/p>\n<p>First off, we\u2019re going to break one of Bob Dylan\u2019s cardinal rules (<i>DONT LOOK BACK<\/i>), by, indeed, sitting down with a handful of clients and collaborators to talk about some of the campaigns we\u2019ve been fortunate enough to work on together. We\u2019ll enjoy this series of videos, take a deep breath and hydrate, and then get back to helping write even more stories. Here&#8217;s a teaser:<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0; max-width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/227322855\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>Secondly, we\u2019re going to introduce a couple of new events at The B-Side. First up is a new event series called <i><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/announcing-best-album-ever-tonight\" target=\"_blank\">BEST ALBUM EVER, TONIGHT<\/a><\/i>. This monthly event will debut on Saturday, September 30th, 2017. What it is, is we\u2019re gonna have a good ol\u2019 fashioned listening party. Join us, bring some friends, maybe a few beverages, and we\u2019ll dim the lights and play one of the best albums ever\u2014by our estimation, your estimation, some British magazine\u2019s estimation, whatever\u2014in its entirety. Then we\u2019ll all sit around and argue about how great the record actually is. Oh, and\u00a0we\u2019re also gonna do a \u201cconcert in the blind,\u201d which we learned from David Wax Museum. Should be mesmerizing.<\/p>\n<p>Third, we\u2019re going to have a party. It will be loud. It will be awesome. It will will have mistletoes and be on December 16, 2017. We can\u2019t tell you anything else, until after <a href=\"http:\/\/www.middlewaves.com\" target=\"_blank\">Middle Waves<\/a>.<\/p>\n<p>And, more. Lots more.<\/p>\n<p>Thanks for hanging out, thanks for being our friends and our neighbors and our collaborators, and thank you for trusting us, and most importantly for inspiring us.<\/p>\n<p>XOXOXOLG,<\/p>\n<p>Matt Kelley<br \/>\nJake Sauer<br \/>\nMichelle Love<br \/>\nJonathan Barker<br \/>\nOlivia Fabian<br \/>\nEmma DePrez<br \/>\nShane Starr<br \/>\nBeth McAvoy<br \/>\nMatt Thomas<\/p>\n",
        "slug": "lucky-13"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/04\/Landing_Landing.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/07\/TheLanding_Dial_Mast_290r.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2017-07-24 00:00:00",
        "author_name": "OLG Newswire",
        "title": "The Landing Unveiled",
        "postBody": "<p><em><strong>Downtown Fort Wayne is booming\u2026 but first, there was The Landing.<\/strong><\/em><\/p>\n<p>At One Lucky Guitar, we\u2019re able to look out our windows at 1301 Lafayette Street and take in all the momentum swirling around us in the heart of Fort Wayne.<\/p>\n<p>Every week\u00a0it seems like a new restaurant is popping up down the street, a business is opening their doors, or another exciting event is being unveiled\u2014whether it be a comedy show, a block party or a destination music and arts festival\u2026<\/p>\n<p>This city is <em>electric<\/em>.<\/p>\n<p>And we owe much of today\u2019s cultural energy to the rich history that The Landing started cultivating nearly 185 years ago.<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0; max-width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/188894141?title=0&amp;byline=0&amp;portrait=0\" width=\"900\" height=\"463\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/04\/Landing_500_1.jpg\"><img class=\"aligncenter size-full wp-image-2842\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/04\/Landing_500_1.jpg\" alt=\"Landing_500_1\" width=\"500\" height=\"1000\" \/><\/a><br \/>\nBack in October 2016, a handful of OLG\u2019ers took a trip to Cincinnati with Greater Fort Wayne, Inc. to tour their Over-the-Rhine neighborhood with Cincy developers, <a href=\"http:\/\/www.modelgroup.net\">The Model Group<\/a>. <em>(Shoutout to Kirk Moriarty of GFW for organizing the trip and for loving Bruce with his whole, big and beautiful heart.)<\/em><\/p>\n<p>We walked around, saw many of the amazing murals, explored the shops and witnessed a once-dilapidated row of storefronts people used to sprint by instead of saunter pass, now <strong>booming<\/strong> with energy and optimism around every renovated corner.<\/p>\n<p>Our group from Fort Wayne felt pretty kindred to that place, Over-the-Rhine. I\u2019m not saying Fort Wayne\u2019s Landing is dilapidated\u2026 <em>hell, every now and then a group of my high school pals and I will walk through C-Street and\u00a0dance around like we\u2019ve just freshly turned 21 and have a real time.<\/em> But, I think we all know there\u2019s so much more promise hovering above Columbia Street that can fill some of those empty buildings, utilize the entire street, and reel everyone in.<\/p>\n<p>And that\u2019s just what The City of Fort Wayne, Greater Fort Wayne Inc., the Downtown Development Trust and The Model Group are doing\u2014along with the help of countless others.<\/p>\n<p>OLG was engaged to provide a brand look, campaign theme\u00a0and kickoff video that captured the future of The Landing, while using footage of what\u2019s currently there now, to help inspire everyone to <strong>see<\/strong> the vision. And <em>feel<\/em> the momentum that we get to witness every day just by looking out our windows.<\/p>\n<p>\u201cThe Landing Unveiled\u201d premiered at a community-wide event held at the Arts United Center, and you could feel the excitement* in the room as The Model Group presented their initial renderings and announced some of the businesses that would be calling The Landing home.<\/p>\n<p>\u2014<\/p>\n<p>Witnessing all of this improvement in our city and working with some of the greatest leaders in Fort Wayne is truly inspiring and it has pushed us to do our best work for all involved.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>See you on The Landing, y\u2019all!<\/strong><br \/>\nEmma<\/p>\n<p>&nbsp;<\/p>\n<p>* We took a tour of the Arts United Center a few months ago when OLG started getting more in-depth planning our work for the Arts Campus, and excitement from The Landing presentation carried through, even then. Susan Mendenhall, President of Arts United, was leading us through one of the practice spaces and was showing off a huge, brilliant window designed by Louis Kahn, that looked down the street in the direction of The Landing\u2026<\/p>\n<p><em>SM: \u201cAnd just imagine\u2014once the Arts Campus is done\u2014people can take in a performance at ArtsLab, walk across to the Fort Wayne Museum of Art and down to Freimann Square, across the street and then onto The Landing to enjoy a Bravas dog\u2026\u201d<\/em><\/p>\n<p>Hook, line and sinker, Susan!<em>\u00a0<strong>I\u2019m there.<\/strong><\/em><\/p>\n<p>Read more about the unveiling,\u00a0<a href=\"http:\/\/wane.com\/2016\/10\/27\/new-renderings-unveiled-for-the-landing-redevelopment\/\">here<\/a>.<\/p>\n",
        "slug": "the-landing-unveiled-2"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/06\/LIB_LTH-480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/06\/LIB_LTH-960.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2017-06-15 00:00:00",
        "author_name": "Matt Kelley",
        "title": "Rays of Light Shine",
        "postBody": "<p>A couple years ago, some old friends and I got back together and started doing this thing we used to do, again. \u201cThis thing\u201d being writing songs and performing as The Legendary Trainhoppers.<\/p>\n<p>We were originally active from 2005\u20132007, a particularly rambunctious era in OLG\u2019s history. We still feel quite \u2018bunctious, and so it\u2019s been a joy on many, many levels to have this band back, and ready to soundtrack every little thing around the next corner.<\/p>\n<p>As we hunkered down to make a new album\u2014our third\u2014I found myself in conversation with friend and filmmaker <a href=\"https:\/\/www.bradboresfilms.com\">Brad Bores<\/a>. Brad and I share a love of mountain bikes, and music. We got to talking about how <i>story<\/i> is intrinsic in the music we most love, and the work that we do that is most important to us. Brad started to feel that maybe the narrative of our band was a narrative he might like to preserve, and share.<\/p>\n<p>We sent him the essay below via voicemail, and around nine months later, the film RAYS OF LIGHT SHINE was born. Brad joined us as we wrote, rehearsed, performed and recorded, and made the film from the ground up; we saw it for the first time the day before it was premiered in front of a few hundred people.<\/p>\n<p>We\u2019re endlessly grateful to Brad for his vision and commitment, and to our collaborator Jason Davis at Off the Cuff Sound for getting these irascible songs on tape.<\/p>\n<p>The album\u2014LET IT BREATHE\u2014is available now on all streaming services, and at <a href=\"http:\/\/www.legendarytrainhoppers.com\/new-products\/\">TheTrainhoppers.com<\/a>.<\/p>\n<p>\u2013 Matt Kelley<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0; max-width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/221559249\" width=\"900\" height=\"463\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><b>The Ballad of The Legendary Trainhoppers<\/b><\/p>\n<p>I suppose as time has gone by, there\u2019s something a bit blustery about having the word \u201clegendary\u201d in the name of our band.<\/p>\n<p>But, it\u2019s not like it wasn\u2019t true.<\/p>\n<p>We were a band with a story, from day one. It was built into the very idea of the group; we saw this photo of great-grand-dad\u2019s band, from 1905, and it was a hundred years later and we thought, \u201cHey, wonder what those guys would sound like today?&#8221; And we decided we\u2019d try to find out.<\/p>\n<p>We could\u2019a been called rounders, we could\u2019ve been five-and-dimers, but there was just something about the way those guys wore their hats in that photo that made it look like they came in on a hopped train.<\/p>\n<p>And off we went.<\/p>\n<p>We went after it for a couple of years, with abandon. Then we stopped. Life, you know? Took eight years before we tried again, and things are different, for all of us. We didn\u2019t all make it back, one way or another, but Chris, Dan, Phil and I are here, and our lifelong friend Casey is with us, and our new lifer Connor is with us, too.<\/p>\n<p>The funny thing about getting older is you kinda get younger at the same time, and I think as we all timidly stepped back in to making music\u00a0<i>together<\/i>, the thing that has been most refreshing, most exciting, is that it feels more free, less guarded, less precious. More open-minded; we\u2019re all more open-minded, which has led to\u00a0<i>our\u00a0<\/i>songs, all of \u2018em. Not his and his and his and his.<\/p>\n<p>Maybe that\u2019s what happens when you\u2019re doing something you never thought you\u2019d get lucky enough to do again\u2014to make up songs and play shows with your friends.<\/p>\n<p>We\u2019re more than OK with the rough edges. The songs come fast, loose. The morning after every rehearsal, I play the latest version for my kids on the way to school, and they ask why the song changed, why there\u2019s a new part, why it\u2019s faster or slower, why it\u2019s funny now and it wasn\u2019t before, why somebody different is singing that one part, and when I can\u2019t really answer, it\u2019s not just a lesson to them, but a lesson to all of us\u2014let\u2019s embrace impermanence.<\/p>\n<p>Let\u2019s say yes to, \u201cWhat if we\u2026?\u201d<\/p>\n<p>Let\u2019s fight complacency like disease.<\/p>\n<p>May we never be set in our ways again.<\/p>\n<p>All that said, it can\u2019t go on forever, and it won\u2019t. Last year, we wrote and recorded our second record\u2014coaxing it out into the light, reeling it in to the boat\u2014and released it ten years after the first, give or take a week.<\/p>\n<p>And now, the third album.<\/p>\n<p>This one, man, it\u2019s really something.<\/p>\n<p>It\u2019s a train.<\/p>\n<p>Way out there in the distance, you can hear its rhythm, steady, strong, insistent, and you can see its light, every now and again, between the trees, across the river, around the mountain.<\/p>\n<p>There\u2019s snow and there\u2019s rain and there\u2019s mud and there\u2019s thunder between us and it.<\/p>\n<p>It feels out of reach, but every time we get together, we rub our eyes and the thing is just a little closer, and it\u2019s\u00a0<i>barrelin<\/i>&#8216;.<\/p>\n<p>When I listen to the recordings of these songs, they sound like they were recorded in a train car, in the cold; they sound like the kind of thing that in about a hundred years, someone\u2019s gonna think, \u201cWonder what those guys would sound like today?&#8221;<\/p>\n<p>That\u2019s cool with us. We\u2019re a band. This is our story.<\/p>\n",
        "slug": "rays-of-light-shine"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/05\/IM_home_Landing.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2017-05-19 00:00:00",
        "author_name": "OLG Newswire",
        "title": "Home Energy Remedies",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/05\/IM_Home_Logo_1_500.jpg\"><img class=\"aligncenter size-full wp-image-2883\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/05\/IM_Home_Logo_1_500.jpg\" alt=\"I&amp;M_Home_Logo_1_500\" width=\"500\" height=\"1001\" \/><\/a>Technology in the home is rapidly evolving and utility companies are taking notice. Recently, Indiana Michigan Power has taken advantage of this conectivity by developing a new program to help homeowners better manage\u00a0energy use and in the end save a little money.<\/p>\n<p>One Lucky Guitar helped give a visual identity to <a href=\"http:\/\/www.electricideas.com\/home\/imhome\/\" target=\"_blank\">IM Home<\/a>\u2014a\u00a0smartphone\u00a0app, that when paired with a newly-installed wi-fi-enabled ecobee thermostat\u2014allows mutual involvement aimed at cutting energy use when it&#8217;s less-needed. This initiative\u00a0falls under the already-established Electric Ideas, which is home to other energy-saving ideas.<\/p>\n<p>We created a logo that worked well as an app icon and on\u00a0Facebook marketing\u00a0and promotional flyers. If you are an I&amp;M customer, to download the app or learn more, visit the <a href=\"http:\/\/www.electricideas.com\/home\/imhome\/\" target=\"_blank\">website<\/a>.<\/p>\n",
        "slug": "home-energy-remedies"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/01\/AU_Newsletter_Landing.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2017-01-13 00:00:00",
        "author_name": "OLG Newswire",
        "title": "A Reason to Give",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/01\/Dial_AU_Newsletter_2.jpg\"><img class=\"aligncenter size-full wp-image-2814\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2017\/01\/Dial_AU_Newsletter_2.jpg\" alt=\"Dial_AU_Newsletter_2\" width=\"500\" height=\"627\" \/><\/a>2017 is already an exciting year for projects with Arts United. Recently, we launched newly redesigned touchpoints for the organization&#8217;s\u00a0annual fund drive, and ongoing communications with the public.<\/p>\n<p>This year, the\u00a0non-profit\u2014which exists to server over 70 local arts organizations in Northeast Indiana\u2014is complementing its new fundraising materials with\u00a0a seasonal newsletter which gives updates on the groups it supports, the Arts Campus, local events,\u00a0annual report information and more. OLG\u00a0developed the first, unique folded piece, released this winter, with full design materials provided to AU to help them continue to use this format for seasons to come.<\/p>\n<p>In addition, we\u00a0worked with Arts United to create a video\u00a0that shares the\u00a0ongoing story of arts in our community, and AU&#8217;s role in helping make this an ever-more-vibrant scene. The video was\u00a0built\u00a0with a\u00a0combination of new video and interviews along with footage provided by many talented organizations and shooters in\u00a0our community.<\/p>\n<p>As always, keep up-to-date with local arts events with Arts United\u2019s <a href=\"http:\/\/artsunited.org\/category\/forecast\/\">Arts &amp; Culture Forecast<\/a>.<\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/199073687\" width=\"951\" height=\"535\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "a-reason-to-give"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/12\/mw_bside_hitlist_ladning.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/12\/bside_mast.jpg",
        "category_name": "Love & Like",
        "postDate": "2016-12-21 00:00:00",
        "author_name": "OLG Newswire",
        "title": "The B-Side: 2016 Hit List",
        "postBody": "<p><iframe src=\"https:\/\/embed.spotify.com\/?uri=spotify%3Auser%3Amccarronemma%3Aplaylist%3A5tRSK6Fk9m78PNpmo9kT4O\" width=\"300\" height=\"380\" frameborder=\"0\"><\/iframe><br \/>\nHear what&#8217;s been soundtracking Team OLG&#8217;s work days\u2014and nights\u2014 for the past year!<\/p>\n<p>From Hiss Golden Messenger to Angel Olsen and Mean Jeans, we&#8217;ve curated over four hours of certified, auditory gold.<\/p>\n<p><em>(I mean&#8230; in our opinion, at least.)<\/em><\/p>\n<p><strong>Just hit &#8220;<a href=\"https:\/\/open.spotify.com\/user\/mccarronemma\/playlist\/5tRSK6Fk9m78PNpmo9kT4O\">shuffle<\/a>&#8220;. <\/strong><\/p>\n",
        "slug": "the-b-side-2016-hit-list"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/10\/MW_Dial_Landing.png",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/11\/MW_Masthead2.png",
        "category_name": "Extra & Curricular",
        "postDate": "2016-11-21 00:00:00",
        "author_name": "OLG Newswire",
        "title": "LYBL, FW.",
        "postBody": "<p>We speak in a lot of initialisms at OLG. O-L-G being the main one. But we call each other by nickname, &#8220;MT, OF, ML, JB&#8230;&#8221; so on and so forth&#8230;<\/p>\n<p>In 2016, I took a particular liking to &#8220;L-Y-B-L,&#8221; or <em>Live Your Best Life<\/em>, if you will.<\/p>\n<p>And that&#8217;s what we did at OLG HQ. We lived our <em>best damn lives<\/em>, with the inaugural <a href=\"http:\/\/middlewaves.com\">Middle Waves Music Festival<\/a> being the driving force.<\/p>\n<p>You can read MK&#8217;s take on how Middle Waves came about and all the incredible people who came onboard to help put on such an amazing event, <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/middlewaveswithme\">here<\/a>. <em>(I&#8217;m gonna blow his cover wide-open, though. He writes one part about not touching people, or not liking to touch people, but I can assure you that by the end of MW weekend, I witnessed him kiss a bald stranger on the head at 2AM, outside the Brass Rail. And I don&#8217;t know a better way to convey the emotion behind this event other than that mental picture for you all.)<\/em><\/p>\n<p>Anyway, all of us at One Lucky Guitar lived and breathed Middle Waves for the past year plus. At the <a href=\"https:\/\/www.facebook.com\/events\/1192919500758911\/\">MW Pre-Party &amp; Poster Show<\/a>, I had a couple people come up to me and ask, &#8220;Are you so glad it&#8217;s over? Are you excited to get back to your normal life? What are you going to do with all your spare time?&#8221; And the answer to those questions is, &#8220;It&#8217;s not over. This is my normal life. And I don&#8217;t know the difference between spared time and unspared time.&#8221;<\/p>\n<p>The truth is, the crew at OLG is always collaborating, working on or trying to come up with something bigger, or bolder\u2014whether it&#8217;s a little kid&#8217;s clothing <a href=\"http:\/\/thegoodones.com\">brand<\/a>, a live-screenprinting event for one of our favorite clients, an intimate <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/bside\/\">music venue<\/a> in our offices, or a first-time, destination music festival. And that&#8217;s what keeps us moving. The phrase &#8220;nine-to-five&#8221; means little to me, other than something I know I wouldn&#8217;t want to do anywhere\u2014or with anyone\u2014else.<\/p>\n<p>So, here we are. Middle Waves came and went <em>(but is still going, really) <\/em>and was a resounding success! Our goal in the beginning was to be able to wake up the morning after the Flaming Lips blew the entirety of Fort Wayne away, feeling like our community had grown a little bit closer, or a little more proud of this place we call &#8220;home.&#8221; And <em>we did<\/em>.<\/p>\n<p>Forget the sleepless nights, the logistical setbacks and that 1Million Cups presentation Olivia and I totally got obliterated in while we were trying to spread the good word of Middle Waves to some <em>serious<\/em> nonbelievers\u2014Middle Waves was the best part of 2016, and I wouldn&#8217;t want to get back to &#8220;my normal life&#8221; for nothin&#8217;!<\/p>\n<p>LYBL, Fort Wayne.<br \/>\nEmma DePrez<\/p>\n<p>\u2014<\/p>\n<p><strong>Some of the work OLGers had a hand in, in preparation and execution of Middle Waves, includes: <\/strong><\/p>\n<p>\u2022 Naming &amp; Brand Development<br \/>\n\u2022 Fundraising<br \/>\n\u2022 Overall Marketing<br \/>\n\u2022 Web Development, with the help of our great friend, Tommy Cutter.<br \/>\n\u2022 Event Design &amp; Planning<br \/>\n\u2022 Photography &amp; Videography<br \/>\n\u2022 Logistics<br \/>\n\u2022 Social Media Management<br \/>\n\u2022 Art Installations<br \/>\n\u2022 Talent Booking<br \/>\n\u2022 Volunteer Coordination<br \/>\n\u2022 On-site Signage, Wayfinding and Stage Banners<br \/>\n\u2022 Booth Life, or &#8220;sweaty work&#8221; as MW Marketing Chair\/OLGer\/my platonic lifemate, Olivia Fabian, affectionately refers to it as.<br \/>\n\u2022 <a href=\"http:\/\/www.journalgazette.net\/opinion\/columns\/Catching-the-Middle-Waves-15395357\">Media<\/a><\/p>\n<p>\u2014<\/p>\n<p>Check out some of our Middle Waves work below, and get ready for 2017! <strong>-XOLG<\/strong><\/p>\n<div style=\"margin: 20px -80px 0px -80px;\" align=\"center\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 75%; height: auto; float: none;\" title=\"tgo2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/11\/middlewaves_dial_images.gif\" alt=\"\" width=\"1783\" height=\"1178\" \/><\/div>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0; max-width: 100%;\" src=\"https:\/\/player.vimeo.com\/video\/168053316\" width=\"720\" height=\"370\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><center>Voiceover provided by Ike Reilly. *swoon*<\/center><\/p>\n<div style=\"margin: 20px -80px 0px -80px;\" align=\"center\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 75%; height: auto; float: none;\" title=\"tgo2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/05\/middlewaves_dial_images_1.png\" alt=\"\" width=\"1783\" height=\"1178\" \/><\/div>\n<div style=\"margin: 20px -80px 0px -80px;\" align=\"center\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 75%; height: auto; float: none;\" title=\"tgo2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/05\/middlewaves_dial_images_3.png\" alt=\"\" width=\"1783\" height=\"1178\" \/><\/div>\n<p><center>Middle Waves announcement event held at the Brass Rail<\/center><\/p>\n<div style=\"margin: 20px -80px 0px -80px;\" align=\"center\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 75%; height: auto; float: none;\" title=\"tgo2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/11\/MW_Guider.png\" alt=\"\" width=\"1783\" height=\"1178\" \/><\/div>\n<p><center>16-page Middle Waves Music Festival Official Guide printed and distributed by our friends at <a href=\"http:\/\/whatzup.com\">whatzup<\/a><\/center><\/p>\n<div style=\"margin: 20px -80px 0px -80px;\" align=\"center\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 75%; height: auto; float: none;\" title=\"tgo2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/11\/MW_PosterShow.png\" alt=\"\" width=\"1783\" height=\"1178\" \/><\/div>\n<p><center>Middle Waves Pre-Party and Poster Show curated by OLG and Nate Utesch, featuring designers from all over the nation\u2014including: <a href=\"http:\/\/draplin.com\">Aaron Draplin<\/a>, <a href=\"http:\/\/www.youngjerks.com\">Young Jerks<\/a>, <a href=\"http:\/\/hoodzpahdesign.com\">Hoodzpah Design<\/a>, <a href=\"http:\/\/shawna-x.com\">Shawna X<\/a>, <a href=\"http:\/\/www.erikmarinovich.com\">Erik Marinovich<\/a>, and more. Big thanks to <a href=\"http:\/\/punchfilms.com\">Punch Films<\/a> and <a href=\"http:\/\/jenniferfordart.net\">Jennifer Ford<\/a> for providing the space and furniture for the event.<\/center><\/p>\n<div style=\"margin: 20px -80px 0px -80px;\" align=\"center\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 75%; height: auto; float: none;\" title=\"tgo2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/11\/BadgesEtc.png\" alt=\"\" width=\"1783\" height=\"1178\" \/><\/div>\n<p><center>That time BULLY instagrammed a picture with one of the Staff Badges we designed and my whole world busted apart&#8230;<\/center>&nbsp;<\/p>\n<p><center>The Fabian Family created and displayed art installations throughout the park, including the spray-painted instruments on the fence of <em>The Village.<\/em><\/center><\/p>\n<div style=\"margin: 20px -80px 0px -80px;\" align=\"center\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 75%; height: auto; float: none;\" title=\"tgo2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/11\/StageMockups.png\" alt=\"\" width=\"1783\" height=\"1178\" \/><\/div>\n<p><center>Stage Banners printed with the help of our clients and friends, <a href=\"http:\/\/indianasignworks.com\">Indiana Signworks<\/a>.<\/center><\/p>\n<div style=\"margin: 20px -80px 0px -80px;\" align=\"center\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 75%; height: auto; float: none;\" title=\"tgo2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/11\/poster.png\" alt=\"\" width=\"1783\" height=\"1178\" \/><\/div>\n<p><center>MW Poster and Wayne Coyne, of the Flaming Lips<\/center><\/p>\n<div style=\"margin: 20px -80px 0px -80px;\" align=\"center\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 75%; height: auto; float: none;\" title=\"tgo2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/11\/feedback.png\" alt=\"\" width=\"1783\" height=\"1178\" \/><\/div>\n<p><center>Middle Waves favorite ODDISEE, and Community Feedback<\/center><\/p>\n<div style=\"margin: 20px -80px 0px -80px;\" align=\"center\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 75%; height: auto; float: none;\" title=\"tgo2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/11\/Team.png\" alt=\"\" width=\"1783\" height=\"1178\" \/><\/div>\n<p><center>Team Middle Waves &amp; DOOMTREE<\/center><\/p>\n",
        "slug": "lybl-fw"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/11\/HWJ_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/11\/HWJ_masthead_2.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2016-11-16 00:00:00",
        "author_name": "OLG Newswire",
        "title": "Full Steam Ahead",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/11\/HWJ_Brochure500.jpg\"><img class=\"aligncenter size-full wp-image-2750\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/11\/HWJ_Brochure500.jpg\" alt=\"HWJ_Brochure500\" width=\"500\" height=\"661\" \/><\/a>&#8220;Big, bold and transformative.&#8221;<\/p>\n<p>Those are the words Mayor Tom Henry\u2019s Legacy Champion Team used to describe Headwaters Junction when they first endorsed the project to be part of riverfront development in 2012.<\/p>\n<p>Since then, it&#8217;s only gotten better.<\/p>\n<p>Headwaters Junction is the Fort Wayne Railroad Historical Society&#8217;s project to bring trains back to downtown Fort Wayne for recreation, rides and creative community programming.<\/p>\n<p>It&#8217;s a mixed-use public rail park on the riverfront with a vintage roundhouse, Northeast Indiana\u2019s famous steam locomotive 765, a 1940s-inspired cafe, downtown overlooks, train rides, event spaces and more.<\/p>\n<p>Earlier this year, <a href=\"http:\/\/www.journalgazette.net\/opinion\/editorials\/All-aboard--14867640\">the Fort Wayne Journal Gazette&#8217;s editorial board<\/a> dubbed the project an \u201cidentity marker\u201d for our entire region.<\/p>\n<p>\u201cIn Headwaters Junction, northeast Indiana might finally have\u00a0an attraction as iconic as San Antonio\u2019s River Walk and as family friendly as a water park. Best of all, it could have an attraction unique to the region and true\u00a0to northeast Indiana\u2019s rich history.\u201d<\/p>\n<p>So when the Fort Wayne Railroad Historical Society came to us for marketing materials to seek funding for Headwaters Junction, we were excited to get involved.<\/p>\n<p>Many exciting dichotomies are at play with this project. It&#8217;s a historical tribute and a futuristic vision, a train station and a public park, a traditional experience and a progressive innovation.<\/p>\n<p>In the process of branding it, we drew on the Society&#8217;s incredible collection of research, information and previous marketing materials to bring all of these distinctions together.<\/p>\n<p>For the presentation outline and brochure, we framed the conversation around the idea that Headwaters Junction is both authentic and progressive at the same time. And we focused on key talking points about bringing our region\u2019s rivers, rails and trails together as one cohesive force to drive our region forward.<\/p>\n<p>For the logo, we wanted something that felt historic and modern. So we based the design off of a railroad drumhead\u2014a round piece of art once mounted on the backs of passenger trains that has a sleek, industrial vibe.<\/p>\n<p>The logo also represents Headwaters Junction&#8217;s various components. The center reflects the circular bolt pattern on the front of a steam engine, and the rest is an abstract layout of the roundhouse facility that anchors the project on our riverfront.<\/p>\n<p>With new marketing materials to reach out to public and private investors, we\u2019re excited to see where Headwaters Junction will go from here\u2014full steam ahead.<\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 26px; left: 28px;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 26px; left: 20px;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n",
        "slug": "full-steam-ahead"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/09\/CapeAble_Dial_Home_480.png",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/09\/CapeAble_Header_960.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2016-11-09 00:00:00",
        "author_name": "OLG Newswire",
        "title": "Meet CapeAble",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/09\/CapeAble_500_image_1.png\"><img class=\"aligncenter size-full wp-image-2725\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/09\/CapeAble_500_image_1.png\" alt=\"CapeAble_500_image_1\" width=\"500\" height=\"350\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/09\/CapeAble_500_image_2.png\"><img class=\"aligncenter size-full wp-image-2726\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/09\/CapeAble_500_image_2.png\" alt=\"CapeAble_500_image_2\" width=\"500\" height=\"350\" \/><\/a>One of our latest logo and brand positioning projects was for a local company with a special purpose.<\/p>\n<p>Marna Pacheco and Susan Hickok started a company called CapeAble in Fort Wayne to make stylish therapeutic products for children and adults with sensory disorders.<\/p>\n<p>It started when Marna&#8217;s daughter Millie needed help staying calm and focused in her therapies, so Marna designed a cute, weighted sensory cape to give her comfort and support. The evenly distributed weight helped Millie so much that Marna and Susan began making sensory products for people of all ages and abilities.<\/p>\n<p>Today, their product line includes weighted blankets, lap pads, scarves, capes, learning tools and more.<\/p>\n<p>When they started selling products at a retail store in Fort Wayne, the response from customers and occupational therapists was so incredible that they decided to expand operations. And the expansion called for new marketing materials to make their products more accessible to a national audience.<\/p>\n<p>Logo-wise, they wanted something that would be hopeful, timeless and gender neutral. It had to convey the hard side of what they do, and the soft, comforting results of their products at the same time.<\/p>\n<p>With that in mind, we designed a logo representing the hands of a soft embrace, using soothing blue and green tones to convey the calming factor \u2014 and a touch of orange for CapeAble&#8217;s energetic, go-getter spirit.<\/p>\n<p>Then we developed the &#8220;Embrace Every Day&#8221; positioning to explain what CapeAble products empower their users to do. When people feel calm and focused, they can make the most of every moment with their friends, family members, teachers and therapists.<\/p>\n<p>One of CapeAble\u2019s top-selling products is called the Fidget. It\u2019s a magnetic tool that people can manipulate when they have the urge to fidget, just as the name suggests.<\/p>\n<p>Along with the logo and brand positioning, Marna and Susan asked us to develop a line of emotion magnets that would stick to the Fidget and other products or magnetic surfaces to help people express their feelings.<\/p>\n<p>So we designed the Emotion Collection: A set of 18 embroidered magnetic patches with nine facial expressions and their corresponding words to encourage communication. We wanted to create images that were as simple to understand as emojis, but design-wise stood apart as something CapeAble could own. And these little faces with their different colors and expressions still have us smiling.<\/p>\n<p>At the end of the day, CapeAble is making a true difference in people&#8217;s lives, encouraging us all to live to our full potential, and we at OLG are proud to partner with them.<\/p>\n<p>If you are interested in supporting CapeAble or learning more about their products, visit their Facebook page: <a href=\"http:\/\/capeable.com\/\">CapeAble.com<\/a>.<\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 388px; left: 38px;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n",
        "slug": "capeable"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/10\/LandMaster_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/10\/LandMaster_Header_1_960.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2016-11-02 00:00:00",
        "author_name": "OLG Newswire",
        "title": "Born tough.",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/10\/ASW-005_Posters-1.jpg\"><img class=\"aligncenter size-full wp-image-2747\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/10\/ASW-005_Posters-1.jpg\" alt=\"ASW-005_Posters-1\" width=\"500\" height=\"300\" \/><\/a><\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/10\/LMiPhone_mockup_500.jpg\"><img class=\"aligncenter size-full wp-image-2746\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/10\/LMiPhone_mockup_500.jpg\" alt=\"LMiPhone_mockup_500\" width=\"500\" height=\"583\" \/><\/a>After more than 50 years in business, American Sportworks has come a long way.<\/p>\n<p>They started as a manufacturer of power sport vehicles in 1959. Then they moved into a combination of power sport and utility vehicles.<\/p>\n<p>But despite all of the changes and advancements over the years, what sets this brand apart are the things about it that have always stayed the same.<\/p>\n<p>While other companies made UTVs for speed and thrills, American Sportworks stayed true to its roots and built practical UTVs for hard work \u2013 from the backyard to the back country.<\/p>\n<p>Earlier this year, they completed a rebranding effort to better reflect their current focus.<\/p>\n<p>They decided to rename their brand American LandMaster to pay homage to the landowners who buy their UTVs. And when they came to us for help crafting a refined brand with a focused mission, we could think of no better place to start than the underlying values that unite LandMaster owners with the vehicles they trust.<\/p>\n<p>These guys and gals take on everything from landscaping to farming and hunting, from sunup to sundown, and they need UTVs that work just as hard as they do.<\/p>\n<p>So we sent a team to the LandMaster plant in Roseland, LA, to see the new lineup of UTVs at work, and we came away with one overwhelming impression.<\/p>\n<p>LandMaster vehicles \u2013 and the people who build and buy them \u2013 are &#8220;Born Tough.&#8221; Grit and determination is in their blood, and they keep working until the job is done.<\/p>\n<p>We rolled out the latest lineup with a new website design and brand video along with a series of product videos and print materials around the central promise of &#8220;Born Tough.&#8221;<\/p>\n<p>While other companies are building UTVs for thrill-seekers, American LandMaster has done just the opposite. And in the process, they&#8217;ve preserved the original purpose of a &#8220;utility&#8221; vehicle: reliable hard work.<\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/179028458?title=0&amp;byline=0&amp;portrait=0\" width=\"950\" height=\"534\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer; top: 386px; left: 20px;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n<p><span style=\"border-radius: 2px; text-indent: 20px; width: auto; padding: 0px 4px 0px 0px; text-align: center; font: bold 11px\/20px 'Helvetica Neue',Helvetica,sans-serif; color: #ffffff; background: #bd081c  no-repeat scroll 3px 50% \/ 14px 14px; position: absolute; opacity: 1; z-index: 8675309; display: none; cursor: pointer;\">Save<\/span><\/p>\n",
        "slug": "born-tough"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/05\/MW_DialLanding.png",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/09\/lineup_Dial.jpg",
        "category_name": "Show & Event",
        "postDate": "2016-09-16 00:00:00",
        "author_name": "Matt Kelley",
        "title": "#MiddleWavesWithMe",
        "postBody": "<p><em>So I was going to write a <\/em>Dial<em> post to end all others about Middle Waves; had been thinking about it for several weeks. But those several weeks became consumed by\u2026cookin\u2019 with Middle Waves, of all things. So, here are a few notes; unfinished &amp; unvarnished\u2026<\/em><\/p>\n<p>\u2014<\/p>\n<p>I have this foggy memory of first meeting Corey Rader, at his house on Ewing, had to be late \u201999 or early 2000. It was late, late, late at night and he had good beer and these great danes that orbited the room like ghost ships, one pace, one loop, over and over, never stopping. When it came to music, he was like a walking, talking, breathing internet, and you\u2019d mention an artist\u2019s name and he\u2019d say, \u201cYeah, but have you heard\u2026?\u201d<\/p>\n<p>I said \u201cWhiskeytown\u201d and he said, \u201cYeah, but have you heard \u2018Monday Night,\u2019 it\u2019s the first Ryan Adams song under his own name, it hasn\u2019t been released and nobody has heard it. Here, let me play it for you.\u201d<\/p>\n<p>That\u2019s how it went; he would mention things that nobody had ever heard, and then he\u2019d say, \u201cHere, let me play it with you.\u201d Michael Stipe and Billy Bragg singing a John Prine song? \u201cHere, let me play it for you.\u201d<\/p>\n<p>He told me that he and his friend John\u2019s dream was to buy this neighborhood bar down on Broadway, turn it into a venue, and start bringing in all the bands they and their friends loved, but who never came to Fort Wayne on tour, because <i>where<\/i> would they play?<\/p>\n<p>I said, \u201cHey, if you do that, I\u2019ve always wanted to do gig posters, maybe I could make some for these shows?\u201d<\/p>\n<p>There was an appetite, there was food. It\u2019s just that there was no table.<\/p>\n<p>\u2013<\/p>\n<p>A dozen years later, my favorite American rock band (Marah) is on stage at The Brass Rail, 1121 Broadway, downtown Fort Wayne, and asking a shoulder-to-shoulder weeknight audience, \u201cYou know what you have here, right? This is our favorite club east of the Mississippi. This is the CBGB\u2019s of the Midwest!\u201d<\/p>\n<p>Amps shattering china, sweat on the centerpiece, linens on fire. Ladies and gentlemen, we have a table.<\/p>\n<p>\u2013<\/p>\n<p>I\u2019ve spent the last 18 months with Corey and a group of driven volunteers, chasing electricity.<\/p>\n<p>I\u2019ve got all kinds of marketing-y things to say about Middle Waves, and you can read \u2018em here and here and here and here. {add links}<\/p>\n<p>This isn\u2019t that.<\/p>\n<p>A day before the festival, I keep thinking the thing could actually <i>not <\/i>happen and would still be worth it, just for the experience.<\/p>\n<p>Our original committee of Alec, Alison, Corey, Dan, Katy and me (along with John and Jim) soon enough grew into a half-dozen committees with a half-dozen or dozen members from all over the community, donating blood and sweat by the gallon\u2014some by the barrel. (Especially special to me, from the OLG crew present &amp; past I was lucky to be joined by my game-changing coworkers Olivia Fabian, Emma McCarron, Beth McAvoy, Alex Fabian, Matt Thomas, Jake Sauer, Michelle Love, Jonathan Barker, Shane Starr, Tommy Cutter, Heather Schoegler, Kara Hackett and Nate Utesch\u2014I\u2019m beyond blessed to even know \u2018em.)<\/p>\n<p>And we went all the way in, with one goal: to make a music festival. Turns out, when you\u2019re trying to make a music festival, what you really make are memories. Priceless, priceless memories, by the dozen.<\/p>\n<p>Bob Dylan has that one line, \u201cStrange how people who suffer together have stronger connections than those who are most content.\u201d I mean, I wouldn\u2019t say we were <i>suffering<\/i>, but \u201cStrange how people who have the time of their lives trying to land a whale in a canoe\u2026\u201d probably just didn\u2019t fit Bob\u2019s pentameter.<\/p>\n<p>From every pop-up booth and committee meeting to a road trip to Des Moines and Slack channels lit up like Times Square on NYE, we smiled, and we had a blast.<\/p>\n<p>We had an appetite, and we had a table. But we had to get in the kitchen to put something on it.<\/p>\n<p>\u2013<\/p>\n<p>Note: write something about \u201cThe City That Saved Itself\u201d and the flood of \u201982, and now 34 years later, saving ourselves again, with rising waves. Make it big.<\/p>\n<p>\u2013<\/p>\n<p>Note: write something funny about doing all those gig posters for 15 years, and then not doing a Middle Waves poster. I think I traded designing posters for writing songs with the Trainhoppers again. We\u2019re gonna play a dozen loud n sloppy ones at 7:15PM Friday night, too. (And then I have to sober up quick and get back to my MW steering committee role.) Make it funny and loose!<\/p>\n<p>\u2013<\/p>\n<p>Sidenote, I think I have some kind of thing about actually <i>touching<\/i> people. Jake and I have worked together for almost nine years; we touched once when we were riding bikes and I turned right into his path and we crashed. On Bridget\u2019s last day, we bumped elbows. I thought I hugged Matt Thomas at his wedding, but it turned out it was his brother. But this weekend, I\u2019m all hugs, and maybe even non-romantic kisses. Come at me, or don\u2019t.<\/p>\n<p>\u2013<\/p>\n<p>Many times on this project I had to go consult my old friend Denise. The mercurial one. I just went to see her last Sunday, for one final vote of confidence. WWDD, right? No need to get into the details, but, in the toughest situations, one way or another, she showed up. She would never attend Middle Waves; too many people! But she would tell us that we were crazy, and that she loved it that we were. She would keep the mercury moving.<\/p>\n<p>\u2013<\/p>\n<p>Last thing is this, which I mentioned a little while back. A couple months ago I went for an early morning run with an old true friend, one of the most generous people I\u2019ve ever met, and also one of the coolest, and most charismatic. A leader. And we were talking about Middle Waves and\u2014you gotta understand, my friend runs in an incredible circle of people, real salt\u2014and he said, \u201cWe all love Middle Waves, but sometimes we\u2019re like, \u2018Am I cool enough for Middle Waves?\u2019\u201d And I bring this up because these are some of the loveliest people I know, and the answer is: Yes\u2014Fort Wayne, you are cool enough for Middle Waves.<\/p>\n<p>This is not an experiment.<\/p>\n<p>This is built on the shoulders of loud shows in tiny punk clubs, bouncing shows in music halls, block parties that pound the pavement, festivals that give our city soul, and concerts that change our lives, in venues all across our community, on any ol\u2019 day of the week.<\/p>\n<p>This is not who we are trying to be.<\/p>\n<p>This is who we are.<\/p>\n",
        "slug": "middlewaveswithme"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/07\/riverfront_landing.png",
        "category_name": "Art & Strategy, Too",
        "postDate": "2016-07-07 00:00:00",
        "author_name": "OLG Newswire",
        "title": "Always moving.",
        "postBody": "<div style=\"clear: both; text-align: center; padding-top: 30px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0;\" src=\"https:\/\/www.youtube.com\/embed\/BCyuIQbojdY\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<div style=\"background: #ffffff; clear: both; padding: 10px 80px; margin: 20px -80px;\"><span style=\"font-size: large;\"><span style=\"font-size: large;\"><em>Our three rivers flow. They ramble and they roll; they roam and they rush. Their sound becomes a rhythm, becomes a beat\u2014a heartbeat.<\/em><\/span><\/span><\/div>\n<p><strong>Every month this summer, that\u00a0beat is getting louder.<\/strong><\/p>\n<p>On July 7th,\u00a0OLG was honored to be part of\u00a0Riverworks Design Group&#8217;s unveiling of schematic design and branding for Riverfront Fort Wayne\u2019s Phase I developments. The presentation was met with great fanfare, and the video we played to unveil the logo had 17K views and 250+ Facebook shares over the next 36 hours.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/07\/riv.png\" alt=\"\" \/><\/div>\n<p>&nbsp;<\/p>\n<div style=\"background: #ffffff; padding: 10px 80px; margin: 20px -80px; float: none; clear: both;\"><span style=\"font-size: large;\"><span style=\"font-size: large;\"><strong><em>Here&#8217;s how it all came to pass\u2014<\/em><\/strong><\/span><\/span><\/div>\n<p>Earlier this year, Riverworks Design Group\u00a0was selected\u00a0to\u00a0help shape Fort Wayne&#8217;s riverfront. Riverworks Design Group\u00a0is a collective that includes\u00a0<a href=\"http:\/\/www.designcollaborative.com\/\">Design Collaborative<\/a>, <a href=\"http:\/\/hochassoc.com\/\">Hoch Associates<\/a>, <a href=\"http:\/\/www.eri.consulting\/\">Engineering Resources<\/a>, <a href=\"http:\/\/www.forumstudio.com\/\">FORUM<\/a>, <a href=\"http:\/\/www.structurepoint.com\/\">American Structurepoint<\/a>, <a href=\"http:\/\/lynchpincreative.co\/\">Lynchpin Creative<\/a> and One Lucky Guitar.<\/p>\n<p>OLG&#8217;s role in RDG is brand development.<\/p>\n<p>From the beginning, we knew that the rivers\u00a0offered\u00a0the opportunity to tell a\u00a0powerful story\u2014one that would be strong, welcoming and distinctly ours. One that would unify. It needed to speak to people of different backgrounds and beliefs, and at the same time, encompass what brings us together at the banks.<\/p>\n<p>Since the Riverfront project is still evolving, the brand also needed to be extendable, aspiring to\u2014and achieving\u2014greatness. It had to speak to where we started, and it needed the capacity to grow with us indefinitely after Phase I.<\/p>\n<p>So we started with soul\u2014the core, unchanging\u00a0ideology\u00a0of what our riverfront development is about.<\/p>\n<p>In March, OLG convened a team of brand champions\u2014a diverse group of community leaders to help inform and guide the brand development process.<\/p>\n<p>As people of different ages, backgrounds and beliefs met to share their perspectives on the project, it helped us see the rivers as a whole and reach a unified solution.<\/p>\n<p>Our rivers are alive. They have a rich history that began before our city existed and a future that extends long after us. While some of us grew up with the rivers, others are coming for the first time to find they\u2019re just as busy moving and changing as we are.<\/p>\n<p>We crafted the rallying cry\u00a0\u201cAlways Moving\u201d to convey the rivers\u2019 same, ever-changing nature. Our rivers don\u2019t stop for anything. Just like our region, they\u2019re on the move. Rich with history, yet nimble enough to flow with new ideas.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/07\/riv4.png\" alt=\"\" width=\"1783\" height=\"1178\" \/><\/div>\n<p>&nbsp;<\/p>\n<p>In the process of defining our rivers, we threw a few kayaks in the water ourselves to experience them firsthand, and we produced a video to give our region a glimpse of all that is to come, and to celebrate all that is already happening.<\/p>\n<p>We then\u00a0created\u00a0an identity suite\u00a0to tie all of Riverfront Fort Wayne&#8217;s branding together. We chose a range of bright colors to accommodate the river\u2019s many vibrant, versatile uses, and the logo we created encompasses everything\u00a0riverfront development\u00a0is about.<\/p>\n<p>Its continuous line symbolizes the rivers&#8217; inclusive, ongoing nature, and if you look between the lines, you can see three rivers beneath a rising sun.<\/p>\n<p>This is the dawn of a new chapter for our region, where our history meets our future with a promise.<\/p>\n<div style=\"background: #ffffff; float: none; clear: both; padding: 10px 80px; margin: 20px -80px;\"><span style=\"font-size: large;\"><span style=\"font-size: large;\"><em>On these banks, we\u2019re at our best\u2014recognizing our past, and creating a new momentum. <strong>Forward.<\/strong><\/em><\/span><\/span><\/div>\n<p>&nbsp;<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv4\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/07\/Riverfront_Dial_rev.png\" alt=\"\" width=\"1783\" height=\"1178\" \/><\/div>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><img style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"riv3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/07\/riv5.png\" alt=\"\" width=\"960\" \/><\/div>\n",
        "slug": "always-moving"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/06\/Marah-060916_dial-home.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/06\/Marah-060916_masthead.jpg",
        "category_name": "Show & Event",
        "postDate": "2016-06-06 00:00:00",
        "author_name": "Matt Kelley",
        "title": "\"If you ever believed\u2026\"",
        "postBody": "<p>Around a decade\u00a0ago, my colleague Emily Bermes challenged me to write a \u201cten-year vision\u201d for One Lucky Guitar. At the time, I wasn\u2019t sure where I\u2019d be in two weeks, much less ten years. It was a topic too daunting to even mull, much less describe.<\/p>\n<p>Still, she pushed.<\/p>\n<p>I asked if this was a challenge, a bet? And if it was, I noted, she shouldn\u2019t worry; I love the game, but I never collect.<\/p>\n<p>We laughed. She tapped her watch.<\/p>\n<p>I took a deep breath and answered: \u201cOLG should always be like the American rock band Marah\u2019s new album, <em>If You Didn\u2019t Laugh, You\u2019d Cry<\/em>\u2014cathartically rocking, passionate, sad, loose, raucous, funny and bittersweet, with its heart on its sleeve and the sound of pages turning, or burning, and taking an absolute joy and thrill in being the underdog. Always be the underdog.\u201d And maybe drink coffee on the Walt Whitman Bridge.<\/p>\n<p>On our best days, and our worst days, we get there.<\/p>\n<p>In the years since, we\u2019ve been blessed to welcome Marah to Fort Wayne five times, each performance better and different than the last, with an evolving and revolving lineup that pins complacency to the wall every single time. The band sounds like Bruce Springsteen fronting The Replacements after eating a plate of ghost peppers and washing it down with a fifth of whiskey.<\/p>\n<p>This Thursday, June 9 2016, though, something even more special is going to happen.<\/p>\n<p>This year, the seven-piece lineup of Marah that made <em>If You Didn\u2019t Laugh\u2026<\/em> is doing a handful of US dates, and in between Philly and DC and Baltimore and Asbury Park and Chicago, the band has asked to play The Brass Rail. (Marah\u2019s Dave Bielanko correctly calls The Rail \u201cthe CBGB\u2019s of the Midwest.\u201d)<\/p>\n<p>My band, The Legendary Trainhoppers, is the opening act.<\/p>\n<p>Listen: I\u2019ve looked. I\u2019ve scoured. I\u2019ve done the research. I went from city to city and country to country to see what was happening all around the world on Thursday, June 9, 2016.<\/p>\n<p>Radiohead is in Spain. Coldplay is in Switzerland. Beyonce\u2019s in New York. LCD Soundsystem is at Bonnaroo. Dylan\u2019s in Berkeley and The Boss is in England. Diarrhea Planet is in Brooklyn.<\/p>\n<p>But the best night of live music <em>on the planet<\/em> on June 9, 2016 is at The Brass Rail in downtown Fort Wayne, IN.<\/p>\n<p>If you\u2019ve ever believed in a single thing I\u2019ve ever said in my life, believe that.<\/p>\n<p>Marah.<\/p>\n<p>The Trainhoppers.<\/p>\n<p>And you.<\/p>\n<p>Sparks fly on Broadway.<\/p>\n<p>&nbsp;<\/p>\n<p>+ + +<\/p>\n<p>&nbsp;<\/p>\n<p>The other thing is this. On Saturday night, June 11, OLG is welcoming David Wax\u2019s trio (part of the larger band, David Wax Museum) to The B-Side. This concert is open to all ages.<\/p>\n<p>David Wax Museum has toured with The Avett Brothers, Old 97\u2019s, Carolina Chocolate Drops and more, and has been lauded by NPR, <em>TIME<\/em> and <em>The New Yorker<\/em>.<\/p>\n<p>I\u2019ve been reading these various articles and blogs by under-21 millennials lamenting the fact that Fort Wayne offers them the mall and the roller rink and not much more and, I just want to say, <em>this<\/em> is your chance! Stick your neck out, and this concert will blow up your imagination and light fire to your creativity. No mall food. No rink burn. Just David Wax leaping around the room, crooning poems and plucking guitar strings and dancing on his tiptoes about the notion that life is worth living, right here, right now, today.<\/p>\n<p>And for you 21+\u2019ers, allow me to note that the concert will be finished at least two hours before GermanFest shouts \u201clast call\u201d and shuts down their kegs of Miller Lite; you\u2019ll have plenty of time to get there and catch up with your friends! Heck, I\u2019ll even join you.<\/p>\n<p>&nbsp;<\/p>\n<p>+ + +<\/p>\n<p>&nbsp;<\/p>\n<p>Here\u2019s the promise: it\u2019s worth it, it really is.<\/p>\n<p>Come to these shows.<\/p>\n<p>If you feel they\u2019re anything less than brilliant, shocking, and life-affirming, I\u2019ll personally pay you your money back.<\/p>\n<p>And if it <em>still<\/em> feels like a gamble, email me with the subject \u201cPROVE IT TO ME MATT\u201d and I\u2019ll pay for your ticket and put you on the will-call list for either or both shows.<\/p>\n<p>Sure, you may end up owing me for the rest of your life, but don\u2019t think twice about it. You see, I love the game, but I never collect.<\/p>\n<p>XOLG,<br \/>\nMK<\/p>\n",
        "slug": "if-you-ever-believed"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/05\/TRDC_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/05\/TRDC_Header_1.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2016-05-24 00:00:00",
        "author_name": "OLG Newswire",
        "title": "Raise a Glass",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/05\/TRDC_500_1.jpg\"><br \/>\n<\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/05\/TRDC_500_1.jpg\"><img class=\"aligncenter size-full wp-image-2672\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/05\/TRDC_500_1.jpg\" alt=\"TRDC_500_1\" width=\"500\" height=\"615\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/05\/TRDC_500_2.jpg\"><img class=\"aligncenter size-full wp-image-2673\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/05\/TRDC_500_2.jpg\" alt=\"TRDC_500_2\" width=\"500\" height=\"334\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/05\/TRDC_500_3.jpg\"><img class=\"aligncenter size-full wp-image-2676\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/05\/TRDC_500_3.jpg\" alt=\"TRDC_500_3\" width=\"500\" height=\"334\" \/><\/a>Northeast Indiana&#8217;s first craft distillery since Prohibition is officially open!<\/p>\n<p>Meet our new client, Three Rivers Distilling Co., started by Travis Kraick and Stephen Blevins, two friends from the 122nd Fighter Wing in Fort Wayne.<\/p>\n<p>To be clear, they don\u2019t make beer. That\u2019s the most common misconception.<\/p>\n<p>Instead, they make a full lineup of craft spirits to stock your liquor cabinet\u2014vodka, rum, whiskey, gin and bourbon. And they do it all with ingredients sourced within 100-miles of Fort Wayne.<\/p>\n<p>So when Travis and Stephen came to us for help sharing their story, we couldn\u2019t wait to get involved. We knew made-in-Fort Wayne spirits would be a hit, especially when they were coming from an industrial, urban distillery on the south end of downtown.<\/p>\n<p>But Three Rivers Distilling Co. also presented us with a unique challenge.<\/p>\n<p>Under Indiana\u2019s liquor laws, new distilleries can\u2019t sell directly to customers for the first three years after opening. That means, Travis and Stephen needed to get local bartenders and liquor store managers to share their product with the public on their behalf.<\/p>\n<p>They asked us to help recruit distributors with a sample package of Three Rivers Distilling Co. goods that would stand apart from everything else on the shelf. They also wanted products and print collateral to share with visitors on distillery tours. So we went to work, and turned out a full line of brand materials with as much attention to detail as a fine cocktail.<\/p>\n<p>Naturally, we started our research with a taste test . . . strictly for business purposes.<\/p>\n<p>Three Rivers Distilling Co. is launching its product lineup with five spirits: Harvester Vodka, Summit City Gin, Three Rivers Early Bourbon, River City Rum and a special 122 un-aged corn whiskey (which is actually 122 proof in honor of the local Fighter Wing).<\/p>\n<p>Along with the locally inspired names, what sets their spirits apart is a smooth finish, every time. They only take the smallest, hand-selected batches to get the best results, and in an industry crowded with right-brained \u201cartisans\u201d and \u201ccraftsmen,\u201d being on the science side of distilling makes a difference.<\/p>\n<p>So we launched distribution with \u201cThe Science of Smooth,&#8221; and we rolled out products in custom wood cases with two bottles of spirits, brand coasters and a bottle pourer in each.<\/p>\n<p>We also made print collateral and signage to explain the distilling process for distillery tours. Even though Travis and Stephen can&#8217;t sell liquor onsite yet, they can start teaching Northeast Indiana how fine craft spirits are made, and they plan to rent their space out for meetings and events, too.<\/p>\n<p><a href=\"http:\/\/threeriversdistilling.com\/\">Visit their website for more information<\/a>, and don&#8217;t forget to pick up a t-shirt and a whiskey glass while you&#8217;re there.<\/p>\n<p>There&#8217;s a new reason to love this place we call home, and community spirit never tasted so good.<\/p>\n",
        "slug": "three-rivers-distilling"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/04\/Good_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/04\/TGO_banner_960.jpg",
        "category_name": "Love & Like",
        "postDate": "2016-04-19 00:00:00",
        "author_name": "Matt Kelley",
        "title": "This day went so fast.",
        "postBody": "<p>So there\u2019s this Paul Westerberg song called <a href=\"https:\/\/open.spotify.com\/track\/2XodgtNMQHEpewst9BWlgX\">\u201cFinal Hurrah\u201d<\/a> where he sings\u2014<\/p>\n<p><em>I don\u2019t ever want to hear these words again:<\/em><br \/>\n<em> \u201cIf only we had, I wish that we did.\u201d<\/em><br \/>\n<em> You\u2019re my latest last chance, my final hurrah<\/em><br \/>\n<em> this day went so fast, I barely even saw you\u2026<\/em><\/p>\n<p>Paul Westerberg singing the truth is like getting a black eye from being punched by a flower petal. (Do it again, Paul.)<\/p>\n<p>Halfway into The Good Ones Clothing\u2019s life, we renamed our band after that song\u2014all hail The Final Hurrahs!<\/p>\n<p>Adrian, Stuart, Franklin, Bullfrog and Paulie: you have tattooed our lives.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"margin: 20px -80px 0px -80px;\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"tgo2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/04\/tgo_3.png\" alt=\"\" width=\"1783\" height=\"1178\" \/><\/div>\n<div style=\"background: #ffffff; padding: 40px 80px; margin: 20px -80px; float: none; clear: both; border-bottom: 2pt solid #92c8e2;\"><span style=\"font-size: large;\"><span style=\"font-size: large;\">I\u2019m writing this blog today to everyone who ever gave a damn about The Good Ones Clothing. I\u2019m writing to thank you for doing so.<\/span><\/span><span style=\"font-size: large;\"><br \/>\nHere\u2019s the news: over the coming weeks, we\u2019re going to close up the shop.<\/span><\/div>\n<p>We\u2019ll have a couple of <a href=\"http:\/\/thegoodones.com\">sales online<\/a>, another right here at 433 for all you Fort Wayners (and wide-eyed dreamers who always imagined visiting here someday), and then we\u2019ll donate the rest of our inventory to a few charities that we\u2019re especially fond of.<\/p>\n<p>The Good Ones is not \u201cgoing out of business\u201d\u2014rather, we\u2019re going on an indefinite hiatus. When and if we return, reimagined, we might be a creative outlet for products developed at One Lucky Guitar, or maybe as a cartoon or graphic novel, or as a record label for music that makes people jump up and down and pump their fists in the air and fall in love and incites kids to want to write songs and play instruments. Whatever. Something.<\/p>\n<p>What we will <em>not<\/em> primarily be is a children\u2019s clothing company.<\/p>\n<p>When Denise, Sam and I started the company, I tried to make a little \u201cbusiness plan\u201d\u2014it was literally one side of an 8.5&#215;11 sheet of paper, nothing more. Denise laughed and said, \u201cYou\u2019re silly. Can we just have fun?\u201d<\/p>\n<p>We could. And we did.<\/p>\n<p>We didn\u2019t start the company for any reason other than that we wanted to start a business together. To collaborate, to create, to work our asses off\u2014<em>always<\/em>\u2014and maybe, to change some kids\u2019 lives.<\/p>\n<p>We could. And we did.<\/p>\n<p>We wanted to start a company that was actually a <i>band<\/i>\u2014more powerful together, more confident together, more creative together, more fun together, more successful together. More brave, more courageous, more happy. Together.<\/p>\n<p>We could. And we did.<\/p>\n<p>But here\u2019s the thing: I didn\u2019t want to own and run a children\u2019s clothing company.<\/p>\n<p>I wanted to own and run a children\u2019s clothing company with Denise DeMarchis.<\/p>\n<p>And so: <i>onward<\/i>.<\/p>\n<div style=\"margin: 20px -80px 0 -80px;\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"tgo1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/04\/tgo_4.png\" alt=\"\" width=\"1783\" height=\"1178\" \/><\/div>\n<p>&nbsp;<\/p>\n<p>You talk about blood &amp; sweat? Everyone who touched this company went <i>all in<\/i>.<\/p>\n<p>Denise believed in this team, and inspired it. I particularly saw her unpredictable talents and soul reflected in Sam, Olivia, Emma and my own Ruby Dylan. They, and all of us really, will keep the mercury moving.<\/p>\n<p>To David and Sam, may we sing karaoke and laugh real tears in the middle of a New York City night, again? Yes, let\u2019s. And in the morning, make mine a tall house, bit of ice.<\/p>\n<p>Josh Hall and John Burkett and Tom Galliher and Michelle Huesgen and Joel Faurote and Jami Davis and Shannon Sewell and Shannon Stewart and Julie Martin helped bring this entire idea to life\u2014raucously, vibrantly and passionately. Thank you.<\/p>\n<p>I want to thank my \u201c\u201995-96 Bulls\u201d\u2014my friends Paige Strong, Leslee Hill, Carrie Seiferman, Amy Patton, Bridget Pearson, Stacey Clark, Tammy Davis and my chillbuds Nate Utesch, Drew Kora and Tommy Cutter. We had us a real good time, and made some memories we\u2019ll never, ever forget. Thank you for the time we spent together.<\/p>\n<p>These days I\u2019m on the frontlines with my \u201c2016 Warriors\u201d\u2014the unbelievably amazing Olivia Fabian, Emma McCarron, Jonathan Barker, Shane Starr, Matt Thomas, Michelle Love, Beth Bobay, Kara Hackett, Alex Fabian and my soul brother Jake Sauer, livin\u2019 on the edge and pushing further and farther every day. There\u2019s a war outside that\u2019s raging; we have each other\u2019s backs, ready to take on the world. Thank you for believing. What more could I ask for? Nothing.<\/p>\n<p>Tim Rogers helped name the company, and sang the song <a href=\"https:\/\/open.spotify.com\/track\/3zjJIejt9etKx5Gl4KKhCo\">\u201cGray\u201d<\/a> and another called <a href=\"https:\/\/www.youtube.com\/watch?v=_U1PTF5YkYU\">\u201cThe Paragon Caf\u00e9\u201d<\/a> that you should cue up and spend the rest of the day listening to.<\/p>\n<p>Finally, you can\u2019t do this between 9 and 5, and we didn\u2019t. There was no question asked, but the DeMarchis and Kelley families still answered, simply, \u201cYes.\u201d We said the company was \u201cfor the kids who light fireworks in our souls.\u201d Indeed it was. David, Joe, Gabe; Angie, Henry, Ruby and Charley; Mark. Anything ever.<\/p>\n<p>To Denise, I just want to say that we\u2019re still in the band together, we always will be, and in the quiet moments and in the loud moments I hear your ideas and your passages and I listen intently, and I try my best to play them just like you would. Thank you the most.<\/p>\n<p>MK<\/p>\n",
        "slug": "this-day-went-so-fast"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/platform_landing.png",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/PlatformMast.png",
        "category_name": "Art & Strategy, Too",
        "postDate": "2016-03-11 00:00:00",
        "author_name": "OLG Newswire",
        "title": "Making a Movement",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/platform_1.png\"><img class=\" size-full wp-image-2610 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/platform_1.png\" alt=\"Platform Arts United Fort Wayne One Lucky Guitar\" width=\"500\" height=\"300\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/platform.gif\"><img class=\" size-full wp-image-2611 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/platform.gif\" alt=\"Platform Arts United Fort Wayne One Lucky Guitar\" width=\"500\" height=\"600\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/platform_3.png\"><img class=\" size-full wp-image-2612 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/platform_3.png\" alt=\"Platform Arts United Fort Wayne One Lucky Guitar\" width=\"500\" height=\"300\" \/><\/a>It&#8217;s happening.<\/p>\n<p>Northeast Indiana is on its way to becoming a national destination for the arts and culture, and people are taking note.<\/p>\n<p>Earlier this year, SonicBids rated Fort Wayne the No. 2 &#8220;Incredible Smaller City to Tour in the Midwest&#8221; for its eclectic and unconventional music scene (<a href=\"http:\/\/blog.sonicbids.com\/beyond-capitals-5-incredible-smaller-cities-to-tour-in-the-midwest-you-need-to-know-about\">with a special OLG shout out!<\/a>).<\/p>\n<p>But it\u2019s one thing to talk about Northeast Indiana becoming an arts destination. And it\u2019s another thing to back that up with numbers and a coordinated plan of action.<\/p>\n<p>So when Arts United came to us late last year with 78 pages of research gathered from nearly 2,000 area residents about how to capitalize on our region\u2019s creative energy, we were excited to get involved.<\/p>\n<p>For years, the organization has been collected research from residents about how to make Northeast Indiana a cultural mecca\u2014a place where gallery collectors, musicians, performers and street artists flock for creative opportunities and experiences. Now, it&#8217;s assigned a 39-member Cultural Advancement committee to oversee the effort and turn ideas into action.<\/p>\n<p>The Committee will work with organizations and regional decision-makers the next five years to build a stronger, more influential creative sector and integrate the arts into more aspects of our lives. But they can&#8217;t do it on their own.<\/p>\n<p>It&#8217;s going to take effort from our entire community. So Arts United asked OLG to position The Platform to become a regional movement by condensing the massive 78-page report into something more . . . user-friendly.<\/p>\n<p>After sifting through pages-upon-pages of research and charts, we refined the data to a brochure that quickly explains its three main goals, or artistic imperatives: (1) making our region known as a national arts destination, (2) helping people from all walks of life participate in the arts and (3) promoting the arts in local decision-making. And then tells readers how to get involved.<\/p>\n<p>It&#8217;s going to take some serious effort to elevate our creative sector to national status. But there are already exciting developments on the books, like a revolutionary music festival that&#8217;s bound to make waves this summer.<\/p>\n<p>If we generate enough support to make The Platform a regional priority, calling Northeast Indiana a national destination for the arts might not be as far off as we think.<\/p>\n<p>Who\u2019s with us?<\/p>\n",
        "slug": "making-a-movement"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/03\/tgo_dial.png",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/03\/alice_tgo_dial.png",
        "category_name": "Love & Like",
        "postDate": "2016-03-02 11:00:00",
        "author_name": "Olivia Fabian",
        "title": "My Heart Lives in Lucky Town",
        "postBody": "<p>Luck O\u2019 the West has been a whirlwind of ups, downs, sad times and happy ones. I think it brought out our true grit and spirit to persevere and to see things through. It made us realize that we are a family and can truly count on one another for a helping hand or a high five at any moment.<\/p>\n<p>Throughout the process of bringing Luck O\u2019 the West to life, we have experienced so much and have done our very best to do things to the level of Denise\u2019s wonderful, beautiful standards.<\/p>\n<p>I am happy to be able to show you part of the original collection (<a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/luck-o-the-west-is-here\">as Matt said<\/a>, much more was designed but ultimately not produced). We chose our absolute favorite pieces, the items that we felt would be your little one\u2019s new favorites too. Since the collection is so tight, I really love all the pieces but am especially excited about the outfits that can be made with these new items.<\/p>\n<p>Here are a few of my faves\u2026<\/p>\n<p>&nbsp;<\/p>\n<p><img class=\"alignleft size-full wp-image-2057\" title=\"bass_player\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/03\/OF_TGO_500_0003_8003110-1024x1024pp_w890_h890.png\" alt=\"\" width=\"400\" height=\"400\" \/><strong>The Bass Player from Austin Outfit<\/strong><\/p>\n<p>I love the <a href=\"http:\/\/thegoodones.com\/collections\/all\/products\/fancy-checkered-pants\">Fancy Checkered Pants<\/a> with the <a href=\"http:\/\/thegoodones.com\/collections\/all\/products\/i-will-be-good-tee\">I Will Be Tee<\/a> and the <a href=\"http:\/\/thegoodones.com\/collections\/all\/products\/the-good-luck-button-up\">Good Luck Button-up<\/a> overtop \u2013 sheriff badge optional. I feel like if you were sitting in a venue and saw that outfit walk in you would say, \u201cyeah\u2026 that dude is definitely in the band\u201d. And a tiny version of \u201cyeah\u2026 that dude is definitely in the band\u201d outfit is really just the greatest thing ever.<\/p>\n<p><strong style=\"clear: both; display: block; margin-top: 20px;\"><img class=\"alignleft size-full wp-image-2058\" title=\"marah-mountain\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/03\/OF_TGO_500_0002_8003244-1024x1024pp_w890_h890.png\" alt=\"\" width=\"400\" height=\"400\" \/>The Urban Rock Climber Outfit<\/strong><br \/>\nAnother combo that I thought was especially cool was the <a href=\"http:\/\/thegoodones.com\/collections\/all\/products\/luck-o-the-west-tee\">Luck O\u2019 the West Tee<\/a> with the <a href=\"http:\/\/thegoodones.com\/collections\/all\/products\/rockin-wranglin-button-up\">Rockin &amp; Wranglin Button-up<\/a> and the <a href=\"http:\/\/thegoodones.com\/collections\/all\/products\/dreamer-shorts\">Dreamer shorts<\/a>. Top it off with the <a href=\"http:\/\/thegoodones.com\/collections\/all\/products\/snowball-hat-luck-o-the-west\">Good-est Hat<\/a> for added flair points. It\u2019s little bit rock climber and a little bit hipster but cool either way.<\/p>\n<p><strong style=\"clear: both; display: block; margin-top: 20px;\"><img class=\"alignleft size-full wp-image-2058\" title=\"marah-mountain\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/03\/OF_TGO_500_0000_8003200-1024x1024pp_w890_h890.png\" alt=\"\" width=\"400\" height=\"400\" \/>The Dressy-is-not-Boring Outfit<\/strong><br \/>\nThe dressy outfit that I\u2019m really loving is the <a href=\"http:\/\/thegoodones.com\/collections\/all\/products\/fancy-checkered-pants\">Fancy Checkered Pants<\/a>, the <a href=\"http:\/\/thegoodones.com\/collections\/all\/products\/the-good-luck-button-up\">Good Luck Button-up<\/a> and the <a href=\"http:\/\/thegoodones.com\/collections\/all\/products\/haberdash-ii\">Haberdash II Necktie<\/a>. I feel this look would be really cool for Kindergarten graduation or a nice brunch outing with the grandparents. Say it with me- dressy does not have to be boring.<\/p>\n<p><strong style=\"clear: both; display: block; margin-top: 20px;\"><img class=\"alignleft size-full wp-image-2058\" title=\"marah-mountain\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/03\/OF_TGO_500_0001_8002640-1024x1024pp_w890_h890.png\" alt=\"\" width=\"400\" height=\"400\" \/>A cowgirl outfit should be cute but authentic.<\/strong><br \/>\nNo need for sequins or tulle. Just little cowgirl boots and lots of confidence. I felt the <a href=\"http:\/\/thegoodones.com\/collections\/all\/products\/hot-wasabi-tee\">Hot Wasabi Tee<\/a> under the <a href=\"http:\/\/thegoodones.com\/collections\/all\/products\/rockin-wranglin-button-up\">Rockin &amp; Wranglin Button-up<\/a>, paired with a little denim skirt and boots was a super great option for any cowgirl in training.<\/p>\n<div style=\"clear: both;\"><\/div>\n<p>&nbsp;<\/p>\n<p>I feel so proud to have helped bring this collection to life. It\u2019s tough to even put into words the love and admiration I have for the people I work with, for this brand and for everything it stands for. I feel so lucky to be a part of this amazing team and to have had the opportunity to learn from the best one ever.<\/p>\n<p>xo<\/p>\n<p>Olivia<\/p>\n",
        "slug": "my-heart-lives-in-lucky-town"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/DTL-Bruce-land.jpg",
        "category_name": "Show & Event",
        "postDate": "2016-02-26 10:00:00",
        "author_name": "Matt Kelley",
        "title": "The Wild and The Innocent",
        "postBody": "<p>On Saturday night,\u00a0my band is going to perform the music of Bruce Springsteen on stage at the historic Embassy Theatre, as part of an event called Down the Line.<\/p>\n<p>This event marks Down the Line\u2019s tenth anniversary, and that downright blows my mind. This band I\u2019m so lucky to be in\u2014The Legendary Trainhoppers\u2014played the\u00a0<i>last show\u00a0<\/i>of our first run in February 2007, at the inaugural DtL. That night, we played the songs of Bob Dylan. (70+ bands in, we\u2019re still the only one to play Bob\u2019s music at a Down the Line, oddly enough, and will be the first to take on Mr. Springsteen. Bands sure love The Beatles for some reason, though.)<\/p>\n<p>Down the Line came out of a thing we used to do with Columbia Street West, called the RRevolutions Concert Series. I did that series with my old buddy, Richard Reprogle.<\/p>\n<p>The deal was, Tom Borne\u00a0was on The Embassy\u2019s board, and called us up looking for ideas for a show that could be part of a yearlong anniversary celebration for the theatre. He said they had the high-dollar box checked, with an $85\/ticket\u00a0Martin Short gig, but needed an event that could get a youthful, non-traditional audience into the theatre.\u00a0Tom, a good guy who owns Asher Agency,\u00a0felt they could get that black-tie crowd, but didn\u2019t know how to reach the low-dough folks.\u00a0He\u00a0asked if we had ideas about how to do so.<\/p>\n<p>We did.<\/p>\n<p>The idea with Down the Line was to take the hard-working and excellent bands who were breathing life into our community&#8217;s underground music scene, put them on one of the Midwest&#8217;s finest stages, and challenge them to perform the music that inspired them to be a musician in the first place.<\/p>\n<p>The event was an unlikely and overwhelming success.<\/p>\n<p>OLG produced the first four Down the Lines, then handed the keys to The Embassy. (In the 2,400-capacity Embassy, we filled 1,800 seats the first year, 2,100 the second, and sold out the third and fourth.)<\/p>\n<p>Ten years on, with yearly DtLs and extra hard rock and country versions of the event, the thing has raised what accountants call a \u201cshit-ton\u201d of money to help keep the theatre thriving\u2014more than $300K.<\/p>\n<p>That\u2019s pretty great, but also, and more importantly, Down the Line has created some of the most memorable live performances in Fort Wayne over the last decade, and maybe ever.<\/p>\n<p>It\u2019s a unique community that creates and supports an event like this, and one that we should all be proud to call home. (This isn\u2019t happening in Des Moines IA, much less Portland OR, and I\u2019ll take Down the Line over Whole Foods any day. (I can get hummus at Target.))<\/p>\n<p>Photos by the great Joel Faurote:<\/p>\n<div style=\"background: #ffffff; padding: 20px 80px; margin: 20px -80px; float: none; clear: both;\">\n<div style=\"margin: 20px -80px 0 -80px;\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"downtheline\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/dtl_dial_1.png\" alt=\"\" width=\"1783\" height=\"1178\" \/><\/div>\n<\/div>\n<p>Thinking back on that first year, for late-February, we were blessed with the most beautiful\u00a0<em>day<\/em>. Midway through the concert, though, an ice storm hit. I still remember us packing up and loading out at the end of that night, slipping and sliding and so, so badly wanting to go for a beer, but watching slack-jawed as cars skidded through stoplights on black ice. It was a weather emergency!<\/p>\n<p>As we loaded our cars, still in disbelief over the show we&#8217;d just played, we did so under the lights and shadow of Bill\u2019s Palace restaurant and a liquor store. That dive restaurant and bottle shop are now a Courtyard hotel and a baseball stadium.<\/p>\n<p>Down the Line 10? It can take your breath away how fast time moves.<\/p>\n<p>\u2014\u2014<\/p>\n<p>As for Bruce Springsteen\u2026<\/p>\n<p>I\u2019m not sure how tired this story is at this point, but the fact\u2014and I mean\u00a0<em>fact<\/em>\u2014is that my entire life changed on the evening of December 5, 1992, when I got to see Bruce Springsteen in concert at Market Square Arena in Indianapolis, IN.<\/p>\n<p>One Lucky Guitar would not exist if it were not for that concert.<\/p>\n<p>Before that night, I was a math major at IU, on track to become an actuary who\u00a0puts in\u00a039 hours and 59 minutes a week at\u00a0the office\u00a0and then races home to work on his landscaping. Bigger house, nicer car. Instead, my life blew up, particularly in the penultimate moments of the song \u201cLight of Day,\u201d which I had never heard before that night. I returned to McNutt-Bordner late-late-late that night and in the wee wee hours proclaimed to everyone within earshot that I was changing my major the very next morning\u2014to art, or English lit, or anything that would allow me to have a sliver of the passion and belief and message of Bruce Springsteen\u2014and that I would never look back.<\/p>\n<p>That concert delivered the magic, the majesty, the ministry of rock &amp; roll, and it felt I\u2019d been waiting my entire life to hear it. Born again? I don\u2019t know, but to this day, I still make a bigger deal out of December 5th than I do February 23rd, my birth-birthday.<\/p>\n<p>After that night, I became obsessed with Bruce\u2019s music. First I bought all of the albums.\u00a0<em>Lucky Town<\/em>\u00a0was the new one (along with\u00a0<em>Human Touch<\/em>), and I loved it, and still do. (I wish yearly that Bruce would just make another four-piece, recorded-in-a-week rock album.)<\/p>\n<p>I\u2019d walk all over Bloomington with\u00a0<em>Lucky Town<\/em>\u00a0in my earphones, poring over every word, daydreaming that maybe someday\u00a0<em>I<\/em>\u00a0could be in a rock band.<\/p>\n<p>20 years to the day after that concert,\u00a0December 5,\u00a02012,\u00a0my son and I\u00a0went back to where Market Square Arena was\u2014it had since been razed and turned into a parking lot\u2014and recorded\u00a0this\u00a0little video for a Springsteen documentary some fans were working on. Here it is:<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0;\" src=\"https:\/\/player.vimeo.com\/video\/156715982\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>\u2014\u2014<\/p>\n<p><em>Lucky Town<\/em>\u00a0has this one song on it, \u201cLocal Hero,\u201d where Bruce muses on his own career. Bear in mind\u00a0<em>LT<\/em>\u00a0came out in 1992, seven years after the\u00a0<em>Born in the USA<\/em>\u00a0hysteria, five years after Bruce\u2019s last record, and accordingly a fair bit of the\u00a0<em>Lucky Town<\/em>\u00a0album wrestles with what happens when you reach where you never dreamt you\u2019d be, and how you\u00a0go about living\u00a0your life after that happens. (Our band has got this song \u201cFlow River Flow\u201d that\u2019s about the same thing, more or less, though not nearly as good, and even then it\u2019s pretty great.)<\/p>\n<p>Anyway, there\u2019s this bit in \u201cLocal Hero\u201d where Bruce sings:<\/p>\n<p><em>I was driving through my hometown,<br \/>\nI was just kinda killin\u2019 time,<br \/>\nWhen I saw a face starin\u2019 out from a black velvet painting<br \/>\nin the window of a five &amp; dime.<br \/>\nI couldn\u2019t quite recall his name,<br \/>\nbut the pose looked familiar to me,<br \/>\nSo I asked the salesgirl who was that man<br \/>\n\u2018tween the doberman and Bruce Lee?<br \/>\nShe said, \u201cJust a local hero.\u201d<br \/>\n\u201cA local hero,\u201d she said with a smile.<br \/>\n\u201cHe\u2019s a local hero, he used to live here for awhile\u2026\u201d<\/em><\/p>\n<p>In concert, Bruce confessed that was a true story.<\/p>\n<p>A few months later I\u2019m home for Spring Break, probably listening to that very song, or \u201cBetter Days,\u201d which I hadn\u2019t lived long enough to\u00a0understand, but had certainly lived long enough to\u00a0love. Driving down Coliseum Boulevard on an early Friday evening, I glanced to my right. The broken concrete parking lot corner near the closed-down Grease Monkey had been taken over by a guy with a box truck and a hundred or so black velvet paintings on display and for sale.<\/p>\n<p>Bruce was a little out of style at this point, but I thought I\u2019d give it a shot and careened into the lot.<\/p>\n<p>Sure enough, between an Indian sunset, a lion and a Harley-Davidson, there he was. The Boss. It\u2019s not a great portrait; not accurate, not flattering, and it plays to the stereotype\u2014clearly a\u00a0<em>Born in the USA<\/em>\u00a0caricature.<\/p>\n<p>Nonetheless, I had to have it.<\/p>\n<p>Guy running the operation wanted $75.\u00a0<em>You gotta be kidding me!<\/em>\u00a0I was working as a cart attendant at Target, making $5.40 an hour.<\/p>\n<p>(Yeah, I went home and\u00a0<em>worked<\/em>\u00a0on Spring Break; and also, kids, this was before we had any motorized device to help you push the carts, too.)<\/p>\n<p>$75? I passed, said\u00a0<em>No\u00a0way, man. Take care<\/em>.<\/p>\n<p>All that night, though, I couldn\u2019t stop thinking about that painting, and that song \u201cLocal Hero.\u201d<\/p>\n<p>The next day, Saturday, I go back, and I say, \u201cC\u2019mon man. Nobody\u2019s gonna buy this Bruce painting, it\u2019s the 90s!\u201d Guy won\u2019t move on the price. And he says he\u2019s leaving town in the morning, fast, so this is my last chance.<\/p>\n<p><em>No way.<\/em>\u00a0Pissed off, I roll\u00a0away.<\/p>\n<p>After my Sunday shift, I take a chance.<\/p>\n<p>It\u2019s out of my way, but as I drive up on that Grease Monkey, sure enough, there\u2019s my guy. I get out of the car. We both laugh. I say \u201cI thought you were leaving? Not so fast, huh? Fifty bucks.\u201d He says \u201cSeventy-five.\u201d<\/p>\n<p>I pay $75 for the painting.<\/p>\n<p>We almost embrace.<\/p>\n<p>That was 1993.<\/p>\n<p>Since then, I\u2019ve had that painting in every apartment or house I ever lived in, in Bloomington and then Fort Wayne, and it\u2019s been hanging up at One Lucky Guitar for about a decade now, the last few years in The B-Side. I wink at it every day, sometimes I talk to it, and always I marvel at everything it&#8217;s seen.<\/p>\n<p>Sometimes someone will see it and say something like \u201cIs that a chipmunk?\u201d Or once, \u201cMan, I love Jimi Hendrix.\u201d<\/p>\n<p>If they\u00a0<em>ask<\/em>\u00a0who it is, I usually reply, \u201cOh, it\u2019s just some local hero.\u201d<\/p>\n<div style=\"background: #000000; padding: 20px 80px; margin: 20px -80px; float: none; clear: both;\">\n<div style=\"margin: 20px -80px 0 -80px;\" align=\"center\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"velvetBruce\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/Screen-Shot-2016-02-25-at-11.12.56-AM.png\" alt=\"\" width=\"598\" height=\"597\" \/><\/div>\n<\/div>\n<p>\u2014\u2014<\/p>\n<p>When I got back down to Bloomington, I had all of Bruce\u2019s records, and started trying to chase down the live stuff. I needed to hear and experience those sounds that had so captured me, again. Well, you start getting into live Springsteen recordings and man, you just don\u2019t ever turn back.<\/p>\n<p>As a kid, I would skip lunch or just drink one of those little boxes of milk, and use my lunch money to buy football cards at Hook\u2019s drugstore after school.<\/p>\n<p>Ten years later, I\u2019m in Bloomington, and doing the same thing. I\u2019d buy a loaf of bread and dress it with Taco Bell hot sauce for a week\u2019s worth of dinners, just to save my money for rare\u00a0Springsteen bootlegs.<\/p>\n<p>In these pre-Napster days, you had to actually <em>buy<\/em> bootleg CDs on the underground market. In Bloomington, that meant Roscoe\u2019s Records, above The Discount Den.<\/p>\n<p>Bootleg CDs were about $25-30 a disc. And from the very beginning, Bruce played long shows\u2014enough music for two and even three CDs\u2014so you were looking at $50 or $80 per show, cash on the barrelhead.<\/p>\n<p>I did it, again and again and again.<\/p>\n<p>My favorite of all was a Great Dane Records 2CD set called\u00a0<em>The Saint, The Incident &amp; The Main Point Shuffle<\/em>, which was a play on the second Springsteen record&#8217;s title. This show, from February 5th, 1975, was performed after\u00a0<em>The Wild, The Innocent &amp; The E Street Shuffle<\/em>, yet before the recording of\u00a0<em>Born to Run<\/em>.<\/p>\n<p>The show was broadcast live on local Philly radio, WMMR, with host Ed Sciaky. The sound of this band in The Main Point,\u00a0a\u00a0small club in Bryn Mawr, PA is just spellbinding. It&#8217;s probably my favorite collection of music ever recorded, even if it never intended for release. (Don&#8217;t worry what the tattoos tell you.)<\/p>\n<p>This band sounded desperate and dangerous, full of street poets and joke tellers, hanging on threadbare but powerfully and courageously full of passion and\u00a0<em>belief<\/em>.<\/p>\n<p>From the nascent \u201cBorn to Run\u201d to\u00a0songs like &#8220;Wings for Wheels&#8221; \u2014 later rewritten as &#8220;Thunder Road,&#8221; probably the best song ever \u2014 to a nearly 20-minute version of &#8220;New York City Serenade,&#8221; to a solo piano reading of &#8220;Incident on 57th Street,&#8221; to a cover song for an artist I&#8217;d never heard before at that point in my life (\u201cI Want You,\u201d written by some cat named Bob Dylan)\u2014THESE are the sounds a young man breaks his heart to, and never, ever forgets.<\/p>\n<p>I&#8217;d lie awake with the lights off and the windows open on the third floor of the dorm and listen to this show, over and over. I&#8217;d smile, I&#8217;d cry, I&#8217;d dream. One time, I kissed a girl while it played. For a boy\u00a0with no idea where the world would take me or what I&#8217;d have to do with it, my earliest ideas of having some control over that very thing were born in this music.<\/p>\n<p>Those words, and that sound, it changed everything for me.<\/p>\n<p>I could see in color. Cinematic color.<\/p>\n<p>I&#8217;d soon run out into the night, eyes burning, and Bruce Springsteen\u2019s music in my head.<\/p>\n<p>On my best days, I&#8217;m still running.<\/p>\n<div style=\"background: #ffffff; padding: 20px 80px; margin: 20px -80px; float: none; clear: both;\">\n<div style=\"margin: 20px -80px 0 -80px;\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"downtheline\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/olgbrand.png\" alt=\"\" width=\"1783\" height=\"1178\" \/><\/div>\n<\/div>\n<p>\u2014\u2014<\/p>\n<p>The Legendary Trainhoppers at Down the Line.<\/p>\n<p><strong>2007 setlist:<\/strong><br \/>\nJohn Brown<br \/>\nSubterranean Homesick Blues<br \/>\nJust Like a Woman<br \/>\nTangled up in Blue<br \/>\nSummer Days<br \/>\nLike a Rolling Stone<br \/>\n\u2013<br \/>\nI Shall Be Released (w\/ all bands)<br \/>\nKnockin\u2019 on Heaven\u2019s Door (w\/ all bands)<\/p>\n<p>Yeah, we opened with \u201cJohn Brown.\u201d Bring it.<\/p>\n<p><strong>2016 setlist:<\/strong><br \/>\nAtlantic City<br \/>\nSpirit in the Night<br \/>\nI&#8217;m on Fire<br \/>\nBorn to Run<br \/>\nNew York City<br \/>\nHungry Heart<br \/>\nLight of Day<\/p>\n<p>Like Dylan, Bruce is a great American songwriter, and he\u2019s got songs on the Mount Rushmore of American music; his songs will live on like those of Woody Guthrie and Hoagy Carmichael. Which is to say, you can bend \u2018em and you can beat \u2018em and you can fight \u2018em, but you can never <em>break<\/em> \u2018em.<\/p>\n<p>We\u2019re looking forward to trying.<\/p>\n<p>Oh, by the way\u2014we\u2019re the first band up, at 7PM sharp. Here\u2019s hoping it\u2019s not a rainy night, because we wouldn\u2019t want the audience to get wet when the other bands are playing.<\/p>\n<p>I mean, with the damn roof blown off and all.<\/p>\n<p>\u2014\u2014<\/p>\n<p>&nbsp;<\/p>\n<p>Sometimes I wonder if we were a little smug when we included \u201cLegendary\u201d in our band\u2019s name. (We were, and that\u2019s alright.)<\/p>\n<p>Reality is, we\u2019d probably settle for being local heroes.<\/p>\n<p>\u2013 Matt Kelley<\/p>\n",
        "slug": "the-wild-and-the-innocent-2"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/lotw_3.png",
        "category_name": "Love & Like",
        "postDate": "2016-02-25 13:00:00",
        "author_name": "Matt Kelley",
        "title": "Luck o' the West Is Here!",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/lotw_1.png\"><img class=\" size-full wp-image-2636 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/lotw_1.png\" alt=\"lotw_1\" width=\"500\" height=\"500\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/lotw_2.png\"><img class=\" size-full wp-image-2637 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/lotw_2.png\" alt=\"lotw_2\" width=\"500\" height=\"501\" \/><\/a><\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/lotw_4.png\"><img class=\" size-full wp-image-2639 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/lotw_4.png\" alt=\"lotw_4\" width=\"500\" height=\"500\" \/><\/a>We had the time of our lives with this one. I\u2019m looking at emails in my \u201cLotW\u201d folder and it\u2019s a year ago this very week that Denise, Sam and our TGO crew were shooting around ideas for the collection\u2014things we\u2019d always wanted to do, things that we knew absolutely must be done.<\/p>\n<p>April 1 2015, Sam\u2019s birthday, we sent over the first logo for the collection, and she and Denise both replied with enthusiasm that is inappropriate for me to quote in an all-ages environment like this blog. We loved what we were building, just like always.<\/p>\n<p>Ultimately,\u00a0<i>Luck o\u2019 the West\u00a0<\/i>is a smaller collection than we originally envisioned (and indeed designed)\u2014but it\u2019s tight, creative and so, so, soooo good.<\/p>\n<p>If you think about everything* you ever loved about The Good Ones, you\u2019re going to find it again in this release: from the incredible designs and unexpected details from Denise and Sam\u2014better than ever with this collection\u2014to the amazing illustrations and conceptual ideas from Jake, Olivia, Emma and Jonathan,\u00a0<i>Luck o\u2019 the West\u00a0<\/i>plays out like our \u201cgreatest hits\u201d album.<\/p>\n<p>(* Missing are our friends in The Final Hurrahs; we released their designs last summer, living life loud with our striped collection and Backstage Pass tees! But trust us, they were a huge part of this collection\u2019s journey, too.)<\/p>\n<p>When we started this company, we said it was for the kids \u201cwho light fireworks in our souls.\u201d<\/p>\n<p><i>Luck o\u2019 the West\u00a0<\/i>sure is.<\/p>\n<p>From the Rockin\u2019 &amp; Wranglin\u2019 Button-Up to the Paw Pick Pantalones, your firework-lighter is going to be breaking hearts and busting eardrums. We even pay tribute to Tim Rogers, who helped name the company back in late 2011 when I went to see him in Portland OR, with the Fancy Checkered Pants. As Tim would say, this collection \u201cain\u2019t white bread, it\u2019s raisin toast and jam.\u201d<\/p>\n<p>\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n<p>In the second half of last year, we wondered what to do with\u00a0<i>Luck o\u2019 the West<\/i>.<\/p>\n<p>We were feeling unsure. Feeling beat. We were feeling lost.<\/p>\n<p>And then I asked myself, just as I had a thousand times before, \u201cWhat would Denise do?\u201d<\/p>\n<p>Ask yourself that question, and you won\u2019t feel so lost anymore.<\/p>\n<p>(Try it sometime, it\u2019ll change your life.)<\/p>\n<p>So here\u2019s\u00a0<i>Luck o\u2019 the West<\/i>.<\/p>\n<p>We hope you love it the way we loved creating it, and we hope it means as much to you as it does to us\u2014<\/p>\n<p>&nbsp;<\/p>\n<p>Matt Kelley and your friends at The Good Ones Clothing<\/p>\n",
        "slug": "luck-o-the-west-is-here"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/MJC-Twirl-BlogLanding-479x180.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2016-02-22 00:00:00",
        "author_name": "OLG Newswire",
        "title": "Twirling: The Spirit of Matilda Jane",
        "postBody": "<p><iframe src=\"https:\/\/player.vimeo.com\/video\/145682388\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/MJC-Twirl-1-copy.jpg\"><img class=\" size-full wp-image-2623 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/MJC-Twirl-1-copy.jpg\" alt=\"MJC-Twirl-1 copy\" width=\"500\" height=\"334\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/MJC-Twirl-2.jpg\"><img class=\" size-full wp-image-2616 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/MJC-Twirl-2.jpg\" alt=\"MJC-Twirl-2\" width=\"500\" height=\"334\" \/><\/a> <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/MJC-Twirl-3.jpg\"><img class=\" size-full wp-image-2617 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/MJC-Twirl-3.jpg\" alt=\"MJC-Twirl-3\" width=\"500\" height=\"334\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/MJC-Twirl-6.jpg\"><img class=\" size-full wp-image-2624 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/02\/MJC-Twirl-6.jpg\" alt=\"MJC-Twirl-6\" width=\"500\" height=\"334\" \/><\/a><\/p>\n<p>We made this video for Matilda Jane Clothing.<\/p>\n<p>It meant everything to us to be part of this story.<\/p>\n<p><strong>\u00a0<\/strong>\u2013 The team at One Lucky Guitar<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "twirling-the-spirit-of-matilda-jane"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/SFW_DIal_home.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2016-01-26 16:00:00",
        "author_name": "OLG Newswire",
        "title": "Starting a Place for Innovation",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/SFW_600_1.jpg\"><img class=\" size-full wp-image-2603 alignnone\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/SFW_600_1.jpg\" alt=\"SFW_600_1\" width=\"600\" height=\"600\" \/><\/a> <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/SFW_600_2.jpg\"><img class=\" size-full wp-image-2604 alignnone\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/SFW_600_2.jpg\" alt=\"SFW_600_2\" width=\"600\" height=\"600\" \/><\/a>We took a mid-afternoon break at OLG today for something more exciting than coffee.<\/p>\n<p>An organization called Start Fort Wayne is launching a new cowork space in downtown Fort Wayne, and we attended the big announcement\u2014not only because we love this city, but also because we had a hand in some of the work to make it happen.<\/p>\n<p>Start Fort Wayne came to us earlier this year for two logos: one for its overall operations, and one for its groundbreaking cowork space above Hoch Associates at 111 W. Berry Street called The Atrium.<\/p>\n<p>This space is set to open in May as a huge step toward SFW&#8217;s goal of inspiring a thriving and active entrepreneur community in our city with a common area for 20\u201340 entrepreneurs to rent desks and six private offices. The space will help lower barriers for entrepreneurs to start businesses downtown by allowing them to rent small spaces and ideally grow to the point that they move into their own buildings.<\/p>\n<p>Here at OLG, we\u2019re strong supporters of local development. We&#8217;ve helped build brands for organizations like YLNI, Greater Fort Wayne Inc. and Arts United. So when SFW came to us, we were excited to get involved.<\/p>\n<p>Since the Atrium is closely tied to SFW\u2019s mission, the client wanted both logos to work together and play off each other.<\/p>\n<p>So we created the logos with the same basic design around the idea of a start button or launch pad, featuring a circle around an arrow. The circle has three parts to represent SFW\u2019s three focus areas: community, education and space. And the arrow in the design also doubles as the \u201cA\u201d in \u201cstart.\u201d<\/p>\n<p>We used red and blue from the Fort Wayne flag to tie the brand back to our city, and we flipped the colors in both logos to distinguish SFW from The Atrium.<\/p>\n<p>To top it all off, we made a fill-in-the-blank dry erase sign with The Atrium\u2019s tagline: \u201cThe place where ____ happens.\u201d<\/p>\n<p>If you ask us, it\u2019s the place for \u201cinnovation.\u201d<\/p>\n",
        "slug": "starting-a-place-for-innovation"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/ISW_RDA_dial_landing.png",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/ISW_RDA_r2.png",
        "category_name": "News & Word",
        "postDate": "2016-01-20 00:00:00",
        "author_name": "OLG Newswire",
        "title": "Indiana Signworks Charms 2015 Regional Design Annual",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/IND1.jpeg\"><img class=\" size-full wp-image-2592 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/IND1.jpeg\" alt=\"IND1\" width=\"500\" height=\"350\" \/><\/a> <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/IND2.jpeg\"><img class=\" size-full wp-image-2593 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/IND2.jpeg\" alt=\"IND2\" width=\"500\" height=\"350\" \/><\/a> <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/IND3.jpeg\"><img class=\" size-full wp-image-2594 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/IND3.jpeg\" alt=\"IND3\" width=\"500\" height=\"350\" \/><\/a> <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/IND4.jpeg\"><img class=\" size-full wp-image-2595 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/IND4.jpeg\" alt=\"IND4\" width=\"500\" height=\"350\" \/><\/a> <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/IND5.jpeg\"><img class=\" size-full wp-image-2596 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/IND5.jpeg\" alt=\"IND5\" width=\"500\" height=\"350\" \/><\/a><\/p>\n<p>The New Year is off to a great start here at OLG with new concepts, new clients and B-Side shows already on the books.<\/p>\n<p>But one of our latest celebrations is related to friends and work from last year.<\/p>\n<p>The identity we created for Indiana Signworks was featured in <em>Print<\/em> magazine\u2019s prestigious 2015 Regional Design Annual as one of the 348 best American designs. This is OLG&#8217;s fourth feature in the annual, and we couldn\u2019t be more honored and absolutely stoked.<\/p>\n<p>Not only because Indiana Signworks is an amazing client, and we worked hard to build its identity from scratch. But also because we were the only Fort Wayne firm featured in the annual this year\u2014and one of the few firms from Indiana altogether.<\/p>\n<p>So if you haven\u2019t seen <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/a-new-way-to-stand-out\">our work for Indiana Signworks<\/a> yet, take a gander. It nods to the signage industry as a whole, with an abstract pattern inspired by elements of 3D sign blueprints. And it gives a fresh, contemporary feel to a company built on two legacies of experience and Hoosier heritage.<\/p>\n<p>Also, if you haven\u2019t checked out the <a href=\"http:\/\/www.mydesignshop.com\/print-magazine-winter-2015-digital-issue?utm_source=printmag.com&amp;utm_medium=referral&amp;utm_campaign=pr-jfa-toc-151222\">2015 Regional Design Annual<\/a> yet, that\u2019s worth a look, too. Among other winners in our region are LeoBurnett\u2019s Lovin\u2019 campaign for McDonalds, TOKY\u2019s full rebrand for MIT List Visual Arts Center and a killer 650-piece installment by Extra Credit Projects for the Art Everywhere US celebration in Grand Rapids.<\/p>\n<p>Special thanks to the venerable Charles S. Anderson of <a href=\"http:\/\/www.csadesign.com\/\">Charles S. Anderson Design<\/a> for judging more than 774 entries in the Midwest alone.<\/p>\n<p>Here\u2019s to more creative and heartfelt work in 2016!<\/p>\n",
        "slug": "indiana-signworks-charms-2015-regional-design-annual"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/FFDN_LoL_Dial_480.png",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/FFDN_LoL_Dial.png",
        "category_name": "Art & Strategy, Too",
        "postDate": "2016-01-19 00:00:00",
        "author_name": "OLG Newswire",
        "title": "Sharing the Language of Leadership",
        "postBody": "<p><iframe src=\"https:\/\/player.vimeo.com\/video\/149279221\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><iframe src=\"https:\/\/player.vimeo.com\/video\/148513514\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><iframe src=\"https:\/\/player.vimeo.com\/video\/148513515\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Learning to be a good leader is a lot like learning a new language. It takes time, commitment and practice to get it right.<\/p>\n<p>That&#8217;s what the \u201cLanguage of Leadership\u201d conference in Fort Wayne was all about. It was a day of lectures with national and local speakers\u2014including our own Matt Kelley\u2014designed to help local nonprofit leaders use change to achieve enduring, positive results in their organizations.<\/p>\n<p>The Foellinger Foundation, a grant-making body supporting Allen County nonprofits, organized the event and asked OLG to capture the highlights. But we wanted to do more than document the day. We wanted to continue conversations at the conference in a way that nonprofit leaders could relate to and apply in their lives.<\/p>\n<p>So we put together a video and social media campaign featuring a few inspiring leaders who attended the conference: Sherry Early-Aden, Doug Wood and Carrie Minnich. Then we showed how these leaders used skills from the conference to advance their work.<\/p>\n<p>It turns out, helping leaders change organizations often starts with helping leaders be comfortable with change themselves, by not forcing it or avoiding it, and the \u201cLanguage of Leadership\u201d conference did just that.<\/p>\n<p>It showed how leaders like Sherry, Doug and Carrie can harness change as a force for good in Allen County and carry the Foellinger Foundation&#8217;s legacy into our future.<\/p>\n",
        "slug": "sharing-the-language-of-leadership"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/2015_Dial_Landing.png",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/2015_top_banner.png",
        "category_name": "Love & Like",
        "postDate": "2016-01-08 00:00:00",
        "author_name": "OLG Newswire",
        "title": "Top 2015, Misc. & More\u2014",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/top10_rev2.png\"><img class=\" wp-image-2588 size-full alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/top10_rev2.png\" alt=\"2015 Top 10 Albums Emma One Lucky Guitar\" width=\"500\" height=\"900\" \/><\/a><img class=\" size-full wp-image-2586 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2016\/01\/DietCig_Rail_FacebooK_Poster.png\" alt=\"Diet Cig Fort Wayne One Lucky Guitar Brass Rail\" width=\"500\" height=\"750\" \/>It\u2019s January 8, 2016, but people are still accidentally dating \u201c2015\u201d on all of their important documents, so I still have time to get my year-end review in! And here they are\u2014<\/p>\n<p>My Top 10 Albums of 2015:<\/p>\n<p><strong>1. Bully<\/strong> <em>\u201cFeels Like\u201d<\/em><br \/>\n<strong>2. Colleen Green<\/strong> <em>\u201cI Want to Grow Up\u201d<\/em><br \/>\n<strong>3. Courtney Barnett<\/strong> <em>\u201cSometimes I Sit and Think, and Sometimes I Just Sit\u201d<\/em><br \/>\n<strong>4. Diet Cig<\/strong> <em>\u201cOver Easy\u201d<\/em><br \/>\n<strong>5. Rayland Baxter<\/strong> <em>\u201cImaginary Man\u201d<\/em><br \/>\n<strong>6. Brandon Flowers<\/strong> <em>\u201cThe Desired Effect\u201d<\/em><br \/>\n<strong>7. Father John Misty<\/strong> <em>\u201cI Love You, Honeybear\u201d<\/em><br \/>\n<strong>8. Beach Slang<\/strong> <em>\u201cThe Things We Do to Find People Who Feel Like Us\u201d<\/em><br \/>\n<strong>9. Cayetana<\/strong> <em>\u201cNervous Like Me\u201d<\/em><br \/>\n<strong>10. Yo La Tengo<\/strong> <em>\u201cStuff Like That There\u201d<\/em><\/p>\n<p>Some other albums I couldn\u2019t stop listening to can be found at the bottom of the list on the left\/above, with some special shout-outs to <strong>Mike Adams at His Honest Weight<\/strong> <em>Preparation Age EP<\/em>, <strong>Houndmouth<\/strong> <em>Little Neon Limelight<\/em>, <strong>White<\/strong> <strong>Reaper<\/strong> <em>White Reaper Does It Again<\/em> and <strong>Elle<\/strong> <strong>King<\/strong> <em>Love Stuff<\/em> (the <em>Ex\u2019s and Oh\u2019s<\/em> gal\u2026 the daughter of Rob Scheinder\u2026 a<em>mazing<\/em>).<\/p>\n<p>With the exceptions of C. Barnett and Yo La (coming for you both in 2016), I saw 8\/10 of my tops live and in person.<\/p>\n<p>Bully started their set at MOTR Pub in Cinci, OH, while the line was still around the block to get in. The view inside the venue was basically, if you can imagine, 10 hot dogs being shoved into one bun. <em>(I\u2019ve actually seen Bravas shove three veggie dogs into one bun before, and even that was out of control.)<\/em> Somehow, I made my way from the middle of the line to the front of the stage within four songs. I was one of <em>thoseee<\/em> <em>people<\/em>\u2026 the people that push their way to the front; side-eyes and expletives followed the path I was forging in the packed pub. Subsequently, I was pushed over Alicia Bognanno\u2019s monitor by a large group of jean jackets when she started shredding during the second verse of <em>\u201cSix.&#8221;\u00a0<\/em>It was <strong>the best<\/strong>. Missing a toenail, I came back to work on Monday and told my pal, Jake Sauer, the entire story. Unknowingly, he managed to ease my mind for the rest of my life if I ever feel bad about pushing my way to the front of a stage:<\/p>\n<p><em>\u201cI don\u2019t get that. It\u2019s a rock show. How are you gonna go to a rock show and not expect to get shoved?\u201d<\/em><\/p>\n<p><strong>Right on, Sau! <\/strong>Front or bust. Since when did being aggressive* become a <em>bad<\/em> thing? Always seems to serve me well.<\/p>\n<p>While I\u2019m on the topic of live shows by bands that are my favorite, #4 Diet Cig is coming to Fort Wayne in February! Thank the universe that Corey at The Brass Rail is also a fan and managed to get them to come play. I was lucky enough to get to do the poster (bottom left) and it was an insanely fun one to design. The gal at Creighton Walgreens looked at me a little weird when I asked her to ring up Diet Coke, Marlboro Cigs, slim jims and flower clips in a specific order, but whatever. It was important.<\/p>\n<p>Dang, writing this post just reminded me how great 2016 is shaping up to be\u2014<\/p>\n<p><strong>January:<\/strong> <a href=\"https:\/\/www.facebook.com\/events\/1109354805755710\/\">LTH<\/a> at The Rail, <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/bside\/\">Steve Forbert<\/a> at The B-Side and The Copyrights at Skeletunes.<br \/>\n<strong>February:<\/strong> <a href=\"https:\/\/www.facebook.com\/events\/1502108410092257\/\">Diet Cig<\/a> and <a href=\"https:\/\/www.facebook.com\/events\/856939017758986\/\">Low Cut Connie<\/a> at The Rail, <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/bside\/\">Rayland Baxter<\/a> at The B-Side (!!!), <a href=\"https:\/\/www.facebook.com\/events\/382328998602703\/\">Album Release<\/a> for LTH w\/s\/g <a href=\"https:\/\/www.facebook.com\/Metavari\/\">Metavari<\/a> at The Phoenix and <a href=\"https:\/\/www.facebook.com\/events\/490731494438431\/\">Down the Line<\/a> at The Embassy.<br \/>\n<strong>March:<\/strong> <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/bside\/\">Chuck Prophet<\/a> at The B-Side<\/p>\n<p>\u2026and so on.<\/p>\n<p>Make sure you don\u2019t miss a thing with me,<br \/>\nEmma<\/p>\n<p>\u2014<\/p>\n<p><em>*Off-topic, but music-related, side note on aggression: I read Patti Smith\u2019s book &#8216;Just Kids&#8217; this year, as well. (Thanks for the borrow, MK, and the wisdom.) Among many of my\u00a0favorite quotes, I really loved this excerpt about her other-half\u2019s view on her: \u201cRobert would never compromise, but oddly enough, he kept a censorious eye on me. He worried that my confrontational manner would hamper my chances of success.\u201d That\u2019s why, directly after reading her book, I had to buy a ticket to go see her in Ann Arbor for a book reading. She ended up singing \u201cBecause the Night\u201d acoustic with her son, and it was even more amazing than the time I lost a toenail at a Bully concert in Cincinnati.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "2015-tops"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/12\/Knull_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2015-12-30 00:00:00",
        "author_name": "OLG Newswire",
        "title": "Reframing a Filmmaker's Identity",
        "postBody": "<p><em><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/12\/Knull_500_1.jpg\"><img class=\"aligncenter size-full wp-image-2574\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/12\/Knull_500_1.jpg\" alt=\"Knull_500_1\" width=\"500\" height=\"500\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/12\/Knull_500_2.jpg\"><img class=\"aligncenter size-full wp-image-2575\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/12\/Knull_500_2.jpg\" alt=\"Knull_500_2\" width=\"500\" height=\"500\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/12\/Knull_500_3.jpg\"><img class=\"aligncenter size-full wp-image-2576\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/12\/Knull_500_3.jpg\" alt=\"Knull_500_3\" width=\"500\" height=\"500\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/12\/Knull_500_4.jpg\"><img class=\"aligncenter size-full wp-image-2577\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/12\/Knull_500_4.jpg\" alt=\"Knull_500_4\" width=\"500\" height=\"500\" \/><\/a>At the heart of any great story is a storyteller. That&#8217;s where you&#8217;ll find Brad Knull.<\/em><\/p>\n<p>Brad is a filmmaker who embraces grit to bring out the magic in moments we want to watch, re-watch and then go tell someone about. So when Brad approached us for an updated brand identity for his company, we were excited to do the work.<\/p>\n<p>We wanted to help him stand out as a professional director\/DP, shooting commercials for the likes of Red Bull and Adidas. But we also wanted to convey his personality as an outdoor enthusiast, a scrappy one-man-band and a rogue globetrotter.<\/p>\n<p>So we designed a logo with a custom typeface inspired by the typography on trail signage in national parks to capture his adventurist spirit, and we wrote an elevator speech to put his work into words.<\/p>\n<p>Brad is all about getting to the heart of the action where stories make us feel something and inspire us to move.<\/p>\n<p><em>Brad tells stories that make you laugh. And cry. And believe in people and ideas and beating the odds.<\/em><\/p>\n<p><em>Good stories entertain you. But the great ones change you.<\/em><\/p>\n<p>It turns out the best storytellers do, too.<\/p>\n",
        "slug": "reframing-a-filmmakers-identity"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/11\/TGO_Promo_dial_landing.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/11\/TGO_masthead_promoDial_r2.gif",
        "category_name": "Art & Strategy, Too",
        "postDate": "2015-11-23 10:00:00",
        "author_name": "OLG Newswire",
        "title": "TGO, TGO, TGO PROMO!",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/11\/TGO-160C_email_AvailableNow_400px.gif\"><br \/>\n<\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/11\/TGO_Promo_dial_r2.gif\"><img class=\" size-full wp-image-2557 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/11\/TGO_Promo_dial_r2.gif\" alt=\"The Good Ones Clothing One Lucky Guitar\" width=\"500\" height=\"900\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/11\/Wasabi_500px.gif\"><img class=\" size-full wp-image-2545 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/11\/Wasabi_500px.gif\" alt=\"The Good Ones Clothing One Lucky Guitar\" width=\"500\" height=\"500\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/11\/board_500px.gif\"><img class=\" size-full wp-image-2558 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/11\/board_500px.gif\" alt=\"The Good Ones Clothing One Lucky Guitar\" width=\"500\" height=\"500\" \/><\/a>I&#8217;m not saying we have, I&#8217;m just saying we\u00a0<em>might<\/em>\u00a0<em>have<\/em> gone a lil .gif crazy during our latest round of promo work for\u00a0<a href=\"http:\/\/thegoodones.com\">The Good Ones Clothing<\/a>. Gif? Jif? Hard G? Soft J? Who knows. (Well,\u00a0<a href=\"http:\/\/www.cnn.com\/2013\/05\/22\/tech\/web\/pronounce-gif\/\">this guy<\/a>\u2014the inventor or whatever\u2014acts like he knows, but I\u00a0can&#8217;t\u00a0accept that it&#8217;s supposed to be pronounced like the peanut butter, just yet&#8230;\u00a0<em>not today, Steve!<\/em>)<\/p>\n<p>Anyway! If you want to catch someone&#8217;s\u00a0eye, there&#8217;s nothing better than a bright, orange table top, a yellow shirt and a bunch of sushi,\u00a0right? Right! Or maybe some little dudes hangin&#8217; out in front of a chalkboard, making faces and living life? Nothing better, in my opinion! That&#8217;s why we introduced the practice of the .gif for a variety of promo materials\u00a0for the latest and greatest release of TGO gear.\u00a0We made everything\u2014copy, deals, sliders, emails, Instagrams, Facebooks and Twitters\u2014the whole team!<\/p>\n<p>Check &#8217;em out, and pay close attention for a sneak at a little promotion we have coming up for TGO at the end of the month&#8230;.<\/p>\n<p>&#8211; Emma<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "tgo-tgo-tgo-promo"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/11\/Branan_Dial_Landing_rev.jpg",
        "category_name": "Show & Event",
        "postDate": "2015-11-10 10:00:00",
        "author_name": "OLG Newswire",
        "title": "An Evening with Cory Branan",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/11\/CoryBranan_500.jpg\"><img class=\"alignnone size-full wp-image-2527\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/11\/CoryBranan_500.jpg\" alt=\"Cory Branan at The B-Side at One Lucky Guitar\" width=\"500\" height=\"393\" \/><br \/>\n<\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/11\/branangif_500pxr2.gif\"><img class=\"alignnone size-full wp-image-2529\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/11\/branangif_500pxr2.gif\" alt=\"Cory Branan at The B-Side at One Lucky Guitar\" width=\"500\" height=\"500\" \/><\/a><\/p>\n<p>There are only a couple requirements to play at The B-Side at OLG, and even then, the rules are more than a little loose. Anyway, the <em>most important<\/em> <em>rule<\/em> is that someone at OLG has to love the person playing.<\/p>\n<p>So, you can already\u00a0guess who that\u00a0person at OLG is in regards\u00a0to the next B-Side performer,\u00a0Cory Branan, when CB&#8217;s own record label states <strong>\u201cRIYL: PW, BD, JP, TS, etc.\u201d<\/strong><\/p>\n<p>If you had to Google any of those acronyms, no worries&#8230;\u00a0I got you:<\/p>\n<p><em>Recommended if you like: Paul Westerberg, Bob Dylan, John Prine and\u00a0Todd Snider.\u00a0<\/em><\/p>\n<p>Whoa!<\/p>\n<p><strong>Alright<\/strong>.<\/p>\n<p><em>Well<\/em>&#8230;<\/p>\n<p>A little note on the poster:<\/p>\n<p>My favorite\u00a0poster to design for\u00a0The B-Side so far, inspired by CB&#8217;s lyrics from <em>The Prettiest Waitress in Memphis,<\/em> that reads, &#8220;And her name and her number on a Sweet &#8216;n Low package is the best poem I&#8217;ve ever read.&#8221; Endearing\u00a0as hell, right?<\/p>\n<p>You&#8217;re not going to want to miss it!<\/p>\n<p>\u2014<\/p>\n<p><strong>An Evening with\u00a0Cory Branan<\/strong><br \/>\n<strong>The B-Side at One Lucky Guitar<\/strong><br \/>\n<strong>Thursday, December 3rd, 2015<br \/>\n<\/strong><em>1301 Lafayette Street, Downtown Fort Wayne<br \/>\n<\/em><em>8 PM doors \u00a0| \u00a08:30 PM show \u00a0| \u00a018+ \u00a0| \u00a0BYO<\/em><\/p>\n<p>Advance tickets ($7)\u00a0<a href=\"http:\/\/www.brownpapertickets.com\/event\/2304486\" target=\"_blank\">available at brownpapertickets.com<\/a>.<\/p>\n<p>Invite your friends on\u00a0<a href=\"https:\/\/www.facebook.com\/events\/1642447966043675\/\" target=\"_blank\">Facebook<\/a>.<\/p>\n",
        "slug": "an-evening-with-cory-branan"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/10\/olg-video-dial-landing.jpg",
        "category_name": "News & Word",
        "postDate": "2015-10-09 00:00:00",
        "author_name": "OLG Newswire",
        "title": "Take a Stand for Your Band.",
        "postBody": "<p><iframe src=\"https:\/\/player.vimeo.com\/video\/141716449?title=0&amp;byline=0&amp;portrait=0\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><span class=\"s1\">We spent the first nine months of the year with our sleeves rolled up, creating challenging and exciting ad campaigns for our terrific clients\u2014some existing, some new. Many of those campaigns included video work, whether a web series or TV commercials, an Instagram micro-series or a new way to interview and choose a physician. Well, all that video got us fired up to create one for <i>ourselves<\/i>\u2014to share who we are, what we do and why it matters in less than two minutes and thirty seconds. And we almost made it. (2:37!)<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Enjoy yourself.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u2013 Team OLG<\/span><\/p>\n",
        "slug": "take-a-stand-for-your-band"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/10\/UWWC_landing.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2015-10-07 00:00:00",
        "author_name": "OLG Newswire",
        "title": "Giving More than Money",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/10\/UWWC_dial.jpg\"><img class=\"alignnone size-full wp-image-2459\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/10\/UWWC_dial.jpg\" alt=\"United Way Whitley County One Lucky Guitar\" width=\"500\" height=\"1000\" \/><\/a><br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/fZnUh1MeucI\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>We\u2019ve heard the message.<\/p>\n<p>Organizations need money so they can support people who rely on their services.<\/p>\n<p>But it seems like we hear it so often\u2013especially around the holidays.<\/p>\n<p>So when the United Way of Whitley County came to us about promoting donations during their biggest giving season from October to December, we knew the average call to give wouldn\u2019t work.<\/p>\n<p>Organizations ask for money all the time, and large organizations like the United Way have a hard time making the appeal because it can be difficult to see their direct impact in the community.<\/p>\n<p>But what if we could see what we were giving, and what if it was more than money?<\/p>\n<p>What if giving to United Way was giving second chances to teenagers doing drugs so they could clean up and graduate?<\/p>\n<p>Or what if it was giving confidence to homeless mothers so they could find jobs and financially support their children?<\/p>\n<p>We might be more generous if we could give something like that, right?<\/p>\n<p>That&#8217;s the idea behind our campaign \u201cWhat will you give?\u201d for the United Way of Whitley County. It shows how giving to United Way is giving real people life-changing results, and to prove it, we talked to the people themselves.<\/p>\n<p>We grouped United Way\u2019s functions into three categories: education services, financial services and community chest services. Then we identified individuals in each category whose lives were changed by United Way.<\/p>\n<p>We invited these individuals to our office for emotional interviews where they shared their stories and explained what United Way means to them\u2014not just the warm and fuzzy things, but the real, powerful things, too.<\/p>\n<p>In the end, we put together a full campaign that included a video, poster, billboard and other marketing materials to spread the word.<\/p>\n<p>When you give to United Way, you give more than money.<\/p>\n<p>You give hope, healing, success and so much more to people in your hometown.<\/p>\n<p>And that\u2019s something we can&#8217;t hear enough.<\/p>\n<p>&nbsp;<\/p>\n<p>Visit <a href=\"http:\/\/unitedwaywhitleycounty.org\/donate\/\">UnitedWayWhitleyCounty.org\/donate<\/a> to donate and see it all live.<\/p>\n",
        "slug": "giving-more-than-money"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/Amplify_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2015-09-30 08:00:00",
        "author_name": "OLG Newswire",
        "title": "Turning up the Volume",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/Amplify_500.jpg\"><img class=\"alignnone size-full wp-image-2453\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/Amplify_500.jpg\" alt=\"Amplify_500\" width=\"500\" height=\"1756\" \/><\/a>You know how you instinctively turn up the volume when you hear your favorite song?<\/p>\n<p>That\u2019s the idea behind a new crowdfunding platform by Arts United, called <em><a href=\"http:\/\/www.artsunited.org\/amplify\/\">Amplify Art!<\/a><\/em><\/p>\n<p>It\u2019s a website similar to a local version of <a href=\"https:\/\/www.kickstarter.com\/\">Kickstarter<\/a>, where people and organizations can crank up the volume on their favorite creative ideas by raising support and awareness for them online.<\/p>\n<p>Arts United came to us with the concept a few months ago, and we couldn&#8217;t wait to get started.<\/p>\n<p>Northeast Indiana has been growing its arts scene for years now, and a crowdfunding platform that breaks down the barriers to traditional fundraising creates more opportunities for artists in our region.<\/p>\n<p>It works like this. Artists and organizations submit ideas online, and then a special committee reviews the submissions and chooses projects to feature on the web page for funding twice a year, creating a community portal where anyone can sponsor art projects at the click of a button.<\/p>\n<p>When it came to making the idea a reality, we added our own artistic touch and came up with a name that had a double meaning. <em>Amplify Art!<\/em> reminded us of the artistic expression in music, and it expressed the idea of promoting projects or making art louder.<\/p>\n<p>Once we had the name, we wanted a logo and brand identity that worked well with Arts United\u2019s existing marketing materials we created back in 2009, from the original logo and identity to the campus signage, website and print collateral.<\/p>\n<p>So we developed a design that struck a balance between the organization&#8217;s business functions and artistic flair, using a comment bubble around the word \u201camplify\u201d to show how a little chatter can boost ideas online.<\/p>\n<p>After that, we created the <a href=\"http:\/\/www.artsunited.org\/amplify\/\">web page where <em>Amplify Art!<\/em> lives<\/a>. This is a single page where donors can contribute money from desktops or smartphones and where artists or organizations can share ideas. So it has to appeal to multiple audiences and make it easy for them to find what they are looking for.<\/p>\n<p>Since projects are only active for funding 30-days during campaign sessions, they take priority. At the top of the page, each project has a short profile with a description and a progress bar where donors can track its funding.<\/p>\n<p>Scroll past the active projects, and you&#8217;ll find more information about <em>Amplify Art!<\/em> and instructions to submit ideas.<\/p>\n<p>Along with the webpage, we made marketing materials for Arts United and its partner organizations to spread the word.<\/p>\n<p>Northeast Indiana is a creative place, and making more ideas a reality here is a great feeling\u2014like rocking out to our favorite tunes.<em><br \/>\n<\/em><\/p>\n<p>Let&#8217;s make it loud.<\/p>\n",
        "slug": "turning-up-the-volume"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/IM_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/IM_960_Header_1.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2015-09-24 13:00:00",
        "author_name": "Jake Sauer",
        "title": "What All the Buzz Is About",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/IM_BTS_500_11.jpg\"><img class=\"alignnone size-full wp-image-2396\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/IM_BTS_500_11.jpg\" alt=\"I&amp;M_BTS_500_11\" width=\"500\" height=\"667\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/IM_Development-500_1.jpg\"><img class=\"alignnone size-full wp-image-2397\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/IM_Development-500_1.jpg\" alt=\"I&amp;M_Development-500_1\" width=\"500\" height=\"500\" \/><\/a>Yellow spandex on Instagram.<\/p>\n<p>A pi\u00f1ata party on Facebook.<\/p>\n<p>You might say the OLG office has been <em>buzzing<\/em> with extra energy the last few months.<\/p>\n<p>When Indiana Michigan Power came to us earlier this year and asked us to help them educate homeowners about saving energy around the house, we knew it could be fun.<\/p>\n<p>The challenge was making videos about energy efficiency interesting enough that people would actually want to watch them among everything else on the Internet.<\/p>\n<p>We needed a concept so big and so bold it would stand out and stick with people \u2014 a concept like yellow spandex.<\/p>\n<p>So we went to work, and we realized a big reason we use extra energy is because we can\u2019t see it. And when we can&#8217;t see something, it&#8217;s easy to waste.<\/p>\n<p>But what if energy was visible?<\/p>\n<p>This idea led us to develop a set of quirky characters called the Wattsters. These guys are bright yellow and 7-feet-tall, and they make extra energy impossible to ignore.<\/p>\n<p>In our videos, the Wattsters surprise a homeowner every time she overuses energy around the house. One of the biggest challenges was bringing them to life in the first place. Our early sketches show how we refined their look. We wanted them to be goofy and aloof. And, of course, they had to represent the electricity that was running amok, so we stayed true to the lightning bolt form.<\/p>\n<p>When it came time to bring the Wattsters to life, it took ingenuity, sewing skills and a lot of yellow felt to make it happen. And in the end, they starred in a series of web videos where they got into all sorts of trouble, making messes until our homeowner learned simple ways to change her habits and keep extra energy out.<\/p>\n<p>When you see extra energy, you won\u2019t be able to ignore it either. Working on this campaign has been a good reminder to all of us at OLG to be more energy efficient. But you don&#8217;t have to take our word for it.<\/p>\n<p>Watch the first two videos (below), The Right Light and Recycle Old Appliances. Indiana Michigan Power\u00a0will be posting more videos on <a href=\"https:\/\/www.facebook.com\/indianamichiganpower?fref=ts\">their Facebook page<\/a>, one-by-one, until mid-November, so stay tuned for updates, and see what the buzz is about for yourself. Go ahead and \u201clike\u201d their page while you\u2019re at it, too.<\/p>\n<p>And watch out! Now that our homeowner is energy efficient, these guys don\u2019t have a place to stay anymore. If you overuse energy, they might crash with you.<\/p>\n<p>So &#8230; how do you feel about yellow spandex?<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/25nOk4aBuHE?rel=0&amp;showinfo=0\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe> <iframe src=\"https:\/\/www.youtube.com\/embed\/G0YCFSC5Lxc\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n",
        "slug": "what-all-the-buzz-is-about"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/BTC_landing.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/FitGuide_Dial_header-copy1.jpeg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2015-09-22 00:00:00",
        "author_name": "Olivia Fabian",
        "title": "Friends Forever: Behind the Curtain",
        "postBody": "<p><img class=\" size-full wp-image-2441 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/FitGuide_Dial-copy.jpeg\" alt=\"FitGuide_Dial copy\" width=\"500\" height=\"1162\" \/> <img class=\" size-full wp-image-2442 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/OFAB_BP_BFF-copy.png\" alt=\"OFAB_BP_BFF copy\" width=\"500\" height=\"350\" \/>Every Summer Matilda Jane Clothing invites their direct sales associates (Trunk Keepers) to travel to Fort Wayne for an event filled with best friends, larger than life sets and decor, lots of learning and the most creative and adorable clothing you can imagine. This dreamland of an event is Dress Rehearsal. Dress Rehearsal is host to women from all over the country. It spans several days, includes an awards event, tons of training sessions and classes and is the first reveal of the next season&#8217;s clothing.<\/p>\n<p>OLG has had the privilege of orchestrating the reveal of these amazing collections of clothing the past two years via a high-energy fashion show. Bright lights, fun music, a catwalk runway and tiny humans in adorable dresses&#8230; it was the most perfect assignment for Bridget and I, and we had an amazing time.<\/p>\n<p>This year&#8217;s theme was Friends Forever, and we embraced it in every way. We began the show with two girls doing a best friend handshake. We had moments of on-stage high fives and hugs and featured music highlighting friends throughout generations.<\/p>\n<p>In addition to producing a fashion show, OLGer (and one of my best gal pals) Emma designed an adorable print piece. This piece was used by Trunk Keepers as a fit guide to reference throughout the show and beyond. It&#8217;s a cute little booklet that shows each model&#8217;s name, measurements and what size and outfit they wore in the show.<\/p>\n<p>OLG was also tasked with putting together a video to open the runway show, giving Trunk Keepers a glimpse behind the scenes at the designers&#8217; process and what Friends Forever means to them.<\/p>\n<p>Throughout the process of coordinating models, lighting, decor, choreography, music, videos, handouts, overall flow of the show and much much more, we made soooo many pals. The gals at MJC were a delight. The amazing people at The Grand Wayne were rockstars. The models from Fort Wayne Ballet were true professionals and absolute dolls, and Cheryl from A Party Apart is always just the coolest person ever.<\/p>\n<p>This year&#8217;s Dress Rehearsal theme also made it even more clear that all of us here at OLG are not really just coworkers. We&#8217;re friends who get to do really cool things together and just happen to make a living in the process. OLGers don&#8217;t stop hanging out at five o&#8217;clock on Fridays. OLGers go to shows together in evenings and have backyard cookouts and take road trips\u2026 and sometimes they sing karaoke together on weekends, too.<\/p>\n<p>So thanks to all my friends for another fun and successful project! I can&#8217;t wait to tell you all about the next one we&#8217;re working on.<\/p>\n",
        "slug": "friends-forever-behind-the-curtain"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/flats2.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2015-09-22 00:00:00",
        "author_name": "Matt Kelley",
        "title": "OLG Showprint: Sooner or Later",
        "postBody": "<p>About once a year, we need to make room for new posters on the ol&#8217; <em>Local Show o&#8217; the Week<\/em> column here at OLG HQ. Which means we need to take all the old posters down. It takes teamwork to get the job done right, and we made a video to document the task. (It&#8217;s 2015 and <em>everything<\/em> must be documented, right?)<\/p>\n<p>This is a sequel of sorts to <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/cleaning-out-the-flat-files-an-olg-showprint-showreel\" target=\"_blank\"><em>Cleaning out the Flat Files,<\/em><\/a>\u00a0which is highly recommended.\u00a0We designed most of these posters, along with friends like pye,brown, Shaun Malinowski and Josh VonGunten. Shot and edited April 2015.\u00a0&#8220;Sooner or Later&#8221; written and performed by MARAH, used by permission. Find it on the all-time top ten record, <em>If You Didn&#8217;t Laugh, You&#8217;d Cry<\/em>.<\/p>\n<p>More OLG showprint <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/category\/show-and-event\" target=\"_blank\">here<\/a>.<\/p>\n<p>Get out there, Fort Wayne. Enjoy yourself.<\/p>\n<p><iframe style=\"float: none; boder: none; margin: 20px 0;\" src=\"https:\/\/player.vimeo.com\/video\/139933755?color=ffffff&amp;title=0&amp;byline=0&amp;portrait=0\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n",
        "slug": "olg-showprint-sooner-or-later"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/big.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/OWX-Bannner1.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2015-09-16 00:00:00",
        "author_name": "OLG Newswire",
        "title": "The News Is Out",
        "postBody": "<p style=\"text-align: left;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/QEyN9PZI_Ls\" width=\"500\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><img class=\" size-full wp-image-2423 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/OWX-1.jpg\" alt=\"OWX-1\" width=\"500\" height=\"334\" \/> <img class=\" size-full wp-image-2437 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/OWX-32.jpg\" alt=\"OWX-3\" width=\"500\" height=\"334\" \/><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/OWX-Web-9-copy.jpeg\"><img class=\" size-full wp-image-2439 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/OWX-Web-9-copy.jpeg\" alt=\"OWX-Web-9 copy\" width=\"500\" height=\"334\" \/><\/a><img class=\" size-full wp-image-2434 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/OWX-Posters-3-copy1.jpeg\" alt=\"OWX-Posters-3 copy\" width=\"500\" height=\"772\" \/> <a href=\"http:\/\/thinkortho.net\/\"><img class=\" size-full wp-image-2440 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/OWX-Web-11-copy.jpeg\" alt=\"OWX-Web-11 copy\" width=\"500\" height=\"334\" \/><\/a><a href=\"http:\/\/thinkortho.net\/media-library\/\"><img class=\" size-full wp-image-2420 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/OWX-7.jpg\" alt=\"OWX-7\" width=\"500\" height=\"334\" \/><\/a>You know that feeling you get when you\u2019re about to share good news with someone?<\/p>\n<p style=\"text-align: left;\">It\u2019s the thrill of knowing what you say could change that person\u2019s life.<\/p>\n<p style=\"text-align: left;\">That\u2019s how we felt at OLG when OrthoWorx engaged us earlier this year to share their story with college students.<\/p>\n<p style=\"text-align: left;\">Going into the project, we knew Warsaw was the Orthopedic Capital of the World\u00ae. (They even copyrighted it!) But we were excited to tell students how this industry makes a difference in people\u2019s lives <em>every\u00a0<\/em>day.<\/p>\n<p style=\"text-align: left;\">Sure, they make good money\u2014better than average, actually. But what our friends at OrthoWorx kept telling us is that it\u2019s about more than paychecks. It\u2019s about giving people their lives back. And that\u2019s the best benefit we can imagine.<\/p>\n<p style=\"text-align: left;\">So we came up with an overarching campaign called \u201cThink Ortho\u201d to help students see the life-changing benefits.<\/p>\n<p style=\"text-align: left;\">And we dreamed up ways to share the news\u2014to show people opportunities, adventures and careers with purpose are right here, and the orthopedic industry is a big part of that. (In this way, the campaign recalls our work on the <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/your-story-made-here-launch\">Made Here campaigns we created for the Northeast Indiana Regional Partnership<\/a>.)<\/p>\n<p style=\"text-align: left;\">The orthopedic industry is\u00a0driving social and economic development in our entire region, and its businesses support each other by working together to invest in a better future.<\/p>\n<p style=\"text-align: left;\">So we strapped on booties and hairnets, and toured facilities at Zimmer-Biomet, DePuy and other industry leaders. We stuck GoPros to machines that had probably never seen cameras before, taste-tested Warsaw\u2019s amazing local bars and restaurants and hit the waves for water sports and recreation, too.<\/p>\n<p style=\"text-align: left;\">Through it all, we kept coming back to the people.<\/p>\n<p style=\"text-align: left;\">Wherever we went, whatever we did, people were excited to hear we were working with OrthoWorx, and they offered us hospitality and stories, time and time again.<\/p>\n<p style=\"text-align: left;\">If you ask us, it\u2019s the people who make places and careers worthwhile. And we hope the \u201cThink Ortho\u201d campaign expresses that in the <a href=\"http:\/\/thinkortho.net\/\">website<\/a>, <a href=\"http:\/\/thinkortho.net\/media-library\/\">iBook<\/a>, video, posters, brochures, career fair materials and more.<\/p>\n<p style=\"text-align: left;\">Northeast Indiana is teeming with opportunity and purpose, and we&#8217;re excited to tell the world \u2014 all the way from the Orthopedic Capital\u00ae.<\/p>\n<p style=\"text-align: left;\">The news is out.<\/p>\n",
        "slug": "the-news-is-out"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/YLNI_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/09\/YLNI_960_Header.jpg",
        "category_name": "Love & Like",
        "postDate": "2015-09-04 00:00:00",
        "author_name": "OLG Newswire",
        "title": "No Place We\u2019d Rather Be",
        "postBody": "<p><strong>City pride is something we wear proudly here at OLG.<\/strong><\/p>\n<p>After all, we claimed this region with a heart and a flag in 2012 when we helped Young Leaders of Northeast Indiana (YLNI) design the original My City logo and pin. (We also designed that gorgeous YLNI logo back in the late-00\u2019s.)<\/p>\n<p>Then, in 2014, our own Beth Bobay helped plan and co-chair the YLNI My City Summit (after which Matt Kelley first decided to make overtures to bring her to OLG!).<\/p>\n<p>In July, we continued the tradition of participation with Matt and Beth each presenting at this year\u2019s Summit.<\/p>\n<p>Matt dished on what it takes to start a thriving local business at Thursday morning\u2019s <em>Entrepreneurship Reimagined<\/em> session, and at Friday afternoon\u2019s symposium, Beth schooled us on everything YLNI has done during the last decade to make this region the place we know and love.<\/p>\n<p>A lot of OLG\u2019ers attended the Summit, too, because supporting our community is something that means a lot to us here.<\/p>\n<p>So much, in fact, that we wanted to share our reflections on the Summit with you while they\u2019re still fresh in our hearts and minds.<\/p>\n<p>If you ask us, this is an exciting time to \u201cbe Fort Wayne,\u201d and there\u2019s no place on earth we\u2019d rather be.<\/p>\n<p><strong>Beth\u2019s experience<\/strong><\/p>\n<p>After having served on the planning committees for the previous two Summits, I was thrilled to attend my third My City Summit. While I presented a history of YLNI at the Symposium, I was mostly a participant for rest of the event, and I got to just soak it all up. I enjoyed a comfortable summer night out on the landing at the Block Party, participated in four interesting focus sessions on the arts, entrepreneurship, leadership and the future of our city, ran in the My City Social Dash at Pedal City, enjoyed the keynote speakers at the Symposium and continued invigorating discussions after the Symposium at the Happy Hour. Whoa! And I didn\u2019t even attend the Rise &amp; Grind events on Friday morning. YLNI wanted to give people an opportunity to get out and \u201cBe Fort Wayne,\u201d and they sure accomplished this.<\/p>\n<p>Having been a part of all three My City Summits, I most enjoyed the presentation on the small, medium and large community projects being proposed as a result of the second Summit. It\u2019s one thing to host a conference and brainstorm unique ideas that can add value to our city. It\u2019s another to actually make these ideas happen. And that\u2019s exactly what YLNI is doing \u2013 facilitating the discussions to make progress on these ideas. I am pumped for the possibilities of the Fort Wayne Mural Project, a winter festival and the redevelopment of Quimby Village.<\/p>\n<p>All lot of my friends from high school didn\u2019t understand why I went back to the Fort after college, <em>and then stayed here<\/em>. Well, the reason is exactly THIS. I get the chance to be a part of the incredible progress happening in our city. I love to boast about being asked to be part of the discussions on how to redevelop The Landing. I know that I have the opportunity to concretely shape the future of Fort Wayne, and without even being an elected official! (Note: The friends coming home to visit are noticing the super cool changes happening here too.) The My City Summit always surrounds me with people who want to make a difference.<\/p>\n<p><strong>Kara\u2019s experience<\/strong><\/p>\n<p>I attended the My City Summit as an audience member with OLG, and the experience that made the biggest impression on me was a video that started with a crazy guy dancing\u2014the way most good things start. It was actually a crazy guy dancing alone at a concert, which makes it even better. But what was cool about this video was that after a few minutes of the dude dancing alone, another guy joined him, and then another, and eventually, all the people sitting at the concert were dancing, too.<\/p>\n<p>Josette Rider, CEO of Big Brothers Big Sisters of Northeast Indiana, showed us the video at Thursday afternoon\u2019s lecture on <em>Developing Future Leaders<\/em> to make the point that following someone else is a type of leadership, too. We hear graduation speeches and read blogs telling us to step up and be leaders. And the pressure to lead makes events like the My City Summit intimidating sometimes. But this video got me thinking that maybe we don\u2019t need to be leaders\u2014maybe we need to be fearless followers.<\/p>\n<p>Take the crazy guy, for example. Before anyone else stood up and started dancing with him, he was just a crazy guy doing something crazy. And if no one ever joined him, that\u2019s all he would ever be. But as soon as the first follower decided to take a risk on him, the crazy guy had validation, and a movement began. The leader didn\u2019t start the movement; the first follower did.<\/p>\n<p>So the moral of the story is that we should look for bold ideas around town that we can stand behind and support. Because somewhere out there, a crazy guy is dancing alone. And we can\u2019t let him have all the fun.<\/p>\n<p><strong>Matt\u2019s experience<\/strong><\/p>\n<p>What can I add to Beth and Kara\u2019s delightful recaps? They nailed it.<\/p>\n<p>I was honored to be a panelist in the <em>Entrepreneurship Reimagined <\/em>breakout, joining the terrific Dani McGuire (owner of PranaYoga and co-owner of Jai Juice) and Andrew Thomas (of Pint &amp; Slice fame). I got to answer questions about starting OLG and The Good Ones Clothing, clarify that both EASY and COMPLACENCY are four-letter words and take a couple of shots at the status quo\u2014what more could I ask for?<\/p>\n<p>I\u2019ve been proud to have OLG support Young Leaders of Northeast Indiana throughout its first decade. Yes, I was at the <em>first-ever<\/em> YLNI meeting, at Dash-In, and have been thrilled to serve the organization since\u2014from creating YLNI\u2019s logo, and the Barr Street Market logo, and the My City logo, to donating our services to the 2020 Vision initiative, to sending multiple OLG\u2019ers through YLNI\u2019s Leadership Institute, to supporting OLG team members who serve on YLNI\u2019s board, to keynoting at this year\u2019s YLNI annual meeting\u2026you get the idea. It\u2019s a real privilege for all of us, and we thank YLNI for the opportunity and for the hard work they do to make this community all it can be.<\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/138309679\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>While you\u2019re at it<\/strong><\/p>\n<p>Don\u2019t miss the video we made for Lutheran Health Network with our friends at Lodge Design. The video was featured at the Summit\u2019s symposium and drives home the ways downtown Fort Wayne is improving and evolving. It earned some special recognition from keynote speakers Max and Ben Goldberg, too!<\/p>\n",
        "slug": "no-place-wed-rather-be"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/08\/dial_bsidesummer_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/08\/BSS_masthead.jpg",
        "category_name": "Show & Event",
        "postDate": "2015-08-12 00:00:00",
        "author_name": "OLG Newswire",
        "title": "B-Side Summer",
        "postBody": "<p><em><span style=\"font-size: small;\">Disclaimer: This is an over-excited post about any and everything that has gone on at\u00a0The B-Side this summer, but it\u2019s also a really long \u201cthank you\u201d note to everyone who\u00a0helps these events happen\u2014all of my teammates at OLG, all the people who perform or plan the shows and, especially, everyone who\u00a0shows up to these things.\u00a0<\/span><\/em><br \/>\n\u2014<\/p>\n<p>The space on the south side of our offices at 1301 Lafayette Street is\u2026 borderline indescribable, without sounding overzealous. It\u2019s great. It\u2019s the absolute best. It\u2019s The B-Side. And I love it. All the happenings going down at (and around) The B-Side during\u00a0the past few months have been brain-busting, world-changing and a damn good time.<\/p>\n<p>So many shows have happened. So many <strong>great<\/strong> shows have happened!\u00a0Earlier this year, we hosted Tim Easton <em>(You Don&#8217;t Have to Break Your Mother&#8217;s\u00a0Heart)<\/em>, Rayland Baxter <em>(Oh man, that whistle&#8230;)<\/em>, Lloyd Cole<em> (!!!!!)<\/em> and Penny &amp; Sparrow <em>(they sang an acoustic cover of Usher&#8217;s &#8220;Nice and Slow&#8221; and it was the sexiest)<\/em>. So far this summer, Darren Hanlon, Marah, American Wrestlers, Richard Buckner, The Ike Reilly Assassination and Mike Doughty have all played\u2014with Mandolin Orange coming up at the end of this month\u00a0<em>(more on that later)<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/08\/1.jpg\"><img class=\"alignleft size-full wp-image-2374\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/08\/1.jpg\" alt=\"Darren Hanlon at The B-Side at One Lucky Guitar\" width=\"500\" height=\"673\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/08\/2.jpg\"><img class=\"alignleft size-full wp-image-2375\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/08\/2.jpg\" alt=\"Marah The B-Side One Lucky Guitar\" width=\"500\" height=\"673\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/08\/3.jpg\"><img class=\"alignleft size-full wp-image-2376\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/08\/3.jpg\" alt=\"American Wrestlers The B-Side One Lucky Guitar\" width=\"500\" height=\"673\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/08\/4.jpg\"><img class=\"alignleft size-full wp-image-2377\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/08\/4.jpg\" alt=\"Richard Buckner B-Side One Lucky Guitar\" width=\"500\" height=\"673\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/08\/5.jpg\"><img class=\"alignleft size-full wp-image-2378\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/08\/5.jpg\" alt=\"Ike Reilly Assassination B-Side One Lucky Guitar\" width=\"500\" height=\"673\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/08\/6.jpg\"><img class=\"alignleft size-full wp-image-2379\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/08\/6.jpg\" alt=\"Mike Doughty B-Side One Lucky Guitar\" width=\"500\" height=\"673\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/08\/7.jpg\"><img class=\"alignleft size-full wp-image-2380\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/08\/7.jpg\" alt=\"Mandolin Orange B-Side One Lucky Guitar\" width=\"500\" height=\"673\" \/><\/a>Touching briefly on all the summer\u00a0shows:<\/strong><\/p>\n<p><strong>Darren Hanlon<\/strong>, what a guy. Our Aussie Art Director, Jonathan, and MK managed to get this unreal singer\/songwriter to come play The B-Side all the way from Australia while he was touring the US with mega-babe Courtney Barnett (who\u2019s song <em>I Wanna Go Out but I Wanna Stay Home<\/em>\u00a0speaks directly\u00a0to my soul, but I digress). He came straight from the Bowery Ballroom in NYC to The B-Side in FTW\u2014for real! You\u2019ll have to ask JB more about this one next time you see him. I think the best part about this event was watching JB create the super detailed\/meaningful poster and then get to watch one of his own personal favorites play <strong>right here<\/strong>\u00a0at OLG. So good. Sometimes\u2014most of the time\u2014I still can\u2019t believe all the cool shit we get to do here at OLG HQ. Thanks, Boss.<\/p>\n<p><strong>Marah<\/strong>, I mean\u2026 c\u2019mon. MK brings Marah to town once again and the world collectively loses their cool\u2014as we all should. Put it on your bucket list if you haven\u2019t seen them, and then come out the next time they\u2019re here\u2026 if you\u2019re into the whole \u201cstand on the bar, break some guitar strings, carry-on even louder and stomp your feet even harder\u201d type of thing. One time, Marah came with an 11-year-old guitar\/fiddle player named \u201cGus,\u201d who rocked harder than most adult\u00a0musicians\u00a0I\u2019ve ever seen. His guitar was made out of an old cigar box and some strings he probably found on the playground. (I just took a 30-second pause from writing this post and loudly chanted \u201cGus for President\u201d at my desk, with my arms\u00a0extended fully\u00a0in the air.) Moving on\u2026.<\/p>\n<p><strong>American Wrestlers<\/strong> (!!!) The first show I\u2019ve ever helped book at The B-Side, and then proceeded to freak out about everything from what hummus plate to buy the band to\u00a0how many people would show up. Turns out, I shouldn\u2019t have worried. I didn\u2019t even care about the gum I had to scrape out of our carpet the next day. I mean, please don\u2019t all come spit your gum out on our floor, but after that night and that show, I didn\u2019t care much about anything. I was good. They played their best (and only) songs, they loved The B-Side\u2014which made me love them even\u00a0more\u2014and everyone had a great time listening to some good ol\u2019, static-filled rock \u2018n roll. After that show, I said to MK, \u201cYou can tell me tomorrow if you ever want me to try one of these things ever again&#8230;honestly.\u201d I think he just kind of nodded his head up\/down\/side-to-side while I scraped the gum out of the carpet. That\u2019s a good enough response for me! Onto the next\u2026.<\/p>\n<p><strong>Richard Buckner<\/strong> had a song called <em>Emma<\/em>\u00a0on the album he was selling. I listened to it because I, like other people (I assume), am always looking for a song titled with my\u00a0namesake, hoping it tells my\u00a0exact story. This one was hitting a little close to home until it turned way south, I mean really south. Yikes. And my journey for the perfect \u201cEmma\u201d song continues. Regardless, the show he played at The B-Side that night can pretty much just be described as \u201ccozy\u201d in the absolute best sense of the word. When you don\u2019t want to wake up because your bed is at its peak comfort level and you\u2019re exactly where you\u2019re suppose to be and you aren\u2019t moving for anything or anyone\u2014that cozy! Instead of finishing guns blazin\u2019 and guitar-playin\u2019, Buckner sang his last verse straight-up acapella. It was so, so good, and I couldn\u2019t imagine another show in town, or really anywhere, ending that same way and being as great as that finale was. Woo, buddy.<\/p>\n<p><strong>Mike Doughty<\/strong> played here at the end of July and that little jammer sold out. <em>Out, out, out! <\/em>People loved that guy. And I loved all the people loving on that guy. He\u2019s a very cryptic, middle-aged man\u2014wouldn\u2019t answer some audience Q\u2019s and didn\u2019t stray from the setlist he already had in his mind. <em>(It was a great setlist.)<\/em> At the time, I honestly thought \u201cWhat the hell, guy?\u201d but looking back, I kind of love MD for that now. He didn\u2019t care about much other than playing the music he liked to play for the people who liked to hear it. I think we (at OLG) heard some of the nicest things about The B-Side after that show. \u201cSuch a great show! Loved it so much! Matt Kelley you\u2019re the f#!*ing best!\u201d \u2014 all true. Every night is a good night at The B-Side, no matter what happens. Also, creating the poster gave me a couple hand cramps. <em>Worth it.<\/em><\/p>\n<p>Up next:<strong> The Ike Reilly Assassination!<\/strong> I\u2019ve been talking\u00a0a lot\u00a0about all the shows that preceded this one and I feel like I need to tone it down and get to the point. I could go on and on about how excited I was for this show. I was seeing IRA for the first time after reading all the things I\u2019ve read about how important IRA was to the people who are important to me\u2014it was special! We listen to IRA around OLG a lot. Jake is actually playing <em>Born on Fire<\/em> as I type this. I realize I\u2019m sounding redundant saying that all these shows are so great, but they just are. And I want as many people to experience that as possible. Speaking of Jake, he created the poster for this show, and per usual<em>\u2026 (I typed a lot of expletives, just now, to describe how good it was and figured I should be more refined)\u2026<\/em> the poster was <strong>phenomenal<\/strong>. You can check it on the left and see what I mean. And all those mini posters in the background, those are all IRA song titles, reaffirming the fact that Jacob Sauer Is. The. Man. I think he did that poster in no more than 2 hours, too? Fact: I just checked OLG\u2019s time-tracking system, and it actually says he completed it in \u201c1.35\u201d hours. <em>Seriously, Jake?<\/em> The man, I tell ya\u2026.<\/p>\n<p>Anyway! The IRA show rocked. I was especially glad he played<em> Hip Hop Thighs<\/em>\u2014that song title and subsequent lyrics are just\u2026 funny as hell. I\u2019m partial to things that make me laugh, and I\u2019m pretty sure Ike was the funniest person to come through Fort Wayne this summer. The stories I\u2019ve heard and almost heard about Ike Reilly are some of the best, and that\u2019s what you get at shows like these\u2014stories! All kinds of \u2018em.<br \/>\n<em><br \/>\n<strong>On-topic side note:<\/strong> IRA had a new roadie with them for tour this summer who happened to keep a blog about all of his adventures. Make sure you check it out. The blog, <em>&#8220;<a href=\"http:\/\/lloyd-chatfield.tumblr.com\/post\/123730825414\/roadies-rochelles-ripped-pants-and-reilly\">Came Here As a Faker<\/a>,&#8221;<\/em> was named after a line in one of IRA\u2019s songs, <em>Put a Little Love in It.<\/em>\u00a0&#8220;Came here as a faker \/ and you\u2019re leaving as a fan,&#8221;\u00a0which is <strong>such a good line<\/strong> in regards to a lot of B-Side attendees\u2014namely me. Shout out to Lloyd Chatfield III (LCIII) for the good reads throughout the tour and for referring to MK as \u201cMatt of Lucky Ten.\u201d I&#8217;ll never let him forget it. But it\u2019s more like \u201cMatt of Lucky Fifteen\u201d this year.<\/em><\/p>\n<p>It doesn\u2019t stop there! We still have half a year to work with at The B-Side! At the end of this month\u2014Friday, August 28<sup>th<\/sup>\u2014<strong>Mandolin Orange<\/strong> is back at The B! MO holds a special place in this gal\u2019s heart, having been the first group I ever saw perform here. They have a great new song called, <em>Old Ties and Companions<\/em>, with a line that reads \u201cold man give me endless time \/ never let these ties sever \/ heaven knows in all this foolin\u2019 around \/ these times won\u2019t last forever.\u201d If that line doesn\u2019t accurately portray my thoughts on everything B-Side related that I just mentioned, then I\u2019ve failed here. The first time I heard it, I was blown-the-!$*%-away. You\u2019ll have to give it a listen. The show sold itself, but making the poster was fun anyway. Flowers are even prettier when hung upside-down, dried and thrown in the shape of a mandolin, y\u2019all.<\/p>\n<p>\u2014<\/p>\n<p>Not only have we had some of the greatest musical acts this side of I-69 this summer, we\u2019ve also had a handful of community events in our space. Neighborlink\u2019s \u201cNight Moves 5K,\u201d dAnce.Kontemporary, and Vertical Leap all held their own events at The B-Side with a handful of OLG\u2019ers attending\u2014<em>and loving<\/em>\u2014every single one. I wasn\u2019t the first one to finish the 5K, but I wasn\u2019t the last! And even if I was\u00a0the last, I wouldn\u2019t care. Got some free Jimmy John\u2019s out of it. And beer.<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/08\/b-flow-dial.jpg\"><img class=\"alignleft size-full wp-image-2373\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/08\/b-flow-dial.jpg\" alt=\"One Lucky Guitar Brandon Flowers\" width=\"500\" height=\"498\" \/><\/a>This summer is one for the record books, people,\u00a0<strong>and I\u2019m keepin\u2019 track<\/strong>!<\/p>\n<p>I can\u2019t even\u00a0comment on the <em>2015 OLG Summer Roadtrip<\/em> we just took to Columbus, OH, on Monday night (08\/10\/15) as a team to see <strong>Brandon Flowers<\/strong>\u00a0because I&#8217;m still not over how great it was to calmly collect my thoughts in a comprehensive way. To summarize the entire trip in the short but sugary-sweet words of B-Flow\u2014and so many other people who didn\u2019t sing\/speak to it quite as well as he does\u2014<strong>&#8220;Dreams come true.&#8221;<\/strong><\/p>\n<p><em>Thanks for readin\u2019,<\/em><br \/>\nEmma<\/p>\n",
        "slug": "b-side-summer"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/06\/AdrianDenise_Dial_Home_480.jpg",
        "category_name": "Love & Like",
        "postDate": "2015-06-23 00:00:00",
        "author_name": "Matt Kelley",
        "title": "Heavy Hearts, Strong Hearts",
        "postBody": "<p>Friends,<\/p>\n<p>Our Good Ones Clothing founder and partner\u00a0Denise DeMarchis passed away this morning, June 23, 2015.<\/p>\n<p>This day has been the year\u2019s most beautiful day in Fort Wayne, and in particular in our little neck of the woods, Bricktown. We can feel Denise looking down on us, warming our hearts like the sun, inspiring us with her beauty and her brilliance.<\/p>\n<p>This inspiration has fueled each and every one of us since the moment we each first met Denise.<\/p>\n<p>While absolutely overcome with sadness, we know that Denise\u2019s wish for us is that we all stand tall, with confidence, and lead generous, creative lives. Denise\u2019s unwavering and contagious spirit will guide us for the rest of our days.<\/p>\n<p>As you remember the way Denise touched your own life, we invite you to join us.<\/p>\n<p>Denise DeMarchis changed the world for the better, and in such a short time. She wasn\u2019t done. Together, and each in our own way, we can help finish her work.<\/p>\n<p>XO,<\/p>\n<p>The entire team at One Lucky Guitar and The Good Ones Clothing<\/p>\n<p><img class=\" size-full wp-image-2345 alignleft\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/06\/Adrian_Denise_500.jpg\" alt=\"Adrian_Denise_500\" width=\"500\" height=\"500\" \/><\/p>\n",
        "slug": "heavy-hearts-strong-hearts"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/05\/dial_BestOne.jpg",
        "category_name": "Love & Like",
        "postDate": "2015-05-31 00:00:00",
        "author_name": "Matt Kelley",
        "title": "A Few Words about The Best One",
        "postBody": "<p>So I first met Denise DeMarchis in the early \u201800s. It\u2019s a funny and true story that we shared a hairstylist, and that stylist\u2014Amy Vanover\u2014gave my number to Denise.<\/p>\n<p>She called.<\/p>\n<p>At the time, I was working in the second floor of half of a duplex on Columbia Avenue. It was 11AM. I had just woke up and was in my pajamas, making macaroni &amp; cheese at the stove, listening to Teenage Fanclub. It was hot outside. There was a chihuahua at my feet, barking, and when the girl\u00a0on the phone said she owned a clothing company and was calling to talk\u00a0about \u201cbranding,\u201d I quickly realized she thought she was calling a <i>real<\/i> ad agency. This could\u00a0be a <i>real<\/i> client, and the kind all designers and art directors dream of\u2014a clothing company! I threw the dog\u2019s squeaky ball down the hallway and dove into bathroom, slamming the door behind me in an attempt to find quiet. I tried to sound serious; I tried to sound like an office.<\/p>\n<p>Later, when we\u2019d finally shared that OLG was just me, and Matilda Jane Clothing was just her\u2014two one-person companies\u2014Denise confessed\u00a0that she\u2019d done the same. When I answered the phone, she dove into the mud room of her home on the south side of Fort Wayne, desperate to drown out the cooing sounds of baby Joe DeMarchis, and trying to sound like a <i>real <\/i>clothing company, nervous and worried she was calling a <i>real <\/i>ad agency. She tried to sound serious; she tried to sound like an office.<\/p>\n<p>Over the next decade or so, we helped make each other <em>real<\/em>\u2014there\u2019s no doubt about that. (We also never let the other one sound serious, or like an office, again.)<\/p>\n<p>I went to meet her at Daffodil Hill, the store she owned. She had just started this little clothing project as a fun idea on the side. When we met, well, it\u2019s kinda like Bruce Springsteen sang: \u201cSparks flew on E Street.\u201d<\/p>\n<p>I\u2019m probably not breaking news to David or Angie when I publicly admit I had a big ol\u2019 crush on Denise. (I think the whole world does.)<\/p>\n<p>As our companies grew, we formed a two-person business owner support group, swapping stories and trading books and both admitting we never really thought we\u2019d ever lead anyone other than ourselves. We would trade WTF moments and situations and ask each other, &#8220;I mean, WTF?&#8221;<\/p>\n<p>We loved the books we were trading so much that we decided we\u2019d write one together.<\/p>\n<p>You see, in our careers we\u2019d each been in environments that sucked, work cultures that lacked clear values or purpose, and then we somehow built successful companies by doing things a different way, against the grain, and for no great reason other than it felt good to do good. We took cues from each other all the while.<\/p>\n<p>(Another client I adore used to say, \u201cLet\u2019s do the right things for the right reasons,\u201d and that\u2019s just what Denise and I did every day.)<\/p>\n<p>We were just about to start on the book when it occurred to us that we could write an even <i>better<\/i> book if we first started a company together, and went through all of the ups and downs and ups and collaboration and ups and grueling work and ups and sleepless nights and ups and memory-making and ups and curveballs and ups and travel and ups and being away from your family and ups and I-wouldn\u2019t-trade-this-for-the-world-ness that starting a company entails. (My point is: when you start a company with Denise, it\u2019s pretty much <i>all <\/i>ups.)<\/p>\n<p>So we started <a href=\"http:\/\/thegoodones.com\" target=\"_blank\">The Good Ones Clothing<\/a>, with Sam McDonald and the incredible team at One Lucky Guitar.<\/p>\n<p>Today\u00a0we have enough material for several books.<\/p>\n<p>You know, I used to think I was driven, and that I woke up in the morning with my sleeves already rolled up\u2014and then I met Denise.<\/p>\n<p>I used to think I was giving and generous and selfless and that I could maybe make a difference in people\u2019s lives\u2014and then I met Denise.<\/p>\n<p>I even thought I was adventurous and pretty smart and had some good ideas\u2014and then\u2026well, let me just tell you that Denise changed my life forever, time and again. Our earliest work for MJC gave OLG legitimacy and respect around the country, and she proceeded to continually challenge us with bigger and greater and bolder and genuinely <i>AYFKM?<\/i> projects that we had no choice but to rise to the challenge to accept, and rise even higher to succeed.<\/p>\n<p>(A hundred mathematicians can\u2019t calculate the number of people who have the same story I do, whose lives have been touched and made better by Denise.)<\/p>\n<p>She was bringing OLG new, challenging, brilliant ideas last week, and we\u2019re certain there\u2019ll be more next week, and the week after that. Honestly, it\u2019s why we go to work every day.<\/p>\n<p>Oh, and one last promise: our book is gonna be fuckin\u2019 great.<\/p>\n<p>XOLG,<br \/>\nMatt<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/05\/dial_BestOne_500.jpg\"><img class=\"alignleft size-full wp-image-2332\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/05\/dial_BestOne_500.jpg\" alt=\"dial_BestOne_500\" width=\"500\" height=\"356\" \/><\/a><em>As far as I know, this is the only photo of the two of us. We\u2019re sitting in Guero\u2019s in Austin, Texas with my great friend and collaborator Jake Sauer in early 2012, on the first TGO photoshoot. <\/em><\/p>\n<p><em>Jake and I wore our yellow shirts as part of our campaign to lobby Denise to let us design a yellow shirt for The Good Ones. <\/em><\/p>\n<p><em>Three years later, we finally did\u2014it\u2019ll be out later this summer. If you buy it, you\u2019ll prove us right. If you don\u2019t, Denise wins. <\/em><\/p>\n<p><em>Again.<\/em><\/p>\n",
        "slug": "a-few-words-about-the-best-one"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/05\/elevatus_brochure_dial.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2015-05-27 00:00:00",
        "author_name": "OLG Newswire",
        "title": "A New Look for Elevatus Architecture",
        "postBody": "<p>&nbsp;<\/p>\n<p><img class=\"alignleft size-full wp-image-2324\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/05\/Elevatus_dial.jpg\" alt=\"Elevatus Architecture Identity and Brochure\" width=\"500\" height=\"1214\" \/>Earlier this year, OLG created a new name\u00a0and look\u00a0for Elevatus Architecture, formerly known as SchenkelShultz Architecture, a Fort Wayne company with a long history of quality projects here and around the world.<\/p>\n<p>It\u2019s a bit of an interesting story as to how the new branding came to be for Elevatus Architecture. At first, we planned on just doing an overview brochure for SchenkelShultz Architecture (SSA) and the capabilities they offer as a firm. After bringing SSA a few ideas on themes and layouts for the brochure\u2014one of them being \u201cElevate Expectations\u201d\u2014we were thrilled to hear they had loved the idea so much, they were thinking about renaming their entire company something along the lines of \u201cElevate.\u201d I think that was the first of many times over the course of my first\u00a0year at OLG that my jaw dropped.<\/p>\n<p>So we got to work! We held brainstorming sessions for new names, wrote new brand copy, built out a new identity system, re-imagined what the overview brochure could look like and how it would all work together. It was exciting times, for sure.<\/p>\n<p>We ended up producing a 16-page overview brochure with a\u00a0folder for the new Elevatus Architecture to use as an introduction to prospects, and a reintroduction to long-time partners\u2014highlighting their industry-leading projects and work process.<\/p>\n<p>Check out the video below to see the brochure in all its glory.<\/p>\n<div style=\"clear: both; text-align: center; padding-top: 30px;\"><iframe style=\"border: none; float: none; margin: 0; padding: 0;\" src=\"https:\/\/player.vimeo.com\/video\/128988292?color=ffffff&amp;title=0&amp;byline=0&amp;portrait=0\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n",
        "slug": "a-new-look-for-elevatus-architecture"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/tgo_banner_480x180.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2015-04-21 13:00:00",
        "author_name": "OLG Newswire",
        "title": "Spreading the Good Word of The Good Ones",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/Dial_TGO_lookbook.png\"><img class=\"alignleft size-full wp-image-2283\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/Dial_TGO_lookbook.png\" alt=\"Dial_TGO_lookbook\" width=\"500\" height=\"1668\" \/><\/a>It&#8217;s been<strong>\u00a0hot times<\/strong>\u00a0here at OLG HQ! On top of working on all the clothing items for the spring release of <a title=\"The Good One Clothing\" href=\"http:\/\/thegoodones.com\">The Good Ones<\/a>, we&#8217;ve also been producing a collection of\u00a0print and\u00a0digital materials, videos and photos\u00a0to help spread the good word of The Good Ones!<\/p>\n<p>We recently produced a 16-page lookbook for TGO\u00a0to showcase the 2015 spring\/fall collections at ENK Children&#8217;s Club in New York City.<\/p>\n<p><em>For a\u00a0little background, here&#8217;s a quick glimpse of the TGO timeline for this project:<\/em><\/p>\n<p><strong>February 11th:<br \/>\n<\/strong><em>TGO&#8217;s newest clothing samples\u00a0arrive in Fort Wayne, IN, from the manufacturer<\/em><\/p>\n<p><strong>February 13th:<br \/>\n<\/strong><em>Collection photoshoot<\/em><\/p>\n<p><strong>February 13th:<br \/>\n<\/strong><em>TGO print ads due to various publications (That&#8217;s no typo, either. I&#8217;m\u00a0<\/em><i>talkin&#8217;\u00a0same-day service.)<\/i><\/p>\n<p><strong>February 23rd:<br \/>\n<\/strong><em>Lookbook goes to print<\/em><\/p>\n<p><strong>February 27th:<br \/>\n<\/strong><em>Team TGO flies to NYC\u00a0<\/em><\/p>\n<p>To do this, we had a fast and furious photoshoot in St. Louis, Missouri\u2014<em>in-and-out within 18 hours style<\/em>\u2014and shot the entire collection at a few different locations with a handful of adorable models! While on site, we were switchin&#8217; memory cards in and out of the photographer&#8217;s camera so we could begin laying out some print ads with the new articles of clothing! We weren&#8217;t going to let pub deadlines hold us back from showing off our new <em>favorite<\/em> <strong><a title=\"The Good ones Clothing Gallery\" href=\"http:\/\/thegoodones.com\/pages\/gallery\">favorites<\/a>.<\/strong><\/p>\n<p>Photos shot. Print ads out. Lookbook\u00a0produced. We sent Team TGO off to NYC for a week of rolling\u00a0with the big hitters in the Big Apple. From what I hear, great things happened that week\u2014someone even knew\/remembered Olivia and I from our tee-slingin&#8217; stint at Riot Fest Chicago last September with <em>the previous<\/em> collection of TGO! Small world.<\/p>\n<p>Fast forward to April and we&#8217;ve been producing\u00a0all kinds of great TGO material right before release one of <em>Stringing up the Stars<\/em> on April 15th. Check out some of the amazing social media videos\u00a0OLG&#8217;s new full-time photo man, MT, produced leading up the release\u00a0day.<\/p>\n<p>We couldn&#8217;t be more excited to showcase all things TGO.\u00a0Make sure to keep your eyes peeled for the second release of <em>Stringing up the Stars<\/em> in May!<\/p>\n<p>&nbsp;<\/p>\n<p>&#8212;<\/p>\n<p><em>See videos below.\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<table style=\"background: #00a4ea;\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td style=\"background: #00a4ea; vertical-align: middle;\">\n<div style=\"padding: 20px;\">\n<div style=\"color: #fff; letter-spacing: 1px; font-size: 30px;\">PROMO VIDEOS<\/div>\n<div style=\"color: #fff;\"><\/div>\n<div style=\"color: #fff;\">In the days leading up to release one of <em>Stringing up the Stars<\/em> for TGO, we created a few stop-motion promotional videos for The Good One&#8217;s social media pages to build excitement for the launch.<\/div>\n<\/div>\n<\/td>\n<td><iframe style=\"float: none; border: none; margin: 0;\" src=\"\/\/player.vimeo.com\/video\/125284470\" width=\"400\" height=\"400\" frameborder=\"0\"><\/iframe><\/td>\n<\/tr>\n<tr>\n<td><iframe style=\"float: none; border: none; margin: 0;\" src=\"\/\/player.vimeo.com\/video\/125284471\" width=\"400\" height=\"400\" frameborder=\"0\"><\/iframe><\/td>\n<td><iframe style=\"float: none; border: none; margin: 0;\" src=\"\/\/player.vimeo.com\/video\/125284472\" width=\"400\" height=\"400\" frameborder=\"0\"><\/iframe><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n",
        "slug": "spreading-the-good-word-of-the-good-ones"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/TGO_spring_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/TGO_spring_header_960.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2015-04-17 12:00:00",
        "author_name": "Jake Sauer",
        "title": "The Good Ones Go Spring",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/Rama_1_500.jpg\"><img class=\"alignnone size-full wp-image-2292\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/Rama_1_500.jpg\" alt=\"Rama_1_500\" width=\"500\" height=\"500\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/Rama_2_500.jpg\"><img class=\"alignnone size-full wp-image-2293\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/Rama_2_500.jpg\" alt=\"Rama_2_500\" width=\"500\" height=\"500\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/Record_1_500.jpg\"><img class=\"alignnone size-full wp-image-2294\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/Record_1_500.jpg\" alt=\"Record_1_500\" width=\"500\" height=\"500\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/Record_2_500.jpg\"><img class=\"alignnone size-full wp-image-2295\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/Record_2_500.jpg\" alt=\"Record_2_500\" width=\"503\" height=\"503\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/Goodbuds_1_500.jpg\"><img class=\"alignnone size-full wp-image-2290\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/Goodbuds_1_500.jpg\" alt=\"Goodbuds_1_500\" width=\"500\" height=\"500\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/Goodbuds_2_500.jpg\"><img class=\"alignnone size-full wp-image-2291\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/Goodbuds_2_500.jpg\" alt=\"Goodbuds_2_500\" width=\"500\" height=\"500\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/FH_1_500.jpg\"><img class=\"alignnone size-full wp-image-2288\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/FH_1_500.jpg\" alt=\"FH_1_500\" width=\"500\" height=\"500\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/FH_2_500.jpg\"><img class=\"alignnone size-full wp-image-2289\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/FH_2_500.jpg\" alt=\"FH_2_500\" width=\"500\" height=\"500\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/Coast_1_500.jpg\"><img class=\"alignnone size-full wp-image-2287\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/Coast_1_500.jpg\" alt=\"Coast_1_500\" width=\"500\" height=\"500\" \/><\/a>The gears have been turning at <a href=\"http:\/\/thegoodones.com\/collections\/all\">The Good Ones<\/a> as we\u2019ve been hard at work producing a handful of fun clothing items for the little dudes in your life.\u00a0The Spring release shows some of the collaboration with our new TGO team members, Denise DeMarchis and Sam McDonard (with more on the way)!<\/p>\n<p>Giving competition to some of our best-sellers, The<em> <a href=\"http:\/\/thegoodones.com\/collections\/all\/products\/t-g-o-rama-button-up-shirt\">T-G-O-Rama<\/a><\/em> and <em><a href=\"http:\/\/thegoodones.com\/collections\/all\/products\/record-collector-button-up-shirt\">Record Collector<\/a><\/em> button-ups are stylish pieces ready for any photographic memory. \u2018Rama features a custom fabric made of the faces our our favorite band of cartoon dogs\u2013<a href=\"http:\/\/thegoodones.com\/pages\/the-band#bios\">The Final Hurrahs<\/a>.<\/p>\n<p>The<a href=\"http:\/\/thegoodones.com\/collections\/all\/products\/everything-is-good-tee\"><em> Everything Is\u00a0Good Tee<\/em><\/a> represents the spirit of hanging out with your favorite friends. Note the screen-printed appliqu\u00e9.<\/p>\n<p>Both the <a href=\"http:\/\/thegoodones.com\/collections\/all\/products\/wise-words-tee\"><em>Wise Words<\/em><\/a> and <a href=\"http:\/\/thegoodones.com\/collections\/all\/products\/coast-to-coast-tee\"><em>Coast-to-Coast<\/em><\/a> tees show some more of the musical dogs. <em>Wise Words<\/em> features some homemade lyrics and guitar chords on the back whereas <em>Coast to Coast<\/em> makes use of some custom-stitched design elements.<\/p>\n<p>We also added some <a href=\"http:\/\/thegoodones.com\/collections\/all\/products\/t-g-o-rama-pants\">pants that pop<\/a>, some <a href=\"http:\/\/thegoodones.com\/collections\/all\/products\/dreamer-shorts\">\u00fcber-cool shorts<\/a> and a <a href=\"http:\/\/thegoodones.com\/collections\/all\/products\/haberdash-ii\">tie<\/a> that goes well with the <em>Record Collector<\/em> shirt.<\/p>\n<p>Our rock \u2019n\u2019 roll-inspired gear looks good in any boy\u2019s clothing lineup. Visit our <a href=\"http:\/\/thegoodones.com\/collections\/all\">shop<\/a> today!<\/p>\n<p>XOXO,<br \/>\nThe Good Ones<\/p>\n",
        "slug": "the-good-ones-go-spring"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/2015Posters_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2015-04-17 07:00:00",
        "author_name": "Jake Sauer",
        "title": "Gig Postering",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/SuicideMachines_500.jpg\"><img class=\"alignnone size-full wp-image-2282\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/SuicideMachines_500.jpg\" alt=\"SuicideMachines_500\" width=\"500\" height=\"750\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/CorpsesVtines_500.jpg\"><img class=\"alignnone size-full wp-image-2280\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/CorpsesVtines_500.jpg\" alt=\"CorpsesVtines_500\" width=\"500\" height=\"745\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/Pears_500.jpg\"><img class=\"alignnone size-full wp-image-2281\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/Pears_500.jpg\" alt=\"Pears_500\" width=\"500\" height=\"500\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/Bravas_18x24_poster_3.jpg\"><img class=\"alignnone size-full wp-image-2279\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/Bravas_18x24_poster_3.jpg\" alt=\"Bravas_18x24_poster_3\" width=\"500\" height=\"664\" \/><\/a>I&#8217;ve collected a few gig posters I&#8217;ve done for local shows over the past few months. The last image, however, was a print done for the opening of <a title=\"Bravas\" href=\"http:\/\/www.bravasdogs.com\">Bravas Burgers<\/a>.<\/p>\n",
        "slug": "gig-postering"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/OLG_PressRelease_DialLanding.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/OLG_PressRelease_masthead1.jpg",
        "category_name": "News & Word",
        "postDate": "2015-04-07 00:00:00",
        "author_name": "OLG Newswire",
        "title": "OLG Welcomes Matt Thomas",
        "postBody": "<p>One Lucky Guitar (OLG), the design &amp; marketing boutique in downtown Fort Wayne, is pleased to announce that Matt Thomas (\u201cMT\u201d) has joined the company in a newly created position, Video \/ Photographer. The team now numbers 12.<\/p>\n<p><img class=\"alignnone size-full wp-image-2267\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/04\/matt-thomas-press.png\" alt=\"matt-thomas-press\" width=\"350\" height=\"228\" \/>Thomas joined the company on March 18, 2015. A 2013 graduate of The University of Saint Francis, MT majored in communication arts and graphic design, and minored in photography.<\/p>\n<p>\u201cWe\u2019re all incredibly excited to welcome MT to the team. We\u2019ve collaborated on many projects over the past couple of years, and Matt\u2019s passion for pushing boundaries with visual storytelling represents yet another way that OLG will be able to deliver on our mission to communicate brand soul,\u201d said owner, Matt Kelley.<\/p>\n",
        "slug": "olg-welcomes-matt-thomas"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/03\/usfrmi_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2015-03-13 00:00:00",
        "author_name": "Jake Sauer",
        "title": "#MAJORWIN: Making RMI Real",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/03\/USF-009_RM_Posters_5.3-1.jpg\"><img class=\"alignnone size-full wp-image-2261\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/03\/USF-009_RM_Posters_5.3-1.jpg\" alt=\"USF-009_RM_Posters_5.3-1\" width=\"500\" height=\"751\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/03\/USF-009_RM_Posters_5.3-2.jpg\"><img class=\"alignnone size-full wp-image-2262\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/03\/USF-009_RM_Posters_5.3-2.jpg\" alt=\"USF-009_RM_Posters_5.3-2\" width=\"500\" height=\"751\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/03\/USF-009_RM_Posters_5.3-3.jpg\"><img class=\"alignnone size-full wp-image-2263\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/03\/USF-009_RM_Posters_5.3-3.jpg\" alt=\"USF-009_RM_Posters_5.3-3\" width=\"500\" height=\"751\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/03\/USF-009_RM_Posters_5.3-4.jpg\"><img class=\"alignnone size-full wp-image-2264\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/03\/USF-009_RM_Posters_5.3-4.jpg\" alt=\"USF-009_RM_Posters_5.3-4\" width=\"500\" height=\"751\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/03\/handout_1.jpg\"><img class=\"alignnone size-full wp-image-2258\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/03\/handout_1.jpg\" alt=\"handout_1\" width=\"500\" height=\"333\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/03\/handout_2.jpg\"><img class=\"alignnone size-full wp-image-2259\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/03\/handout_2.jpg\" alt=\"handout_2\" width=\"500\" height=\"333\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/03\/handout_3.jpg\"><img class=\"alignnone size-full wp-image-2260\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/03\/handout_3.jpg\" alt=\"handout_3\" width=\"500\" height=\"333\" \/><\/a>Starting in Fall, <a href=\"http:\/\/www.sf.edu\">the University of Saint Francis<\/a> began offering a major in <a href=\"http:\/\/go.sf.edu\/usf-rmi\">Risk Management and Insurance<\/a> (RMI). What is RMI? And why would a student want to pursue a career in that field? Those are questions OLG needed to answer\u00a0through a new campaign focused on the specific major. We developed a\u00a0comprehensive campaign to introduce\u00a0a career path that could be rewarding and interesting.<\/p>\n<p>Many people may not know it, but northeastern Indiana has a large concentration of insurance companies who offer well-paying jobs with good job security. As the boomer\u00a0generation of workers moves on, the industry is looking for fresh faces to fill the gaps. USF is proactively working with local companies and using some of their input to help create this unique degree.<\/p>\n<p>We created a campaign called \u201c#MAJORWIN\u201d that helps make visible the benefits an RMI education can bring. Between higher-than-normal wages, industry interaction and the ability to stay in the region, we had a good story to tell. We did it with imagery of the students themselves with clear headlines\u2014all in a design that says \u201cRMI isn\u2019t stuffy! It can be part of <i>your<\/i> lifestyle!\u201d<\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/122037348?title=0&amp;byline=0&amp;portrait=0\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/vimeo.com\/122037348\">USF, Risk Management &amp; Insurance Degree<\/a> from <a href=\"https:\/\/vimeo.com\/oneluckyguitar\">One Lucky Guitar, Inc.<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n",
        "slug": "majorwin-making-rmi-real"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/cid-landin.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2015-02-19 20:35:00",
        "author_name": "OLG Newswire",
        "title": "CID Capital Website Creative Development",
        "postBody": "<p>CID Capital is a private equity group that invests in growing companies to guide\u00a0them to the next step in their business\u2019s evolution. Their eight-person team is based in Indianapolis.<\/p>\n<p>We created a new brand identity that better reflects the company&#8217;s\u00a0personality and values. The crisp and bold new look of the logo, typography and design has translated well to the modernized feel\u00a0of the company&#8217;s\u00a0website. Built on top of Wordpress, the fully responsive <a href=\"http:\/\/cidcap.com\" target=\"_blank\">cidcap.com<\/a> allows for easy content management.<\/p>\n<p>Head on over to <a href=\"http:\/\/cidcap.com\" target=\"_blank\">cidcap.com<\/a> to check out the fresh, new website.<\/p>\n<table class=\"cid-table\">\n<tbody>\n<tr>\n<td><img title=\"cid-left-1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/cid-left-1.jpg\" alt=\"\" width=\"500\" height=\"1998\" \/><br \/>\n<img title=\"cid-left-1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/cid-left-2.jpg\" alt=\"\" width=\"500\" height=\"1998\" \/><\/td>\n<td><img title=\"cid-left-2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/cid-right-1.jpg\" alt=\"\" width=\"500\" height=\"1626\" \/><br \/>\n<img title=\"cid-left-2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/cid-right-2.jpg\" alt=\"\" width=\"500\" height=\"1626\" \/><br \/>\n<img title=\"cid-left-2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/cid-mobile-2.jpg\" alt=\"\" width=\"500\" height=\"1626\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n",
        "slug": "cid-capital-website-creative-development"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/lloyd_dial-landing_2.jpg",
        "category_name": "Show & Event",
        "postDate": "2015-02-18 12:13:00",
        "author_name": "Matt Kelley",
        "title": "An Evening with Lloyd Cole",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/lloyd-poster_FIN_5001.jpg\"><img class=\"alignleft size-full wp-image-2111\" title=\"lloyd-poster_FIN_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/lloyd-poster_FIN_5001.jpg\" alt=\"\" width=\"500\" height=\"551\" \/><\/a>OLG is thrilled to present <strong>An Evening with Lloyd Cole<\/strong> at The B-Side on Saturday, March 21st.<\/p>\n<p>LC is touring in support of his ridiculously amazing new record, <em><a href=\"http:\/\/shop.lloydcole.com\/products\/standards\" target=\"_blank\">Standards<\/a><\/em>\u2014a career best, from one of the best songwriters on the planet. Lloyd&#8217;s US tour includes stops at venues like Largo, Great American Music Hall, The Triple Door, Eddie&#8217;s Attic, City Winery, The Birchmere, The Ark, Old Town School, Cactus Cafe\u2026and The B-Side.<\/p>\n<p>Between his solo albums, his work with The Commotions and his instrumental music explorations <em>Plastic Wood <\/em>and <em>Selected Studies Vol. 1 <\/em>(with Roedelius), Lloyd is pretty much the most-played artist ever at One Lucky Guitar.<\/p>\n<p>Pretty much speechless on being able to welcome him to Fort Wayne.<\/p>\n<p><strong>An Evening with Lloyd Cole<\/strong><br \/>\n<strong>The B-Side at One Lucky Guitar<\/strong><br \/>\n<strong>Saturday, March 21st 2015<br \/>\n<\/strong><em>1301 Lafayette Street, Downtown Fort Wayne<br \/>\n<\/em><em>8PM doors \u00a0| \u00a08:30PM show \u00a0| \u00a018+ \u00a0| \u00a0BYO<\/em><\/p>\n<p>Advance tickets ($15) <a href=\"http:\/\/www.brownpapertickets.com\/event\/1301347\" target=\"_blank\">available at brownpapertickets.com<\/a>.<\/p>\n<p>Invite your friends on <a href=\"https:\/\/www.facebook.com\/events\/1562916020631644\/\" target=\"_blank\">Facebook<\/a>.<\/p>\n",
        "slug": "an-evening-with-lloyd-cole"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_DialLanding.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_masthead.jpg",
        "category_name": "News & Word",
        "postDate": "2015-02-16 13:37:00",
        "author_name": "OLG Newswire",
        "title": "Now Hiring: Advertising Copywriter",
        "postBody": "<p><em>Breaking news: we&#8217;re hiring!<\/em><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Advertising Copywriter<\/strong><\/span><\/p>\n<p>One Lucky Guitar, Inc. is hiring an advertising copywriter. We\u2019re looking for a writer who is passionate about big ideas \u2014 who believes that a soulfully conveyed brand story may be the single most powerful asset in business.<\/p>\n<p>The writer at One Lucky Guitar (OLG) is responsible for campaign-level concepting. You\u2019ll write advertising copy across all media channels, as well as content for web, collateral, brand ideology, plans and pitches.<\/p>\n<p>Here\u2019s the thing: OLG believes that loud bands sound good \u2014 and so we are likewise an environment of spirited collaboration, healthy debate and shared victories. We find inspiration in being part of one team, which includes our clients and OLG accounts and production.<\/p>\n<p>At OLG, we enjoy a true love for the work we do, and are committed to its quality. We\u2019re a lean, hungry team that\u2019s active in the community and has a strong culture of working hard and making a difference \u2014 and having some great times along the way.<\/p>\n<p>Every month, we feel that there\u2019s a pretty good chance we\u2019ll look back in twenty years and say, &#8220;That\u2019s when we were at our best.&#8221;<\/p>\n<p><strong>Skills &amp; Experience<\/strong><\/p>\n<ul>\n<li>Concepting\u2014passion for developing, refining and pitching a large number of ideas.<\/li>\n<li>Compelling, smart, creative and versatile writing voice.<\/li>\n<li>Inherent curiosity in a wide variety of subjects and business types.<\/li>\n<li>Eloquence in developing and articulating marketing strategy.<\/li>\n<li>Detail-oriented and sharp-eyed approach to work.<\/li>\n<li>Purposeful decision making and follow-through.<\/li>\n<li>Commitment to continuous growth.<\/li>\n<li>Comfort and bias for collaborative interpersonal communication \u2014 including group storming sessions, pitches, presentations and interviews.<\/li>\n<li>Advertising agency experience is required.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Founded in 2000, One Lucky Guitar is a design &amp; marketing boutique in downtown Fort Wayne, IN. Our mission is pretty simple: we communicate brand soul. OLG provides comprehensive services that range from brand development and advertising campaigns to internal marketing\u00a0and web strategies. We love our community and work hard to support its artistic, cultural and economic growth.<\/p>\n<p>To apply for this position,\u00a0send your resum\u00e9 and portfolio to matt{at}oneluckyguitar.com. Please, no pop-ins.<\/p>\n",
        "slug": "now-hiring-advertising-copywriter"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/MJCbrochures_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2015-02-03 22:15:00",
        "author_name": "OLG Newswire",
        "title": "Growing Up Spring!",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/HL_500_1.jpg\"><img class=\"alignleft size-full wp-image-2094\" title=\"HL_500_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/HL_500_1.jpg\" alt=\"\" width=\"500\" height=\"333\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/HL_500_2.jpg\"><img class=\"alignleft size-full wp-image-2095\" title=\"HL_500_2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/HL_500_2.jpg\" alt=\"\" width=\"500\" height=\"333\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/HL_500_3.jpg\"><img class=\"alignleft size-full wp-image-2096\" title=\"HL_500_3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/HL_500_3.jpg\" alt=\"\" width=\"500\" height=\"333\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/HL_500_4.jpg\"><img class=\"alignleft size-full wp-image-2097\" title=\"HL_500_4\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/HL_500_4.jpg\" alt=\"\" width=\"500\" height=\"512\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/435_500_1.jpg\"><img class=\"alignleft size-full wp-image-2098\" title=\"435_500_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/435_500_1.jpg\" alt=\"\" width=\"500\" height=\"333\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/435_500_2.jpg\"><img class=\"alignleft size-full wp-image-2099\" title=\"435_500_2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/435_500_2.jpg\" alt=\"\" width=\"500\" height=\"344\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/435_500_3.jpg\"><img class=\"alignleft size-full wp-image-2100\" title=\"435_500_3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/435_500_3.jpg\" alt=\"\" width=\"500\" height=\"333\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/435_500_4.jpg\"><img class=\"alignleft size-full wp-image-2101\" title=\"435_500_4\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/02\/435_500_4.jpg\" alt=\"\" width=\"500\" height=\"356\" \/><\/a>It\u2019s that time of year where we stop thinking about the snow and set our sights on warmer adventures. Our friends at Matilda Jane Clothing (MJC) have just released their Spring 2015 line. This season, OLG partnered with MJC to concept and coordinate the brand photoshoots and ultimately the design of two brochures. These Lookbooks are making their way into the hands of MJC Trunk Keepers and customers all over the U.S.<\/p>\n<p>The Matilda Jane Spring 2015 girls and women\u2019s collections are named <em><a href=\"https:\/\/www.matildajaneclothing.com\/collections\/Hello_Lovely\">Hello, Lovely!<\/a> <\/em>This line brings the pretty pastels and floral details we love about spring to life, with a mix of new silhouettes and classic MJC styles. When developing plans for the photoshoot, we knew we wanted to contrast the sweet pastels with a bold, iconic landscape. We decided the charming, old streets and picturesque parks of Savannah, GA would be a great fit. After all, doesn\u2019t \u201cHello, Lovely!\u201d just ooze southern charm? So we packed up our crew and spent a few days there capturing imagery of little southern belles\u2014MJC style.<\/p>\n<p>Perhaps the most fun, was bringing the imagery to life in a <em>Hello, Lovely! <\/em>Lookbook, a printed book that captures the style and feeling behind the new line.<\/p>\n<p>New to the scene this season is <em><a href=\"https:\/\/www.435bymjc.com\">435 by Matilda Jane<\/a>\u2014a <\/em>new line that\u2019s just for tweens. When developing this line, MJC pulled together a council made up of tween girls who grew up in MJC, and their Trunk Keeper moms. They provided input on design, styling and accessories\u2014some tweens even joined us in Savannah to be the <em>435<\/em> models.<\/p>\n<p>To separate <em>435 by Matilda Jane<\/em> from <em>Hello, Lovely!,<\/em> we wanted the brand photoshoot for <em>435<\/em> to be in a more contemporary, urban setting. To allow <em>435 by Matilda Jane<\/em> to be introduced as its own brand, with a unique style, we developed a separate Lookbook, showcasing the new line and the beautiful smiling faces from their tween council.<\/p>\n<p>To browse <em>Hello, Lovely!<\/em> and <em>435 by Matilda Jane<\/em>\u00a0and find a Trunk Keeper near you, go to <a href=\"https:\/\/www.matildajaneclothing.com\">MatildaJaneClothing.com<\/a><\/p>\n",
        "slug": "growing-up-spring"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/01\/POSTER_rayland_dial-home.jpg",
        "category_name": "Show & Event",
        "postDate": "2015-01-31 22:20:00",
        "author_name": "OLG Newswire",
        "title": "An Evening with Rayland Baxter",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/01\/POSTER_rayland_500.jpg\"><img class=\"alignleft size-full wp-image-2086\" title=\"POSTER_rayland_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/01\/POSTER_rayland_500.jpg\" alt=\"\" width=\"500\" height=\"750\" \/><\/a>ATO Records recording artist Rayland Baxter returns to The B-Side at One Lucky Guitar.<\/p>\n<p>Rayland played a memorable set here last June. Many people who attended it felt it was the best show of the year; others feel their lives were forever changed for the better by the evening.<\/p>\n<p>No pressure on the follow-up\u2014we expect this intimate performance to be one of 2015&#8217;s finest.<\/p>\n<p>The show will be all the more special for us due to a familial connection\u2014Rayland\u2019s pop Bucky Baxter sold Matt the \u201clucky guitar\u201d nearly 15 years ago. It was in the holler in Nashville that we first met the young Rayland, way back in 2000.<\/p>\n<p><strong>An Evening with RAYLAND BAXTER<\/strong><\/p>\n<p><strong> The B-Side at One Lucky Guitar<\/strong><br \/>\n<strong> Monday, February 23rd 2015 \u00a0<\/strong><br \/>\n<strong> 8PM doors, 8:30PM show, all ages, $7, BYO<\/strong><\/p>\n<p><a href=\"http:\/\/www.brownpapertickets.com\/event\/1201784\" target=\"_blank\">Advance tickets<\/a> highly recommended\u2014this show will sell out.<\/p>\n<p>Hop on the event at <a href=\"https:\/\/www.facebook.com\/events\/805815182823142\/\" target=\"_blank\">Facebook<\/a>, and invite your friends\u2026<\/p>\n",
        "slug": "an-evening-with-rayland-baxter"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/01\/anchor-landing1.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/01\/anchor-masthead1.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2015-01-09 21:21:00",
        "author_name": "OLG Newswire",
        "title": "Anchor Films Website Redesign",
        "postBody": "<p><img class=\"alignleft size-full wp-image-2072\" title=\"Anchor-detail-1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/01\/Anchor-detail-1.png\" alt=\"\" width=\"480\" height=\"370\" \/><\/p>\n<p><img class=\"alignleft size-full wp-image-2069\" title=\"Responsive-3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/01\/Responsive-3.png\" alt=\"\" width=\"480\" height=\"190\" \/>When Anchor Films decided to relaunch their website, we were excited to get the call.<\/p>\n<p>Starting with our first meeting, a lot of care and thought were put into the choices we made as we developed the site. Our goal was to tell the story of who Anchor is, what they stand for and what differentiates them in the most effective way possible. Naturally, this was a very collaborative process as that kind of storytelling is one of their specialties as well.<\/p>\n<p>From deep-dive, soul-baring interviews that veered into strategic planning, we were able to craft Anchor&#8217;s brand language. We then designed and developed the site, working closely with the AF team to ensure we were effectively delivering their dream website\u2014one that serves on the frontlines with its sleeves rolled up as this young company takes on the world.<\/p>\n<p>To ring in 2015, we launched the new website, alongside their new reel. Be sure to check out the rest of their superb work on the blog, too.<\/p>\n<p><a href=\"http:\/\/anchor-films.com\" target=\"_blank\">Visit Anchor-Films.com<\/a><\/p>\n",
        "slug": "anchor-films-website-redesign"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/01\/lagrange_Dial_Home_480.png",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2015\/01\/LaGrange_960.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2015-01-05 20:48:00",
        "author_name": "Jake Sauer",
        "title": "Economic Development in Motion",
        "postBody": "<p>Explaining the work and mission of a LEDO (Local Economic Development Organization) can be difficult and sometimes complicated to extremes. When the LaGrange County Economic Development Corporation came to us, they wanted to find a way to make the story of a LEDO more appealing and understandable to the general public.<\/p>\n<p>The answer was a relatively short, fun animation that touched on all the major points of what LEDOs do and why their job is important to the community. This video will become part of future presentations and live on through their website and other media.<\/p>\n<p>The bonus is with the additional involvement of the Northeast Indiana Regional Partnership, we\u2019ll be able to modify this project to work for other Indiana county LEDOs as well.<\/p>\n<p>After we developed a clear, concise script, the fun part for me, obviously, was developing the look and feel of the illustrations. We needed a color palette that was contemporary and the construction of elements would have to lend itself to simple movements. I think we ended up in a great place that\u2019s not too complex and pairs well with the simple message. (That message itself was voiced by our own Bridget Pearson!)<\/p>\n<p>Props to OLG\u2019s friend, Nate Utesch for the final animation.<\/p>\n<div style=\"margin-top: 20px; text-align: center;\" align=\"center\"><iframe style=\"float: none; border: none;\" src=\"\/\/player.vimeo.com\/video\/113493943?title=0&amp;byline=0&amp;portrait=0\" width=\"700\" height=\"394\" frameborder=\"0\"><\/iframe><\/div>\n",
        "slug": "economic-development-in-motion"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/LUTHOD_Dial_Home_480.png",
        "category_name": "Art & Strategy, Too",
        "postDate": "2014-12-31 22:06:00",
        "author_name": "Shane Starr",
        "title": "A Word or Two about Lutheran Health",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/LHN-OOH-Dial-500x2320.jpg\"><img class=\"alignleft size-full wp-image-2050\" title=\"LHN-OOH-Dial-500x2320\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/LHN-OOH-Dial-500x2320.jpg\" alt=\"\" width=\"500\" height=\"2320\" \/><\/a>We\u2019re proud of our ongoing partnership with Lodge Design and Lutheran Health Network. And we love a challenge. So we were excited when Lutheran asked us to help tell their story through a new outdoor campaign.<\/p>\n<p>With a network of eight hospitals and a team of nearly 7,000 dedicated employees, Lutheran Health Network cares for the people of our region in some pretty amazing ways\u2014so many ways, in fact, that it can be tricky to convey all they do.<\/p>\n<p>And so, the challenge: How do you communicate the breadth of Lutheran&#8217;s expertise and services in an already media-saturated environment, to an audience that only has a few seconds to read your message?<\/p>\n<p>You say less, rather than more.<\/p>\n<p>We developed a campaign that, with very few words, highlights the physical and emotional benefits of being part of the Lutheran family.<\/p>\n<p>The new campaign covers a range of Lutheran&#8217;s services and includes six traditional outdoor boards, plus three smaller boards located in high-traffic areas of an outdoor mall.<\/p>\n",
        "slug": "a-word-or-two-about-lutheran-health"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/OLG-135_landing1.jpg",
        "category_name": "Love & Like",
        "postDate": "2014-12-31 20:42:00",
        "author_name": "Matt Kelley",
        "title": "2014 music, etc.",
        "postBody": "<p>When I think back on 2014, there\u2019s no doubt the soundtrack rattling around my brain is going to be a loud, raucous, out-of-tune and -time take on The Replacements.<\/p>\n<p>More about that in a bit.<\/p>\n<p>Having taken myself out of the game for most of 2013, I was excited to hit 2014 with full force. Perfect timing, too, because it was a year full of epic live shows, and some killer new records.<\/p>\n<p>My top albums of 2014 went down like this:<\/p>\n<p><strong><img class=\"alignleft size-full wp-image-2057\" title=\"adams_2014\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/adams_2014.jpg\" alt=\"\" width=\"200\" height=\"200\" \/>1. Mike Adams at His Honest Weight, <em>Best of Boiler Room Classics<\/em>. <\/strong>Mike is a friend of a friend with a killer discography. (I did that on purpose.) Plus, he lives in Bloomington. But don\u2019t let Mike\u2019s Indiana roots or one degree of separation do anything to confuse this fact: <em>Best of Boiler Room Classics<\/em> (all-new original songs, despite its title) is the best, smartest, most melodic and pure power-pop album since The Bigger Lovers\u2019 <em>How I Learned to Stop Worrying<\/em> came out 13 years ago. It\u2019s game-changingly good, and I can\u2019t recommend it highly enough. (<a href=\"https:\/\/vimeo.com\/93099769\" target=\"_blank\">Try it<\/a>.) (<a href=\"http:\/\/www.flannelgraphrecords.com\/product\/mike-adams-at-his-honest-weight-best-of-boiler-room-classics-lp\" target=\"_blank\">Buy it<\/a>.)<\/p>\n<p><strong style=\"clear: both; display: block; margin-top: 20px;\"><img class=\"alignleft size-full wp-image-2058\" title=\"marah-mountain\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/marah-mountain.jpg\" alt=\"\" width=\"200\" height=\"200\" \/>2. Marah <em>presents Mountain Minstrelsy of Pennsylvania<\/em>. <\/strong>I <a href=\"http:\/\/www.oneluckyguitar.com\/dial\/the-day-is-breaking-in-my-soul\" target=\"_blank\">wrote a boatload<\/a> about this album a few months ago, when we had #MarahWeek on OLG\u2019s social media. It\u2019s a scorcher, and ceaselessly creative. With every revolution of the reel to reel tape, America\u2019s best working band continues to reinvent and rediscover themselves\u2014and through their art, we do as well. \u201cThe romance is gone from the river town.\u201d (<a href=\"http:\/\/www.marah-usa.com\/index.php?option=com_content&amp;view=section&amp;id=10&amp;Itemid=77\" target=\"_blank\">Buy it<\/a>.)<\/p>\n<p><strong style=\"clear: both; display: block; margin-top: 20px;\"><img class=\"alignleft size-full wp-image-2059\" title=\"beach\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/beach.jpg\" alt=\"\" width=\"200\" height=\"200\" \/>3. Beach Slang, <em>Who Would Want Anything So Broken<\/em> \/ <em>Cheap Thrills on a Dead End Street<\/em> (EPs)<\/strong> Breaking news: guitars are gonna be just fine. (And gloriously loud.) (<a href=\"http:\/\/beachslang.bandcamp.com\/music\" target=\"_blank\">Buy \u2018em<\/a>.)<\/p>\n<p><strong style=\"clear: both; display: block; margin-top: 20px;\"><img class=\"alignleft size-full wp-image-2060\" title=\"most-messed-up\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/most-messed-up.jpg\" alt=\"\" width=\"200\" height=\"200\" \/>4. Old 97\u2019s, <em>Most Messed Up<\/em><\/strong> The 97\u2019s startle with this one, the best album they\u2019ve ever made not named <em>Fight Songs<\/em>. Perfectly near-perfect songs lay down hook after hook as glorious Telecaster licks spitfire out of every crack. Lyrically, a few songs try waaaaay to hard to sound like they\u2019re not trying hard at all; otherwise, this firebreather may have topped my list. An unexpected delight. (<a href=\"http:\/\/old97s.shop.redstarmerch.com\/Product.aspx?cp=59520_60076_65784&amp;pc=O9LP01\" target=\"_blank\">Buy it<\/a>.)<\/p>\n<p><strong style=\"clear: both; display: block; margin-top: 20px;\"><br \/>\n5. Warpaint, <em>Warpaint<\/em><br \/>\n6. Eef Barzelay, <em>Girls Come First<br \/>\n<\/em>7. Tweedy, <em>Sukierae<\/em><br \/>\n8. Spoon, <em>They Want My Soul<\/em><br \/>\n9. Dean Wareham, <em>Dean Wareham<\/em><br \/>\n10. Modern Baseball, <em>You\u2019re Gonna Miss It All<\/em><\/strong><\/p>\n<p><strong style=\"clear: both; display: block; margin-top: 20px;\"><span style=\"font-weight: normal;\">Extra big shouts to the new records by Tony Molina, The #1s, Steve Malkmus, Hard Workin\u2019 Americans, Damon Albarn, The Both, Real Estate, New Pornographers, Hiss Golden Messenger, Justin Townes Earle, New Basement Tapes, Wussy, Weezer, The Baseball Project, The Rentals and, yes, Pink Floyd for throwing elbows in the race to be the first record played at OLG each morning. You\u2019re all winners.<\/span><\/strong><\/p>\n<p>How damn good was The B-Side in 2014?? This damn good:<\/p>\n<ul>\n<li><strong>Eef Barzelay<\/strong><\/li>\n<li><strong>Liz Longley<\/strong><\/li>\n<li>An evening reading with<strong> Lindsay Hunter<\/strong><\/li>\n<li><strong>Mandolin Orange<\/strong><\/li>\n<li><strong>The Final Hurrahs<\/strong><\/li>\n<li><strong>Rayland Baxter<\/strong><\/li>\n<li><strong>David Bazan<\/strong><\/li>\n<li>An evening reading with pye,brown\u2019s<strong> <em>(260): Unsatisfied<\/em><\/strong><\/li>\n<li><strong>Big Star Big <\/strong>dress rehearsal<\/li>\n<li><strong>OFabz Loves Fort Wayne!<\/strong><\/li>\n<li><strong>Mike Adams at His Honest Weight w\/ Advance Base<\/strong><\/li>\n<li><strong>Grand Slam Social<\/strong>, a Fort4Fitness afterparty<\/li>\n<li><strong>Eef Barzelay<\/strong> (again!)<\/li>\n<li><strong>Chris Darby<\/strong><\/li>\n<li><strong>Smooth Edge 2<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>2015, where you at? Well, we\u2019ve already got <strong>Tim Easton<\/strong> lined up for January 10th, 2015 (<a href=\"http:\/\/www.brownpapertickets.com\/event\/1064030\" target=\"_blank\">tickets here<\/a>), and expect to be able to make an announcement any day now for an incredible February show.<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/band-shots_2.jpg\"><img class=\"alignleft size-full wp-image-2063\" title=\"band-shots_2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/band-shots_2.jpg\" alt=\"\" width=\"350\" height=\"1296\" \/><\/a>I hadn\u2019t really played a show since 2007 and I can\u2019t tell you how thankful I was to be able to join\u00a0<strong>Chris Dodds<\/strong>, <strong>Andrea Atwood<\/strong>, <strong>Michael Summers<\/strong>, <strong>Casey Stansifer<\/strong> and <strong>Tim Gordon<\/strong> in <strong>Big Star Big<\/strong>\u2014you wouldn\u2019t believe how often I sit around and think about our two-show career\u2014and Chris, Tim, <strong>Mark Winters<\/strong> and <strong>Eric Federspiel<\/strong> for <strong>Go Dog Go<\/strong>\u2019s annual year-end reunion. LOVED playing loud again.<\/p>\n<p>The two Big Star Big sets were part of two of my favorite nights ever in Fort Wayne. Big Star Big was our Slim Dunlap tribute band, and we joined the irascible and inspiring lineup of <strong>Aadia<\/strong>, <strong>The Jury<\/strong>, <strong>The Placemats<\/strong> and <strong>Sweet Talk<\/strong>\u00a0(titans, every one of &#8217;em) at The Brass Rail for <strong><em><a href=\"http:\/\/www.oneluckyguitar.com\/dial\/lovelines\" target=\"_blank\">LOVELINES: A Tribute to The Replacements<\/a><\/em><\/strong>, which raised funds to support Slim\u2019s ongoing home health bills. If you had ever told me that OLG would get to put on a Replacements hoot night, at one of the best clubs in the country, and that it would fill beyond capacity, overflowing with people <em>and<\/em> heart, well\u2026that\u2019s why we think the guitar is lucky.<\/p>\n<p>(PS I dare you to find better work in FW this year than the <a href=\"http:\/\/www.oneluckyguitar.com\/dial\/lovelines\" target=\"_blank\">poster and videos<\/a> promoting that show.)<\/p>\n<p>Big Star Big\u2019s second show was just two weeks later, opening for <strong>Marah<\/strong> at The Brass Rail. After taking the record overseas, Marah booked a handful of stateside shows to promote <em>Presents Mountain Minstrelsy of Pennsylvania\u2014<\/em>and reached out to us to add FW to an itinerary that otherwise only included NYC, DC, Philly, Pittsburgh, Baltimore and Nashville. No big deal, Fort Wayne. (<strong>Brass Rail<\/strong>, you own.) And speaking of no big deals, so there I was, opening for and playing guitar in front of absolute heroes\u2026yeesh. (Heroes who then took the stage and blazed the bar and the minds of every single person lucky enough to witness what was hands-down the best set of music in the world this year. <a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.10152764451988921.1073741831.136615318920&amp;type=3\" target=\"_blank\">No questions asked<\/a>.)<\/p>\n<p><em>LOVELINES<\/em> kicked off what was the best month of live music in my life. Here\u2019s how it went down:<\/p>\n<p><strong>Aadia<\/strong>, <strong>Big Star Big<\/strong>,<strong> The Jury<\/strong>,<strong> The Placemats<\/strong>,<strong> Sweet Talk at\u00a0<\/strong><strong><em>LOVELINES: A Tribute to The Replacements<\/em><\/strong>, The Brass Rail, Aug 30th<br \/>\n<strong>The Snarks <\/strong>and a extra large pie of other awesome bands at<strong> <em>FW Pizza Punx Fest<\/em><\/strong>, The Brass Rail, Sept 5th<br \/>\n<strong>\u2028Metavari<\/strong>,<strong> Dead Records<\/strong>,<strong> ROE <\/strong>at<strong>\u00a0<em>Pinestock<\/em><\/strong>, Sept 6th<br \/>\n<strong>\u2028The Replacements<\/strong>, Midway Stadium (MPLS\/St. Paul), Sept 13th<br \/>\n<strong>Marah<\/strong>, The Brass Rail, Sept 16th<br \/>\n<strong>Danny and The Champions of the World<\/strong>, <strong>Marah<\/strong>, <strong>Jim Oblan<\/strong>, <strong>Pete Molinari <\/strong>at\u00a0<strong><em>Americana Music Festival<\/em><\/strong> (Nashville), Sept 19\u201320th<br \/>\n<strong>Mike Adams at His Honest Weight<\/strong>, <strong>Advance Base<\/strong>, The B-Side, Sept 25th<br \/>\n<strong>\u2028Nate Utesch live drums<\/strong>, OLG Grand Slam Social, Sept. 27th<\/p>\n<p>It was a particular thrill to finally catch London\u2019s <strong>Danny and The Champions of the World<\/strong> live; after ten years and seven album covers (including this year\u2019s incredible <em><a href=\"http:\/\/looserecords.bigcartel.com\/product\/danny-the-champions-of-the-world-live-champs-2cd\" target=\"_blank\">Live Champs<\/a><\/em>) together, it turned out we really were the best friends we dreamt we\u2019d be.<\/p>\n<p>Did I mention <strong>The Replacements<\/strong>? Sure, their reunion actually occurred in 2013 (and I was fortunate to catch their second show in 20+ years at last year\u2019s Riot Fest), but 2014 was really <em>their <\/em>year. Rick Wyatt and I caught them at Forecastle Festival in Louisville\u2014incredible\u2014and then Matt Traughber and I drove 13 hours (OK, he drove 16) each way to see them play an about-to-be-torn-down minor league baseball stadium on the outskirts of their hometown, MPLS. An incendiary show\u2014downright loko\u2014and a once-in-a-lifetime experience.<\/p>\n<div style=\"clear: both;\"><\/div>\n<p>But beyond those two shows, and beyond <em>LOVELINES<\/em>, there was one more thing that made this my Replacements year. The incredibly talented, boundary-pushing, funny, thoughtful and ambitious folks at <strong><a href=\"http:\/\/pyecommabrown.com\" target=\"_blank\">pye,brown<\/a><\/strong> decided to dedicate the third full issue of their publication <strong><em><a href=\"http:\/\/pyecommabrown.com\/260\/\" target=\"_blank\">(260)<\/a> <\/em><\/strong>to The Replacements and time its release to coincide with <em>LOVELINES<\/em>. The issue\u2014<em><a href=\"http:\/\/pyecommabrown.com\/260\/unsatisfied\" target=\"_blank\">Unsatisfied<\/a><\/em>\u2014is a must-own, bursting with ideas and passion just like every other issue of <em>(260) <\/em>(and generally, everything pye,brown does).<\/p>\n<p>To commemorate <em>Unsatisfied<\/em>\u2019s release, we did a reading at The B-Side, featuring each of the issue\u2019s contributors: <strong>Chris Colcord<\/strong>, <strong>Elliot Berdan<\/strong>, <strong>Johnny Commorato Jr.<\/strong>, <strong>Danee Pye<\/strong>, <strong>Alex Jonathan Brown<\/strong> and yours truly. (For the reading, Colcord\u2019s piece was resoundingly read by <strong>Jack Cantey<\/strong>, and Berdan\u2019s piece was read by <strong>Katie Casey<\/strong>.) After the reading, we all went down to BFA Commercial\u2019s studio for a dress rehearsal of The Jury\u2019s <em>LOVELINES<\/em> set.<\/p>\n<p>An unforgettable evening, with the bestest people.<\/p>\n<p>My contribution to <em>(260) <\/em>was a nine-part essay called <em>Confessions of a Yakuza<\/em>, in which I reveal with exacting (and hopefully entertaining) detail how every vaguely creative decision I&#8217;ve made in the last 20 years has been inspired or influenced by Paul Westerberg. Used to wear my heart on my sleeve; guess it still shows.<\/p>\n<p><strong><a href=\"http:\/\/pyecommabrown.com\/confessions-of-a-yakuza\" target=\"_blank\">Read the full essay<\/a>\u00a0<\/strong>(and all of <em>(260): Unsatisfied<\/em>) before it&#8217;s redacted\u00a0at pye,brown&#8217;s <a href=\"http:\/\/pyecommabrown.com\/260\/unsatisfied\" target=\"_blank\">website<\/a>.<\/p>\n<p>It\u2019s the last day of the year. Let\u2019s light 2015 on fire.<br \/>\nMK<\/p>\n",
        "slug": "2014-music-etc"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/mighty_dial_480.png",
        "category_name": "Art & Strategy, Too",
        "postDate": "2014-12-24 19:56:00",
        "author_name": "OLG Newswire",
        "title": "Mighty Proud",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/MichtyAcorndialrev_dial3.png\"><img class=\"alignleft size-full wp-image-2047\" title=\"MightyAcorndialrev_dial3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/MichtyAcorndialrev_dial3.png\" alt=\"Mighty Acorn Brochure and Cards\" width=\"500\" height=\"1230\" \/><\/a>At OLG, we talk a lot about being able to do work we\u2019re proud of for people we genuinely care about. When the\u00a0<a title=\"Mighty Acorn Foundation\" href=\"http:\/\/www.mightyacornfoundation.org\">Mighty Acorn Foundation<\/a>\u00a0(MAF) came to us to create a business card and overview brochure, I knew this project perfectly fit that mold.<\/p>\n<p>Denise and David DeMarchis, the founders of Matilda Jane Clothing, started the Mighty Acorn Foundation in 2013. They work endlessly to provide better situations for children all around the world, with their first big project focusing on the slums of Kipsongo in Kitale, Kenya. There, they match children living in the orphanage with families back in the United States that sponsor their cost of education, food, shelter and medical treatment.<\/p>\n<p>Not only does the MAF benefit children living across the world, they are also heavily involved in the <em>Changing the Face of Beauty<\/em> campaign\u2014shining a light on children of all abilities in advertising and marketing.<\/p>\n<p>In short, the MAF is made up of great people doing amazing work for children everywhere. And I\u2019m <em>mighty proud<\/em> to be a small part of that with the design of this project.<\/p>\n<p>For the business cards, we aimed to make them as unique as the mission of the foundation. We achieved the uniqueness we wanted by embossing, or stamping, some elements on the card that left an impression on the opposite side you could actually feel. And\u00a0<em>the feel<\/em>\u00a0is what it&#8217;s all about.<\/p>\n<p>We intertwined the design of the business cards and overview brochure by repurposing elements from the cover of the brochure for the die-cut of the card and by bringing in a rich, brown color to anchor the design and complement MAF\u2019s gold and coral brand palette.<\/p>\n<p>Supported by beautiful photography from\u00a0<a title=\"Red Tide Productions\" href=\"http:\/\/www.redtideproductions.com\">Red Tide Productions<\/a>\u00a0and\u00a0<a title=\"Jenni Vorderman Photo\" href=\"http:\/\/jennivordermanphoto.com\">Jenni Vorderman Photo<\/a>, the overview brochure is designed with multiple purposes\u2014to introduce the mission of the MAF, to highlight their recent work in Kitale and with <em>Changing the Face of Beauty,<\/em> and to offer information on how to get involved.<\/p>\n<p>Together, these pieces will be used to expand the reach of the Mighty Acorn brand and, hopefully, attract others to get involved\u2014making it possible for more projects to positively affect the lives of children all over the world.<\/p>\n<p><strong>Learn more about the Mighty Acorn Foundation here:<\/strong><strong>\u00a0<a title=\"Mighty Acorn Foundation\" href=\"http:\/\/www.mightyacornfoundation.org\">MightyAcorn.org<\/a>\u00a0<\/strong><\/p>\n<p><strong>Learn more about <em>Changing the Face of Beauty<\/em> here: <a title=\"Changing the face of Beauty\" href=\"http:\/\/www.changingthefaceofbeauty.org\">ChangingTheFaceOfBeauty.org<\/a><\/strong><\/p>\n",
        "slug": "mighty-proud"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/Auer_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2014-12-16 15:44:00",
        "author_name": "Jake Sauer",
        "title": "Follow the Signs",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/500_1.jpg\"><img class=\"alignleft size-full wp-image-2035\" title=\"500_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/500_1.jpg\" alt=\"\" width=\"500\" height=\"349\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/500_2.jpg\"><img class=\"alignleft size-full wp-image-2036\" title=\"500_2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/500_2.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/500_3A.jpg\"><img class=\"alignleft size-full wp-image-2037\" title=\"500_3A\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/500_3A.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/500_4.jpg\"><img class=\"alignleft size-full wp-image-2038\" title=\"500_4\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/500_4.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/500_5.jpg\"><img class=\"alignleft size-full wp-image-2039\" title=\"500_5\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/500_5.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/500_6.jpg\"><img class=\"alignleft size-full wp-image-2040\" title=\"500_6\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/500_6.jpg\" alt=\"\" width=\"500\" height=\"661\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/500_7.jpg\"><img class=\"alignleft size-full wp-image-2041\" title=\"500_7\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/12\/500_7.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a>In OLG\u2019s continued involvement of designing signage for the Arts United campus, we\u2019re happy to show the latest addition\u2014wayfinding signage for the <a href=\"http:\/\/www.artsunited.org\/the-arts-campus\/auer-center\/\">Auer Center building<\/a>. This was a focused effort that started months ago listening to the client\u2019s concerns and doing multiple walk-throughs to make sure we hit all the important spots.<\/p>\n<p>In this case, we were responsible for larger, \u201cgeneral\u201d wall and pillar units as well as smaller individual room identifiers. Because the Auer Center houses different organizations (like Fort Wayne Trails, Artlink and the Fort Wayne Ballet), we wanted to make sure that a visitor could easily navigate through the building upon entry.<\/p>\n<p>Keeping with previously designed signage, we remained true to the Arts United brand and also added a few new, fun elements. My favorite is the large directory map near the main entry, which shows a custom illustration of the Auer Center\u2019s two levels. Another cool element was backing most of the signs with Arts United orange acrylic\u2014creating a nice extra touch throughout the building and tying everything together.<\/p>\n<p>Hopefully you\u2019ll attend an upcomming event at the Arts United ArtsLab (connected to the Auer Cetner) and can see our stuff!<\/p>\n",
        "slug": "follow-the-signs"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/11\/OLG_Darby_Dial_Landing.jpg",
        "category_name": "Show & Event",
        "postDate": "2014-11-13 18:43:00",
        "author_name": "OLG Newswire",
        "title": "Chris Darby & Cross-stitch",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/11\/OLG-133_Darby_500px1.jpg\"><img title=\"OLG-133_Darby_500px\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/11\/OLG-133_Darby_500px1.jpg\" alt=\"\" width=\"500\" height=\"824\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/11\/darby_photo_500px.jpg\"><img class=\"alignleft size-full wp-image-2027\" title=\"Processed with VSCOcam with c1 preset\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/11\/darby_photo_500px.jpg\" alt=\"\" width=\"500\" height=\"667\" \/><\/a><\/p>\n<p>I\u2019ve been going through a very serious phase in my young adult life. I\u2019ve taken up cross-stitching and can\u2019t be stopped. I have a faint idea of how this happened, but I\u2019m not necessarily sure why my interest in cross-stitch decided to manifest itself <strong>now<\/strong>, <em>and furiously so<\/em>.<\/p>\n<p>I\u2019m only 24 years old, and as my co-worker and bud, Olivia, says \u201cyou just don\u2019t seem like the kind of gal who cross-stitches for fun.\u201d She\u2019s probably basing this on the fact that she saw me absolutely dominate Celine Dion\u2019s \u201cIt\u2019s All Coming Back to Me Now\u201d during karaoke at Curly\u2019s last Saturday\u2014which actually should\u2019ve hinted at the fact that I would enjoy a good cross-stitch on a Sunday afternoon.<\/p>\n<p>Anyway\u2014<strong>I\u2019ve been stitchin\u2019<\/strong>. I started off small, creating icons of hearts and mini-hamburgers. And then, one day, I saw a little slip posted up on OLG\u2019s board of \u201cup-for-grabs projects\u201d for a <a title=\"Chris Darby Music\" href=\"http:\/\/chrisdarby.bandcamp.com\">Chris Darby<\/a> show poster and decided to check out his music. &#8216;Cabin Songs&#8217; was the title of the record and after listening to a couple songs, my brain had a thought that surpassed all my other thoughts for that day. \u201cThis is your chance, lady. Cross-stitch this poster like you\u2019ve never cross-stitched a poster before.\u201d Which, I actually had never cross-stitched a poster before; let alone, embroidered any sort of type.<\/p>\n<p>Seemed easy enough, right? I can\u2019t tell you how many times I quoted the grandma from <em>Happy Gilmore<\/em> to my roommate the day I decided to do this thing, \u201cMy fing-ers <em>hurrrt<\/em>.\u201d But I\u2019m overdramatic and she didn\u2019t care so we both carried on.<\/p>\n<p>I just figured if any poster were to get this treatment, it had to be this one. What other kind of art would you find in a cabin in the woods like the one where Darby recorded his newest album? Only some folky, embroidered cross-stitches would live on those walls and that\u2019s why it had to be done.<\/p>\n<p>After a few hours of stitching, changing my mind, snipping and re-stitching, I completed my first circle-framed, typographic stitch! I was pretty happy with how it turned out and I think it gives off the vibe Darby captures in his music\u2014warm, inviting and homey.<\/p>\n<p>You definitely don&#8217;t want to miss him at The B-Side. We&#8217;re even kicking it off early\u20145:30PM doors, 6PM show\u2014because we know some of you are planning to hit the Counting the Crows \/ Twin Forks show at the Embassy that night!<\/p>\n<p><strong>Chris Darby<br \/>\n<\/strong><strong>Sunday, December 7, 2014<br \/>\n<\/strong>5:30PM doors, 6PM show<br \/>\nAll ages, $5 at <a title=\"chris darby tickets\" href=\"http:\/\/www.brownpapertickets.com\/event\/909721\">brownpapertickets.com<\/a><\/p>\n",
        "slug": "darby"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/11\/Utopia_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2014-11-07 19:24:00",
        "author_name": "Jake Sauer",
        "title": "Gifting the Utopian Way",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/11\/Utopian_500_directmail.jpg\"><img class=\"alignleft size-full wp-image-2008\" title=\"Utopian_500_directmail\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/11\/Utopian_500_directmail.jpg\" alt=\"\" width=\"500\" height=\"394\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/11\/Utopian_500_emails.jpg\"><img class=\"alignleft size-full wp-image-2009\" title=\"Utopian_500_emails\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/11\/Utopian_500_emails.jpg\" alt=\"\" width=\"500\" height=\"984\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/11\/Utopian_500_product.jpg\"><img class=\"alignleft size-full wp-image-2010\" title=\"Utopian_500_product\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/11\/Utopian_500_product.jpg\" alt=\"\" width=\"500\" height=\"401\" \/><\/a>It\u2019s that time of year where many professionals or companies like to start thinking about how to thank their clients after a successful year. Those who really want to show appreciation will spend some time looking for the best gift. Unfortunately, <em>time<\/em> is something hard to come by end-of-year. That\u2019s where our friends at <a href=\"http:\/\/utopiancoffee.com\">Utopian Coffee<\/a> step in.<\/p>\n<p><a href=\"https:\/\/utopiangifting.com\">Utopian Gifting<\/a> is a branch of the company that deals specifically with creating memorable gift packages which can be custom assembled, shipped and personalized with little hassle to the purchaser. These packages contain a range of goodies from chocolates, to premium maple syrup to fudge sauce and are paired with Utopian\u2019s great coffee. One Lucky Guitar was invited to create this Fall\u2019s creative campaign to help promote this incredible service. We created a direct mail piece, three custom emails and select web elements for their website. We also helped direct new studio photography of the products.<\/p>\n<p>The campaign\u2019s headlines drove the bulk of creative. We wanted to get across the fact that by using Utopian Gifting, you can take care of all your clients in a one-stop-shop <em>and<\/em> send something that everyone will love. Utopian uses custom wooden boxes to package most of the gift packages, so we played off the grainy texture with text that looked like it was branded into the surface.<\/p>\n<p>All we can say is we\u2019ll be jealous of all the deserving folks that receive a nice wooden box that smells like coffee.<\/p>\n",
        "slug": "gifting-the-utopian-way"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/11\/Tees_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2014-11-05 18:39:00",
        "author_name": "Jake Sauer",
        "title": "Tshirtin\u2019",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/11\/Tees_500_1.jpg\"><img class=\"alignleft size-full wp-image-2005\" title=\"Tees_500_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/11\/Tees_500_1.jpg\" alt=\"\" width=\"500\" height=\"700\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/11\/Tees_500_2.jpg\"><img class=\"alignleft size-full wp-image-2006\" title=\"Tees_500_2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/11\/Tees_500_2.jpg\" alt=\"\" width=\"500\" height=\"700\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/11\/Tees_500_3.jpg\"><img class=\"alignleft size-full wp-image-2007\" title=\"Tees_500_3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/11\/Tees_500_3.jpg\" alt=\"\" width=\"500\" height=\"700\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/11\/Tees_500_4.jpg\"><img class=\"alignleft size-full wp-image-2023\" title=\"Tees_500_4\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/11\/Tees_500_4.jpg\" alt=\"\" width=\"500\" height=\"700\" \/><\/a>Although we\u2019re always offering our clients a range of deliverables, it\u2019s always fun when a t-shirt project comes along. It just so happened that several opportunities came up in the last couple months and we\u2019re happy to be sporting these designs.<\/p>\n<p><strong>The Good Ones, Special Riot Fest Releases<br \/>\n<\/strong>A few OLGers ventured their way to this year\u2019s <a href=\"http:\/\/riotfest.org\">Riot Fest<\/a> in Chicago where they promoted our <a href=\"http:\/\/thegoodones.com\">TGO clothing line<\/a> from a vendor area. Why not sport our music-inspired kids clothes to all the song-searching mom and dads in the city that weekend? As part of our presence, we created two new, limited-edition adult shirts specifically for Riot Fest\u2014think non-official, but better-than-official show tee.<\/p>\n<p>One was a newspaper-themed shirt set in a (mostly) 1-color style that showed homage to some old punk tees out there. The second\u2014the \u201c1-2-3-4! Tee\u201d\u2014was based on the way some of our favorite bands start a song by shoutin\u2019 out the count. It was fun getting a photo of a manhole cove down the road for the graphic. Our additional stock is now available\u00a0<a href=\"http:\/\/thegoodones.com\">online<\/a>.<\/p>\n<p><strong>Live Bold Tee<br \/>\n<\/strong>Our most recent project for Poptique Gourmet Popcorn has a much more important reason behind it than just being a cool tee. The \u201cLive Bold\u201d shirt was created as a way to support Poptique\u2019s founder Lindsay Hively. For more information, please visit http:\/\/www.gofundme.com\/lindseyhively. The shirt can be purchased through The Good Ones <a href=\"http:\/\/thegoodones.com\/collections\/all\/products\/live-bold-tee\">here<\/a>. Those wearing it around the office can attest to the buttery smooth texture of the blue heather. All proceeds form this shirt will go directly to Lindsay&#8217;s fight against cancer.<\/p>\n<p><em>Update: Poptique founder Lindsey Hively passed away on\u00a0April 23, 2015. The OLG team misses her contagious spirit, her zeal for this community, and most importantly, her friendship.<\/em><\/p>\n<p><strong>Human Motor Works<br \/>\n<\/strong>We were super happy with the first round of HMW tees we created when we branded the new bike\/run\/swim retail store in Fort Wayne, and now we&#8217;ve freshened things up with a new look. This time we went for a nice green shirt that pops and added a 1-color graphic that references HMW\u2019s unique offerings for area triathletes. These shirts will be offered during their special viewing party of the <a href=\"http:\/\/www.ironman.com\/triathlon\/events\/americas\/ironman\/world-championship.aspx#axzz3IxznFbLl\">KONA<\/a> race, in which several local athletes (supported by Human Motor Works) competed. For more info on that event, visit their <a href=\"https:\/\/www.facebook.com\/events\/882134165171597\/\">Facebook event page<\/a>.<\/p>\n",
        "slug": "tshirtin"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/10\/MikeAdams_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2014-11-04 21:17:00",
        "author_name": "OLG Newswire",
        "title": "Mike Adams at His Honest Weight",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/10\/MA4.jpg\"><img class=\"alignleft size-full wp-image-1998\" title=\"Mike Adams At His Honest Weight\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/10\/MA4.jpg\" alt=\"Mike Adams At His Honest Weight\" width=\"500\" height=\"1200\" \/><\/a><\/p>\n<p>A couple weeks ago, we had <a title=\"MAAHHW\" href=\"http:\/\/honestweight.tumblr.com\">Mike Adams at His Honest Weight<\/a> with <a title=\"Advance Base Music\" href=\"http:\/\/www.advancebasemusic.com\">Advance Base<\/a>\u00a0play\u00a0at\u00a0<a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/bside\/\">The B-Side<\/a>. After having been introduced to MAAHHW&#8217;s music shortly after starting at OLG in May, designing this poster and seeing him perform live in our space was pretty amazing\u2014as was the show.<\/p>\n<p>Based on Mike Adams somewhat nostalgic sound, the poster was designed with a 70&#8217;s feel in mind, paired with reds and golds as a nod to Adams Bloomington pride. We dubbed this show 1301&#215;10, as it occurred on the\u00a0<em>tenth anniversary<\/em>\u00a0of OLG moving into our home at 1301 Lafayette Street. Wow.<\/p>\n<p>Make sure to check out <a title=\"Mike Adams Best of Boiler Room Classics\" href=\"https:\/\/www.youtube.com\/watch?v=FLU-lFqU7Rs\">this incredible video<\/a> MAAHHW did for their newest album release that perfectly showcases the nostalgic feel I&#8217;m talking about <em>(as well as Mike&#8217;s unparalleled\u00a0dance moves)<\/em>.<\/p>\n<p>The timing of the show was great, as we had a photography crew from Brooklyn in for a special shoot. FW put its best foot forward thanks to Mike Adams, Advance Base, and a killer crowd at The B-Side.<\/p>\n",
        "slug": "mike-adams-at-his-honest-weight"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/10\/DIAL-Eef-Barzelay-Nov14_landing.jpg",
        "category_name": "Show & Event",
        "postDate": "2014-10-31 14:32:00",
        "author_name": "OLG Newswire",
        "title": "Eef Barzelay at The B-Side 11\/14\/14",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/10\/Eef_Barzelay_Nov14_500.jpg\"><img class=\"alignleft size-full wp-image-2002\" title=\"Eef_Barzelay_Nov14_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/10\/Eef_Barzelay_Nov14_500.jpg\" alt=\"\" width=\"500\" height=\"1500\" \/><\/a>OLG is pleased to welcome Eef Barzelay of Clem Snide back to his home away from home, The B-Side.<\/p>\n<p><strong>Friday, November 14, 2014<\/strong><br \/>\n8PM doors, 8:30PM show<br \/>\n18+, BYO, $7<\/p>\n<p>Advance tickets highly recommended, available from <a href=\"http:\/\/www.brownpapertickets.com\/event\/909719\" target=\"_blank\">BrownPaperTickets.com<\/a>.<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/events\/563411060425928\/\" target=\"_blank\">Share the event<\/a> and invite your friends!<\/p>\n",
        "slug": "eef-barzelay-at-the-b-side-111414"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_DialLanding.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_masthead.jpg",
        "category_name": "News & Word",
        "postDate": "2014-09-09 15:03:00",
        "author_name": "OLG Newswire",
        "title": "Turning It Up to 11",
        "postBody": "<p>One Lucky Guitar, the design &amp; marketing boutique in downtown Fort Wayne, is pleased to announce two additions to its talented and hardworking team: Beth Bobay and Shane Starr. With these additions, our team now numbers 11.<\/p>\n<p><img class=\"alignleft size-full wp-image-1984\" title=\"Shane_dial_PR\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/09\/Shane_dial_PR.jpg\" alt=\"\" width=\"350\" height=\"228\" \/>Starr joined OLG on July 7th in a newly created position, Creative Strategist. A native of Northeast Indiana, Shane and OLG founder Matt Kelley worked together at another agency for two years in 1998\u201399, then took a fifteen-year break before reuniting at OLG\u2019s headquarters, where Shane will serve in a leadership role. In between, Shane worked as a creative director at GSD&amp;M, a full-service advertising agency in Austin, TX. In seven years at GSD&amp;M, Shane led the creative for brands like Walgreens, L.L.Bean, Marshalls, Barbasol and Chipotle. Shane and his delightful family (wife Erin and daughter Eleanor) are proud to be writing the next chapter in their story in Fort Wayne.<\/p>\n<div style=\"clear: both;\"><img class=\"alignleft size-full wp-image-1985\" title=\"Beth_dial_PR\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/09\/Beth_dial_PR.jpg\" alt=\"\" width=\"350\" height=\"228\" \/>On September 2nd, Beth Bobay joined OLG as Operations and Account Manager. Beth brings more than a decade of experience in account service, event management and production to the OLG team. Tremendously active in our community, Beth has served on the boards of directors for Young Leaders of Northeast Indiana, Down Syndrome Association of Northeast Indiana, Community Development Corporation of Northeast Indiana and Dr. Bill Lewis Center for Children. In addition to her considerable talents and charm, Beth joins Tommy Cutter and Matt Kelley on One Lucky Guitar\u2019s run club racing team.<\/div>\n<div style=\"clear: both; padding-top: 20px;\">\u201cI\u2019m excited to welcome Beth and Shane to One Lucky Guitar. Shane and I both feel our previous collaborations led to some of the most satisfying, rewarding and (enjoyably) difficult work of our careers, and are thrilled to be taking on new challenges together. And, I\u2019ve admired Beth\u2019s marketing expertise and community leadership from afar for quite some time. I\u2019m thrilled to now be able to work with her every day.\u201d<\/div>\n<p>&nbsp;<\/p>\n<p style=\"clear: both;\"><span style=\"font-size: 16px;\">Interested in learning more about what this incredible team can do for you? Let\u2019s talk. You can reach Matt Kelley at 260 969-6672, or matt{at}oneluckyguitar.com.<\/span><\/p>\n<p>\u2014<\/p>\n<p><strong>About One Lucky Guitar, Inc.<\/strong><\/p>\n<p>One Lucky Guitar, a design &amp;\u00a0marketing boutique in downtown Fort Wayne, communicates brand soul through high-concept\u00a0design, advertising\u00a0and marketing. Founded in 2000, OLG serves clients with top-shelf creative\u00a0work and full service through strategic partnerships. Advertising clients\u00a0include Ambassador Enterprises, Arts United, AWS-Benchmark, Carson Boxberger, Grand\u00a0Wayne Center, Greater Fort Wayne Inc., Human Motor Works, Indiana Signworks, J K O\u2019Donnell\u2019s, Matilda Jane Clothing\u00a0Company and Turnstone. With Indianapolis\u2019 Lodge Design, OLG is the agency of record for the\u00a0Lutheran Health\u00a0Network.<\/p>\n<p>###<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "turning-it-up-to-11"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/09\/IS_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/09\/960_IS1.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2014-09-08 15:00:00",
        "author_name": "Jake Sauer",
        "title": "A New Way to Stand Out",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/09\/500_IS_1.jpg\"><img class=\"alignleft size-full wp-image-1979\" title=\"500_IS_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/09\/500_IS_1.jpg\" alt=\"\" width=\"500\" height=\"350\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/09\/500_IS_2.jpg\"><img class=\"alignleft size-full wp-image-1980\" title=\"500_IS_2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/09\/500_IS_2.jpg\" alt=\"\" width=\"500\" height=\"350\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/09\/500_IS_3.jpg\"><img class=\"alignleft size-full wp-image-1981\" title=\"500_IS_3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/09\/500_IS_3.jpg\" alt=\"\" width=\"500\" height=\"350\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/09\/500_IS_4.jpg\"><img class=\"alignleft size-full wp-image-1982\" title=\"500_IS_4\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/09\/500_IS_4.jpg\" alt=\"\" width=\"500\" height=\"350\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/09\/500_IS_5.jpg\"><img class=\"alignleft size-full wp-image-1983\" title=\"500_IS_5\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/09\/500_IS_5.jpg\" alt=\"\" width=\"500\" height=\"350\" \/><\/a>One of OLG&#8217;s recent projects was creating the initial branding for Indiana Signworks\u2014the new organization that brings together Indiana Stamp&#8217;s sign division and Mid-America Sign to form one of the largest, most experienced full-service sign companies in the region. We developed a logo, business suite, brand book and<a href=\"http:\/\/indianasignworks.com\/\"> interim website<\/a> to get things moving.<\/p>\n<p>The logo was designed to be a very strong mark representative of the work Indiana Signworks does on a daily basis\u2014making signage that communicates clearly. The two-tone shadowed shape hints at large, outdoor building signage. The color comes from the orange of their parent company and relates to other ventures of the business. In addition to the logo, we made an abstract repeating pattern made from the structure of the mark and construction blueprints for 3-D signage. This art element helps give extra vibrancy to brand elements and will hopefully become a recognizable texture to future pieces; it shows up on the back of the business cards, a strip on the letterhead, a flood on the brand book and the front of an A6 folded notecard.<\/p>\n<p>We see this work as the start of a long-running, respected business and we&#8217;re glad we are a part of it!<\/p>\n",
        "slug": "a-new-way-to-stand-out"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/MARAH_2014_minstrelsy_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2014-08-31 18:07:00",
        "author_name": "Matt Kelley",
        "title": "Marah Returns",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/MARAH_2014_minstrelsy_500.jpg\"><img class=\"alignleft size-full wp-image-1972\" title=\"MARAH_2014_minstrelsy_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/MARAH_2014_minstrelsy_500.jpg\" alt=\"\" width=\"500\" height=\"767\" \/><\/a>We&#8217;re thrilled to welcome MARAH\u2014America&#8217;s best rock band\u2014back to Fort Wayne for a special show at The Brass Rail. Marah is doing just a handful of dates in support of their <em>Mountain Minstrelsy of Pennyslvania<\/em>\u00a0record, including NYC, Philly, DC, Nashville and Fort Wayne. Makes sense.<\/p>\n<p>This whole project is unbelievable, and this version of Marah will blow your mind. Promise.<\/p>\n<p>Big Star Big will open, playing their second and final show.<\/p>\n<p>For more details on Marah and OLG, check out <em><a href=\"http:\/\/www.oneluckyguitar.com\/dial\/the-day-is-breaking-in-my-soul\" target=\"_blank\">The Day Is Breaking in My Soul<\/a><\/em>\u00a0on The Dial.<\/p>\n<p><strong>MARAH presents Mountain Minstrelsy of Pennsylvania<\/strong><br \/>\n<strong>w\/s\/g Big Star Big<\/strong><br \/>\n<strong>The Brass Rail<\/strong><br \/>\n<strong>Tuesday, September 16, 9PM<\/strong><br \/>\n<strong>$6, 21+<\/strong><br \/>\n<strong><a href=\"http:\/\/www.brownpapertickets.com\/event\/844005\" target=\"_blank\">Advance Tickets\u00a0<\/a><\/strong><\/p>\n",
        "slug": "marah-returns"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/OLG-135_landing1.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/OLG-135_masthead.jpg",
        "category_name": "Show & Event",
        "postDate": "2014-08-28 12:19:00",
        "author_name": "Matt Kelley",
        "title": "Lovelines",
        "postBody": "<p><img title=\"OLG-135_poster_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/OLG-135_poster_500.jpg\" alt=\"\" width=\"500\" height=\"677\" \/> It\u2019s almost time\u2014this Saturday, August 30th at the Brass Rail in downtown Fort Wayne, we\u2019re producing LOVELINES: A Tribute to The Replacements. This show will feature five incredible bands, including two local \u201csupergroups\u201d and one touring band from Austin, TX. We&#8217;re thrilled to be able to present:<br \/>\n&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"border-right: 1px solid #ccc;\" width=\"50%\">\n<div style=\"padding: 0 20px 0 0;\"><strong style=\"font-size: 16px;\">Aadia<\/strong><br \/>\n<strong style=\"font-size: 16px;\">Big Star Big<\/strong><br \/>\n<strong style=\"font-size: 16px;\">The Jury<\/strong><br \/>\n<strong style=\"font-size: 16px;\">The Placemats<\/strong><br \/>\n<strong style=\"font-size: 16px;\">Sweet Talk<\/strong><\/div>\n<\/td>\n<td width=\"50%\">\n<div style=\"padding: 0 0 0 20px;\"><strong>The Brass Rail<\/strong><br \/>\n<strong>Saturday, August 30th 10PM sharp(-ish)<\/strong><br \/>\n<strong>$6 cover at the door<\/strong><br \/>\n<strong>We expect a sellout (ahem), so arrive early!<\/strong><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<br \/>\nIt\u2019s been awhile since we put on a show outside of our own B-Side walls, and this is definitely the one to come out strong with: a night celebrating the joyous, cathartic music of one of the best rock bands in the history of the world, while raising funds for an incredible musician who helped bring all of this music to life, enriching many lives along the way. For all the details about the show, scroll down for an interview with Matt Kelley by E.A. Poorman of the <em>Fort Wayne Reader<\/em>. Before we get to that, though, a word on the art direction and marketing for this event. I suppose if you have to explain your graphic design, it may not be working! But this poster has a pretty fun story\u2026<\/p>\n<div style=\"clear: both;\"><\/div>\n<p>&nbsp;<\/p>\n<div style=\"width:300px; float:left;\"><img class=\"alignleft size-full wp-image-1962\" style=\"clear: both;\" title=\"OLG-135_Aadia\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/OLG-135_Aadia.jpg\" alt=\"\" width=\"350\" height=\"350\" \/><img class=\"alignleft size-full wp-image-1963\" title=\"OLG-135_BSB\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/OLG-135_BSB.jpg\" alt=\"\" width=\"350\" height=\"350\" \/><img class=\"alignleft size-full wp-image-1964\" title=\"OLG-135_Jury\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/OLG-135_Jury.jpg\" alt=\"\" width=\"350\" height=\"350\" \/><img class=\"alignleft size-full wp-image-1965\" title=\"OLG-135_Placemats\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/OLG-135_Placemats.jpg\" alt=\"\" width=\"350\" height=\"350\" \/><img class=\"alignleft size-full wp-image-1966\" title=\"OLG-135_Sweet\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/OLG-135_Sweet.jpg\" alt=\"\" width=\"350\" height=\"350\" \/><\/div>\n<p>\u201cLovelines\u201d is a semi-obscure song from The Replacements second-and-a-half album, <em>Hootenanny<\/em>. The story is that the band had the music, but not the lyrics, and so when they were in the studio recording the album, singer Paul Westerberg simply picked up a copy of the Minneapolis <em>City Pages<\/em> and started stringing together lyrics from the personal ads in the back of the publication. At the very end of the song, you can hear Paul note the date of the issue of <em>City Pages<\/em> he used.Well, we tracked it down, cut it into pieces, and used the content as the basis of this poster. We created a new masthead, and semi-subtly inserted the names of the five bands playing our tribute show, but all other content is real\u2014word-for-word. (And we have to admit, it\u2019s alternately salacious and touching, hilarious and sad.)We\u2019ll have posters on sale at The Brass Rail on Saturday. $5, and all money will go to the Slim Dunlap Fund.<\/p>\n<p>And, I should mention, I&#8217;m in Big Star Big, and we&#8217;re on at 10PM sharp! See you then.<\/p>\n<hr \/>\n<div style=\"font-weight: 400; margin: 20px 0;\">Interview from <em>Fort Wayne Reader<\/em>, August 16, 2014.<\/div>\n<p><strong>E.A. Poorman: So how did the Lovelines show come about? This is more than just a tribute to the Replacements. It&#8217;s a fundraiser of sorts too, correct? Raising funds for the Slim Dunlap Fund?<\/strong><\/p>\n<p>Matt Kelley: Yeah, you know, for the last year or two, One Lucky Guitar had kinda taken a break from booking shows at any venue beyond The B-Side. It felt like it was time to do something again at our favorite bar, The Brass Rail.<\/p>\n<p>The backstory is this: a couple years ago, former Replacements guitarist Slim Dunlap suffered a stroke. He recovered and went home, but his home healthcare costs are enormous and the medical bills stacked up. Slim was the Replacements\u2019 second guitarist, after Bob Stinson, and played and toured the last three albums. After the Mats called it quits, Slim released a couple of solo albums, and they have hooks for miles\u2014just really great, sloppy &amp; poppy &amp; rootsy rock and roll songs. Well, a fundraising tribute record seemed like a no-brainer, but Peter Jesperson (former \u2018Mats manager and current head of New West Records) took it to a new place with a year-long series of limited edition 7\u201d singles that were auctioned off on eBay. The first release featured an EP by the reunited version of The Replacements\u2014with their first release of all new material in 22 years\u2014and raised over $100K. Over the course of the year, that was followed up with monthly split 7\u201d\u2019ers featuring the likes of Jeff Tweedy, Steve Earle, Lucinda Williams, Deer Tick and more. (I actually won a couple of auctions, scoring the Joe Henry\/Jakob Dylan and Frank Black\/You Am I releases.) At the end of the year, the singles were collected on a CD, which is killer.<\/p>\n<p>Anyway, Slim\u2019s story is so moving, and he seems like such an incredible guy, and the more I dug into what was going on, I just wanted to see if there was something we could do to raise some funds for him, and the idea of this show came about.<\/p>\n<p>I contacted Slim\u2019s wife and daughter, and they were beyond thankful that we were thinking of them. They\u2019ve been overcome by the outpouring of love and support from fans of The Replacements.<\/p>\n<p>All money collected at the door will go to the Slim Dunlap Fund, and we\u2019ll also hopefully have some t-shirts and posters that we can sell to raise bucks, too.\u00a0Hoping to raise $1,500.<\/p>\n<p>\u201cLovelines\u201d is, of course, a reference to an old Replacements song, and even though that song is about (im)personal ads, I suppose this show is all of our chance to write a little love note to The Replacements.<\/p>\n<p>Oh, and I believe this will be the best show in Fort Wayne this year with the word \u201cLine\u201d in the title.<\/p>\n<p><strong>Who&#8217;s all playing on August 30th? Fort Wayne is filled with extremely talented artists and bands, how did you go about asking guys and gals to play the show?\u00a0<\/strong><\/p>\n<p>We have five bands\u2014and the first two are becoming bands just for this show! Plus, The Jury is playing out for the first time in a few years. I saw their setlist and it is going to\u2026<a href=\"http:\/\/www.fortwaynereader.com\/story.php?uid=2632\" target=\"_blank\">{continued}<\/a><\/p>\n<div style=\"clear: both;\"><\/div>\n<p>&nbsp;<br \/>\n&nbsp;<\/p>\n<table style=\"background: #00a4ea;\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td style=\"background: #00a4ea; vertical-align: middle;\">\n<div style=\"padding: 20px;\">\n<div style=\"color: #fff; letter-spacing: 1px; font-size: 30px;\">PROMO VIDEOS<\/div>\n<div style=\"color: #fff;\">In the days leading up to &#8220;Lovelines,&#8221; we created five promotional videos that we shared on our <a style=\"color: #fff; font-weight: bold;\" href=\"http:\/\/instagram.com\/oneluckyguitar\">Instagram<\/a> page that built excitement and highlighted the bands and details of the show. Each video was shot and edited grittily, in the spirit of The Replacements and their &#8220;anti-video&#8221; video style.<\/div>\n<\/div>\n<\/td>\n<td><iframe style=\"float: none; border: none; margin: 0;\" src=\"\/\/player.vimeo.com\/video\/105021575\" width=\"400\" height=\"400\" frameborder=\"0\"><\/iframe><\/td>\n<\/tr>\n<tr>\n<td><iframe style=\"float: none; border: none; margin: 0;\" src=\"\/\/player.vimeo.com\/video\/105021576\" width=\"400\" height=\"400\" frameborder=\"0\"><\/iframe><\/td>\n<td><iframe style=\"float: none; border: none; margin: 0;\" src=\"\/\/player.vimeo.com\/video\/105021585\" width=\"400\" height=\"400\" frameborder=\"0\"><\/iframe><\/td>\n<\/tr>\n<tr>\n<td><iframe style=\"float: none; border: none; margin: 0;\" src=\"\/\/player.vimeo.com\/video\/105021579\" width=\"400\" height=\"400\" frameborder=\"0\"><\/iframe><\/td>\n<td><iframe style=\"float: none; border: none; margin: 0;\" src=\"\/\/player.vimeo.com\/video\/105021583\" width=\"400\" height=\"400\" frameborder=\"0\"><\/iframe><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n",
        "slug": "lovelines"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/480_Ppunx.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/960_Header_1.jpg",
        "category_name": "Show & Event",
        "postDate": "2014-08-26 19:05:00",
        "author_name": "Jake Sauer",
        "title": "FW Pizza Punx Fest",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/500_1_Poster_1.jpg\"><img class=\"alignleft size-full wp-image-1951\" title=\"500_1_Poster_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/500_1_Poster_1.jpg\" alt=\"\" width=\"500\" height=\"737\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/500_2_Sticker.jpg\"><img class=\"alignleft size-full wp-image-1952\" title=\"500_2_Sticker\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/500_2_Sticker.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/500_3_ExtraPoster.jpg\"><img class=\"alignleft size-full wp-image-1953\" title=\"500_3_ExtraPoster\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/500_3_ExtraPoster.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/500_4_Website.jpg\"><img class=\"alignleft size-full wp-image-1954\" title=\"500_4_Website\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/500_4_Website.jpg\" alt=\"\" width=\"500\" height=\"452\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/500_5_wristband.jpg\"><img class=\"alignleft size-full wp-image-1955\" title=\"500_5_wristband\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/500_5_wristband.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/500_6_ReaderAd.jpg\"><img class=\"alignleft size-full wp-image-1956\" title=\"500_6_ReaderAd\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/500_6_ReaderAd.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/7_sketches.jpg\"><img class=\"alignleft size-full wp-image-1957\" title=\"7_sketches\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/7_sketches.jpg\" alt=\"\" width=\"500\" height=\"500\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/09\/500_pics_2.jpg\"><img class=\"alignleft size-full wp-image-1986\" title=\"500_pics_2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/09\/500_pics_2.jpg\" alt=\"\" width=\"500\" height=\"927\" \/><\/a>Last February I got together with some friends where we talked about putting on a two-day music festival. The idea was to bring a couple of good bands to town and also highlight some other talented local acts. We&#8217;d wrap it all together in a theme of pizza. Original live music, cheesy food and people who appreciate both\u2014what&#8217;s not to like? We got to work planning FW Pizza Punx Fest.<\/p>\n<p>Fast forward, and we&#8217;re getting the word out about our two shows, being held at The Brass Rail on Friday and Saturday, September 5th and 6th. 16 bands, three food vendors and lots of good vibes. The weekend will be headlined by the mighty awesome Zero Boys. To get tickets to that show, snatch&#8217;em up at <a href=\"http:\/\/fwpizzapunxfest.brownpapertickets.com\/\">Brown Paper Tickets<\/a>!<\/p>\n<p>I obviously wanted to play a big part in promoting this event and knew it&#8217;d provide some fun opportunities to create some stuff. Developing the logo was a nice exercise in custom typography followed by a lengthy dive into figuring out the best colors that could be used throughout the summer. The first reveal\u00a0 of creative came from our <a href=\"https:\/\/www.facebook.com\/fwpizzapunxfest\">Facebook page<\/a> via a quickly shot <a href=\"https:\/\/www.facebook.com\/photo.php?v=1441605836091036&amp;set=vb.1441603072757979&amp;type=2&amp;theater\">promotional video<\/a> back in June. What followed were weekly updates, screen-printed posters, die-cut stickers, advertisements and a Wordpress website.<\/p>\n<p><a href=\"http:\/\/fwpizzapunxfest.com\/\">FWpizzapunxfest.com<\/a> is used in conjunction with the Facebook page and is a single point to see all the bands involved and listen to a song from each. Thanks go to Tommy for helping me set that one up!<\/p>\n<p>It&#8217;s been a while since I&#8217;ve got to create a screen-printed poster, so I was happy to have the opportunity to design an impactful piece on some 100# French Poptone. The nice folks at <a href=\"https:\/\/www.thehalfandhalf.com\/\">The Half and Half<\/a> pulled these suckers for me. I&#8217;ll have some at the show to purchase if you wanna brighten up a wall to remember the weekend. I also created a smaller, custom illustration for the first 20 people to Saturday&#8217;s show.<\/p>\n<p>If you&#8217;re looking to hear a good collection of some loud rock n&#8217; roll soon, make sure to stop by one of Fort Wayne&#8217;s favorite music venues. And come hungry!<\/p>\n<p><em>Updated with a few images from the weekend. See all the photography from Bambi Guthrie Photography <a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.777526835622826.1073741877.137315312977318&amp;type=3\">here<\/a>.<\/em><\/p>\n",
        "slug": "fw-pizza-punx-fest"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/CB_ads_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2014-08-14 19:36:00",
        "author_name": "Jake Sauer",
        "title": "Dare to Dream",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/Sweetwater_500.jpg\"><img class=\"alignleft size-full wp-image-1940\" title=\"Sweetwater_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/Sweetwater_500.jpg\" alt=\"\" width=\"500\" height=\"1145\" \/><\/a>Over the last few months, OLG has rolled out a new print campaign for the fine folks at <a href=\"http:\/\/www.carsonboxberger.com\/\">Carson <img class=\"alignleft size-full wp-image-1941\" title=\"Ash_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/Ash_500.jpg\" alt=\"\" width=\"500\" height=\"1145\" \/><img class=\"alignleft size-full wp-image-1942\" title=\"MasterSpas_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/MasterSpas_500.jpg\" alt=\"\" width=\"500\" height=\"1145\" \/>Boxberger<\/a>. On the heels of promoting their new location and renewed commitment to clients and staff, we&#8217;ve taken a fresh look that touts some of their larger partnerships. Currently, we&#8217;ve showcased three of the practice&#8217;s clients\u2014Sweetwater Sound, Ash Brokerage and Master Spas. All of these clients have experienced significant growth or investment during their tenure with Carson Boxberger and believe that having CB navigate some of their law needs was a small part of their success.<em> If these clients trust CB, why wouldn&#8217;t your business take a look at what they have to offer?<\/em><\/p>\n<p>With each of the ads, we wanted to show a tangible object to relate to the client. In layout, we also wanted to present it in a way that was slightly different than you&#8217;d usually see it, preferably at a different angle, with a focus on high black &amp; white contrast. The splash of red and use of some white space was consistent with other things we&#8217;ve done for the brand. It was fun working with the super-vertical ads too!<\/p>\n",
        "slug": "dare-to-dream"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_DialLanding3.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_masthead4.jpg",
        "category_name": "News & Word",
        "postDate": "2014-08-14 13:55:00",
        "author_name": "OLG Newswire",
        "title": "\"We Stand For\" TV Campaign for Greater Fort Wayne Inc. Wins Telly Award",
        "postBody": "<h1><strong><br \/>\n<a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/GFW-Inc-Telly-Award.jpg\"><img class=\"alignleft size-medium wp-image-1937\" title=\"GFW Inc Telly Award\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/08\/GFW-Inc-Telly-Award-300x225.jpg\" alt=\"GFW Inc Telly Award\" width=\"300\" height=\"225\" \/><\/a><\/strong>\u201cWe Stand For\u201d TV Campaign Recognized for Excellence in Marketing, Advertising<\/h1>\n<p>Fort Wayne, Ind. &#8211; Greater Fort Wayne Inc.\u2019s \u201cWe Stand For\u201d TV campaign has been named a Bronze winner in the 35th Annual Telly Awards. With nearly 12,000 entries from all 50 states and numerous countries, this is truly an honor in marketing excellence for the greater Fort Wayne community.<\/p>\n<p>The \u201cWe Stand For\u201d marketing campaign was created by Greater Fort Wayne Inc. and One Lucky Guitar. The purpose of the \u201cWe Stand For\u201d campaign was to generate brand awareness for Greater Fort Wayne Inc. The four month long campaign included TV and radio spots, billboards, print ads, gobo lights on local businesses, and social media outreach. Along with One Lucky Guitar, BFA Commercial Photography was instrumental in setting the style for the campaign\u2019s videography and photography.<\/p>\n<p>\u201cThe We Stand For campaign was designed to build a connection between the community and Greater Fort Wayne Inc.,\u201d said Mark Becker, CEO. \u201cAll of the businesses and people that participated in the campaign are proud to live and work in greater Fort Wayne. Each individual stands for something \u2013 a greater future, greater action, greater innovation, greater momentum, or greater results \u2013 and we all stand for a greater community.\u201d<\/p>\n<p>The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.<\/p>\n<p>\u201cAt OLG, we help organizations communicate their brand soul, and we were privileged to be able to work for Greater Fort Wayne Inc. on the We Stand For campaign,\u201d said Matt Kelley, owner of One Lucky Guitar. \u201cFrom TV commercials to pop-up \u2018bat signals\u2019 on businesses across Allen County, this campaign seeks to embody, share and be part of the contagious momentum GFW Inc. is creating in our community.\u201d<\/p>\n<p>To view the \u201cWe Stand For\u201d TV spots, visit: <a href=\"https:\/\/vimeo.com\/90705430\" target=\"_blank\">We Stand for a Greater Community<\/a> and <a href=\"https:\/\/vimeo.com\/90705429\" target=\"_blank\">We Stand for a Greater Future.<\/a> To find out more about the Telly Awards, visit: <a href=\"http:\/\/www.tellyawards.com\" target=\"_blank\">www.tellyawards.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>About Greater Fort Wayne Inc.<\/h2>\n<p>Greater Fort Wayne Inc. is the new organization that unifies the Fort Wayne\u2010Allen County Economic Development Alliance, the Greater Fort Wayne Chamber of Commerce, and Leadership Fort Wayne, serving as a single point of contact for economic growth in Greater Fort Wayne. In addition, the Downtown Improvement District is also working toward an affiliation with Greater Fort Wayne Inc. Together, we&#8217;re growing a more prosperous, vibrant community in Greater Fort Wayne. To learn more about Greater Fort Wayne Inc., visit<a href=\"http:\/\/www.greaterfortwayneinc.com\/about-us\/we-stand-for-a-greater-future-1\" target=\"_blank\"> www.GreaterFortWayneInc.com<\/a>.<\/p>\n<h2><\/h2>\n<h2>About One Lucky Guitar, Inc.<\/h2>\n<p>One Lucky Guitar, a Fort Wayne-based design &amp; marketing boutique, was founded in November, 2000 and specializes in high-concept design, advertising and marketing, providing clients with top-shelf creative work and full service through strategic partnerships. Advertising clients include Ambassador Enterprises, Arts United, AWS\/Benchmark, Carson Boxberger, Grand Wayne Center, Greater Fort Wayne Inc., Human Motor Works, J K O\u2019Donnell\u2019s, Matilda Jane Clothing Company and Turnstone. With Indianapolis\u2019 Lodge Design, OLG is the agency of record for the Lutheran Health Network.<\/p>\n<p>**This press release was distributed by Greater Fort Wayne Inc. on August 4th, 2014.<\/p>\n<p style=\"text-align: center;\">###<\/p>\n",
        "slug": "we-stand-for-tv-campaign-for-greater-fort-wayne-inc-wins-telly-award"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/06\/Dial-Landing-Photo-479x180-1.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2014-07-03 20:05:00",
        "author_name": "Jonathan Barker",
        "title": "Three types of hot.",
        "postBody": "<p><img class=\"alignleft size-full wp-image-1914\" title=\"OLG-Dial-BB-0\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/06\/OLG-Dial-BB-0.jpg\" alt=\"\" width=\"500\" height=\"500\" \/><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/06\/OLG-Dial-BB-2.jpg\"><img class=\"alignleft size-full wp-image-1916\" title=\"OLG-Dial-BB-2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/06\/OLG-Dial-BB-2.jpg\" alt=\"\" width=\"500\" height=\"500\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/06\/2.jpg\"><img class=\"alignleft size-full wp-image-1921\" title=\"-2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/06\/2.jpg\" alt=\"\" width=\"500\" height=\"416\" \/><\/a><strong>Best Boy &amp; Co. Hot Sauces<\/strong><\/p>\n<p>A little while back we were given the opportunity to work on the packaging of a new series of hot sauces for our friends at <a title=\"Best Boy &amp; Co. \" href=\"http:\/\/bestboyandco.com\" target=\"_blank\">Best Boy &amp; Co.<\/a> We have been working with their team for a while and they were really looking for a twist on what we have done for them before. To spice it up, so to speak.<\/p>\n<p>It is always a fun project, when there are new products to try, and try it we did. On pizza. On tacos. On more pizza. What can I say, it&#8217;s important to be thorough.<\/p>\n<p>Named after the &#8216;hero&#8217; chili in each of the sauces, we were tasked with developing a series of illustrations to bring the Blonde, Redhead and Brunette Hot Sauces to life. And although the concept was pretty simple, there was still a lot to consider. The bottles are pretty small, so the design needed to be deliberate and iconic, and the colors had to be strong. They needed to work as a stand-alone set and with their existing product range. I really wanted them to be stylized and elegant, not too saucy despite the names. And I think we managed to find a nice balance.<\/p>\n<p><strong>Web Refresh.<\/strong><br \/>\nIn addition to the packaging work, we recently launched a newly designed website for Best Boy &amp; Co. Built on our favorite e-commerce platform, Shopify, we gave shoppers a smoother experience. Visit the freshly updated website, grab a few bottles of hot sauce and find your favorite. <a href=\"http:\/\/bestboyandco.com\/\" target=\"_blank\"><strong>bestboyandco.com<\/strong><\/a><\/p>\n<p>Also huge congrats to Best Boy &amp; Co. for their recent International Gold Medal win. They won for their Deli Style Mustard at the World Wide Mustard Competition.<\/p>\n",
        "slug": "three-types-of-hot"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/06\/cheeseandquackers_Dial_Home_480.png",
        "category_name": "Art & Strategy, Too",
        "postDate": "2014-07-01 14:58:00",
        "author_name": "OLG Newswire",
        "title": "Cheese and Quackers",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/06\/SCAN002_DialPost.jpg\"><img class=\"alignleft size-full wp-image-1911\" title=\"CheeseAndQuackers_DialPost\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/06\/SCAN002_DialPost.jpg\" alt=\"SCAN Fort Wayne Cheese and Quackers Event\" width=\"500\" height=\"1644\" \/><\/a>I couldn&#8217;t have asked for a better way to begin my time here at OLG than with this absolutely <em>cheese-tastic<\/em> project <a title=\"SCAN Inc. Fort Wayne\" href=\"http:\/\/scanfw.org\">SCAN Inc.<\/a> needed for their first ever <em>Cheese and Quackers<\/em> event!<\/p>\n<p>For SCAN&#8217;s 40th anniversary, they&#8217;ve planned an event so cheesy, the entire state of Wisconsin would be jealous. From cheese sticks to cheesy 80&#8217;s music, <em>Cheese and Quackers<\/em> has the entire cheese wheel covered and it needed the collateral to match. We created a printed poster, various posts for their <a title=\"SCAN Fort Wayne Facebook page\" href=\"http:\/\/facebook.com\/scanfw\">Facebook page<\/a> and an online poster for the event&#8217;s ticket page.<\/p>\n<p>The poster was just as fun to create as the entire <em>Cheese and Quackers<\/em> event is bound to be. With hand-drawn type and cut-outs around the edges, the poster definitely reflects the overall mood SCAN is hoping to achieve for the celebration of their 40th year\u2014cheesy and fun!<\/p>\n<p>Make sure you don&#8217;t miss out on what is going to be the cheesiest event of the summer. Grab your <a title=\"SCAN Inc. Cheese and Quackers Event Page\" href=\"http:\/\/scanfw.org\/cheese.html\">tickets<\/a> and get ready to get cheesy!<\/p>\n",
        "slug": "cheese-and-quackers"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_DialLanding.jpg",
        "category_name": "News & Word",
        "postDate": "2014-06-16 22:25:00",
        "author_name": "OLG Newswire",
        "title": "Now Hiring: Account Manager",
        "postBody": "<p><em>Breaking news: we&#8217;re hiring! <\/em><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Account Manager<\/strong><\/span><\/p>\n<p><em>Description:\u00a0<\/em><\/p>\n<p>At One Lucky Guitar, our point person in client relationships is the Account Manager. This team member leads with great ideas and service, and is able to collaborate, strategize and act quickly with both our clients and our internal team. OLG believes that loud bands sound good\u2009\u2014\u2009and so we are likewise an environment of spirited collaboration, healthy debate and shared victories. We find inspiration in being part of one team, which includes our clients and OLG accounts and production.<\/p>\n<p>The Account Manager is expected to be detail-oriented and pro-active, and will be counted on to make decisions and follow through. We don\u2019t do \u201csales,\u201d but, a comfort level in networking is a must. As well, the Account Manager is expected to maintain a commitment to research and growth.<\/p>\n<p>Here\u2019s the thing. The One Lucky Guitar environment is one of intense activity. We enjoy a true love for the work we do, and are committed to its quality. We\u2019re a relatively lean, incredibly hungry team that\u2019s active in the community and has a strong culture of working hard and making a difference\u2009\u2014\u2009and having some fun times along the way. Every month, we feel that there\u2019s a pretty good chance we\u2019ll look back in twenty years and say, \u201cThat\u2019s when we were at our best.\u201d<\/p>\n<p><em>Notes:\u00a0<\/em><\/p>\n<ul>\n<li>Foster collaboration, nurture teamwork and promote communication and healthy relationships with clients, strategic partners and coworkers.<\/li>\n<li>Research and craft the project brief; collaborate on the creative brief and touchpoint map.<\/li>\n<li>Collaborate on strategy, and help write comprehensive marketing plans.<\/li>\n<li>Comfort leading pitches, presentations and workshops.<\/li>\n<li>Vision, preparation and detail management on projects large and small.<\/li>\n<li>Responsible for estimating and invoicing.<\/li>\n<li>Growth of business\u2014with existing clients, and new prospects.<\/li>\n<li>Help bring new ideas on big picture\u2014workflow, deadlines, accuracy.<\/li>\n<li>Writing skills a plus\u2014and proofreading is expected of all team members.<\/li>\n<li>Spread the word\u2014PR, social media, forward-thinking technologies and ideas.<\/li>\n<li>Be a partner and friend to clients and our own team. Don\u2019t take orders for projects, but be a leader with new, problem-solving ideas that strengthen client and OLG brands.<\/li>\n<li>Commitment to OLG policies &amp; procedures, including time entry (agh!), asset protection and file management.<\/li>\n<li>Always work to be better at job: books, seminars, best practices, networking and groups are all valuable explorations.<\/li>\n<li>Sometimes, we work a few extra hours a week. It tends to be enjoyable.<\/li>\n<li>Confidence, confidence, confidence.<\/li>\n<\/ul>\n<div>\n<p>&nbsp;<\/p>\n<p><em>On top of that:<\/em><\/p>\n<ul>\n<li>This position requires experience. We\u2019d like at least five years of it, preferably at a marketing firm.<\/li>\n<li>DiSC and MBTI assessments welcomed (along with an open mind to such tools).<\/li>\n<li>Good, adventurous taste in music is encouraged.<\/li>\n<\/ul>\n<p>Submit cover letter and resum\u00e9\u2014and\/or any questions\u2014to Matt Kelley: matt@oneluckyguitar.com. Please, no phone calls or pop-ins.<\/p>\n<\/div>\n",
        "slug": "now-hiring-account-manager"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/06\/Vapid_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2014-06-16 20:25:00",
        "author_name": "Jake Sauer",
        "title": "Dan Vapid and The Cheats",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/06\/VapidBambi_Poster_1.31.jpg\"><img class=\"alignleft size-full wp-image-1909\" title=\"VapidBambi_Poster_1.3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/06\/VapidBambi_Poster_1.31.jpg\" alt=\"\" width=\"500\" height=\"790\" \/><\/a>Here&#8217;s a poster that I&#8217;m displaying post-show. Another fun show that happened downtown!<\/p>\n",
        "slug": "dan-vapid-and-the-cheats"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/06\/OLG-133_Baxter_DialPage_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2014-06-06 20:51:00",
        "author_name": "Matt Kelley",
        "title": "Rayland Baxter at The B-Side",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/06\/OLG-133_Baxter_DialPost_500px1.jpg\"><img class=\"alignleft size-full wp-image-1902\" title=\"OLG-133_Baxter_DialPost_500px\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/06\/OLG-133_Baxter_DialPost_500px1.jpg\" alt=\"\" width=\"500\" height=\"773\" \/><\/a>We\u2019re exceptionally excited to announce that Rayland Baxter will be performing at The B-Side on Thursday, June 26th!<\/p>\n<p>Rayland\u2019s debut record, <em>Feathers &amp; Fishhooks<\/em> (ATO Records), is tremendous, and we expect this intimate performance to be one of the best of the year.<\/p>\n<p>The show will be all the more special for us due to a familial connection\u2014Rayland\u2019s pop Bucky Baxter, who plays soulful pedal steel all over <em>Feathers<\/em> and wrote one of its finest songs, sold Matt the \u201clucky guitar\u201d 14 years ago. It was in the holler in Nashville that we first met the young Rayland, way back in 2000. (As we get closer to the show, we\u2019ll color in the details on that story.)<\/p>\n<p>Check out <a href=\"http:\/\/www.raylandbaxter.com\/videos\/\" target=\"_blank\">Baxter\u2019s music<\/a>. (We recommend starting with \u201cThe Mountain Song\u201d or \u201cOlivia\u201d\u2026)<\/p>\n<p><strong>RAYLAND BAXTER<\/strong><br \/>\n<strong>The B-Side at One Lucky Guitar<\/strong><br \/>\n<strong>Thursday, June 26th 2014 \u00a0<\/strong><br \/>\n<strong>8PM doors, 8:30PM show, all ages <\/strong><br \/>\n<strong><a href=\"http:\/\/www.brownpapertickets.com\/event\/722401\" target=\"_blank\">Tickets ($6)<\/a><\/strong><\/p>\n<p>Don\u2019t miss this show!<\/p>\n<p>Hop on the event at <a href=\"https:\/\/www.facebook.com\/events\/1429299214004459\/\" target=\"_blank\">Facebook<\/a>, and invite friends\u2026<\/p>\n",
        "slug": "rayland-baxter-at-the-b-side"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/05\/OLG133_Bazan_dial_480x1801.png",
        "category_name": "Show & Event",
        "postDate": "2014-05-30 11:23:00",
        "author_name": "OLG Newswire",
        "title": "David Bazan Returns to The B-Side",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/05\/OLG133_Bazan_dial_500px.png\"><img class=\"alignleft size-full wp-image-1893\" title=\"OLG133_Bazan_dial_500px\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/05\/OLG133_Bazan_dial_500px.png\" alt=\"David Bazan Live at the B-Side at One Lucky Guitar\" width=\"500\" height=\"773\" \/><\/a>We&#8217;re thrilled to announce that <a href=\"http:\/\/www.davidbazan.com\" target=\"_blank\">David Bazan<\/a> will be returning to The B-Side on Saturday, June 28th!<\/p>\n<p>Bazan&#8217;s memorable December 2009 set at One Lucky Guitar was the first show we ever hosted* in our space, and set our minds wandering with ideas that eventually led to The B-Side. (Check out <a href=\"http:\/\/www.joelfaurote.com\/site\/?p=461\" target=\"_blank\">Joel Faurote&#8217;s photos<\/a>, from back before we had chairs\u2026)<\/p>\n<p>In addition to an incredible solo career, Bazan was formerly the lead singer and creative force behind Pedro the Lion and Headphones.<\/p>\n<p>All ticketing is run through Bazan&#8217;s folks at Undertow Music.<\/p>\n<p><strong>David Bazan<\/strong><br \/>\n<strong>The B-Side at One Lucky Guitar<\/strong><br \/>\n<strong>Saturday, June 28th 2014, 8PM<\/strong><br \/>\n<a href=\"http:\/\/www.undertowtickets.com\/product\/david-bazan-fort-wayne-in-june-28-8pm\" target=\"_blank\">Tickets ($20)<\/a><\/p>\n<p>Undertow has a <a href=\"https:\/\/www.facebook.com\/events\/283670481801432\/\" target=\"_blank\">Facebook page<\/a> set up\u2014sign up and share the event!<\/p>\n<p><em>* As some of you long-timers know, before we called this space home, it belonged to a yoga studio. And way, way, way back when, a band called Go Dog Go played here!<\/em><\/p>\n",
        "slug": "david-bazan-returns-to-the-b-side"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/05\/HMWads_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2014-05-22 12:46:00",
        "author_name": "Jake Sauer",
        "title": "Choose Your Own Adventure",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/05\/HMWads_500.jpg\"><img class=\"alignleft size-full wp-image-1884\" title=\"HMWads_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/05\/HMWads_500.jpg\" alt=\"\" width=\"500\" height=\"1453\" \/><\/a>It&#8217;s that time of year for getting outside, hopping on your bike or strapping on your favorite running shoes to tear down a trail. If you happen to need a bicycle or could use some footwear better suited for your needs, our friends at <a href=\"http:\/\/humanmotorworks.com\/\">Human Motor Works<\/a> (HMW) can help you find something to make you happy.<\/p>\n<p>OLG just created a few print ads that HMW&#8217;s specialties, so folks who still haven&#8217;t experienced the shop know what they offer. Using new products, we explored the visualization of incorporating outdoor scenes familiar with an active group,\u00a0 similar to the brand look used on HMW&#8217;s walls.<\/p>\n<p>Make sure to see what&#8217;s new at the store soon, and help make the most of your summer!<\/p>\n",
        "slug": "choose-your-own-adventure"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/05\/BikeToTheBside-landing1.jpg",
        "category_name": "Show & Event",
        "postDate": "2014-05-13 14:06:00",
        "author_name": "OLG Newswire",
        "title": "Kickstart \/ Bike to The B-Side!",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/05\/TGO-122_BSidePoster_Final-Hurrahs_2.11.jpg\"><img class=\"alignnone size-full wp-image-1875\" title=\"TGO-122_BSidePoster_Final-Hurrahs_2.1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/05\/TGO-122_BSidePoster_Final-Hurrahs_2.11.jpg\" alt=\"\" width=\"500\" height=\"773\" \/><\/a>As a certified Bicycle Friendly Business (thank you, League of American Bicyclists), it brings us great joy to be able to participate in two great National Bike Week events on <strong>Saturday, May 17th.<\/strong><\/p>\n<p>First up, we\u2019ll be at <a title=\"Kickstart\" href=\"http:\/\/www.kickstartfortwayne.com\">Kickstart<\/a> in downtown Fort Wayne. Kickstart is a new festival celebrating bikes, art and music, and we think it will quickly rise to the top of the list of great Fort Wayne fests. Including the unveiling of all 50 <a title=\"IPFW Sculpture with Purpose\" href=\"http:\/\/celebrate.ipfw.edu\/sculpture\/?utm_source=sculpturewithpurpose.com&amp;utm_medium=redirect&amp;utm_campaign=50th-celebration-swp\">IPFW Sculpture with Purpose<\/a> bike racks, the <a title=\"Fort4Fitness Spring Cycle\" href=\"http:\/\/www.fort4fitness.org\/spring-cycle.asp\">Fort4Fitness Spring Cycle<\/a>, Arts United\u2019s mini <a title=\"Taste of the Arts\" href=\"http:\/\/tasteoftheartsfortwayne.org\">Taste of the Arts<\/a> festival, the opening of <a title=\"Barr Street Market\" href=\"http:\/\/www.ylni.org\/events\/barr-street-market\">Barr Street Market<\/a>, the DID\u2019s <a title=\"Spring Trolley\" href=\"http:\/\/downtownfortwayne.com\/spring-trolley\/\">Spring Trolley<\/a> tour, and food trucks galore, it\u2019ll be a fun time for all ages.<\/p>\n<p>We\u2019ll be featured in the <strong>Expo area in Freimann Square at 200 E. Main Street with <a title=\"The Good Ones Clothing\" href=\"http:\/\/thegoodones.com\">The Good Ones Clothing<\/a>, from 8AM\u20132PM<\/strong>.<\/p>\n<p>And, at <strong>3PM, The Good Ones\u2019 official band, The Final Hurrahs, will perform in the Arts United tent<\/strong>!<\/p>\n<p>But that\u2019s not all.<\/p>\n<p>OLG is hosting the unofficial Kickstart after-party: <strong><em>Bike to The B-Side<\/em><\/strong>!<\/p>\n<p><strong>From 6:30\u20139PM, you can join us for food, drinks and live music, once again featuring The Final Hurrahs (performing from 7:15\u20138:15PM in The B-Side).\u00a0<\/strong><\/p>\n<p>RSVP to the event <a title=\"Bike to the B-Side\" href=\"https:\/\/www.facebook.com\/events\/1464280520474661\/\">here<\/a>, and don\u2019t forget to invite your friends and feel free to bring your kids!<\/p>\n<p>Best of all, admission to all of these events is FREE.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Note: Capacity at The B-Side is 50 persons. OLG will be open for socializing, as will the 1301 Connect patio.\u00a0<\/em><\/p>\n",
        "slug": "kickstart-bike-to-the-b-side"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_DialLanding3.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_masthead4.jpg",
        "category_name": "News & Word",
        "postDate": "2014-05-13 13:55:00",
        "author_name": "OLG Newswire",
        "title": "OLG Welcomes Emma McCarron",
        "postBody": "<p><strong><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/05\/emma-portrait-web3.jpg\"><img class=\"alignleft size-large wp-image-1879\" title=\"emma-portrait-web3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/05\/emma-portrait-web3-1024x689.jpg\" alt=\"\" width=\"640\" height=\"430\" \/><\/a>One Lucky Guitar Announces New Employee<\/strong><\/p>\n<p>Fort Wayne, Indiana\u2014 One Lucky Guitar, Inc. (OLG) announces that the agency has hired Emma McCarron.\u00a0 The addition to OLG\u2019s full-time team reflects the continued commitment to providing superb service and diverse design to their clients.<\/p>\n<p>McCarron is a BFA graduate from IPFW and brings two years of experience in design and illustration to the OLG family.<\/p>\n<p>\u201cWe reviewed more than 50 portfolios for this newly created position,\u201d says Matt Kelley, OLG\u2019s owner. \u201cEmma rose to the top with her unique combination of talent, passion and personality. I look forward to all the ways our clients will benefit from her work as we enter a new, exciting chapter at One Lucky Guitar.\u201d<\/p>\n<p>\u2014<\/p>\n<p><strong>About One Lucky Guitar, Inc.<\/strong><\/p>\n<p>One Lucky Guitar, a Fort Wayne-based design &amp;\u00a0marketing boutique, was founded in November, 2000 and specializes in high-concept\u00a0design, advertising\u00a0and marketing, providing clients with top-shelf creative\u00a0work and full service through strategic partnerships. Advertising clients\u00a0include Ambassador Enterprises, Arts United, AWS\/Benchmark, Carson Boxberger, Grand\u00a0Wayne Center, Greater Fort Wayne Inc., Human Motor Works, J K O\u2019Donnell\u2019s, Matilda Jane Clothing\u00a0Company and Turnstone. With Indianapolis\u2019 Lodge Design, OLG is the agency of record for the\u00a0Lutheran Health\u00a0Network.<\/p>\n<p>###<\/p>\n",
        "slug": "olg-welcomes-emma-mccarron"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/05\/Marah-landing1.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/05\/Marah-masthead2.jpg",
        "category_name": "Love & Like",
        "postDate": "2014-05-01 18:43:00",
        "author_name": "Matt Kelley",
        "title": "The Day Is Breaking in My Soul",
        "postBody": "<p><em>It\u2019s \u201cMarah Week\u201d on <strong><a href=\"http:\/\/instagram.com\/oneluckyguitar\" target=\"_blank\">OLG\u2019s Instagram<\/a><\/strong> and social media\u2014every day, we\u2019re posting images of different showprint we\u2019ve designed for the band, along with some behind the scenes photos. What\u2019s the occasion? We wanted to celebrate their incredible new album,\u00a0<\/em>Mountain Minstrelsy of Pennysylvania<em>, by giving away a copy of the album to one reader of this blog. Marah previewed\u00a0<\/em>Mountain Minstrelsy<em>\u00a0at a memorable B-Side show a little while back.\u00a0<\/em><\/p>\n<p><em>Wait, you ask. This band you adore played in your office?<\/em><\/p>\n<p><em>You know, it was the luckiest thing\u2026\u00a0<\/em><\/p>\n<p>I first heard South Philly\u2019s Marah back in the late, late 90s, and by the time I\u2019d left my old job and started a new one\u2014the one I still have\u2014they joined You Am I and The Ike Reilly Assassination as the soundtrack to throwing (almost) everything you have away, only to start all over again. What I had found lacking in my life, and what I found inspiring about these three bands, was\u00a0<em>passion<\/em>. Pure, blinding passion, along with purpose, direction, vision and tons and tons and tons of\u00a0<em>volume<\/em>.<\/p>\n<p>Marah had this song called \u201cBarstool Boys\u201d on\u00a0<em>Kids in Philly<\/em>, which came out in 2000, and I used to listen to it driving home from my old job. It has this line in it, \u201cI don\u2019t even hold the wheel when I\u2019m driving.\u201d<\/p>\n<p>And man, I didn\u2019t.<\/p>\n<p>The next line was \u201cI don\u2019t ever look behind me in the mirror.\u201d<\/p>\n<p>I liked that line even more than the other one.<\/p>\n<p>Fast forward a few years, and in 2005 the band put out\u00a0<em>If You Didn\u2019t Laugh, You\u2019d Cry<\/em>. It\u2019s still in my top ten, maybe top five of all time. If you were around me at the time, I inevitably handed you a new copy of it. I loved everything\u2014all the songs, all the lyrics, all the false starts and ragged endings, the handwritten lyrics and drawings in the booklet.<\/p>\n<p>Around this time I started working with a consultant about OLG and she asked me to write about what I dreamt OLG could be someday, and I wrote that I hoped it could be like\u00a0<em>If You Didn\u2019t Laugh\u00a0<\/em>sounded. (I still feel that way.)<\/p>\n<p>These were days that illustrated why this company is called One\u00a0<em>Lucky\u00a0<\/em>Guitar, and soon enough we were able to do some design work for the band. I saw them play at venues all over the country; in front of a couple thousand at Stubb\u2019s in Austin, in front of a couple dozen at the Pike Room in Detroit. Indianapolis, Toledo, even Asbury Park. The only thing you knew for sure is it was going to be sweaty, loud and\u00a0<em>cathartic<\/em>. Bruce Springsteen used to have that \u201cI\u2019m just a prisoner\u2026of rock &amp; roll!\u201d line in his shows, and Marah brought that sentiment screaming to life. And if you felt that way, too, it was impossible to not fall madly in love with their music.<\/p>\n<p>In 2010, we were doing ten shows for Lucky Ten, celebrating ten years of One Lucky Guitar.\u00a0<em>(The reality is OLG didn\u2019t incorporate until 2004, but we were already sweating and trying to be really really loud, whether it was recognized by the secretary of state or not.)<\/em>\u00a0We had a few dream \u201cgets\u201d on the Lucky Ten list, and Marah was one. And unbelievably, we got them. The band was touring behind their new album\u00a0<em>Life Is a Problem<\/em>, a ridiculously great, shambolic collection of songs recorded rawly, after they\u2019d moved from Brooklyn to rural PA.<\/p>\n<p>They loved Fort Wayne, and more specifically, The Brass Rail, and asked to come back the following year, and in 2012, too. In 2012, Marah was touring with Blue Mountain\u2014the \u201cMarah\u201d in Brass Rail co-owners John and Corey\u2019s own version of this very story.<\/p>\n<p>Did the three of us ever dream we\u2019d be hosting two of our all-time favorite bands to play a show together at a rock bar both bands loved, in a town that used to not have rock bars anybody could love?<\/p>\n<p>We can\u2019t remember if we did or did not.<\/p>\n<p>Leading up to that show, we reached out to Marah to see if they would be willing to do an acoustic \u201cmatinee\u201d show at OLG in the early evening, before the sweaty, loud rock show at the Rail. We knew Marah\u2019s Dave and Christine had been doing some duo shows in Pennsylvania, and the fact was, for all the rave-ups and wheels-on-fire music on their albums, it was often balanced with the sweetness and sadness of an equally raw approach to folk and acoustic music.<\/p>\n<p>Marah was down.<\/p>\n<p>We\u2019d hosted a few shows in our office before (David Bazan, Mark Hutchins, Ike Reilly), but this was the first show after we\u2019d reworked our office and officially named a space within it \u201cThe B-Side\u201d\u2014with modest ambitions to do something that would make Portland jealous.<\/p>\n<p>On the best B-Side nights\u2014and this was one of them\u2014we think that\u2019s happening.<\/p>\n<div style=\"background: #b2e3fb; padding: 20px 80px; margin: 20px -80px; float: none; clear: both;\">\n<p><strong>Sidenotes:\u00a0<\/strong><\/p>\n<p>1. We can\u2019t really do any of this B-Side business without our clients, and a few of them came to this Marah show. They were floored, sending me curse word-laden texts after the gig. That was pretty great.<\/p>\n<p><strong>\u2014<\/strong><\/p>\n<p>2. Before the show, Marah was hanging out in our office. We showed them the\u00a0<a href=\"http:\/\/www.youtube.com\/watch?v=YAHomnNDOBU\" target=\"_blank\"><em>Your Story Made Here\u00a0<\/em>video<\/a>\u00a0about the music scene around here. They loved it, and our good friend (and YSMH shooter) John Burkett shot the Marah set on The B-Side.<\/p>\n<p><iframe style=\"float: none !important; margin: 0;\" src=\"\/\/player.vimeo.com\/video\/50756037?title=0&amp;byline=0&amp;portrait=0\" width=\"800\" height=\"450\" frameborder=\"0\"><\/iframe><\/p>\n<p><strong><strong>\u2014<\/strong><\/strong><\/p>\n<p>3. We also had a memorable exchange with the band\u2019s singer, David Bielanko, who noticed that Nate Utesch had a tape deck on his desk.<\/p>\n<div style=\"margin: 20px -80px;\"><img class=\"alignnone size-full wp-image-1866\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"desk\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/05\/desk.jpg\" alt=\"\" width=\"1783\" height=\"1147\" \/><\/div>\n<p><strong>DB<\/strong>:\u00a0<em>A tape deck? That\u2019s cool. We\u2019ve been playing around with tapes; put our last record out on cassette.<\/em><\/p>\n<p><strong>NU<\/strong>:\u00a0<em>That\u2019s awesome. I\u2019ve been listening to a ton of Phil Collins on cassette tape with this thing.<\/em><\/p>\n<p><strong>DB<\/strong>:\u00a0<em>I bet you have.\u00a0<\/em><\/p>\n<p><strong><strong>\u2014<\/strong><\/strong><\/p>\n<p>4. Here\u2019s one of my all-time favorite photos. If you didn\u2019t laugh, you\u2019d cry, indeed. Marah&#8217;s van, and ours:<\/p>\n<div style=\"margin: 20px -80px 0 -80px;\"><img class=\"alignnone size-full wp-image-1867\" style=\"border: none; margin: 0; max-width: 100%; height: auto; float: none;\" title=\"van 2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/05\/van-2.jpeg\" alt=\"\" width=\"1783\" height=\"1178\" \/><\/div>\n<\/div>\n<p>At this point, Marah was working on\u00a0<em>Mountain Minstrelsy<\/em>, a collection of songs based around an old book of folk lyrics, collected by Henry Shoemaker and published in the early 1930s. None of the lyrics included music, few included source material or references. Marah decided to write with the ghosts, and worked on melodies, music and additional lyrics to breathe new life into the songs. They played two of the\u00a0<em>Mountain Minstrelsy<\/em>\u00a0songs at The B-Side and, earlier this year, finally released the record.<\/p>\n<p><em>Mountain Minstrelsy of Pennsylvania\u00a0<\/em>was recorded on reel-to-reel tape in a barn and a church, and features a wild cast of characters from the rural town Marah now calls home\u2014most notably, an eight-year-old fiddle player named Gus.<\/p>\n<p>The album raw, ragged, real, rollicking and rambunctious. Most importantly, it\u2019s\u00a0<em>alive<\/em>, here and now.<\/p>\n<p>It\u2019s breathtaking.<\/p>\n<p>It\u2019s an amazing thing when your favorite band is making the best music of its career right in front of your eyes. I felt that way with\u00a0<em>If You Didn\u2019t Laugh<\/em>, felt it again with\u00a0<em>Life Is a Problem,\u00a0<\/em>and now<em>Mountain Minstrelsy\u00a0<\/em>has blown me away all over again.<\/p>\n<p>Earlier this week, we promised to tease another show. Why don\u2019t we all plan on getting together in September 2014.<\/p>\n<p>Luckier things have happened, right?<\/p>\n<p>Here\u2019s to Marah, and all the other prisoners of rock &amp; roll out there.<\/p>\n<p>\u2013 Matt<\/p>\n<p>PS Leave a note below (or on <a href=\"https:\/\/www.facebook.com\/OneLuckyGuitar\" target=\"_blank\">Facebook<\/a>) by midnight on Monday, May 5th, and we\u2019ll do a random drawing of all commenters to give away a vinyl copy of\u00a0<em>Mountain Minstrelsy\u00a0<\/em>to one winner. Go the extra mile and tell us about your favorite band making your favorite album, or the way things you never thought could happen actually\u00a0<em>can<\/em>\u00a0happen, and rather easily. (All it takes is hard work, belief, passion, sweat and some really, really loud music.)<\/p>\n<p><strong><a href=\"https:\/\/www.facebook.com\/pages\/Marah\/136615318920\" target=\"_blank\">Connect with Marah<\/a><\/strong>\u00a0to learn more about the new album (also available on <a href=\"https:\/\/itunes.apple.com\/us\/album\/mountain-minstrelsy-pennsylvania\/id815599903\" target=\"_blank\">iTunes<\/a>, if you must), videos, upcoming shows and more.<\/p>\n<p><em>Vivitar photos by Drew Kora. No filters or retouching; scanned direct from film prints.<\/em><\/p>\n",
        "slug": "the-day-is-breaking-in-my-soul"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/04\/MJC_mixmatch_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2014-04-25 17:59:00",
        "author_name": "Jake Sauer",
        "title": "An Enchanted Mix & Match",
        "postBody": "<p><img class=\"alignnone size-full wp-image-1855\" title=\"MJ_mixnmatch_500_1.2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/04\/MJ_mixnmatch_500_1.2.jpg\" alt=\"\" width=\"500\" height=\"1500\" \/><iframe src=\"\/\/player.vimeo.com\/video\/90142947?title=0&amp;byline=0&amp;portrait=0\" width=\"500\" height=\"281\" frameborder=\"0\"><\/iframe>At OLG, we know that spring brings new excitement for the folks at <a href=\"https:\/\/www.matildajaneclothing.com\/\">Matilda Jane Clothing<\/a>. In addition to new Collection releases, the opportunity arises to see how the new stuff mixes with previous lines. This experimentation is known as &#8220;Mix &amp; Match&#8221; and is promoted a few times a year. Just recently, we developed a brochure for MJC&#8217;s Trunk Keepers to help sell specific combinations of clothes. OLG was involved from the very beginning with planning, visual concepts, prop creation and art direction.<\/p>\n<p>The concept of this particular Mix &amp; Match deliverable was &#8220;One Enchanted Evening.&#8221; We set up a photoshoot in an indoor tropical garden and supplemented it with whimsical propping\u2014from a backyard-looking swing to a storybook-feeling tea party setup. Light flourishes and hand-drawn type then helped give the brochure the complete &#8220;enchanted&#8221; mood. We even developed an original poem to help set a storyline for the piece!<\/p>\n",
        "slug": "an-enchanted-mix-match"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/04\/Manges_Dial_Home_480.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2014-04-14 12:59:00",
        "author_name": "Jake Sauer",
        "title": "Rock n' Roll Ronald",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/04\/Manges_AllIsWell_Cover_500.jpg\"><img class=\"alignnone size-full wp-image-1841\" title=\"Manges_AllIsWell_Cover_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/04\/Manges_AllIsWell_Cover_500.jpg\" alt=\"\" width=\"500\" height=\"500\" \/><\/a>I recently teamed up with one of my favorite bands, <a href=\"http:\/\/www.manges.it\/\">The Manges<\/a>, to do the cover art for their upcoming 7&#8243; release that coincides with their new full-length, <a href=\"http:\/\/striped.bigcartel.com\/product\/cd-the-manges-all-is-well\"><em>All is Well<\/em><\/a>. The guys from La Spezia, Italy, love the feel-good vibe of 80&#8217;s USA nostalgia and figured a parody sketch of our 40th Pres would do the trick.<\/p>\n<p>This two-single release will be available April 24.<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "rock-n-roll-ronald"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/04\/postdialhome2.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/04\/postmasthead2.jpg",
        "category_name": "News & Word",
        "postDate": "2014-04-08 12:43:00",
        "author_name": "OLG Newswire",
        "title": "2,711 Days Later",
        "postBody": "<p>Today is my last day at One Lucky Guitar. Exactly 2,711 days since November 6, 2006. I still remember walking into OLG for the first time almost eight years ago\u2014exposed brick on every exterior wall and not a single fluorescent light burning in the shop. Dim, romantic, a faint memory of incense and The Elected&#8217;s <em>Sun, Sun, Sun<\/em> just as loud as it could be. I listened for a few seconds to make doubly sure I truly had no clue who it was, then admitted to Matt Kelley\u2014<em>the<\/em> Matt Kelley no less\u2014that I had no idea who he and Paige were listening to. Little did I know that would also be the first of 478,391 conversations we&#8217;d have about music.<\/p>\n<p>I started a band while working in this office. That band reworked <em>Pet Sounds<\/em> and played it for 2,500 people <em>because<\/em> of this office. Because of this office I experienced South By Southwest four years in a row. On that fourth year I performed there. Because of this office my band played with The Fort Wayne Philharmonic. In 2007 I helped start a DIY art space and quickly discovered an unknown passion for curation and collaboration. A few years later the gallery turned into a side-project in print as I clumsily learned how to self-publish an art zine\u2014<em>all<\/em> because of this office. I love Fleetwood Mac because of this office. And because of this office I can say that I&#8217;ve sat across a table from Matt Kelley no more than 50 feet from a Lindsey Buckingham solo acoustic set. Matt and I made a website to urge Wilco to come to Fort Wayne, then six years later I played piano with Jeff Tweedy in somebody&#8217;s living room\u2014because of this office. Because of this office and our long-time client, Matilda Jane Clothing, I traveled to Kenya, fell in love with roughly 47 orphans and it changed me forever.<\/p>\n<p>My first interview with Matt was at Bill&#8217;s Palace (now the terribly nostalgic corner of Jefferson and Harrison). I sat starry-eyed, mesmerized and day dreaming that this meeting would <em>maybe<\/em> just maybe result in me designing for him. Oh Lord, if only. Every finger and toe crossed. In a blink of an eye, I&#8217;ve experienced years of unbelievable collaboration, once-in-a-lifetime adventures, difficult lessons, incredible break-throughs and the most passionate projects I would never in my life have dreamed of being a part of. Watching the city I grew up in evolve into something unrecognizable from my childhood. A vibrant, living and breathing beast of a community. OLG&#8217;s role in the change that has happened to Downtown Fort Wayne is something we are so proud of. The fact that I&#8217;ve been here to watch it unfold is something I&#8217;ll take with me for the rest of my life. I was a designer who loved music, but OLG made me a designer, an illustrator, an art director, a composer of music for television and a lover of new music each month with the fiercest of fevers.<\/p>\n<p>And now, even as I type, I am watching the clock tick the last minutes away. I can&#8217;t believe it&#8217;s coming to a close. One thing is for sure, I have a family here who will be in my life for a <em>very<\/em> long time. I am leaving OLG to work for the record labels, Secretly Canadian, Jagjaguwar and Dead Oceans. Among the duties as one of their two graphic artists, I&#8217;ll be designing album covers. On paper, designing album covers is truly the utmost of dream jobs for me, but the reality of leaving One Lucky Guitar has been an unbelievably difficult decision. I&#8217;ll miss every second of it. From the inappropriate gifs from Tommy, to the &#8220;this band sounds like&#8230;&#8221; comments from Paige, to the sharpening of my skills that Jake has inadvertently pressed on me for as long as he&#8217;s sat across from me. I&#8217;ll miss it all.<\/p>\n<p>Matt has kept a quote in the main thoroughfare of our space for all these years: &#8220;He not busy being born is busy dying.&#8221; With all the new experiences in store this next year, there will surely be some growing pains. But I have no doubt that some part of me is being born in all this. Just like a part of me was born 2,711 days ago.<\/p>\n<p>Thank you Matt. For everything.<\/p>\n<p><img class=\"alignnone size-full wp-image-1836\" title=\"matt-nate\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/04\/matt-nate.jpg\" alt=\"\" width=\"960\" height=\"465\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><em>A few thoughts from MK:<\/em><\/p>\n<p><strong>\u201cLet us stoke the fires of the world.\u201d<\/strong><\/p>\n<p>After all these years it\u2019s finally become clear to me that the main thing I\u2019ve always been attracted to is a pretty relentless pursuit of\u2026and then I can\u2019t even think of it.<\/p>\n<p>It was clear when I started typing that sentence, and it\u2019s gone now.<\/p>\n<p>A relentless pursuit of <em>what?\u00a0<\/em><\/p>\n<p>What indeed. It\u2019s never been concise: True love. High adventure. Creative greatness. Defied expectations. Pure joy. The belief that the things we are today are not the things we must be forevermore. The notion that our time here is a gift, not a sentence. The idea that heroes are touchable. That generosity wins. That we should be able to sleep at night. (Unless we choose not to, which will often happen.) That we are not bound by geography nor by ability, but only by ambition and belief. That the person who said Dylan in the mid-60s was not burning the candle at both ends, but instead taking a blowtorch to the middle, said perhaps the best distillation of anything ever. The feeling that this could all turn out to be a screenplay for the most magical movie in the history of the world\u2019s cinema.<\/p>\n<p>And so I\u2019m attracted to people who bring all of that, and so much more, to life.<\/p>\n<p>I first met Nate Utesch and to quote Bruce, \u201csparks flew on E Street.\u201d Nate had done all of the work I had admired but hadn\u2019t ID\u2019d, and soon enough, he was doing it with Paige and me at One Lucky Guitar. New clients, new challenges, new opportunities. The streets were on fire and we hit those bike lanes with reckless abandon.<\/p>\n<p>Down the Line? Lucky Seven? Lucky Ten? Fortissimo? The B-Side?<\/p>\n<p>Sometimes you just need someone to grab your hand and say, \u201cLet\u2019s at least give it a try\u2026\u201d You need partners, not colleagues. Brothers and sisters, not coworkers. A band, not an agency. \u201cLet\u2019s at least give it a try\u2026because I bet we can do it.\u201d<\/p>\n<p>And we did. Over and over and over again.<\/p>\n<p>I get to work with people who inspire me every day. OMG, OLG! I mean, I was recently given the opportunity do an interview for the \u2018Love, Fort Wayne\u2019 series and my big thing was maybe a little too simple, but true:<em> I get to do work I believe in, for people who I like and respect, with people I trust and adore.\u00a0<\/em><\/p>\n<p>Going three-for-three on that count is just\u2026I mean, it\u2019s indescribable. (And I get to ride my bike to work to do it.)<\/p>\n<p>It\u2019s the kind of thing you might think could get taken away from you, and the only way for it not to is to wake up every day and tackle it like it\u2019s the one day that\u2019s going to decide whether you get to do it again tomorrow\u2014much less for the rest of your life\u2014or not.<\/p>\n<p>That\u2019s not easy. We could probably all make a little more money, and face a few less challenging days (and there are definitely challenging, challenging days), if we felt differently. No doubt about it, really. But then\u2026who wants easy?<\/p>\n<p>I think we have a nearly crippling fear of wasting a moment, an hour, a day, a week, a year that could otherwise be spent thinking up a new idea, challenging ourselves or pushing the limits of the community\u2014physical or online, real or virtual\u2014that we call home.<\/p>\n<p>I love that feeling, and I love people that love that feeling.<\/p>\n<p>Nate lives his life like that. With his work, with his band, with his personal projects, and most importantly, with his relationships. That\u2019s inspiring. (And it also makes you feel like maybe you\u2019re not alone, and maybe there\u2019s not something wrong with you after all.)<\/p>\n<p>He is my brother.<\/p>\n<p>As Nate moves on to a new adventure, I believe the way he inspires us\u2014here at OLG, but everywhere, really\u2014will continue to burn bright.<\/p>\n<p>There are probably a couple hundred songs I could think about quoting right now. Nate and I have seven and a half years of believing today\u2019s favorite song is probably the best song ever, even though it may be different tomorrow. So I think I\u2019ll just go with the most recent.<\/p>\n<p>I usually have one artist who defines each weekend, and this last weekend it was Joe Henry. In particular his song \u201cPiano Furnace\u201d was just kicking me right in the gut, like a mule, and the kick felt good and so I kept playing the song over and again, sitting in front of my house with the car running and the windows up, down, up, down, over and over and louder and louder.<\/p>\n<p>I think the way that particular song comes to a close makes me remember how I was the recipient of a gift\u2014<em>a true gift<\/em>\u2014when I got to work with Nate Utesch every day for a lucky seven years:<\/p>\n<p><strong><em>\u201cLet your iron lungs, my dark hidden heart,<br \/>\ncrack open with diamonds when the real rumble starts,<br \/>\nstand naked in smoke, sending up sparks\u2026<br \/>\nlet us stoke the fires of the world.<br \/>\nLet us stoke the fires of the world.\u201d<br \/>\n<\/em><\/strong>\u2013 Joe Henry w\/ L. Detweiler<\/p>\n",
        "slug": "2711-days-later"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/04\/gfwpost-dialhome.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2014-04-03 11:04:00",
        "author_name": "Michelle Love",
        "title": "We Stand for Greater Collaboration.",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/03\/gfw-post-ad.jpg\"><img class=\"alignleft size-full wp-image-1816\" title=\"gfw-post-ad\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/03\/gfw-post-ad.jpg\" alt=\"\" width=\"500\" height=\"263\" \/><\/a>What excites me about my job is that we get to work with some of the best organizations\u2014all doing pretty amazing things in our community. I\u2019m proud to have been on the team that recently helped launch the Greater Fort Wayne Inc. awareness campaign. Greater Fort Wayne Inc. is a new, vibrant organization created by the unification of the Allen County Economic Alliance and the Greater Fort Wayne Chamber of Commerce\u2014an organization making great strides in greater Fort Wayne. They are committed to making our community a better place to live, work and play\u2014as am I.<\/p>\n<p>The goal of the campaign was rooted in the need to bring awareness to this new organization and let businesses and community members know what Great Fort Wayne Inc. stands for and what they can do to help advance greater Fort Wayne. When people see the new Greater Fort Wayne Inc. investor window cling, we want them to know instantly connect with that business and now that they are committed making our community great.<\/p>\n<p><img class=\"alignnone size-full wp-image-1822\" style=\"margin-bottom: 20px;\" title=\"gfw-gobos\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/04\/gfw-gobos.jpg\" alt=\"\" width=\"960\" height=\"254\" \/><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/04\/gfwads-compile.jpg\"><img class=\"alignnone size-full wp-image-1826\" style=\"margin-bottom: 20px;\" title=\"gfwads-compile\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/04\/gfwads-compile.jpg\" alt=\"\" width=\"960\" height=\"361\" \/><\/a><\/p>\n<div style=\"margin-bottom: 20px;\">It all started with a fun teaser campaign that included outdoor boards, a social media push and the ever so popular GFW Inc. gobo projections. It has since been followed up with TV, radio, outdoor, print and online ads, all touting GFW Inc.&#8217;s core values:<\/div>\n<div style=\"margin-bottom: 20px;\">\n<ul>\n<li><strong><span style=\"font-size: 12px; line-height: 18px;\">We stand for greater momentum.<\/span><\/strong><\/li>\n<li><strong><span style=\"font-size: 12px; line-height: 18px;\">We stand for greater action.<\/span><\/strong><\/li>\n<li><strong><span style=\"font-size: 12px; line-height: 18px;\">We stand for greater collaboration.<\/span><\/strong><\/li>\n<li><strong><span style=\"font-size: 12px; line-height: 18px;\">We stand for greater innovation.<\/span><\/strong><\/li>\n<li><strong><span style=\"font-size: 12px; line-height: 18px;\">We stand for greater results.<\/span><\/strong><\/li>\n<li><strong><span style=\"font-size: 12px; line-height: 18px;\">We stand for greater community.\u00a0<\/span><\/strong><\/li>\n<li><strong><span style=\"font-size: 12px; line-height: 18px;\">We stand for greater future.\u00a0<\/span><\/strong><\/li>\n<\/ul>\n<\/div>\n<p>What makes this campaign unique is that it was developed primarily with Great Fort Wayne Inc. investors. From the people we featured in print ads, TV spots and outdoor boards to the investors that donated their services to roll out the campaign. This campaign is surrounded by collaboration and teamwork. It was truly invigorating to work with so many Greater Fort Wayne Inc. investors who saw the same passion for our community and who had the willingness to bring their talents to the table.<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/04\/gfwoutdoor-compile.jpg\"><img class=\"alignnone size-full wp-image-1827\" style=\"margin-bottom: 20px;\" title=\"gfwoutdoor-compile\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/04\/gfwoutdoor-compile.jpg\" alt=\"\" width=\"960\" height=\"666\" \/><\/a><br \/>\nHave fun checking out their new video and some of our work <a href=\"\/art_strategy\/greater-fort-wayne\">here<\/a>, however, I urge you to jump over to the <a href=\"http:\/\/www.greaterfortwayneinc.com\/about-us\/we-stand-for-a-greater-future-1\" target=\"_blank\">Greater Fort Wayne Inc. website<\/a> to learn more about how you can take a stand for our community.<\/p>\n<p><iframe style=\"margin-top: 20px;\" src=\"\/\/player.vimeo.com\/video\/88674864\" width=\"890\" height=\"501\" frameborder=\"0\"><\/iframe><\/p>\n",
        "slug": "we-stand-for-greater-collaboration"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/03\/impact-main.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/03\/impact-masthead2.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2014-03-13 19:36:00",
        "author_name": "OLG Newswire",
        "title": "Impact Strategies Website Redesign",
        "postBody": "<p>Sometimes a company&#8217;s website isn&#8217;t reflective of the great work they do. When Mike Stone of Impact Strategies came to OLG, he realized his website needed the same level of professionalism and care that he offers his clients. We took this into consideration and thoughtfully crafted a new website and logo that express these values. Migrating the existing site was a smooth transition, as it was already built on top of our go-to CMS\u2013Wordpress. With a new logo, color scheme, responsive layout and website design, we were pleased with the results. Have a look at the newly redesigned Impact Strategies website\u00a0<a href=\"http:\/\/help-nonprofits.com\" target=\"_blank\">here<\/a>.<\/p>\n",
        "slug": "impact-strategies-redesign"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/02\/MJC_WP_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2014-02-20 13:30:00",
        "author_name": "Jake Sauer",
        "title": "It's a Wonderful Parade!",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/02\/MJC_WP_brochure_5001.jpg\"><img class=\"alignnone size-full wp-image-1730\" title=\"MJC_WP_brochure_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/02\/MJC_WP_brochure_5001.jpg\" alt=\"\" width=\"500\" height=\"1088\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/02\/MJC_WP_sign1_500.jpg\"><img class=\"alignnone size-full wp-image-1726\" title=\"MJC_WP_sign1_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/02\/MJC_WP_sign1_500.jpg\" alt=\"\" width=\"500\" height=\"553\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/02\/MJC_WP_sign2_500.jpg\"><img class=\"alignnone size-full wp-image-1727\" title=\"MJC_WP_sign2_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/02\/MJC_WP_sign2_500.jpg\" alt=\"\" width=\"500\" height=\"553\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/02\/MJC_WP_typography_500.jpg\"><img class=\"alignnone size-full wp-image-1728\" title=\"MJC_WP_typography_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/02\/MJC_WP_typography_500.jpg\" alt=\"\" width=\"500\" height=\"553\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/02\/MJC_WP_Website.gif\"><img class=\"alignnone size-full wp-image-1729\" title=\"MJC_WP_Website\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/02\/MJC_WP_Website.gif\" alt=\"\" width=\"500\" height=\"680\" \/><\/a>We&#8217;ve been hard at work these last few months helping plan and produce the launch of Matilda Jane Clothing&#8217;s Spring 2014 Collection, <em>It&#8217;s a Wonderful Parade<\/em>.<\/p>\n<p>Every MJC collection is broken in to four releases, and <em>It&#8217;s a Wonderful Parade<\/em>\u00a0is no different. Spring 2014&#8217;s first release\u2014<em>Parade Day<\/em>\u2014sets the storyline for the rest of the season. To help bring the release to life, we worked with the MJC team to stage a parade (in Portland OR, no less). Now, an MJC parade is not just a marching band with instruments\u2014it&#8217;s bunnies, ducklings, popcorn and lots (and lots and lots) of balloons! All this was captured in an exclusive-look &#8220;moodbook&#8221; that gives customers a feeling for the terrific new collection.<\/p>\n<p>In addition to the brochure, we also helped create teaser and full-length online videos of the new line. These buzz-building videos are shared through Matilda Jane&#8217;s website and social media channels prior to launch. This is all digitally supported by collection-themed slideshows, inspiration sets and social touches that continue to animate the <em>Parade<\/em>\u00a0theme.<\/p>\n<p>One fun aspect of working with Matilda Jane, specifically this line, is the opportunity to hand letter signs and headlines. I&#8217;ve collected a few examples of our contribution to photography props, as well as some of the coy sayings that work so well with all the bright imagery.<\/p>\n<p>The best part of all of this is that we get to work with a great team\u2014not just at MJC, but also their other partners. If a parade is going to delight and inspire, it takes significant planning and strategy\u2026and a collection launch is no different. We&#8217;re honored to be part of that process.<\/p>\n<p>For all those little parade marchers in your life, <a href=\"https:\/\/www.matildajaneclothing.com\/collections\">take a look at the new line<\/a> and brighten their day with a new dress\u2026it&#8217;s the Spring line and, believe it or not, spring break is just around the corner!<\/p>\n<p>And we&#8217;ll post more soon, from releases two, three and four!<\/p>\n",
        "slug": "its-a-wonderful-parade"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/02\/3shows_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2014-02-06 18:20:00",
        "author_name": "Jake Sauer",
        "title": "2014 Poster Blitz",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/02\/Dopamines_Vtines_500.jpg\"><img class=\"alignnone size-full wp-image-1732\" title=\"Dopamines_Vtines_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/02\/Dopamines_Vtines_500.jpg\" alt=\"\" width=\"500\" height=\"646\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/02\/HGD_Poster_500.jpg\"><img class=\"alignnone size-full wp-image-1733\" title=\"HGD_Poster_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/02\/HGD_Poster_500.jpg\" alt=\"\" width=\"500\" height=\"750\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/02\/Sheckies_RailPoster_ANIMATE.gif\"><img class=\"alignnone size-full wp-image-1734\" title=\"Sheckies_RailPoster_ANIMATE\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/02\/Sheckies_RailPoster_ANIMATE.gif\" alt=\"\" width=\"500\" height=\"394\" \/><\/a>Here&#8217;s three gig posters I&#8217;ve done for upcoming shows for <a href=\"http:\/\/www.brassrailfw.com\/\">The Brass Rail<\/a> and The <a href=\"http:\/\/www.fwembassytheatre.org\/home.htm\">Embassy Theatre<\/a>.<\/p>\n",
        "slug": "2014-poster-blitz"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/01\/Harrison_Dial_Home_480.jpg",
        "category_name": "Features & Headlines",
        "postDate": "2014-01-23 20:25:00",
        "author_name": "Matt Kelley",
        "title": "Another Side of The Harrison",
        "postBody": "<p>Driving through downtown Fort Wayne these days is a completely different experience than just five years ago.<\/p>\n<p>There are better, more unique restaurants. Great sports. Sprawling trails and well-used bike lanes. A full buffet of arts &amp; cultural organizations and events. And some really good, really loud music, from some pretty great venues. Roll down your windows, ease up on the gas pedal, and take it all in.<\/p>\n<p>Most importantly, there are more people working, playing and living downtown than most of us can remember. It\u2019s the place to be!<\/p>\n<p>One Lucky Guitar is proud to call downtown home, and proud to have served many of the businesses and organizations that have tipped a once half-empty cup into one that\u2019s brimming with greatness.<\/p>\n<p>We work hard to support those who are making the community a better place.<\/p>\n<p>For groups small and large, we\u2019ve been helping many downtown assets better tell their stories for more than a decade. Most times, we bill appropriately for our services; other times, we <em>donate<\/em> our time to a hard-working non-profit, and are paid with good vibes and gratitude. But one time, for a particularly noteworthy project, we got stiffed.<\/p>\n<p>This is the story of another side of The Harrison.<\/p>\n<div style=\"clear: both;\">\n<p><img class=\"alignnone size-full wp-image-1714\" style=\"font-size: 12px; line-height: 18px;\" title=\"Harrison_web_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/01\/Harrison_web_500.jpg\" alt=\"\" width=\"500\" height=\"979\" \/><strong>In late Spring of 2008<\/strong>, we were approached by Barry Real Estate to create the website and support marketing materials for The Harrison\u2014the mixed-use residential and commercial building that, along with a new hotel and parking garage, would help anchor the new downtown ballpark that was the centerpiece of the City of Fort Wayne\u2019s Harrison Square project.<\/p>\n<p>The website had a modest budget ($15K), but we went all-in on the project. Why? Pretty simple: we were so incredibly excited about the Harrison Square development. We\u2019d walk down to the groundbreaking ceremonies, the topping-offs, the random milestones, even the ballpark <em>naming<\/em>\u2014we were there. We walked the construction zone and picked our field box\u2014in which we\u2019ve had season tickets for every season\u2014when Parkview Field was but a concrete slab and diamond-shaped dirt patch.<\/p>\n<p>As we worked on the website, we spent scores more hours on the work than we had estimated. Where we could have blocked in dry broker copy, we wrote with a voice that reflected a new downtown. Where we could have used CAD floorplans, we re-drew and animated them with style. Staid 3-D architectural renderings were given a cinematic scope. We contracted a commercial photographer to help capture downtown\u2019s vibrancy in a new way, and a communications strategist to help navigate the politics of the development.<\/p>\n<p>The site was designed in Flash, but hey, it was 2008. <a href=\"http:\/\/www.harrisonsquareliving.com\" target=\"_blank\">The site <em>still<\/em> kicks all kinds of ass<\/a>.\n<\/div>\n<div style=\"clear: both;\"><img title=\"Harrsion_500_combined_logos2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/01\/Harrsion_500_combined_logos2.jpg\" alt=\"\" width=\"500\" height=\"608\" \/>Our client thought so, too. And so, along the way, when the building\u2019s name and identity were bounced about, we were invited to those conversations, too. Would it be \u2018The 301\u2019? \u2018301 West Jeff\u2019? \u2018The Harrison\u2019?To help make the decision, we designed a few logos for each approach.<\/p>\n<p>Our client so loved <em>that<\/em> work, we were pulled aside at the topping-off ceremony for the stadium and asked to help build the brand for the baseball team.<\/p>\n<p>Would the name be the TinCaps, or the Octane? On a handshake, we were promised another $5K for these services.<\/p>\n<p>And while we struck out on ever getting paid for that work, we <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/crackin-the-mic-hot-stove-edition\" target=\"_blank\">knocked the design work<\/a> clean out of the under-construction ballpark.<\/p>\n<p>Everyone knows what happened next, right? The Great Recession. Suddenly, $300K condos became a bit of a stretch. We were understanding, and continued to support the never-paid-for website through the tough times, being told that when the project became real\u2014when ground was broken\u2014we\u2019d finally be able to bill for our work.<\/p>\n<p>These groundbreaking deadlines were missed. And missed again. And missed one more time. And then a few more times.<\/p>\n<p>Eventually, Barry Real Estate was out of the picture. Depending who you ask, they went out of business. (Their \u00a92014 website portrays a different story.)<\/p>\n<p>Finally, in 2011, the City announced that a new entity had been created to resurrect the project, and see it through\u2014only now with apartments in place of condominiums. This announcement was made just a couple weeks before opening day, and we were begged to drop what we were working on to design\u2014and produce\u2014new \u201cnow available\u201d banners to display on the outfield concourse. These needed installed by the time the season started, in just a few days. We balked. Asking to be first paid for our past work on The Harrison\u2019s website and logo (as well as our work for the ball club), we were told a down-payment check had been cut, and would be in the next FedEx out of Atlanta.<\/p>\n<p>And yeah, we fell for it\u2014\u201cthe check\u2019s in the mail\u201d (er, FedEx)\u2014and completed the design. Our banner vendor asked that OLG cover the production costs (since we already had good-standing account with them), and in the interest of posting banners by the time the first pitch was thrown, we did.<\/p>\n<p>Perhaps this is the part of the story where one might point out our youthful naivet\u00e9. (We\u2019re good with that.)<\/p>\n<p>It took us 18 months to get paid for that design work and banner production, which\u2014spoiler alert\u2014is the only payment we\u2019ve <em>ever<\/em> received for any piece of any of this work.<\/p>\n<p>We used that money to pay the photographer and communications consultant we had engaged in the early stages of the website development\u2014several years earlier.\n<\/p><\/div>\n<div style=\"clear: both;\"><img title=\"Harrison_350 copy_2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/01\/Harrison_350-copy_2.jpg\" alt=\"\" width=\"350\" height=\"873\" \/>Most recently, our former Barry Real Estate client, now a part of the new entity that developed the project, asked us to create marketing materials surrounding the ribbon-cutting ceremony at The Harrison. The promise made was that we could bill for those projects in a way that would cover some of the $23,000 we were owed at this point, and perhaps we\u2019d earn some marketing work going forward.Well, you only have so much youthful naivet\u00e9. And then you run out.<\/p>\n<p>So we declined.<\/p>\n<p>In that conversation, I was told by this project partner that OLG\u2019s agreement was with Barry Real Estate, not the new entity, and that us not getting paid \u201c<em>may not be fair, but it\u2019s legal<\/em>.\u201d<\/p>\n<p>That reminds me of the old axiom \u201cBusiness is business.\u201d<\/p>\n<p>At OLG, we say: \u201cBusiness is business is bullshit.\u201d<\/p>\n<p>We have another client\u2014an honorable one\u2014who says, \u201cLet\u2019s do the right things for the right reasons.\u201d (Needless to say, we fight like hell for our friends at that organization.)<\/p>\n<p>Through the years, we\u2019ve tried to dance with about everyone at the Harrison Square party, hoping to finally receive payment for our work. Project managers and partners. Governmental leaders, volunteers and advocates. Likewise-screwed vendors, lawyers and committee members. Some really good people, mind you. Sometimes it sounds like it\u2019s a go\u2014checks are close to being drafted. Emails get sent. Meetings happen. Documentation is supplied and corroborated. Phone calls are made, and so are promises.<\/p>\n<p>And then the leads dry up.<\/p>\n<p>At the last TinCaps game I attended, I saw people handing out flyers about the residential and commercial real estate opportunities at The Harrison. Prominently displayed on those flyers\u2014as on the <a href=\"http:\/\/www.theharrisonfw.com\" target=\"_blank\">new website<\/a> and other <a href=\"http:\/\/www.theharrisonfw.com\/images\/TheHarrisonBrochure.pdf\" target=\"_blank\">marketing collateral (PDF)<\/a>\u00a0selling the project\u2014is the Harrison logo that we designed, and were never paid for.<\/p>\n<p>If you spend a little time at The Harrison, you\u2019ll find elements of our logo throughout the space. Last summer, a new blade sign was installed on the building\u2019s Jefferson facade, and if the lyrics aren\u2019t the same, well\u2026the melody sure is.<\/p>\n<p>Our attorney remarked this is like watching someone drive around in a car that they stole from you.<\/p>\n<p>That&#8217;s one way to describe it.\n<\/p><\/div>\n<div style=\"clear: both; margin-top: 20px;\">\n<div style=\"padding: 20px; background: #efefef; margin-top: 20px; color: #555; clear: both;\">\n<h1 style=\"font-size: 18px;\">Why write this?<\/h1>\n<p>A lot of businesses\u2014and individuals\u2014had a tough time with this project, and we\u2019ve got empathy for almost all of them. Sometimes it can feel like there\u2019s an asterisk on the story that\u2019s being told, and we feel a lot better about being part of momentum that\u2019s got as few asterisks as possible.<\/p>\n<p>Do we believe we\u2019ll ever get paid at this point?<\/p>\n<p>Not really, and if we did, it wouldn\u2019t be to line my pockets, or to upgrade OLG\u2019s server or buy a nicer Keurig. Quite honestly, if we ever see payment, we will literally use <em>every<\/em> cent to throw an epic downtown block party, likely headlined by a four-piece rock &amp; roll band from Sydney, Australia.<\/p>\n<p>The point\u2026the point, as always, is to try to make the community a better place\u2014in every way\u2014and to do the right things for the right reasons.<\/p>\n<\/div>\n<\/div>\n",
        "slug": "another-side-of-the-harrison"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/01\/Damian_DtL_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/01\/LTH_DtL_mast.jpg",
        "category_name": "Features & Headlines",
        "postDate": "2014-01-23 12:09:00",
        "author_name": "Matt Kelley",
        "title": "Ramble On",
        "postBody": "<p><em>On Monday, Phil Potts and I were asked by Julie Crothers at the Journal Gazette to share our memories and history as friends and bandmates of Damian Miller, who died from a gunshot wound early Sunday morning.\u00a0I was in Austin, TX for a work project at the time and had to email my comments in.\u00a0<\/em><\/p>\n<p><em>Julie wrote a\u00a0<a href=\"http:\/\/jg.net\/article\/20140121\/LOCAL07\/301219983\">thoughtful and thorough article<\/a>, and Damian&#8217;s friends are thankful for it. I&#8217;m trying to find my way through all of this, and<\/em><em>\u00a0thought I would also share the full text that I had sent her\u2014and include a link to download a live recording from one of our best shows.\u00a0<\/em><\/p>\n<p>___________<\/p>\n<p>I first met Damian in 2003, 2004 when the Brown Bottle Band was getting a lot of momentum. I was in the band Go Dog Go at the time, and we played quite a few of the same venues.<\/p>\n<p>The Brown Bottle Band guys\u2014Damian, Phil Potts, Dan Smyth, Rick Weilbaker\u2014were such nice guys\u2026no attitudes at all, which was a bit rare in the music scene in those days.<\/p>\n<p>Around that time, I went to Austin TX for SXSW and stuck around and saw a \u201choot night\u201d where lots of the local musicians came together to perform the songs of a particular artist. I was smitten with the idea, and came back and pitched it to Richard Reprogle at Columbia Street West. Could we pull one of these off in Fort Wayne? And of course, if we did, we\u2019d be paying homage to Bob Dylan, right?<\/p>\n<p>Well, CSW was in to the idea, and we invited Brown Bottle Band (along with Wailhounds, David Todoran, John Commorato and Go Dog Go) to be part of the evening. It turned out to be an epic evening\u2014unprecedented in its own way, and capturing the momentum of the city\u2019s growing music community\u2014and the \u201choot night\u201d idea turned into a series at CSW. That series eventually became Down the Line, the fundraising show we helped start at the Embassy.<\/p>\n<p>That Dylan show was when I first really, really connected with Brown Bottle Band. Their set was beyond outstanding, and Damian, Dan, Phil and Rick reverently captured the spirit of that music\u2014and joy of playing it. Their passion for performing was contagious. And they were the warmest, most amiable guys, with just the right amount of swagger.<\/p>\n<p>Around that time, I was beginning to wind down my time in Go Dog Go. While GDG had original songs, we (like the Brown Bottle Band) were predominantly a cover band. I was craving something that was more specifically about creating original music. A band that was\u00a0<em>not\u00a0<\/em>going to be\u00a0background music at a club. A band that was part of a greater tradition of music-making. A hollerin\u2019 band that was going to be loose and sloppy in the best possible way.<\/p>\n<p>I had the idea of recreating a band from four score years ago, based on an old photo from my family\u2019s archives\u2014to bring that band back in 2005. I wanted it to sound like something between Billy Joe Shaver and the country songs on Rolling Stones\u2019 records, mixed with\u00a0<em>The Basement Tapes\u00a0<\/em>by Bob Dylan and The Band.\u00a0An ancestor way back in my family tree claimed to have a hand in writing \u201cWabash Cannonball,\u201d so I ran with that idea and dubbed this new entity\u00a0<em>The Legendary Trainhoppers<\/em>.<\/p>\n<p>I recruited Chris Dodds from Go Dog Go, along with the Brown Bottle Band, drummer Jon Ross, and singer Matthew Sturm\u2014a seven-person band. We each contributed new original songs just for the project, and purposefully played non-traditional venues\u2014DID block parties, all ages gigs, everything off the beaten path. It was about the music, not the scene. We let the music\u00a0<em>create<\/em>\u00a0the scene.<\/p>\n<p>On paper, it seemed like it could have been disastrous\u2014combining members of three of the most popular cover bands of the day (BBB, GDG, Matt Sturm Band), and instead of playing familiar songs, we&#8217;d hang on by a thread as we played vaguely country-ish original songs, and the occasional obscure cover. But it was no disaster at all. Instead, it was magical, and for me anyway, better than any of our other bands on their own.<\/p>\n<p>We made an album, and by my estimation that record is too clean, too polished. But our live show was <em>spot on<\/em>.<\/p>\n<p>I wanted our band to be the Faces for our time\u2026capturing the sweat &amp; swagger, the friendship &amp; fury, the laughs &amp; love, the brotherhood and bawdiness of Rod Stewart, Ronnie Wood and Ronnie Lane\u2019s tremendous band, and on our best nights, we did it.<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/01\/Damian_DtL_500.jpg\"><img title=\"Damian_DtL_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/01\/Damian_DtL_500.jpg\" alt=\"\" width=\"500\" height=\"750\" \/><\/a>Nobody captured that spirit quite like Damian Miller.<\/p>\n<p>He loved that raucous, loose, rollicking approach to music, and he brought it to life. He was freewheeling, but with a steady core\u2026Damian had a gentle soul, a guarded thoughtfulness. He was a wonderful musician\u2014not scholarly or fussy but dancing around the pocket with snap and swing. Ask a favor, and it turned out he was a skilled electrician and handyman. And he was hilarious\u2014funny as hell\u2014and yes, immature in a lot of ways. He felt like a little brother to me.<\/p>\n<p>I am so thankful for my bandmates, both in Go Dog Go and the Trainhoppers. They made my dreams come true. Having followed a pretty traditional path to being &#8220;big in Fort Wayne&#8221; with Go Dog Go, we were free with the Trainhoppers to do things in the least traditional way possible, and since we had nothing, we had nothing to lose.<\/p>\n<p>Would I ever imagine some of my all-time favorite bands and musicians\u2014Tim Rogers, Ike Reilly, The Avett Brothers\u2014would play in Fort Wayne? And if they did, that we would open for them? Would I dream we would play the Embassy stage? Would I dream of two sold out album release shows in the Indiana Hotel? Could we ever imagine making a record in the hills north of San Francisco?<\/p>\n<p>Indeed, I could never even dream it. And it all happened.<\/p>\n<p>We made some incredible memories together, not just for ourselves, but for our friends, for our families, and for the people we were so honored (and surprised) to be playing for.<\/p>\n<p>I\u2019m in Austin TX for work right now, and I got up early today to go for a long run. 20 miles. I haven\u2019t listened to the Trainhoppers in several years, but this morning, I loaded up my iPhone with our album, and a couple of live shows we\u2019d recorded. First, at Three Rivers Festival, and then a tiny \u201cacoustic\u201d show at Deer Park Lounge, both from 2006.<\/p>\n<p>The Deer Park show was our finest night, and probably the best musical night of my life. It\u2019s a ragged, whiskey-soaked set that captured everything I ever loved about rock &amp; roll\u2026the tradition of what came before us, the unbelievably one-of-a-kind bond you feel with the people in the room, the very meaning of the word\u00a0<em>band<\/em>\u2014a group of people bound together, fighting for that common cause, ever following the sound. I listened to that recording and I could feel Damian through my headphones, embodying the soul of that music so perfectly.<\/p>\n<p>We named our album \u201cRamble On\u201d after a song that Damian wrote and sang, though it wasn\u2019t on the album. It\u2019s a perfect, perfect song, and when he sang it at Deer Park, it just brought that little bar to its knees.<\/p>\n<p>It did the same to me, again, this week.<\/p>\n<p>So picture this: I\u2019m in Austin, home to so many rock &amp; roll stories. The sun is blazing, and I\u2019m sweating through the tenth mile of my run. I feel completely alright with that, though, as all that sweat helps obscure the tears that are running down my face as I listen to that song.<\/p>\n<p>The Trainhoppers were a seven-person band, and there aren\u2019t too many of those. Turns out, there\u2019s a reason for that\u2014it\u2019s tough to keep that many people moving in the same direction. Our last real show was at the first Down the Line at the Embassy Theatre in February 2007, where we anchored the encore by performing Bob\u2019s \u201cI Shall Be Released.\u201d<\/p>\n<p>When the Trainhoppers stopped playing, I turned my attention away from making music and toward making a real go with my design &amp; marketing boutique, One Lucky Guitar. I fell out of touch with my former bandmates, including Damian, and hadn\u2019t seen him in awhile when he first found trouble. I was gravely concerned and saddened by it all.<\/p>\n<p>Every victim has a story, and it\u2019s pretty easy to look at just the last six years of Damian\u2019s life and make some pretty harsh judgements. And it\u2019s true, he made some terrible, terrible mistakes. But those six years aren\u2019t the sum of the man that so many of us knew\u2014a guy that could light up a room, a guy that would roll up his sleeves for hard work, a guy that looked like \u201cDead Flowers\u201d sounded, a guy that played like dusty old vinyl records smell, a guy that could feel like your little brother.<\/p>\n<p>___________<\/p>\n<p><strong>About the Audio<\/strong><\/p>\n<p><strong><a href=\"http:\/\/s3.amazonaws.com\/olg\/LTH_DPS_2006.zip\">Download zipped MP3s of The Legendary Trainhoppers, Live at Deer Park Pub, 2006<\/a>.\u00a0<\/strong><\/p>\n<p>The Trainhoppers played at Deer Park Pub in early 2006\u2014January? March?\u2014as part of Jeff Anderson and Matt Jericho\u2019s\u00a0<em>Deer Park Sessions<\/em>\u00a0project. Dodds \/ Kelley opened the evening; the Matthew Sturm Band closed it down. These shows were recorded by our good friend Jon Gillespie from Monastic Chambers. Or at least, Jon\u00a0<em>attempted\u00a0<\/em>to record them\u2014it was a tiny club, and we were a large band, playing the club&#8217;s out of tune piano. Sadly, Jon\u2019s computer crashed in the middle of \u201cBanks of the Cumberland,\u201d and didn\u2019t boot back up until midway through \u201cSing Me a Song\u201d\u2014you&#8217;ll notice the fade out and fade in\u2014thereby ruining otherwise definitive recordings of each song.<\/p>\n<p>Please download, even if it\u2019s just to hear \u201cRamble On.\u201d<\/p>\n<p>1. Alcohol<br \/>\n2. Cannonball<br \/>\n3. Roll to Jesus<br \/>\n4. Ramble On<br \/>\n5. I\u2019m Not Puttin\u2019 You On<br \/>\n6. Say La Vie<br \/>\n7. The Banks of the Cumberland (clipped)<br \/>\n8. Sing Me a Song (clipped)<br \/>\n9. Don\u2019t Let the Door Hitcha on the Backside<br \/>\n10. I\u2019ve Been Everywhere<\/p>\n<p>The Legendary Trainhoppers \/ Deer Park Pub, version: Chris Dodds, Matt Kelley, Damian Miller, Phil Potts, Jon Ross, Dan Smyth and Matthew Sturm. Rick Weilbaker and Jon Gillespie were founding members of the band. Jeff Britton (along with Randy and Jon) helped us get the album recorded in Tiki Town. Thank you all.<\/p>\n<p>Enjoy yourself.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Photos by Joel Faurote, Down the Line, Embassy Theatre, February 2007.\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "ramble-on"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/01\/MJ2014_Dial_Home_480_2.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2014-01-17 21:56:00",
        "author_name": "Jake Sauer",
        "title": "Wintry Wonderland of MJC",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/01\/Notebook1.jpg\"><img class=\"alignnone size-full wp-image-1692\" title=\"Notebook\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/01\/Notebook1.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/01\/Stickers.jpg\"><img class=\"alignnone size-full wp-image-1693\" title=\"Stickers\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/01\/Stickers.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/01\/holidaycard_1.jpg\"><img class=\"alignnone size-full wp-image-1694\" title=\"holidaycard_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/01\/holidaycard_1.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a>The last few months we&#8217;ve been really busy here at OLG, working very closely with <a href=\"https:\/\/www.matildajaneclothing.com\/\">Matilda Jane Clothing<\/a> on a range of different projects. From day-to-day customer communications, to planning and branding for the launch of a new Spring Collection, it&#8217;s been a great chance to get creative with a brand we understand well.<\/p>\n<p>Some of the items shown here go back to late 2013. As holiday sales ramped up, so did the need to keep every order special. Customers have come to enjoy the random little extras that can come with newly purchased clothes. For this purpose, we created a winter-themed notepad along with matching 1-inch buttons and stickers that could make their way into the packages. It is common for the MJC brand to showcase current fabric swatches in the design, and here we took it a step further by illustrating our own weather-related patterns. These patterns lived on through other winter promotions too. Another &#8220;extra&#8221; sent closer to Christmas was a sheet of custom, MJC &#8220;to-and-from&#8221; gift tag stickers.<\/p>\n<p>Along with these fun extras, we were asked to create a holiday card that was to be sent specifically to Matilda Jane&#8217;s Trunk Keepers\u2014the sales network of people that are the backbone of the company. For this, we were able to develop a custom die-cut shape (along with embossing) that worked as illustrated frames. I think it turned out quite nice!<\/p>\n",
        "slug": "wintry-wonderland-of-mjc"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/01\/Poptique_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2014-01-13 21:49:00",
        "author_name": "Jake Sauer",
        "title": "Poptique Gourmet Popcorn",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/01\/Poptique_960.jpg\"><img class=\"alignnone size-full wp-image-1687\" title=\"Poptique_960\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/01\/Poptique_960.jpg\" alt=\"\" width=\"500\" height=\"1004\" \/><\/a><\/p>\n<p><strong>Update: Poptique founder Lindsey Hively passed away on\u00a0April 23, 2015. The OLG team misses her contagious spirit, her zeal for this community, and most importantly, her friendship.\u00a0<\/strong><\/p>\n<p><em>Original Dial entry:<\/em><\/p>\n<p>A recent, fun project that we were lucky to collaborate on was the rebranding of Kernel Coladas Gourmet Popcorn. This tasty brand\u2014offering a range of premium flavors\u2014has grown significantly over the last few years and needed a refresh to make the next step toward a more consumer-friendly product. One Lucky Guitar had worked alongside Kernel Coladas on a few occasions at downtown Fort Wayne events and in collaboration with Vision 2020 and we were excited to help out this regional favorite.<\/p>\n<p>The name was the first element that changed. Seeing that the initial startup could be difficult to spell and a lil&#8217; long, there needed to be a word that helped sell the uniqueness and slightly high-scale feeling we&#8217;d be marketing. The final name, Poptique, seemed to hit all the right marks!<\/p>\n<p>We then moved on to to the wordmark that we knew had to sell the artisan work that goes into each batch, but yet still remained fun. It was also very important to get the color palette down as we knew future branding initiatives would come from this project. In the end, we also created a popcorn character who could appear on certain applications.<\/p>\n<p>Branding has already changed on the web and we&#8217;ll be working to collaborate on other touch points in the near future. If you haven&#8217;t tried Poptique Gourmet Popcorn, please <a href=\"http:\/\/stores.poptiquepopcorn.com\/\">check them out<\/a> and browse all the tempting flavors of which you&#8217;ll be sure to find a favorite!<\/p>\n",
        "slug": "poptique-gourmet-popcorn"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/12\/DIAL-480x180.jpg",
        "category_name": "Show & Event",
        "postDate": "2013-12-06 12:56:00",
        "author_name": "Matt Kelley",
        "title": "1301 Connect Holiday Open House",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/12\/1301_POSTER_R.jpg\"><img class=\"alignnone size-full wp-image-1649\" title=\"1301_POSTER_R\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/12\/1301_POSTER_R.jpg\" alt=\"\" width=\"500\" height=\"773\" \/><\/a>Earlier this fall, we welcomed a new primary tenant on the first floor of the building we call home at 1301 Lafayette Street: <a href=\"http:\/\/www.pranayogaschool.com\" target=\"_blank\">Pranayoga School of Yoga and Holistic Health<\/a>. Prana has made some great refinements to the building, and doesn&#8217;t think our music is <em>too <\/em>loud, thankfully!<\/p>\n<p>They&#8217;ve dubbed the building and its community <strong>1301 Connect<\/strong>, and we&#8217;re pleased to be part of 1301 Connect&#8217;s Holiday Open House on Friday, December 13th\u2014an evening filled with fun and community. Activities will run from 5PM\u201311PM, and take over the entire building, including time with our good friends at <a href=\"http:\/\/bfacommercial.com\" target=\"_blank\">BFA Commercial<\/a>.<\/p>\n<p><strong>Here&#8217;s the lineup:<\/strong><\/p>\n<p><strong>5:15<strong>\u00a0\u2013\u00a0<\/strong>6:15PM<\/strong>: Free (donations accepted) all levels yoga class at <strong>Pranayoga<\/strong> with fun-loving teacher Erin Erb (register online at <a href=\"http:\/\/pranayogaschool.com\" target=\"_blank\">pranayogaschool.com<\/a> as space is limited).<\/p>\n<p><strong>5:30<strong>\u00a0\u2013\u00a0<\/strong>8:30PM<\/strong>: <strong>Bravas<\/strong> and <strong>Rig-A-Tony\u2019s<\/strong> food trucks will have hot dogs, meatball subs, veggie dogs, stuffed shells, gelato and other scrumptious food items available for purchase.<\/p>\n<p><strong>5:00 \u2013 8:00PM<\/strong>: Art and wine tasting at <strong><a href=\"http:\/\/www.brumbeloefineart.com\" target=\"_blank\">Brumbeloe Fine Art<\/a> \/ <a href=\"http:\/\/bfacommercial.com\" target=\"_blank\">BFA Commercial<\/a><\/strong>. Artist and photographer, Tim Brumbeloe, will have his newest pieces on display for your viewing pleasure. Wine tasting by Timo.<\/p>\n<p><strong>7:00 \u2013 9:00pm<\/strong>: <strong><a href=\"http:\/\/www.thegoodones.com\" target=\"_blank\">The Good Ones Clothing<\/a><\/strong> and <strong><a href=\"http:\/\/www.ofabz.com\" target=\"_blank\">OFabz Swimwear<\/a><\/strong> will have a pop-up emporium in the <strong>One Lucky Guitar<\/strong> offices.<\/p>\n<p><strong>8:00pm<\/strong>: <strong>Mark Hutchins<\/strong> acoustic concert at <strong>The B-Side at One Lucky Guitar<\/strong> (space is limited and<a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/mark-hutchins-at-the-b-side-121313\" target=\"_blank\"> tickets are required for this show<\/a>). B-Side doors open at 7:30PM.<\/p>\n<p><strong>9:30pm<\/strong>: Dance party at Pranayoga School.<\/p>\n<p>Other than the show at The B-Side, this 1301 Connect event is free and open to the public. Join us for yoga, music, food, fashion and art! <strong>\u00a0<\/strong><\/p>\n",
        "slug": "1301-connect-open-house"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/12\/EDC_landing.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/12\/EDC_masthead1.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2013-12-03 16:20:00",
        "author_name": "Michelle Love",
        "title": "A New Look for Whitley County EDC",
        "postBody": "<p>It has been wonderful partnering with organizations like the Whitley County Economic Development Corporation (Whitley EDC) because we know these organizations are critical to the success and prosperity of the communities we call home. I&#8217;m a Whitley County native, and over the years it has been a joy to watch my county expand. We are not all corn fields! Even though they are a huge part of our economy, we are so much more than that.<\/p>\n<p>The Whitley EDC is the face of Whitley County economic development and commerce and strives each and every day to show what Whitley County has to offer to current businesses as well as those looking to expand or relocate. WIth many new expansions and big successes for the county, they realized that their current website and materials were not telling this same story. We were excited to help them tackle this challenge and worked with them to redesign their website and case study materials to better represent their mission and brand.<\/p>\n<p>For the website, we were dealing with a fair amount of content that was directed at multiple audiences. With that in mind, we wanted to be sure the navigation intuitively directed each audience toward the content that was relevant to them. The end result is an organized and streamlined experience that gets you the information you need quickly\u2013with a fresh new design to boot.<\/p>\n<p>Check out the newly designed, responsive Whitley EDC site <a href=\"http:\/\/whitleyedc.com\" target=\"_blank\">here<\/a> and see how they are moving Northeast Indiana forward!<\/p>\n",
        "slug": "a-new-look-for-the-whitley-county-edc"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/12\/DIAL_Forbert_dial-home.jpg",
        "category_name": "Show & Event",
        "postDate": "2013-12-02 23:18:00",
        "author_name": "Matt Kelley",
        "title": "Steve Forbert at The B-Side",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/12\/DIAL_Forbert_500.jpg\"><img class=\"alignnone size-full wp-image-1641\" title=\"DIAL_Forbert_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/12\/DIAL_Forbert_500.jpg\" alt=\"\" width=\"500\" height=\"774\" \/><\/a>We&#8217;re beyond thrilled to announce that the final show at The B-Side in 2013 is none other than\u2026<\/p>\n<p><strong>Steve Forbert<\/strong>\u00a0solo acoustic<br \/>\nFriday, December 27, 2013<br \/>\nDoors: 7:30PM, Show: 8PM, BYO, $15<\/p>\n<p><a href=\"http:\/\/www.brownpapertickets.com\/event\/529080\" target=\"_blank\">Advance tickets<\/a>\u00a0highly recommended.<br \/>\nSpread the word on\u00a0<a href=\"http:\/\/www.facebook.com\/oneluckyguitar\/events\" target=\"_blank\">Facebook<\/a>.<\/p>\n<p>The Meridian, Mississippi native was an original &#8220;new Dylan&#8221; (along with OLG faves Bruce Springsteen and John Prine) who blew his harmonica right through lower Manhattan and CBGB&#8217;s in the late 70s, before becoming one of Nashville&#8217;s finest songwriters. Forbert has more than a dozen albums to his credit, including the new <em>Over with You\u2014<\/em>which ranks among the finest of his career.<\/p>\n<p>It&#8217;s a ridiculous coup that we&#8217;re able to present him at The B-Side.<\/p>\n<p>In the early OLG days, I was able to do a bit of design work for Mr. Forbert, when the original owner of the &#8220;lucky guitar&#8221;\u2014Bucky Baxter\u2014joined Steve&#8217;s touring band in support of <em>Young, Guitar Days<\/em>. I went out on the road with the band for a couple of weeks, selling merch, loading amps and, at one point, stringing Steve&#8217;s guitar in the middle of a show at Ram&#8217;s Head Tavern in Annapolis, MD. It was around that time that I started thinking that another guitar, the one I had purchased from Baxter, had something mercurial and special about it\u2026<\/p>\n<p>Forbert performing at The B-Side brings one of the oldest One Lucky Guitar stories full circle. I find myself shaking my head as I type this\u2014if I hit &#8216;post,&#8217; is it really happening? And then\u00a0I&#8217;m reminded of a particular Forbert lyric: <em>&#8220;It&#8217;s often said that life is strange, oh yes, but compared to what?&#8221;<\/em><\/p>\n<p>Beyond all that, Steve is a world-renowned singer\/songwriter, a raconteur, a poet, a man out of time, as wild as the wind and with a true sparkle in his eye, and this concert will be an easy candidate for show of the year, and possibly the finest concert you&#8217;ve ever seen in Fort Wayne.<\/p>\n",
        "slug": "steve-forbert-at-the-b-side"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/11\/DIAL_MH_121313_home.jpg",
        "category_name": "Show & Event",
        "postDate": "2013-11-22 02:05:00",
        "author_name": "Matt Kelley",
        "title": "Mark Hutchins at The B-Side",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/11\/DIAL_MH_121313_500.jpg\"><img class=\"alignnone size-full wp-image-1631\" title=\"DIAL_MH_121313_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/11\/DIAL_MH_121313_500.jpg\" alt=\"\" width=\"500\" height=\"774\" \/><\/a><strong><em>Update:<\/em><\/strong><\/p>\n<p><strong> December 6, 2013: This show has officially SOLD OUT. Thank you for your support of original music and unique venues!\u00a0<\/strong><\/p>\n<p><em>Original Post:<\/em><\/p>\n<p>Mark Hutchins opened the The B-Side&#8217;s 2013 schedule of shows with the exceptional\u00a0<em>Stuntman One<\/em> show, and we&#8217;re incredibly honored to welcome him back for this December gig. Mark&#8217;s terrific band fills the room with musical magic.<\/p>\n<p>With The Gifted Liars: Dan Greunke, Jon Kynard and Lee Andrews, and featuring Jeffrey Allen, D. Ferren and Kevin Hambrick.<\/p>\n<p><strong>While this show is the same night as the <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/1301-connect-open-house\" target=\"_blank\">1301 Connect open house<\/a>, an advance ticket is REQUIRED for entry into The B-Side.<\/strong><\/p>\n<p>Tickets on sale Friday, November 22nd at 9AM EST at <a href=\"http:\/\/www.brownpapertickets.com\/event\/521713\" target=\"_blank\">BrownPaperTickets.com<\/a>.<\/p>\n<p>RSVP, and tell your friends all about it on <a href=\"https:\/\/www.facebook.com\/events\/405465822914225\/\" target=\"_blank\">Facebook<\/a>.<\/p>\n<p><strong>Mark Hutchins<br \/>\nThe B-Side at One Lucky Guitar<br \/>\nFriday, December 13, 2013<\/strong><br \/>\n<strong>7:30PM doors; 8PM show<\/strong><br \/>\n<strong>BYO\u00a0<\/strong><\/p>\n",
        "slug": "mark-hutchins-at-the-b-side-121313"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_DialLanding.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_masthead.jpg",
        "category_name": "News & Word",
        "postDate": "2013-11-12 14:56:00",
        "author_name": "OLG Newswire",
        "title": "Local Campaign Wins International Marketing Awards",
        "postBody": "<p><strong>Local Campaign Wins International Marketing Awards<\/strong><\/p>\n<p>FORT WAYNE, Ind. \u2013 The \u201cYour Story Made Here\u201d campaign, developed for the Northeast Indiana Regional Partnership, recently earned four honors in the international MarCom Awards competition.<\/p>\n<p>The Your Story Made Here website videos received platinum recognition, the highest award. The campaign\u2019s hardcover book and TV campaign were awarded gold. And the Your Story Made Here website, <a href=\"http:\/\/www.YourStoryMadeHere.com\">www.YourStoryMadeHere.com<\/a>, earned honorable mention.<\/p>\n<p><a href=\"http:\/\/www.marcomawards.com\">MarCom Awards<\/a> is an international marketing and communications competition. MarCom statuettes grace the trophy cases of some of the top business and communication firms in the world. According to their website, the MarCom competition has become one of the largest of its kind in the world with about 6,000 entries per year.<\/p>\n<p>The Partnership launched Your Story Made Here in 2012 as a part of its Vision 2020 initiative, which aims to develop, attract and retain talent in Northeast Indiana.<\/p>\n<p>\u201cYour Story Made Here was designed to attract and retain talent in our region by showcasing the impressive and diverse assets Northeast Indiana has to offer,\u201d said Courtney Tritch, marketing director for the Partnership. \u201cThe fact that this campaign\u2014and our region\u2019s assets\u2014are garnering international attention should give everyone living in Northeast Indiana a reason to be proud.&#8221;<\/p>\n<p>\u201cNortheast Indiana has much to offer and the Your Story Made Here campaign shows why the region is a great place to live,\u201d said Matt Kelley, owner of One Lucky Guitar (OLG). \u201cWe are proud to be able to provide a true representation of the amazing things taking place in Northeast Indiana.\u201d<\/p>\n<p>The Your Story Made Here campaign was created with Columbia City, Indiana partner&#8217;s Red Tide Productions on video production.<\/p>\n<p>For more information on Your Story Made Here, visit <a href=\"http:\/\/www.YourStoryMadeHere.com\">www.YourStoryMadeHere.com<\/a>.<\/p>\n<p><strong>About the Northeast Indiana Regional Partnership<\/strong><br \/>\nThe <a title=\"Northeast Indiana Regional Partnership\" href=\"http:\/\/www.neindiana.com\/\">Northeast Indiana Regional Partnership<\/a>\u00a0was formed in 2006 to help build a globally competitive economy in Northeast Indiana. It is a public-private partnership creating business investment by generating business leads, developing product and fostering regional collaboration. In 2010, the Partnership launched <a href=\"http:\/\/www.neindiana.com\/vision\">Vision 2020<\/a> to bring the region together around five key areas for economic growth: 21st Century Talent, Competitive Business Climate, Entrepreneurship, Infrastructure and Quality of Life. The 10 counties of Northeast Indiana include Adams, Allen, DeKalb, Huntington, LaGrange, Noble, Steuben, Wabash, Wells and Whitley. For more information, visit <a title=\"www.NEIndiana.com\" href=\"http:\/\/www.NEIndiana.com\">www.NEIndiana.com<\/a>.<\/p>\n<p><strong>About One Lucky Guitar, Inc.<\/strong><br \/>\nOne Lucky Guitar, a Fort Wayne-based design &amp; marketing boutique, was founded in November, 2000 and specializes in high-concept design, advertising and marketing, providing clients with top-shelf creative work and full service through strategic partnerships. Advertising clients include 3Rivers Federal Credit Union, Arts United, AWS, Carson Boxberger, Grand Wayne Center, J K O&#8217;Donnell&#8217;s, Northeast Indiana Regional Partnership, the Talent Initiative, The Good Ones Clothing Company and Matilda Jane Clothing Company. With Indianapolis&#8217; Lodge Design, OLG is the agency of record for the Lutheran Health Network.<\/p>\n<p align=\"center\">###<\/p>\n",
        "slug": "local-campaign-wins-international-marketing-awards"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/10\/ER_poster_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2013-10-29 17:09:00",
        "author_name": "Matt Kelley",
        "title": "An Evening Reading on The B-Side",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/10\/ER_poster_500.jpg\"><img class=\"alignnone size-full wp-image-1615\" title=\"ER_poster_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/10\/ER_poster_500.jpg\" alt=\"\" width=\"500\" height=\"772\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>We&#8217;re beyond excited to be able to host three incredible writers at <em>An Evening Reading<\/em>\u2014the first poetry event at The B-Side at One Lucky Guitar. <em>An Evening Reading<\/em> will feature published writers Weston Cutter (University of Saint Francis), Matt Hart (Art Academy of Cincinnati) and George Kalamaras (IPFW). Leave preciousness at the door and join us for a night like no other.<\/p>\n<p><strong>Wednesday, November 13 2013<\/strong><br \/>\n<strong>8:30PM (doors 8PM)\u00a0 | \u00a018+ \u00a0| \u00a0BYO<\/strong><\/p>\n<p>There is no cover charge for <em>An Evening Reading<\/em>; we only ask that you RSVP on the event&#8217;s <strong><a href=\"http:\/\/www.facebook.com\/oneluckyguitar\/events\" target=\"_blank\">Facebook page<\/a><\/strong>.<\/p>\n<p>For more information:<\/p>\n<p>Weston Cutter <a href=\"http:\/\/www.versedaily.org\/2013\/aboutwestoncutter.shtml\" target=\"_blank\">on Verse Daily<\/a>.<\/p>\n<p>Matt Hart\u00a0<a href=\"http:\/\/www.versedaily.org\/2012\/aboutmatthartcpr.shtml\" target=\"_blank\">on Verse Daily<\/a>.<\/p>\n<p>George Kalamaras\u00a0<a href=\"http:\/\/www.versedaily.org\/2012\/aboutgeorgekalamaras.shtml\" target=\"_blank\">on Verse Daily<\/a>.<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "an-evening-reading-on-the-b-side"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_DialLanding.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_masthead.jpg",
        "category_name": "News & Word",
        "postDate": "2013-10-15 14:56:00",
        "author_name": "OLG Newswire",
        "title": "TGO Welcomes Olivia Fabian",
        "postBody": "<p><strong><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/10\/Olivia_Fabian.jpg\"><img class=\"alignnone size-large wp-image-1608\" title=\"Olivia_Fabian\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/10\/Olivia_Fabian-1024x680.jpg\" alt=\"\" width=\"512\" height=\"340\" \/><\/a><br \/>\nThe Good Ones Clothing Welcomes New Team Member<\/strong><\/p>\n<p><em>Fort Wayne, Indiana<\/em> \u2014 The Good Ones Clothing (TGO) announces\u00a0that Olivia Fabian has joined the kids\u2019 clothing company in a newly created\u00a0position as\u00a0sales and product development assistant.<\/p>\n<p>Fabian is\u00a0a\u00a0native of Fort Wayne\u00a0and graduated from Indiana Tech with a BS in Marketing.\u00a0In 2011, she founded OFabz Swimwear, an innovative line of\u00a0unique, slightly retro\u00a0swimwear that features functionality for active women and men. She was winner\u00a0of the 2011 Ivy Tech New Venture Business Plan\u00a0Competition and in 2012 was awarded\u00a0Innovator of the Year in for an emerging company by The Fort Wayne Business\u00a0Weekly. Fabian will continue to\u00a0develop and grow OFabz Swimwear.<\/p>\n<p>\u201cWhen we decided to add to our team, we were looking for the\u00a0right combination of passion, experience and adventurousness,\u201d says Matt\u00a0Kelley, owner of\u00a0The Good Ones Clothing and One Lucky Guitar, Inc., a design\u00a0&amp; marketing boutique. \u201cHaving worked with Olivia in the past, I am beyond\u00a0thrilled that she has\u00a0joined our team\u2014with sleeves rolled up and ready to help\u00a0this brand grow.\u201d<\/p>\n<p>\u201cThere are many parallels that I see between the brands but\u00a0the most apparent are commitment to garment quality, attention to fit, and\u00a0creativity in branding.\u00a0I\u2019m so excited to have the opportunity to learn from\u00a0The Good Ones team and to share my experiences from OFabz to build two brands\u00a0that I absolutely love.\u201d\u00a0Fabian noted.<\/p>\n<p>\u2014<\/p>\n<p><strong>About The Good Ones Clothing<\/strong><\/p>\n<p>In partnership with long-time client Matilda Jane Clothing, One Lucky Guitar launched The Good Ones Clothing Company as a standalone business in Spring 2012. Inspired by the imagination and joy of boyhood, the company sells unique and upscale clothing for boys from newborn to 12 years old, as well as teens and adults. Many of the company\u2019s products feature The Final Hurrahs, a fictional, rambunctious band the company created to inspire and entertain kids, and their parents.<\/p>\n<p>To learn more about TGO, visit <a href=\"http:\/\/www.thegoodones.com\" target=\"_blank\">thegoodones.com<\/a> or email info@thegoodones.com.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About One Lucky Guitar, Inc.<\/strong><\/p>\n<p>One Lucky Guitar, a Fort Wayne-based design &amp;\u00a0marketing boutique, was founded in November, 2000 and specializes in high-concept\u00a0design, advertising\u00a0and marketing, providing clients with top-shelf creative\u00a0work and full service through strategic partnerships. Advertising clients\u00a0include Arts United, AWS, Carson Boxberger, Grand\u00a0Wayne Center, Greater Fort Wayne Inc., J K O\u2019Donnell\u2019s, Matilda Jane Clothing and the Northeast Indiana Regional Partnership. With Indianapolis\u2019 Lodge Design, OLG is the agency of record for the\u00a0Lutheran Health\u00a0Network.<\/p>\n<p>To learn more about OLG, visit\u00a0oneluckyguitar.com\u00a0or contact\u00a0hello@oneluckyguitar.com.<\/p>\n<p>###<\/p>\n",
        "slug": "tgo-welcomes-olivia-fabian"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/10\/MJCancer_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2013-10-09 17:21:00",
        "author_name": "Jake Sauer",
        "title": "With All Our Hearts",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/10\/MJCancer_500.jpg\"><img class=\"alignnone size-full wp-image-1607\" title=\"MJCancer_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/10\/MJCancer_500.jpg\" alt=\"\" width=\"500\" height=\"1157\" \/><\/a>October is National Breast Cancer Awareness Month so the topic is represented well in the media and supporting groups. Often, fundraising efforts from those passionate about advancements in cancer research take place. Our client, <a href=\"https:\/\/www.matildajaneclothing.com\/\">Matilda Jane Clothing<\/a> is a perfect example of an organization that chooses to honor those faced with breast cancer by donating certain sales in the month of October towards worthy non-profits here in Northeast Indiana and around the country.<\/p>\n<p>As part of Matilda Jane&#8217;s awareness efforts, we were given the job to provide some specific branding elements that speak to this special month. First up was creating an icon that can stand alone as an identifier of the brand and it&#8217;s association with breast cancer &#8220;hope&#8221;. We took the flower element that&#8217;s used on the (newly updated) wordmark, and crafted it to mesh with a pink ribbon. This icon can now live on with future fundraising and awareness efforts.<\/p>\n<p>One of the other subtler elements included developing a custom pattern of flower petals.<br \/>\nAll of the art came together in different projects ranging from website images to postcards sent to MJC&#8217;s network of Trunk Keepers.<\/p>\n<p>For details on the sales of specific MJC clothes for breast cancer-related organizations, please go <a href=\"https:\/\/www.matildajaneclothing.com\/inspirations\">here<\/a>.<\/p>\n",
        "slug": "with-all-our-hearts"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/01\/SplitShow_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2013-10-01 13:53:00",
        "author_name": "Jake Sauer",
        "title": "October Shows",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/01\/Murderburgers.jpg\"><img class=\"alignnone size-full wp-image-1688\" title=\"Murderburgers\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/01\/Murderburgers.jpg\" alt=\"\" width=\"500\" height=\"792\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/01\/AgentO.jpg\"><img class=\"alignnone size-full wp-image-1689\" title=\"AgentO\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2014\/01\/AgentO.jpg\" alt=\"\" width=\"500\" height=\"500\" \/><\/a>Two more shows are happening this October at The Brass Rail. The first, with The Murderburgers from Great Britain. The second, with California legends, Agent Orange. Both should be a rockin&#8217; time!<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "october-shows"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/09\/Kepi2_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/09\/Kepi2_960.jpg",
        "category_name": "Show & Event",
        "postDate": "2013-09-26 12:22:00",
        "author_name": "Jake Sauer",
        "title": "Kepi Ghoulie at The Brass Rail",
        "postBody": "<p><strong>Kepi Ghoulie<br \/>\nMiss Chain &amp; The Broken Heels (Italy)<br \/>\n<\/strong><strong>Flamingo Nosebleed<br \/>\nSour Mash Kats<\/strong><\/p>\n<p><em>Thursday, October 3, 2013<\/em><br \/>\nThe Brass Rail<\/p>\n",
        "slug": "kepi-ghoulie-at-the-brass-rail"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/09\/dial-home-starcrossed.jpg",
        "category_name": "Show & Event",
        "postDate": "2013-09-12 04:30:00",
        "author_name": "OLG Newswire",
        "title": "Star Crossed: A Fundraising Event",
        "postBody": "<p><img class=\"alignleft size-full wp-image-1575\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/09\/dial-starcrossed.jpg\" alt=\"\" width=\"500\" height=\"773\" \/>One night only\u2014this Friday, September 13th\u2014visit the Embassy Theatre for an incredible interpretation of Shakespeare&#8217;s <em>Romeo and Juliet<\/em>. The Fort Wayne Dance Collective (FWDC) have choreographed dances throughout the entire theatre and the attached Indiana Hotel. You&#8217;ll be given a mask and encouraged to explore each scene\u2014watching the night unfold in front of you one performance after another. Interact with the performers, dance with the dancers, get involved in the story in a way it&#8217;s never been told.<\/p>\n<p>What makes it even more exciting (for me) is that my band, Metavari, was asked to provide original music to one of the last scenes in the performance: Romeo&#8217;s suicide. &#8220;Goosebumps&#8221; aren&#8217;t even the half of it\u2014seeing Romeo dance to music that my friends and I composed together is a pretty remarkable experience. Here&#8217;s a cell phone snap from the perspective of the band during rehearsal.<\/p>\n<p><img style=\"margin-left: 0px; border-right: none; float: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/09\/dial-starcrossed2.jpg\" alt=\"\" width=\"330\" \/><\/p>\n<p>Tickets are $35 advance or $45 at the door. Available at all Ticketmaster locations or online <a href=\"http:\/\/www.ticketmaster.com\/star-crossed-fort-wayne-indiana-09-13-2013\/event\/05004AF3DA8EF0B3?artistid=1896809&amp;majorcatid=10002&amp;minorcatid=12\">here<\/a>. <em>Star Crossed<\/em> is FWDC&#8217;s first annual fundraising event. Proceeds from the event will create scholarships for students who wouldn&#8217;t otherwise be able to further their dance education. From the FWDC website: <em>&#8220;Students who may never be able to experience the power of the art of dance and its trans-formative effect on their lives.&#8221;<\/em><\/p>\n",
        "slug": "star-crossed-a-fundraising-event"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/08\/DIAL-sept13_landing.jpg",
        "category_name": "Show & Event",
        "postDate": "2013-08-29 13:29:00",
        "author_name": "Matt Kelley",
        "title": "The B-Side Showlist: September 2013",
        "postBody": "<p>We&#8217;re pleased to announce the September 2013 schedule at The B-Side at One Lucky Guitar.<\/p>\n<p>These shows at The B-Side will be super-intimate, PA-free performances with an extremely limited number of seats. Both are easily show-of-the-year candidates.<\/p>\n<div><img class=\"alignleft size-full wp-image-1569\" title=\"eef_092013\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/08\/eef_092013.jpg\" alt=\"\" width=\"480\" height=\"720\" \/>On Friday (yay!) September 20th, we will welcome your all-time favorite performer, Clem Snide&#8217;s Eef Barzelay, for his annual Fort Wayne performance. Eef is touring in support of this fall&#8217;s <em>Songs for Mary<\/em>\u00a0and his new <em>Eldorado<\/em>\u00a0project.<\/p>\n<p><strong>Eef Barzelay of Clem Snide<\/strong><br \/>\n<em>Friday, September 20 2013<\/em><br \/>\nDoors: 8:30PM, Show: 9PM<br \/>\n18+, BYO<br \/>\n<a href=\"http:\/\/www.brownpapertickets.com\/event\/447369\" target=\"_blank\">Tickets<\/a>\u00a0($9)<\/p>\n<p>&nbsp;<\/p>\n<p>SOLD OUT<\/p>\n<\/div>\n<div style=\"clear: both;\"><img class=\"alignleft size-full wp-image-1570\" style=\"clear: both;\" title=\"damien_092313\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/08\/damien_092313.jpg\" alt=\"\" width=\"480\" height=\"720\" \/>On Monday, September 23rd\u2014Bruce Springsteen&#8217;s birthday\u2014we welcome Secretly Canadian recording artist Damien Jurado. Jurado played a memorable show at The Brass Rail with John Vanderslice a couple years ago. His B-Side set is expected to be incredible.<\/p>\n<p><strong>Damien Jurado<\/strong><br \/>\n<em>Monday, September 23 2013<\/em><br \/>\nDoors: 7:30PM, Show: 8PM<br \/>\n18+, BYO<br \/>\n<a href=\"http:\/\/www.undertowtickets.com\/product\/damien-jurado-living-room-show-fort-wayne-in-sept-23-8pm\" target=\"_blank\">Tickets<\/a>\u00a0($20)<br \/>\n<strong>UPDATE: THIS SHOW IS ALREADY SOLD OUT.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p>Oh, and we strongly recommend you save <strong>Saturday, October 26th<\/strong> and <strong>Friday, December 27th<\/strong> on your calendar. Awesome announcements are just around the corner!<\/p>\n",
        "slug": "the-b-side-showlist-september-2013"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/08\/3riv_dialhome.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2013-08-27 12:58:00",
        "author_name": "OLG Newswire",
        "title": "3Rivers Rhythm Checking TV",
        "postBody": "<p>Our most recent 3Rivers Federal Credit Union television adventure took us into some uncharted territory. We were charged with creating a &#8220;sample-heavy&#8221; song based on the previous &#8220;Experience 3Rivers&#8221; theme music we wrote for their <a href=\"https:\/\/vimeo.com\/oneluckyguitar\/videos\/page:4\/sort:date\/format:thumbnail\" target=\"_blank\">TV<\/a> and radio. The samples were taken from a series of interactions at Lakeside Park in Fort Wayne. They became both the basis for the rhythm underneath the existing music and were interpreted visually in the TV spot.<\/p>\n<p><img class=\"alignleft size-full wp-image-1566\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/08\/3rivnotes.jpg\" alt=\"\" width=\"500\" height=\"332\" \/>The process was complicated to say the least. In a nutshell, we defined a handful of sounds we needed (e.g., car doors opening and closing, children laughing, engine noise from a food truck, cell phone camera sounds, bubble gum popping, etc.) and worked backwards to develop a story that utilized everything we needed. Once approved, I mapped out\u2014in sixteenth notes\u2014the length of the song and marked where notable instruments came and went as context for the transitions. I sat at my desk and tapped on my knees for a couple hours, scribbling on long sheets of paper where I thought we could incorporate these &#8220;found sounds&#8221; in order to build a beat.<\/p>\n<p>Throughout the day of the shoot, Tom Galliher captured footage while I recorded the sound clips needed to swap out with my tests from the weeks prior. Somehow we fit it all together. Scofield Editorial did a great job of sifting through all our notes and matching Tom&#8217;s footage together with the final music. Such a remarkable team effort!<\/p>\n<p><strong>Listen to the final music below:<\/strong><br \/>\n<iframe src=\"https:\/\/w.soundcloud.com\/player\/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F106891513%3Fsecret_token%3Ds-lfD2M&amp;color=000000&amp;auto_play=false&amp;show_artwork=false&amp;show_playcount=false\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"clear: both; color: #ffffff;\">.<\/div>\n<p><strong>Or watch the TV spot here!<\/strong><br \/>\n<iframe src=\"\/\/player.vimeo.com\/video\/70779464\" width=\"500\" height=\"281\" frameborder=\"0\"><\/iframe><\/p>\n",
        "slug": "3rivers-rhythm-checking-tv"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/08\/RediMede_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/08\/RediMed_960.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2013-08-16 15:09:00",
        "author_name": "OLG Newswire",
        "title": "RediMed TV",
        "postBody": "<p>Here is a recent TV spot we created for RediMed Clinics with our partner agency <a href=\"http:\/\/lodgedesign.com\/\">Lodge Design<\/a>. The spot showcases a wide range of illnesses and accidents you may encounter in life that require a trip to RediMed. All videography, pre and post production, graphic development, animation, editing and music creation was handled in house.<\/p>\n<p>RediMed Clinics are part of <a href=\"http:\/\/www.lutheranhealth.net\/\">Lutheran Health Network<\/a> and offer four urgent care clinics across the region, with convenient hours seven days a week.<\/p>\n<p><iframe src=\"\/\/player.vimeo.com\/video\/73217320\" width=\"800\" height=\"450\" frameborder=\"0\"><\/iframe><\/p>\n",
        "slug": "redimed-tv"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/08\/FlamingoBlood_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/08\/FlamingoBlood_960.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2013-08-02 21:05:00",
        "author_name": "Jake Sauer",
        "title": "Basement Sounds",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/08\/FlamingoBlood_500.jpg\"><img class=\"alignleft size-full wp-image-1552\" title=\"FlamingoBlood_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/08\/FlamingoBlood_500.jpg\" alt=\"\" width=\"500\" height=\"1327\" \/><\/a>So every once in a while you have a good friend. And sometimes that friend is in a band. And you like their tunes. And things are cooler when you get to design stuff for them. A couple months ago, I wrapped up art on the new <a href=\"https:\/\/www.facebook.com\/flamingonosebleed\">Flamingo Nosebleed<\/a> album, <em>Blood on the Basement Floor<\/em>. Now that it&#8217;s finally available, I can post some of the fun packaging.<\/p>\n<p>From the beginning, I wanted the cover to be kinda reminiscent of old black and white punk flyer art\u2014nothing but pen and ink. The title of the album is a nod to the Ramones and instead of using the term <em>Blood<\/em> to be gruesome, I wanted it to refer to a sort of blood\/sweat\/tears scenario where the band is playing in a crowded basement, crazy characters and all. I continued the sketchiness to the handwritten lyrics inside the CD packaging.<\/p>\n<p>As far as sound, I think the boys stepped it up with with some really catchy anthems. They&#8217;re starting a cross-country tour next month all the way to the West Coast and I&#8217;m sure they&#8217;ll get a lot more punks interested in the tunes. Rock!<\/p>\n<p>Photo credits on album and here are to <a href=\"https:\/\/www.facebook.com\/bambiguthriephoto\">Bambi Guthrie Photography<\/a>.<\/p>\n",
        "slug": "basement-sounds"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_DialLanding.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_masthead.jpg",
        "category_name": "News & Word",
        "postDate": "2013-07-22 12:39:00",
        "author_name": "OLG Newswire",
        "title": "Aster Awards for Healthcare Marketing",
        "postBody": "<p><strong><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/07\/LHNE-award-group.jpg\"><img class=\"alignleft size-full wp-image-1546\" title=\"LHNE-award-group\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/07\/LHNE-award-group.jpg\" alt=\"\" width=\"500\" height=\"680\" \/><\/a>One Lucky Guitar and Partners Receive Awards for Outstanding Healthcare Marketing<\/strong><\/p>\n<p><em>Fort Wayne, Indiana<\/em> \u2014 One Lucky Guitar, Inc.\u00a0received two Aster Awards alongside\u00a0partners\u00a0<a href=\"http:\/\/lutheranhealth.net\" target=\"_blank\">Lutheran Health Network<\/a>\u00a0and Indianapolis-based\u00a0<a href=\"http:\/\/lodgedesign.com\" target=\"_blank\">Lodge Design<\/a>. The\u00a0awards, given for outstanding healthcare marketing and advertising work done for\u00a0the network in 2012, represent the\u00a0largest national competition of its kind.<\/p>\n<p>Winning a Gold Aster Award for the advertising campaign category, the\u00a0Lutheran Cancer Center campaign features patient Carla Parnin and her story of hope. Also receiving Gold Aster Award recognition was the advertising campaign for Lutheran Bariatric Center, which highlighted the weight-loss journey of Ken and Becky Miller.<\/p>\n<p>Matt Kelley, One Lucky\u00a0Guitar\u2019s owner, remarked \u201cWe\u2019re thankful for the opportunity to work with an\u00a0organization whole-heartedly committed to delivering the best possible patient\u00a0care and experience, and we\u2019re honored to support them in telling these brave patients\u2019 life-changing\u00a0stories.\u201d<\/p>\n<p>The Aster Awards, hosted by\u00a0Marketing Healthcare Today\u00a0magazine and Creative Images, Inc., is a\u00a0medical marketing awards program that allows healthcare\u00a0organizations and\u00a0advertising agencies to compete against similarly sized competitors from across\u00a0the nation and world. Awards were issued for entries that\u00a0received top marks from judges for advertising excellence, including creativity, layout\/design, typography, production, quality and overall effectiveness.<\/p>\n<p>&#8212;<\/p>\n<p><strong>About One Lucky Guitar, Inc.<\/strong><\/p>\n<p>One Lucky Guitar, a Fort Wayne-based design &amp;\u00a0marketing boutique, was founded in November, 2000 and specializes in high-concept\u00a0design, advertising\u00a0and marketing, providing clients with top-shelf creative\u00a0work and full service through strategic partnerships. Advertising clients\u00a0include Arts United, AWS, Carson Boxberger, Grand\u00a0Wayne Center, Greater Fort Wayne Inc., J K O\u2019Donnell\u2019s, Matilda Jane Clothing and the Northeast Indiana Regional Partnership. With Indianapolis\u2019 Lodge Design, OLG is the agency of record for the\u00a0Lutheran Health\u00a0Network. In partnership with long-time client Matilda Jane Clothing, One Lucky Guitar launched The Good Ones Clothing Company in Spring 2012.<\/p>\n<p>To learn more about OLG, visit\u00a0oneluckyguitar.com\u00a0or contact\u00a0hello@oneluckyguitar.com.<\/p>\n<p>###<\/p>\n",
        "slug": "aster-awards-for-healthcare-marketing"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/07\/LHNtv_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/07\/LHNtv_header-960.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2013-07-11 18:34:00",
        "author_name": "OLG Newswire",
        "title": "Lutheran Health Network TV, 2013",
        "postBody": "<p>We&#8217;re excited to share the new Lutheran Health Network\u00a0<em>Life-Changing Care\u00a0<\/em>TV campaign, created with our pals at Lodge Design. Enjoy!<\/p>\n<p><iframe src=\"http:\/\/player.vimeo.com\/video\/67747645\" width=\"800\" height=\"450\" frameborder=\"0\"><\/iframe><\/p>\n<p><iframe src=\"http:\/\/player.vimeo.com\/video\/67748065\" width=\"800\" height=\"450\" frameborder=\"0\"><\/iframe><\/p>\n<p><iframe src=\"http:\/\/player.vimeo.com\/video\/67747648\" width=\"800\" height=\"450\" frameborder=\"0\"><\/iframe><\/p>\n<p><iframe src=\"http:\/\/player.vimeo.com\/video\/67756713\" width=\"800\" height=\"450\" frameborder=\"0\"><\/iframe><\/p>\n<p><iframe src=\"http:\/\/player.vimeo.com\/video\/67748068\" width=\"800\" height=\"450\" frameborder=\"0\"><\/iframe><\/p>\n",
        "slug": "lutheran-health-network-tv-2013"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/MJDH_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2013-06-25 14:55:00",
        "author_name": "Jake Sauer",
        "title": "Details of the Rehearsal",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/MJDH_500.jpg\"><img class=\"alignleft size-full wp-image-1532\" title=\"MJDH_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/MJDH_500.jpg\" alt=\"\" width=\"500\" height=\"1000\" \/><\/a>Matilda Jane Clothing is a company that has constant contact with its network of Trunk Keepers. One of these touchpoints involves an exclusive annual gathering where they&#8217;re inspired to spread the MJC brand by seeing the upcoming line of clothes and engaging in all kinds of conference\/seminar goodness. This Dress Rehearsal takes place in Fort Wayne and is highly anticipated by all Trunk Keepers.<\/p>\n<p>Although Dress Rehearsal has taken place in years past, it&#8217;s never had a wordmark that can represent the event year after year in a consistent way. We were luckily tasked with creating something under the brand umbrella that works nicely with their everyday elements. The custom, hand-derived lettering is\u00a0reminiscent\u00a0of other MJC projects and the illustration of the leaves represent their approach to nature-related patterns and the line quality of the flower in their logo. Next up is a booklet specifically designed for the event with itinerary and Trunk Keeper programming.<\/p>\n",
        "slug": "details-of-the-rehearsal"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/kernandburn-dialhome.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/kernandburn-masthead.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2013-06-25 05:42:00",
        "author_name": "OLG Newswire",
        "title": "Kern and Burn: Conversations With Design Entrepreneurs",
        "postBody": "<p>At the end of last year, I was invited to contribute to an incredible publication called <em>Kern and Burn<\/em>. In addition to 30 articles from design entrepreneurs, 12 illustrators were asked to contribute a full-page spread as it related to themes throughout the book. I was asked to provide something that relates to the phrase, &#8220;Make it up as you go.&#8221; My piece is a fictional hodge podge checklist of guidelines for exhibiting good design practices and staying fresh. Copy from the illustration: &#8220;In accordance with the guidelines of the S.W.A. (Society of Wandering Artisans) Feedback Retrieval Authority, if you find areas of this checklist to be irrelevant to your individual workload please create your own.&#8221;<\/p>\n<p>From Kern and Burn: &#8220;<em>Kern and Burn: Conversations With Design Entrepreneurs<\/em> is a beautiful two-color book that features candid conversations with 30 leading designers who have founded startups, channeled personal passions into self-made careers and taken risks to do what they love. In this book they share their failures, successes, and perspectives. Our hope is that you can learn from them\u2009\u2014\u2009not to follow in their footsteps, but to chart your own course in parallel, one that allows you to thrive, add value to the world and love what you do.&#8221;<\/p>\n<p>You can buy the book, the ebook, or read a couple articles from the publication at <a href=\"http:\/\/kernandburnbook.com\">kernandburnbook.com<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><img class=\"alignnone size-full wp-image-1504\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/kernandburninterior.jpg\" alt=\"\" width=\"960\" height=\"955\" \/><\/p>\n<p><img class=\"alignnone size-full wp-image-1505\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/kernandburn-interior2.jpg\" alt=\"\" width=\"960\" height=\"630\" \/><\/p>\n",
        "slug": "kern-and-burn-conversations-with-design-entrepreneurs"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/tweedy-dialhome.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/tweedy-masthead.jpg",
        "category_name": "Show & Event",
        "postDate": "2013-06-18 11:16:00",
        "author_name": "OLG Newswire",
        "title": "Jeff Tweedy Living Room Show, 2013",
        "postBody": "<p><img class=\"alignleft size-full wp-image-1511\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/tweedy-interior2.jpg\" alt=\"\" width=\"340\" height=\"339\" \/>One Lucky Guitar is in the incredibly blessed position of knowing a lot of cool folks. For the last several years, our good friend Wendy has given One Lucky Guitar the opportunity to create the showprint for Chicago&#8217;s <em>Letters to Santa<\/em> Living Room Show event. It&#8217;s an auctioned living room concert where Wilco&#8217;s Jeff Tweedy plays requests from his repertoire for the better part of four hours. Check out Matt&#8217;s posters from the event in <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/jeff-tweedy-letters-to-santa-show-2010\" target=\"_blank\">2010<\/a> and <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/jeff-tweedy-wilco-showprint\" target=\"_blank\">2012<\/a>, and Drew&#8217;s poster from <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/jeff-tweedy-at-morgans-living-room\" target=\"_blank\">2009<\/a>.<\/p>\n<p>I gave it a go this year. The thickest cotton paper I&#8217;ve ever laid eyes on. Two-color letterpress. I stalked the home of this year&#8217;s living room show on Google Street-View for the illustration and created icons for all of Wilco&#8217;s full-length records to date (I know, I know, it&#8217;s missing the second Mermaid Ave\u2026I&#8217;m letting that bubble represent both records, c&#8217;mon).<\/p>\n<p>Something extra spectacular happened that night\u2014I got the opportunity to hack through a song with the man himself. Knowing\u00a0this was on the table ahead of time, I wrote a piano part to &#8220;Company in My Back&#8221; from <em>A Ghost is Born<\/em>. I sweated through every inch of cloth on my body and it became a night I&#8217;ll embellish for years to come.<\/p>\n<p>&nbsp;<\/p>\n<p><img class=\"alignnone size-full wp-image-1509\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/tweedy-interior1.jpg\" alt=\"\" width=\"958\" height=\"841\" \/><\/p>\n<p><img class=\"alignnone size-full wp-image-1510\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/tweedy-interior3.jpg\" alt=\"\" width=\"960\" height=\"673\" \/><\/p>\n",
        "slug": "jeff-tweedy-living-room-show-2013"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/HMW2_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/HMW_960.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2013-06-13 22:21:00",
        "author_name": "Jake Sauer",
        "title": "Bringing HMW to Life",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/1_500.jpg\"><img class=\"alignleft size-full wp-image-1521\" title=\"1_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/1_500.jpg\" alt=\"\" width=\"500\" height=\"334\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/2_500.jpg\"><img class=\"alignleft size-full wp-image-1522\" title=\"2_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/2_500.jpg\" alt=\"\" width=\"500\" height=\"334\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/3_500.jpg\"><img class=\"alignleft size-full wp-image-1523\" title=\"3_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/3_500.jpg\" alt=\"\" width=\"500\" height=\"334\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/4_500.jpg\"><img class=\"alignleft size-full wp-image-1524\" title=\"4_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/4_500.jpg\" alt=\"\" width=\"500\" height=\"324\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/5_500.jpg\"><img class=\"alignleft size-full wp-image-1525\" title=\"5_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/5_500.jpg\" alt=\"\" width=\"500\" height=\"334\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/6_500.jpg\"><img class=\"alignleft size-full wp-image-1526\" title=\"6_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/6_500.jpg\" alt=\"\" width=\"500\" height=\"334\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/7_500.jpg\"><img class=\"alignleft size-full wp-image-1527\" title=\"7_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/7_500.jpg\" alt=\"\" width=\"500\" height=\"334\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/9_500.jpg\"><img class=\"alignleft size-full wp-image-1528\" title=\"9_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/9_500.jpg\" alt=\"\" width=\"500\" height=\"334\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/10_500.jpg\"><img class=\"alignleft size-full wp-image-1529\" title=\"10_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/10_500.jpg\" alt=\"\" width=\"500\" height=\"334\" \/><\/a>A couple of weeks ago, we wrote about the opening of Human Motor Works, the biking, running and swimming specialty store located in Fort Wayne. Now that it&#8217;s officially open, we&#8217;d like to describe some of the branding and environmental design that we concepted including signage, wall art and informational installations.<\/p>\n<p>Much like the new name and logo speak to a community-minded venture, we wanted the touchpoints of the retail space to feel friendly to HMW&#8217;s range of customers\u2014and have a spark of motivation. Since it&#8217;s not a chain store, we took the opportunity to design some things specifically with our city in mind. A simple color palette of lime green, black and light gray with minimal touches of other colors was used throughout whether on photography or illustrations, to keep every corner consistent.<\/p>\n<p>When it came to illustrations, we started with the simple premise of street and directional signage. There were three icons developed for the tri-sport focus and from there we created a handful of simple, bold images and sayings referencing the spirit of HMW through recreation, sports culture and local trails. These &#8220;mini-posters&#8221; first showed up on the outside windows and then became the main repeating wrapping vinyl along the inside walls. I think Nate and I had a lot of fun re-interpreting &#8220;logos&#8221; for all of our Fort Wayne trails. Part of this graphic style also involved minimal, yet thought-out use of the race-y green and black checkered squares used on some wall corners.<\/p>\n<p>Photography has its place in the store, too. With images, we wanted to keep true to HMW&#8217;s mantra of &#8220;Hug the road. Feel the Trail. MAKE YOUR MOTION.&#8221; To us, that meant showing things from a biker or runner&#8217;s perspective, out in the the open. At the entrance to the store is a large, black-and-white photo of the bike lane on Berry Street heading into downtown along with some brand copy. Toward the back of the store is a larger vinyl application of a winding road that covers the door.<\/p>\n<p>Also towards the back is a handy reference sign dedicated to bike repair and the different levels of service you can request. It feels so much better than a flimsy sheet of paper on the counter!<\/p>\n<p>And when you stop in (we hope you do!), make sure to glance at those nice hanging signs that designate each section of the store. Tell&#8217;em OLG sent you, then ask about &#8220;getting fit for the perfect bike&#8221;.<\/p>\n<p>Make sure to <a href=\"https:\/\/www.facebook.com\/pages\/Human-Motor-Works\/145887702244144?rf=354151104695557\">like<\/a>, <a href=\"https:\/\/twitter.com\/HumanMotorWorks\">follow<\/a> or <a href=\"http:\/\/humanmotorworks.com\/\">visit&#8217;em<\/a>.<\/p>\n",
        "slug": "bringing-hmw-to-life"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/2Railshows_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/2Railshows_960.jpg",
        "category_name": "Show & Event",
        "postDate": "2013-06-12 20:36:00",
        "author_name": "Jake Sauer",
        "title": "Take Note of the Jams",
        "postBody": "<p>Here&#8217;s two shows coming through <a href=\"http:\/\/www.brassrailfw.com\/\">The Brass Rail<\/a> this week. Starting tonight (Wednesday), Austin&#8217;s <a href=\"http:\/\/www.youtube.com\/watch?v=3CWH01FP6UE\">Sweet Talk<\/a>, with former local guitarist Mitch Frazier will join Thunderhawk and Heaven&#8217;s Gateway Drugs for a rock n&#8217; roll show worth remembering.<\/p>\n<p>Then Saturday, one of my favorite musicians, <a href=\"http:\/\/www.youtube.com\/watch?v=BHXEfSgJ5A0\">Dan Vapid<\/a>, will bring his band from the Windy City to play with touring act Kurt Baker and Flamingo Nosebleed. Dan has played in some legendary punk bands out there including Screeching Weasel, The Methadones and The Riverdales just to name a few. Go support these guys!<\/p>\n",
        "slug": "take-note-of-the-jams"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/bitty_dialhome1.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2013-06-12 06:28:00",
        "author_name": "OLG Newswire",
        "title": "Find Your Make Believe",
        "postBody": "<p>We just wrapped up this brand new piece for a brand new client: Bitty Birdie Boutique. Bitty Birdie is an online store who sells everything from current stock, overstock and past seasons&#8217; clothing from 100 different children&#8217;s boutiques. They handle all the photography, online listings, customer service, packaging and shipping and the partnered boutiques earn commissions off each sale. A pretty sweet deal to say the least.<\/p>\n<p>The piece is a folder with cards that walk you through four parts of the Bitty Birdie Boutique brand: Unending Imagination (the brands), A Digital Wonderland (how the partnership works), Stories Unfold (press and accolades), Sharing Dreams (Bitty Birdie&#8217;s charity partner, Baby Buggy). The photography throughout the piece is by Shannon Sewell.<\/p>\n<p>Each folder was cut from a custom die and printed on Neenah&#8217;s Royal Sundance Felt paper. The uncoated paper coupled with the intense &#8220;teeth&#8221; in the felt stock give not only the piece, but the photography a really great hand-made quality. A perfect complement to the clothing sold through Bitty Birdie Boutique.<\/p>\n<p>An extra special thanks to Tiffany at Bitty Birdie! This was such a great first project to be able to work on with her. You can learn more about Bitty Birdie and shop their clothes online at <a href=\"http:\/\/bittybirdieboutique.com\">bittybirdieboutique.com<\/a>.<\/p>\n<p><img class=\"alignnone size-full wp-image-1501\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/06\/birdie-interior-blog-photog.jpg\" alt=\"\" width=\"961\" height=\"994\" \/><\/p>\n",
        "slug": "find-your-make-believe"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_DialLanding.jpg",
        "category_name": "News & Word",
        "postDate": "2013-06-04 11:59:00",
        "author_name": "OLG Newswire",
        "title": "OLG Welcomes Jonathan Barker",
        "postBody": "<p>Fort Wayne, Indiana \u2014 One Lucky Guitar, Inc. (OLG) announces that the agency has recently hired Jonathan Barker as art director. The addition to OLG&#8217;s full-time team reflects the firm&#8217;s continued commitment to providing leading-edge creative and diverse design to their clients.<\/p>\n<p>Barker is a native of Wollongong, Australia, and graduated from the University of Wollongong with a bachelor&#8217;s degree in Commerce and Creative Arts and a master&#8217;s degree in Creative Arts. He brings ten years of experience in print design, typography and illustration to Northeast Indiana and the OLG team.<\/p>\n<p>&#8220;At OLG, our clients expect greatness. We&#8217;re not afraid to go halfway across the world to ensure we&#8217;re delivering it,&#8221; says Matt Kelley, owner of One Lucky Guitar. &#8220;Seriously, though\u2014we&#8217;re excited to welcome Jonathan to our team, and thrilled that he and his family have chosen to make Northeast Indiana their new home.&#8221;<\/p>\n<p>\u2014<\/p>\n<p>About One Lucky Guitar, Inc.<\/p>\n<p>One Lucky Guitar, a Fort Wayne-based design &amp; marketing boutique, was founded in November, 2000 and specializes in high-concept design, advertising and marketing, providing clients with top-shelf creative work and full service through strategic partnerships. Advertising clients include Arts United, AWS, Carson Boxberger, Grand Wayne Center, Greater Fort Wayne Inc., J K O\u2019Donnell\u2019s, Matilda Jane Clothing and the Northeast Indiana Regional Partnership. With Indianapolis\u2019 Lodge Design, OLG is the agency of record for the Lutheran Health Network. In partnership with Matilda Jane Clothing, One Lucky Guitar launched The Good Ones Clothing Company in Spring 2012.<\/p>\n<p>###<\/p>\n",
        "slug": "olg-welcomes-jonathan-barker"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_DialLanding.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_masthead.jpg",
        "category_name": "News & Word",
        "postDate": "2013-05-29 01:54:00",
        "author_name": "OLG Newswire",
        "title": "'YSMH' Wins National Awards",
        "postBody": "<p><strong>\u2018Your Story Made Here\u2019 Wins National Marketing Awards<\/strong><\/p>\n<p>(Fort Wayne, IN) The Northeast Indiana Regional Partnership\u2019s \u2018Your Story Made Here\u2019 campaign has recently received national recognition for marketing excellence.<\/p>\n<p>Your Story Made Here is part of the Partnership\u2019s \u2018Made Here\u2019 communications campaign. Made Here is a strategic marketing initiative designed to help achieve the mission of Vision 2020: to develop, attract and retain talent in Northeast Indiana.<\/p>\n<p>At the 19th annual Communicator Awards, a leading international awards program judged by the International Academy of the Visual Arts, the Your Story Made Here website received an Award of Excellence, while the TV campaign and online video campaign each received Awards of Distinction.<\/p>\n<p>In the 33rd annual Telly Awards, Your Story Made Here\u2019s TV campaign was recognized in the Not-for-Profit category with a Bronze Telly. The 33rd Annual Telly Awards received over 12,000 entries from all 50 states and five continents.<\/p>\n<p>Courtney Tritch, marketing director for the Partnership, said, \u201cYour Story Made Here was designed to help businesses attract and retain talent, but also to grow pride in Northeast Indiana. All of the participants in the campaign were Northeast Indiana residents telling their real life stories of what it\u2019s like to be \u201cmade here.\u201d The fact that these stories are garnering national attention should give everyone living in Northeast Indiana a reason to be proud.\u201d<\/p>\n<p>The campaign was created with One Lucky Guitar, Inc. (OLG), a Fort Wayne, Indiana-based design &amp; marketing boutique. OLG worked with Columbia City, Indiana\u2019s Red Tide Productions on video production. OLG\u2019s Matt Kelley remarked, \u201cWe were honored to serve as the Partnership\u2019s trusted partner on this campaign. It felt like we\u2019d worked our entire careers to earn the opportunity to help craft the region\u2019s story. We took it very seriously and are tremendously proud of the campaign and its results\u2014not just with awards, but in the way it has struck a chord with the community and been an effective recruitment tool for regional businesses.\u201d<\/p>\n<p>Earlier this year, the Your Story Made Here campaign was awarded two Gold ADDYs (website, online video campaign) and a Silver ADDY (TV campaign) at the 2013 ADDY Awards, presented by the American Advertising Federation of Fort Wayne.<\/p>\n<p>For more information on Your Story Made Here, visit <a href=\"www.YourStoryMadeHere.com\" target=\"_blank\">www.YourStoryMadeHere.com<\/a>.<\/p>\n<p><strong>About the Northeast Indiana Regional Partnership<\/strong><br \/>\nThe Northeast Indiana Regional Partnership was formed in 2006 to help build a globally competitive economy in Northeast Indiana. It is a public-private partnership focused on generating business leads and building regional capacity through product development and effective regional collaboration. The Northeast Indiana Fund was created in 2005 to operate as a supporting organization of the Northeast Indiana Regional Partnership, focused specifically on product development and regional collaboration. In 2010, the Partnership launched Vision 2020 to bring the region together around key areas for economic growth. Through its combined efforts in business development and capacity building, the Partnership supports its 10 member counties: Adams, Allen, DeKalb, Huntington, LaGrange, Noble, Steuben, Wabash, Wells and Whitley counties. For more information, visit <a href=\"www.NEIndiana.com\" target=\"_blank\">www.NEIndiana.com<\/a>.<\/p>\n<p><strong>About One Lucky Guitar, Inc.\u00a0<\/strong><br \/>\nOne Lucky Guitar, a Fort Wayne-based design &amp; marketing boutique, was founded in November, 2000 and specializes in high-concept design, advertising and marketing, providing clients with top-shelf creative work and full service through strategic partnerships. Advertising clients include 3Rivers Federal Credit Union, Arts United, AWS, Carson Boxberger, Grand Wayne Center, J K O\u2019Donnell\u2019s, Northeast Indiana Regional Partnership, the Talent Initiative, The Good Ones Clothing Company and Matilda Jane Clothing Company. With Indianapolis\u2019 Lodge Design, OLG is the agency of record for the Lutheran Health Network.To learn more about OLG, visit <a href=\"oneluckyguitar.com\" target=\"_blank\">oneluckyguitar.com<\/a>.<\/p>\n<p>###<\/p>\n<p>MEDIA CONTACTS:<\/p>\n<p>Courtney Tritch<br \/>\nMarketing Director<br \/>\nNortheast Indiana Regional Partnership<br \/>\n260.469.3460<br \/>\ncourtney@NEIndiana.com<\/p>\n<p>Matt Kelley<br \/>\nOwner<br \/>\nOne Lucky Guitar, Inc.<br \/>\n260 969-6672<br \/>\nmatt@oneluckyguitar.com<\/p>\n",
        "slug": "ysmh-wins-national-awards"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/05\/Kepi_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2013-05-24 00:53:00",
        "author_name": "Jake Sauer",
        "title": "Hey Kepi, Let's Go!",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/05\/Kepi_500.jpg\"><img class=\"alignleft size-full wp-image-1498\" title=\"Kepi_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/05\/Kepi_500.jpg\" alt=\"\" width=\"500\" height=\"745\" \/><\/a>Ladies and gents, rock n&#8217; rollers, punkers and ghouls, we&#8217;re super pumped to welcome Kepi Ghouile to perform at The B-Side, Monday, July 1. Anyone who&#8217;s seen the former Groovie Ghoulies frontman perform will tell you the energy in the room isn&#8217;t quite comparable to other shows you&#8217;ve seen. He&#8217;s taken his act all over the world, and now he&#8217;s ready to bring fun to the Fort. Don&#8217;t miss seeing such a swell performance in our space!<\/p>\n<p>Joining him will be his fellow travelers from Sacramento, Dog Party, and local faves, Flamingo Nosebleed, who may have a new album of their own to flaunt.<\/p>\n<p><strong>Kepi Ghoulie (electric)<\/strong><br \/>\n<strong>Dog Party<\/strong><br \/>\n<strong>Flamingo Nosebleed<\/strong><br \/>\n<strong>Monday, 1 July 2013<\/strong><br \/>\n<strong>7:30 PM doors, 8PM show<\/strong><br \/>\n<strong>All-ages | $6 | BYO<\/strong><\/p>\n<p>Buy advance tickets at <a href=\"http:\/\/www.brownpapertickets.com\/event\/393972\">brownpapertickets.com<\/a>.\u00a0(recommended)<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/events\/172972552864121\/\">Facebook<\/a><\/p>\n",
        "slug": "hey-kepi-lets-go"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/05\/HMW_1_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/05\/HMW_1_mast.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2013-05-23 13:36:00",
        "author_name": "Jake Sauer",
        "title": "Make Your Motion: Introducing Human Motor Works!",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/05\/HMW_1_500.jpg\"><img class=\"alignleft size-full wp-image-1495\" title=\"HMW_1_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/05\/HMW_1_500.jpg\" alt=\"\" width=\"500\" height=\"1132\" \/><\/a>OLG is thrilled to announce our work for a soon-to-be community favorite, Human Motor Works. This new destination is committed to the active lifestyles of bicyclists, runners and swimmers in our region\u2014whether you&#8217;re a curious beginner or seasoned triathelete. Located in <a href=\"http:\/\/goo.gl\/maps\/iBQ31\">Covington Plaza<\/a> near Planet Fitness, the shop is fully stocked with some of the brands and gear known for quality, including Cannondale, Felt, Mizuno, Saucony and Asics. They also boast a knowledgable bike service staff, ready for any issues you experience out on the trails.<\/p>\n<p>Our work with Human Motor Works started last winter when we were approached to do the branding for a new retail venture. We were told the name, logo and retail design were all parts of the creative deliverables. As you may know, there are several of us at OLG who are avid bike commuters and running hobbyists. The idea of us having influence over a whole mobile-friendly brand was a great opportunity. We wanted to help create the resource that our community deserved, and craved.<\/p>\n<p>Naming the brand began with defining what the store represented and how customers would perceive it. Since there were multiple facets of the business, we couldn&#8217;t focus on just one aspect. We also knew that we wanted the name to be approachable and have a very public feeling\u2014much like how good branding for a trail system works. In the end, the motivation towards pure, human-powered exercise stood out as the unifying theme. Human Motor Works represents the human motor\u2014a living machine that craves motion and the need to be active now and always.<\/p>\n<p>After the name was approved, we moved on to the logo. With stencil-like forms, it too conjures thoughts of other public ventures, i.e., subway systems or directional signage. We&#8217;ve tagged most versions with the RUN BIKE SWIM just to be clear on what HMW sells. In addition, we also landed on a color palette that&#8217;s simple and harkens to nature-bound ventures.<\/p>\n<p>As with any full brand launch, we&#8217;ve created an online presence. Feel free to <a href=\"http:\/\/www.humanmotorworks.com\/\">browse the website<\/a>, <a href=\"https:\/\/www.facebook.com\/pages\/Human-Motor-Works\/145887702244144?fref=ts\">like them on Facebook<\/a>, or <a href=\"https:\/\/twitter.com\/HumanMotorWorks\">follow them on Twitter<\/a>.<\/p>\n<p>So, if you&#8217;re out and about\u2014or wish to be out and about\u2014stop by Human Motor Works to get (digitally) fitted for your new bike or pair of shoes.<\/p>\n<p><strong>HUG THE ROAD. FEEL THE TRAIL. <em>MAKE YOUR MOTION<\/em>.<\/strong><\/p>\n<p>(We&#8217;ll be posting about other facets of branding, including retail design, soon!)<\/p>\n",
        "slug": "make-your-motion-introducing-human-motor-works"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/05\/DanceK_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/05\/DanceK_mast.jpg",
        "category_name": "Show & Event",
        "postDate": "2013-05-16 17:21:00",
        "author_name": "Matt Kelley",
        "title": "dAncin' on The B-Side!",
        "postBody": "<p>Friends,<\/p>\n<p>We&#8217;re super-excited to be able to host the amazing folks from dAnce.Kontemporary for a performance at The B-Side at One Lucky Guitar.<\/p>\n<p>Last year, smitten with the mission of founders Alison and Kara, we designed the logo for this new &amp; completely original dance company. It&#8217;s with great pride we&#8217;re able to welcome them to our space.<\/p>\n<p>You&#8217;ve heard all about their appearances at Fringe Festival at Wunderkammer, Taste of the Arts, TEDx Fort Wayne, and more. This show on The B-Side is dAnce.Kontemporary&#8217;s final performance of the season. It&#8217;s also Bob Dylan&#8217;s birthday, and we understand that will not go unrecognized.<\/p>\n<p>Don&#8217;t miss it!<\/p>\n<p><strong>dAnce.Kontemporary at The B-Side<\/strong><br \/>\n<strong>Friday, May 24 2013<\/strong><br \/>\n<strong>7:30PM doors, 8PM performance<\/strong><br \/>\n<strong>All ages; BYO<\/strong><\/p>\n<p><em>For more information and advance tickets (recommended): <a href=\"https:\/\/www.facebook.com\/events\/554748937901020\/?fref=ts\" target=\"_blank\">click here<\/a>.\u00a0<\/em><\/p>\n",
        "slug": "dance-dance-dance"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/04\/carsondiallanding.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/04\/carsonheader1.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2013-05-14 05:30:00",
        "author_name": "OLG Newswire",
        "title": "The New CarsonBoxberger.com",
        "postBody": "<p>The Carson Boxberger redesign was a great exercise in minimal web design for our team. The CB gang had a pretty good idea of what they wanted coming into the project: simple and clean. Ditch the gradients and illustrated elements. Strip the colors down. We have such a great working relationship with Carson Boxberger that it took no time at all to sketch out a concept that met their expectations. It&#8217;s hard, though\u2014sometimes &#8220;taking away&#8221; in a layout can feel like a loss. Leaving behind their old site with all the flash and gradient color felt like a step backward at first glance. Where we ended up, however, feels so much more refined. It&#8217;s hard not to assume that someone sees a minimal layout and thinks it&#8217;s underdeveloped. This is where attention to detail in areas like whitespace, font sizes and intentional breakpoints make all the difference.<\/p>\n<p>The redesign of CB&#8217;s site coincided with their move into The Harrison on Jefferson Boulevard. <a href=\"http:\/\/bfacommercial.com\/\" target=\"_blank\">BFA Commercial Photography<\/a> did some incredible work on the images throughout the project. They captured the wide open spaces, architecture and contemporary atmosphere that both the new Carson Boxberger website and the new Carson Boxberger workspace are great representations of.<\/p>\n<div style=\"padding: 20px; margin-top: 20px; background: #f9f9f9;\"><span style=\"color: #b1b1b1; font-size: 10px; font-weight: bold;\">Notes from Web Developer, Tommy Cutter:<\/span><br \/>\nI enjoy building typography-driven websites. Using language and type as a design element can be a powerful thing. It&#8217;s true that an image says a thousand words, but sometimes a thousand words isn&#8217;t what you want. What you really need to know is that Carson Boxberger is committed to creating success for their clients. Starting with the homepage, you can see that message very clearly. Although the site is type-heavy, the personality and warmness of the firm isn&#8217;t lost. You&#8217;ll see photos of the new space sprinkled throughout the site, along with <a href=\"http:\/\/www.carsonboxberger.com\/attorney\/angela-g-garcia\/\" target=\"_blank\">video bios<\/a>, so you can get to know the attorneys. And if you&#8217;re on the go, you can browse the specially formatted version of the website for mobile and tablet devices.<\/div>\n<div style=\"padding: 10px; background: #000; text-align: center; margin-top: 20px;\"><a style=\"color: #fff; font-weight: bold; font-size: 20px;\" href=\"http:\/\/carsonboxberger.com\">Visit CARSONBOXBERGER.COM<\/a><\/div>\n",
        "slug": "the-new-carsonboxberger-com"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/05\/easton-dial1.jpg",
        "category_name": "Show & Event",
        "postDate": "2013-05-01 11:47:00",
        "author_name": "Matt Kelley",
        "title": "Tim Easton at The B-Side",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/05\/lg_poster.jpg\"><img class=\"alignleft size-full wp-image-1483\" title=\"lg_poster\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/05\/lg_poster.jpg\" alt=\"\" width=\"500\" height=\"786\" \/><\/a>We&#8217;re incredibly excited to announce Tim Easton &#8216;s return to Fort Wayne, for a super-intimate performance at The B-Side. Tim is touring on <em>Before the Revolution: Best of 1998\u20132011<\/em>, out now on New West Records, and in advance of his new album, due August 20th.<\/p>\n<p>Tim has played everywhere and toured, recorded, performed and played with everyone. Don&#8217;t make us drop names!<\/p>\n<p><strong>Tim Easton w\/ Megan Palmer<br \/>\nSunday, May 19 2013<br \/>\n7:30PM doors, 8PM show<br \/>\n18+ | $6 | BYO\u00a0<\/strong><\/p>\n<p>Buy advance tickets at <a href=\"http:\/\/www.brownpapertickets.com\/event\/380571\" target=\"_blank\">brownpapertickets.com<\/a>.<\/p>\n<p><a href=\"http:\/\/www.timeaston.com\" target=\"_blank\">Tim&#8217;s website<\/a>.<\/p>\n<p>Don&#8217;t miss one of the country&#8217;s best songwriters, in the city&#8217;s best room.<\/p>\n",
        "slug": "tim-easton-at-the-b-side"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/04\/olg-summer-sess-dial-landing.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/04\/olg-summer-sess-dial-header.jpg",
        "category_name": "Show & Event",
        "postDate": "2013-04-17 21:52:00",
        "author_name": "Matt Kelley",
        "title": "OLG's Summer Session 2013",
        "postBody": "<p>One Lucky Guitar is pleased to announce the first annual <em>Summer Session<\/em>\u2014an interactive evening in our downtown design &amp; marketing boutique. We invite college students majoring in design and marketing to join us for what we are confident will be a very unique and enlightening night.<\/p>\n<p><em>Summer Session<\/em> will take place on Wednesday, May 8 and Thursday, May 9 from 6:30\u20138:30PM. Don&#8217;t worry\u2014the programming is the same each night, and interested students only need to enroll in <em>one<\/em> of the nights. The price is $15, and while attendees will receive a pretty epic goodie bag, the better news is that we will be donating <em>all <\/em>proceeds to the AFFW scholarship fund.<\/p>\n<p>Why are we doing this?<\/p>\n<p>Every year, we receive emails, portfolios, packages, even visits from enterprising young students. Most often, they&#8217;re seeking an internship with the design and production team at OLG. We receive A LOT of these inquiries.<\/p>\n<p>And yet we haven&#8217;t offered an internship on that side of our business for several years.<\/p>\n<p>Fact is, we&#8217;re a medium-sized, smallish company that is, at times, unbearably hard-charging. Back when we offered design internships, we struggled to feel that we were giving the students the attention, and opportunity, that we felt they deserved.<\/p>\n<p>So, we came up with other ways to interact with students. We&#8217;d visit their classes. Do one-off portfolio reviews. Correspond with &#8217;em on email. Most recently, judge their pitches. Every one of those interactions was valuable for the students and, indeed, for us.<\/p>\n<p>We just felt like maybe there was a way to reach <em>more<\/em> students, and have a bit <em>more<\/em> consideration and polish with the information we&#8217;re sharing. (Bear in mind: polish is a relative term.)<\/p>\n<p>And now we introduce <em>Summer Session<\/em>. This will be a fun night, with a boutique tour, Q&amp;A, interactive presentations from the OLG team and more.<\/p>\n<p>So come on\u2014enroll! Summer school was never quite like this.<\/p>\n<p>Advanced registration is required. Space is limited and on a first-come, first-served basis. Enrollment will begin at 7AM EST on Monday, April 22nd. Sign up below.<\/p>\n<p>\u2013 MK<\/p>\n<p><strong>Please choose which evening session you would like to attend (programming is the same each night):<\/strong><\/p>\n<ul class=\"big-list\">\n<li><a href=\"https:\/\/olg.wufoo.com\/forms\/wednesday-may-8-from-630a830pm\/\" target=\"_blank\">Wednesday, May 8 from 6:30\u20138:30PM<\/a><\/li>\n<li><a href=\"https:\/\/olg.wufoo.com\/forms\/thursday-may-9-from-630830pm\/\">Thursday, May 9 from 6:30\u20138:30PM<\/a><\/li>\n<\/ul>\n",
        "slug": "olgs-summer-session-2013"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/04\/2MayShows_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2013-04-09 12:19:00",
        "author_name": "Jake Sauer",
        "title": "A Season of Shows",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/04\/Masked_Intruder_Poster.jpg\"><img class=\"alignleft size-full wp-image-1471\" title=\"Masked_Intruder_Poster\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/04\/Masked_Intruder_Poster.jpg\" alt=\"\" width=\"500\" height=\"756\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/04\/GOTEF_Poster.jpg\"><img class=\"alignleft size-full wp-image-1472\" title=\"GOTEF_Poster\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/04\/GOTEF_Poster.jpg\" alt=\"\" width=\"500\" height=\"745\" \/><\/a>It&#8217;s looking like summer will be shaping up to have some great shows lined up. Here&#8217;s two coming in May. Note that the <a href=\"https:\/\/www.facebook.com\/events\/325897264200321\/\">Masked Intruder show<\/a> is free!<\/p>\n",
        "slug": "a-season-of-shows"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/03\/kenya-dialhome.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/03\/kenyaheader.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2013-03-26 11:17:00",
        "author_name": "OLG Newswire",
        "title": "Finding Hope in Kipsongo",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/03\/beards.jpg\"><img class=\"alignleft size-full wp-image-1464\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/03\/beards.jpg\" alt=\"\" width=\"500\" height=\"333\" \/><\/a><span style=\"font-size: 18px; line-height: 26px;\">For one week in February, I had the most unbelievable and incredibly life-changing opportunity to stay in Kitale, Kenya. I have so much I want to share about the trip and the future of what is happening in Kitale, so I split up all my thoughts and journal entries into a little magazine\/essay style website called <a href=\"http:\/\/nthnl.com\/kenya\/\">Finding Hope in Kipsongo<\/a>.<\/span><\/p>\n<p>My good friends, <a href=\"http:\/\/jennivordermanphoto.com\/\" target=\"_blank\">Jenni<\/a> and <a href=\"http:\/\/vordermanphoto.com\" target=\"_blank\">Steve<\/a> Vorderman, were so incredibly kind to let me use their photography from the trip for the website. I hope you get to see a little of what we experienced in Kenya and why I can\u2019t wait to return.<\/p>\n<p><strong>Here are some cliff notes if you just want to read a couple stories (And I definitely don&#8217;t blame you. There&#8217;s quite a bit in this thing)\u2014<\/strong><\/p>\n<p>The stories that I think capture how my heart was changed\u2014how I fell in love with Kenya:<br \/>\n&#8211; <a href=\"http:\/\/nthnl.com\/kenya\/\" target=\"_blank\">Homepage<\/a><br \/>\n&#8211; <a href=\"http:\/\/nthnl.com\/kenya\/welcome\/\" target=\"_blank\">Welcomed at The Seeds Academy<\/a><br \/>\n&#8211; <a href=\"http:\/\/nthnl.com\/kenya\/visitkipsongo\/\" target=\"_blank\">Our Visit to Kipsongo<\/a><br \/>\n&#8211; <a href=\"http:\/\/nthnl.com\/kenya\/home\/\" target=\"_blank\">On Being Home<\/a><\/p>\n<p>The stories about the boy I&#8217;ll never forget\u2014Ezekiel:<br \/>\n&#8211; <a href=\"http:\/\/nthnl.com\/kenya\/ezekiel\" target=\"_blank\">The Day I Met Ezekiel<\/a><br \/>\n&#8211; <a href=\"http:\/\/nthnl.com\/kenya\/busride\" target=\"_blank\">The Bus to the Orphanage<\/a><br \/>\n&#8211; <a href=\"http:\/\/nthnl.com\/kenya\/goodbye\" target=\"_blank\">Saying Goodbye<br \/>\n<\/a>&#8211; Last paragraph of <a href=\"http:\/\/nthnl.com\/kenya\/home\/\" target=\"_blank\">Being Home<br \/>\n<\/a><\/p>\n<p><strong><a style=\"font-size: 25px; color: #ccc;\" href=\"http:\/\/nthnl.com\/kenya\/\">Click to read &#8220;Finding Hope in Kipsongo.&#8221;<\/a><\/strong><\/p>\n",
        "slug": "finding-hope-in-kipsongo"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/03\/AWS_dial-landing.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2013-03-15 13:11:00",
        "author_name": "OLG Newswire",
        "title": "Trailblazer. Leader. Veteran.",
        "postBody": "<p><img class=\"alignleft size-full wp-image-1452\" title=\"AWS-Benchmark_Broch\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/03\/AWS-Benchmark_Broch.jpg\" alt=\"AWS-Benchmark Brochure\" width=\"550\" height=\"764\" \/><\/p>\n<p>Over the past few months, we&#8217;ve developed a few new publications for our friends at AWS\/Benchmark \u2014 companies that help children and adults with disabilities live as independently as possible, be included in the community and reach their maximum potential. While based here in Fort Wayne, they work with state and local governments across the country, employing more than 3,000 people and caring for the needs of more than 8,500 people (click <a title=\"AWS locations across the USA\" href=\"http:\/\/awsusa.com\/about\/contact.asp\" target=\"_blank\">here<\/a> for an impressive list of their current locations).<\/p>\n<p>Their growth is a testament to the good work they do. In many locations, they are helping budget-strapped, understaffed State governments care for the critical needs of people with special needs. And thanks to AWS\/Benchmark, thousands of people with disabilities are able to play an active role in their community, sometimes even holding jobs and making a living rather than being confined to an institution.<\/p>\n<p>Prior to our involvement with AWS in 2009, their logo and visual branding had already been established. And in 2010, we began working with Benchmark mid-way through a logo redesign. AWS has a huge back catalog of printed publications and now we&#8217;re designing new pieces that must relate to these old brochures while introducing touches of Benchmark&#8217;s branding.<\/p>\n<p>Melding the two distinct brands, disparately developed, has been a rewarding challenge. Starting with the deep teal of AWS and the bright cyan hughes of Benchmark, we expanded the palette by adding warm neutral tones and subtle pops of yellow for balance.<\/p>\n<p>Seen here is the flagship brochure for AWS\/Benchmark \u2014 a simple, clean 11&#215;17 bi-fold. It&#8217;s printed on a smooth, uncoated white sheet for a very nice tactile feel \u2014 no glossy corporate booklet here. The piece balances the results-oriented business backbone of AWS with the the warm, appealing results that come from tenderly caring for the needs of those with disabilities.<\/p>\n<p>Additionally, we developed bookmarks and stickers introducing the partnership of the two corporations. These items were inserted into legacy publications that are still being used.<\/p>\n<p><img class=\"alignleft size-full wp-image-1453\" title=\"AWS-Homepoint_Broch\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/03\/AWS-Homepoint_Broch.jpg\" alt=\"AWS Homepoint Brochure Images\" width=\"550\" height=\"764\" \/><strong>No Place Like Home<\/strong><\/p>\n<p>Another project that recently came off the presses was a new brochure for HomePointe Healthcare service, a service line developed by AWS. Homepointe specializes in home-based healthcare for children with chronic health issues and severe disabilities. Most potential clients will be introduced to Homepointe by means of their physician. Physicians receive a slough of literature from similar companies in the same market to pass on to consumers. The brochure is the first and, possibly, the only point of contact Homepointe may have with potential customers, so it better be good.<\/p>\n<p>To help HomePointe stand apart from the competition, we used a high quality metallic paper, oversized dimensions, and rounded off the corners. The warm, candid photo style conveys the compassionate care HomePointe nurses provide. The finished piece has the quality feel you&#8217;d expect from AWS, with an added touch of softness and texture that will catch the attention of concerned parents and caregivers.<\/p>\n<p>You may notice there is a smaller tri-fold counterpart in the images. These brochures may be placed in a standard brochure rack in healthcare facilities across the region, so we created the smaller tri-fold to fit in any sized container. It also can be economically mailed in a standard #10 envelope.<\/p>\n<p>We love working with AWS\/Benchmark. These noble organizations do a lot of good, and we&#8217;re proud to have them based here in Fort Wayne and making a difference across the country.<\/p>\n",
        "slug": "trailblazer-leader-veteran"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_DialLanding.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_masthead1.jpg",
        "category_name": "News & Word",
        "postDate": "2013-03-13 15:52:00",
        "author_name": "OLG Newswire",
        "title": "OLG Received Local Praise and Awards at 2013 ADDY Awards",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/03\/Addys_Masthead_960.jpg\"><img class=\"alignleft size-full wp-image-1459\" title=\"Addys_Masthead_960\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/03\/Addys_Masthead_960.jpg\" alt=\"\" width=\"960\" height=\"484\" \/><\/a><br \/>\n<a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/03\/Addys_Grouping_500.jpg\"><img class=\"alignleft size-full wp-image-1460\" title=\"Addys_Grouping_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/03\/Addys_Grouping_500.jpg\" alt=\"\" width=\"500\" height=\"750\" \/><\/a><br \/>\n(Fort Wayne, IN) One Lucky Guitar, Inc. (OLG), recently received praise for the work they produced for both local and regional clients at the 2013 ADDY Awards, presented by the American Advertising Federation of Fort Wayne. Recognized for projects across the board\u2014from print campaigns to video animations\u2014the awards highlight the capabilities of the local design &amp; marketing boutique.<\/p>\n<p>Of the nine winning entries, OLG received five Gold ADDY Awards and four Silver ADDY Awards for clients: <a href=\"http:\/\/www.amerspec.com\" target=\"_blank\">American Specialty Insurance<\/a>, <a href=\"http:\/\/www.artsunited.org\" target=\"_blank\">Arts United of Greater Fort Wayne<\/a>, <a href=\"http:\/\/www.downtownfortwayne.com\" target=\"_blank\">Downtown Improvement District<\/a>, <a href=\"http:\/\/www.fwphil.org\" target=\"_blank\">Fort Wayne Philharmonic<\/a>, <a href=\"http:\/\/www.lutheranhealth.net\" target=\"_blank\">Lutheran Health Network<\/a>, and <a href=\"http:\/\/www.neindiana.com\" target=\"_blank\">Northeast Indiana Regional Partnership<\/a>. The winning entries will advance to the district level and complete against other winning entries from Illinois, Indiana and Michigan.<\/p>\n<p>In addition to the Gold and Silver ADDY Awards, OLG was selected as one of nine Judge\u2019s Choice winners for their video animation series crafted for American Specialty Insurance\u2019s <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/ncaa-animation\" target=\"_blank\">NCAA Group Insurance Program<\/a>.<\/p>\n<p>OLG\u2019s wins included:<\/p>\n<ul>\n<li>Judge\u2019s Choice for American Specialty\u2019s NCAA Group Insurance Program animation series<\/li>\n<li>Gold ADDY Award for Lutheran Health Network\u2019s print magazine campaign in the Consumer or Trade Publications category<\/li>\n<li>Gold ADDY Award for Northeast Indiana Regional Partnership\u2019s Your Story Made Here website in the Digital Advertising: Website category<\/li>\n<li>Gold ADDY Award for Northeast Indiana Regional Partnership\u2019s Your Story Made Here video campaign in the Digital Advertising: Campaign category<\/li>\n<li>Gold ADDY Award for American Specialty Insurance\u2019s NCAA Group Insurance Program animation in the Digital Advertising: Webisode category<\/li>\n<li>Gold ADDY Award for Northeast Indiana Regional Partnership\u2019s Your Story Made Here TV campaign in the Local Television: Campaign category<\/li>\n<li>Silver ADDY Award for Lutheran Health Network\u2019s network TV campaign in the Local Television: Campaign category<\/li>\n<li>Silver ADDY Award for the Downtown Improvement District\u2019s HollyPop! poster in the Advertising for the Arts &amp; Sciences, Collateral: Poster category<\/li>\n<li>Silver ADDY for Arts United of Greater Fort Wayne\u2019s Dessert IV: The Taste of the Arts Afterparty poster in the Advertising for the Arts &amp; Sciences, Collateral: Poster category<\/li>\n<li>Silver ADDY Award for the Fort Wayne Philharmonic\u2019s PSA campaign in the Public Service Campaign: Single Medium category<\/li>\n<\/ul>\n",
        "slug": "olg-received-local-praise-and-awards-at-2013-addy-awards"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/02\/MJ_dial_landing.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2013-02-23 18:11:00",
        "author_name": "Jake Sauer",
        "title": "A Good Place to Start",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/02\/MJ_photo_1_500.jpg\"><img class=\"alignleft size-full wp-image-1445\" title=\"MJ_photo_1_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/02\/MJ_photo_1_500.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/02\/MJ_photo_2_500.jpg\"><img class=\"alignleft size-full wp-image-1446\" title=\"MJ_photo_2_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/02\/MJ_photo_2_500.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/02\/MJ_photo_2.5_500.jpg\"><img class=\"alignleft size-full wp-image-1447\" title=\"MJ_photo_2.5_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/02\/MJ_photo_2.5_500.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/02\/MJ_photo_3_500.jpg\"><img class=\"alignleft size-full wp-image-1448\" title=\"MJ_photo_3_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/02\/MJ_photo_3_500.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a>Good Hart. It&#8217;s not only a small, picturesque <a href=\"http:\/\/www.michigan.org\/city\/good-hart\/\">town<\/a> along the western shoreline in Michigan, but it&#8217;s also the focal point of inspiration for Matilda Jane Clothing&#8217;s new 2013 Spring line. At the beginning of the year, we developed a &#8220;sneak peak&#8221; moodbook specifically for the company&#8217;s Trunk Keepers\u00a0(the folks who sell the goods) to get a firsthand look at this fun, bright collection before it was officially announced.<\/p>\n<p>Just like the clothing itself, we wanted to make the most of the current patterns and colors, infusing them into the design alongside a story that captures the soul of the brand\u2014a brand that prides itself on being &#8220;unpredictable.&#8221; We started by creating a logo that felt like it could be seen inside the popular <a href=\"http:\/\/www.goodhartstore.com\/Good_Hart_General_Store,_Welcome.html\">General Store<\/a> in Good Hart. The pillow-y heart shape follows on the tradition of previous work with lines like <em>House of Clouds<\/em> and the hand-lettering is becoming more visible in their current communications. The content contains an eclectic mix of provided candid vacation photos, inspirational materials and a few snapshots of girls sporting the new line. We printed this 12-pager on thick linen stock to give it a nice, substantial feel.<\/p>\n<p>I also thought it&#8217;d enhance the privileged\/sneak peak feeling by creating a unique\/custom wrap for the piece. There&#8217;s a new pattern in the line involving a peach tree so I took cues from that and developed a flowing ring of leaves that when die-cut makes a unique shape that locks together at the front of the moodbook. I think it is a good contrast with the teal color on the cover.<\/p>\n<p><a href=\"http:\/\/www.matildajaneclothing.com\/shop.php?CategoryID=38\">Good Hart<\/a> launches on March 1st.<\/p>\n",
        "slug": "a-good-place-to-start"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/01\/headwaters_480.jpg",
        "category_name": "News & Word",
        "postDate": "2013-01-30 14:37:00",
        "author_name": "Matt Kelley",
        "title": "Headwaters Junction",
        "postBody": "<p>The first-ever article about One Lucky Guitar, which probably remains the best-ever article about OLG, was written by Kelly Lynch, for IPFW&#8217;s <em>Communicator<\/em> newspaper. In one page, Kelly captured something\u2014values, audacity, spirit\u2014that was wild &amp; bold and <em>mostly<\/em> true, and the article inspired me to work my ass off to make it <em>completely<\/em> true. The article is eight or nine years gone by at this point, and yet each day still starts with the rolling up of our sleeves and the hard fight to hit that bar.<\/p>\n<p>A couple months ago I was part of a dozen or so people invited on a river cruise by the Regional Partnership and Fort Wayne Outfitters. Ostensibly, the cruise was to show Fort Wayne&#8217;s three rivers in their best light, so that we might all imagine their possibilities, but the weather did not cooperate. It was a cold, wet, dank and rainy evening. We cruised anyway. At a certain point, our navigator\u2014let&#8217;s call him Citizen River\u2014pointed the vessel toward a makeshift dock and said we had someone to pick up. Through the fog, I saw a guy striding right out of an Edgar Allan Poe story and toward our boat, like a castaway or a convict. I thought, &#8220;Who would be out here on a night like this!?&#8221; Sure enough, it was Kelly Lynch, camera in hand, telling stories, cracking wise and making cinematic magic on a cinematic night on a cinematic riverfront that&#8217;s finally ready to take on its leading role.<\/p>\n<p>Kelly and his collaborators are behind an idea for downtown Fort Wayne called Headwaters Junction. If you haven&#8217;t heard about it, check out the site at <a href=\"http:\/\/headwatersjunction.com\">headwatersjunction.com<\/a>. And better yet, come hear Kelly pitch it in-person at <a href=\"http:\/\/www.facebook.com\/events\/390339441057655\/\">CitySquared at Founders<\/a> on Thursday night at 6PM.<\/p>\n<p>This idea? Well it&#8217;s wild &amp; bold, just the way we like it.<\/p>\n<p>\u2013 Matt Kelley<\/p>\n",
        "slug": "headwaters-junction"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/01\/Bside_Dial_Home_480.jpg",
        "category_name": "Love & Like",
        "postDate": "2013-01-21 12:58:00",
        "author_name": "Jake Sauer",
        "title": "B-Side Branding",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/01\/Bside_fulldoor_500.jpg\"><img class=\"alignleft size-full wp-image-1438\" title=\"Bside_fulldoor_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/01\/Bside_fulldoor_500.jpg\" alt=\"\" width=\"500\" height=\"325\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/01\/Bside_doorway_500.jpg\"><img class=\"alignleft size-full wp-image-1439\" title=\"Bside_doorway_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/01\/Bside_doorway_500.jpg\" alt=\"\" width=\"500\" height=\"283\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/01\/Bside_hutchins500.jpg\"><img class=\"alignleft size-full wp-image-1440\" title=\"Bside_hutchins500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/01\/Bside_hutchins500.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/01\/Bside_sigs_500.jpg\"><img class=\"alignleft size-full wp-image-1441\" title=\"Bside_sigs_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/01\/Bside_sigs_500.jpg\" alt=\"\" width=\"500\" height=\"283\" \/><\/a>Last Friday, we hosted the first official show in our space now dubbed The B-Side with a performance by Mark Hutchins and his crew. (<a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/stuntman-one-at-the-b-side\">Stuntman<\/a> was great!) Before this performance took place, though, we knew we had to brand our venue in OLG fashion. Now when you attend a show you&#8217;ll see a specific sign above the door leading downstairs to the space. We also vinyl&#8217;d up our sliding door with a big graphic. Doing this means we&#8217;ll definitely be looking to do more stuff in the future. <a href=\"https:\/\/twitter.com\/OneLuckyGuitar\">Follow us<\/a>\u00a0or <a href=\"https:\/\/www.facebook.com\/OneLuckyGuitar\">like us<\/a>\u00a0to be the first to know about any upcoming shows or events!<\/p>\n<p>To see highlights from a previous show with Marah, check <a href=\"http:\/\/vimeo.com\/50756037\">this<\/a> out.<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "b-side-branding"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/01\/5050-dialhome.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2013-01-09 13:01:00",
        "author_name": "OLG Newswire",
        "title": "\"50 and 50\" in the Wall Street Journal",
        "postBody": "<p><img class=\"alignleft size-full wp-image-1429\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/01\/5050.jpg\" alt=\"\" width=\"500\" \/>A couple years ago I contributed to a tremendous project curated by <a href=\"http:\/\/youngjerks.com\/\">Dan Cassaro<\/a> called \u201c<a href=\"http:\/\/statemottosproject.com\/\">50 and 50<\/a>.\u201d Fifty designers were invited to represent their home states by illustrating its motto. Each day Dan posted another artist\u2019s contribution. The artists in the &#8220;50 and 50&#8221; lineup are insane. I was\/still am honored to have been able to participate among \u2018em all.<\/p>\n<p>I am proudly representing Kentucky. Motto: <em>United we stand. Divided we fall<\/em>. Why not Indiana? Cause I was born in Illinois and spent my pre-teens in California. Why not either of those? I\u2019ll tell you why.<\/p>\n<p><em>Some odd number of generations ago, a young Iroquois woman fell in love with a pasture-man in the Appalachia state of Kentucky. Fast forward to the War of 1812\u2014US Navy Commodore Oliver Hazard Perry proclaims, \u201cWe have met the enemy and they are ours.\u201d Ancestors of the aforementioned couple would stake claim and raise a family in the Perry County town using the Commodore\u2019s namesake. Hazard.<\/em><em> Fast forward to circa 1930. Dick Van Dyke, Gene Hackman and astronaut Joe Tanner are raised in Danville, Illinois. Elsewhere in Danville, a young woman meets the man of her dreams in an assembly line packaging Chuckles candies. She happens to be daughter of the young Iroquois woman through many generations. Fast forward to Danville, Illinois, 1981\u2014son of the Chuckles candy couple and his wife give birth to a boy with two broken legs. Me.<\/em><\/p>\n<p><img class=\"alignleft size-full wp-image-1430\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/01\/fa2ae6de574811e2a5cd22000a1fb0b0_7.jpg\" alt=\"\" width=\"500\" \/>Why am I posting this now? Because Dan recently organized a physical exhibit of the project at the Ace Hotel in Manhattan. And then a couple days ago <a href=\"http:\/\/online.wsj.com\/article\/SB10001424127887323374504578222003731028098.html\">The Wall Street Journal covered it<\/a>. Again\u2026 so honored to be amidst all the artists in this project.<\/p>\n",
        "slug": "50-and-50-in-the-wall-street-journal"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/01\/jko-dial-main.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/01\/jko-masthead.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2013-01-09 11:00:00",
        "author_name": "OLG Newswire",
        "title": "The New J K O'Donnell's.com",
        "postBody": "<p>Just in time for the new year, we launched a new website for J K O&#8217;Donnell&#8217;s Irish Ale House. We&#8217;ve been proud to work with JKO&#8217;s since before the doors first opened in August 2007. (Fort Wayne, can you believe we&#8217;ve had this gem for more than <em>five years<\/em> now? [Insert Oscar Wilde quote about time not standing still here.]) Back in &#8217;07, we sifted through folklore, family history and modern-day travel stories from the JKO team to develop their brand, from logo and identity through the original iteration of the menu and on through environmental design and signage. And of course, a Flash-based website that launched with the impact and fanfare the pub warranted. The JKO logo is an interpretation of the O&#8217;Donnell family crest\u2014detachable for various uses throughout the pub. New for 2013, we&#8217;ve redrawn the simplest iteration of the logo\u2014the banner\u2014as a line drawing for the new website. And that wasn&#8217;t the only simplification that occurred\u2026<\/p>\n<div style=\"padding: 20px; margin-top: 20px; background: #f9f9f9;\"><span style=\"color: #b1b1b1; font-size: 10px; font-weight: bold;\">Notes from Web Developer, Tommy Cutter:<\/span><br \/>\nTranslating the previous Flash site into a CMS-powered, mobile friendly, HTML-based site was a fun process to work through. After a few sketches and conversations, we decided that ultimately, we wanted to design an intuitive, familiar experience. On the new site, you&#8217;ll see the same downtown Fort Wayne cityscape\u2013<a href=\"http:\/\/en.wikipedia.org\/wiki\/Parallax\" target=\"_blank\">parallax<\/a> and all. The experience is also seamless from desktop to mobile devices, thanks to responsive design technologies. And with the new CMS-powered site, JKO&#8217;s can keep you all updated with the latest happenings. Be sure to check back often for new food, drinks and events. And don&#8217;t forget to tip your bartender!<\/div>\n<div style=\"padding: 20px; background: #f9f9f9; margin: 30px 0;\"><img style=\"border: none; margin-left: 0;\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/01\/minierwayne.png\" alt=\"\" width=\"200\" height=\"200\" \/><span style=\"color: #b1b1b1; font-size: 10px; font-weight: bold;\">Notes from Art Director, Nate Utesch:<\/span><br \/>\nOnce we decided that the parallax of the Fort Wayne\/Castlebar hybrid city was gonna stay, there was no question as to whether or not we were going to continue to use the illustrations we&#8217;d previously commissioned from our friend,\u00a0<a href=\"http:\/\/aaronminier.com\/illust.html\">Aaron Minier<\/a>. We went back to Aaron&#8217;s original drawings and built the parallax fresh at a slightly larger scale. Amazing how these six-year-old illustrations came back to life without a hitch. And what&#8217;s even better is we found an unused drawing from Aaron&#8217;s early concepts. It was of the Anthony Wayne statue at Freimann Square. So we stuck it in there\u2014sitting at approximately 568 feet tall. Enjoy!<\/p>\n<div style=\"height: 20px; color: #f9f9f9;\">.<\/div>\n<p>Another new addition to the site is a <a href=\"http:\/\/jkodonnells.com\/the-pub\/sports-at-jko\/\">page<\/a> that tallies up all the games playing on the major Soccer networks. JKO&#8217;s has proudly become an incredible spot for watching the games that ESPN and the broadcast networks aren&#8217;t playing day-to-day. You can now click through to LiveSoccerTV&#8217;s daily schedule for exact matches and local times.<\/p>\n<\/div>\n<p>We&#8217;ve got more to share, but\u2026let&#8217;s meet for a Speckled Hen and move the conversation to a more comfortable environment, eh?<\/p>\n<div style=\"padding: 10px; background: #007854; text-align: center; margin-top: 20px;\"><a style=\"color: #fff; font-weight: bold; font-size: 20px;\" href=\"http:\/\/jkodonnells.com\">Visit JKODONNELLS.COM<\/a><\/div>\n",
        "slug": "the-new-j-k-odonnells-com"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/01\/stuntman_dial-landing.jpg",
        "category_name": "Show & Event",
        "postDate": "2013-01-03 22:43:00",
        "author_name": "Matt Kelley",
        "title": "Stuntman One at The B-Side!",
        "postBody": "<p>One of the best benefits of the recent (ribbon cutting-free) expansion and reconfiguration of the OLG workspace has been the return of space we can <em>play<\/em> with. Some of you longtime <em>Dial<\/em> readers may recall performances in our space by the likes of David Bazan (Pedro the Lion), Mark Hutchins and Ike Reilly. Soon after Ike&#8217;s incredible set, desks\u2014of all things\u2014prevented us from continuing to host shows at OLG.<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/01\/poster500.jpg\"><img title=\"poster500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/01\/poster500.jpg\" alt=\"\" width=\"500\" height=\"889\" \/><\/a>Well, the desks have moved, and the space has come alive. We&#8217;re calling it\u00a0<strong>The B-Side at One Lucky Guitar<\/strong>.<\/p>\n<p>In October, America&#8217;s last rock &amp; roll band, Marah, <a href=\"http:\/\/vimeo.com\/50756037\" target=\"_blank\">played here<\/a>. And just last month Clem Snide&#8217;s Eef Barzelay made a memorable return for 50-odd enthralled fans.<\/p>\n<p>Shows at The B-Side are super-intimate and absolutely one-of-a-kind.\u00a0We&#8217;ve got so much planned for 2013, and we couldn&#8217;t be more excited to kick the year off with <em>Stuntman One<\/em>.<\/p>\n<p><em>Stuntman<\/em>\u00a0is an ambitious project from Mark Hutchins, featuring new songs plus new takes on stuntman-themed tunes that have appeared on Vandolah and MH solo releases since 2003. This project will evolve over 2013 through recording and performance with an incredible roster of friends and guests.<\/p>\n<p><em>Stuntman One<\/em> will present the songs in their raw, initial draft forms. Featuring Mark Hutchins, Dan Greunke, Lee Andrews, Casey Neal and Kevin Hambrick.<\/p>\n<p><strong>Friday, January 18 2013, <\/strong><br \/>\n<strong>7:30 doors, 8PM music<\/strong><br \/>\n<strong>$5, 18+, BYO\u00a0<\/strong><\/p>\n<p>Advanced tickets recommended at <a href=\"http:\/\/www.brownpapertickets.com\/event\/313730\" target=\"_blank\">BrownPaperTickets.com<\/a>.<\/p>\n<p>RSVP and invite your friends on the <a href=\"http:\/\/www.facebook.com\/events\/470189866349453\" target=\"_blank\">Facebook<\/a>.<\/p>\n<p>We look forward to seeing you on The B-Side!<\/p>\n",
        "slug": "stuntman-one-at-the-b-side"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_DialLanding.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_masthead1.jpg",
        "category_name": "News & Word",
        "postDate": "2013-01-03 15:52:00",
        "author_name": "OLG Newswire",
        "title": "OLG Named Winner in HOW Interactive Design Awards",
        "postBody": "<p>(Fort Wayne, Ind.) One Lucky Guitar (OLG) was named a winner in the 14<sup>th<\/sup> Annual HOW Interactive Design Awards for an animation series executed for <a href=\"http:\/\/www.amerspec.com\">American Specialty Insurance<\/a>. This highly selective and well-regarded competition, sponsored by HOW magazine, recognizes outstanding interactive creative produced by individuals and creative agencies from around the world.<\/p>\n<p>OLG received a merit award in the online promotions category for the animated video series it produced along side American Specialty Insurance. The videos were created to promote their NCAA Group Insurance Program and were embedded into an e-marketing campaign. The series featured a retro-arcade feel and sported a pixel-precious hero. Along with the animation, OLG specially produced a chip-tune soundtrack for the adventure. The result was an incredibly different way of looking at something that is usually not associated with the word \u201cfun\u201d\u2014insurance.<\/p>\n<p><iframe style=\"margin: 30px 0pt 0pt 0px;\" src=\"http:\/\/player.vimeo.com\/video\/42544786?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff\" width=\"800\" height=\"530\" frameborder=\"0\"><\/iframe><\/p>\n",
        "slug": "olg-named-winner-in-how-interactive-design-awards"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/01\/QM_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2013-01-02 13:12:00",
        "author_name": "Jake Sauer",
        "title": "Punk Rock New Year",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/01\/Manges-Queers_Poster_1.jpg\"><img class=\"alignnone size-full wp-image-1418\" title=\"Manges-Queers_Poster_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2013\/01\/Manges-Queers_Poster_1.jpg\" alt=\"\" width=\"500\" height=\"798\" \/><\/a>Well, this show happened last night, January 1st, to kick off the year with some fun tunage. Good luck to the local dudes in Flamingo Nosebleed as they continue on this tour as it makes its way to the chilly North.<\/p>\n",
        "slug": "punk-rock-new-year"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/lu-post.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/LU_masthead1.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2013-01-01 21:14:00",
        "author_name": "OLG Newswire",
        "title": "Learn United",
        "postBody": "<p>When the United Way of Allen County launched their ten-year initiative to close the third-grade reading gap, they wanted to work with an agency that would not only provide full-service branding and advertising services, but also pour its heart into the movement. And we have \u2014 we fell in love with the initiative, its ideals, and all the cool kids we&#8217;ve gotten to meet along the way.<\/p>\n<p>Our work on this project consisted of several elements: 1) naming the initiative, 2) designing a logo, 3) building an informational website for the community and volunteers, and 4) developing an advertising campaign consisting of print ads, TV commercials and outdoor. The winning name, Learn United, quickly rose to the top of our list (we came up with several dozen options) because it complemented United Way&#8217;s national <a title=\"Live Untied Campaign website\" href=\"http:\/\/www.unitedway.org\/content\/splash\" target=\"_blank\">Live United campaign<\/a>.<\/p>\n<p>The logo uses the established Trade Gothic typeface of the national United Way branding, but wrapped in circular bands of color that represent the cooperation and involvement of the entire community that&#8217;s needed to make this initiative a success. The circular shapes are also a nod to the circular bars that rise up from an open hand in the national <a title=\"National United Way logo \" href=\"https:\/\/www.google.com\/search?q=united+way+logo&amp;hl=en&amp;tbo=d&amp;source=lnms&amp;tbm=isch&amp;sa=X&amp;ei=27ncUJOWHsenrQGvz4DQCw&amp;ved=0CAcQ_AUoAA&amp;biw=883&amp;bih=750\" target=\"_blank\">United Way logo<\/a>.<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/LU_campaign1.jpg\"><img style=\"border-right: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/LU_campaign1.jpg\" alt=\"fundraising panels\" width=\"960\" height=\"480\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>So what is Learn United? It&#8217;s a 10-year initiative designed to ensure that every child who graduates third grade in Allen County can read at or above their grade level. Third grade is a transitional year for children; it&#8217;s when they switch from <em>learning-to-read<\/em> and begin <em>reading-to-learn<\/em>. Importantly, research indicates that kids who struggle with reading in third grade will likely continue to struggle throughout their educational career. As curriculums advance, these children fall further and further behind. The Learn United project was designed to bolster support for educators and parents who are helping children who struggle with their reading skills, with 3rd grade being the primary measuring point.<\/p>\n<p>The effects of this campaign reach far into the community. Consider this chain of events: children who read at grade level by third grade are statistically likely to fare much better through their remaining years of school. This means they&#8217;ll be more likely to graduate and attain a degree or certificate of higher learning which, in turn, helps them achieve a satisfying, well-paying career. As the education level of our community&#8217;s workforce improves, the talent pool of our region will grow and attract more entreprenuership and business investment (this coincides nicely with the goals of the <a title=\"Northeast Indiana Regional Partnership\" href=\"http:\/\/www.neindiana.com\/\" target=\"_blank\">Northeast Indiana Regional Partnership&#8217;s<\/a> initiatives like the <a title=\"Talent Made Here\" href=\"http:\/\/talentmadehere.com\">Made Here<\/a> campaign and <a title=\"Vision 2020\" href=\"http:\/\/www.neindiana.com\/vision\/priorities\/initiatives-in-progress\" target=\"_blank\">Vision 2020<\/a>). All this business investment fuels our regional economy which, in turn, leads to a better quality of life for people of all ages in Allen County and northeast Indiana.<\/p>\n<p><a><iframe src=\"http:\/\/player.vimeo.com\/video\/29009020\" width=\"650\" height=\"355\" frameborder=\"0\"><\/iframe><\/a><\/p>\n<p>Grade school reading skills are the catalyst for all of this progress. When kids read well, everyone wins. If our kids aren&#8217;t reading well, the entire chain of events comes to a halt.<\/p>\n<p>The focus of the Learn United campaign was to raise awareness and attract volunteers. Children need help from tutors and to see grown-ups from all walks of life embracing reading. In creating our TV commercials with John Hartman (2010 series) and <a title=\"Punch Films website\" href=\"http:\/\/www.punchfilms.com\/\" target=\"_blank\">Punch Films<\/a> (2011 series), we saw the process in action as business owners, busy professionals, entrepreneurs and community leaders wholeheartedly embraced the initiative. We didn&#8217;t need to hire actors, we used real moms, dads, teachers, grandparents and kids. We wrote a loose script for some of the voice overs, but beyond that we just put the kids and volunteers together and started rolling the cameras. We think we capture some real magic, too.<\/p>\n<p>Of course, being so close to the project, we couldn&#8217;t help but get involved as well. A few OLG&#8217;ers signed up for <em>Real Men Read<\/em>, one of Learn United&#8217;s many volunteer programs, and spent a few days each month reading stories to second and third graders \u2014 and still do. It&#8217;s easy to forget how much kids love a good story; they hang on every word. Seeing a grown-up stranger take time out of their busy day to come in their class and read to them means more to a child than many people realize \u2014 especially for children of a single-mother home. It sends a message: Reading is important. It&#8217;s cool. It&#8217;s something that we should all be good at. This kind of volunteering leaves an impression on the volunteer <em>and<\/em> the kids that can last a lifetime.<\/p>\n<p>There&#8217;s so much more to tell about the people involved in this project and incredible experiences we enjoyed. So, to close this post, here&#8217;s a stream of photography of cute kids and awesome community volunteers. Check out that note from one child to his volunteer, &#8220;&#8230;you mean a lot to my heart.&#8221; Wow, even if that was the only child affected, it would be enough. Fortunately, United Way&#8217;s Learn United volunteers have reached thousands.<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/LearnUnited_experience_21.jpg\"><img style=\"border-right: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/LearnUnited_experience_21.jpg\" alt=\"fundraising panels\" width=\"960\" height=\"306\" \/><\/a><br \/>\n<a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/LearnUnited_experience_41.jpg\"><img style=\"border-right: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/LearnUnited_experience_41.jpg\" alt=\"fundraising panels\" width=\"960\" height=\"306\" \/><\/a><br \/>\n<a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/LearnUnited_experience_31.jpg\"><img style=\"border-right: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/LearnUnited_experience_31.jpg\" alt=\"fundraising panels\" width=\"960\" height=\"306\" \/><\/a><\/p>\n",
        "slug": "learn-united"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/RPBox_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-12-17 21:53:00",
        "author_name": "Jake Sauer",
        "title": "Promoting the Region, Holiday Style",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/RP_bluebox_500.jpg\"><img class=\"alignleft size-full wp-image-1380\" title=\"RP_bluebox_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/RP_bluebox_500.jpg\" alt=\"\" width=\"500\" height=\"369\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/RP_open_box_500.jpg\"><img class=\"alignleft size-full wp-image-1381\" title=\"RP_open_box_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/RP_open_box_500.jpg\" alt=\"\" width=\"500\" height=\"337\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/RP_boxes_3b_500.jpg\"><img class=\"alignleft size-full wp-image-1384\" title=\"RP_boxes_3b_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/RP_boxes_3b_500.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/RP_boxes_4_500.jpg\"><img class=\"alignleft size-full wp-image-1383\" title=\"RP_boxes_4_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/RP_boxes_4_500.jpg\" alt=\"\" width=\"500\" height=\"339\" \/><\/a>Promoting the region is a year-round job for our client, the <a href=\"http:\/\/www.neindiana.com\/\">Northeast Indiana Regional Partnership<\/a>. And since we&#8217;d like all their promotional materials to stand out among the rest, it&#8217;s only natural that we&#8217;d work our extra design muscles for their year-end gifts too. Our most recent project involved turning a standard year-end package into a memorable (and hopefully lasting) gift.<\/p>\n<p>A portion of the Partnership&#8217;s relationships focuses on contacts with site selectors. These are the folks around the country that can help sway growing companies where to relocate, build new facilities and so on. Obviously, it&#8217;s important to make a good impressions with these folks. While it would be fine to send a standard gift of treats from the region, it makes sense to &#8220;one-up&#8221; the deliverable and give them something that&#8217;s not only nice and tasty but also provides some level of education.<\/p>\n<p>The result was to develop a 3-D puzzle composed of four clear, plastic cubes. This provided us the opportunity to make six different designs on a printed and constructed paperboard box that was placed inside each cube. Within each cube, we placed a different local treat, from hand-made popcorn to cookies.\u00a0Most of the art tells a fact about our workforce or educational opportunities.<\/p>\n<p>The cubes along with a holiday card were placed festively in a custom blue box for shipping. We hope there&#8217;s a lot of desks across the country with our puzzle cubes, reminding people of our amazing 10 counties!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "promoting-the-region-holiday-style"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/dialhome.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2012-12-14 09:14:00",
        "author_name": "OLG Newswire",
        "title": "Alternate Ending",
        "postBody": "<p style=\"text-align: center;\"><img class=\"alignleft size-full wp-image-1386\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/AltEndingPostcard-550.jpg\" alt=\"\" width=\"450\" \/><span style=\"font-size: 25px;\"><strong>Alternate Ending<\/strong><\/span><br \/>\n<em>Curated by Silver Screen Society<\/em><br \/>\nFriday, December 14th &#8211; Friday, January 4th, 2013<br \/>\nOpening Reception: Friday December 14th from 7pm to 10pm<br \/>\n<a href=\"http:\/\/www.bottleneckgallery.com\/\" target=\"_blank\">Online Sales Begin<\/a> Saturday December 15th ~ 12 noon est.<\/p>\n<p style=\"text-align: center;\"><strong>Bottleneck Gallery<\/strong><br \/>\n60 Broadway, Ground Floor<br \/>\nBrooklyn, NY 11249<\/p>\n<hr \/>\n<p>Last year I was super lucky to be asked to <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/silver-screen-society-contribution\" target=\"_blank\">contribute a piece<\/a> to the online gallery called <a href=\"http:\/\/silverscreensociety.com\/\" target=\"_blank\">Silver Screen Society<\/a>. SSC curates artists to create one-off pieces inspired by a new film every month. Over the last several months, Silver Screen Society has been working with 60 artists from their roster for a three week exhibit opening tonight. It&#8217;s called &#8220;<a href=\"http:\/\/www.bottleneckgallery.com\/\" target=\"_blank\">Alternate Ending<\/a>&#8221; and it&#8217;s at the Bottleneck Gallery in Brooklyn. Here&#8217;s Bottleneck&#8217;s message about the show:<\/p>\n<div style=\"padding: 20px; background: #f4f4f4; margin: 15px 0;\">Life is full of endings that we cannot change, goodbyes we cannot take back, and letters we cannot un-send. Classic movie endings stay forever frozen in our mind, and a tragic book ending can haunt you for days. That is why Bottleneck decided to change the rules of space and time, commissioning over 60 gifted artists for our &#8220;Alternate Ending&#8221; exhibit. Each artist will present a piece representing what they wish had happened at the end of a certain film, video game, or book. It is our chance to rewrite the end, and we hope to see you there.<\/div>\n<div style=\"clear: left; color: #fff;\">.<\/div>\n<p>The movie I selected was &#8220;The Wizard of Oz.&#8221;<\/p>\n<div style=\"padding: 20px; background: #f4f4f4; margin: 15px 0;\">A winged creature from the Land of Oz has slipped through the fabric that keeps our worlds at arms length. Dorothy&#8217;s dream is over. But her nightmare has only begun.<\/div>\n<p><img class=\"alignnone size-full wp-image-1387\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/AlternateEnding_NateUtesch-960.jpg\" alt=\"\" width=\"960\" height=\"847\" \/><\/p>\n",
        "slug": "alternate-ending"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/ibookpostmain.jpg",
        "category_name": "Love & Like",
        "postDate": "2012-12-07 21:38:00",
        "author_name": "OLG Newswire",
        "title": "2012 and the iBook",
        "postBody": "<p><img style=\"float: left; margin: 0 15px 5px 0; border: none;\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/ibookicon.jpg\" alt=\"\" width=\"94\" height=\"93\" \/>A digital book offers its reader a number of practical advantages to carrying around a physical copy. Bookmarks in the cloud, definitions at your fingertips, scalable design, digital highlighting and note taking, weight and space savings\u2014the list goes on and on. But at the end of the day, the choice to use one over the other just seems to be a matter of taste and preference. As a member of the OLG team and a designer of printed matter, I enjoy the art of book making more than life itself. There&#8217;s no denying the ease of use that a digital book presents, but sometimes a real-life book just can&#8217;t be beat. While a digital book has its advantages, they are more-or-less simply bells and whistles beyond the physical book.<\/p>\n<p>But times are a-changin&#8217;. Over the last couple years, Apple has challenged the way we use digital books. First with digital magazine subscriptions and earlier this year with interactive textbooks that completely change the learning experience. All of a sudden these books now offer wildly different things than a printed page can do. They merge our interactive experiences with what we use to know about digital books. Books with quizzes and tests, animation, Keynote slides and full screen videos. And what&#8217;s more, they coupled it all with a free authoring application (iBooks Author) so we can all do it on our own. iBooks Author will be a year old this January and as of the end of October has been updated to 2.0.<\/p>\n<p><img class=\"alignleft size-full wp-image-1373\" title=\"Your Story Made Here\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/ysmhibook.jpg\" alt=\"\" width=\"500\" \/>As a companion to the <em><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/your-story-made-here-launch\">Your Story Made Here<\/a><\/em> campaign (launched October 1st) we worked on a very limited run of full-color, hardcover books. Don&#8217;t get me wrong\u2014<a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/art_strategy\/your-story-made-here\">it&#8217;s gorgeous<\/a>\u2014but with all that went into this campaign it seemed only fitting to <em>also<\/em> build it into an iBook. One that could allow the user to pan through slideshows and watch full-screen video along with the stories captured for the campaign. We were pretty proud to get our feet wet while iBooks Author 2.0 was still in its infancy. You can pick it up from iTunes for FREE <a href=\"https:\/\/itunes.apple.com\/us\/book\/your-story-made-here\/id569992850?ls=1\" target=\"_blank\">here<\/a>. Along the way we discovered a slew of iBooks that turned the digital book experience on its head. Here are some of the stars of the show.<\/p>\n<p><img class=\"alignleft size-full wp-image-1368\" title=\"Batman: Year One\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/photo.png\" alt=\"\" width=\"500\" \/><span style=\"font-size: 30px; display: inline; line-height: 35px; font-weight: bold;\">DC Comics<\/span><\/p>\n<div style=\"border-bottom: 1px solid #ccc; margin-top: 10px;\"><span style=\"font-size: 10px;\">TITLE SHOWN LEFT &#8211;<\/span><strong> Batman: Year One<\/strong><\/div>\n<div style=\"border-bottom: 1px solid #ccc;\"><span style=\"font-size: 10px;\">PRICE &#8211;<\/span><strong> $12.99 (4 issues)<\/strong><br \/>\n<span style=\"font-size: 10px;\">Individual issues range from $0.99 to $3.99<\/span><\/div>\n<div style=\"border-bottom: 1px solid #ccc;\"><span style=\"font-size: 10px;\">AVAILABLE FOR THE iPAD &#8211;<\/span><strong> July 31 2012<\/strong><\/div>\n<div style=\"border-bottom: 1px solid #ccc;\"><span style=\"font-size: 10px;\">PUBLISHER &#8211;<\/span><strong> DC Comics<\/strong><\/div>\n<div style=\"border-bottom: 1px solid #ccc; margin-bottom: 20px;\"><span style=\"font-size: 10px;\">PAGES &#8211;<\/span><strong> 144<\/strong><\/div>\n<p>DC Entertainment is officially one of the first major publishers of comics to make their monthly titles available digitally. They even have their own app for managing and downloading the issues. This poses numerous struggles for me both as a comic reader and a lover of print\u2026 but I have to say it&#8217;s pretty remarkable. The user interface for navigating the page and viewing each panel is unique to any other iBook.<\/p>\n<div style=\"clear: left; color: #fff;\">.<\/div>\n<p><img class=\"alignleft size-full wp-image-1370\" title=\"The Beatles Yellow Submarine\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/YellowSubmarine02.jpg\" alt=\"\" width=\"500\" \/><span style=\"font-size: 30px; display: inline; line-height: 35px; font-weight: bold;\"><em>The Beatles Yellow Submarine<\/em><\/span><\/p>\n<div style=\"border-bottom: 1px solid #ccc; margin-top: 10px;\"><span style=\"font-size: 10px;\">PRICE &#8211;<\/span><strong> FREE \/ <a href=\"https:\/\/itunes.apple.com\/us\/book\/the-beatles-yellow-submarine\/id479687204?mt=11\" target=\"_blank\">Download<\/a><\/strong><\/div>\n<div style=\"border-bottom: 1px solid #ccc;\"><span style=\"font-size: 10px;\">PUBLISHED &#8211;<\/span><strong> Dec 06 2011<\/strong><\/div>\n<div style=\"border-bottom: 1px solid #ccc;\"><span style=\"font-size: 10px;\">PUBLISHER &#8211;<\/span><strong> Sublafilms Ltd.<\/strong><\/div>\n<div style=\"border-bottom: 1px solid #ccc; margin-bottom: 20px;\"><span style=\"font-size: 10px;\">PAGES &#8211;<\/span><strong> 43<\/strong><\/div>\n<p>I may have been the last person on the internet to finally download this but in the words of Drew Kora, &#8220;holy cats&#8221; it was incredible. And jam packed with all the goodness of the 60&#8217;s animated feature. Each page is full of lyrics, clips from the movie, interactive animations and silly sound effects. Although it&#8217;s meant for a younger audience\u2014and whether you&#8217;re a Beatles fan or not\u2014this was a fun time.<\/p>\n<div style=\"clear: left; color: #fff;\">.<\/div>\n<p><span style=\"font-size: 30px; display: inline; line-height: 35px; font-weight: bold;\"><img class=\"alignleft size-full wp-image-1367\" title=\"The Magic of Reality\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/mzl.kpaepwnp.480x480-75.jpg\" alt=\"\" width=\"500\" \/><em>The Magic of Reality<\/em><\/span><\/p>\n<div style=\"border-bottom: 1px solid #ccc; margin-top: 10px;\"><span style=\"font-size: 10px;\">PRICE &#8211;<\/span><strong> $13.99 \/ <a href=\"https:\/\/itunes.apple.com\/us\/app\/the-magic-of-reality\/id461771375?mt=8?mt=11\" target=\"_blank\">Download<\/a><\/strong><\/div>\n<div style=\"border-bottom: 1px solid #ccc;\"><span style=\"font-size: 10px;\">PUBLISHED &#8211;<\/span><strong> July 04 2012<\/strong><\/div>\n<div style=\"border-bottom: 1px solid #ccc;\"><span style=\"font-size: 10px;\">PUBLISHER &#8211;<\/span><strong> Random House Group<\/strong><\/div>\n<div style=\"border-bottom: 1px solid #ccc; margin-bottom: 20px;\"><span style=\"font-size: 10px;\">SIZE &#8211;<\/span><strong> 688MB<\/strong><\/div>\n<p><em>The Magic of Reality<\/em> is a brilliant example of an iBook that brings a different experience to the user with each read. You are able to literally touch and interact with the storyline through hands-on science projects (e.g. a simulation of the effects of heat and gravity, genetically altering frogs and playing with light and prisms right on the screen). The whole read felt like being a kid in a science museum.<\/p>\n<div style=\"clear: left; color: #fff;\">.<\/div>\n<p><iframe style=\"float: left; margin-right: 20px;\" src=\"http:\/\/www.youtube.com\/embed\/D8soG0XgzzA?rel=0\" width=\"500\" height=\"375\" frameborder=\"0\"><\/iframe><span style=\"font-size: 30px; display: inline; line-height: 35px; font-weight: bold;\"><em>Numberlys<\/em><\/span><\/p>\n<div style=\"border-bottom: 1px solid #ccc; margin-top: 10px;\"><span style=\"font-size: 10px;\">PRICE &#8211;<\/span><strong> $5.99 \/ <a href=\"https:\/\/itunes.apple.com\/us\/app\/numberlys\/id491546935?mt=8&amp;ign-mpt=uo%3D4\" target=\"_blank\">Download<\/a><\/strong><\/div>\n<div style=\"border-bottom: 1px solid #ccc;\"><span style=\"font-size: 10px;\">PUBLISHED &#8211;<\/span><strong> October 12 2012<\/strong><\/div>\n<div style=\"border-bottom: 1px solid #ccc;\"><span style=\"font-size: 10px;\">PUBLISHER &#8211;<\/span><strong> Moonbot Studios LA, LLC<\/strong><\/div>\n<div style=\"border-bottom: 1px solid #ccc; margin-bottom: 20px;\"><span style=\"font-size: 10px;\">SIZE &#8211;<\/span><strong> 229MB<\/strong><\/div>\n<p><em>Numberlys<\/em> is a <em>vertical<\/em> children&#8217;s book with games along the way for little ones. A game, within a book within a whimsical black and white adventure, about the origin of our known alphabet.<\/p>\n<div style=\"clear: left; color: #fff;\">.<\/div>\n<div style=\"height: 320px; float: left;\"><img class=\"alignleft size-full wp-image-1369\" title=\"Treasure Island\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/slide4_bg.png\" alt=\"\" width=\"500\" \/><\/div>\n<p><span style=\"font-size: 30px; display: inline; line-height: 35px; font-weight: bold;\"><em>Treasure Island<\/em><\/span><\/p>\n<div style=\"border-bottom: 1px solid #ccc; margin-top: 10px;\"><span style=\"font-size: 10px;\">PRICE &#8211;<\/span><strong> $4.99 \/ <a href=\"https:\/\/itunes.apple.com\/us\/app\/treasure-island-a-space-dog\/id486132158?mt=8\" target=\"_blank\">Download<\/a><\/strong><\/div>\n<div style=\"border-bottom: 1px solid #ccc;\"><span style=\"font-size: 10px;\">PUBLISHED &#8211;<\/span><strong> October 27 2012<\/strong><\/div>\n<div style=\"border-bottom: 1px solid #ccc;\"><span style=\"font-size: 10px;\">PUBLISHER &#8211;<\/span><strong> Space Dog Books<\/strong><\/div>\n<div style=\"border-bottom: 1px solid #ccc; margin-bottom: 20px;\"><span style=\"font-size: 10px;\">SIZE &#8211;<\/span><strong> 93MB<\/strong><\/div>\n<p>I feel a little partial to this one because my friend, <a href=\"http:\/\/www.tymnarmstrong.com\/\" target=\"_blank\">Tymn Armstrong<\/a>, is an illustrator for its publisher, <a href=\"http:\/\/www.spacedogbooks.com\/\" target=\"_blank\">Space Dog Books<\/a>. But all biases aside, I can&#8217;t wait to have little babies and read this thing to &#8217;em. From the Space Dog Books crew: &#8220;Voyage from the Admiral Benbow to Skeleton Island by tapping, rotating, swiping, and shaking to uncover images, audio, and animation as part of an enhanced reading experience.&#8221;<\/p>\n<div style=\"clear: left; color: #fff;\">.<\/div>\n<p><em><iframe style=\"float: left; margin-right: 20px;\" src=\"http:\/\/www.youtube.com\/embed\/MBQbkbnj780?rel=0\" width=\"500\" height=\"375\" frameborder=\"0\"><\/iframe><\/em><span style=\"font-size: 30px; display: inline; line-height: 35px; font-weight: bold;\"><em>Kooky<\/em><\/span><\/p>\n<div style=\"border-bottom: 1px solid #ccc; margin-top: 10px;\"><span style=\"font-size: 10px;\">PRICE &#8211;<\/span><strong> $6.99 \/ <a href=\"https:\/\/itunes.apple.com\/us\/app\/kooky\/id547565880?l=cs&amp;ls=1&amp;mt=8\" target=\"_blank\">Download<\/a><\/strong><\/div>\n<div style=\"border-bottom: 1px solid #ccc;\"><span style=\"font-size: 10px;\">PUBLISHED &#8211;<\/span><strong> August 30 2012<\/strong><\/div>\n<div style=\"border-bottom: 1px solid #ccc;\"><span style=\"font-size: 10px;\">PUBLISHER &#8211;<\/span><strong> Amanita Design<\/strong><\/div>\n<div style=\"border-bottom: 1px solid #ccc; margin-bottom: 20px;\"><span style=\"font-size: 10px;\">SIZE &#8211;<\/span><strong> 1.4GB<\/strong><\/div>\n<p>This is an interesting concept. A popular video game developer from the Czech Republic, <a href=\"http:\/\/amanita-design.net\" target=\"_blank\">Amanita Design<\/a>, has produced a feature film that combines puppet animation, stop motion and live action\u2014and released it as a digital book on the iTunes store. So there&#8217;s not much to really say here about the interactivity of the piece, but using iTunes <em>as<\/em> the vehicle for releasing a film is quite bizarre. And very cool. And the trailer is <em>more<\/em> than worth a watch.<\/p>\n",
        "slug": "2012-and-the-ibook"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/eef-dec12-480.jpg",
        "category_name": "Show & Event",
        "postDate": "2012-12-06 13:18:00",
        "author_name": "Matt Kelley",
        "title": "Eef Barzelay at OLG",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/eef-dec12-500.jpg\"><img class=\"alignleft size-full wp-image-1365\" title=\"eef-dec12-500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/12\/eef-dec12-500.jpg\" alt=\"\" width=\"500\" height=\"701\" \/><\/a>Please join us in celebrating another incredible year of live music in Fort Wayne at this special, one-of-a-kind in-boutique performance right here in the One Lucky Guitar offices! At the request of Mr. Barzelay himself, this show\u2014in Eef&#8217;s self-described &#8220;home away from home away from home&#8221;\u2014will be super-intimate and completely unplugged.<\/p>\n<p><strong>Eef Barzelay at One Lucky Guitar<\/strong><\/p>\n<p><strong>Saturday, December 15 2012 7:30PM (doors)<\/strong><\/p>\n<p><strong>18+ \u00a0<\/strong>|<strong> \u00a0BYO \u00a0<\/strong>|<strong> \u00a0Free OLG t-shirt for every attendee!<\/strong><\/p>\n<p>Advance tickets (recommended) at <a href=\"http:\/\/www.brownpapertickets.com\/event\/303742\" target=\"_blank\">BrownPaperTickets.com<\/a>.<br \/>\nMake sure yer friends know about it on <a href=\"http:\/\/www.facebook.com\/events\/287192198049931\" target=\"_blank\">Facebook<\/a>.<\/p>\n",
        "slug": "eef-barzelay-at-olg"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/bordo-dialhome.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2012-11-29 20:53:00",
        "author_name": "OLG Newswire",
        "title": "Bordo Bello 2012",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/bordomain.jpg\"><img class=\"alignleft size-full wp-image-1321\" title=\"bordomain\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/bordomain.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a>As if <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/aigas-2011-bordo-bello-event\" target=\"_blank\">last year<\/a> wasn&#8217;t cool enough, I was stoked beyond words to be able to participate in AIGA&#8217;s Bordo Bello event for 2012. All the proceeds from the event go to AIGA&#8217;s mentorship program.<\/p>\n<p>I spent almost every evening of my adolescence skateboarding yet somehow never got good at it. My go-to excuse was that my style was &#8220;80s&#8221; or &#8220;old school&#8221;\u2014meaning we get all fancy without having to actually flip or jump over anything. Lots of scuffed palms and skidding around on the blacktop. Made for a good laugh and arguably the best memories of my childhood. A move I could moderately pull off via this old school grab-bag was the &#8220;no comply.&#8221; You essentially step off the board with your front foot and ollie with only your back foot. Your back foot both pops the board <em>and<\/em> catches the board where your front foot would normally be. Gets all the ladies with half the practice. 80&#8217;s rule, man. I called my deck &#8220;No Comply&#8221; and brushed some portraits of folks protesting or rioting or something (ie, <em>not complying<\/em>).<\/p>\n<p>Some of the decks this year were just insane. And as always, the folks involved were just unreal. To be able to have my crappy deck hanging on a wall beside Charles S. Anderson and Louise Fili is an unhealthy amount of awesome. And that crappy deck was purchased by the insanely talented <a href=\"http:\/\/www.tymnarmstrong.com\/\" target=\"_blank\">Tymn Armstrong<\/a>! #unhealthy. Here are some pics from the event followed a handful of the decks!<\/p>\n<div style=\"width: 867px; margin-left: -80px; margin-top: 30px; margin-bottom: 30px; background: #24282e; text-align: center; padding: 40px 0 40px 93px;\"><img style=\"margin: none; border: none; float: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/Screen-Shot-2012-11-29-at-3.233.jpg\" alt=\"\" \/><br \/>\n<img style=\"margin: none; border: none; float: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/Screen-Shot-2012-11-29-at-3.19.jpg\" alt=\"\" \/><br \/>\n<img style=\"margin: none; border: none; float: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/Screen-Shot-2012-11-29-at-3.22.jpg\" alt=\"\" \/><br \/>\n<img style=\"margin: none; border: none; float: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/Screen-Shot-2012-11-29-at-3.234.jpg\" alt=\"\" \/><br \/>\n<img style=\"margin: none; border: none; float: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/Screen-Shot-2012-11-29-at-3.23.jpg\" alt=\"\" \/><br \/>\n<img style=\"margin: none; border: none; float: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/Screen-Shot-2012-11-29-at-3.232.jpg\" alt=\"\" \/><br \/>\n<img style=\"margin: none; border: none; float: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/Screen-Shot-2012-11-29-at-3.192.jpg\" alt=\"\" \/><\/div>\n<div style=\"background: #25292e; padding: 10px; color: #fff;\">Nate Utesch<\/div>\n<p><img style=\"margin: 0 0 0 5px; float: none; border: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/nate.jpg\" alt=\"\" \/><\/p>\n<div style=\"background: #25292e; padding: 10px; color: #fff;\">\n<div style=\"float: left; display: inline-block;\">Von Glitschka<\/div>\n<div style=\"float: right; display: inline-block;\">Charles S. Anderson<\/div>\n<div style=\"clear: both; display: inline-block; color: #25292e;\">.<\/div>\n<\/div>\n<div><img style=\"margin: 0; float: left; border: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/vonglitschka.jpg\" alt=\"\" \/><br \/>\n<img style=\"margin: 0; float: right; border: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/charlessanderson.jpg\" alt=\"\" \/><\/p>\n<div style=\"clear: both; display: inline-block; color: #fff;\">.<\/div>\n<\/div>\n<div style=\"background: #25292e; padding: 10px; color: #fff; display: block; clear: both;\">Mig Reyes<\/div>\n<p><img style=\"margin: 0 0 0 5px; float: none; border: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/migreyes.jpg\" alt=\"\" \/><\/p>\n<div style=\"background: #25292e; padding: 10px; color: #fff;\">\n<div style=\"float: left; display: inline-block;\">Michael Connolly<\/div>\n<div style=\"float: right; display: inline-block;\">Johnny Cupcakes<\/div>\n<div style=\"clear: both; display: inline-block; color: #25292e;\">.<\/div>\n<\/div>\n<div><img style=\"margin: 0; float: left; border: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/michaelconnolly.jpg\" alt=\"\" \/><br \/>\n<img style=\"margin: 0; float: right; border: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/johnnycupcakes.jpg\" alt=\"\" \/><\/p>\n<div style=\"clear: both; display: inline-block; color: #fff;\">.<\/div>\n<\/div>\n<div style=\"background: #25292e; padding: 10px; color: #fff; display: block; clear: both;\">Louise Fili<\/div>\n<p><img style=\"margin: 0 0 0 5px; float: none; border: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/louisefili.jpg\" alt=\"\" \/><\/p>\n<div style=\"background: #25292e; padding: 10px; color: #fff;\">\n<div style=\"float: left; display: inline-block;\">Michael Dee<\/div>\n<div style=\"float: right; display: inline-block;\">Wesley Schauble (check out the <a href=\"http:\/\/wesleyschauble.com\/\" target=\"_blank\">mini site<\/a> for his deck!)<\/div>\n<div style=\"clear: both; display: inline-block; color: #25292e;\">.<\/div>\n<\/div>\n<div><img style=\"margin: 0; float: left; border: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/michaeldee.jpg\" alt=\"\" \/><br \/>\n<img style=\"margin: 0; float: right; border: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/wesleyschauble.jpg\" alt=\"\" \/><\/p>\n<div style=\"clear: both; display: inline-block; color: #fff;\">.<\/div>\n<\/div>\n<div style=\"background: #25292e; padding: 10px; color: #fff; display: block; clear: both;\">Tymn Armstrong<\/div>\n<p><img style=\"margin: 0 0 0 5px; float: none; border: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/tymnarmstrong.jpg\" alt=\"\" \/><\/p>\n<div style=\"background: #25292e; padding: 10px; color: #fff; display: block; clear: both;\">Bobby McKenna<\/div>\n<p><img style=\"margin: 0 0 0 5px; float: none; border: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/bobbymckenna.jpg\" alt=\"\" \/><\/p>\n<div style=\"background: #25292e; padding: 10px; color: #fff; display: block; clear: both;\">Shaw Nielsen<\/div>\n<p><img style=\"margin: 0 0 0 5px; float: none; border: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/shawnielsen.jpg\" alt=\"\" \/><\/p>\n<div style=\"background: #25292e; padding: 10px; color: #fff; display: block; clear: both;\">Able Paris<\/div>\n<p><img style=\"margin: 0 0 0 5px; float: none; border: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/ableparis.jpg\" alt=\"\" \/><\/p>\n<div style=\"background: #25292e; padding: 10px; color: #fff; display: block; clear: both;\">Aaron Draplin<\/div>\n<p><img style=\"margin: 0 0 0 5px; float: none; border: none;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/aarondraplin1.jpg\" alt=\"\" \/><\/p>\n",
        "slug": "bordo-bello-2012"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/dial-home.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2012-11-29 14:44:00",
        "author_name": "OLG Newswire",
        "title": "#GoVote #HaveVoted",
        "postBody": "<div style=\"width: 336px; float: right;\">\n<p>At the end of October I got an email from the powers that be at <a href=\"http:\/\/www.rockthevote.com\/\" target=\"_blank\">Rock the Vote<\/a> asking if I&#8217;d be interested in participating in a campaign called &#8220;#GoVote.&#8221; The idea was to gather a slew of illustrators and typographers to create a piece with the hashtag #govote and post it to our most frequented social media outlet. Since we&#8217;re still in the month of November, I thought I&#8217;d post some of the work that was created. It was really exciting to be a part of the campaign amidst all this talent!<\/p>\n<\/div>\n<div style=\"float: left; width: 500px; margin-right: -40px;\">\n<p><img title=\"Nate Utesch\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/nateutesch.jpg\" alt=\"\" width=\"500\" height=\"375\" \/><\/p>\n<div style=\"background: #000; color: #fff; padding: 5px; font-weight: bold; text-align: center; clear: left; margin-left: -80px; width: 498px;\">Nate Utesch<\/div>\n<p><img title=\"Chris DeLorenzo\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/chrisdelorenzo.gif\" alt=\"\" \/><\/p>\n<div style=\"background: #000; color: #fff; padding: 5px; font-weight: bold; text-align: center; clear: left; margin-left: -80px; width: 498px;\">Chris DeLorenzo<\/div>\n<p><img title=\"Dan Cassaro\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/dancassaro.jpg\" alt=\"\" \/><\/p>\n<div style=\"background: #000; color: #fff; padding: 5px; font-weight: bold; text-align: center; clear: left; margin-left: -80px; width: 498px;\">Dan Cassaro<\/div>\n<p><img title=\"Matt Stevens\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/mattstevens.jpg\" alt=\"\" \/><\/p>\n<div style=\"background: #000; color: #fff; padding: 5px; font-weight: bold; text-align: center; clear: left; margin-left: -80px; width: 498px;\">Matt Stevens<\/div>\n<p><img title=\"Aaron Draplin\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/aarondraplin.jpg\" alt=\"\" \/><\/p>\n<div style=\"background: #000; color: #fff; padding: 5px; font-weight: bold; text-align: center; clear: left; margin-left: -80px; width: 498px;\">Aaron Draplin<\/div>\n<p><img title=\"Mary Kate McDevitt\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/marykatemcdevitt.jpg\" alt=\"\" \/><\/p>\n<div style=\"background: #000; color: #fff; padding: 5px; font-weight: bold; text-align: center; clear: left; margin-left: -80px; width: 498px;\">Mary Kate McDevitt<\/div>\n<p><img title=\"Ryan Hamrick\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/ryanhamrick.jpg\" alt=\"\" \/><\/p>\n<div style=\"background: #000; color: #fff; padding: 5px; font-weight: bold; text-align: center; clear: left; margin-left: -80px; width: 498px;\">Ryan Hamrick<\/div>\n<p><img title=\"Dustin Hostetler\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/dustinhostetler.jpg\" alt=\"\" \/><\/p>\n<div style=\"background: #000; color: #fff; padding: 5px; font-weight: bold; text-align: center; clear: left; margin-left: -80px; width: 498px;\">Dustin &#8220;UPSO&#8221; Hostetler<\/div>\n<\/div>\n",
        "slug": "govote"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/Hubert_Dial_Home_480.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2012-11-28 13:34:00",
        "author_name": "Jake Sauer",
        "title": "Meet Hubert the Spider",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/Hubert_500_1.jpg\"><img class=\"alignleft size-full wp-image-1304\" title=\"Hubert_500_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/Hubert_500_1.jpg\" alt=\"\" width=\"500\" height=\"500\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/Hubert_500_2.jpg\"><img class=\"alignleft size-full wp-image-1305\" title=\"Hubert_500_2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/Hubert_500_2.jpg\" alt=\"\" width=\"500\" height=\"500\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/Hubert_500_3.jpg\"><img class=\"alignleft size-full wp-image-1306\" title=\"Hubert_500_3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/Hubert_500_3.jpg\" alt=\"\" width=\"500\" height=\"500\" \/><\/a>I&#8217;m happy to announce that a kids&#8217; book I illustrated, <em>Hubert the Spider<\/em>, is now available to the public! <em>Hubert<\/em> is a 20-page story about a young arachnid that has trouble finding his own talent and where that fits among his unique classmates. Fortunately, his friend, Hippo, helps him discover where he can shine. You can purchase a hardcover (recommended), paperback or e-book <a href=\"http:\/\/www.hubertthespider.com\/\">here<\/a>.<\/p>\n<p><em>Hubert<\/em> started with a question posed about a year-and-a-half ago by a friend, Bob Mills, asking if I wanted to illustrate a story he had composed. I had previously worked quite a bit with Bob and his brother, Andy, on visuals for their band, <a href=\" http:\/\/www.youtube.com\/watch?v=3uab32zenYo\">The Riptides<\/a>\u2014a punk band from Ottawa, Canada. After reading the story I said yes, but it took me until the beginning of summer to start. Just like any project around OLG, producing a quality book from start to finish required a lot of preparation and planning, as well as a working collaboration between the author and me. The most memorable initial step, was the creation of Hubert himself. It was a challenge to develop a spider character that everyone could love and not associate with the hairy things in your basement, ha.<\/p>\n<p>Each spread had a unique opportunity to express what&#8217;s happening to Hubert with lots of color and emotions shown by his friends. Luckily, working recently with the fictional band, <a href=\"http:\/\/blog.thegoodones.com\/category\/tour-blog\/\">The Final Hurrahs<\/a>, I had some experience with developing character traits. Also, working with another dude familiar with awesome music, it was fun to add a couple of band-related references throughout (Screeching Weasel, anyone?).<\/p>\n<p>Overall, I&#8217;m really pleased with the outcome and I hope that if you purchase a copy, it becomes a favorite story of a little one you know!<\/p>\n<p>(Word has it, <em>Hubert<\/em> might be translated to Spanish too!)<\/p>\n",
        "slug": "meet-hubert-the-spider"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/hp-dial-main1.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/hp-dial-header1.jpg",
        "category_name": "Show & Event",
        "postDate": "2012-11-14 22:56:00",
        "author_name": "Matt Kelley",
        "title": "Ladies & Gents: HollyPop!",
        "postBody": "<p><img class=\"alignleft size-full wp-image-1299\" title=\"hp-dial-square\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/hp-dial-square.jpg\" alt=\"\" width=\"500\" height=\"500\" \/>It all started with a Nick Arnett (@naarnett) tweet, back on September 20th: &#8220;Looking for small retailers in #FortWayne for an upcoming downtown shopping experiment. Suggestions?&#8221; I hit him back: &#8220;@GoodOnesClothin?&#8221;<\/p>\n<p>Soon enough we were in the loop. <a href=\"http:\/\/http:\/\/twelvecities.com\" target=\"_blank\">Nick<\/a>, Olivia Fabian of <a href=\"http:\/\/www.ofabz.com\" target=\"_blank\">OFabz Swimwear<\/a> and Lindsey Hively of <a href=\"http:\/\/www.kernelcoladaspopcorn.com\" target=\"_blank\">Kernel Coladas Gourmet Popcorn<\/a> had been concepting a downtown pop-up retail festival to wrap around the Thanksiving holiday. Both OFabz and Kernel Coladas had previously enjoyed great success with pop-up shops during downtown Fort Wayne&#8217;s Last Saturdays, and were looking to take the concept to another level.<\/p>\n<p>We were excited to get involved. First off, The Good Ones Clothing\u2014the clothing company we founded with Matilda Jane Clothing late last year\u2014is only available online, and we were looking for an in-person experience for the holidays. And secondly, OLG simply loved the idea and wanted to lend some marketing magic to the proceedings.<\/p>\n<p>We all met with the ever-open-minded Scott and Melissa Glaze, downtown advocates of <a href=\"http:\/\/www.jkodonnells.com\" target=\"_blank\">J K O&#8217;Donnell&#8217;s<\/a> fame, and they excitedly gave us a tour of a new property they&#8217;d acquired: 127 West Wayne. The location, quite frankly, is perfect. In addition to being centered downtown (and stop #1 on the Holly Trolley), the footprint is broken into six separate but shared spaces, perfect for the group of retailers we&#8217;d assembled.<\/p>\n<p>The OLG crew went to work on an event name\u2014<em>HollyPop: A Downtown Festival of Pop-Up Boutiques<\/em>\u2014and the supporting design materials.<\/p>\n<p>Not to put up the wreath before Thanksgiving, but we have to say, it feels like there&#8217;s some real holiday magic at work on this whole thing.<\/p>\n<p>We have a terrific group of retailers lined up:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.ofabz.com\" target=\"_blank\">OFabz Swimwear\u00a0<\/a><\/li>\n<li><a href=\"http:\/\/www.kernelcoladaspopcorn.com\" target=\"_blank\">Kernel Coladas Gourmet Popcorn\u00a0<\/a><\/li>\n<li><a href=\"http:\/\/www.eternalyouthco.com\" target=\"_blank\">Eternal Youth Clothing Co.<\/a><\/li>\n<li><a href=\"http:\/\/www.facebook.com\/belyststyle\" target=\"_blank\">Belyst<\/a><\/li>\n<li><a href=\"http:\/\/sharpdressedvan.com\" target=\"_blank\">Sharp Dressed Van<\/a><\/li>\n<li><a href=\"http:\/\/blazegraphics.wix.com\/yummees\" target=\"_blank\">Yum-Mee&#8217;s Bakery<\/a><\/li>\n<li><a href=\"http:\/\/goodones.com\" target=\"_blank\">The Good Ones Clothing Co.\u00a0<\/a><\/li>\n<li><a href=\"http:\/\/fe.rocious.com\" target=\"_blank\">Ferocious Quarterly<\/a><\/li>\n<li><a href=\"http:\/\/bit.ly\/T513MZ\" target=\"_blank\">One Lucky Guitar<\/a><\/li>\n<li>and some extra special <em>client<\/em>\u00a0guests\u2026<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img class=\"alignleft size-full wp-image-1300\" title=\"hp-dial-poster\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/hp-dial-poster.jpg\" alt=\"\" width=\"500\" height=\"828\" \/>HollyPop will be open <strong>Wednesday, November 21st from 6\u20139PM<\/strong> for the annual &#8220;Night of Lights&#8221; (stop on by in-between the lighting of Santa and the fireworks at Parkview Field!) as well as <strong>7A\u20137P on Friday, November 23rd<\/strong> and <strong>7A\u20137P on Saturday, November 24th<\/strong>. From 11A\u20135P on Saturday, the Downtown Improvement District will run <strong><a href=\"http:\/\/holidayfestdowntown.com\/holly-trolley-shopping\/\" target=\"_blank\">Holly Trolley<\/a><\/strong>\u2014a free, fun way to experience the diverse downtown retail and dining establishments available in the heart of Fort Wayne.<\/p>\n<p>Saturday, November 24th is <a href=\"http:\/\/www.facebook.com\/SmallBusinessSaturday\" target=\"_blank\">Small Business Saturday<\/a>, and we&#8217;re excited to showcase entrepreneurial, startup businesses at HollyPop. Shop Small!<\/p>\n<p>There will be fun activities, giveaways and surprises each of the three days\u2014including band performances by <a href=\"http:\/\/www.oneluckyguitar.com\/dial\/numero-one-the-album\" target=\"_blank\">The Final Hurrahs<\/a> on Friday and Saturday\u2014so <a href=\"http:\/\/www.facebook.com\/hollypopfortwayne\" target=\"_blank\">check out HollyPop&#8217;s Facebook event page<\/a> for all the details and to help spread the word.<\/p>\n<p>We hope to see you at HollyPop!<\/p>\n",
        "slug": "hollypop"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_DialLanding.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_masthead1.jpg",
        "category_name": "News & Word",
        "postDate": "2012-11-08 15:52:00",
        "author_name": "OLG Newswire",
        "title": "'Design:Type' Features Lucky Ten Poster Series",
        "postBody": "<p>(Fort Wayne, Ind.) <a href=\"http:\/\/www.rockpub.com\" target=\"_blank\">Rockport Publishers<\/a> recently released <em><a href=\"http:\/\/www.qbookshop.com\/products\/199806\/9781592537983\/Design-Type.html\" target=\"_blank\">Design:Type<\/a><\/em>, a publication by author Paul Burgess, creative director of Burge Advertising in the UK, featuring a collection of over 600 designs and essays circling the subject of typography. One Lucky Guitar (OLG) is noted among the book\u2019s 270-plus pages for the boutique\u2019s poster series for a tour by Libertyville, Illinois-based rock band <a href=\"http:\/\/www.ikereilly.net\" target=\"_blank\">The Ike Reilly Assassination<\/a>.<\/p>\n<p>\u201cBack when we were celebrating One Lucky Guitar\u2019s seventh anniversary in 2007, we staged a concert event at the Botanical Conservatory. The marketing promoting that event\u2014\u2018Lucky Seven\u2019\u2014was featured in <em>Print<\/em> magazine\u2019s Regional Design Annual. Well, Ike Reilly played at Lucky Seven, and for this new work for him to be recognized as well, in such a prestigious book\u2026it\u2019s just really special to us. We\u2019re blessed to be able to do work we love, for artists who have moved us so.\u201d<\/p>\n<p>In addition to the Ike Reilly posters, <em>Design:Type<\/em> features the work of many diverse designers from all across the world. The design work highlighted includes print, packaging, identity and mixed media. The accompanying essays cover topics such as: less is so much more, breaking the rules and embracing imperfection.<\/p>\n<p>\u201cWhilst researching for this book, I spent a lot of time contacting different designers from all walks of life: the new kids on the block, the edgy agencies, right through to the forefathers of the industry,\u201d author Paul Burgess says in the forward. \u201cI\u2019ve always been excited about opening a new book on any design subject, especially one on typography\u2026I hope this book does its job of inspiring you.\u201d<\/p>\n",
        "slug": "designtype-features-lucky-ten-poster-series"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/SDV_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/SDB_mast.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-11-05 18:28:00",
        "author_name": "Jake Sauer",
        "title": "Sharp Dressed Van",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/SDV_500_1.jpg\"><img class=\"alignleft size-full wp-image-1286\" title=\"SDV_500_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/SDV_500_1.jpg\" alt=\"\" width=\"500\" height=\"522\" \/><\/a>At OLG, we have the\u00a0privilege\u00a0of working with some really unique individuals and their pursuits. Recently we got to work with a couple who are developing a business that is truly one-of-a-kind. \u00a0Chuck and Lyndsey\u00a0Springer\u00a0are owners and the creative hands behind Sharp Dressed Van\u2014makers of \u00a0jewelry and art (and sometimes furniture). The kick is that all their pieces are made from vintage auto parts, usually taken from junkyards or backyard finds. They describe the purpose of SDV well: &#8220;[We] focus on producing the coolest hand-made, showroom quality pieces from virtually any part of an old vehicle we can get our hands on.&#8221;<\/p>\n<p>Even though Sharp Dressed Van had a name and quality products, they lacked a logo to help rally their brand behind. This was a fun challenge as we needed something that spoke to the retro feeling of the jewelry and the old cars they use. With the name itself being slightly longer, I also wanted to create a logo where the font itself told part of the story without having to have any other design elements or icons. I think I ended up with artwork that does this while still being simple enough to pair up alongside the jewelry itself.<\/p>\n<p>You can check out SDV on\u00a0<a href=\"https:\/\/www.facebook.com\/pages\/Sharp-Dressed-Van\/307531342608590\">facebook<\/a>.<\/p>\n",
        "slug": "sharp-dressed-van"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/FH_paulie_dial.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/FH_Masthead.jpg",
        "category_name": "Features & Headlines",
        "postDate": "2012-11-01 02:52:00",
        "author_name": "Matt Kelley",
        "title": "Num\u00e9ro One, the album",
        "postBody": "<p>Later this week, about a year after we first dreamed &#8217;em up, The Final Hurrahs\u2014the official band of a boys&#8217; clothing company we started with Matilda Jane, called The Good Ones Clothing Co.\u2014will release their first full-length album. It&#8217;s named\u00a0<em>Num\u00e9ro One<\/em>, contains 17 tracks and clocks in, appropriately enough, at just shy of 36 minutes.<\/p>\n<p>This\u00a0<em>Dial<\/em>\u00a0post will be all about how proud I am of the whole damn thing, along with a bit of history, a few tangents and a book recommendation. It won&#8217;t be short.<\/p>\n<p>When we started The Good Ones, we wanted a story, a narrative\u2014a way to weave a common thread through the entire line, every season, every year, round and round and round. We wanted this to be about more than just &#8220;cool clothes,&#8221; even though &#8220;cool clothes&#8221; are fun to think about. It\u00a0<em>had<\/em>\u00a0to be much, much bigger than that, which seems fairly obvious when you think about the parents\u2014Matilda Jane is\u00a0<a href=\"http:\/\/matildajaneblog.com\/think-about-it\/\" target=\"_blank\">changing lives every day<\/a>\u00a0with every single package they ship, and here at OLG we don&#8217;t really mess about with projects that don&#8217;t have several tons of substance to them. What we needed was an idea that would allow us to celebrate the nooks and crannies of childhood, of adventure, of the pure beauty of &#8220;make-believe,&#8221; of exploring our country, of the world even\u2026an idea that would let us write a (coloring) book, an idea that would let us create characters so that every kid out there would have one that was\u00a0<em>just for him<\/em>, where he could look at the website and say, &#8220;Yeah, wow, that&#8217;s just like me. I&#8217;m alright.&#8221; And we wanted to be able to give as much of it away as we could\u2014stickers, desktops, posters, videos, ringtones, picks, backstage passes and, heck, maybe even songs. What we needed\u2026what we needed was\u00a0<em>a band<\/em>.<\/p>\n<p>So we made one up.\u00a0<a href=\"http:\/\/thegoodones.com\/pages\/the-band#bios\" target=\"_blank\">They&#8217;re The Final Hurrahs<\/a>, and they hail from Bricktown, USA. There&#8217;s four of &#8217;em, Stuart on vox and lead guitar, Adrian on guitar and songwritin&#8217;, Franklin on bass and Bullfrog on lead drums. They&#8217;re joined by their bestest friend and biggest fan, Paulie.<\/p>\n<p>We think you&#8217;ll like these guys. Check out their\u00a0<a href=\"http:\/\/blog.thegoodones.com\/category\/tour-blog\/\" target=\"_blank\">Tour Blog<\/a>\u00a0to read all about their adventures. They&#8217;ve got a pretty good story; they share a part of it every week, and there are some fun little lessons on life for your little ones in there, too. Little moments where you can tap the brakes on that whole growing-up-too-fast thing.<\/p>\n<p>Of course, we needed music. We thought about doing it in-house; perhaps at this point it&#8217;s a little known fact, but\u00a0<em>I used to be in bands.\u00a0<\/em>One band was a ton of fun, and the other one was a ton of fun and, if I&#8217;m being completely honest, also pretty great. Here&#8217;s the deal though: I&#8217;m no musician\u2014I can&#8217;t sing, and I just play chords and chord shapes on the guitar\u2014but I always had song ideas, I lived for the &#8220;mythology&#8221; of bands, and I knew enough to surround myself with people who were really, really talented. And also fun to sweat with. (It&#8217;s basically the same model we employ at One Lucky Guitar.) So I thought maybe we&#8217;d bang stuff out here at OLG, that perhaps this was finally my chance to make music again. You know, my old friend &amp; partner Chris Dodds (who was in both of those bands I just mentioned) and I used to talk about getting a new thing together, we were new dads, and we wanted to get something together for the kids. There was lots of talk, just not lots of time, and as Tim Rogers sang in that song &#8220;Gray&#8221;:\u00a0<em>I just don&#8217;t think we&#8217;ll ever get that other band together.\u00a0<\/em>And we didn&#8217;t. So then I thought, Hey, maybe we&#8217;ll ask all of these musicians we know around here and from here to do songs &#8220;as&#8221; this fictional band\u2026just like the clothes and characters we were creating, the music could jump all over genre- and style-wise\u2026we would start with locals and friends, like Church Shoes and Flamingo Nosebleed and Orange Opera, and then work our way out to folks like Marah and Eef Barzelay and Ike Reilly, and create a narrative where our band was &#8220;backing&#8221; those national artists. It seemed like a brilliant idea, and surely by 2013 we&#8217;d be doing songs with Wilco, right?<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/paulie.jpg\"><img title=\"paulie\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/paulie.jpg\" alt=\"\" width=\"500\" height=\"500\" \/><\/a><\/p>\n<p>Ultimately, though, the more we thought about it, the more it felt like it should be\u00a0<em>one band<\/em>\u2014singular and focused.<\/p>\n<p><strong>Bit of a tangent,\u00a0<\/strong>but there&#8217;s this thing that very often happens to you as you get older\u2014you start hanging out with kids. Maybe they&#8217;re your own kids, maybe they&#8217;re nieces and nephews or stepkids, maybe they&#8217;re neighbor kids or friends&#8217; kids and\u00a0<em>you&#8217;re babysitting<\/em>. (It could happen.) And when these things happen, the music you hear bouncing around your life c-h-a-n-g-e-s. It used to be, you played only what\u00a0<em>you wanted<\/em>, 25 hours a day. And suddenly\u2026suddenly!!! And you think, Surely, there&#8217;s\u00a0<em>something<\/em>\u00a0just like that music you love out there, only for kids. Right?\u00a0<em>Right<\/em>? Please? Well, it&#8217;s tough. You have to dig, and dig, and dig. And finally you find Dan Zanes and a few of his like-minded friends, and you realize there&#8217;s an amazing difference between &#8220;children&#8217;s music&#8221; and &#8220;family music&#8221;\u2014&#8221;family music,&#8221; this sliver of a genre that is as appealing to a five year-old as it is to a thirty-five year-old. And it&#8217;s just a sliver, but\u2014thank goodness! But then, but then,\u00a0<strong>pop music<\/strong>\u00a0enters the picture. And there&#8217;s this tenuous place where those kids you&#8217;re hanging out with, well, they start feeling like maybe they&#8217;re too old for that kids&#8217; stuff, but oh, you know (YOU KNOW) they&#8217;re not really ready for MTV&#8217;s VMA Awards, now are they? Let us hope\u2014indeed let us pray\u2014that no, they are not. So here at the office we arrived at something of a mission statement for this whole idea, just a minor ambition really\u2014<strong>we wanted to create a band that wasn&#8217;t just going to\u00a0<em>play\u00a0<\/em>rock &amp; roll, we wanted to create a band that was going to\u00a0<em>save<\/em>\u00a0it.\u00a0<\/strong><\/p>\n<p><strong>Back to the\u00a0<em>one band\u00a0<\/em>thing.<\/strong>\u00a0Singular and focused, right? So, we approached Josh Hall. Josh is mainly known around these parts for his band Thunderhawk, but he veritably sweats songs, like Robert Pollard or Ryan Adams or Prince, and therefore has a whole bullpen of side projects so that all the songs can find homes. Killer Robots from Space. Black Label Summer. Vodka Hysteria. And oddly enough, all of the bands are just him, playing all the instruments. Anyway, Josh hangs out with kids every now and then, and he was into the idea, especially when I suggested it should all sound a bit like that one R-band (rhymes with &#8220;Thee Placemats&#8221;). My overarching plan was that I would get in the kitchen with the madman, and we would co-write all of the songs\u2026but as the project progressed, I simply couldn&#8217;t keep up. THE GUY EXHALES SONGS. And since Josh wrote most of this album, I can write the following paragraph without feeling bad about not being as humble as I used to hope I was:<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/FH_album_500.jpg\"><img title=\"FH_album_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/FH_album_500.jpg\" alt=\"\" width=\"500\" height=\"525\" \/><\/a>This album\u2014<em>Num\u00e9ro One<\/em>\u2014is a five-star classic, an all-time favorite, a put-it-on-repeat where&#8217;s-the-Grammy fried-eggs-bacon-cheese-and-hashbrowns all-mixed-together masterpiece. What does it sound like? Well it sounds like everything you would dream an album by four dogs in a garage out in the &#8216;burbs in a town called Bricktown would sound like, on a hot summer when they&#8217;re looking to stretch out every day and never let &#8217;em end, in between BMX rides and their first broken bones: seventeen songs of sloppy, swingin&#8217;, occasionally twangy gorgeousness that is artistically engineered to be howled along with at the top of everyone in the car&#8217;s lungs.<\/p>\n<p>In other words, songs to play on guitars. (PS: Get those kids started NOW.)<\/p>\n<p>I could go on and on about each song on the album, but here&#8217;s just one for now: it&#8217;s called &#8220;Don&#8217;t Don&#8217;t Don&#8217;t Don&#8217;t Don&#8217;t (Let&#8217;s Do!)&#8221; and it just\u00a0<em>rolls<\/em>. The backstory is this: If you hang out with people who are watching kids, and you listen closely, you can pick up on all the things they&#8217;re told\u00a0<em>not<\/em>\u00a0to do. You don&#8217;t really even have to listen that closely! It&#8217;s everywhere. Don&#8217;t jump. Don&#8217;t run. Don&#8217;t yell. Don&#8217;t be silly. Don&#8217;t laugh. (It&#8217;s not funny.) Don&#8217;t move. Don&#8217;t talk. Don&#8217;t talk to me. Don&#8217;t ask. And then a little while later, you&#8217;re around someone with some kids who are a bit older, and you hear them talk about these kids who are a bit older and how they grew up so fast and don&#8217;t act like kids anymore. And you wonder, was it because they were told, &#8220;Don&#8217;t act like a kid&#8221;? So this song is about that. It&#8217;s a song for what it&#8217;s like when instead of telling kids &#8220;Don&#8217;t!,&#8221; you instead tell them &#8220;Let&#8217;s do!&#8221; and those kids put the pedal to the metal, and then keep on pushing it through the floorboard, until the wheels fall off.\u00a0<a href=\"http:\/\/bit.ly\/QVzXoR\" target=\"_blank\">Download the song here<\/a>. And preview more songs, along with some fantastic videos, <a href=\"http:\/\/thegoodones.com\/pages\/the-band#goodies\" target=\"_blank\">click here<\/a>.<\/p>\n<p><strong>Back to the office.<\/strong>\u00a0I read that book\u00a0<em>Delivering Happiness<\/em>\u00a0by the Zappos gang and one of the ideas we adopted from their culture was the ASK ANYTHING approach. Simply put, anyone in the entire organization can submit a question\u2014<em>anything<\/em>\u2014to Zappos CEO Tony Hsieh, and he answers it. We&#8217;ve been doing that on a monthly basis at OLG since the beginning of the year, and it&#8217;s been terrific. Back in March, I was asked about OLG&#8217;s financial stability, what with this rather significant startup suddenly in the house, crying (&#8220;Don&#8217;t cry!&#8221;) through the night for food (i.e. capital) and love (i.e. design &amp; marketing). I answered openly, of course, but you have to get hired here to read the full response. But here&#8217;s the most important part of it. The context is, at the time, we were about 1,200 hours into our work on The Good Ones. Here we go:<\/p>\n<p><em>We must have no regrets. It occurred to me last weekend\u2014and nearly took my breath away\u2014that somewhere out there, there&#8217;s a six-year old kid that is becoming obsessed with these characters and their songs, and there&#8217;s a flicker in his soul, and in about 15 years, he&#8217;s gonna be fronting a band, and some girl is gonna break his heart and that band will then make the best debut record since\u00a0<\/em>Is This It?<em>\u00a0by The Strokes. And in the band&#8217;s Pitchfork interview, this singer is gonna talk about this shirt he got when he was a kid, with some dogs on it, a shirt that he never threw away, and never forgot, and how he then got their CD\u2014a CD!\u2014and how that&#8217;s when he started picking around on a guitar and dreaming of maybe doing something that causes a serious rumble someday. And then on the band&#8217;s SNL debut, you&#8217;ll catch a glimpse of a tattoo of Adrian from The Final Hurrahs on his arm, and they&#8217;ll sneak a bit of &#8220;Penny on the Tracks&#8221; into the bridge of their new hit song. And to me, that single idea is worth 1,200 more\u00a0hours.<\/em><\/p>\n<p>It still is.<\/p>\n<p>See ya at the\u00a0release show\u00a0tomorrow night, and if not,\u00a0<a href=\"http:\/\/thegoodones.com\/collections\/all\" target=\"_blank\">order the album here<\/a>. I promise you&#8217;ll love it.<\/p>\n<p>After all, it&#8217;s our latest last chance.<\/p>\n<p>\u2013 Matt Kelley<\/p>\n",
        "slug": "numero-one-the-album"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/GoodFall_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/GoodFall_Masthead2.jpg",
        "category_name": "News & Word",
        "postDate": "2012-11-01 02:38:00",
        "author_name": "Matt Kelley",
        "title": "TGO November Releases!",
        "postBody": "<p><em><strong><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/GoodFall_500_1.jpg\"><img class=\"alignleft size-full wp-image-1280\" title=\"GoodFall_500_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/GoodFall_500_1.jpg\" alt=\"\" width=\"500\" height=\"500\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/Nov2-FinalHurrahs_5001.jpg\"><img class=\"alignleft size-full wp-image-1284\" title=\"Nov2-FinalHurrahs_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/11\/Nov2-FinalHurrahs_5001.jpg\" alt=\"\" width=\"500\" height=\"773\" \/><\/a>Announcement #1<\/strong><\/em><\/p>\n<p>On Thursday, November 1, 2012, The Good Ones Clothing Co. is thrilled to release our new Fall\/Winter line: <strong><a href=\"http:\/\/shop.thegoodones.com\/rock-on-four-legs\" target=\"_blank\">Rock on Four Legs<\/a><\/strong>!<\/p>\n<p>We&#8217;ve got some incredible new long and short sleeve tees, the long-awaited World Tour &#8220;swishy&#8221; jacket, new bottoms and, of course, the 17-track album from our band The Final Hurrahs, <em>Num\u00e9ro One<\/em>.<\/p>\n<p>What&#8217;s more, we are also thrilled to announce a <strong>new pricing structure<\/strong> for the entire line. Hop on over to <a href=\"http:\/\/www.thegoodones.com\" target=\"_blank\">TheGoodOnes.com<\/a> now and check it all out!<\/p>\n<p>________________________<\/p>\n<p><strong><em>Announcement #2\u00a0<\/em><\/strong><\/p>\n<p><strong>THE FINAL HURRAHS<\/strong><br \/>\n<em>Official band of The Good Ones Clothing Company<\/em><br \/>\n<strong>Album Release Show \/ Halloween After-Party\u00a0<\/strong><\/p>\n<p><strong>Friday, November 2nd at 6:30PM<\/strong><br \/>\n<strong>The Yellow Bird<\/strong><br \/>\n<strong>1130 East State Boulevard 46805\u00a0<\/strong><\/p>\n<p>Bring your kids in their costumes\u2014this is 2012&#8217;s last chance to get dressed up! This is the <strong>family-friendly<\/strong>\u00a0event you have been waiting for, Northeast Indiana! There will be tons of goodies and fun times for everyone. BE READY TO DANCE!<\/p>\n<p>$2\/person, or buy the new CD ($9) and your entire group gets in free.<\/p>\n<p>More details at the <a href=\"http:\/\/www.facebook.com\/events\/252068238248600\/\" target=\"_blank\">Facebook event<\/a>.<\/p>\n<p>Get a feel for the album by checking out the brand new video for &#8220;Old T-Shirt&#8221; at\u00a0<a href=\"http:\/\/www.thegoodones.com\" target=\"_blank\">TheGoodOnes.com<\/a>!<\/p>\n<p>#MadeHere!<\/p>\n",
        "slug": "tgo-november-releases"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/10\/myci_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-10-29 12:17:00",
        "author_name": "Michelle Love",
        "title": "Fort Wayne 'My City' Pins",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/10\/myci_1_500.jpg\"><img class=\"alignleft size-full wp-image-1266\" title=\"myci_1_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/10\/myci_1_500.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/10\/myci_2_500.jpg\"><img class=\"alignleft size-full wp-image-1267\" title=\"myci_2_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/10\/myci_2_500.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/10\/myci_3_500.jpg\"><img class=\"alignleft size-full wp-image-1268\" title=\"myci_3_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/10\/myci_3_500.jpg\" alt=\"\" width=\"500\" height=\"300\" \/><\/a><\/p>\n<p>We were recently asked by the <a href=\"http:\/\/ylni.org\/\">Young Leaders of Northeast Indiana<\/a> (YLNI) to collaborate, along with other community organizations, on a pin that represents pride in our community. It didn\u2019t take long for us to accept the challenge and partnership. We couldn\u2019t be more proud to call downtown Fort Wayne our home.<\/p>\n<p>The design is a simple, yet\u00a0a recognizable\u00a0symbol of this pride, with a stylized heart and a flag staking claim to this region. The flag is placed on the upper-right corner representing <a href=\"http:\/\/www.yourstorymadehere.com\/\" target=\"_blank\">Northeast Indiana<\/a>. The project initially called for a lapel pin, but has been adapted into buttons, stickers and clings\u2014all items to help us each uniquely display our pride.<\/p>\n<p>However, the pin is just one piece of a bigger puzzle. On November 2<sup>nd<\/sup>, YLNI will be hosting the My City Summit. It is a one-day conference on community engagement and attachment\u2014with a pretty impressive list of panelists and keynote speakers. I\u2019m excited to attend and be a part of moving our community in the right direction. To learn more about registering or to see a complete list of breakout sessions\u2014check out the YLNI <a href=\"http:\/\/www.ylni.org\/projects\/mycitysummit\/\">My City Summit<\/a> page.<\/p>\n<p>We love seeing our good friends at <a href=\"http:\/\/www.lutheranhealth.net\" target=\"_blank\">Lutheran Health Network<\/a> as presenting sponsors of this great event\u2014and don&#8217;t miss OLG&#8217;s own Drew Kora and Matt Kelley as panelists (in the Putting Your Passions to Work and Defining Leadership breakout sessions, respectively).<\/p>\n<p>Hope to see you there!<\/p>\n",
        "slug": "fort-wayne-my-city-pins"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/10\/20belows_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2012-10-15 17:28:00",
        "author_name": "Jake Sauer",
        "title": "Europe's Finest Punk Rockers",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/10\/20belows_illo_500.jpg\"><img class=\"alignleft size-full wp-image-1265\" title=\"20belows_illo_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/10\/20belows_illo_500.jpg\" alt=\"\" width=\"500\" height=\"641\" \/><\/a>Friday, October 19th at the Brass Rail.<\/p>\n",
        "slug": "europes-finest-punk-rockers"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/10\/YSMH_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-10-05 16:28:00",
        "author_name": "Matt Kelley",
        "title": "Your Story Made Here Launch",
        "postBody": "<p><img class=\"alignleft size-full wp-image-1261\" style=\"line-height: 24px; font-size: 16px;\" title=\"YSMH_sm\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/10\/YSMH_sm.jpg\" alt=\"\" width=\"350\" height=\"896\" \/><\/p>\n<p>On Monday, October 1st, the <em><a href=\"http:\/\/www.yourstorymadehere.com\" target=\"_blank\">Your Story Made Here<\/a><\/em> campaign launched. YSMH is a continuation of the <a href=\"http:\/\/neindiana.com\" target=\"_blank\">Northeast Indiana Regional Partnership<\/a>&#8216;s Made Here communications campaign, a comprehensive strategy to deliver on the Partnership&#8217;s mission to develop, attract and retain talent.<\/p>\n<p>Most people are familiar with the <em>develop<\/em> side of that mission, conveyed through the <a href=\"http:\/\/www.talentmadehere.com\" target=\"_blank\">Talent Made Here<\/a> campaign (yes, the one with Curtis). Your Story Made Here delivers on the <em>attract &amp; retain<\/em> portion of the mission.<\/p>\n<p>With a robust website, shareable, link-laden website and a baker&#8217;s dozen web videos, YSMH puts the spotlight on quality of life assets all across the region, from rock climbs to rock bands, from bull rides to block parties. These events and happenings are presented through interviews with real people, on-location. There are no scripts\u2014just passionate people talking about the things that enrich their lives in Northeast Indiana.<\/p>\n<p>We worked with our good friends at <a href=\"http:\/\/www.redtideproductions.com\" target=\"_blank\">Red Tide Productions<\/a> on video production. Their work is stunning, and their sense of adventure is just right. And this is rather important: Matt would like to note that they were fun to hang out with all summer.<\/p>\n<p>So we hope you&#8217;ll <a href=\"http:\/\/www.yourstorymadehere.com\" target=\"_blank\">check out the site<\/a>, read every word, and watch every video. We hope you&#8217;ll share it with your friends and your family, and we hope you&#8217;ll use it when you talk to people about the great opportunities that are all around us.<\/p>\n<p>This was a real gig, but it was also a true labor of love, and we all feel lucky to have been the Partnership&#8217;s partner in telling these stories.<\/p>\n<p>Check out the campaign&#8217;s TV spots below!<\/p>\n<p><iframe src=\"http:\/\/www.youtube.com\/embed\/Qd5PGxEn87E?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p><iframe src=\"http:\/\/www.youtube.com\/embed\/OfcecyULXik?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p><iframe src=\"http:\/\/www.youtube.com\/embed\/BtH1zulCmDQ?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p><iframe src=\"http:\/\/www.youtube.com\/embed\/Suf_IVvthdg?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n",
        "slug": "your-story-made-here-launch"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/10\/TBR_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2012-10-05 11:56:00",
        "author_name": "Jake Sauer",
        "title": "Teenage Bottlerocket & Toys That Kill",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/10\/TBR_poster_500.jpg\"><img class=\"alignleft size-full wp-image-1256\" title=\"TBR_poster_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/10\/TBR_poster_500.jpg\" alt=\"\" width=\"500\" height=\"380\" \/><\/a>On Sunday, October 14, make your way to the Brass Rail to see some\u00a0premier\u00a0touring punk bands. <a href=\"http:\/\/www.youtube.com\/watch?v=3ZS99rL73vk&amp;feature=related\">Teenage Bottlerocket<\/a> (Laramie, WY) and <a href=\"http:\/\/www.youtube.com\/watch?v=2wVNnkUT5Z4&amp;feature=fvwrel\">Toys That kill <\/a>(San-Pedro, CA) are long-time favorites of mine. And then there&#8217;s the up-and-coming <a href=\"http:\/\/maskedintruder.bandcamp.com\/album\/masked-intruder\">Masked Intruder<\/a> with local dudes, <a href=\"http:\/\/www.reverbnation.com\/flamingonosebleed\">Flamingo Nosebleed<\/a>.<\/p>\n",
        "slug": "teenage-bottlerocket-toys-that-kill"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/07\/LHNtv_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-09-18 18:54:00",
        "author_name": "OLG Newswire",
        "title": "Real Patients\/Real Stories",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/07\/LHN_tv_outtakes_500.jpg\"><img class=\"alignleft size-full wp-image-1196\" title=\"LHN_tv_outtakes_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/07\/LHN_tv_outtakes_500.jpg\" alt=\"\" width=\"500\" height=\"970\" \/><\/a>All facets of our <a href=\"http:\/\/www.lutheranhealth.net\/\">Lutheran Health Network<\/a> marketing materials showcase real patients with real stories. This can be a challenging process, but it&#8217;s soo worthwhile in the long run. Having the opportunity to interact with patients and hear their stories is truly amazing, it really helps you put\u00a0<em>your life <\/em>into perspective.\u00a0Throughout the course of the campaign we&#8217;ve met with cancer survivors, Birthplace parents, ER patients, heart and kidney transplant patients,\u00a0Level 1 Heart patients, bariatrics patients\u2014and many more.<\/p>\n<p>We wanted to share a few of the latest patient stories with you, as well as some behind-the-scenes photos\u2014notice Matt in the OR in a bunny suit (that&#8217;s what they call the scrubs he&#8217;s wearing!)\u00a0Many thanks to all the patients we&#8217;ve spoken with and met, you&#8217;ve managed to impact me and I&#8217;m sure many others in the region that have watched the TV spots, thank you!<\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"http:\/\/player.vimeo.com\/video\/43819625?title=0&amp;byline=0&amp;portrait=0\" width=\"800\" height=\"450\" frameborder=\"0\"><\/iframe><\/p>\n<p><iframe src=\"http:\/\/player.vimeo.com\/video\/43855579?title=0&amp;byline=0&amp;portrait=0\" width=\"800\" height=\"450\" frameborder=\"0\"><\/iframe><\/p>\n<p><iframe src=\"http:\/\/player.vimeo.com\/video\/43599420?title=0&amp;byline=0&amp;portrait=0\" width=\"800\" height=\"450\" frameborder=\"0\"><\/iframe><\/p>\n<p><iframe src=\"http:\/\/player.vimeo.com\/video\/43564558?title=0&amp;byline=0&amp;portrait=0\" width=\"800\" height=\"450\" frameborder=\"0\"><\/iframe><\/p>\n<p><iframe src=\"http:\/\/player.vimeo.com\/video\/49700770\" width=\"800\" height=\"450\" frameborder=\"0\"><\/iframe><\/p>\n<p><iframe src=\"http:\/\/player.vimeo.com\/video\/46695394?title=0&amp;byline=0&amp;portrait=0\" width=\"800\" height=\"450\" frameborder=\"0\"><\/iframe><\/p>\n",
        "slug": "telling-the-lhn-network-stories-of-2012"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/09\/480_marah+blue.jpg",
        "category_name": "Show & Event",
        "postDate": "2012-09-14 23:53:00",
        "author_name": "Matt Kelley",
        "title": "Live from One Lucky Guitar, It's...",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/09\/500_marah+blue.jpg\"><img class=\"alignleft size-full wp-image-1244\" title=\"500_marah+blue\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/09\/500_marah+blue.jpg\" alt=\"\" width=\"500\" height=\"773\" \/><\/a>Over the last few years, we&#8217;ve been pleased to be able to present some of our very favorite musicians, right here within the hallowed walls of 1301 Lafayette Street.<\/p>\n<p>Mark Hutchins&#8217; memorable <em>Sleepy Furnace<\/em>\u00a0album release show, featuring Kevin Hambrick, C. Ray Harvey and our good buddy Josh Hall.<\/p>\n<p>David Bazan, of Pedro the Lion.<\/p>\n<p>IKE REILLY.<\/p>\n<p>Eef Barzelay, of Clem Snide.<\/p>\n<p>Tim &#8220;Let&#8217;s Not Get Famous&#8221; Rogers, of You Am I.<\/p>\n<p>And now: MARAH.<\/p>\n<p>We&#8217;re pleased to co-present Marah and Blue Mountain at The Brass Rail on Wednesday, October 3rd, 9PM. Longtime readers know that Marah has been an incredibly important band for OLG, and me personally, over the years, and it&#8217;s safe to say that John and Corey at the Brass Rail cite the Blue Mountain folks in the same <em>&#8220;might not be here without &#8217;em&#8221;<\/em>\u00a0kind of way. The fact that Blue Mountain and Marah are out on a co-headlining tour, and The Brass Rail and OLG get to co-present them in Fort Wayne, is beyond imaginable for all of us.<\/p>\n<p><strong>BUT FIRST\u2026before that Rail set\u2026we talked to Dave and Christine from Marah and they&#8217;re going to do an incredibly special &#8220;in-boutique&#8221; acoustic matinee performance in our office at 6PM that very same day. This will actually be in our office\u2014not the Lotus Gallery\u2014and therefore seating (er, floorspace) is extremely limited. We&#8217;ll be running audio and video of the performance, and who knows what Marah will do with it going forward?\u00a0<\/strong><\/p>\n<p><strong>Best of all\u2014the show is free.\u00a0<\/strong><\/p>\n<p><strong>Tickets for the Rail show are available at <a href=\"http:\/\/www.brownpapertickets.com\/event\/272707\" target=\"_blank\">BrownPaperTickets.com<\/a>. The first few dozen sold will also include admission to the OLG show. So go pick a couple up, now. Any questions? Just email us.<\/strong><\/p>\n<p><strong>We promise it&#8217;ll be an evening to remember.\u00a0<\/strong><\/p>\n<p><iframe src=\"http:\/\/player.vimeo.com\/video\/50756037\" width=\"800\" height=\"450\" frameborder=\"0\"><\/iframe><\/p>\n<div style=\"clear: left;\"><a href=\"http:\/\/vimeo.com\/50756037\">Marah<\/a> from <a href=\"http:\/\/vimeo.com\/redtideproductions\">Red Tide Productions<\/a> on <a href=\"http:\/\/vimeo.com\">Vimeo<\/a>.<\/div>\n",
        "slug": "live-from-one-lucky-guitar"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/09\/Rock_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2012-09-13 13:04:00",
        "author_name": "Jake Sauer",
        "title": "Rock 'N' Reel",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/09\/RockReel_Poster_500.jpg\"><img class=\"alignleft size-full wp-image-1252\" title=\"Rock&amp;Reel_Poster_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/09\/RockReel_Poster_500.jpg\" alt=\"\" width=\"500\" height=\"841\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/09\/RockReel_Postcard_500.jpg\"><img class=\"alignleft size-full wp-image-1253\" title=\"Rock&amp;Reel_Postcard_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/09\/RockReel_Postcard_500.jpg\" alt=\"\" width=\"500\" height=\"700\" \/><\/a>On October 6th, <a href=\"http:\/\/www.cinemacenter.org\/\">Cinema Center<\/a> will be hosting an all-day rock documentary film festival\u2014<a href=\"http:\/\/www.facebook.com\/events\/461400077215210\/\">Rock &#8216;N&#8217; Reel<\/a>\u2014 featuring five films and ending with a &#8220;wrap party&#8221; with indie band Timber!!!. In the spirit of previous work for Cinema Center (<a href=\"http:\/\/www.facebook.com\/photo.php?fbid=442844218077&amp;set=a.52646313077.58625.25458803077&amp;type=1&amp;theater\">Lebowskifest<\/a>, anyone?), OLG decided to donate the visual promotions for the event: posters, postcard flyers and web images. We love working with all those talented &amp; cool cinephiles.<\/p>\n<p>Get yourself an all-day pass at Cinema Center or <a href=\"http:\/\/www.facebook.com\/neatneatneatrecords\">Neat Neat Neat Records<\/a>, and let&#8217;s talk music!<\/p>\n",
        "slug": "rock-n-reel"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/09\/gwcc-main.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/09\/lead1.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-09-06 18:11:00",
        "author_name": "OLG Newswire",
        "title": "New Grand Wayne Website",
        "postBody": "<p><img class=\"alignleft size-full wp-image-1249\" title=\"1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/09\/1.jpg\" alt=\"\" width=\"500\" height=\"335\" \/> <img class=\"alignleft size-full wp-image-1250\" title=\"2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/09\/2.jpg\" alt=\"\" width=\"500\" height=\"335\" \/> <img class=\"alignleft size-full wp-image-1251\" title=\"3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/09\/3.jpg\" alt=\"\" width=\"500\" height=\"335\" \/>The Grand Wayne Convention Center&#8217;s website has always been one of our favorites here at OLG. If you had visited the website anytime in the last few years, you may have been dazzled by the tasteful use of Flash animation and interactivity. However, needs change as our technology changes. With the advent of modern browser technology and mobile device use, a lot can be accomplished that wasn&#8217;t possible even a year ago.<\/p>\n<p>Stat Counter&#8217;s Global Stats estimate that mobile devices account for 11.78% of all internet traffic and is growing, while the market share for desktop users is on a slow decline. Studies have shown that mobile users abandon websites in roughly half the time that a desktop user would when a website is slow to load.<\/p>\n<p>So, while evaluating the needs of the Grand Wayne Convention Center&#8217;s website redesign, it was clear that the viewing experience for mobile and tablet users was a top priority. While it was tough to see one of our most beloved sites go, it&#8217;s even greater to have a new future-proof, updatable and fast loading website. And we love this new approach to web design and development at OLG. These pseudo constraints force us to think creatively and make for a more coherent, experience from platform to platform.<\/p>\n<p>If you haven&#8217;t seen it yet, check out the fresh new Grand Wayne Convention Center website <a href=\"http:\/\/grandwayne.com\" target=\"_blank\">here<\/a>.<\/p>\n<p><em>(Pro tip: resize your browser to see the various tablet and mobile versions of the website.)<\/em><\/p>\n",
        "slug": "grand-wayne-v2"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/09\/OWTH_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2012-09-04 15:12:00",
        "author_name": "Jake Sauer",
        "title": "Off with Their Heads",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/09\/OWTH_poster_500.jpg\"><img class=\"alignleft size-full wp-image-1241\" title=\"OWTH_poster_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/09\/OWTH_poster_500.jpg\" alt=\"\" width=\"500\" height=\"750\" \/><\/a>&#8220;Off With Their Heads might be the best punk band going right now, Epitaph needs them; music needs them,&#8221; says Epitaph&#8217;s owner\/president Brett Gurewitz.<\/p>\n<p>Make sure to support this band as they make their way to Fort Wayne!<br \/>\nGet your pre-order tickets at <a href=\"http:\/\/www.brownpapertickets.com\/event\/269668\">brownpapertickets<\/a>.<\/p>\n",
        "slug": "off-with-their-heads"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/kroger_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-08-27 13:23:00",
        "author_name": "OLG Newswire",
        "title": "LHN\/Kroger Marketing",
        "postBody": "<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/DSC_0034.jpg\"><img class=\"alignleft size-full wp-image-1231\" title=\"DSC_0034\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/DSC_0034.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/DSC_0037.jpg\"><img class=\"alignleft size-full wp-image-1232\" title=\"DSC_0037\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/DSC_0037.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/DSC_00251.jpg\"><img class=\"alignleft size-full wp-image-1235\" title=\"DSC_0025\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/DSC_00251.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/DSC_00301.jpg\"><img class=\"alignleft size-full wp-image-1236\" title=\"DSC_0030\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/DSC_00301.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/DSC_00052.jpg\"><img class=\"alignleft size-full wp-image-1237\" title=\"DSC_00052\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/DSC_00052.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/DSC_00072.jpg\"><img class=\"alignleft size-full wp-image-1238\" title=\"DSC_00072\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/DSC_00072.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><\/p>\n<p>One of the more recent and public displays of Lutheran Health Network creative is with our Kroger partnership right here in Fort Wayne. The Lodge Design\/OLG crew helped push Lutheran Health Network&#8217;s &#8220;We Commit&#8221; messaging to grocery shoppers throughout the Fort Wayne market. The overall campaign provides general education on common food allergies, as well as more specific information on a gluten-free diet.<\/p>\n<p>A Lutheran Health Network physician and\u00a0dietitians will be involved in an onsite cooking demo as well as an onsite Q&amp;A session at the Kroger Cafe on Dupont Road, for more details visit <a href=\"http:\/\/www.lutheranhealth.net\/interior.php?t=217\">LutheranHealth.net<\/a>.<\/p>\n<p>While at Kroger be sure to grab various recipe cards as well as a\u00a0take-away brochure on food allergies. The brochure offers a tear-away allergy notification card for parents to use and share with others, notifying them of foods their child should avoid due to allergies. We&#8217;re very excited for this partnership and where it can go.<\/p>\n<p>Lutheran Health Network<br \/>\nWE COMMIT to Healthier Lifestyles.<\/p>\n",
        "slug": "lhnkroger-marketing"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/07\/PHIL_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/07\/PHIL_masthead211.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-08-24 19:23:00",
        "author_name": "Matt Kelley",
        "title": "The Phil PSA's: Hear It Live",
        "postBody": "<p>Check out The Phil&#8217;s new public service announcements. Working with our pals at Red Tide, we had a great time putting these together\u2014with great access to the artists, staff and fans who make this such an incredible organization. We thank the Fort Wayne Philharmonic for their trust and open-ness. And while you&#8217;re at it:\u00a0<a href=\"http:\/\/www.fwphil.org\" target=\"_blank\">SINGLE TICKETS GO ON SALE TODAY<\/a>!<\/p>\n<p><iframe src=\"http:\/\/player.vimeo.com\/video\/44388552?title=0&amp;byline=0&amp;portrait=0\" width=\"800\" height=\"450\" frameborder=\"0\"><\/iframe><\/p>\n<p><iframe src=\"http:\/\/player.vimeo.com\/video\/44388553?title=0&amp;byline=0&amp;portrait=0\" width=\"800\" height=\"450\" frameborder=\"0\"><\/iframe><\/p>\n<p><iframe src=\"http:\/\/player.vimeo.com\/video\/44388290?title=0&amp;byline=0&amp;portrait=0\" width=\"800\" height=\"450\" frameborder=\"0\"><\/iframe><\/p>\n",
        "slug": "phil-psas-embrace-it-live"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/mj_cc_dialhome.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-08-22 19:37:00",
        "author_name": "Jake Sauer",
        "title": "Character Counts Tags",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/tag_1_500.jpg\"><img class=\"alignleft size-full wp-image-1226\" title=\"tag_1_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/tag_1_500.jpg\" alt=\"\" width=\"500\" height=\"500\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/tag_2_500.jpg\"><img class=\"alignleft size-full wp-image-1227\" title=\"tag_2_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/tag_2_500.jpg\" alt=\"\" width=\"500\" height=\"500\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/tag_3_500.jpg\"><img class=\"alignleft size-full wp-image-1228\" title=\"tag_3_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/tag_3_500.jpg\" alt=\"\" width=\"500\" height=\"500\" \/><\/a>Last week I was excited to receive my first sample of the Matilda Jane tags for their fall line, <em><a href=\" http:\/\/www.matildajaneclothing.com\/\">Character Counts<\/a><\/em>. These clothing &#8220;hang tags&#8221;, along with matching neck tags (mockup at left), were created by OLG a few months ago as the visual marketing building blocks for all other materials falling within the theme.<\/p>\n<p>Matilda Jane came to us with the idea of stacked animals representing &#8220;each person&#8217;s uniqueness&#8221;. We were able to capture that feeling with the silhouette illustrations, reminiscent\u00a0of Spring&#8217;s <em><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/serendipity-launches\">Serendipity<\/a><\/em> line. I&#8217;m pretty happy with how the die-cut of the the beveled edge turned out and I think it&#8217;s an appropriate look that pairs well with the clothing&#8217;s &#8220;unpredictable&#8221; style.<\/p>\n",
        "slug": "character-counts-tags"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/Dessert_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/Dessert_Header.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-08-13 15:19:00",
        "author_name": "Jake Sauer",
        "title": "The Afterparty Continues",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/Dessert_1.jpg\"><img class=\"alignleft size-full wp-image-1218\" title=\"Dessert_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/Dessert_1.jpg\" alt=\"\" width=\"500\" height=\"368\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/Dessert_2.jpg\"><img class=\"alignleft size-full wp-image-1219\" title=\"Dessert_2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/Dessert_2.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/Dessert_3.jpg\"><img class=\"alignleft size-full wp-image-1220\" title=\"Dessert_3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/Dessert_3.jpg\" alt=\"\" width=\"500\" height=\"313\" \/><\/a>This year will mark the fourth year of Dessert, the official afterparty for <a href=\"http:\/\/tasteoftheartsfortwayne.org\/\">Taste of the Arts<\/a> in downtown Fort Wayne. As in years past, OLG has provided the visual face to promote the free, band-centered event.<\/p>\n<p>The newly announced lineup has five acts chosen by Northeast Indiana Public Radio and is hosted by <a href=\"http:\/\/www.facebook.com\/meetthemusic\">Julia Meek<\/a> (of the Meet the Music program). The stage will be set up in the Barrett &amp; McNagny parking lot on the corner of Barr &amp; Berry which is\u00a0conveniently\u00a0just south of the other Taste of the Arts activities earlier in the day. Dessert is also associated with the Cultural District&#8217;s <a href=\"http:\/\/www.facebook.com\/lastsaturdays\">Last Saturdays<\/a> series of events.<\/p>\n<p>The creative for Dessert started with the idea of simple roadside signage and a question of what the illustration could be to convey the event. The icon became the simple hand with a beverage. It has a hint of the creative from last year with the melting shapes. In addition, to the (mostly) proportional flyer, we carried the cup theme onto a more unique &#8220;3-d flyer&#8221;. We printed stickers which we applied to cups and pinned them to bulletin boards from the inside. I believe it created the visual interest needed to advertise this fun and unique event.<\/p>\n",
        "slug": "the-afterparty-continues"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/dial_landing.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/AU_Masthead.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-08-08 13:04:00",
        "author_name": "OLG Newswire",
        "title": "Arts United Events Calendar",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/AU_forecast.jpg\"><img class=\"alignleft size-full wp-image-1214\" title=\"AU_forecast\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/AU_forecast.jpg\" alt=\"\" width=\"500\" height=\"394\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/AU_daterange.jpg\"><img class=\"alignleft size-full wp-image-1215\" title=\"AU_daterange\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/AU_daterange.jpg\" alt=\"\" width=\"500\" height=\"394\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/AU_closeup1.jpg\"><img class=\"alignleft size-full wp-image-1217\" title=\"AU_closeup\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/08\/AU_closeup1.jpg\" alt=\"\" width=\"500\" height=\"394\" \/><\/a>Last year OLG redesigned the Arts United website, arming the organization with a vibrant and fully manageable website that allows them to keep fresh and updated content at all times. We recently tackled phase two of the Arts United website refresh\u2014an arts events calendar. This tool allows patrons to easily peruse various arts and cultural events happening in the community, and even purchase tickets quickly and easily.<\/p>\n<p>The website continues to use the Arts &amp; Culture Forecast, a quick overview of the next five scheduled arts and cultural events, displayed on the Arts United <a href=\"http:\/\/www.artsunited.org\/\">homepage.<\/a> But now you can click through to view the <a href=\"http:\/\/www.artsunited.org\/category\/forecast\/\">full events calendar<\/a>. The full events calendar has an extended forecast at the top of the page. Inspired by functionality on weather forecast pages, the extended forecast allows you to scroll through the next 15 events.<\/p>\n<p>But beyond just the forecast, now you can checkout Arts United events months ahead. You can checkout the full calendar view or list view, whatever your preference, and see all the upcoming activities happening in our community. Let\u2019s say you have guests coming into town and want to checkout what events are happening on a particular weekend. Just scroll through to that date and see what\u2019s on the calendar. And if the event requires tickets, easy\u2014you can click on the \u201cGet Tickets\u201d button and purchase tickets for the event using Arts United\u2019s new ArtsTix online ticketing system.<\/p>\n<p>Or maybe you want to scroll through events based on a particular category. You\u2019ll notice we have a list of categories along the left side: Visual Art, Music, Cinema, Heritage, Theatre, Festival, Dance and Community. You can click on any of these to filter events by a particular category. Looking for a particular organization\u2019s events and not sure what category it\u2019d be under? At the bottom of the page, there is a list of what Arts United organizations are included in each category.\u00a0 And not only does each category have a custom illustrated icon, but they\u2019re color coded! So when looking at the full calendar view, you can quickly see what type of events are listed and what category they fall under.<\/p>\n<p>But I think one of the best things about this new events calendar page is that it can introduce you to new arts and cultural events that you may not have otherwise attended or even known about. Maybe you\u2019re a devoted fan of the The Phil, and you go online to find their next performance and purchase tickets, but while on the events calendar page you notice a film you may want to checkout that\u2019s playing at the Cinema Center, or a Civic Theatre performance you\u2019ve got to see. It\u2019s so exciting to think that not only is this calendar an easy way to access details on your favorite arts events, but it may also introduce you to other exciting happenings in the community.<\/p>\n<p>So not sure what to do this weekend? Tomorrow? Or even tonight? Checkout the new <a href=\"http:\/\/www.artsunited.org\/category\/forecast\/\">Arts United events calendar page<\/a> and see what\u2019s happening.<\/p>\n",
        "slug": "arts-united-events-calendar"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/07\/freezone_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/07\/B_mast.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-07-31 18:19:00",
        "author_name": "Jake Sauer",
        "title": "The Bair Is Loose!",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/07\/B_cards_500.jpg\"><img class=\"alignleft size-full wp-image-1209\" title=\"B_cards_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/07\/B_cards_500.jpg\" alt=\"\" width=\"500\" height=\"800\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/07\/B_sketch.jpg\"><img class=\"alignleft size-full wp-image-1210\" title=\"B_sketch\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/07\/B_sketch.jpg\" alt=\"\" width=\"500\" height=\"285\" \/><\/a>There&#8217;s a new automotive restoration start-up in Fort Wayne. Bair Customs, Inc. is a group of dedicated guys with years of experience bringing old cars back to life\u2014and better than ever. They recently asked OLG to create a logo that would be bold, yet classy, and fit within their industry.<\/p>\n<p>The only specific art direction was to play off &#8220;Bair&#8221; in the animal sense. In the end I took the claws of a bear and by turning them sideways you not only get the representation of ferocity, but it can also look like the flames associated with a quick ride. I custom-drew the letterforms because I wanted something that was wider, bold and spoke to the craft of forming the body of a vintage vehicle. I also knew early on that I wanted the resulting brand to have an icon that could be used for touchpoints\u2014like on a work shirt or tagged on a promoted car.<\/p>\n<p>The guys at Bair are currently getting the shop together and a website up. Look for them or their moving art around town!<\/p>\n",
        "slug": "the-bair-is-loose"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/07\/DanVapid_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2012-07-26 12:17:00",
        "author_name": "Jake Sauer",
        "title": "Dan Vapid's Ottawa Stop",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/07\/DanVapid_ShowPoster_500.jpg\"><img class=\"alignleft size-full wp-image-1204\" title=\"DanVapid_ShowPoster_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/07\/DanVapid_ShowPoster_500.jpg\" alt=\"\" width=\"500\" height=\"628\" \/><\/a>Wish I could be at this show!<\/p>\n",
        "slug": "dan-vapids-ottawa-stop"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/07\/Dopamines_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2012-07-09 20:13:00",
        "author_name": "Jake Sauer",
        "title": "Dopamines + Brass Rail = Good",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/07\/DopaminesPoster_500_edited.jpg\"><img class=\"alignleft size-full wp-image-1192\" title=\"DopaminesPoster_500_edited\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/07\/DopaminesPoster_500_edited.jpg\" alt=\"\" width=\"500\" height=\"811\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/07\/dopamines_stickers_500.jpg\"><img class=\"alignleft size-full wp-image-1193\" title=\"dopamines_stickers_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/07\/dopamines_stickers_500.jpg\" alt=\"\" width=\"500\" height=\"299\" \/><\/a>Based on the old <a href=\"http:\/\/en.wikipedia.org\/wiki\/Mr._Yuk\">Mr. Yuk stickers<\/a> from my childhood, I did this poster for a good ol&#8217; punk show at the Brass Rail this Friday, the 13th. Anyone who has seen this proven Cincinnati band knows they&#8217;re especially great in a small basement or loud venue. Catch&#8217;em on this mini-tour (and first-ever Fort Wayne stop) while you can!<\/p>\n<p>Oh, I also did these complimentary DIY stickers too\u2014just &#8217;cause I can.<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "dopamines-brass-rail-good"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/OFabz_landing.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/OFABZ_masthead21.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-06-27 16:38:00",
        "author_name": "OLG Newswire",
        "title": "Retro Swimwear for Active Jetsetters",
        "postBody": "<p>I spend a lot of time thinking about the 1960s \u2014 the modern furniture and architecture were at their zenith, the fashion was close to perfection and some of the world&#8217;s best music was being written and recorded \u2014 laying the foundation for awesome music for decades to come. And underneath the pop culture veneer, fueling it, were emerging ideas that would challenge social and cultural norms for all time. Bob Dylan said, &#8220;People today are still living off the table scraps of the sixties. They are still being passed around \u2014 the music and the ideas.&#8221;<\/p>\n<p>So, the time period probably means a lot of different things to different people. And yet, despite any personal connotations, there&#8217;s something amazing about the iconic style of the 60&#8217;s that transcends all of this. It&#8217;s just cool. Period. We&#8217;re not sure why, and we&#8217;re really not that interested in finding the answer. Frankly, it doesn&#8217;t seem to matter, because the era hangs with us and comes back each season, re-imaginted and re-invented and we can&#8217;t really get enough of it.<\/p>\n<p>So, like I said, I spend a lot of time thinking about the 1960s, so when the brief for OFabz Swimwear landed on my desk (no pun intended), I was elated. A local entrepreneur, Olivia Fabian, was creating a swimwear line inspired by vintage 60&#8217;s style. She needed a logo that portrayed the vibe of her suits \u2014 which is, according to Ofabz.com, &#8216;a bit on the retro side, hinting at that time in American history when sex was still cute and bomb shelters were en vogue.&#8217;\u00a0This would be a fun logo to design.<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/OFabz-Business-Cards.jpg\"><img class=\"size-full wp-image-1188 alignleft\" title=\"OFabz Business Cards\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/OFabz-Business-Cards.jpg\" alt=\"OFabz Business Card\" width=\"500\" height=\"394\" \/><\/a><\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/OFabz-Business-Cards-2.jpg\"><img title=\"OFabz Business Cards 2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/OFabz-Business-Cards-2.jpg\" alt=\"Business Card Close-Up\" width=\"500\" height=\"394\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/OFabz-Business-Tags.jpg\"><img title=\"OFabz Business Tags\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/OFabz-Business-Tags.jpg\" alt=\"Tags\" width=\"500\" height=\"394\" \/><\/a><\/p>\n<p>Olivia&#8217;s story is pretty cool. Did you know she&#8217;s an accomplished ice skater? Curiously, her swimwear line began in an ice skating rink when she was 18 months old: &#8220;my mother put me on ice skates. She made every costume I wore as a national competitor and professional figure skater. And not just my costumes. We started selling skating apparel at local competitions and went on to sell costumes to competitive skaters in Japan, Australia, Spain, the UK, and beyond.&#8221;<\/p>\n<p>One day, she took her extra pieces of Lycra and applied her talents to making bathing suits. Not only was she after a retro style, she wanted to create swimwear that was usable for more than wading in the pool and getting a tan. She wanted to make a bikini for girls who want to wakeboard and water ski while looking adorable at the same time. Along those lines, she also created the &#8220;whim suit,&#8221; a mesh one piece garment, that serves as a protective layer over a swimsuit. Pretty neat, really. Cool stuff, all around. We love the throwback quirkiness of her suits. When we first met Olivia, she said &#8220;look, you always have fun in a bathing suit, right?&#8221; (Apparently, even when you&#8217;re cutting the grass, see photo above.)\u00a0And so, as we set out to design a fun, retro, active logo with matching hang tags for her line.<\/p>\n<p>Inspired by old soda labels and 60&#8217;s jazz record covers, the OFabz logo is built from custom letterforms, augmented by an iconic starburst. The design is a little rough around the edges \u2014 imperfect even. And the printing is on nice toothy paper and everything has a slightly dusty, yellow hue. You see, we wanted it to feel a little dusty, a little faded. Like something you&#8217;d find in a decades-old fashion magazine or pattern book in your grandmother&#8217;s basement. The hang tags were die cut into a geometric shape to carry home the geometry-obsessed styles of the time.<\/p>\n<p>Olivia&#8217;s busy working on her summer line of suits, and building a new website and online store to sell her merchandise, so keep your eye on\u00a0<a title=\"OFabz Swimwear\" href=\"http:\/\/www.ofabz.com\/\" target=\"_blank\">OFabz.com<\/a>\u00a0for updates.\u00a0Want to see her suits sooner? As part of\u00a0<a href=\"http:\/\/www.downtownfortwayne.com\/have-fun\/last-saturdays\/\">Downtown Fort Wayne&#8217;s Last Saturdays<\/a>\u00a0series, she&#8217;s hosting a pop up shop at Lotus Gallery, 1301 Lafayette St., on June 30th. Word has it she&#8217;ll be unveiling her new men&#8217;s swimsuit, too, which she says will have a nice 60&#8217;s mens&#8217; cut. I was intrigued, so I asked her to describe the shorts.<\/p>\n<p>She said, &#8220;they&#8217;ll be a bit shorter and more slim fitting than the big, baggy, gross surfer shorts that you see everywhere. Think James Bond.&#8221;<\/p>\n<p>&#8220;Like, Sean Connery in Thunderball?&#8221; I responded.<\/p>\n<p>&#8220;Exactly.&#8221;<\/p>\n<p>I&#8217;m <em>pretty<\/em> sure I can pull off that look.<\/p>\n",
        "slug": "ofabz"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/Snider_Dial_Home_4801.jpg",
        "category_name": "Show & Event",
        "postDate": "2012-06-26 14:07:00",
        "author_name": "Matt Kelley",
        "title": "Age Like Wine: Todd Snider",
        "postBody": "<p>You may have recently heard the news that America&#8217;s best working songwriter is\u00a0<a href=\"http:\/\/www.bobdylan.com\/us\/news\/north-american-concert-dates\" target=\"_blank\">coming to Fort Wayne<\/a>. No, no, not that one.<\/p>\n<p>I&#8217;m talking about Todd Snider.<\/p>\n<p>I first fell for Todd in 2004, at the start of the second half of his career. (You may remember a couple of buzz cuts from Todd&#8217;s debut album back in the mid-90s, like I did, and maybe recall liking them, but not in a way that made it occur to you that you wanted to come back and see what he&#8217;s up to now.)<\/p>\n<p>Todd was on John Prine&#8217;s Oh Boy Records label at this point and had put out his sixth album,\u00a0<em>East Nashville Skyline<\/em>. My girl and I had just been looking for a place to call home in East Nashville\u2014spoiler alert: never found one. I picked up a copy of\u00a0<em>Nashville Scene\u00a0<\/em>and read a review of this album by Peter Cooper and thought, &#8220;Well, crap, I\u00a0<em>have<\/em>\u00a0to hear this.&#8221;This album was the soundtrack to a borough we thought we might like to live in.<\/p>\n<p>As with so many (but not quite all) of Todd&#8217;s records,\u00a0<em>ENS<\/em>\u00a0has a horrible album cover. It&#8217;s also one of my\u00a0<a href=\"http:\/\/www.oneluckyguitar.com\/dial\/certified-classics-matthew-sean-kelley\" target=\"_blank\">top-ten records of all time<\/a>, top to bottom with incredible Snider songs and a few choice covers\u2014including the 55-year old &#8220;Enjoy Yourself&#8221; which Oh Boy honcho Al Bunetta reportedly sang to Todd as he (Todd) lay in a hospital bed. Some might argue that Todd&#8217;s follow-up,\u00a0<em>The Devil You Know<\/em>, is even better\u2014and maybe that&#8217;s true. (I stick with\u00a0<em>ENS<\/em>\u00a0because we can all spend a lot of time, sometimes, chasing the feeling of that first kiss.)<\/p>\n<p>One Lucky Guitar used to do a lot of work for Oh Boy and we got asked to do the artwork for Todd&#8217;s last album for the label, an odds &amp; ends collection called\u00a0<em>Peace, Love and Anarchy<\/em>. It&#8217;s a mixed bag, as those kinds of albums sometimes are, but contains some drop-dead killer tracks, including a song called &#8220;East Nashville Skyline&#8221; that is one of Todd&#8217;s very best songs, and which was left off of the album of the same name.<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/snider-FW_low.jpg\"><img title=\"snider-FW_low\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/snider-FW_low.jpg\" alt=\"\" width=\"500\" height=\"773\" \/><\/a>By the time we were asked to do the artwork, I&#8217;d seen Todd in concert a few times, and knew he performed barefoot. Being barefoot onstage seemed to be something of a signature move. (He memorialized the approach in his song &#8220;Conservative Christian Right-Wing Republican Straight White American Males&#8221; in which he refers to himself as a &#8220;Tree-huggin&#8217;, peace-lovin&#8217;, pot-smokin&#8217;, barefootin&#8217;, folk-singin&#8217;, gay weddin&#8217;, pro-choicin&#8217;, lazy-ass hippie.&#8221;)<\/p>\n<p>So for the album cover we took a photo of my own bare feet with some jeans that were a bit too long and my buddy Matt Traughber illustrated them and then they were on the cover. I handwrote all the song titles out like a setlist and used those, too, and figured someday I would say, &#8220;Hey, Todd Snider, those aren&#8217;t your feet and your handwriting on your album cover, those are my feet and my handwriting on your album cover.&#8221;<\/p>\n<p>The rap on Todd is just that\u2014he&#8217;s an &#8220;aw, shucks&#8221; freewheeling stoner with a warm-hearted, couldn&#8217;t-care-less approach to\u2026everything. And that&#8217;s kind of true, I imagine. But like that other songwriter and his Woody Guthrie incarnation (not to mention a few dozen others), I sometimes think Todd is the greatest, longest-running character actor of his generation. And he&#8217;s the smartest, most eloquent guy in the room. Underneath the bumbling, beyond the bare feet\u2026there&#8217;s a guy putting on a <em>show<\/em> that absolutely warrants being on the Arts United Center&#8217;s stage, where so many memorable theatrical performances have gone before. It seems like he&#8217;s making it all up on the spot; I think it&#8217;s rehearsed to perfection. And it&#8217;s absolutely brilliant. (And worth noting\u2014authentic to the core.)<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/Snider_poster_500.jpg\"><img title=\"Snider_poster_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/Snider_poster_500.jpg\" alt=\"\" width=\"500\" height=\"820\" \/><\/a>So yeah, Snider is a can&#8217;t-miss live performer, and if you didn&#8217;t make it to the <a href=\"http:\/\/www.oneluckyguitar.com\/dial\/wednesday-is-the-loneliest-day\" target=\"_blank\">Tim Rogers concert at 1301 Lafayette<\/a>, this is your last chance to see your favorite show of the year. He&#8217;s as much storyteller as singer. As much stand-up comedy as musical performer. Naysayers may note he&#8217;s too liberal and takes too many shots at those across the aisle (or pew). I really don&#8217;t think that&#8217;s the case\u2014he&#8217;s endlessly empathetic, and calls out foolishness with equal abandon, wit and insight, no matter which side you&#8217;re on, if there even are sides. At a Todd Snider show, you&#8217;ll laugh. You&#8217;ll consider. You may get a little mad. Your heart may break just a little bit. You&#8217;ll be talking about it the whole next day, and through the weekend, and buying up his music next week. (Again, the order to tackle is:\u00a0<em>East Nashville, Devil You Know, Agnostic Hymns, Near Truths and Hotel Rooms*<\/em>, then take a breather. (There are other artists to listen to, too.))<\/p>\n<p>* The live solo\u00a0<em>Near Truths<\/em>\u00a0neatly (and sometimes hilariously) sums up everything pre-<em>East Nashville<\/em>\u2014and gives you a snapshot of his live shows\u2014so much that you don&#8217;t really need to revisit any of the earlier studio records.<\/p>\n<p>Earlier this year, on the same day, Todd Snider and Bruce Springsteen released albums. Both were written up as being &#8220;of the times&#8221;\u2014songs about the economic challenges (and perhaps injustices) that many Americans are facing, songs about the American middle- and lower-class, songs for an election year. Readers of\u00a0<em>The Dial<\/em>\u00a0(or people who have more than one drink with me) know that I love Bruce\u2014I honestly don&#8217;t think this whole &#8220;One Lucky Guitar, Inc.&#8221; thing would be here today if it weren&#8217;t for the music and performance of Bruce (and that other songwriter, Bob). Having said that, Snider&#8217;s\u00a0<em>Agnostic Hymns and Stoner Fables<\/em>\u00a0is an incisive, ragged, free, funny and effortlessly cathartic album that is\u2014against all odds\u2014fun to listen to\u00a0<em>and<\/em>\u00a0tackles issues you might find in higher-ed economic and philosophy courses. Bruce&#8217;s record is the opposite: way too populist, too simplified, too everyman. It&#8217;s like he forgot his parocosm, if you<a href=\"http:\/\/www.nytimes.com\/2012\/06\/26\/opinion\/brooks-the-power-of-the-particular.html\" target=\"_blank\">\u00a0let\u00a0<em>NY Times<\/em>&#8216; David Brooks introduce you to a new word<\/a>. Plus, the production sucks. It&#8217;s not a bad album, it&#8217;s just not the one to define the times, not the one to own the year. (Todd&#8217;s is.)<\/p>\n<p>The first song on\u00a0<em>East Nashville Skyline<\/em>\u00a0is &#8220;Age Like Wine&#8221;; I thought it was perfect the first time I heard it, in 2004, and interestingly enough it has fulfilled its title and only gotten better with age. I sing the first line of the song in my head a few times a day, every day. It&#8217;s a challenge, a defense, a position. A point of pride. Todd, too, has fulfilled the song&#8217;s promise.<\/p>\n<p>I hope we&#8217;re all so lucky.<\/p>\n<p>&nbsp;<\/p>\n<p><em>&#8220;Age Like Wine&#8221;<\/em>\u00a0by Todd Snider<\/p>\n<p><em>My new stuff is nothing like my old stuff was<br \/>\n<\/em><em>and neither one is much when compared to the show<br \/>\n<\/em><em>which will not be as good as some other one you saw,<br \/>\n<\/em><em>so help me, I know, I know, I know<br \/>\n<\/em><em>I am an old-timer, old-timer, it&#8217;s too late to die young now<br \/>\n<\/em><em>old-timer, five-and-dimer, trying to find a way to age like wine somehow\u00a0<\/em><\/p>\n<p><em>I met every fool that ever signed their name upon these walls<br \/>\n<\/em><em>in the backs of all these beer joints and concert halls<br \/>\n<\/em><em>I&#8217;ve been through seven managers, five labels, a thousand picks and patch cables<br \/>\n<\/em><em>three vans, a band, a bunch of guitar stands, and cans and cans and cans of beer<br \/>\n<\/em><em>and bottles of booze and bags of pot and a thousand other things I forgot<br \/>\n<\/em><em>I thought that I&#8217;d be dead by now<br \/>\n<\/em><em>But I&#8217;m not.\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/tickets.artstix.org\/TheatreManager\/1\/login&amp;event=0\" target=\"_blank\">Get your tickets<\/a>\u00a0at Arts United&#8217;s website.<\/p>\n",
        "slug": "age-like-wine-todd-snider"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/Syfy_Dial_Home_480.jpg",
        "category_name": "Love & Like",
        "postDate": "2012-06-20 14:13:00",
        "author_name": "Jake Sauer",
        "title": "Our Stash of Syfy Promotions",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/Vampire_1.jpg\"><img class=\"alignnone size-full wp-image-1150\" title=\"Vampire_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/Vampire_1.jpg\" alt=\"\" width=\"500\" height=\"1992\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/Destination_1.jpg\"><img class=\"alignnone size-full wp-image-1151\" title=\"Destination_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/Destination_1.jpg\" alt=\"\" width=\"500\" height=\"996\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/Fact_11.jpg\"><img class=\"alignnone size-full wp-image-1153\" title=\"Fact_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/Fact_11.jpg\" alt=\"\" width=\"500\" height=\"664\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/sanctuary_1.jpg\"><img class=\"alignnone size-full wp-image-1154\" title=\"sanctuary_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/sanctuary_1.jpg\" alt=\"\" width=\"500\" height=\"996\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/Neverland_1.jpg\"><img class=\"alignnone size-full wp-image-1155\" title=\"Neverland_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/Neverland_1.jpg\" alt=\"\" width=\"500\" height=\"664\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/Alice_1.jpg\"><img class=\"alignnone size-full wp-image-1156\" title=\"Alice_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/Alice_1.jpg\" alt=\"\" width=\"500\" height=\"664\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/Alphas.jpg\"><img class=\"alignnone size-full wp-image-1157\" title=\"Alphas\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/Alphas.jpg\" alt=\"\" width=\"500\" height=\"996\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/FaceOff_3.jpg\"><img class=\"alignnone size-full wp-image-1158\" title=\"FaceOff_3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/FaceOff_3.jpg\" alt=\"\" width=\"500\" height=\"996\" \/><\/a>In our building, there are several other tenants. One of those neighbors is Mike &#8220;Bubba Summs&#8221; Summers\u2014publisher of the <a href=\"http:\/\/www.fortwaynereader.com\/home.php?issue=199\">Fort Wayne Reader<\/a>. Because of a past review he did on some Syfy show, Mike now receives some amazing promotional materials from the cable channel. When he&#8217;s done looking at it, he brings these intricate, limited edition direct-mailers down the hall for us designers to drool over.<\/p>\n<p>These pictures represent just some of the promotional pieces we&#8217;ve collected over the years. It initially blew us away how much production (and cost!) must go into making these things\u2014from completely custom boxes and covers to pop-up books and useable stamps. We haven&#8217;t found out who designs these little works of art, but perhaps it&#8217;s internal staff at Syfy. Either way it&#8217;s fun work!<\/p>\n<p>Some of the highlights include a promotional book on a vampire-related TV show that had so many unique inserts\u2014including a replica blood pouch, bubble wrap and fabric swatches\u2014all contained in a thick, custom sleeve. Then there was the advertisement for Destination Truth which was a 3-D castle that upon lifting out of its surrounding packaging, let out a ghostly shriek from an embedded\u00a0music chip. I also enjoyed a piece showing the use of lenticular printing for a show all about before-and-afters.<\/p>\n<p>We hope we keep getting these in the future as it&#8217;s some great inspiration for our own projects!<\/p>\n",
        "slug": "our-stash-of-syfy-promotions"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/TMH_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/TMH_960.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-06-07 21:30:00",
        "author_name": "Jake Sauer",
        "title": "Talent Made Here: Completing Degrees",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/TMHJ_dial_2_500.jpg\"><img class=\"alignnone size-full wp-image-1058\" title=\"TMHJ_dial_2_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/TMHJ_dial_2_500.jpg\" alt=\"\" width=\"500\" height=\"300\" \/><\/a>This spring kicked off OLG&#8217;s continuation of working with the Northeast Indiana Regional Partnership and Talent Initiative on the <a href=\"http:\/\/talentmadehere.com\/\">Talent Made Here<\/a> campaign\u2014getting the word out on the importance of higher education and life-long learning. In the past, our\u00a0 focus was specifically on STEM (Science, Technology, Engineering and Math) education and how interest in those subjects could help in Northeast Indiana&#8217;s goal of training the skilled workers we&#8217;ll need for an advanced workforce. This time around we&#8217;re promoting the idea of people finishing certificates or degrees that they may have already started but now put off.<\/p>\n<p>We spent time looking at research\u2014what makes people stop attending school, and what can motivate them to go back. Our first rollout of creative came in the form of outdoor. Not only did we need to emphasize the value of a certificate or degree, but we needed to do so in the mindset of <a href=\"http:\/\/talentmadehere.com\/biggoal\">Vision 2020&#8217;s <\/a>Big Goal which wants 60% of Northeast Indiana&#8217;s workforce to have a certificate or degree by the year 2025. Like past billboards, we took the angle of being blunt yet motivational.<\/p>\n<p>Next came the TV spots which have always been fronted by our lovable spokesperson, Curtis. We also decided to introduce his accomplice, Jenn, to the mix. As a combo, they&#8217;d both be explaining how TalentMadeHere.com could be your first step in learning more about additional schooling and solutions to make it happen. In between the narrative are webcam videos of people giving real-life perspectives on this subject. In the end they&#8217;re a little less zany than other TMH spots, but we thought the tone had to be more serious for the audience at hand. We realize it is not easy, but it is worth it!<\/p>\n<p>The discussion of &#8220;adult learners&#8221; carries on to the <a href=\"http:\/\/talentmadehere.com\/section\/workforce\/adult-learner\">website<\/a>. Check it out!<\/p>\n<p><iframe src=\"http:\/\/player.vimeo.com\/video\/42399770?title=0&amp;byline=0&amp;portrait=0\" width=\"800\" height=\"450\" frameborder=\"0\"><\/iframe><\/p>\n<p><iframe src=\"http:\/\/player.vimeo.com\/video\/42542558?title=0&amp;byline=0&amp;portrait=0\" width=\"800\" height=\"450\" frameborder=\"0\"><\/iframe><\/p>\n<p><iframe src=\"http:\/\/player.vimeo.com\/video\/43614723?title=0&amp;byline=0&amp;portrait=0\" width=\"800\" height=\"450\" frameborder=\"0\"><\/iframe><\/p>\n",
        "slug": "talent-made-here-completing-degrees"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/480-eef_tim.jpg",
        "category_name": "Show & Event",
        "postDate": "2012-06-06 13:51:00",
        "author_name": "Matt Kelley",
        "title": "Wednesday is the loneliest day.",
        "postBody": "<p><em>Wednesday, June 6th<\/em><\/p>\n<p>Two Wednesdays ago, we were lucky to host <strong>Eef Barzelay of Clem Snide<\/strong> and Chris Otepka of Heligoats for a tremendous performance right here at 1301 Lafayette, just below our office. Then last Wednesday, we were blessed to host <strong>Tim Rogers of You Am I<\/strong> and The Phil&#8217;s Brass Quintet for a ridiculously great performance right here at 1301 Lafayette, just below our office.<\/p>\n<p>A week later, I&#8217;m still not sure I believe that any of it really happened, nor what we can possibly do tonight to keep the streak alive. I&#8217;m also not sure what to do with the rest of my life, but that&#8217;s not really why you called, is it?<\/p>\n<p>If you were at the shows, we thank you for your support and awesomeness.<\/p>\n<p>In between these two gigs, we took over the same space\u2014Lotus Gallery\u2014to stage <strong>Bike It (Celebrating the Art of the Bicycle)<\/strong> as part of the Cultural District&#8217;s Last Saturdays programming. <a href=\"http:\/\/bit.ly\/KZSxY2\" target=\"_blank\">Click here to view a video recap<\/a> of that memorable evening.<\/p>\n<p>\u2013 Matt Kelley<\/p>\n<p>Here are some photos from the concerts, taken by our lifelong friend Joel Faurote:<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/singers.jpg\"><img class=\"alignnone size-full wp-image-1071\" title=\"singers\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/singers.jpg\" alt=\"\" width=\"800\" height=\"291\" \/><br \/>\n<\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/openers.jpg\"><img class=\"alignnone size-full wp-image-1070\" title=\"openers\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/openers.jpg\" alt=\"\" width=\"800\" height=\"266\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/singers.jpg\"><br \/>\n<\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/eef_ceiling.jpg\"><img class=\"alignnone size-full wp-image-1067\" title=\"eef_ceiling\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/eef_ceiling.jpg\" alt=\"\" width=\"800\" height=\"640\" \/><br \/>\n<\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/eef_classic.jpg\"><img class=\"alignnone size-full wp-image-1068\" title=\"eef_classic\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/eef_classic.jpg\" alt=\"\" width=\"800\" height=\"532\" \/><br \/>\n<\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/eff_crowd.jpg\"><img class=\"alignnone size-full wp-image-1069\" title=\"eff_crowd\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/eff_crowd.jpg\" alt=\"\" width=\"800\" height=\"640\" \/><br \/>\n<\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/tim_three.jpg\"><img class=\"alignnone size-full wp-image-1074\" title=\"tim_three\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/tim_three.jpg\" alt=\"\" width=\"800\" height=\"414\" \/><br \/>\n<\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/tim_guitar.jpg\"><img class=\"alignnone size-full wp-image-1073\" title=\"tim_guitar\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/tim_guitar.jpg\" alt=\"\" width=\"800\" height=\"532\" \/><br \/>\n<\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/tim_bw_wine.jpg\"><img class=\"alignnone size-full wp-image-1072\" title=\"tim_bw_wine\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/tim_bw_wine.jpg\" alt=\"\" width=\"800\" height=\"640\" \/><\/a><\/p>\n",
        "slug": "wednesday-is-the-loneliest-day"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_DialLanding.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_masthead1.jpg",
        "category_name": "News & Word",
        "postDate": "2012-06-04 15:52:00",
        "author_name": "OLG Newswire",
        "title": "OLG Wins HOW Awards",
        "postBody": "<p><span class=\"Apple-style-span\" style=\"font-size: 14px; line-height: 18px;\">(Fort Wayne, Ind.) One Lucky Guitar (OLG)\u00a0was named a winner in the most recent HOW Promotion Design Awards for three\u00a0projects\u00a0that were selected alongside 78 winning designs from top agencies. This highly\u00a0selective and well-regarded competition,\u00a0sponsored by HOW magazine, recognizes\u00a0outstanding creative work produced by individuals and creative agencies from\u00a0around the\u00a0world.<\/span><\/p>\n<p><img class=\"size-full wp-image-1050 alignnone\" title=\"Fort Wayne Trails Logo\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/FWT.jpg\" alt=\"\" width=\"177\" height=\"176\" \/><\/p>\n<div>\n<p><strong>Project\u00a0title:<\/strong>\u00a0The Fort Wayne Trails identity<br \/>\n<strong>Organization:<\/strong>\u00a0Fort Wayne\u00a0Trails<\/p>\n<p>OLG received one award for the new identity crafted for Fort Wayne Trails. The\u00a0logo and business suite captured the essence of the\u00a0organization \u2014 identifying\u00a0the accomplishments and history of trail advocacy, planning, and fundraising\u00a0that Fort Wayne Trails\u00a0carries on in place of the organizations that preceded\u00a0it. The logo features the motto, \u201cActivus Transportare,\u201d Latin for &#8216;active\u00a0transportation,\u2019 which is a\u00a0nod to the healthy and environmentally friendly benefits\u00a0the trails bring to the community of Fort Wayne.<\/p>\n<p>&nbsp;<\/p>\n<p><img class=\"alignnone size-full wp-image-1053\" title=\"Screen Shot 2012-06-04 at 11.54.05 AM\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/Screen-Shot-2012-06-04-at-11.54.05-AM1.png\" alt=\"\" width=\"362\" height=\"238\" \/><\/p>\n<p><strong>Project title:<\/strong>\u00a0Dessert III poster<br \/>\n<strong>Organization:\u00a0<\/strong>Arts United<\/p>\n<p>OLG\u2019s second recognized project was the DESSERT III event poster,\u00a0developed for Arts United\u2019s Taste of the Arts\u00a0festival, a community-wide\u00a0fundraising project to benefit Artists-in-Residence programs for areas schools.\u00a0The poster\u00a0featured event information and a large popsicle. Posters were\u00a0mounted on popsicle sticks to play on the tasty image,\u00a0and one wall-based display\u00a0was designed to appear as though the popsicle was dripping down the side of a\u00a0local\u00a0building.<\/p>\n<p>&nbsp;<\/p>\n<p><img class=\"size-full wp-image-1052 alignleft\" title=\"Screen Shot 2012-06-04 at 11.54.13 AM\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/06\/Screen-Shot-2012-06-04-at-11.54.13-AM.png\" alt=\"\" width=\"459\" height=\"266\" \/><\/p>\n<p><strong>Project title:<\/strong>\u00a0The Good Ones\u00a0Clothing Company swag<br \/>\n<strong>Organization:<\/strong>\u00a0The Good Ones Clothing\u00a0Company<\/p>\n<p>Also winning OLG an award, The Good Ones Clothing Company\u00a0swag, included branded stickers, buttons, posters, guitar picks and packaging\u00a0bags. OLG\u00a0made a\u00a0point to enhance each touch point of the\u00a0purchasing process for The Good Ones customers, which\u00a0they did through a great\u00a0attention to detail. Each piece of swag brings The Good Ones characters \u2014 Stuart,\u00a0Adrian, Franklin, Bullfrog and Paulie \u2014 to life.<\/p>\n<p>HOW\u2019s editorial and design team evaluated nearly 1,000\u00a0entries and selected winning projects that\u00a0demonstrated an ideal mix of\u00a0concept, strategy and execution. Entries were judged by type of work (i.e.,\u00a0Designer Promotions, Client Promotions, Personal Promotions) and also by how\u00a0effectively the design achieved the stated business goals.<\/p>\n<p><strong>About HOW<\/strong><br \/>\nHOW magazine (<a href=\"http:\/\/www.HOWdesign.com\/\">HOWdesign.com<\/a>) is the leading business and\u00a0creativity magazine for graphic designers, whether they work in solo practices,\u00a0design firms, advertising\u00a0agencies or in-house groups. HOW sponsors seven\u00a0design competitions and hosts the largest annual gathering of graphic designers\u00a0in the U.S., HOW Design Live, in\u00a0addition to the HOW Interactive Design Conference\u00a0and the Mind Your Own Business Conference.<\/p>\n<\/div>\n",
        "slug": "one-lucky-guitar-named-winner-in-how-promotion-design-awards2"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/05\/bikeitRECAP_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2012-05-31 20:49:00",
        "author_name": "Jake Sauer",
        "title": "Bike-It! Art Show Recap",
        "postBody": "<p>Thanks to all who made Bike-It! a success. We saw a lot of familiar and unfamiliar faces, and we hope all enjoyed the work! Last Saturday was definitely a great day for bicyclists in the region as downtown hosted numerous racing events and group rides. Here&#8217;s our recap video, showing a bit of the evening at the Lotus Gallery. Music by Brass Rail faves, Dead Ghosts.<\/p>\n<p><iframe src=\"http:\/\/player.vimeo.com\/video\/43121237?title=0&amp;byline=0&amp;portrait=0\" width=\"800\" height=\"450\" frameborder=\"0\"><\/iframe><\/p>\n",
        "slug": "bike-it-art-show-recap"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/480-eef_tim.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/05\/one-week.jpg",
        "category_name": "Show & Event",
        "postDate": "2012-05-23 13:02:00",
        "author_name": "Matt Kelley",
        "title": "Three Shows. Seven Days.",
        "postBody": "<p>Hey everyone<\/p>\n<p>TONIGHT: We&#8217;re so excited to present Clem Snide&#8217;s <a href=\"http:\/\/www.clemsnide.com\" target=\"_blank\">Eef Barzelay<\/a>, performing at 1301 Lafayette in the building OLG calls home. At this very special show, Eef will be debuting new songs from Clem Snide&#8217;s forthcoming album, <em>Songs for Mary<\/em>.<\/p>\n<p>As a reminder, this concert kicks off three amazing, one-time-only shows over the course of seven days at 1301 Lafayette, our own lil&#8217; Luckhaus Society League:<\/p>\n<p><strong>Weds, May 23rd: Eef Barzelay (Clem Snide)<\/strong>, 8PM. $15. <a href=\"http:\/\/www.brownpapertickets.com\/event\/245109\" target=\"_blank\">Advance tickets<\/a>.<\/p>\n<p><strong>Saturday, May 26th: Bike-It, The Art of the Bicycle<\/strong>, 7\u201311PM, all ages. Free. Don&#8217;t miss this incredible opening, featuring many of Fort Wayne&#8217;s finest artists celebrating the two-wheeled vehicles we all love. This event coincides with The Cultural District&#8217;s <a href=\"http:\/\/www.artsunited.org\/lastsaturdays\" target=\"_blank\">Last Saturdays<\/a> events and <a href=\"http:\/\/www.fort4fitness.org\/spring-cycle.asp\" target=\"_blank\">Fort4Fitness&#8217; Spring Cycle<\/a>\u00a0cycling event.<\/p>\n<p><strong>Weds, May 30th: Tim Rogers (You Am I) w\/s\/g The Brass Quintet (The Phil)<\/strong>, 8PM, 18+. $7 (or $5 with Barzelay ticket). <a href=\"http:\/\/www.brownpapertickets.com\/event\/245113\" target=\"_blank\">Advance tickets<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>FAQ FOR TONIGHT&#8217;S EEF BARZELAY CONCERT<\/strong><\/p>\n<p><strong>Will tickets be available at the door?<br \/>\n<\/strong>Yes. $15. You can also get on will call by visiting <a href=\"http:\/\/www.brownpapertickets.com\/event\/245109\" target=\"_blank\">Brown Paper Tickets<\/a>.<br \/>\nAnd remember, add on next week&#8217;s Tim Rogers&#8217; show for just $5 more.<\/p>\n<p><strong>Where is the show?<br \/>\n<\/strong>1301 Lafayette Street in downtown Fort Wayne. The concert will be in the Lotus Gallery on the first floor.<\/p>\n<p><strong>What time are doors?<br \/>\n<\/strong>Around 7:45PM. There&#8217;s a yoga class from 6:30\u20137:30, and we&#8217;ll need just a short bit of time to set up.<\/p>\n<p><strong>What time will music start?<br \/>\n<\/strong>About a half an hour after the doors open. 8:15-ish.<\/p>\n<p><strong>Do I need to line up outside to get a good seat?<br \/>\n<\/strong>Not really. It&#8217;s a super-small, intimate space. Every seat is gold.<\/p>\n<p><strong>Will there be chairs?<br \/>\n<\/strong>Yes. But you&#8217;re welcome to sit on the floor, right in front of Eef. (Really, you are.)<\/p>\n<p><strong>All ages?<br \/>\n<\/strong>Of course. But if your baby starts crying, maybe take him or her outside.<\/p>\n<p><strong>Is this really an acoustic show, with no PA or sound system?<br \/>\n<\/strong>Well, we&#8217;ve decided to have a PA on-hand, just in case.<\/p>\n<p><strong>What if I&#8217;m going to arrive late?<br \/>\n<\/strong>That&#8217;s cool, but it&#8217;ll be a pretty quiet show, so you might not want to holler on your way in.<\/p>\n<p><strong>Is there an opening act?<br \/>\n<\/strong>Yes. Chris Otepka from Heligoats. He&#8217;s excellent.<\/p>\n<p><strong>Beer? Bottled water? Coffee?<br \/>\n<\/strong><em>Very important!<\/em>\u00a0 This show is BYO: Bring Your Own.<\/p>\n<p><strong>What about next week for Tim Rogers?<br \/>\n<\/strong>Very similar setup, except 18+. Oh, and The Phil&#8217;s Brass Quintet is opening!!<\/p>\n<p>&nbsp;<\/p>\n<p>Can&#8217;t wait to see you all!<\/p>\n",
        "slug": "three-shows-seven-days"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/05\/ncaa-dial.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-05-21 13:01:00",
        "author_name": "OLG Newswire",
        "title": "A Pixelated Adventure for the NCAA",
        "postBody": "<p>Earlier this year, American Specialty and the NCAA&#8217;s group insurance program came to us with a script to be the base layer for a series of short videos. Our charge was to take the script and turn it into what looked like a video game. We concepted a pixel-precious hero and a couple classic environments\u2014as well as wrote and arranged a chip-tune soundtrack for the adventure. The result is hopefully an incredibly different way of looking at something that is usually not associated with the word &#8220;fun&#8221;\u2014insurance. This was a tough one but we couldn&#8217;t be happier with how it turned out. And thankfully, it sounds like the client couldn&#8217;t be happier either. Check out this letter from Marla Peters, the senior vice president of American Specialty:<\/p>\n<div style=\"background: #f3f3f3; padding: 30px; color: #666; margin-top: 30px; font-style: italic;\">I wanted to be sure to tell you what an amazing, fantastic job One Lucky Guitar did on our recent project.\u00a0 Michelle is an absolute pleasure to work with\u2026great attitude, positive, enthusiastic, responsive, accurate, and more.\u00a0 Nate was able to take our loose, nebulous concept and turn it into something better than we could have imagined\u2026so creative!\u00a0 We sent the first email blast a couple weeks ago and the sales team received positive feedback from clients along the lines of, &#8220;I watched it three times because it was so fun.&#8221;\u00a0 How often does anyone say that about insurance?\u00a0 It&#8217;s a differentiator which is what we needed for our program this year.<\/div>\n<p><iframe style=\"margin: 30px 0pt 0pt 0px;\" src=\"http:\/\/player.vimeo.com\/video\/42544786?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff\" width=\"800\" height=\"530\" frameborder=\"0\"><\/iframe><\/p>\n",
        "slug": "ncaa-animation"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/05\/JT_dial_FINAL1.jpg",
        "category_name": "Show & Event",
        "postDate": "2012-05-18 12:20:00",
        "author_name": "Matt Kelley",
        "title": "Jeff Tweedy (Wilco) Showprint",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/05\/JT_poster_FINAL.jpg\"><img title=\"JT_poster_FINAL\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/05\/JT_poster_FINAL.jpg\" alt=\"\" width=\"500\" height=\"735\" \/><\/a><\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/05\/JT_poster_FINAL.jpg\"><br \/>\n<\/a>I was recently asked to design a poster for a super-intimate Jeff Tweedy solo show\u2014in somebody&#8217;s <em>home<\/em>\u2014that was a fundraiser for Second City&#8217;s <em>Letters to Santa<\/em>. We&#8217;ve done a few of these posters at OLG, but this time I was fortunate enough to get to attend the performance, which was ridiculously great. Jeff played requests, including &#8220;The Lonely 1&#8221; for me. &#8220;Everything alright, Matt?&#8221; (Yes it is, mostly.)<\/p>\n<p>A lot of times with showprint, you need to get someone&#8217;s attention on a busy wall full with competing posters, engage the viewer, and hustle your show. This one was more of a commemorative takeaway, and so it didn&#8217;t need to scream. I went with a subtle approach that hinted at some of my favorite Wilco <a href=\"http:\/\/www.youtube.com\/watch?v=sEyiR_lc_cY\" target=\"_blank\">songs<\/a> and albums.<\/p>\n<p>Anyway, Jeff was totally awesome. Gave him a <em>Lucky Ten<\/em>\u00a0book for himself, and a <a href=\"http:\/\/shop.thegoodones.com\/subway-tee-t1192-\" target=\"_blank\">Good Ones shirt<\/a> for his nephew.\u00a0Our awkward past never came up\u2026<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/05\/JT_portrait_FINAL.jpg\"><img title=\"JT_portrait_FINAL\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/05\/JT_portrait_FINAL.jpg\" alt=\"\" width=\"500\" height=\"250\" \/><\/a><\/p>\n",
        "slug": "jeff-tweedy-wilco-showprint"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_DialLanding.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_masthead.jpg",
        "category_name": "News & Word",
        "postDate": "2012-05-15 15:40:00",
        "author_name": "OLG Newswire",
        "title": "One Lucky Guitar and Partners Receive Awards for Outstanding Healthcare Marketing",
        "postBody": "<p>(Fort Wayne, Ind.)\u00a0One Lucky Guitar, Inc.\u00a0received two Aster Awards alongside\u00a0partners\u00a0<a href=\"http:\/\/www.lutheranhealth.net\/\">Lutheran Health Network<\/a>\u00a0and Indianapolis-based\u00a0<a href=\"http:\/\/www.lodgedesign.com\/main\/\">Lodge Design<\/a>. The\u00a0awards, given for outstanding healthcare marketing and advertising work done for\u00a0the network in 2011, were among 3,000 submissions to the Aster Awards, the\u00a0largest national competition of its kind.<\/p>\n<p>Winning a Gold Aster Award for TV\/Video Advertising, The\u00a0Orthopedic Hospital of Lutheran Health Network TV spot features Julie Pope, a hip\u00a0replacement\u00a0patient, who shared the story of her surgery and quick recovery.\u00a0The second Aster Award earned was a Silver for the Billboard Design of the LED\u00a0QuickER boards,\u00a0which feature the current, average ER wait times for three\u00a0local network hospitals: Dupont Hospital, Lutheran Hospital and St. Joseph\u00a0Hospital.<\/p>\n<p>\u201cWe\u2019re thrilled to have been working with the Lutheran\u00a0Health Network marketing team for over five years,\u201d says Matt Kelley, One Lucky\u00a0Guitar\u2019s owner. \u201cWe\u00a0continue to relish the opportunity to work with an\u00a0organization whole-heartedly committed to delivering the best possible patient\u00a0care and we\u2019re honored to be\u00a0supporting them in telling these life-changing\u00a0stories.\u201d<\/p>\n<p>The Aster Awards, hosted by\u00a0Marketing Healthcare Today\u00a0magazine and Creative Images, Inc., is a\u00a0medical marketing awards program that allows healthcare\u00a0organizations and\u00a0advertising agencies to compete against similarly sized competitors from across\u00a0the nation and world. Awards were issued for entries that\u00a0received top marks\u00a0from judges placing them in the top 16 percent of the nation for advertising\u00a0excellence.<\/p>\n",
        "slug": "one-lucky-guitar-and-partners-receive-two-awards-for-outstanding-healthcare-marketing"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/05\/migraines_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2012-05-14 15:17:00",
        "author_name": "Jake Sauer",
        "title": "Punk Rock Reunion",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/05\/MigrainesPoster_500.jpg\"><img class=\"alignright size-full wp-image-1038\" title=\"MigrainesPoster_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/05\/MigrainesPoster_500.jpg\" alt=\"\" width=\"484\" height=\"352\" \/><\/a>Migraines reunion show. Saturday, May 19, at The Brass Rail.<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "prr"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/GoodStuff_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-04-27 21:12:00",
        "author_name": "Jake Sauer",
        "title": "The Good Ones: It's All in the Details",
        "postBody": "<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/Hangtag_5001.jpg\"><img class=\"alignright size-full wp-image-1017\" title=\"Hangtag_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/Hangtag_5001.jpg\" alt=\"\" width=\"500\" height=\"300\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/Bag_5001.jpg\"><img class=\"alignright size-full wp-image-1018\" title=\"Bag_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/Bag_5001.jpg\" alt=\"\" width=\"500\" height=\"300\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/Ziploc_5001.jpg\"><img class=\"alignright size-full wp-image-1019\" title=\"Ziploc_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/Ziploc_5001.jpg\" alt=\"\" width=\"500\" height=\"300\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/Stickers5001.jpg\"><img class=\"alignright size-full wp-image-1020\" title=\"Stickers500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/Stickers5001.jpg\" alt=\"\" width=\"500\" height=\"300\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/Posters_1_5001.jpg\"><img class=\"alignright size-full wp-image-1021\" title=\"Posters_1_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/Posters_1_5001.jpg\" alt=\"\" width=\"500\" height=\"300\" \/><\/a>W<a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/Posters_2_5002.jpg\"><img class=\"alignright size-full wp-image-1023\" title=\"Posters_2_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/Posters_2_5002.jpg\" alt=\"\" width=\"500\" height=\"407\" \/><\/a>ith the spring launch of The Good Ones brand, not only did OLG get to influence and design the clothing itself, but we also made it a point to enhance all touchpoints of the purchasing process.<\/p>\n<p>First in line was developing hangtags that would be put on each item. Anyone who pays attention to these little elements knows that the world is open for different opportunities\u2014sizing, textures, colors and attachments are all considerations. In the end we landed on a piece that was inspired by VIP badges you might see at a concert, and this played well with our character&#8217;s role as a young band. The top portion was printed and die-cut and then a screenprinted piece of fabric was run through a slot to be sewn at each end. It&#8217;s finished off with a black string and a Good Ones button is affixed.<\/p>\n<p>Our attention next turned to how things arrived to the customer. Each item needed to be placed in custom bags and we found an oversized 1-color logo would do the job. Then there was the issue of how to attach the packing slip. You could just place it with the clothes, or you could make a custom-printed zip bag and stuff it with stickers of the characters and our very own Good Ones guitar picks. Hopefully the lil&#8217; ones wearing the clothes also have their favorite character stuck on a notebook or lunchbox!<\/p>\n<p>Eventually we started itchin&#8217; to do some posters, y&#8217;know, because we like that kind of thing. We created four posters, each representing the different characters, Stuart, Adrian, Franklin and Bullfrog. Since their fictitious tour was all across America, all four posters could also individually pay homage to a section of the country; this was done by creating icons of landmarks and popular themes. We printed on a mushroom-colored stock and used a process where digital white ink was put on top\u2014giving the appearance of a screen print. Initially, you&#8217;d get a free poster for a certain dollar amount spent on the site.<\/p>\n<p>Get your own goodies at <a href=\"http:\/\/thegoodones.com\/\">TheGoodOnes.com<\/a>.<\/p>\n",
        "slug": "the-good-ones-its-all-in-the-details"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/480-eef_tim.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/960masthead-eef_tim.jpg",
        "category_name": "Show & Event",
        "postDate": "2012-04-27 13:53:00",
        "author_name": "Matt Kelley",
        "title": "Flyover Country",
        "postBody": "<p>You ever hear how sometimes our neck of the woods gets referred to as &#8220;flyover country&#8221;?\u00a0Screw that.<\/p>\n<p>But first:<\/p>\n<p>The only place to start is with an epiphany. And I had a stunner in 2006, and here&#8217;s how it went. I had spent years and years traveling distances great and small to see my heroes in concert. Blur at the Metro. Marah at the Pike Room. Eitzel at the Majestic. Adams at Exit\/In. Clem Snide at the Annex. Reilly at Birdys. Pulp at St. Andrews. Wilco at The Vogue. You Am I at Beachland. Westerberg at the Guthrie. Pernice at Spaceland. Avetts at Mercy. Snider at Station Inn. Dylan at Newport (easy, easy, I&#8217;m talking 2002).<\/p>\n<p>At some of these shows, I&#8217;d catch my mind wandering a bit\u2014I was imagining these artists doing the same show, only in Fort Wayne. With a bigger, more appreciative, <em>better<\/em> crowd. One that took nothing for granted. I was thinking, <em>Fort Wayne would love you, baby<\/em>. But artists like these\u2014the relevant, the buzzy, the up-n-comers\u2014rarely came our way. They drove by, went around, pushed through, flew over.<\/p>\n<p>My mind would wander\u2026<em>how<\/em> could you get your heroes to play your hometown? Well, I was just perplexed. For years. And then, one day, the answer became clear:<\/p>\n<p><strong><em>You ask them.\u00a0<\/em><\/strong><\/p>\n<p>(Funnily enough, they tend to say yes.)<\/p>\n<p>So in May of 2006, The Avett Brothers played on Calhoun Street, as part of the DID&#8217;s block party series that summer. It was a cathartic show, in about a hundred different ways. This was a couple years before those guys were on Columbia Records and playing with Dylan at the Grammys.<\/p>\n<p>The following August, Tim Rogers (of You Am I) came to town and played at Columbia Street West. It&#8217;s rare enough for Sydney&#8217;s You Am I to make it over for a US tour, so a Rogers solo jaunt is to be savored\u2014especially since his <em>What Rhymes with Cars and Girls<\/em> is one of my all-time top five records, and the tour is just five shows long (LA, Seattle, Austin, Fort Wayne, NYC, duh). Rogers loved Fort Wayne, and Fort Wayne loved Rogers. The legendary Joel Faurote <a href=\"http:\/\/bit.ly\/I7Kbgs\" target=\"_blank\">photographed his first concert<\/a> that night. Tim played a song called &#8220;Any Old Time&#8221; at this gig, a song which opens with the line, &#8220;Any old time you want to come &#8217;round, try some Speckled Hen, or just put me in my place again\u2026&#8221; I&#8217;d never had Old Speckled Hen, but I had been put in my place, and it became a goal of mine to track down this brew. And soon enough we&#8217;d convinced Kim Jacobs of the nascent J K O&#8217;Donnell&#8217;s to put it on draft as their house English Ale.<\/p>\n<p>I was fortunate that my old band, The Trainhoppers, opened both of these shows.<\/p>\n<p>2007 saw the Ike Reilly Assassination at the Botanical Conservatory, for <em>Lucky Seven<\/em>. We served Speckled Hen, Rolling Rock, and nothing else.<\/p>\n<p>(I&#8217;m only mentioning shows OLG had something to do with\u2014<a href=\"http:\/\/bit.ly\/IJXzZ7\" target=\"_blank\">like these<\/a>. Meanwhile, these same sorts of things were happening all over the city, on most nights of the week, in new and re-emerging clubs and non-traditional venues and with wildly creative bands (like my compatriot Nate Utesch&#8217;s Metavari) leading the charge. It was like a <em>movement<\/em>.)<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/POSTER.jpg\"><img class=\"alignright size-full wp-image-1006\" title=\"POSTER\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/POSTER.jpg\" alt=\"\" width=\"350\" height=\"634\" \/><\/a>In 2008, Rogers was due to return to the States, and requested a Fort Wayne date. We booked him for\u2014yes\u2014J K O&#8217;Donnell&#8217;s and I got to design what was probably my favorite non-RMike poster of my career. And then\u2026his work visa got held up, and the tour was off, at the last minute. The thing was, we had an email list full of hungry punters, aaaaand\u2026no gig. So we hopped over to the roster of Tim&#8217;s booking agent (Kevin French) to see who else might be around, and noticed that Eef Barzelay of Clem Snide\u2014OMG, Clem Snide!!!\u2014was playing the last show of his <em>Lose Big<\/em> tour in Columbus on Friday night. Our show was sposed to be Saturday. So I asked if Eef and his band would add a show, and play Fort Wayne, with almost zero notice, the following night. And he said yes, even though we&#8217;d lost J K&#8217;s by that point and the only venue we could find was the <em>front room<\/em> of Calhoun Street Soups, Salads &amp; Spirits (CS3). (The yet-to-be-dubbed &#8220;Tiger Room&#8221; in back was booked for a drag show, which only added to the evening.) Turns out, <a href=\"http:\/\/bit.ly\/IxhxDQ\" target=\"_blank\">the front room actually works for bands<\/a>, especially when people are hanging from the rafters.<\/p>\n<div style=\"clear: both;\"><\/div>\n<p><img class=\"alignright size-full wp-image-1008\" title=\"eef_CS3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/eef_CS3.jpg\" alt=\"\" width=\"500\" height=\"356\" \/>Eef loved it, too, and called back six months later to kick off Clem Snide&#8217;s <em>Hungry Bird<\/em> tour in one of his new favorite venues\u2014The Tiger Room at CS3\u2014with one of his new favorite hostesses, Donna with her brilliant laugh and excellent menu. So we did it again for <em>Meat of Life<\/em> in 2010. After that show, I grabbed Eef and told him that we had a sliver&#8217;s sliver of a chance of setting up a show where the Fort Wayne Philharmonic would back him for a few songs, much as they had done with his buddy Ben Folds in a much more formal engagement. And 17 months later, <a href=\"http:\/\/bit.ly\/kyM4OL\" target=\"_blank\">Fortissimo<\/a>\u00a0actually happened, in IPFW&#8217;s beautiful Auer Performance Hall (setlist included &#8220;Denver&#8221; solo on uke\u2026&#8221;Denver&#8221;!!!!), with an encore at The Tiger Room the following night.<\/p>\n<p>Tim Rogers&#8217; cancellation in 2008 sucked, but the Clem Snide \/ Fort Wayne love affair is the kind of outcome that sorta explains why we think the guitar is lucky.<\/p>\n<div style=\"clear: both;\"><\/div>\n<p><img class=\"alignright size-full wp-image-1005\" title=\"500dial-eef_tim\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/500dial-eef_tim.jpg\" alt=\"\" width=\"500\" height=\"499\" \/>Which brings us full circle.<\/p>\n<p>A couple of months ago, Eef wrote in asking about doing a show in Fort Wayne to preview Clem Snide&#8217;s new album, <em>Songs for Mary<\/em>. Only this time, he wanted to do something a little more inventive. Solo acoustic, no PA\u2014&#8221;all naked&#8221;\u2014and perhaps at the OLG HQ. Tickets would be a tad more expensive, but we&#8217;d have a drawing for a just-for-you MP3 from Eef, some free downloads and &#8220;maybe have some cupcakes on hand or some such.&#8221; Amazing. And after hosting Mark Hutchins&#8217; <em>Sleepy Furnace<\/em>, Pedro the Lion&#8217;s David Bazan, and of course Ike Reilly for unbelievably memorable shows within OLG&#8217;s walls, we thought\u2014<em>yes<\/em>.<\/p>\n<p>Next thing you know, Tim Rogers writes in. &#8220;Miss yer drawled vowels Matt.&#8221; OMG <em>*swoon*<\/em>!!! Tim&#8217;s gonna be in the States for a couple of weeks and his short US tour is pretty much being planned around making sure a Fort Wayne show can happen\u2014and it&#8217;s just a week after Eef&#8217;s performance. But where to put it? It could go anywhere, and would fit perfectly at The Brass Rail, or The Tiger Room, or the Arts United Center, but, well, we simply can&#8217;t resist the idea of hosting two of the finest songwriters <em>in the world<\/em> in our walls within a week of each other, so\u2026it&#8217;ll be here.<\/p>\n<p>(And realistically &#8220;here&#8221; is not the OLG offices, so much as 1301 Lafayette\u2014in the Lotus Gallery on the first floor of the building we call home.)<\/p>\n<p>I couldn&#8217;t more confidently believe that both of these shows are going to be <em>once-in-a-lifetime, miss-it-and-regret-it-forever<\/em> evenings. We&#8217;d love to see you there, and by there, I mean here.<\/p>\n<p>Here&#8217;s your OLG Late-May 2012 schedule:<\/p>\n<p><strong>Eef Barzelay <\/strong>(w\/s\/g Chris Otepka of Heligoats), Wednesday, May 23rd, 8PM, 1301 Lafayette Street, 46802. (<a href=\"http:\/\/bit.ly\/IDLciO\" target=\"_blank\">tickets<\/a>)<\/p>\n<p><strong>Bike-It art show<\/strong> at Lotus Gallery, Saturday, May 26th, 7PM, 1301 Lafayette Street, 46802. (free)<\/p>\n<p><strong>Tim Rogers<\/strong> (w\/s\/g TBA), Wednesday, May 30th, 8PM, 1301 Lafayette Street, 46802. (<a href=\"http:\/\/bit.ly\/IDLiXB\" target=\"_blank\">tickets<\/a>)<\/p>\n<p>&nbsp;<\/p>\n<p><em>And remember:\u00a0<\/em><\/p>\n<p>How do you get your heroes to play your hometown? It&#8217;s pretty simple: you ask them.<\/p>\n<p>Someday they might ask you the same thing.<\/p>\n<p>&nbsp;<\/p>\n<p>There will be no more flying over.<\/p>\n",
        "slug": "flyover-country"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/Bikeit_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2012-04-24 11:54:00",
        "author_name": "Jake Sauer",
        "title": "Bike-It! Art Show",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/BIKE-IT_Poster_500.jpg\"><img class=\"alignright size-full wp-image-999\" title=\"BIKE-IT!_Poster_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/BIKE-IT_Poster_500.jpg\" alt=\"\" width=\"500\" height=\"818\" \/><\/a>On Saturday, May 26, join <a href=\"http:\/\/www.facebook.com\/OneLuckyGuitar\">One Lucky Guitar<\/a> and <a href=\"http:\/\/welcometogoodstuff.com\/\">Good Stuff Design<\/a> as we pay homage to the two-wheeled machines that we love so much. The Lotus Gallery (<a href=\"http:\/\/g.co\/maps\/w7x9r\">1301 Lafayette Street,\u00a0Fort Wayne<\/a>)\u00a0will be filled with bike art from many of Fort Wayne&#8217;s talented artists. Enjoy the creativity and some eats and drinks, including Mad Anthony&#8217;s Bent Rim Black Lager on tap. Bonus points for arriving on bike!<\/p>\n<p>It&#8217;s all happening in conjunction with <a href=\"http:\/\/www.fort4fitness.org\/spring-cycle.asp\">Fort-4-Fitness<\/a> Spring Cycling event and the Cultural District&#8217;s <a href=\"http:\/\/www.facebook.com\/lastsaturdays\">Last Saturdays<\/a>.<\/p>\n<p>You can join the event on <a href=\"https:\/\/www.facebook.com\/events\/190711657715535\/\">Facebook<\/a>.<\/p>\n",
        "slug": "bike-it-art-show"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/OLG_PressRelease_DialLanding1.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/OLG_PressRelease_masthead1.jpg",
        "category_name": "News & Word",
        "postDate": "2012-04-17 12:32:00",
        "author_name": "OLG Newswire",
        "title": "Talent Made Here Video Wins Telly Award",
        "postBody": "<div>(Fort Wayne, Ind.) The Talent Initiative\u2019s \u201c<a href=\"http:\/\/talentmadehere.com\/videos#vmodule-30\">Curtis Visits\u00a0IPFW<\/a>\u201d video, a part of the\u00a0<a href=\"http:\/\/www.talentmadehere.com\/\">Talent Made Here<\/a>\u00a0Campaign, directed by One Lucky\u00a0Guitar (OLG) and\u00a0produced by Explore Media, wins a 2012 Bronze Telly Award in\u00a0the education category for internet and online video. Demonstrating creativity\u00a0and\u00a0excellence in film and video production, the winning entry was among nearly\u00a011,000 entries from all over the world.\n<\/div>\n<div>\n<p>Filmed at the Indiana\u00a0University-Purdue University Fort Wayne (IPFW) campus, the winning video features\u00a0Talent Made Here\u2019s energetic spokesperson\u2014Curtis\u2014visiting with current students\u00a0and successful graduates in the Engineering and Computer Science departments at\u00a0IPFW. An extension of local 30-second TV spots, the video was created to build\u00a0awareness of the newly expanded engineering programs at IPFW that the Talent\u00a0Initiative helped to fund\u00a0through the Lilly Endowment grant.<\/p>\n<p>\u201cThe videos we\u00a0created were truly unique and distinctive as a result of their high-quality\u00a0editing, fast cuts that kept your attention, and of course, our truly\u00a0memorable\u00a0spokesperson, Curtis,\u201d says Courtney Tritch, the director of marketing for the\u00a0Northeast Indiana Regional Partnership.\u00a0\u201cI\u00a0think the way we\u00a0delivered our message showed just how engaging and challenging\u00a0the engineering programs are at IPFW, and we are very proud of the collective\u00a0efforts\u00a0of One Lucky Guitar and Explore Media in helping it all come together.\u201d<\/p>\n<p>The Telly Awards are the premier awards honoring outstanding\u00a0local, regional, and cable TV commercials and programs, the finest video and\u00a0film\u00a0productions, and online commercials, video and films. The Telly Awards\u00a0joins forces with YouTube to give the public the power to view and rate videos\u00a0submitted. Along with the judging panel that selects the Telly Award winners,\u00a0the internet community helps decide the People\u2019s Telly Award winners.<\/p>\n<\/div>\n<div><strong><span style=\"text-decoration: underline;\"><br \/>\nAbout Talent Made Here<\/span><\/strong><br \/>\nThe Talent Initiative, established by a $20 million grant\u00a0from Lilly Endowment Inc., is a 10-county regional program in Northeast Indiana\u00a0focused on accelerating education\u00a0and training initiatives in science,\u00a0technology, engineering and mathematics (STEM). The primary goals of the Talent\u00a0Initiative are to increase the base of highly skilled\u00a0workers to meet the needs\u00a0of the defense\/aerospace and advanced manufacturing industries, while\u00a0increasing job quality and reversing the current decline in regional per\u00a0capita\u00a0income.\u00a0The program receives financial oversight from Community\u00a0Partnerships, Inc., a supporting organization of the Community Foundation of\u00a0Greater Fort Wayne and operational\u00a0oversight from the Northeast Indiana Fund, a\u00a0supporting organization of the\u00a0<a href=\"http:\/\/www.chooseneindiana.com\/\">Northeast Indiana Regional Partnership<\/a>.&nbsp;<\/p>\n<\/div>\n",
        "slug": "talent-made-here-video-wins-telly-award"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/DeKalb_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-04-05 15:07:00",
        "author_name": "Jake Sauer",
        "title": "DeKalb New Tech Launch",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/NewTech_logo_500.jpg\"><img class=\"alignright size-full wp-image-990\" title=\"NewTech_logo_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/NewTech_logo_500.jpg\" alt=\"\" width=\"500\" height=\"756\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/Baron_logo_500.jpg\"><img class=\"alignright size-full wp-image-991\" title=\"Baron_logo_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/Baron_logo_500.jpg\" alt=\"\" width=\"500\" height=\"614\" \/><\/a>In our continued partnership with the Northeast Indiana Fund and <a href=\"http:\/\/talentmadehere.com\/\">Talent Initiative<\/a>, OLG was able to design another round of logos related to high school programs. In this case, DeKalb county was the next district in the region to approve and begin developing a <a href=\"http:\/\/www.newtechnetwork.org\/\">New Tech<\/a> high school. DeKalb New Tech will join the ranks of Columbia City, Monroe, Fort Wayne, Huntington and Lakeland\u2014looking to strategically teach kids in a way that enhances their performance in a modern work environment.<\/p>\n<p>Like past logos, we started creating an icon for the new school based on the heritage of the current school. DeKalb High School is known by &#8220;The Barons&#8221; moniker and so I moved forward thinking of how to tie a medieval theme into a progressive-looking element. I liked how the shield had worked for Huntington&#8217;s Viking program and I thought the same feeling, with a twist, could work well for DeKalb. The result is a shield that references the top of a castle with a red (their school color) flag waving above. The &#8220;D&#8221; inside is a custom letterform who&#8217;s slab is more &#8220;knightly&#8221; and collegiate.\u00a0The logo is finished off with the same typeface we&#8217;ve used on all New Tech logos, for consistency.<\/p>\n<p>In addition to branding the New Tech side of the school, we were also asked to refresh the traditional high school&#8217;s mascot image. It was quite fun taking the old Baron head and giving it the proper love. I can&#8217;t wait to see it on a football helmet.<\/p>\n",
        "slug": "dekalb-new-tech-launch"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/apps-of-olg-dial.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/apps-of-olg1.jpg",
        "category_name": "Love & Like",
        "postDate": "2012-04-04 19:50:00",
        "author_name": "OLG Newswire",
        "title": "The Apps @ OLG",
        "postBody": "<div id=\"apps-post\">\n<p>With all of the mobile and smartphone apps out there, how do you decide which ones to install? Well, that&#8217;s a good question. All of us here at OLG have our personal faves. We thought we&#8217;d share our personally curated list of apps with you. Each of us have picked our three all-time favorite apps\u2014the ones that we just can&#8217;t live without\u2014accompanied by a screenshot of our home screens. Without further ado, I would like to present to you: The Apps @ OLG\u2122. We&#8217;d love to hear what your favorites are in the comments below. Enjoy!<\/p>\n<h2><img class=\"size-medium wp-image-978 alignleft\" title=\"taylor\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/taylor-200x300.png\" alt=\"\" width=\"200\" height=\"300\" \/>Taylor<\/h2>\n<p><strong>Instagram<\/strong><br \/>\nInstagram is a free application that has reinvented photo sharing. It&#8217;s fast, smooth and super user-friendly. Snap a photo. Choose a filter to transform the look. Send photos to Facebook, Twitter or Flickr and share with friends you&#8217;ve connected with through the application&#8217;s social network. It&#8217;s simple, and the available filters create beautiful photographs. My camera is now gathering dust&#8230;<\/p>\n<p><strong>Diptic<\/strong><br \/>\nTaking mobile photography to the next level, this application allows you to easily combine multiple photos and apply artistic effects to create awesome photo collages. Rounded boarders, color options, 52 customizable layouts and other effects create tons of opportunity for what seems like unlimited options.<\/p>\n<p><strong>Path<\/strong><br \/>\nThe logo may look similar to Pinterest, but the app is very different. Path is a smart journal that allows you to share your life\u2014including your thoughts, music you&#8217;re listening to, location, who you&#8217;re with, sleeping schedule, and high-quality photos and video\u2014with your closest friends. I say closest because the app actually limits your friends to 150 to deter mass-sharing, individualizing the app from networks like Facebook or Twitter which encourage quantity of connections, not always quality.<\/p>\n<h2><img class=\"size-medium wp-image-979 alignleft\" title=\"nate\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/nate-199x300.png\" alt=\"\" width=\"199\" height=\"300\" \/>Nate<\/h2>\n<p><strong>LogMeIn<\/strong><br \/>\nGame changer. Create an account, set up all your devices and machines on LogMeIn, and it&#8217;s done. I can now make a quick edit in Photoshop, virtually from my office machine, while physically on my iPhone, all while waiting for an oil change. Or hop on my home machine from my office machine, throw a file in my dropbox, and watch it pop up at work. Insanity. Total control. And totally free.<\/p>\n<p><strong>Square<\/strong><br \/>\nSquare app links to your PayPal account and allows you to take credit\/debit card transactions via your phone. You can either punch in the digits manually or request a card reader from Square and they&#8217;ll mail it to you for free. But if you&#8217;re antsy, Target sells the reader for $9.99. Square takes a nominal fee for each swipe (although the app itself is free) but it&#8217;s well worth it. The behind-the-scenes reports are wonderful\u2014even geographically specific, which is amazing for taking orders on the road. Strangely enough, PayPal just announced they have released their own version of this technology. I&#8217;m sure it&#8217;s tremendous but for now I&#8217;m staying loyal to Square.<\/p>\n<p><strong>Barclays Football<\/strong><br \/>\nAll my Premier League needs. Namely, quick access to news and stats, plus live text from the games I can&#8217;t watch on my American telly. The number of times I&#8217;ve read half a game while pricing drywall and doorknobs at Lowe&#8217;s is insurmountable.<\/p>\n<h2><img class=\"size-medium wp-image-977 alignleft\" title=\"tommy\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/tommy-200x300.png\" alt=\"\" width=\"200\" height=\"300\" \/>Tommy<\/h2>\n<p><strong>Spotify<\/strong><br \/>\nI use Spotify daily to stream music while driving in the car. I can&#8217;t remember the last time I synced music to my phone!<\/p>\n<p><strong>RunKeeper<\/strong><br \/>\nRunKeeper helps me keep track of my runs. You can use the GPS on your phone to track your route. If you&#8217;re a pro member you get live routing, which allows others to see your progress in real-time.<\/p>\n<p><strong>Word with Friends<\/strong><br \/>\nIf you&#8217;re not familiar with this one, it&#8217;s basically Scrabble for your phone. The nice thing about it is that you can make your next move at your own leisure, unlike the real version where I tend to space out half-way through. If you want to challenge me to a game, my username is tommycutter.<\/p>\n<h2><img class=\"size-medium wp-image-980 alignleft\" title=\"michelle\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/michelle-225x300.png\" alt=\"\" width=\"225\" height=\"300\" \/>Michelle<\/h2>\n<p><strong>Facebook<\/strong><br \/>\nNot sure much needs to be said here\u2014who does not know the world of Facebook. I use this app to chat and message with friends, post status updates and stalk people&#8217;s timelines. You still need the website version for full Facebook overload, but the app is very useful.<\/p>\n<p><strong>CraigsPro+<\/strong><br \/>\nThis app features an easy interface and essential set of features to browse, bookmark and post to Craigslist. If you love to buy used goods, this app is a huge step up from visiting your local Craigslist site.<\/p>\n<p><strong>ABC Video Player<\/strong><br \/>\nOut of all the free video players, I really love the ABC Player. Not only does it house all my favorite shows, but it is easy to use and has great quality on my iPad. My one complaint is that they often play the same spots and promos at each commercial break. At least these breaks are less than watching TV live!<\/p>\n<h2><img class=\"size-medium wp-image-981 alignleft\" title=\"paige\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/paige-200x300.png\" alt=\"\" width=\"200\" height=\"300\" \/>Paige<\/h2>\n<p><strong>Pinterest<\/strong><br \/>\nPinterest is a content sharing app that allows members to &#8220;pin&#8221; images, videos and other objects to their pinboard. I love to surf through the hundreds of images that have been pinned by others. It is a great way to gather ideas for delicious recipes, how-to&#8217;s for DIY projects, photos of architecture, clothing, color schemes etc&#8230; It has just about everything and is forever changing as others post things they like so you never know what you are going to find.<\/p>\n<p><strong>Shazam\u00a0<\/strong><br \/>\nI am the queen of asking &#8220;who sings this?&#8221; So I love Shazam. At the click of a button the app listens to the music and tells you the name\/artist of a song. If hear a song I like I Shazam it and it saves it to a list of tagged songs that I can easily buy on iTunes. Also I will link through to the lyrics which will scroll along while the song is playing. This helps with the unanswered questions like, &#8220;is he saying Rock the Casbah&#8230;the cash bar&#8230;what?&#8221;<\/p>\n<p><strong>Fandango<\/strong><br \/>\nFor me, going to the movies is usually a spur of the moment thing. Trying to figure out what movie is playing at what theater at what time can be a challenge. Fandango pulls all of that together in an app that is super easy to use and has different filters. For example, if you are looking to go to a specific theater it will then show you what is playing and at what time. If you are looking for a specific movie it will tell you when it is playing and where. Sometimes I don&#8217;t even know what I want to see so I can skim the list of movies that are out, read reviews, watch trailers then see where it is playing.<\/p>\n<h2><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/IMG_1063.png\"><img class=\"size-medium wp-image-988 alignleft\" title=\"IMG_1063\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/IMG_1063-200x300.png\" alt=\"\" width=\"200\" height=\"300\" \/><\/a>Jake<\/h2>\n<p><strong>Google News<\/strong><br \/>\nYeah, on days that I feel like I haven&#8217;t kept up on national news, I at least like to go through the Google-supplied headlines of the hour.<\/p>\n<p><strong>Great Clips<\/strong><br \/>\nThis app is a great example of a (free) phone product that not only works well, but truly affects some part of my life\u2014namely time spent waiting to just shave my head. Log into the app and a version of Google Maps comes up with every nearby &#8216;Clips location and the wait time. Click &#8220;check in&#8221; on the location you want and then arrive at the given time. I guess I miss reading ESPN mag in the waiting area though.<\/p>\n<p><strong>Redbox<\/strong><br \/>\nRedbox&#8217;s DVD dispensors are a nice, quick way to see a handful of pretty new releases. This app allows you to see what movies are in any particular Box, and reserve them if you like.<\/p>\n<h2><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/IMG_3499.png\"><img class=\"size-medium wp-image-989 alignleft\" title=\"IMG_3499\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/IMG_3499-200x300.png\" alt=\"\" width=\"200\" height=\"300\" \/><\/a>Matt<\/h2>\n<p><strong>Cyclemeter<\/strong><br \/>\nFor a brief time, I tried to have a bike computer. But it was difficult to use, clunky, and\u2014get this\u2014wired! This app is a bit <em>pricey<\/em> (pricey? It&#8217;s $8.99!), but entirely worth it. It offers the functionality and features of a device that would be a couple hundred bucks on its own. Too many stats to mention, mapping, reports, charts, graphs, all that kinda stuff. You like stats? This is like fantasy football for the rest of us.<\/p>\n<p><strong>NPRMusic<\/strong><br \/>\nIncredibly designed app that archives a million and one NPR performances. Did you miss Marah on <em>World Caf\u00e9<\/em> in 2006? Joe Henry on <em>Fresh Air<\/em> earlier this year? <em>Tiny Desk Concerts<\/em>? They&#8217;re all here. Those, and Bruce&#8217;s SXSW 2012 keynote. It&#8217;s a free app, and it&#8217;s totally priceless.<\/p>\n<p><strong>LoseIt<\/strong><br \/>\nOK, I&#8217;ll tell you a secret: I&#8217;m trying to drop a couple of pounds. Who isn&#8217;t? LoseIt is a killer free app that will track all that junk you&#8217;re over-eating and over-drinking. You can set up goals, reports, any old thing. It&#8217;s super easy to use and a real motivator. Especially if you discover that about 1\/3 of your weekly caloric intake comes from\u2026well, never mind. A guy has to have SOME secrets.<\/p>\n<h2><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/DSC_0003.jpg\"><img class=\"size-medium wp-image-994 alignleft\" title=\"DSC_0003\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/DSC_0003-180x300.jpg\" alt=\"\" width=\"180\" height=\"300\" \/><\/a>Drew<\/h2>\n<p><strong>Google Wallet<\/strong><br \/>\nThis app uses the built-in NFC (Near Field Communication) functions of my phone to pay for stuff wirelessly. Good bye regular wallet \u2014 just wave my phone over PayWave registers and cha-ching. Nice.<\/p>\n<p><strong>Spotify<\/strong><br \/>\nChanged the way I consume music. Access to everything all the time, and it&#8217;s surprisingly fast.<\/p>\n<p><strong>Nap App<\/strong><br \/>\nKinda silly, right? It&#8217;s not even designed well. It&#8217;s ugly. But with the flick of a finger, I&#8217;m down for a 15 or 20 minute cat nap. I use it almost daily.<\/p>\n<p><strong>Mint<\/strong><br \/>\nMint.com and its apps for Anroid\/iOS have done more to help me manage my money than other tools I&#8217;ve ever used. Pure amazingness.<\/p>\n<\/div>\n",
        "slug": "the-apps-of-olg"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/OLG_PressRelease_DialLanding.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/04\/OLG_PressRelease_masthead.jpg",
        "category_name": "News & Word",
        "postDate": "2012-04-03 13:14:00",
        "author_name": "OLG Newswire",
        "title": "New Clothing Line Born in Fort Wayne Captures the Adventure of Boyhood",
        "postBody": "<div>\n<p>(Fort Wayne, Ind.)\u00a0<a href=\"http:\/\/www.thegoodones.com\/\">The Good Ones<\/a>, a brand new, whimsical\u00a0boys clothing company born in Fort\u00a0Wayne, has launched their website and online\u00a0shop. The company, a brainchild of the creative\u00a0minds behind\u00a0<a href=\"http:\/\/www.matildajaneclothing.com\/\">Matilda Jane\u00a0Clothing (MJC)<\/a>\u00a0and\u00a0<a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/\">One Lucky Guitar (OLG)<\/a>, offers soulful boys\u00a0clothing from 12-months to 10-years old.Founder of MJC, Denise DeMarchis, and OLG founder, Matt Kelley, have collaborated\u00a0and\u00a0inspired each other\u2019s business growth since 2003. With nine years of\u00a0successful partnership\u00a0behind them they teamed up in late 2011 to build a boys\u2019\u00a0clothing company that would embrace\u00a0the wonder and make-believe of boyhood\u2014<strong>The\u00a0Good Ones<\/strong>.<\/p>\n<p>&#8220;We wanted to celebrate the boys who light fireworks in our souls,&#8221;\u00a0says DeMarchis. &#8220;This\u00a0clothing line is for their imagination, joy, giggles\u00a0and eyes that twinkle. For creativity and\u00a0adventure, for catching snakes and\u00a0carrying frogs in pockets, carving names on a tree, for their\u00a0home runs\u2026and\u00a0strikeouts.&#8221;<\/p>\n<p>The Good Ones\u2019\u00a0designs surround a band of characters: Stuart, Adrian, Franklin and Bullfrog,\u00a0four\u00a0neighborhood friends from Bricktown, USA who meet at the skatepark trading MP3s\u00a0and\u00a0form a rock band. The intention of the clothing company is that boys\u00a0everywhere will see\u00a0themselves in the band, or in the band\u2019s biggest fan,\u00a0Paulie and find a connection with the\u00a0characters. The creativity behind the\u00a0clothing line is extensive, including a back story, music\u00a0videos, original\u00a0songs, ringtones, wallpaper, trading cards and coloring pages, all of which\u00a0customers can find on the website&#8217;s &#8220;<a href=\"http:\/\/www.thegoodones.com\/goodies\">Goodies<\/a>&#8221; section.<\/p>\n<p>&#8220;The Good Ones site isn&#8217;t just a place to buy a t-shirt and move on,\u201d adds\u00a0Kelley. \u201cAdventures\u00a0await everywhere you turn, just like in boyhood. The\u00a0clothing is designed to celebrate the\u00a0stories boys will never forget.\u201d<\/p>\n<p>&nbsp;<\/p>\n<div><strong><span style=\"text-decoration: underline;\">About The Good Ones<\/span><\/strong><br \/>\nThe Good Ones is a whimsical clothing line for boys\u00a0capturing the excitement, sparkle, adventure and\u00a0make-believe of boyhood. The\u00a0Good Ones is a creation by Fort Wayne, Indiana-based One Lucky Guitar, a\u00a0design\u00a0&amp; marketing boutique, and Matilda Jane Clothing, a highly successful\u00a0national children&#8217;s clothing\u00a0company which creates unique, playful and\u00a0unpredictable designs for girls. The first collection by The\u00a0Good Ones,\u00a0<a href=\"http:\/\/www.thegoodones.com\/collections\">Numero\u00a0One<\/a>, is available through the\u00a0<a href=\"http:\/\/shop.thegoodones.com\/\">online shop<\/a>\u00a0for sizes 12M to 10 with prices from $16 to\u00a0$56.<\/div>\n<div><strong><span style=\"text-decoration: underline;\">\u00a0<\/span><\/strong><\/div>\n<\/div>\n",
        "slug": "new-clothing-line-born-in-fort-wayne-captures-the-adventure-of-boyhood"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/gw_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2012-03-23 19:37:00",
        "author_name": "Jake Sauer",
        "title": "Guitar Wolf and The Business",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/GuitarWolfPoster_500.jpg\"><img class=\"alignright size-full wp-image-975\" title=\"GuitarWolfPoster_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/GuitarWolfPoster_500.jpg\" alt=\"\" width=\"500\" height=\"756\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/BusinessPoster_500.jpg\"><img class=\"alignright size-full wp-image-976\" title=\"BusinessPoster_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/BusinessPoster_500.jpg\" alt=\"\" width=\"500\" height=\"793\" \/><\/a>A litte more than a week from now, hopefully you&#8217;ll be enjoying the noise brought to you by Japan&#8217;s Guitar Wolf. This show, at the Brass Rail, is one of those you don&#8217;t wanna regret not seeing when you hear how fun it was. Buy your tickets <a href=\"http:\/\/www.brownpapertickets.com\/event\/227323\">here<\/a>.<\/p>\n<p>The other image here is a commemorative poster for last week&#8217;s show of London&#8217;s The Business. They&#8217;re a punk rock &#8220;Oi&#8221; band that sort of has that working-class feeling so I thought an image looking like a patch or organizational logo would work well.<\/p>\n",
        "slug": "guitar-wolf-and-the-business"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/RPreport_diallanding1.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/RPreport_masthead.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-03-22 22:26:00",
        "author_name": "OLG Newswire",
        "title": "Regional Partnership's Annual Report Wrap-Up",
        "postBody": "<p>Most graphic designers have a type of project they particularly enjoy. Some favor billboards or print ads. Some love logos best. Some favor web design. My fave? Annual reports\u2014one publication full of potential for many different kinds of creative challenges: typography, illustration, \u00a0photography, charts and infographics.<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/RP_3.jpg\"><img class=\"alignleft size-full wp-image-953\" title=\"RP_3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/RP_3.jpg\" alt=\"\" width=\"500\" height=\"441\" \/><\/a><\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/RP_1.jpg\"><img class=\"alignleft size-full wp-image-951\" title=\"RP_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/RP_1.jpg\" alt=\"report image - infographics\" width=\"500\" height=\"441\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/RP_4.jpg\"><img class=\"alignleft size-full wp-image-954\" title=\"RP_4\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/RP_4.jpg\" alt=\"\" width=\"500\" height=\"441\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/RP_2.jpg\"><img class=\"alignleft size-full wp-image-952\" title=\"RP_2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/RP_2.jpg\" alt=\"\" width=\"500\" height=\"441\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/RP_5.jpg\"><img class=\"alignleft size-full wp-image-955\" title=\"RP_5\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/RP_5.jpg\" alt=\"\" width=\"500\" height=\"441\" \/><\/a><\/p>\n<p>We recently wrapped up <em>The Winning Equation, <\/em>the 2011 annual report for the Northeast Indiana Regional Partnership\u2014designing this report did not disappoint. The RP had a successful 2011, and they wanted an annual report that really captured the excitement and energy behind the year\u2019s initiatives.<\/p>\n<p>At the core of the content was an equation for regional success: leads + product development + regional team effectiveness = business investment. As mere words, that equation could seem a little dry, but we used illustrations and info graphics to illustrate the different components of this equation throughout the report. Also, a significant portion of the content was devoted to the regional priorities, for which we developed a family of icons.<\/p>\n<p>Here are a few photos of the finished piece. We&#8217;re pleased with the outcome, and proud to have the OLG name on it.<\/p>\n<p>You know, thinking about annual reports in general, what I love most about these publications is their ability to set the pace for an organization. Years ago, these kinds of books used to be viewed as a wrap-up for the year\u2014celebrating the good, explaining why the bad happened and how it won\u2019t happen again. That kind of content can get dry and routine. But a well-crafted annual report can be a key component to engage and educate your investors and stakeholders. It\u2019s a chance to reinforce your mission. It builds steam and arms your stakeholders with the knowledge to tell your brand story.<\/p>\n<p>The NEIRP\u2019s goals to help our region prosper economically are noble, and it was a pleasure to help tell their story. We\u2019re looking forward to an exciting 2012 for their team and for all of Northeast Indiana.<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "regional-partnerships-annual-report"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/TGO_Characters_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/TGO_characters_960.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-03-15 14:21:00",
        "author_name": "Jake Sauer",
        "title": "The Good Ones: The Making of a Band",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/TGO_characters_500_11.jpg\"><img class=\"alignright size-full wp-image-968\" title=\"TGO_characters_500_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/TGO_characters_500_11.jpg\" alt=\"\" width=\"500\" height=\"824\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/TGO_characters_500_2.jpg\"><img class=\"alignright size-full wp-image-969\" title=\"TGO_characters_500_2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/TGO_characters_500_2.jpg\" alt=\"\" width=\"500\" height=\"1075\" \/><\/a>With the launch of <a href=\"http:\/\/thegoodones.com\/\">The Good Ones<\/a>, not only is OLG developing some sweet design work on fabric, but we&#8217;re also creating a story of a brand from the ground-up. If you go through the site, you&#8217;ll quickly notice the interweaving of cartoon dogs. These aren&#8217;t just random mutts, they&#8217;re The Good Ones themselves\u2014a fictitious band of young pups that play rock n&#8217; roll because that&#8217;s what they love. These characters were the result of a lot of brainwork here, figuring out the best way to engage not only the young&#8217;ins who might wear these clothes, but the people that buy it too.<\/p>\n<p>When the name The Good Ones was chosen, the concept to have characters was born. Why have &#8217;em? Well, think of any products you enjoyed as a kid. There&#8217;s a good chance some of those memories revolve around a world of something imagined. Although we think the clothes themselves stand out, we wanted to develop a storyline that could enhance the brand and give it some longevity\u2013if done properly.<\/p>\n<p>Like everything OLG, the made-up band came from our love of music and the opportunity to create something unique down the road. Concepting started with figuring out not only how many characters to have, but what they were\u2014goofy monsters, aliens, animals, inanimate objects, kids? The answers ultimately came from late-night sketching. After all the decent drawings were looked through, it became pretty clear that The Good Ones represented a more down-to-earth group of dudes\u2014dogs, actually.\u00a0 Dogs that each had their own personality, played their own instruments and went to school. Oh, and they had a friend that showed up once in a while too. Not long after, they had names; Stuart, Adrian, Franklin, Bullfrog and Paulie. They would create original music and live in a place called Bricktown (that&#8217;s the name of the borough OLG and Matilda Jane reside, ha).<\/p>\n<p>As far a art direction, there&#8217;s a lot of ways we could&#8217;ve went with the guys. We could&#8217;ve done the Gorillaz thing and &#8220;went all 3-D&#8221; or illustrated them up in a Disney fashion. Instead I took the honest approach that I always appreciated in Bill Watterson&#8217;s <em>Calvin and Hobbes<\/em>. Black and white can still emphasize character traits more than you think and I&#8217;ve always loved the line effects done with an inked nib. Also, I figured the black and white would look good next to the brightly colored clothing. The contrast between characters was important to me as well. I tried to have Frankin (the bassist), tall and large, as a difference to Bullfrog (the drummer) that was small and hyper.<\/p>\n<p>Once everyone was happy with the character development, we started coming up with more personality traits. You can read about them (and hear their sweet theme songs) on the <a href=\"http:\/\/thegoodones.com\/meet\">Meet The Good Ones<\/a> section of the site. We also started developing the characters for use on other touch points like album covers and swag. The best part was printing off &#8220;life size&#8221; versions of the band to be incorporated into the music <a href=\"http:\/\/thegoodones.com\/goodies\">videos<\/a> and photo shoots.<\/p>\n<p>We think the friends will be playin&#8217; music long into the future.<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "the-good-ones-the-making-of-a-band"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/bruce78.jpg",
        "category_name": "Love & Like",
        "postDate": "2012-03-13 10:55:00",
        "author_name": "Matt Kelley",
        "title": "MK: Under the Influence",
        "postBody": "<p>Last September, I was approached by the sultry-voiced, super-rad <a href=\"http:\/\/www.twitter.com\/carrieboylan\" target=\"_blank\">@CarrieBoylan<\/a> about participating in a new show she was pitching to NIPR, our local NPR station. The proposed show\u2014<em>Under the Influence<\/em>\u2014would feature local folks picking ten songs that have been influential in their lives, then sitting down with Carrie to spin the black circle and get all hyperbolic about the magic &amp; mystery of rock and roll. Well, that&#8217;s what I did anyway.<\/p>\n<p>Last month, the show was finally picked up. Airing at 8PM on Wednesday nights (89.1FM on the local dial, <a href=\"http:\/\/www.nipr.fm\" target=\"_blank\">nipr.fm<\/a> on the international one), the show is <em>always<\/em> entertaining and highly recommended listening. I was tickled as can be to be asked to participate\u2014truly, the &#8220;pick ten songs&#8221; thing is just a fantastic way to spend a couple dozen hours\u2014and it was especially fun to play some songs that might otherwise be considered a bit left of the dial for radio airplay. (Special thanks to @TommyCutter for the assist on the Tim Rogers \/ You Am I mashup.)<\/p>\n<p>Broadcast regulations prevent NIPR from archiving the shows, but some super-awesome folks bootlegged the episode I was on\u2026<a href=\"http:\/\/bit.ly\/zdOqQF\" target=\"_blank\">for your next road trip&#8217;s soundtrack, click here<\/a>.<\/p>\n",
        "slug": "mk-under-the-influence"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/OLG_PressRelease_DialLanding.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/OLG_PressRelease_masthead.jpg",
        "category_name": "News & Word",
        "postDate": "2012-03-09 18:29:00",
        "author_name": "OLG Newswire",
        "title": "'Damn Good' Features One Lucky Guitar Designs for Matilda Jane Clothing Co.",
        "postBody": "<p>(Fort Wayne, Ind.) HOW Books recently released <em>Damn Good<\/em>, a publication where top marketing firms discuss their all-time favorite projects and client relationships. One Lucky Guitar (OLG) is featured among the book\u2019s 200-plus pages for the boutique\u2019s design work done since 2004 for a long-time client, Matilda Jane Clothing Company.<\/p>\n<p>\u201cWhen Denise called OLG\u2014I was a young man still in my pajamas at 11AM, trying my hardest not to sound like my office was in the kitchen of a small apartment\u2014especially because there was a <em>clothing company <\/em>on the line. Little did I know, Denise was calling from her utility room, where she was starting a clothing company between life,\u201d says Matt Kelley, owner of One Lucky Guitar, in his <em>Damn Good<\/em> interview. \u201cSeven years later, Matilda Jane is a worldwide success with 26 employees and 175 sales reps, and OLG is a booming 10-person design and marketing boutique.\u201d<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/damn-good-1.jpg\"><img class=\"alignleft size-full wp-image-965\" title=\"damn-good-1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/damn-good-1.jpg\" alt=\"\" width=\"477\" height=\"296\" \/><\/a>In addition to the selection of Matilda Jane look-books, identity system and clothing tags created by OLG, <em>Damn Good<\/em> features the work of countless proud designers from all over the world which the authors deemed to be the best-looking, highest profile and smartest strategically. The design work highlighted includes print, packaging, identity and mixed media, and needed to meet only two imperative criteria to be included in the publication\u2014passion and inspiration. Other agencies featured in <em>Damn Good <\/em>include Ogilvy, Deutsch Design Works, and Facebook.<\/p>\n<p>\u201cWe really wanted to provide a wide view of the fantastic design that\u2019s happening all over the world,\u201d authors Tim Lapetino and Jason Adam say in the introduction. \u201cThe work between these covers spans 35 countries, and we dug deep to find not only great projects by well-known, successful firms, but also to ferret out the creative juices flowing in undiscovered corners, away from the spotlight.\u201d<a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/damn-good-2.jpg\"><img class=\"size-full wp-image-966 alignleft\" title=\"damn-good-2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/damn-good-2.jpg\" alt=\"\" width=\"477\" height=\"300\" \/><\/a><\/p>\n<p><span style=\"text-decoration: underline;\"><strong>About One Lucky Guitar, Inc<\/strong><\/span><\/p>\n<p>One Lucky Guitar, a Fort Wayne-based design &amp; marketing boutique, was founded in November, 2000 and specializes in high-concept design, advertising and marketing, providing clients with top-shelf creative work and full service through strategic partnerships. Advertising clients include 3Rivers Federal Credit Union, Arts United, AWS, Carson Boxberger, Grand Wayne Center, MKM Design, J K O\u2019Donnell\u2019s, Northeast Indiana Regional Partnership, STAR, the Talent Initiative, United Way of Allen County and Matilda Jane Clothing Company. With Indianapolis\u2019 Lodge Design, OLG is the agency of record for the Lutheran Health Network.<\/p>\n<p>OLG\u2019s community involvement is highly regarded, with work for organizations including the Downtown Improvement District, Embassy Theatre, Fort Wayne Philharmonic, Fort Wayne Women\u2019s Bureau, Fort Wayne Trails and Vision 2020.<\/p>\n<p>The company made its early reputation on work in the music industry, for labels and artists including Robert Plant, Alison Krauss, Willie Nelson, John Prine, and Smithsonian Folkways Recordings (Washington, D.C.), among others.<\/p>\n<p>To learn more about OLG, visit oneluckyguitar.com or contact <a href=\"mailto:hello@oneluckyguitar.com\">hello@oneluckyguitar.com<\/a>.<\/p>\n<p align=\"center\">###<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "damn-good-features-one-lucky-guitar-designs-for-matilda-jane-clothing-co"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/SMROI_diallanding.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/03\/SMROI_masthead.jpg",
        "category_name": "News & Word",
        "postDate": "2012-03-07 13:43:00",
        "author_name": "OLG Newswire",
        "title": "Social Media: Measurement & ROI",
        "postBody": "<p>\u201cHow do I measure ROI for my social media activity?\u201d<\/p>\n<p>Social media is uncharted waters for a lot of us. With new opportunities and communication channels, come new challenges. You may have read our post on <span style=\"text-decoration: underline;\"><a title=\"Integration\" href=\"http:\/\/bit.ly\/xUqNys\">integration<\/a><\/span>, which helps us to understand how social media can be a support to our existing marketing efforts. Another stumbling block for businesses is how we can begin to track our efforts when it comes to social media. And unfortunately, because there is not yet a standard for social media measurement, many assume it isn\u2019t possible. This may come from a lack of understanding of how to effectively use social media to support business goals. While there may not be one trusted method of measurement, there are definitely several different approaches that can work\u2014and work well\u2014to help a company determine the success of their social media activity.<\/p>\n<p>Before you attempt measurement though, there are a few important things about social media to consider:<\/p>\n<p><strong>Social media is the vehicle, not the purpose.<\/strong><br \/>\nBeing active in social media is not enough; it\u2019s what you do once you create that account that is important. Your company\u2019s Twitter, Facebook, Google+ and Pinterest accounts are just the avenues you are using to relate to your customers and publics. You have to look more specifically at the social activities that you are engaged in; your engagement with audiences, your content sharing, or your customer service response.<\/p>\n<p><strong>What other ROI do you measure?<\/strong><br \/>\nStop and think for a minute, do you measure the ROI of handouts, or business cards? A Facebook fan or Twitter follower represents <em>potential<\/em>, the same as handing out a business card. You can\u2019t exactly measure the value of that potential. Email marketing measurement also works by these rules. You usually don\u2019t ask about the ROI for your e-newsletter, you ask for the conversion rate, the click-through or the visibility.<\/p>\n<p><strong>What are your objectives?<\/strong><br \/>\nYou can\u2019t measure the ROI for social media without first knowing what your objectives are. What are you shooting for? Is it brand awareness, engaging existing customers, short-term sales? Or are you trying to complement a promotional campaign, encourage word of mouth, or spread news and important info about your business? Perhaps you\u2019re just trying to increase your searchability.<\/p>\n<p>Now that you\u2019ve thought through some of these essentials, you can move on. With your goals and activities crystal clear\u2014you can figure out what form of measurement makes the most sense to track your efforts.<\/p>\n<p><strong>Measurement Method.<\/strong><br \/>\nFind your form of measurement, something that you <em>can<\/em> track. Will your social media efforts increase your foot traffic or your sales? Do you hope to see an increase in web traffic? Use your own language, and base your measurements on your own specific goals. Depending on your goals, the truth is there are plenty of trackables\u2026<\/p>\n<ul>\n<li>Website traffic<\/li>\n<li>Foot traffic<\/li>\n<li>Increased sales<\/li>\n<li>Conversion rate<\/li>\n<li>Fans or members<\/li>\n<li>Positive customer mentions<\/li>\n<li>Page views<\/li>\n<li>Referrals<\/li>\n<li>New cliental\/relationships<\/li>\n<li>Revenue<\/li>\n<li>Contributors<\/li>\n<li>Posts or comments<\/li>\n<li>Company mentions<\/li>\n<li>Reduced returns<\/li>\n<li>Reduced volume call (if you\u2019re using social media as a customer service channel)<\/li>\n<\/ul>\n<p>And, as you are evaluating the success your social media campaign or efforts, <a href=\"mailto:http:\/\/www.forrester.com\/rb\/research\/\">Forrester Research<\/a> offers up four main factors to guide you:<\/p>\n<ol>\n<li><strong>Financial.<br \/>\n<\/strong>Did your marketing cost decrease or sales increase?<\/li>\n<li><strong>Brand<\/strong>.<br \/>\nHave perceptions and\/or brand awareness improved?<\/li>\n<li><strong>Risk Management<\/strong>.<br \/>\nAre you better prepared to handle crisis or issues that affect brand reputation because you now have a direct outlet to your customers?<\/li>\n<li><strong>Digital<\/strong>.<br \/>\nHas your brand enhanced its digital assets?<\/li>\n<\/ol>\n<p><strong><br \/>\nIt doesn\u2019t stop there!<\/strong><br \/>\nWhen it comes to your business, there is so much more that social media can help with. It might be closing business, forming new partnerships and relationships, reducing marketing costs, improving your ranking in search engines, or helping your company to recruit new talent. An overwhelming amount of companies have said social media has been a successful recruiting method for them.<\/p>\n<p>After you\u2019re done thinking through how you will track your efforts, and in what ways social media can help grow your business, try to think out of the box as well. Use your social media activity and results to learn abut your audiences and then apply those findings to the way you do business. <strong>There is an opportunity here to learn about your company.<\/strong><\/p>\n<p>Some of us are better with examples\u2026 Let\u2019s say a Certified Financial Planner who runs his own Facebook page shares various financial tips ranging from retirement planning, to savings growth, to investment advice, to paying off debt responsibility. Now, that is a lot of very useful information. If this CFP is posting these tips on his Facebook page, he may see that he has a much greater interest (more comments and likes) on his investment advice than anything else. When he goes to publish his own book in two years, he\u2019ll know to include more chapters on investing than on debt-payment, or retirement planning. He now has audience buy-in and a gauge on their preferences because he gathered it from his Facebook activity.<\/p>\n<p>Don\u2019t underestimate the opportunity to learn from your social media audience.<\/p>\n",
        "slug": "social-media-measurement-roi"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/02\/Danger_DialLanding.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/02\/Danger_Masthead.jpg",
        "category_name": "Features & Headlines",
        "postDate": "2012-02-24 03:57:00",
        "author_name": "OLG Newswire",
        "title": "Choose the Danger",
        "postBody": "<p>Dr. Leonard McCoy is one of Star Trek&#8217;s most beloved characters. He&#8217;s a notorious curmudgeon, hopelessly paranoid and negative. He&#8217;s famous for comically dark lines like &#8220;He&#8217;s dead, Jim&#8221; and &#8220;Jim I&#8217;m a Doctor not a _____________.&#8221; Annoyed by their relentless logic, he often speaks disparagingly of<span style=\"line-height: 24px;\">\u00a0<\/span>Vulcans. &#8220;Green blooded.&#8221; &#8220;Heartless.&#8221;<\/p>\n<p>All of the above make for a great SNL spoof, but at the end of the day, they discredit what this noble character was all about. You see, Leonard McCoy, portrayed by DeForest Kelley\u00a0(January 20, 1920 \u2013 June 11, 1999), uttered some of the most profound, and in this writer&#8217;s opinion, most unappreciated words in the Star Trek canon:<\/p>\n<p>&#8220;I choose the danger.&#8221;<\/p>\n<p>He spoke those words in <em>Star Trek III: The Search for Spock<\/em>\u00a0when, at the risk of his own life, he was asked if he would attempt to save the life of Spock, the very Vulcan who was at the source of years of consternation. Saving Spock would be risky. Life threatening.\u00a0Dangerous.<\/p>\n<p>&#8220;I choose the danger.&#8221;<\/p>\n<p>Sometimes we need to choose to do what&#8217;s right, even if it&#8217;s a little uncomfortable. Without guarantee of success. When it&#8217;s dangerous. Life is much more fun that way. Or, at least, more worthwhile.<\/p>\n<p>Choose the danger.<\/p>\n<p>Have a great weekend, and may Spring come early.<\/p>\n",
        "slug": "choose-the-danger"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/02\/OLG_PressRelease_DialLanding.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/02\/OLG_PressRelease_masthead.jpg",
        "category_name": "News & Word",
        "postDate": "2012-02-23 15:24:00",
        "author_name": "OLG Newswire",
        "title": "One Lucky Guitar & Sauer Consulting LLC Form a Strategic Partnership",
        "postBody": "<p>(Fort Wayne, Ind.) Two local companies in downtown Fort Wayne are now offering an all-encompassing approach to business development and marketing strategy as Joel Sauer, of Sauer Consulting LLC and Matt Kelley and his team at One Lucky Guitar, Inc., (OLG) merge their passions through a professional partnership.<\/p>\n<p>The relationship between Sauer and OLG dates back to 2004 when they worked together on marketing initiatives for the Red Cross, where Sauer sits as a board member. When Sauer launched his independent consulting firm in 2011, it was OLG that branded and developed the identity for Sauer Consulting LLC. Shortly after, Sauer Consulting assisted the downtown marketing boutique in strategic planning efforts.<\/p>\n<p>\u201cThe process was so energizing and valuable for both of us, we wondered if there might be more to it; if there wasn\u2019t a potential product to be developed,\u201d said Joel Sauer, of Sauer Consulting LLC. \u201cFate answered quickly when a current OLG client asked for similar services, which were provided by the fledging partnership.\u201d<\/p>\n<p>The strategic partnership will allow the two organizations to take their double-team technique to a greater audience, helping business in northeast Indiana thrive and prosper by equipping them with the needed tools to become a fully engaged organization. Their combined services include business strategy, future mapping, SWOT analysis, market analysis, rallying cry development, brand identity and overall marketing strategies.<\/p>\n<p>\u201cOur partnership with Sauer Consulting was born from a mutual desire to dig deeper and go bigger for our clients\u2014offering a robust experience that marries business development and planning with brand storytelling, marketing and creative strategies\u201d said One Lucky Guitar\u2019s Matt Kelley. \u201cWe relish the opportunity of working together to shape an organization with a strong pulse. Plus, I really like Joel.\u201d<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>About Sauer Consulting LLC.<\/strong><\/span><\/p>\n<p>Sauer Consulting, LLC, offers a full range of business consulting services, specializing in simple yet effective strategic planning facilitation. The results of this planning are clear and concise action initiatives, not pretty spiral bound dust collectors.<\/p>\n<p>Joel Sauer brings more than two decades of business leadership and experience to every engagement. With niches in strategic planning and business development, Joel offers special talents in helping companies identify strengths and map out specific courses toward a growth-oriented future. In a world rapidly consolidating, Joel also has a unique ability to bring parties together, both culturally and operationally, to maximize efficiencies. These are extremely valuable\u2014but often overlooked\u2014aspects of merging entities.<\/p>\n<p>To learn more about Sauer Consulting, visit <a href=\"http:\/\/sauerconsultingllc.com\">sauerconsultingllc.com<\/a> or contact <a href=\"mailto:joel.sauer@sauerconsultingllc.com\">joel.sauer@sauerconsultingllc.com<\/a>.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>About One Lucky Guitar, Inc.<\/strong><\/span><\/p>\n<p>One Lucky Guitar, a Fort Wayne-based design &amp; marketing boutique, was founded in November, 2000 and specializes in high-concept design, advertising and marketing, providing clients with top-shelf creative work and full service through strategic partnerships. Advertising clients include 3Rivers Federal Credit Union, Arts United, AWS, Carson Boxberger, Grand Wayne Center, MKM Design, J K O\u2019Donnell\u2019s, Northeast Indiana Regional Partnership, STAR, the Talent Initiative, United Way of Allen County and Matilda Jane Clothing Company. With Indianapolis\u2019 Lodge Design, OLG is the agency of record for the Lutheran Health Network.<\/p>\n<p>OLG\u2019s community involvement is highly regarded, with work for organizations including the Downtown Improvement District, Embassy Theatre, Fort Wayne Philharmonic, Fort Wayne Women\u2019s Bureau, Fort Wayne Trails and Vision 2020.<\/p>\n<p>The company made its early reputation on work in the music industry, for labels and artists including Robert Plant, Alison Krauss, Willie Nelson, John Prine, and Smithsonian Folkways Recordings (Washington, D.C.), among others.<\/p>\n<p>To learn more about OLG, visit <a href=\"http:\/\/www.oneluckyguitar.com\">oneluckyguitar.com<\/a> or contact <a href=\"mailto:hello@oneluckyguitar.com\">hello@oneluckyguitar.com<\/a>.<\/p>\n",
        "slug": "one-lucky-guitar-sauer-consulting-llc-form-a-strategic-partnership"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/02\/GWcampaign_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-02-17 15:54:00",
        "author_name": "Jake Sauer",
        "title": "Politics on the Road",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/02\/GW_campaign_500.jpg\"><img class=\"alignleft size-full wp-image-939\" title=\"GW_campaign_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/02\/GW_campaign_500.jpg\" alt=\"\" width=\"500\" height=\"809\" \/><\/a>Yeah, the political season is in full swing and a recent project had us contributing a bit of art to the spectacle. As part of our continued relationship with the Alumni Association of (The) George Washington University, we created some visual appeal for a series of post cards.<\/p>\n<p>These mailers are to advertise five upcoming lectures in major cities talking about the 2012 presidential race and the politics that surrounds it. As GW is well known for being experts at this stuff, it&#8217;s neat to get to be a part of what they do best.<\/p>\n<p>The request was to develop an image that represented the two major parties fighting it out. The first task was pairing the donkey and elephant in the same space which is challenging because they contrast significantly in size, shape, etc. I think we managed to get a consistant look between them. To wrap it up, I placed the illos on an interstate-looking sign, trying to signify that these lectures were on the road for a series of dates.<\/p>\n",
        "slug": "politics-on-the-road"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/02\/casino.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-02-16 19:55:00",
        "author_name": "OLG Newswire",
        "title": "What Happens at Turnstone...",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/02\/Turnstone_Casino.jpg\"><img class=\"alignleft size-full wp-image-936\" style=\"border: none;\" title=\"Turnstone_Casino\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/02\/Turnstone_Casino.jpg\" alt=\"Turnstone Casino Night\" width=\"500\" height=\"748\" \/><\/a>This March will be Turnstone&#8217;s 37th Annual Casino Night. 37 years! Wow, that&#8217;s one awesome legacy. It&#8217;s a reminder how long these folks have been empowering people with disabilities in our community. And it clearly shows that the work they do matters. Big time.<\/p>\n<p>That being said, how could we not want to help out with the promotions for the event?<\/p>\n<p>Say the word &#8220;casino&#8221; and you think of Atlantic City, Reno and East Chicago, right? Uh, sure, but surely you think Las Vegas first. Vegas, baby. <em>Vegas<\/em>. <a title=\"las vegas sign google image search&lt;br \/&gt;\n\" href=\"http:\/\/www.google.com\/search?q=las+vegas+sign&amp;oe=utf-8&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a&amp;um=1&amp;ie=UTF-8&amp;hl=en&amp;tbm=isch&amp;source=og&amp;sa=N&amp;tab=wi&amp;ei=02c9T8HjBOPb0QHLiJzaBw&amp;biw=1526&amp;bih=949&amp;sei=1Gc9T8ixLcrX0QHO2MXqBw\" target=\"_blank\">The iconic neon road sign<\/a> that greets visitors to the strip was the inspiration for the save the date we designed for the event, with a Turnstone twist.<\/p>\n<p>The event is Saturday, March 10th at 7pm. All the proceeds of this year\u2019s event will support Turnstone\u2019s children and youth programs and services, including the Kimbrough Early Learning Center, pediatric therapy programs and the adaptive sports and recreation program. More\u00a0details can be found on the <a title=\"Turnstone Casion Night\" href=\"http:\/\/turnstone.org\/2012\/01\/casino-night-is-march-10th\/\" target=\"_blank\">Turnstone site<\/a>.<\/p>\n<p>And remember: what happens at Turnstone Casino Night stays at Turnstone Casino Night.<\/p>\n",
        "slug": "what-happens-at-turnstone"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/02\/SERENDIPITY_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-02-08 18:27:00",
        "author_name": "Jake Sauer",
        "title": "Serendipity Launches",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/02\/SERENDIPITY_1_500.jpg\"><img class=\"alignleft size-full wp-image-930\" title=\"SERENDIPITY_1_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/02\/SERENDIPITY_1_500.jpg\" alt=\"\" width=\"500\" height=\"374\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/02\/SERENDIPITY_2_500.jpg\"><img class=\"alignleft size-full wp-image-931\" title=\"SERENDIPITY_2_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/02\/SERENDIPITY_2_500.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a>This past week, our friends at <a href=\"http:\/\/www.matildajaneclothing.com\/\">Matilda Jane Clothing<\/a> launched their much-anticipated spring line. Like other projects we&#8217;ve done for MJC, this one carried a theme\u2014Serendipity.<\/p>\n<p>Once the Serendipity line was conceived last fall, Matilda Jane asked us to develop the look and feeling of the hangtags and neck tags. Denise, the owner and creative visionary for the brand, had an idea based around certain colors and a specific type of illustration she thought would be successful. I took that direction and ended up designing what you see on the left.<\/p>\n<p>It&#8217;s a tricky process making something that can look good on a paper tag and still translate well to a much smaller piece on the clothes. In the end, I&#8217;m happy with the precision which the fabric was printed.<\/p>\n<p>I can&#8217;t wait to show ya the tags for <a href=\"http:\/\/thegoodones.com\/\">The Good Ones<\/a>\u2014coming soon!<\/p>\n",
        "slug": "serendipity-launches"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/02\/dial_landingpage.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/02\/IntegratedMarketing2.jpg",
        "category_name": "News & Word",
        "postDate": "2012-02-06 13:15:00",
        "author_name": "OLG Newswire",
        "title": "Integration in 2012",
        "postBody": "<p>It\u2019s here. 2012. We\u2019re a month in already and I feel great about what this year will bring us in terms of broadening perspectives in the marketing industry. This year I am excited to help many of our clients adopt a new viewpoint, learning how they can use different components of marketing for their ultimate success.\u00a0 A large part of this means communicating how social media\u2014an extremely important facet of marketing\u2014is continuing to change the marketing game, and why it\u2019s a player that that should be on our team.<\/p>\n<p>Across the country, many organizations rely on traditional marketing and advertising to thrive. They put efforts like social media, email marketing and Search Engine Optimization, in a \u201cfrills\u201d category, where it remains overlooked. I think this could be a mistake for said organizations. And here\u2019s why\u2026<\/p>\n<p>In today\u2019s always evolving world of marketing, it is more important than ever to pay attention to the changing facets of our industry, to understand them and be able to see how they can work hand-in-hand, overlapping perfectly in an effective marketing plan.<\/p>\n<p>Social Media may not double your profits, but neither will a print or radio ad. Sending one press release won\u2019t do your company a whole world of good either if that\u2019s all you\u2019re doing. I once heard this somewhat cheesey, but effective, analogy. Think about your marketing channels like players on a team. A print ad is one player, a radio ad is another, signage is another, TV is another, twitter is another\u2014and well, you get the picture. Each player should support the others\u2014because that\u2019s what a good teammate does. Your email newsletters should have social calls to action, and your social should point back to your active blog. Your print ads may feature a QR code leading to your website, and your customer service surveys should always collect email addresses to add to your database.<\/p>\n<p><strong>Your team is only as strong as your weakest player.<\/strong> So what is your overall marketing strategy like? Do you have hope of making it to the playoffs this year?<\/p>\n<p>The advancement and wide acceptance of social media has changed traditional marketing <em>indefinitely<\/em>. Fact. And, it has taken public relations, advertising and event marketing with it. The question for marketing professionals, public relations practitioners and (don\u2019t kill me for saying it) social-media \u201cgurus\u201d is\u2014do you think you can catch up? And then\u2026stay up to speed?<\/p>\n<p>Staying on top of new applications, evolving trends and technology that changes your industry is definitely not an easy task. Every month new technologies like QR codes, or text message marketing are introduced allowing you new ways to bring your message\u2014and value\u2014directly to your customers. In today\u2019s world, you not only have to fight to keep tabs on new introductions to the marketing world, you must also stay abreast of how brilliant professionals are utilizing those technologies alongside traditional marketing efforts to keep their brand a step above the rest.<\/p>\n<p>The more we can stay on top of what\u2019s out there, the better we can refine our plans to include social media and new technologies to deliver the best results. You may have to test something new and push the envelope from time to time, but the key is integration. Add social media to your team and use it to <em>support <\/em>and <em>improve<\/em> your existing efforts. I won\u2019t lie to you, it\u2019s true that social media can be hard to track, but it <strong>is<\/strong> trackable (stay tuned to the Dial for more on ROI). It\u2019s also true you probably won\u2019t always see results right way. (A successful Facebook page usually takes at least six months to build.) So this year, let\u2019s take a step forward toward including new media, new technologies, and new strategies into our marketing plans and see where it takes us. Let\u2019s move toward integration in 2012.<\/p>\n",
        "slug": "integration-in-2012"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/02\/Good_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/02\/TGO_banner_960.jpg",
        "category_name": "News & Word",
        "postDate": "2012-02-01 13:13:00",
        "author_name": "Matt Kelley",
        "title": "Ladies & Gentlemen, The Good Ones",
        "postBody": "<p>Back in Summer-04, I met a girl named Denise DeMarchis. As the story goes, we shared a hairdresser.<\/p>\n<p>I still remember the first time she called. I was working at the One Lucky Guitar office (otherwise known as my Columbia Avenue duplex&#8217;s kitchen), wearing pajamas at 11:30 in the morning, stirring the mac &amp; cheese on the stove with my left hand and working through a design with my right, a dog in my lap. And listening to awesome music. I remember when she said, &#8220;This is Denise, I own a company called Matilda Jane Clothing and I wanted to talk about some branding work\u2026&#8221; \u2014 I flipped. OMG, a <em>clothing company<\/em> had called!!! And they think they&#8217;re calling an ad agency! This was exactly why I had left my previous job. The mac &amp; cheese was bubbling over. The chihuahua was barking his head off. Ike Reilly was cussing on the stereo. I leapt out of the kitchen and sequestered myself in the bathroom\u2014quiet\u2014and set up a meeting (while sitting on the toilet, in my pajamas, at 11:30 in the morning).<\/p>\n<p>What&#8217;s funny is that Denise was just as nervous, and was sequestered in her mud room, because OMG she was calling <em>an ad agency<\/em>!!! And they think a clothing company is calling!<\/p>\n<p>I&#8217;m typing this in my kitchen at 11:30(PM). And across town, I&#8217;m pretty sure Denise is working on an incredible Fall 2012 design in her mud room. We still get a bit nervous calling each other.<\/p>\n<p>Over the years, we&#8217;ve done <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/art_strategy\/matilda-jane\" target=\"_blank\">all kinds of work for MJC<\/a>: logo and identity, business suite, hangtags, posters, websites, brochures, gift cards, line identities and catalog after catalog after catalog, all showcasing their amazing girls&#8217; clothing. And we&#8217;ve watched with slack-jawed awe as the company grew from metro Detroit art fairs into a cross-country sensation, with 26 local employees and more than 175 &#8220;trunk keepers&#8221; strategically sprinkled across the country. MJC&#8217;s worldwide HQ is a half-block away from OLG&#8217;s, cattywampus in the historic &#8220;Bricktown&#8221; district on the near-southeast side of downtown; we&#8217;re within shouting distance. Not that there&#8217;s any hollering: MJC is wonderful to work with, and the projects are every art director&#8217;s dream. Pure design, illustration, production and service. For all of that, though, the most important thing is that Matilda Jane Clothing gets <em>brand<\/em> like nobody&#8217;s business, at every touch. Every. Single. Touch.<\/p>\n<p>Anyway, late last summer we put together some co-branded MJC \/ OLG shirts (&#8220;XOXO<strong>XOLG<\/strong>&#8220;) as a fun little one-off. We walked &#8217;em over, and on a whim wondered aloud, &#8220;What if we did something together sometime, someday?&#8221;<\/p>\n<p>By the following afternoon we were dreaming. And now it&#8217;s actually happening: a clothing line for the boys that light fireworks in our souls.<\/p>\n<p>I can only try to tell you how much I&#8217;ve enjoyed all of this. Denise and Sam at MJC are inspiring, soul-rattling and contagiously full of heart, and the all-star team at OLG\u2014Paige, Nate, Jake, Drew, Tommy, Bridget, Michelle, Amy and Taylor\u2014is as sensational as ever (and sometimes moreso) and passionately committed to delivering staggeringly good work. Now we&#8217;re calling up trusted friends and collaborators like Tom, John, Michelle and Jami on cameras and editing, and Josh on his piece of the puzzle, and they&#8217;re all turning in all-star performances. And last but not least, we can&#8217;t wait to introduce you to the other members of the gang, Stuart, Adrian, Franklin and Bullfrog, and a kid named Paulie. You&#8217;re gonna love &#8217;em.<\/p>\n<p>____________________________________________________<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/02\/Good_MJ_cards_500.jpg\"><img class=\"alignleft size-full wp-image-925\" title=\"Good_MJ_cards_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/02\/Good_MJ_cards_500.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a>When we write the book of One Lucky Guitar, we&#8217;ll dedicate more than one chapter on how that first Matilda Jane Clothing identity suite set OLG off on a journey both wild and wondrous. And as the saying goes, the journey is the destination. Those business cards were total reputation-makers, and won ridiculous local, regional, national, then international awards, and are still getting featured in coffee table books on branding (the most recent, <em>Damn Good,<\/em> will be published in March). It&#8217;s funny what some great French paper, Courier Printing&#8217;s letterpress, and a high-powered sewing machine will do for you. Oh, that thread. It reminds me tonight of that one Springsteen lyric, about a thread that was always hanging loose; <em>&#8220;I pulled that thread one night and to my surprise, it led me right past your house and on over the rise; I&#8217;m going down to lucky town, down to lucky town\u2026&#8221;\u00a0<\/em><\/p>\n<p>Lucky Town? Yeah, it&#8217;s a pretty cool place.<strong> The Good Ones<\/strong> play there all the time.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>Check out the <a href=\"http:\/\/bit.ly\/xJl5PQ\" target=\"_blank\">site\/video<\/a>. Like &#8217;em on <a href=\"http:\/\/on.fb.me\/xE2aqb\" target=\"_blank\">Facebook<\/a>. And follow &#8217;em on <a href=\"http:\/\/bit.ly\/xwYm32\" target=\"_blank\">Twitter<\/a>.<\/em><\/p>\n",
        "slug": "ladies-gentlemen-the-good-ones"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/Bball_Dial_Home_480.jpg",
        "category_name": "Features & Headlines",
        "postDate": "2012-01-31 20:51:00",
        "author_name": "Matt Kelley",
        "title": "Crackin' the Mic: Hot Stove Edition",
        "postBody": "<p>It&#8217;s a big day in Fort Wayne. Earlier this afternoon at Parkview Field, there was <a href=\"http:\/\/www.jg.net\/article\/20120131\/LOCAL\/120139923\" target=\"_blank\">an event to celebrate the official kickoff<\/a> of The Harrison, the long-gestating, oft-maligned mixed-use retail and residential component of Harrison Square.<\/p>\n<p>A few of us went down to have a slice of cake, and maybe see if we couldn&#8217;t find some closure to a long, long story.<\/p>\n<p>The cake was pretty good.<\/p>\n<p>We thought we&#8217;d commemorate this special day by riding our bikes down memory lane. You see, back in the halcyon days of summer &#8217;08, we used to stroll over to the Harrison Square site every couple of weeks, cheering on excavation, applauding raised beams, and celebrating each milestone. Grounds-breaking. Ribbons-cutting. Toppings-off. Rights-named! Once there was concrete, we walked the stadium on a cold afternoon and picked our lil&#8217; four-top field box out in left-field\u2014&#8221;Bartman seats&#8221; for you MLB fans, and &#8220;The OLG Slumdog Suite&#8221; for you Cinema Center types. We loved the whole of Harrison Square\u2014we couldn&#8217;t wait for the ball team to come downtown, and as a company of people who work, play, and sometimes even live downtown, the mixed-use component of the project was especially appealing.<\/p>\n<p>It&#8217;s a long story, but we did <a href=\"http:\/\/www.harrisonsquareliving.com\/2008\/\" target=\"_blank\">a bit of work<\/a> for The Harrison, back when it was still a condo project, and the powers-that-be liked the early drafts of that work so much that they asked us to take a swing at the ball club&#8217;s logo. (You may remember the Legacy-esque process wherein our community was invited to submit name ideas for the former Wizards\u2014as I recall, around a thousand names came in, and the owners had narrowed that to just a handful.)<\/p>\n<p><img class=\"alignleft size-full wp-image-919\" title=\"b-ball_logos_cardinal\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/b-ball_logos_cardinal1.jpg\" alt=\"\" width=\"500\" height=\"590\" \/>&#8220;Tincaps&#8221; was a finalist, and we were asked to have a look at what that name might look like if it played out. We felt like we could figure it out, and rather easily\u2014after all, a couple of folks in the OLG family had submitted that very name for consideration.<\/p>\n<p>Our first draft of the logo featured a cardinal\u2014the state bird, after all\u2014with a uniquely &#8220;Johnny Appleseed&#8221; sense of style and gear. I didn&#8217;t work on the illustration myself, so I&#8217;m able to throw humility under the bleachers when I call the work <em>sensational<\/em>.<\/p>\n<div style=\"clear: both;\"><img class=\"alignleft size-full wp-image-918\" title=\"b-ball_logos_octane\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/b-ball_logos_octane.jpg\" alt=\"\" width=\"500\" height=\"590\" \/>Ultimately, decision-makers felt there were too many birds in baseball, and we were asked to have a go at one of the other final names: Octane, a nod to Fort Wayne&#8217;s place in history as the city where the gasoline pump was invented. We had fun cranking up the horsepower on this one.<\/div>\n<p>&nbsp;<\/p>\n<p>At this point, it became clear that <a href=\"http:\/\/bit.ly\/yfNWv4\" target=\"_blank\">a firm in Atlanta was also working on a Tincaps&#8217; identity<\/a>, and we were given a peek at the draft of a &#8220;cartoon&#8221; apple, wearing a tin cap, and with some giant, chunky, steel letters spelling out the team&#8217;s name. We&#8217;ve all gotten used to the logo by this point, but at the time, I&#8217;ll be honest and let you know we were absolutely aghast. (We were either design snobs, or simply passionate about this team and our community.) (Probably both.) (Still are.)<\/p>\n<div style=\"clear: both;\">\n<p><img class=\"alignleft size-full wp-image-916\" title=\"b-ball_logos_apple\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/b-ball_logos_apple.jpg\" alt=\"\" width=\"500\" height=\"590\" \/><\/p>\n<p>We were given one last chance\u2014OK, if it <em>had<\/em> to be an apple, what would our interpretation be? We rolled up our sleeves, pulled tight our batting gloves, adjusted our cups and put our hearts into one last spirited, rally-cap wearing attempt.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Unfortunately, Atlanta won the battle. I suppose the war is TBD.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Sincerely,<\/p>\n<p>Matt Kelley<\/p>\n",
        "slug": "crackin-the-mic-hot-stove-edition"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/Mmen_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2012-01-23 17:42:00",
        "author_name": "Jake Sauer",
        "title": "Mannequin Men\u2014Round 2",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/Mannequin_Poster_2csr.jpg\"><img class=\"alignleft size-full wp-image-912\" title=\"Mannequin_Poster_2csr\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/Mannequin_Poster_2csr.jpg\" alt=\"\" width=\"500\" height=\"726\" \/><\/a>February 25, the Brass Rail will host Chicago-based <a href=\"http:\/\/www.facebook.com\/mannequinmen?sk=app_178091127385\">Mannequin Men<\/a>. They&#8217;re a gritty rock four-piece that played the Rail once before. I liked &#8217;em enough to get their first full-length on vinyl and now they&#8217;re touring for their new album (self-titled) which has been played quite a bit around OLG.<\/p>\n<p>I&#8217;m also looking forward to see local act <a href=\"http:\/\/www.facebook.com\/pages\/Proto-Idiot\/130159430374618\">Proto Idiot<\/a>. Word has it that it&#8217;s the brain of one dude who was originally from the UK and made his way here via a gig at WBOI. I don&#8217;t know much about the third band, Apache Dropout, but I&#8217;m sure they&#8217;re quality.<\/p>\n<p>Six bucks gets you in. Do it.<\/p>\n",
        "slug": "mannequin-men-round-2"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/flat-files.jpg",
        "category_name": "Show & Event",
        "postDate": "2012-01-20 14:37:00",
        "author_name": "Matt Kelley",
        "title": "Cleaning out the Flat Files",
        "postBody": "<p><strong>Cleaning out the Flat Files: An OLG Showprint Showreel<\/strong><\/p>\n<p>In the world of design &amp; marketing boutiques, there exists an ominous piece of storage equipment known as &#8220;the flat file&#8221;\u2014an ultra-heavy, many-drawered monolith that serves as the dark home to samples of all manner of printed materials that said boutique has created over the years. Especially posters.<\/p>\n<p>Every so often, we try to climb the mountain and organize &#8220;the flats&#8221;\u2014leaving a trail of crumbs behind us. This year was no different, and the next thing we knew, we were staring at a slightly epic stack of show posters (&#8220;showprint&#8221; in industry terms). Some with illustrations. Some with a shoe. Some pretty old. Some rather new. Some forgotten. And some blew. (We&#8217;re talking about the shows, and the posters.)<\/p>\n<p>So we decided to fire up the camera and make a lil video, and it was a lot of fun. As happens with these things, once we approved the final edit, we realized everything we&#8217;d left out (Lymbyc System! Bring Wilco! a couple dozen more!) that must have been in the <em>other<\/em> flat file, but that&#8217;s alright. This isn&#8217;t meant to be comprehensive, but rather a few snapshots from a long trip.<\/p>\n<p>There\u2019s a great moment in the movie <em>School of Rock<\/em> where Jack Black\u2019s character, Dewey Finn, says, &#8220;Putting on a great show is the most important thing you can do. One great rock show can <em>change the world<\/em>!&#8221; <strong>We say, it doesn&#8217;t hurt if it has a killer poster, too.<\/strong><\/p>\n<p><object width=\"800\" height=\"450\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=35379198&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0\" \/><embed width=\"800\" height=\"450\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=35379198&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" \/><\/object><\/p>\n",
        "slug": "cleaning-out-the-flat-files-an-olg-showprint-showreel"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/Whitley_DialLanding.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-01-12 16:26:00",
        "author_name": "Michelle Love",
        "title": "Moving Whitley Forward",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/Whitley_MiscWork.jpg\"><img class=\"alignleft size-full wp-image-904\" title=\"Whitley_MiscWork\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/Whitley_MiscWork.jpg\" alt=\"WhitleyForward communication pieces\" width=\"500\" height=\"1015\" \/><\/a><\/p>\n<p>It has been some time since we helped the Whitley County Community Foundation launch their Whitley<em>Forward<\/em> initiative, but its success compelled me to share their story.<\/p>\n<p>As have other counties in Indiana, Whitley County realized they were heading down the wrong path with their per capita income on a decline with no hope of change. They needed to take charge and do something in order to see their county prosper. In the words of September McConnell, Executive Director of the Whitley County Community Foundation, they wanted everyone to know that <em>good enough<\/em> was frankly just not <em>good enough<\/em> any longer.<\/p>\n<p>With promise of careers in the advanced manufacturing, engineering, defense and biomedical industries, the Whitley County Community Foundation felt it essential to ensure residents were able to deliver the skills and knowledge needed to fill these positions. That meant creating a program to encourage support for STEM (Science, Technology, Engineering and Math) education\u2014thus the formation of Whitley<em>Forward<\/em>.<\/p>\n<p>Here at One Lucky Guitar, we were excited to take part and get the ball rolling from a communications standpoint. In order to gain countywide awareness, Whitley<em>Forward<\/em> utilized outdoor, direct mail, web and promotional tees. The strong message and bright design did not go unnoticed, in fact it became the eye opener the Whitley County Community Foundation had hoped for.<\/p>\n<p>As all great initiatives, the communication campaign was just one piece of the puzzle. Since launching, Whitley<em>Forward<\/em> has funded dozens of programs and projects within the county to help promote STEM education. They were able to bring Mad Science of North Central Indiana to every elementary school in Whitley County, sponsor the Body Forward Challenge at Indian Springs middle school with the FIRST LEGO League, and supplied Whitley County pre-school teachers with science kits to help little minds keep busy with science\u2014just to name a few!<\/p>\n<p>With my roots in Whitley County, I have enjoyed seeing the success of Whitley<em>Foward<\/em> and other programs aimed at helping residents build a bright future.<\/p>\n<p>Whitley<em>Forward<\/em> was launched along side and with support from the Talent Initiative. To learn more visit <a title=\"WhitleyForward.com\" href=\"http:\/\/whitleyforward.com\" target=\"_blank\">WhitleyForward.com<\/a> and <a title=\"TalentMadeHere.com\" href=\"http:\/\/talentmadehere.com\" target=\"_blank\">TalentMadeHere.com<\/a>.<\/p>\n",
        "slug": "moving-whitleyforward"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/CERTIFIED_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/IM_960_stretch.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2012-01-05 22:33:00",
        "author_name": "Jake Sauer",
        "title": "I&M's Welcome Wall",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/IM_500_main.jpg\"><img class=\"alignleft size-full wp-image-883\" title=\"I&amp;M_500_main\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/IM_500_main.jpg\" alt=\"\" width=\"500\" height=\"300\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/IM_500_Before.jpg\"><img class=\"alignleft size-full wp-image-882\" title=\"I&amp;M_500_Before\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/IM_500_Before.jpg\" alt=\"\" width=\"500\" height=\"300\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/IM_500_install.jpg\"><img class=\"alignleft size-full wp-image-885\" title=\"I&amp;M_500_install\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/IM_500_install.jpg\" alt=\"\" width=\"500\" height=\"300\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/IM_500_upclose.jpg\"><img class=\"alignleft size-full wp-image-884\" title=\"I&amp;M_500_upclose\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/IM_500_upclose.jpg\" alt=\"\" width=\"500\" height=\"300\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/IM_500_offelevator.jpg\"><img class=\"alignleft size-full wp-image-886\" title=\"I&amp;M_500_offelevator\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/IM_500_offelevator.jpg\" alt=\"\" width=\"500\" height=\"300\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/IM_500_value_icons.jpg\"><img class=\"alignleft size-full wp-image-887\" title=\"I&amp;M_500_value_icons\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/IM_500_value_icons.jpg\" alt=\"\" width=\"500\" height=\"300\" \/><\/a>Our client Indiana Michigan Power occupies several levels of One Summit Square in downtown Fort Wayne. The uppermost of those\u2014the 26th floor\u2014had a pretty drab hallway that faced one of the three elevators. We were asked to design something new for the wall that was not only a visually appealing welcome sign but also a tribute to their employees, as well as a reference to how much value they provide the region.<\/p>\n<p>The final design was installed a couple weeks ago by <a href=\"http:\/\/www.graphxdirect.com\/GraphX_Direct,_Inc._-_Large_Format_Printing_-_Fort_Wayne,_Indiana\/GraphX_Direct.html\">GraphX Direct<\/a>. There&#8217;s three panels about seven feet wide, each printed on high-quality backing and enhanced by custom-cut acrylic on top. In addition, vinyl graphics were applied to the surface of the acrylic which provided more depth to the piece. I have to say I&#8217;m pretty pleased with the final color and finish of everything. I think a visitor to the top floor will get a much better sense of where they are!<\/p>\n<p>The people throughout the display are all true I&amp;M employees and the text on the right panel is a brief, inspiring letter from I&amp;M&#8217;s president in 1934 on their commitment to customers. All the way on the left, vinyl decals on the bottom represent some neat stats about the company like how many people they employ or communities they serve.\u00a0One part I&#8217;m particularly proud of is the set of icons in the middle panel. As a group they represent customer satisfaction and the value (dollars and cents) I&amp;M provides. (In fact, did you know they&#8217;re 25 percent cheaper than most of their competitors?) You&#8217;ll be seeing more of those lil&#8217; guys in the near future.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "ims-welcome-wall"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/CERTIFIED2_Jake_Dial_Home_4801.jpg",
        "category_name": "Love & Like",
        "postDate": "2011-12-30 20:52:00",
        "author_name": "Jake Sauer",
        "title": "Certified Classics: Best of 2011 \u2013 Jake",
        "postBody": "<p>Here&#8217;s what&#8217;s been hittin&#8217; my ears most often this 2011:<\/p>\n<p><strong>1. Screeching Weasel,\u00a0<em>First World Manifesto<\/em><\/strong><\/p>\n<p>Anyone who knows me shouldn&#8217;t be surprised by this pick. I honestly thought this release was gonna be sub-par. It was (another) new lineup for the band, but it didn&#8217;t matter\u2014lead, Ben Weasel, knows how to make a good pop-punk album and this is filled with all the thoughtful lyrics and catchy hooks you&#8217;d come to expect from SW. \u00a0It&#8217;s too bad the touring for this album stopped short after a particular Austin show, (but that\u00a0<em>did<\/em>\u00a0lead to a second release end-of-year with\u00a0<em>Carnival of Schadenfreude<\/em>).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>2. Night Birds,\u00a0<em>Fresh Kills Vol. 1<\/em><\/strong><\/p>\n<p>I kinda like super old Black Flag, but I&#8217;ve never really got into a lot of bands that try to do their thing. Night Birds, however, is a group that does the harder punk sound in a fitting tribute to something Keith Morris might approve of. This album is really a collection of a slew of 7-inches. So much energy here. I&#8217;d love to see these guys. Side note: I was introduced to the band by their bassist who was in The late, great Ergs and sold me a CD demo for a buck.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>3. Swingin&#8217; Utters,\u00a0<em>Here, Under Protest<\/em><\/strong><\/p>\n<p>I know this San Francisco band has been around for a while, but I recently got into them via my buddy, Bob. Thanks Bob.<\/p>\n<p>This is their latest in a long list of releases but provides an evolved sound that captures their old feeling and where they&#8217;re going. The cool thing is that on the last track, a new parttime member\u2014Jack Dalrymple of One Man Army\u2014sings a tune.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>4. Chixdiggit,\u00a0<em>Safeways Here We Come<\/em><\/strong><\/p>\n<p>These guys make me sing songs in my head. Too bad there&#8217;s only seven songs on this sucka.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>5. Local, local, local<\/strong><\/p>\n<p>So I&#8217;m gonna cheat on #5. This year saw some great releases by some local talent. Church Shoes EP before their self-titled was super cool. Flamingo Nosebleed&#8217;s\u00a0<em>Headbanger<\/em>\u00a0was a long-awaited collection of sing-along punk songs. And then there were the four songs put out by The Elky Summers that kept us content and wanting more from the band.<\/p>\n",
        "slug": "certified-classics-best-of-2011-jake"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/CERTIFIED_Dial_Home_480_MK11.jpg",
        "category_name": "Love & Like",
        "postDate": "2011-12-30 15:01:00",
        "author_name": "Matt Kelley",
        "title": "Certified Classics: Best of 2011 \u2013 Matt",
        "postBody": "<p>Unfortunately, I&#8217;ve been down with the flu and my year-end wrap-up is gonna be less word-y than I&#8217;d hoped and planned. What you&#8217;re missing: the same hyperbolic fawning you could find on my 2010, or 2009, or 2008, etc list, all the way back to 1992, only with (slightly) different band names.<\/p>\n<p>2011 was a pretty great year for music. I had a nice email correspondence with an old friend about some of this earlier in the year, and a lot of <em>this<\/em> is excerpted from <em>that<\/em>. So, my thanks to AB for the conversation. I loved it.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>1. Lindsey Buckingham, <em>Seeds We Sow<\/em><\/strong><\/p>\n<p>Who knew the best indie rock album of the year would come from a guy that was in Fleetwood Mac, instead of a guy that was in Pavement?\u00a0I bought Lindsey&#8217;s 1992 solo album (<em>Out of the Cradle<\/em>) the week before moving to Bloomington as a freshman. I had no idea who he was, but liked the four-and-a-half star review in <em>Rolling Stone<\/em>. I believed (and still believe) it to be, like, the most perfect pop album since <em>Thriller<\/em>. It honestly has seven #1 singles on it.\u00a0There&#8217;s a lot to not like about LB, of course, but if you can get around the Mac baggage, you&#8217;ll find an eccentric genius hiding behind the control panel and fingerpicking nonsense. A real mad bastard. This new album is incredible, the one I&#8217;ve been waiting 19(!?) years for him to release. Self-produced and recorded in his basement. Surely, in Hollywood&#8217;s hills. If he was 1\/2 his age and made the record in a cabin, more people might pay attention. I find it difficult not to kinda lose my own mind listening to this stuff.<\/p>\n<p>Lindsey Buckingham strikes me as someone who has difficulty sleeping. And I love that kind of person.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>2. Clive Tanaka Y Su Orquesta, <em>Jet Set Siempre 1\u00b0<\/em><\/strong><\/p>\n<p>I suppose this is where maybe I admit that the best band of the last ten years was LCD Soundsystem. Yeah, I know I make my love for sneering rock and singer-songwriters rather obnoxiously apparent (and see below), but, it&#8217;s true: they were.<\/p>\n<p>Well, this album is what you listen to at the Soundsystem afterparty.<\/p>\n<p>If you go online and try to find out about Tanaka, the only thing you&#8217;ll find is a lot of information about going online and trying to find out about Tanaka. You know I love the mystery.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>3. Middle Brother, <em>Middle Brother<\/em><\/strong><\/p>\n<p>I was kind of resisting these guys, one from Deer Tick (they played the Rail last year and I am overflowing with regret about not paying more attention to their set), one from Dawes (I resisted for awhile, but their album that came out this year is pretty good, in an early-Jackson-Browne\u00a0<em>Late for the Sky<\/em> kind of way, which is a kind of way that is just fine with me), and one from Delta Spirit (saw &#8217;em at SXSW and wasn&#8217;t blown away). Friends were RAVING to me about this album, though, but I was thinking, ah, I&#8217;ve heard all this stuff before, right? Well, crap. Maybe I have, but that doesn&#8217;t mean I don&#8217;t want hear more of it. A lot more of it.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>4. Yuck, <em>Yuck<\/em><\/strong><\/p>\n<p>Horrible band name, terrible album cover, nearly perfect album. Honestly. WOW. And then later you realize the band name is awesome, and\u2026so is the album cover. Recommended if you ever fell in love to an album called <em>Bandwagonesque<\/em> or <em>Where You Been<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>5. Deer Tick, <em>Divine Providence<\/em><\/strong><\/p>\n<p>Still can&#8217;t believe I didn&#8217;t pay attention at that Rail show. A sloppy, hoarse, surly, bit-beyond-buzzed, beautifully-flawed-beauty of a record.<\/p>\n<p>&nbsp;<\/p>\n<p>Oh, I really did like that <strong>Wilco<\/strong> album, too. <em>Especially<\/em> &#8220;Capitol City.&#8221;\u00a0And yeah,<strong> Danny George Wilson<\/strong>&#8216;s incredible <strong><em>Hearts &amp; Arrows<\/em><\/strong> would be on this list, but I&#8217;m waiting for the US release. Soon enough.<\/p>\n<p>&nbsp;<\/p>\n<p>I actually read a lot of great books this year, fiction and non-, as well as some killer stories and fascinating journalism. But the best thing I read all year was <strong>Joe Henry<\/strong>&#8216;s essay on the third-to-last page of the booklet for his wonderful album, <strong><em>Reverie<\/em><\/strong><em>.<\/em> A short story of the soul that will bring you to your knees, if you&#8217;ve ever fallen in love to <em>60 Watt Silver Lining<\/em> or<em> The Wild, the Innocent &amp; the E Street Shuffle<\/em>. (The iTunes version didn&#8217;t have a digital booklet, peeps, and hence this album&#8217;s packaging single-handedly justified physical product for the new half-dozen years or so.)<\/p>\n<p>&nbsp;<\/p>\n<p>Last thought. While I was in the midst of stomach pain, wild chills, and serious &#8220;singing my heart out&#8221; the last couple of days, I read the latest issue of <em>Esquire<\/em>. (Yeah, I read <em>Esquire<\/em>, what you can&#8217;t tell?) Anyway, I loved this line from an interview with George Clooney.<\/p>\n<p><em>&#8220;I have a real interest in pushing some of the limits of things that studios don&#8217;t want to make. Because I can. I won&#8217;t be able to at some point in the near future. But right now I can, and while I can, I want to do it. So when you&#8217;re eighty years old and they ask you what you did, you can go, &#8216;When I had the keys to the car, I drove it as fast as I could and as hard as I could. I took it to places that the owner didn&#8217;t really want me to take it.&#8217;<\/em><\/p>\n<p><em>That&#8217;s a fun thing to do. Understanding that at some point they&#8217;re going to come back and repossess the car. I don&#8217;t mind that. I just want to be able to say we gave it a shot when we had the time.&#8221;<\/em><\/p>\n<p>Clooney!<\/p>\n<p>&nbsp;<\/p>\n<p>Now, <strong>let&#8217;s go take on 2012<\/strong>.<\/p>\n",
        "slug": "certified-classics-best-of-2011-matt"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/CERTIFIED_Tommy_Dial_Home_480.jpg",
        "category_name": "Love & Like",
        "postDate": "2011-12-23 20:40:00",
        "author_name": "OLG Newswire",
        "title": "Certified Classics: My Faves\u2014Tommy",
        "postBody": "<p><strong><img class=\"alignleft size-full wp-image-837\" title=\"grandaddy\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/grandaddy.jpg\" alt=\"\" width=\"500\" height=\"500\" \/>5. Grandaddy &#8211; Sophtware Slump<\/strong><br \/>\nThe theme of this album is also one that I feel is symbolic to my autobiography. Lyrically, it directly addresses man&#8217;s struggle with our modern ways. The idea of coming to terms with technology by either embracing or disbanding it is one that we have probably all pondered at one point or another. As a developer and somebody who relies on technology to both make living and function day-to-day, I find this album a very appropriate choice. While part of me wants to live in a cabin in the woods with no electricity or running water, the reasonable side of me realizes that&#8217;s wildly unrealistic and would probably be horrible and lonely. Maybe we fellow musicians can all follow Jason Lytle&#8217;s lead and connect with nature by recording our albums isolated in the countryside without the distractions brought upon us by technology. There will always be something nostalgic about this album for me every time I listen to it, just knowing there&#8217;s somebody out there who shares the same sentiments.<\/p>\n<div style=\"clear: both;\"><\/div>\n<p><strong><img class=\"alignleft size-full wp-image-839\" title=\"starfish\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/starfish.jpg\" alt=\"\" width=\"500\" height=\"500\" \/>4. The Church &#8211; Starfish<\/strong><br \/>\n<em>The Church<\/em> is one of those bands that has been around for a long time. I never really listened to new wave or progressive rock growing up and can&#8217;t say I listen to it much today, but <em>The Church<\/em> is the exception to that rule for me. And maybe that&#8217;s because they&#8217;re more on the fringe of those genres. Something about their deep, psychedelic sound makes me forget that it&#8217;s tied to a specific era or style. While their style has changed slightly throughout their career, I don&#8217;t find myself drawn to one particular album. I chose Starfish as it includes one of my all-time favorite songs, &#8220;Under the Milky Way&#8221;. Another interesting tidbit about <em>The Church<\/em>: In 2004 Front-man Steve Kilbey collaborated with Shelby Tate of the band <em>Remy Zero<\/em> (another one of my all-time favorite bands) in the project titled &#8220;Isidore&#8221;. It&#8217;s no surprise that Shelby Tate was also a huge <em>Church<\/em> fan and tried to emulate some of their guitar sounds in his own music. If you&#8217;re a fan of either band, Isidore is a gem you should be sure to check out.<\/p>\n<div style=\"clear: both;\"><\/div>\n<p><strong><img class=\"alignleft size-full wp-image-838\" title=\"facesdown\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/facesdown.jpg\" alt=\"\" width=\"500\" height=\"500\" \/>3. Sondre Lerche &#8211; Faces Down<\/strong><br \/>\nIf there is any kind of theme seems to emerge in my top five albums, it&#8217;s that I really like singer\/songwriters. Sondre Lerche was a pretty young dude when he started writing great songs. And he&#8217;s showing no signs of letting up anytime soon. Maybe someday one of his new albums will make its way onto this list. Sondre can be clever, whimsical and sincere all at the same time. I&#8217;ve always admired Sondre&#8217;s ability to transform his style from album to album and pull it off so well. However, <em>Faces Down<\/em>, like many other singer\/songwriters&#8217; debut&#8217;s will always stand as their most distinguished and meaningful work.<\/p>\n<div style=\"clear: both;\"><\/div>\n<p><strong><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/okcomputer2.jpg\"><img class=\"alignleft size-full wp-image-843\" title=\"okcomputer2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/okcomputer2.jpg\" alt=\"\" width=\"500\" height=\"500\" \/><\/a>2. Radiohead &#8211; OK Computer<\/strong><br \/>\nIn terms of overall musicianship, creativity and songwriting, <em>OK Computer<\/em> may be my favorite album of all-time. At the time that <em>OK Computer<\/em> was released, I was still in the habit of listening to whatever was on the radio. This included <em>Weezer, Third Eye Blind<\/em>, <em>The Wallflowers, Oasis,<\/em> etc\u2026 After really listening to <em>OK Computer<\/em>, it made me wonder what other interesting music was out there. This spawned a much deeper musical interest in me, which led me to discover so many other great bands that I listen to today. I don&#8217;t think I&#8217;ll ever get tired of listening to this album. A couple of songs on the album, &#8220;Let Down&#8221;and &#8220;No Surprises&#8221;, are easily in my top 20 favorite songs of all-time.<\/p>\n<div style=\"clear: both;\"><\/div>\n<p><strong><img class=\"alignleft size-full wp-image-841\" title=\"eitheror\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/eitheror.jpg\" alt=\"\" width=\"500\" height=\"500\" \/>1. Elliott Smith &#8211; Either\/Or<\/strong><br \/>\nI can imagine every one of the songs on every one of my top five albums started out with a guy and his guitar. When you strip music down to the bare essentials, you start to sense the inherent weaknesses in an artist. This is not so with Elliott Smith. To some, this album may sound simplistic and rough, but to others it is the sound of purity and honesty. It&#8217;s rare for a musician to allow themselves to be so vulnerable. I don&#8217;t think there&#8217;s an album I&#8217;ve listened to more in my music collection. Some may argue that <em>Figure 8<\/em> is his best work, with all of its technical characteristics and completeness. And that makes sense, considering that seems to be the one time in his life that he wasn&#8217;t strung out and depressed. And <em>Figure 8<\/em> certainly shows Elliott&#8217;s musicianship, but what you can&#8217;t sense is his desire to share with everyone his deepest inner dialog. A lot of people seem to describe Elliott Smith as an &#8220;intense&#8221; person. I think that really shows through in this album. Oh, and I guess you kind of have to be to stab yourself to death.<\/p>\n",
        "slug": "certified-classics-my-faves-tommy"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/FoL_Dial_Home_480.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2011-12-22 20:45:00",
        "author_name": "OLG Newswire",
        "title": "17th Annual Fantasy of Lights\u00a0",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/OLGgroup_500.jpg\"><img class=\"alignnone size-full wp-image-805\" title=\"OLGgroup_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/OLGgroup_500.jpg\" alt=\"\" width=\"500\" height=\"602\" \/><\/a><\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/Familypic_500.jpg\"><img class=\"alignnone size-full wp-image-806\" title=\"Familypic_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/Familypic_500.jpg\" alt=\"\" width=\"500\" height=\"667\" \/><\/a><\/p>\n<p>Earlier this month, the OLG team bundled up and volunteered at the 17<sup>th<\/sup> Annual Fantasy of Lights in Franke Park. For those of you not familiar with Fantasy of Lights, it\u2019s a spectacular presentation of approximately 70 holiday light displays that you view from your nice warm vehicle, for a mile and a half stretch in Franke Park. This program is sponsored by <a href=\"http:\/\/www.awsfoundation.org\/\">AWS Foundation<\/a>, a not-for-profit grantmaking foundation. Fantasy of Lights had its first annual opening in 1995 and was created to raise funds to support programs for children and adults with disabilities. Since then, it has become an annual tradition.<\/p>\n<p>OLG volunteered at the event last year, so we jumped at the opportunity to help support such a great cause again this year. We had a fun night of passing out programs, spreading holiday cheer, directing traffic with the flashlight batons and singing along to some Christmas tunes. Equipped with hand warmers, we were able to stay toasty warm and have a great time helping out. And it didn\u2019t hurt that there was complimentary hot chocolate and delicious sweet treats for the volunteers as well.<\/p>\n<p>But perhaps the highlight of the evening was an extra special holiday reunion that we were fortunate enough to witness. Joel Blair, Army Specialist with the 2-152 CAV\u00a0 A Troop, had just returned home to Fort Wayne that evening from an eight-month tour in Iraq. In the spirit of the holidays, he decided that Fantasy of Lights provided the perfect set for surprising his two little girls, six-year-old Jade and four-year-old Kae-lani. With his wife, Samantha, he planned this special surprise for his little girls. Pictured, Jade and Kae-lani pose with the flowers they received from their dad, Joel along side mom, Samantha.<\/p>\n<p>Lynne Gilmore, executive director of the AWS Foundation, hosts the annual holiday event. According to Lynne, Fantasy of Lights has seen marriage proposals and wedding anniversary surprises, but never a reunion quite like this one. They had no idea this was in the works. Lynne ran into Joel as she was going through the park before opening. When she heard his plan, she knew exactly where the reunion should occur and helped him orchestrate his plan. Read the full <a title=\"AWS Foundation Press Release\" href=\"http:\/\/www.indianasnewscenter.com\/news\/local\/Fantasy-of-Lights-From-Iraq-With-Love-135345958.html\">press release<\/a> from AWS Foundation to learn more about Joel&#8217;s surprise homecoming.<\/p>\n<p>So if you haven\u2019t checked out the 17<sup>th<\/sup> Annual Fantasy of Lights display yet, you still have time. Christmas may have passed but this spectacular display will be up until December 31<sup>st <\/sup>and it\u2019s open every evening from 6PM \u2013 9PM (open until 10PM Friday &amp; Saturday).<\/p>\n<p>Visit the <a title=\"Fantasy of Lights website\" href=\"http:\/\/www.awsfantasyoflights.com\/index.php\">Fantasy of Lights website<\/a>\u00a0for more details and\u00a0be sure to check it out!\u00a0Also, be sure to check back soon, because we\u2019ll be posting a new video on the\u00a0<a title=\"Fantasy of Lights website\" href=\"http:\/\/www.awsfantasyoflights.com\/index.php\">Fantasy of Lights website<\/a>\u00a0that captures some of this year\u2019s exciting updates.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "17th-annual-fantasy-of-lights"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/CERTIFIED_NATE_Dial_Home_480.jpg",
        "category_name": "Love & Like",
        "postDate": "2011-12-22 19:32:00",
        "author_name": "OLG Newswire",
        "title": "Certified Classics: My Faves\u2014Nate",
        "postBody": "<p><img class=\"alignleft size-full wp-image-827\" style=\"border: 0; float: left;\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/bigchair.jpg\" alt=\"\" width=\"300\" height=\"469\" \/><span style=\"font-size: 20px; font-weight: bold;\">Tears for Fears: <em>Songs from the Big Chair<\/em> (1985)<\/span><\/p>\n<p>Tears for Fears formed the year I was born. The remains of a British punk band called Graduate. They produced music as a song-writing duo who brought in talent as needed for each album. Except that the first record (<em>The Hurting<\/em>) went so well that the line-up remained the same for their sophomore release (<em>Songs from the Big Chair<\/em>). They went back to their original plan and switched things up for their third release (incorporating elements of soul and jazz and enlisting Phil Collins on drums for a track). It kinda sucked. And then one half of the duo left the group for the next 19 years.<\/p>\n<p><img class=\"alignleft size-full wp-image-827\" style=\"border: 0; float: left; margin-left: 0px;\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/chair_cassette_thumb.jpg\" alt=\"\" width=\"200\" height=\"200\" \/>I take for granted the fact that I was raised by two parents who passionately love the music they love. My childhood was littered with their favorite records and all their stories to go with &#8217;em. But at the time Tears for Fears were arriving in the US of A, my folks were still not quite old enough to decide to stop devouring new music. <em>Songs from the Big Chair<\/em> made its way into our household by the skin of its teeth. I actually still have the tape cassette we used to listen to. I grew up keeping it in the back of my mind as &#8220;the 80&#8217;s new wave I love so much just cause my parents did too.&#8221; A few records have stayed with me as I&#8217;ve made my own memories and collected my own music into my adolescence and beyond. <em>Songs from the Big Chair<\/em> has been consistently stuck at the top of the list. And except for a little hiccup in my late teens\/early twenties (<a href=\"#seebelow\">see below<\/a>), Tears for Fears remains my favorite band.<\/p>\n<div style=\"clear: left; color: #fff;\">.<\/div>\n<p><img class=\"alignleft size-full wp-image-827\" style=\"border: 0; float: left;\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/thriller.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><span style=\"font-size: 20px; font-weight: bold;\">Michael Jackson: <em>Thriller<\/em> (1982)<\/span><\/p>\n<p>I love dance music. I absolutely love it down to the center of my bones. When music even harkens but a blink to the rhythm and bass found in disco and electronic producers from the 70s and 80s, I can&#8217;t help but smile. Giorgio Moroder didn&#8217;t make it into my top 10, but good heavens if that man isn&#8217;t made of analog synth gold. He&#8217;s got a Midas touch that has carved a way for electronic music eternally. Similarly to the vehicle that brought Tears for Fears into my life, my folks are the reason why I heard Michael Jackson&#8217;s <em>Thriller<\/em> before I knew how to write my name. Michael Jackson, Quincy Jones, Eddie VanHalen and Paul McCartney. It&#8217;s just dumb how much greatness is on that one record.<\/p>\n<div style=\"clear: left; color: #fff;\">.<\/div>\n<p><img class=\"alignleft size-full wp-image-827\" style=\"border: 0; float: left;\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/abbeyroad.jpg\" alt=\"\" width=\"300\" height=\"262\" \/><span style=\"font-size: 20px; font-weight: bold;\">The Beatles: <em>Abbey Road<\/em> (1969)<\/span><\/p>\n<p>I am NOT a Beatles fan. Not by a long shot. But my Dad is. For me, the Beatles (and Sir Paul McCartney in particular) have become synonymous with all that is my Dad. All the good and all the bad. Without turning this into a memoir about being raised by a bull-headed psychologist I can say the Beatles can be an emotional journey for my ears at times. As I&#8217;ve grown to develop my own taste for music\u2014both in listening and performing\u2014an appreciation for folks like Paul, John and George ;) has definitely come without hesitation. Learning the loads of backstory, production notes and history that is the epic journey through the 17 tracks of this gorgeous masterpiece, <em>Abbey Road<\/em> is another record that has staked claim at the top and will forever sit there.<\/p>\n<div style=\"clear: left; color: #fff;\">.<\/div>\n<p><img class=\"alignleft size-full wp-image-827\" style=\"border: 0; float: left;\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/shapeofpunk.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><span style=\"font-size: 20px; font-weight: bold;\">Refused: <em>The Shape of Punk to Come: A Chimerical Bombination in 12 Bursts<\/em> (1998)<\/span><\/p>\n<p>The year is 1998. Just started my Junior year of high-school. I keep my head shaved tight and die it black. I think I&#8217;m going to spend the rest of my life playing music with my three best friends. I want it fast. I want it loud. And anything else can sit tight. All the records I&#8217;ve talked about before this one have taken a backseat and my adolescence is in full-effect. My favorite band is a hardcore metal band from Pennsylvania called Zao. I subscribe to a series of compilations from a number of punk and hardcore labels like Epitaph, Fat Wreck Chords and Tooth &amp; Nail&#8217;s &#8220;Solid State&#8221; subsidiary.<\/p>\n<p>Three months after school started, something happened. Something took what I loved and played it back for me like I had never heard it. It&#8217;s Swedish. It&#8217;s not afraid to pull off an 8-minute song, incorporate saxophones, keyboards, upright bass and a slew of political monologues. It was the most artistic thing I had heard since I started growing hair-down-there. And it still is the most revolutionary, intensely emotional and fearless record I have ever heard. On paper it was punk-rock. When you hit play it was <em>The Shape of Punk to Come<\/em>.<\/p>\n<div style=\"clear: left; color: #fff;\">.<\/div>\n<p><a href=\"#\" name=\"seebelow\"><\/a><img class=\"alignleft size-full wp-image-827\" style=\"border: 0; float: left;\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/bloodandfire.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><span style=\"font-size: 20px; font-weight: bold;\">Zao: <em>Where Blood and Fire Bring Rest<\/em> (1998)<\/span><\/p>\n<p>Rewind to the end of my sophomore year. I receive a sampler from Tooth &amp; Nail Records in Seattle, WA. It&#8217;s for their new hardcore subsidiary, Solid State Records.<em> This Is Solid State Vol. 1<\/em>. Track three was by a band I had heard before. They were just ok. Zao. Add a lot of drama and some line-up changes and track three on this compilation represented a very different incarnation of the band than I thought I knew. It was both so passionately dark and boldly spiritual\u2014for a sixteen year old youth group kid, this broke me in two. Lyrics desperately searching for truth and music shattering every ounce of me, I couldn&#8217;t even stand up. I bought their new record the same day. It was the first to feature their new vocalist and two new guitarists. I was shattered. Questioned everything I thought I knew about God and the Church as a young evangelical Midwesterner. I cried through the entire first listen. And if I&#8217;m lucky, it doesn&#8217;t take much to re-live that moment with just about every listen since. Zao was my favorite band for the next many years of my life and <em>Where Blood and Fire Bring Rest<\/em> will always have a place in my heart unlike any other record on this list. I remember only a few years ago talking to my longtime girlfriend about my favorite band, Tears for Fears. She stopped me and said, &#8220;wait wait, Tears for Fears? What happened to Zao?&#8221; Oh, they&#8217;re still around. Tears for Fears keeps me up. Zao keeps me warm. Or something like that.<\/p>\n<div style=\"clear: left; color: #fff;\">.<\/div>\n<div style=\"height: 100px; color: #fff;\">.<\/div>\n<p><em style=\"font-size: 20px; font-weight: bold;\">No. 6 through 10:<\/em><\/p>\n<p><img class=\"alignleft size-full wp-image-827\" style=\"border: 0; float: left;\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/thehurting.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><strong>Tears for Fears: <em>The Hurting<\/em> (1983)<\/strong> &#8211; I found <em>The Hurting<\/em> much later in life than <em>Songs from the Big Chair<\/em>. But, for me, they play as continuations of one another.<\/p>\n<div style=\"clear: left; color: #fff;\">.<\/div>\n<p><img class=\"alignleft size-full wp-image-827\" style=\"border: 0; float: left;\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/sigur.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><strong>Sigur R\u00f3s: <em>\u00c1g\u00e6tis Byrjun<\/em> (1999)<\/strong> &#8211; This marks a step toward a new style of music for me at the time. Closer to all the music I love now. Nothing like anything I listened to then. And to date, the most extraordinary live show I have ever seen in my life. Seven times.<\/p>\n<div style=\"clear: left; color: #fff;\">.<\/div>\n<p><img class=\"alignleft size-full wp-image-827\" style=\"border: 0; float: left;\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/ram.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><strong>Paul McCartney: <em>Ram<\/em> (1971)<\/strong> &#8211; Paul&#8217;s at the top. And this is it when it comes to Paul for me. Contains one of my favorite songs ever, &#8220;Ram On.&#8221;<\/p>\n<div style=\"clear: left; color: #fff;\">.<\/div>\n<p><img class=\"alignleft size-full wp-image-827\" style=\"border: 0; float: left;\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/kida.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><strong>Radiohead: <em>Kid A <\/em>(2000) <\/strong>&#8211; Radiohead was just ok for me up until now.<em> Kid A<\/em> continued what started with Sigur Ros as a love for something much quieter and much prettier. And a new appreciation for Radiohead.<\/p>\n<div style=\"clear: left; color: #fff;\">.<\/div>\n<p><img class=\"alignleft size-full wp-image-827\" style=\"border: 0; float: left;\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/beforedawn.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><strong>M83: <em>Before the Dawn Heals Us<\/em> (2005)<\/strong> &#8211; A &#8220;fully engrossed&#8221; version of myself that no longer listens to Zao and likes punk rock made this his anthem in 2005. One year after college, one year into the real world. Growin&#8217; up, oyster analogies, and all that.<\/p>\n",
        "slug": "certified-classics-my-faves-nate"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/CERTIFIED_Jake_Dial_Home_480.jpg",
        "category_name": "Love & Like",
        "postDate": "2011-12-22 18:38:00",
        "author_name": "Jake Sauer",
        "title": "Certified Classics: My Faves\u2014Jake",
        "postBody": "<p>In no particular order, my top 5 gotta-take-with-me-to-a-desert-island albums are Ramones S\/T, Screeching Weasel &#8220;Thanks You Very Little&#8221;, The Queers &#8220;Later Days and Better Lays&#8221;, The Riverdales &#8220;Phase 3&#8221; and Chixdiggit &#8220;Pink Razors&#8221;.<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/Weasel_albums_300.jpg\"><img class=\"alignnone size-full wp-image-818\" style=\"border: none; float: left;\" title=\"Weasel_albums_300\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/Weasel_albums_300.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><\/a><span style=\"font-size: 20px; font-weight: bold;\">Screeching Weasel: <em>Thank You Very Little<\/em><\/span><\/p>\n<p>I&#8217;ll start explaining my selections based on the oldest purchased of this group, the Weasel album. I believe I got this one back when I was 19 (and it may have been one of my first online purchases). This was a double-disc release of which the first CD contained 28 songs by the Chicago band between 1986 and 1999; the second was a recording of a live show from Philadelphia. As I started to get into alt-rock\/punk that was less-commercialized, Weasel was a band that immediately stood out to me for many reasons and still holds a place in my heart today. What I loved about this collection of songs was how incredibly diverse a punk album can be\u2014write one angry song, followed by a poppy love song, followed by a political song and sprinkle in some tunes about &#8220;nothing&#8221;. I particularly like that they&#8217;ve produced lyrics specific enough to their personal lives and geography\u2014unlike a generic pop song that&#8217;s so watered down it makes you puke. Track 17, &#8220;Waiting for Susie&#8221; is probably one of my favorite songs of all-time encapsulating the trademark hi-fret guitar work and catchy chorus.<\/p>\n<div style=\"clear: left; color: #fff;\">.<\/div>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/Queers_albums_300.jpg\"><img class=\"alignnone size-full wp-image-819\" style=\"border: none; float: left;\" title=\"Queers_albums_300\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/Queers_albums_300.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><\/a><span style=\"font-size: 20px; font-weight: bold;\">The Queers: <em>Later Days and Better Lays<\/em><\/span><\/p>\n<p>The Queers &#8220;Later Days..&#8221; is an album that relates to the Weasel album quite a bit. Both bands are from the same strain of 3-chord Ramones-influenced music and have collaborated over the years. It&#8217;s apparent on first listen that this collection of songs was the result of recording where it was more important to get the tracks captured raw and quick rather than dial in the sounds like some of their surf-influenced work. And I love that rawness. Or maybe I just like fast music. Also, to those who&#8217;re interested, I just got to do artwork for a split 7&#8243; featuring the Queers on a release by Asian Man Records. Pick up the limited release <a href=\"http:\/\/interpunk.com\/item.cfm?Item=198534&amp;\">here<\/a>.<\/p>\n<div style=\"clear: left; color: #fff;\">.<\/div>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/Ramones_albums_300.jpg\"><img class=\"alignnone size-full wp-image-820\" style=\"border: none; float: left;\" title=\"Ramones_albums_300\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/Ramones_albums_300.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><\/a><span style=\"font-size: 20px; font-weight: bold;\">Ramones: <em>Ramones<\/em><\/span><\/p>\n<p>I had to put the Ramones&#8217; first release on here. Most other bands I listen to have been influenced one way or another by this album. It even got me to pick up a guitar. When this was released I was told by someone who bought it back in the late 70&#8217;s that it sounded like the record was sped up\u2014not many bands rifled through songs as fast as those guys. In the end they were really just pop songs sang by an awkward tall dude to the sound of a down-stroked guitar and a lotta eighth notes. What&#8217;s not to like?<\/p>\n<div style=\"clear: left; color: #fff;\">.<\/div>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/Riverdales_albums_300.jpg\"><img class=\"alignnone size-full wp-image-821\" style=\"border: none; float: left;\" title=\"Riverdales_albums_300\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/Riverdales_albums_300.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><\/a><span style=\"font-size: 20px; font-weight: bold;\">The Riverdales: <em>Phase Three<\/em><\/span><\/p>\n<p>It&#8217;s not looking that I stray very far musically when I put down The Riverdales&#8217; &#8220;Phase Three&#8221;. I do listen to other stuff, but how can I be without an album that sounds soooo good? This band is actually 2\/4 of a Screeching Weasel lineup. Bassist Dan Vapid sings on half the songs, providing his eerily smooth, monotone voice that&#8217;s the perfect compliment to Ben Weasel&#8217;s nasely tunes. This is the third album by the band that started as a straight-up tribute to the Ramones where little time was spent writing songs. On this take, however, you can tell they spent time crafting the perfect pop-punk album that provides a lot more feeling than you&#8217;d expect. What&#8217;s also cool, is the new reissue has 3 newer songs that somehow make it even greater. Oh, and I like &#8217;em enough to do a <a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/dial\/riverdales-tribute\">tribute poster<\/a> for &#8217;em.<\/p>\n<div style=\"clear: left; color: #fff;\">.<\/div>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/Chixdiggit_albums_300.jpg\"><img class=\"alignnone size-full wp-image-822\" style=\"border: none; float: left;\" title=\"Chixdiggit_albums_300\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/Chixdiggit_albums_300.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><\/a><span style=\"font-size: 20px; font-weight: bold;\">Chixdiggit: <em>Pink Razors<\/em><\/span><\/p>\n<p>I don&#8217;t know if Chixdiggit&#8217;s &#8220;Pink Razors&#8221; would still be on my list five years from now, but even after purchasing it five years ago, it&#8217;s still got the same gusto it had originally. It&#8217;s nice to have a Canadian band on the list too:) Honorary runners up are The Lillingtons, Ike Reilly, Sloppy Seconds, Groovie Ghoulies and Everclear.<\/p>\n<div style=\"clear: left; color: #fff;\">.<\/div>\n",
        "slug": "certified-classics-my-faves-jake"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/CERTIFIED_Matt_Dial_Home_480.jpg",
        "category_name": "Love & Like",
        "postDate": "2011-12-22 17:11:00",
        "author_name": "Matt Kelley",
        "title": "Certified Classics: My Faves\u2014Matt",
        "postBody": "<p>N.B. For me, numbers ten through six can change hourly, daily, moving as far up as spot five or four. Also, I try to limit this list to one album per artist. <em>Blood on the Tracks<\/em> was actually <em>Time out of Mind<\/em> until the last minute. I&#8217;ve never really ranked <em>Born to Run<\/em> ahead of <em>Darkness on the Edge of Town<\/em> (or, for a few years, <em>Lucky Town<\/em>), until now. Earlier this year, Tommy Cutter made a Bob Dylan mash-up for me that re-demonstrated that thinking of <strong>any<\/strong> of this as anything more than a sketch is to live life a notch or two below maximum. And I&#8217;m not interested in that.<\/p>\n<p><strong>6. \u2013 10.<\/strong><br \/>\nIke Reilly Assassination, <em>We Belong to the Staggering Evening<br \/>\n<\/em>Marah, <em>If You Didn&#8217;t Laugh, You&#8217;d Cry<br \/>\n<\/em>Wilco, <em>Being There<br \/>\n<\/em>The Rolling Stones, <em>Exile on Main Street<br \/>\n<\/em>Todd Snider, <em>East Nashville Skyline<\/em><\/p>\n<p><img class=\"alignnone size-full wp-image-814\" title=\"diff-class\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/diff-class.jpg\" alt=\"\" width=\"300\" height=\"294\" \/><strong>5. Pulp, <em>Different Class<\/em><\/strong><\/p>\n<p>I was OK with American music in the early- and mid-90s, but I missed most of it because I so <em>loved<\/em> what was going on in the UK. Blur was fantastic, but Pulp were the ones that truly shook me. For me, they <em>define<\/em> the era.<\/p>\n<p>Look, I&#8217;m a lyrics guy. And Jarvis Cocker doesn&#8217;t really write songs so much as short stories. Short, cathartic, romantic, dirty, anthemic stories about the best and worst days of your life. The love, the lust, the pursuit, the hangover. With soaring melodies and waves &amp; waves of build-up. I dare you not to climb on top of the couch with a molotov cocktail, to jump off the highest diving board, to pass on the wrong side of the road. On your bicycle. Pulp songs always pay off.<\/p>\n<p>The great American rock band Marah has a song called &#8220;Why Independent Record Stores Fail&#8221; and it includes this lyric: &#8220;I ain&#8217;t too good at saying things, but I can tape you certain songs.&#8221; And that&#8217;s the truth. In 1995, I drove across the state to put a copy of this album underneath a girl&#8217;s windshield wiper. Don&#8217;t you love it when a song sounds like it&#8217;s a true story from your life? &#8220;Disco 2000&#8221; on <em>Different Class<\/em> was like that. And continued to be.<\/p>\n<p>Songs about longing, about not getting the girl\u2014bummer songs\u2014they&#8217;re just <em>the best<\/em>. That was the feeling I hated\u2014and loved\u2014more than any other. A girl breaking your heart\u2026I mean, as a person in an &#8220;artistic&#8221; discipline or whatever, there&#8217;s nothing better for creativity than getting your heart broken, having your hopes dashed and shattered. I still go back and tap into those feelings. And realistically, I could use more of them. Seriously. Readers, break my heart. I&#8217;m begging you. Please.<\/p>\n<p>(By the way, that girl and I played this album at our wedding many years later.)<\/p>\n<div style=\"clear: both;\"><\/div>\n<p><img class=\"alignnone size-full wp-image-816\" title=\"WRwCaG\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/WRwCaG.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><strong>4. Tim Rogers,<em> What Rhymes with Cars &amp; Girls<\/em><\/strong><\/p>\n<p>Tim Rogers&#8217; day job\u2014Australian rock band You Am I\u2014is on most nights the world&#8217;s greatest rock band. At the band&#8217;s heart is Tim&#8217;s passion and redline approach to the live performance, and <em>the songs<\/em>. When I first heard it,\u00a0<em>What Rhymes<\/em> was as close as I&#8217;d ever seen to a musical eclipse; the perfect alignment of everything I liked about music, all in one place. All the things I think are right (or wrong) about great songs were <em>more right<\/em> (or <em>more wrong<\/em>) on this album. That, and lyrics for miles. (&#8220;I was doing all those things which I used to hate the worst, I was listenin&#8217; to Joni Mitchell and I was a-tuckin&#8217; in my shirt.&#8221; &#8220;She said she came down from a north-west town in a &#8217;63 Holden EJ, with potato from Kentucky and a fresh pack of Luckys and a Bowie compilation tape. She told me a real good story, never let the truth get in the way, and that&#8217;s the reason I&#8217;m still standing here today.&#8221; &#8220;Take me out and get me well, well-shickered, for all the promises I never delivered, take me out, take me out\u2026&#8221;)<\/p>\n<p>Plus, You Am I. OMG YAI !! The rock band that finally took the hook-laden, power-pop, anthemic, last, best weekend (of this week) crown from Pulp.<\/p>\n<p>A few years ago, Tim came to town. It&#8217;s a long story, for another <em>Dial<\/em> post; one about how a long-limbed Moxie drinker from Sydney Australia can kick over a domino with his pointed shoes &amp; checkered pants and dance to &#8220;I Will Dare&#8221; while throwing magic dust in the air and remind you that every day\u2014<em>every day<\/em>\u2014you&#8217;re creating your legacy.<\/p>\n<div style=\"clear: both;\"><\/div>\n<p><img class=\"alignnone size-full wp-image-813\" title=\"BotT\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/BotT.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><strong>3. Bob Dylan, <em>Blood on the Tracks<\/em><\/strong><\/p>\n<p>As he has done for countless others, Bob Dylan redefined everything I thought possible with art, with writing, with creativity. I read a quote about Bob once, it said, &#8220;Instead of burning the candle at both ends, why not take a blowtorch to the middle?&#8221; and that pretty much precisely captured the way Dylan&#8217;s music made me feel.<\/p>\n<p>I could have picked any album and we&#8217;d have been just fine. This is the breakup record, though. I&#8217;ll never forget the first time I heard &#8220;Tangled up in Blue&#8221; in the basement of our apartment at 515 East 14th Street in Bloomington, Indiana. You see, the girl who is #1 on my Top Five Girls Who Didn&#8217;t End Up My Wife list and I had recently broken up; she was a redhead. The song&#8217;s lyrics, well, &#8220;Every one of them words rang true and glowed like burnin&#8217; coal\u2026&#8221; If you know the song, you know the song.<\/p>\n<p>I fell in love with Bob&#8217;s music and his live shows in the mid-90s, and it was a great time to do so. My best friends and I went to see 40 or so concerts during this time, and those memories and stories were a life&#8217;s riches. Bob&#8217;s refusal to stay the same\u2014and his commitment to reinvention\u2014inspires me to this day. (We put a big &#8220;He not busy being born is busy dying&#8221; sign on the wall when OLG opened its office space.) Every show was different, every performance representing the latest final version of the song. Well, until tomorrow. What a band. And that guy playing the pedal steel, there? His name&#8217;s Bucky Baxter. When he left Bob&#8217;s band, I bought a guitar from him\u2026<\/p>\n<div style=\"clear: both;\"><\/div>\n<p><img class=\"alignnone size-full wp-image-812\" title=\"B2R\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/B2R.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><strong>2. Bruce Springsteen, <em>Born to Run<\/em><\/strong><\/p>\n<p>Around my place, it pretty much all starts and ends with &#8220;Thunder Road.&#8221; The song has got it all, really. Romance. Idealism. Youth. The belief that you don&#8217;t have to do things the way they&#8217;ve been done before.<\/p>\n<p>For me, seeing Bruce Springsteen in 1992, hearing this song for the first time\u2026it captured the magic, the majesty, the ministry of rock &amp; roll in such a perfect way, that I&#8217;ve spent most of my life since then chasing that sound, that courage, that conviction. That optimism and belief in\u2026<em>believing<\/em>. I was a freshman in college, and changed my major the very night of that concert. To this day, I probably make a bigger deal out of the anniversary of that show than I do my own birthday.<\/p>\n<p>Last year, I saw a documentary about the making of <em>Born to Run<\/em>&#8216;s follow-up, <em>Darkness on the Edge of Town<\/em>. In it, Bruce said, &#8220;More than famous, more than rich, more than <em>happy<\/em>\u2026I wanted to be <strong><em>great<\/em><\/strong>.&#8221; You could always feel this in his music, and these words spoke to my soul.<\/p>\n<p>I&#8217;ve been carrying around this black velvet painting of the man ever since the summer of &#8217;93, and a week won&#8217;t go by where I don&#8217;t give it a wink, and facing a difficult decision, ask myself what Bruce might do. (It&#8217;s worked so far.)<\/p>\n<div style=\"clear: both;\"><\/div>\n<p><img class=\"alignnone size-full wp-image-815\" title=\"MONO\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/MONO.jpg\" alt=\"\" width=\"300\" height=\"269\" \/><strong>1. Grandpaboy, <em>Mono<\/em><\/strong><\/p>\n<p>Show of hands, who has a text document on their computer&#8217;s desktop that lists the songs and albums to play at your funeral? I like you people, I really do.<\/p>\n<p>Grandpaboy is Paul Westerberg (who used to have a band called The Replacements). Grandpaboy is an alias, a nom-de-sloppy-rock that gave Paul an outlet for the garage-y, shambolic, cocksure, blisteringly beauteous rock &amp; roll mayhem that he would create as something of an alternate reality to his (somewhat) more mature solo records.<\/p>\n<p>This album arrived in early 2002 when I really couldn&#8217;t use anything more in my life than a new Westerberg record. Those were not happy days, not for any of us. Half a spin in, the album was immediately everything I&#8217;d ever hoped or wanted it to be. It&#8217;s tear-off-the-steering-wheel, lose-your-voice-hollering-along music.<\/p>\n<p><em>Mono<\/em>\u2014recorded in mono, and the rabble-rousing brother to the simultaneously released proper Westerberg album, <em>Stereo <\/em>(S&amp;M!)\u2014arrived with all kinds of theories that it was actually a re-formed version of The Replacements, all playing under various names: Elrod Puce. Zeke Pine. Henry Twiddle. Luther Covington. Grandpa Boy. There were rumors they were going to do the un-played dates and cities on &#8220;The Winter Dance Party&#8221; tour that had ended in the small plane crash that killed Buddy Holly, Ritchie Valens and The Big Bopper. (Of course, it turned out all instruments were played by PW, in his basement, with the sound of his mind slowly unraveling.) I loved all the mystery; the sparseness of the packaging, the mythology, and the songs\u2014the songs, the songs, the songs.<\/p>\n<p>Songs like &#8220;Eyes Like Sparks&#8221;\u2026which is maybe the most perfectly written song. Look, I was an English Lit major. I love lyrics. I love the quintessentially American, cinematic novella that is &#8220;Thunder Road&#8221; and I love Dylan&#8217;s wild imagination, painting the corners of the mind, pondering the great questions. But it doesn&#8217;t have to be so academic, so serious. I mean what I love about music\u2026what I&#8217;ve learned, more and more\u2026the thing you can do with pure, simplified passion, and a great riff, is like a key that can open any door. This is one of my all-time favorite songs, with maybe the best lyrics ever. Every word, the truth. It&#8217;s just about\u2026butterflies, I guess. Attraction. Things you can&#8217;t, or shouldn&#8217;t, do. In case you don&#8217;t track it down, the lyrics are:<\/p>\n<p><em>&#8220;Just stay where you are; <\/em><br \/>\n<em>baby, stay away from me<\/em><br \/>\n<em>with your eyes like sparks, <\/em><br \/>\n<em>and my heart like gasoline.&#8221; <\/em><\/p>\n<p>(Yes, that&#8217;s all of it, repeated about a hundred times.)<\/p>\n<p>Truth time: A couple of years ago, PW put out a thing called <em>49:00<\/em> which is even better than this one\u2014everything you could ever love about the burn-in-your-veins greatness of rock &amp; roll in one funny, sneering, frustrating, ridiculously creative, sadly beautiful <em>single<\/em> 40+-minute track. One that sounds like a hundred hoarse, out-of-tune, <em>hit<\/em> singles.<\/p>\n<p>But, you see, I&#8217;m still gonna stay with <em>Mono<\/em>. Because it was like a rocket that shot through my life at an incredibly pivotal time, and never stopped shooting. That, and because I have it tattooed on my skin, and in my blood.<\/p>\n",
        "slug": "certified-classics-matthew-sean-kelley"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_DialLanding1.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_masthead2.jpg",
        "category_name": "News & Word",
        "postDate": "2011-12-20 15:08:00",
        "author_name": "OLG Newswire",
        "title": "Ferocious Quarterly Featured in 2011 Print Regional Design Annual",
        "postBody": "<p>For Immediate Release: December 20, 2011<br \/>\nContact: Matt Kelley<br \/>\n<a href=\"mailto:matt@oneluckyguitar.com\">matt@oneluckyguitar.com<\/a><br \/>\n260 969-6672<\/p>\n<p>(Fort Wayne, Ind.) <em>Print<\/em> magazine recently published their 31st Regional Design Annual publication, showcasing 157 pages of the finest American design and advertising. One Lucky Guitar (OLG), the only Fort Wayne firm featured, caught the judges\u2019 attention with the design for the second issue of <em>Ferocious Quarterly<\/em> (FQ).<\/p>\n<p>Established at the end of 2009 and debuting in print in 2010, <em>Ferocious Quarterly<\/em> is a curated publication that collects work from illustrators, graphic artists and short fiction authors from around the world. The quarterly publication is sold online and at select locations around the country.<\/p>\n<p>\u201cWe are committed to printing and gathering work from the published and the unpublished\u2014the sung and the unsung\u2014today\u2019s active artists,\u201d says FQ founder and OLG art director Nate Utesch.<\/p>\n<p>The Regional Design Annual issue by <em>Print <\/em>magazine is the only comprehensive survey of design throughout the U.S. With 2,536 submissions this year from each corner of the country, a team of judges\u2014including a representative from <em>The<\/em> <em>New York Times <\/em>and the Museum of Modern Art\u2014weeded through the submitted work to identify and acknowledge the winning pieces. The winning entries ranged from packaging and campaign materials for the Coca-Cola Company, to an infographic for <em>Fortune<\/em> magazine visualizing how to find \u201chot\u201d documents involved in a Wall Street scandal, to an ingenious storefront display made of packing pellets.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>About One Lucky Guitar, Inc.<\/strong><\/span><\/p>\n<p>One Lucky Guitar, a Fort Wayne-based design &amp; marketing boutique, was founded in November, 2000 and specializes in high-concept design, advertising and marketing, providing clients with top-shelf creative work and full service through strategic partnerships. Advertising clients include 3Rivers Federal Credit Union, Arts United, AWS, Carson Boxberger, Grand Wayne Center, MKM Design, J K O\u2019Donnell\u2019s, Northeast Indiana Regional Partnership, STAR, the Talent Initiative, United Way of Allen County and Matilda Jane Clothing Company. With Indianapolis\u2019 Lodge Design, OLG is the agency of record for the Lutheran Health Network.<\/p>\n<p>OLG\u2019s community involvement is highly regarded, with work for organizations including the Downtown Improvement District, Embassy Theatre, Fort Wayne Philharmonic, Fort Wayne Women\u2019s Bureau, Fort Wayne Trails and Vision 2020.<\/p>\n<p>The company made its early reputation on work in the music industry, for labels and artists including Robert Plant, Alison Krauss, Willie Nelson, John Prine, and Smithsonian Folkways Recordings (Washington, D.C.), among others.<\/p>\n<p>To learn more about OLG, contact <a href=\"mailto:hello@oneluckyguitar.com\">hello@oneluckyguitar.com<\/a>.<\/p>\n<p>###<\/p>\n",
        "slug": "ferocious-quarterly-featured-in-2011-print-regional-design-annual"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/songs_dialLanding.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2011-12-15 21:41:00",
        "author_name": "OLG Newswire",
        "title": "Shine on You Crazy Diamond",
        "postBody": "<p>One Lucky Guitar got together last month for our annual fall \u201cretreat\u201d\u2014though we prefer to not call it that\u2026OLG Never Retreats! We spent the day together, talking about our hopes and dreams for our downtown boutique, and to get our day off to a creative start, Matt asked us all, <strong>&#8220;What SONG TITLE would be the title of your autobiography, and why?&#8221; <\/strong>We\u00a0scrambled through our favorite songs and eventually each of us landed on a song we felt communicated the core of our life\u2019s story\u2014so far.<\/p>\n<p>Here\u2019s what we said\u2026<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/OLG-Songs2.jpg\"><img class=\"alignnone size-full wp-image-803\" style=\"border: 0;\" title=\"OLG Songs\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/OLG-Songs2.jpg\" alt=\"\" width=\"960\" height=\"443\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>We had so much fun with this we thought it would be a great idea to see what our clients and friends would say if we asked them the same question. Thanks\u2014all of you\u2014for sharing your songs. You made us smile, reflect and then really want to share this amazing list with the world, or at least our Dial readers! We won\u2019t name names of course, but feel free to claim yours!<\/p>\n<p>Here goes\u2026<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/Client-Songs2.jpg\"><img class=\"alignnone size-full wp-image-804\" style=\"border: 0;\" title=\"Client Songs\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/Client-Songs2.jpg\" alt=\"\" width=\"960\" height=\"960\" \/><\/a><\/p>\n",
        "slug": "shine-on-you-crazy-diamond"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/12\/bruce78.jpg",
        "category_name": "Love & Like",
        "postDate": "2011-12-15 13:39:00",
        "author_name": "Matt Kelley",
        "title": "Rosie, come out tonight!",
        "postBody": "<p>December 15th always makes me think of Winterland.<\/p>\n<p>Back in 92\/93, after I saw Bruce Springsteen live at Market Square in Indy, I became obsessed with not just owning all of his albums, but also collecting the hard-to-find bootleg recordings of his live shows. My favorite album was <em>Darkness on the Edge of Town<\/em>, and my favorite shows to collect were from that album&#8217;s 1978 tour. Sure, these days even a light scouring of the web will reveal all kinds of ways to download all this stuff (for &#8220;free&#8221;), but back then, you had to get access to the back room of the local record shop (in this case, Roscoe&#8217;s on Kirkwood Avenue in Bloomington). You had to hunt and hunt and hunt. You had to ask someone if they knew somebody who had heard something. And somewhere, you then found yourself immersed in a world you never knew existed. A secret society that loved music\u2014live music\u2014on a whole other level. And you&#8217;d finally feel comfortable in your own skin, maybe for the first time ever. Arguing about the best ever performance of &#8220;Thunder Road&#8221;? I couldn&#8217;t imagine a better way to spend a weekend. (It&#8217;s clearly The Main Point from February &#8217;75, precisely three weeks before my first birthday, back when the song was still called &#8220;Wings for Wheels&#8221;\u2014what, are you thinking the September &#8217;78 Passaic versions were better, or are you one of those effusive &#8217;75 solo-piano Hammersmith Odeon folks?)<\/p>\n<p>Bootleg CDs ran about $30 a disc, and it didn&#8217;t help that Bruce&#8217;s &#8217;78 shows were so epic that it took three discs to contain all the music. These things would go for $80, $90, for what was oftentimes a sketchy audience recording. I socked away food from the dorm cafeteria so I had something to eat on the weekend (literally carrying limp dorm food into Taco Bell while my roommates were in double-decker taco heaven) and cut out every extraneous expense in an effort to save every nickel, dime and dollar for the sole use of buying Bruce Springsteen bootleg recordings.<\/p>\n<p>Fortunately, a few times on that &#8217;78 tour, Bruce&#8217;s shows were broadcast on FM radio, and <em>those shows<\/em> became legendary in collector circles. It was hard to argue with the incredible power of 09\/19\/78\u2014the undeniable fidelity of the recording, the transcendent performance and storytelling. But I was always more of a 12\/15\/78 Winterland (San Francisco) guy. There was just a touch more anger, a bit more passion and joy. To my ears, to this day, it&#8217;s probably the finest rock show I&#8217;ve ever heard. And it sounds like everything I like about life, love and living.<\/p>\n<p>My life before I heard Bruce&#8217;s music is a foggy memory, like it belonged to another person and I can only partly remember the stories they told me about it. I was going to be someone other than who I was, doing something other than what I do.<\/p>\n<p>This whole 1978 era was perfectly captured on last year&#8217;s<em> <a href=\"http:\/\/www.amazon.com\/Promise-Darkness-Edge-Town-Story\/dp\/B0040JHXTI\/ref=ntt_mus_dp_dpt_3\" target=\"_blank\">The Promise<\/a><\/em><a href=\"http:\/\/www.amazon.com\/Promise-Darkness-Edge-Town-Story\/dp\/B0040JHXTI\/ref=ntt_mus_dp_dpt_3\" target=\"_blank\"> box set<\/a>, an absolutely incredible collection (which is deservedly up for a Grammy for packaging design, by the way). On the documentary in that set, Bruce said, <strong>&#8220;More than famous, more than rich, more than <em>happy<\/em>\u2014I wanted to be GREAT.&#8221;<\/strong> Amen.<\/p>\n<p>That&#8217;s quite the intro when all I really want to do is get you to watch the video below. While there doesn&#8217;t appear to be any footage from Winterland out there, here&#8217;s a version of &#8220;Rosalita (Come Out Tonight)&#8221; from a couple months earlier that perfectly captures the magic, the mystery and the majesty of rock &amp; roll. Enjoy.<\/p>\n<p><object width=\"800\" height=\"450\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/3qFdcHo7Z7w?version=3&amp;hl=en_US&amp;hd=1\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"800\" height=\"450\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/3qFdcHo7Z7w?version=3&amp;hl=en_US&amp;hd=1\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" \/><\/object><\/p>\n<p>Finally, here&#8217;s an audio-only version of the Winterland performance, 33 years ago today:\u00a0<a href=\"http:\/\/bit.ly\/tndmGp\" target=\"_blank\">http:\/\/bit.ly\/tndmGp<\/a><\/p>\n<p>I can&#8217;t think of anything I&#8217;d rather know about you than what music changed <em>your<\/em> life. Feel encouraged to share in the comments section below. And have fun reflecting on it in the meantime.<\/p>\n",
        "slug": "rosie-come-out-tonight"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/analytics.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/analytics-masthead3.jpg",
        "category_name": "News & Word",
        "postDate": "2011-12-05 20:52:00",
        "author_name": "OLG Newswire",
        "title": "The New Analytics: What's It Mean to You?",
        "postBody": "<p>If you have a website, you no doubt are running Google Analytics to track your visitors. If not, we would highly recommend getting your site setup <a href=\"http:\/\/google.com\/analytics\" target=\"_blank\">here<\/a>. Having some kind of traffic statistics software is an absolute must when it comes to monitoring the visibility and effectiveness of your web presence.\u00a0 With a slew of new changes made over the past few months to Google Analytics, we thought you might like to know what some of these updates are exactly and how you can use them to better monitor <em>your<\/em> website.<\/p>\n<div style=\"background: #88f9ff; padding: 20px 80px; margin: 20px -80px;\"><strong>Multiple Dashboards<\/strong><br \/>\nYour dashboard is the first page you see when clicking on a particular domain name in your account. If you want a quick overview of your stats, you can drag and drop various widgets to this area that will show specific pieces of information like overall visits, bounce rate, geographic reach, etc. You can create up to 20 of these custom dashboards for your domain.<\/div>\n<p><strong>Flow Visualization<\/strong><br \/>\nThis is a really cool feature that allows you to see where the majority of the traffic for your site is flowing. (You can also edit the starting point criteria. For example: you may want to only see the traffic flow for your Canadian visitors.) Sometimes this information can provide some insight. Maybe people are going to your About page, then your Contact page. Why not make it easier to get straight to the Contact page?<\/p>\n<div style=\"background: #88f9ff; padding: 20px 80px; margin: 20px -80px;\"><strong>Real-Time Tracking<\/strong><br \/>\nIn my opinion, this is a real game changer. Previously, you would have to pay for this level of real-time analytics through a service link <a href=\"http:\/\/getclicky.com\/\" target=\"_blank\">GetClicky<\/a> or <a href=\"http:\/\/www.chartbeat.com\/\" target=\"_blank\">ChartBeat<\/a>. The fact that Google has taken their analytics a step further by offering this kind of data for free and implemented it very well, is tremendous. You can now see in real-time how a Twitter post or blog entry effects traffic to your site.<\/div>\n<p><strong>Mobile<\/strong><br \/>\nThis is more of a convenience feature. Technically, it&#8217;s been around for a while, within the operating system section. However, now it is its own section within the main navigation. This allows you to easily view and track traffic from your mobile visitors, including both phones and tablets.<\/p>\n<div style=\"background: #88f9ff; padding: 20px 80px; margin: 20px -80px;\"><strong>Multi-channel Funnels<\/strong><br \/>\nChannels allow you to see how and why your conversions are happening. Rather than just focusing on the last click to purchasing a product, you can now see the path a user took in order to get there. A channel may start with an email newsletter, social network, referring site, etc. You can also create a channel based on a goal you&#8217;ve created. This will allow you to see what works best for your particular audience so you can focus your efforts on whatever outlet is most fitting.<\/div>\n<p><strong>Intelligence Reporting<\/strong><br \/>\nSometimes, while browsing through your analytics, there are things that can get overlooked. Intelligence reporting attempts to alert you of sudden pattern changes in your visitors. In addition to the alerts that are automatically created by Google, you can setup your own custom alerts. For example: let&#8217;s say you have a local, Fort Wayne e-ad campaign set to run next month. You may want to set up a custom alert that looks for a surge of visitors from Fort Wayne to ensure your campaign is up and running.<\/p>\n<div style=\"background: #88f9ff; padding: 20px 80px; margin: 20px -80px;\"><strong>In-page Analytics<\/strong><br \/>\nSometimes, seeing the actual links being clicked can be helpful. For example, a certain product may be selling better because of its placement at the top of page. Or maybe parts of your site aren&#8217;t getting as much traffic as you&#8217;d like, due to link placement. This new feature allows you to see the percentage of clicks links get on a particular page. The percentages are overlaid as tool-tips on the actual page, similar to heat maps. This allows you to analyze link placement and adjust as you see fit.<\/div>\n<p><strong>Event Goals<\/strong><br \/>\nNeither event tracking nor goals are new to Google Analytics. However, the combination of the two allows you to use <a href=\"http:\/\/www.blastam.com\/blog\/index.php\/2011\/03\/how-to-use-events-goals-google-analytics\/\" target=\"_blank\">events as goals<\/a>. Previously, you could track specific user interactions or &#8220;events&#8221; by using Google&#8217;s <a href=\"http:\/\/code.google.com\/apis\/analytics\/docs\/tracking\/eventTrackerGuide.html\" target=\"_blank\">javascript callbacks<\/a>, but could not attach them to a goal. This new feature is just a natural progression of goals and allows you to set very specific goals that are related to detailed user interaction. An example of a goal might be to track how many visitors watched at least two minutes of a particular video.<\/p>\n<div style=\"background: #88f9ff; padding: 20px 80px; margin: 20px -80px;\"><strong>Term Cloud Visualization<\/strong><br \/>\nIf you&#8217;re familiar with <a href=\"http:\/\/en.wikipedia.org\/wiki\/Tag_cloud\" target=\"_blank\">tag clouds<\/a>, this is the same user interface. What &#8220;term&#8221; cloud visualization does, is show you very quickly which keywords are performing the best on your site. It&#8217;s good to take a look at this kind of information from time to time so that you can focus your marketing efforts on keywords that aren&#8217;t performing as well through natural search engine traffic. This may also provide insight into <a href=\"http:\/\/www.brickmarketing.com\/define-long-tail-keywords.htm\" target=\"_blank\">long-tail keywords<\/a> you may not have even been aware of that are driving traffic to your site.<\/div>\n<p>Now go have fun! And to read more and learn about the changes to Google Analytics <a href=\"http:\/\/www.google.com\/support\/analyticshelp\/bin\/answer.py?hl=en_US&amp;answer=1230973&amp;topic=1008008?&amp;utm_source=analytics&amp;utm_campaign=v5default&amp;utm_medium=email\">check out this website<\/a>.<\/p>\n",
        "slug": "new-google-analytics-features"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/mills_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2011-11-29 21:41:00",
        "author_name": "Jake Sauer",
        "title": "3Rivers Goes to the Theater",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/3rivsstoryboard_5001.jpg\"><img class=\"alignnone size-full wp-image-792\" title=\"3rivsstoryboard_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/3rivsstoryboard_5001.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/3rivs_onshoot.jpg\"><img class=\"alignnone size-full wp-image-793\" title=\"3rivs_onshoot\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/3rivs_onshoot.jpg\" alt=\"\" width=\"500\" height=\"373\" \/><\/a>If you go to the movies in the Fort Wayne area and you arrive early, you might just see some of our recent work for 3Rivers. OLG partnered alongside the credit union to create a 30-second spot for the 18-25 crowd to promote the benefits of their Young &amp; Free Program.<\/p>\n<p><a href=\"http:\/\/www.youngfreeindiana.com\/\">Young &amp; Free<\/a> is an initiative developed to inform Gen Y&#8217;ers of how a credit union can be more suited for them than &#8220;big banks.&#8221; To make each region unique, Y&amp;F suggests the use of a local spokesperson. In our case, <a href=\"http:\/\/www.youtube.com\/youngfreeindiana\">Matt Mills<\/a>\u2014a local college student\u2014fills that role. Even though Matt has made himself known online and in the community, we still believed it necessary to introduce Matt to any that were unfamiliar with his message.<\/p>\n<p>We knew we&#8217;d end up with Matt talking directly to the camera but we made it a point to look at other ways to visually change it up. The favorite idea was to get him interacting with the studio space. We thought, &#8220;Matt is always active\u2014running here, running there\u2014making his own video clips. What if we made it look like this commercial shoot is a continuation of his spokesperson role?&#8221; So basically we&#8217;re giving the approachable guy a way to still seem &#8220;real&#8221; by not hiding what we&#8217;re doing.<\/p>\n<p>The beginning shot of Matt arriving in the branded Fit is made to look like it&#8217;s in the backlot of the studio, however we liked the\u00a0aesthetics\u00a0of a downtown alleyway instead. Next, we moved to <a href=\"http:\/\/www.punchfilms.com\/\">Punch&#8217;s<\/a>\u00a0in-studio green screen where we staged the &#8220;run-in.&#8221; The orange animation happening behind Matt is on-brand with our other 3Rivers spots but we decided to keep with the interactivity by initiating the faux switch. The last, nice touch was adding in a couple of custom icons of the laptop and phone.<\/p>\n<p>In the end, I think we ended up with a great spot for the theater that&#8217;s not too over-the-top and says what it needs to say. And keep an eye out, you may be seeing more of Matt in the near future\u2014say hi! You just may be a Y&amp;F candidate.<\/p>\n<p><object width=\"500\" height=\"281\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=32859149&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0\" \/><embed width=\"500\" height=\"281\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/vimeo.com\/moogaloop.swf?clip_id=32859149&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" \/><\/object><\/p>\n",
        "slug": "3rivers-goes-to-the-theater"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/RugDoc_dialLanding.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/RugDoc_Masthead.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2011-11-28 16:23:00",
        "author_name": "OLG Newswire",
        "title": "Rug Doctor Makes House Calls!",
        "postBody": "<p>&nbsp;<\/p>\n<p>When OLG was given the opportunity to work with\u00a0<a href=\"http:\/\/www.rugdoctor.com\/\">Rug Doctor<\/a>\u00a0to help them roll out their brand new professional carpet cleaning service\u2014Rug Doctor Pro\u2014we jumped at the chance to assist this well-known company break into a new market. Stay tuned to The Dial in the weeks to come to learn more about Rug Doctor\u2019s new service and what led them to this development. For now, here are the six things this Point-of-Purchase marketing project taught me, and how it changed my thinking about in-store marketing all together.<\/p>\n<p><strong>1. It\u2019s all about attention<br \/>\n<\/strong>\u2028To the core, in-store and Point-of-Purchase marketing is an all-out competition for eyeballs. If your customer is too busy looking down the aisle at that new Dyson they\u2019ve always wanted, chances are they may look right past your banner bragging discounts, new products or even a free giveaway.<\/p>\n<p><strong>2. It\u2019s even\u00a0<em>more<\/em>\u00a0about being different<br \/>\n<\/strong>Once you have their attention, what is going to hold it? What is going to make that customer spend more than .08 second scanning your display? It needs to be unlike everything else they see. Because, guess what? You\u2019re not the only POP display out there, which leads me to my next point\u2026<\/p>\n<p><strong>3. Know your competition<br \/>\n<\/strong>Understanding what else your customers are going to be viewing, experiencing or interacting with in a store will help you better understand how to make your POP marketing stand out. Maybe that means it needs to have a mobile element, maybe that means it needs to have a dynamic design with a 3D aspect, or maybe that means taking a unique and different approach with your color palette.\u00a0\u00a0They key is to know what exists and then break away from the typical in-store mold.<\/p>\n<p><strong>4. It\u2019s\u00a0<em>never\u00a0<\/em>big enough<\/strong><br \/>\nThe word \u201cscream\u201d may have been used at some point in our design\u2026and it\u2019s then that I learned it\u2019s truly never big enough. In other areas of marketing you may tread lightly to keep your TV spots from being too loud or your ads too flashy. When it comes to POP marketing you must invite a different mindset. Bigger, louder, bolder and bigger still. It\u2019s simply the nature of this type of advertising.<\/p>\n<p><strong>5. POP is one of the most important elements of your sales team<br \/>\n<\/strong>Don\u2019t underestimate the power of the POP display. While many customers may be in touch with a member of your sales team at some point, this is the first introduction to your product or service they will experience. And, many other customers will only ever interact with your display. Is it doing its job as the most important member of your sales team? Is it telling the right story to strike a great first impression?<\/p>\n<p><strong>6. Maintain the brand<\/strong><br \/>\nWhile you may need to go bigger\u2014or louder\u2014for POP, don\u2019t stray away from the brand. Take advantage of a product, service or company with a reputation the proceeds your display and capitalize on that reputation. In the case of Rug Doctor Pro, we attempted to kick the existing Rug Doctor rental brand up a notch to introduce a whole new service offered by a company that many customers already know and trust.<\/p>\n",
        "slug": "what-rug-doctor-taught-me-about-point-of-purchase-marketing"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Roadmap_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2011-11-21 21:39:00",
        "author_name": "Michelle Love",
        "title": "Your Roadmap to Success",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Roadmap_closeup_500.jpg\"><img class=\"alignnone size-full wp-image-770\" title=\"Roadmap_closeup_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Roadmap_closeup_500.jpg\" alt=\"closeup of Roadmap to Success\" width=\"500\" height=\"288\" \/><\/a><\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Roadmap_2up_500.jpg\"><img class=\"alignnone size-full wp-image-771\" title=\"Roadmap_2up_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Roadmap_2up_500.jpg\" alt=\"Look at Roadmap to Success\" width=\"500\" height=\"824\" \/><\/a><\/p>\n<p>It can be difficult to figure out what you want to do with your life when you are in middle school and high school\u2014maybe even more difficult when you are in college or beyond. Our good friends at <a href=\"http:\/\/talentmadehere.com\/\" target=\"_blank\">Talent Made Here<\/a> realized this too, and sought to develop a resource that helped students and parents chart their course to a bright and successful career in Northeast Indiana.<\/p>\n<p>After a couple months of collaboration and a lot of research, we were happy to help Talent Made Here bring the <em>Roadmap to Success\u00a0<\/em>to life. The <em>Roadmap<\/em> is an interactive tool that brings together the best resources out there to help guide you no matter what stage in life you may be. Talent Made Here rolled up their sleeves and took on the preliminary work\u2014researching hundreds of resources and pulling together the best solutions for each phase of life\u2014and compiled everything a user might need, from checklists to financial aid resources, in one easy-to-use location.<\/p>\n<p>Check out the <em><a href=\"http:\/\/talentmadehere.com\/roadmap\" target=\"_blank\">Roadmap to Success<\/a><\/em> and chart your course. It really is just that simple!<\/p>\n",
        "slug": "your-roadmap-to-success"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/marah1_dial.jpg",
        "category_name": "Love & Like",
        "postDate": "2011-11-18 22:37:00",
        "author_name": "Matt Kelley",
        "title": "#YourBiographyAsASongTitle",
        "postBody": "<p>Earlier this afternoon at the <a href=\"http:\/\/bit.ly\/oi8RTf\" target=\"_blank\">Auer Center for Arts &amp; Culture<\/a> at OLG&#8217;s annual fall retreat (<strong><em>OLG Never Retreats!<\/em><\/strong>), we had an icebreaker exercise where the team revealed what they would name their autobiography, if it had to be named after a song title. Here we go:<\/p>\n<ul>\n<li>&#8220;I Will Dare&#8221;<\/li>\n<li>&#8220;Everything&#8217;s Gonna Be Alright&#8221;<\/li>\n<li>&#8220;Summer &amp; Lightning&#8221;<\/li>\n<li>&#8220;Love &amp; Happiness&#8221;<\/li>\n<li>&#8220;Keep on Rockin&#8217; in the Free World&#8221;<\/li>\n<li>&#8220;Indiana Weekend&#8221;<\/li>\n<li>&#8220;Forever Young&#8221;<\/li>\n<li>&#8220;Cowgirls Don&#8217;t Cry&#8221;<\/li>\n<li>&#8220;Don&#8217;t Stop Believin'&#8221;<\/li>\n<li>&#8220;On the Road Again&#8221;<\/li>\n<li>&#8220;Footloose&#8221;<\/li>\n<\/ul>\n<div><span style=\"font-size: small;\"><span class=\"Apple-style-span\" style=\"line-height: 24px;\">How about you, what&#8217;s yours? #YourBiographyAsASongTitle<\/span><\/span><\/div>\n",
        "slug": "yourbiographyasasongtitle"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bfa-landing.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2011-11-16 20:31:00",
        "author_name": "OLG Newswire",
        "title": "BFA Commercial Photography",
        "postBody": "<p>We&#8217;ve had the privilege of both working with and working above BFA Commercial Photography\u00a0(the &#8220;art director half&#8221; of OLG is located directly above BFA&#8217;s studio) for as long as I can remember. Almost five years ago we developed a fine art portfolio site for BFA owner, Tim Brumbeloe. Over the last year we&#8217;ve proudly developed new branding for the company\u2014a logo, business cards, patches for the BFA team and coasters &amp; stickers for the BFA fans. There&#8217;s nothing more precious than the smell of offset ink. But when that ink has been printed on an ultra glossy sheet in silver with a spot dull varnish, revealing a logo that you carefully drew for a client you love dearly&#8230;it&#8217;s all you can do to stay in your seat.<\/p>\n<p><img src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bfa-1.jpg\" alt=\"\" \/><br \/>\n<img src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bfa-2.jpg\" alt=\"\" \/><br \/>\n<img src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bfa-3.jpg\" alt=\"\" \/><br \/>\n<img src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bfa-4.jpg\" alt=\"\" \/><br \/>\n<img src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bfa-5.jpg\" alt=\"\" \/><\/p>\n",
        "slug": "bfa-commercial-photography"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Wieland_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/wieland_960.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2011-11-15 20:41:00",
        "author_name": "Jake Sauer",
        "title": "Revealing Healthcare Innovation",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/WileandAd_1_500.jpg\"><img class=\"alignnone size-full wp-image-620\" title=\"WileandAd_1_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/WileandAd_1_500.jpg\" alt=\"\" width=\"500\" height=\"659\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/WileandAd_2_500.jpg\"><img class=\"alignnone size-full wp-image-621\" title=\"WileandAd_2_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/WileandAd_2_500.jpg\" alt=\"\" width=\"500\" height=\"659\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Wieland_before-after_500.jpg\"><img class=\"alignnone size-full wp-image-625\" title=\"Wieland_before-after_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Wieland_before-after_500.jpg\" alt=\"\" width=\"500\" height=\"419\" \/><\/a>There&#8217;s one name in healthcare furniture that continually brings new, purposeful products to the market and we were able to work with &#8217;em recently. <a href=\"http:\/\/www.wielandhealthcare.com\/\">Wieland<\/a> produces furniture for all areas of a hospital campus and their new solution for family patient rooms\u2014SleepToo\u2014was just revealed to industry designers at a <a href=\"http:\/\/www.healthcaredesignmagazine.com\/conference\/healthcare-design-leading-conference-healthcare-design-planning-and-research\">national tradeshow<\/a> and through a leading publication. The latter is where we come in.<\/p>\n<p>Wieland first asked us to promote the unveiling of SleepToo by creating a teaser ad that didn&#8217;t show the product, but created excitement for those attending the show. Our idea was to do a clean illustration of the outside of a patient room with the door slightly open. Inside the room you see a glimpse of fabric indicating what&#8217;s to come. This ad ran a month prior to the tradeshow.<\/p>\n<p>Next, we had to create an ad to showcase the final product. This reveal\u2014circulated during the trade event\u2014showed the uniqueness of SleepToo. It not only acts as a couch for guests, but is what Wieland refers to as a &#8220;lifestyle product&#8221; because it is adaptable for many other uses. With the movable middle table, one can use it as a desk, eating space or even lower it for additional seating. You can also fold over the back and use it for sleeping. All these uses made us envision an ad that properly represented SleepToo and spoke to the audience who&#8217;d influence the purchase of it.<\/p>\n<p>This ad first kicked off by setting up a photo shoot to get our talent using SleepToo in the four distinctive setups. The only issue was we didn&#8217;t have access to the very important prototype! Instead we had the client ship the previous (award-winning) Allay couch to the studio. It was similar enough in\u00a0dimensions\u00a0that we were able to later digitally add our talent to 3D renderings of SleepToo. I think the result is pretty good and we ended up with a pretty sweet ad. (See before and after below).<\/p>\n<p>I&#8217;m sure this piece of furniture will go on to win the hearts of healthcare designers much like Wieland&#8217;s past models.<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "revealing-healthcare-innovation"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/riverdales_Dial_Home_480.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2011-11-14 12:46:00",
        "author_name": "Jake Sauer",
        "title": "Riverdales Tribute",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Riverdales_Poster_500.jpg\"><img class=\"alignnone size-full wp-image-631\" title=\"Riverdales_Poster_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Riverdales_Poster_500.jpg\" alt=\"\" width=\"500\" height=\"745\" \/><\/a>I recently created a poster for the Riverdales\u2014easily one of my fave all-time bands\u2014partly outta fun, partly outta tribute and with the hopes that if they ever reunited for a live show that they might consider messaging me up for some visuals.<\/p>\n<p>This image of a &#8220;telepathic ninja&#8221; was kinda based off the track &#8220;<a href=\"http:\/\/grooveshark.com\/#\/search?q=riverdales+master+ninja\">Master Ninja<\/a>&#8221; from their last album, <em>Tarantula<\/em>. Word on the street is that they&#8217;re gonna actually put out a 7&#8243; with two new songs that they released in August on their <a href=\"http:\/\/www.facebook.com\/riverdales\">Facebook page<\/a>. Can&#8217;t wait.<\/p>\n",
        "slug": "riverdales-tribute"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Chicago_Dial_Home_480.jpg",
        "category_name": "Love & Like",
        "postDate": "2011-11-09 17:13:00",
        "author_name": "OLG Newswire",
        "title": "Chicago the Musical",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Chicago_group_500.jpg\"><img class=\"size-full wp-image-628   alignnone\" title=\"Chicago_group_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Chicago_group_500.jpg\" alt=\"Photo courtesy of the Civic Theatre\" width=\"500\" height=\"522\" \/><\/a><\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Chicago_ladies_500.jpg\"><img class=\"size-full wp-image-629 alignnone\" title=\"Chicago_ladies_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Chicago_ladies_500.jpg\" alt=\"The real murderesses that inspired the story\u2014Belva Gaertner, right, and Beulah Annan, left.\" width=\"500\" height=\"354\" \/><\/a><\/p>\n<p>\u201cWelcome. Ladies and gentleman you are about to see a story of murder, greed, corruption, violence, exploitation, adultery and treachery\u2014all those things we all hold near and dear to our hearts.\u201d That\u2019s the first line of the musical, <em>Chicago<\/em>, and it sets the stage perfectly for the exciting story of booze, jazz and getting away with murder. The music and lyrics by John Kander and Fred Ebb along with the unique, intricate choreography\u2014originally choreographed by Bob Fosse\u2014work together to tell a tale of murder and scandal as a form of entertainment!<\/p>\n<p>The Civic Theatre, here in downtown Fort Wayne, is currently in the middle of their production of the musical <em>Chicago<\/em>, and I am fortunate enough to be a proud member of the cast!\u00a0 We began rehearsals on September 12<sup>th<\/sup>, mastering the jazz and vaudeville-inspired songs and intricate Fosse-style choreography.\u00a0 I\u2019ve loved being able to volunteer my time and get involved with the vibrant music, arts and cultural scene we have here in Fort Wayne\u2014especially downtown. I\u2019m honored to be able to work with this talented cast and crew to create such a fantastic production to share with our community.<\/p>\n<p>The musical is based on a play by Maurine Dallas Watkins. \u00a0Set in\u2014of course\u2014Chicago, during the roaring 20s, this musical follows the story of wanna-be-star, \u201cRoxie Hart\u201d who starts off the show shooting her lover, \u201cFred Casely,\u201d in the middle of the first musical number.\u00a0 Roxie\u2019s sent to the women\u2019s prison, where she\u2019s taught the art of working the press to get away with her crime by her sleazy, but brilliant, lawyer, \u201cBilly Flynn.\u201d She also meets the \u201cMerry Murderesses of the Cook County Jail\u201d and among them is \u201cVelma Kelly,\u201d the cabaret singer who allegedly shot her husband and sister for having an affair.\u00a0 And even though it may sound like a serious plot, it\u2019s sprinkled with plenty of songs, dance and humor along the way!<\/p>\n<p>But what most people may not realize is that the musical is based on a true story. Maurine Dallas Watkins, the playwright to first bring <em>Chicago\u00a0<\/em>to life, was a reporter in the 20s. Among the cases she followed were two female murderesses\u2014Belva Gaertner, a twice-divorced cabaret singer, and Beulah Annan, a young bookkeeper at a local Laundromat (see photo to above\u2014Belva Gaertner, right, and Beulah Annon, left). As you may have guessed Belva, described as the \u201cmost stylish of Murderess Row,\u201d became the inspiration for the character of \u201cVelma Kelly\u201d and Beulah, the \u201cbeauty of the cell block\u201d inspired \u201cRoxie Hart.\u201d Both women were acquitted by an all-male jury and were said to have been corrupted by jazz, liquor and men.<\/p>\n<p>Sound exciting? There is still time to check out the show this weekend, November 11<sup>th<\/sup>, 12<sup>th<\/sup> and 13<sup>th<\/sup>. Go to the <a href=\"http:\/\/www.fwcivic.org\/Pg201112_Show_Chicago.html\" target=\"_blank\">Civic Theatre\u2019s website<\/a> to find out more information about show times and tickets, but hurry because they\u2019re selling fast. We had two sold out shows last weekend! It\u2019s been such a blast to be apart of an amazing team and contribute to this artistic and thrilling production of the musical <em>Chicago.\u00a0<\/em>Hope to see you this weekend!<\/p>\n<p>[cast photo courtesy of the Civic Theatre]<\/p>\n",
        "slug": "chicago-the-musical"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/jake_diallanding.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/jake_masthead.jpg",
        "category_name": "Love & Like",
        "postDate": "2011-11-09 13:00:00",
        "author_name": "OLG Newswire",
        "title": "Fort Wayne Outfitters' Kids Bike Race",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Jake1.jpg\"><img class=\"alignnone size-full wp-image-604\" title=\"Jake1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Jake1.jpg\" alt=\"Jake Patton at the Fort Wayne Outfitters' bike race\" width=\"500\" height=\"473\" \/><\/a><\/p>\n<p>For those of you that aren&#8217;t familiar with Fort Wayne Outfitters you should plan a visit. Not only do we (OLG) have a working relationship with them, (we developed their identity, signage and most recently their new website) but I&#8217;m also great friends with some of the owners, Tim and Cara Hall.<\/p>\n<p>The shop is definitely a &#8220;hidden gem&#8221; on the River Greenway. They boast a variety of bikes, paddleboards, kayaks, apparel and gear. The product lines they carry are pretty hard to find in this area\u2014LOVE the Lole apparel line for women!!<\/p>\n<p>My husband is a cyclist, so my son has become a bike lover as well\u2014of course! This past weekend Fort Wayne Outfitters hosted a cycling race for various categories of cyclists\u2014included was a kids race our son participated in for the second year in a row. They actually had them ride on the cyclocross course\u2014for those of you that don&#8217;t know that means, it is pretty intense! There was a sandpit and obstacle course (see photo) the kids were helped through. Overall, it was just a really great experience to introduce Jake to and even though he had to work to get through it he had a blast and got a medal at the end\u2014which makes everything better!<\/p>\n<p>I encourage you to check out the Fort Wayne Outfitters <a href=\"http:\/\/fwoutfitters.com\" target=\"_blank\">website<\/a>,\u00a0or better yet stop by the shop on Cass Street!<\/p>\n",
        "slug": "fort-wayne-outfitters-kids-bike-race"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bordo-diallanding.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2011-11-08 16:38:00",
        "author_name": "OLG Newswire",
        "title": "AIGA's 2011 Bordo Bello Event",
        "postBody": "<p><img src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bordo-1a.jpg\" alt=\"\" \/><img src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bordo-2a.jpg\" alt=\"\" \/>\u201cBordo Bello\u201d is AIGA Colorado\u2019s annual fundraiser for their mentorship program. A custom skate deck auction! Unbelievably proud to be involved this year, I contributed a deck illustrated with text from the audio clips in <a href=\"http:\/\/mtvri.com\/\">Metavari<\/a>&#8216;s <em>Kings Die Like Other Men<\/em>:<\/p>\n<p><strong>\u201cDespite distance and season, help yourself to a miracle.\u201d<\/strong><\/p>\n<p>Below are some photos from the event at the Redline Gallery in Denver, Colorado (courtesy and copyright to <a href=\"http:\/\/www.jessicagrenier.com\/\" target=\"_blank\">Jessica Grenier Photography<\/a>). Check out all of the event photos on <a href=\"http:\/\/www.flickr.com\/photos\/14239083@N02\/sets\/72157627835902688\/\" target=\"_blank\">AIGA Colorado&#8217;s Flickr set<\/a> for the event.<\/p>\n<p>(or <a href=\"#decks\">click here<\/a> to skip to the bottom\u2014check out my deck and see some of my favorite decks from the <em>incredible<\/em> artists who participated)<\/p>\n<p><img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bordo-3.jpg\" alt=\"\" \/><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bordo-4.jpg\" alt=\"\" \/><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bordo-5.jpg\" alt=\"\" \/><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bordo-6.jpg\" alt=\"\" \/><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bordo-7.jpg\" alt=\"\" \/><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bordo-8.jpg\" alt=\"\" \/><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bordo-9.jpg\" alt=\"\" \/><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bordo-10.jpg\" alt=\"\" \/><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bordo-11.jpg\" alt=\"\" \/><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bordo-12.jpg\" alt=\"\" \/><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bordo-13.jpg\" alt=\"\" \/><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bordo-14.jpg\" alt=\"\" \/><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bordo-15.jpg\" alt=\"\" \/><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bordo-16.jpg\" alt=\"\" \/><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bordo-17.jpg\" alt=\"\" \/><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bordo-18.jpg\" alt=\"\" \/><br \/>\n<img style=\"border: 0; margin-bottom: 30px;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bordo-19a.jpg\" alt=\"\" \/><\/p>\n<p><center style=\"clear: both;\"><a name=\"decks\"><\/a><br \/>\n<span style=\"background: #84ffff; padding: 20px; display: block;\">I&#8217;ll reveal my deck first before you realize it&#8217;s easily the worst deck contributed! Only half joking. But seriously, some of these contributions are just dripping wet with pure awesome.<\/span><br \/>\n<img style=\"border: 0; float: none; margin-left: -30px;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bordo-nate.jpg\" alt=\"\" \/><br \/>\n<span style=\"background: #84ffff; padding: 20px; display: block;\"><span style=\"float: left; display: inline-block;\">Chris Streger \u2193<\/span><span style=\"float: right; display: inline-block;\">Aaron Draplin \u2193<\/span><span style=\"display: inline-block; clear: both; color: #84ffff;\">.<\/span><\/span><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/c-streger.jpg\" alt=\"\" \/><img style=\"border: 0; float: right; margin-right: -60px;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/draplin.jpg\" alt=\"\" \/><br \/>\n<span style=\"background: #84ffff; padding: 20px; display: block; clear: both;\"><span style=\"float: left; display: inline-block;\">Meg Hunt \u2193<\/span><span style=\"float: right; display: inline-block;\">Wesley Schauble \u2193<\/span><span style=\"display: inline-block; clear: both; color: #84ffff;\">.<\/span><\/span><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/meg-hunt.jpg\" alt=\"\" \/><img style=\"border: 0; float: right; margin-right: -60px;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/w-schauble.jpg\" alt=\"\" \/><br \/>\n<span style=\"background: #84ffff; padding: 20px; display: block; clear: both;\"><span style=\"float: left; display: inline-block;\">Emory &#8220;Ocular Invasion&#8221; Allen \u2193<\/span><span style=\"float: right; display: inline-block;\">Sean Serafini \u2193<\/span><span style=\"display: inline-block; clear: both; color: #84ffff;\">.<\/span><\/span><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/emory.jpg\" alt=\"\" \/><img style=\"border: 0; float: right; margin-right: -60px;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/serafini.jpg\" alt=\"\" \/><br \/>\n<span style=\"background: #84ffff; padding: 20px; display: block; clear: both;\">Chip Kidd \u2193<\/span><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/chip-kidd.jpg\" alt=\"\" \/><br \/>\n<span style=\"background: #84ffff; padding: 20px; display: block; clear: both;\">Gary Baseman \u2193<\/span><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/g-baseman.jpg\" alt=\"\" \/><br \/>\n<span style=\"background: #84ffff; padding: 20px; display: block; clear: both;\">Friends of Type \u2193 (<a href=\"http:\/\/www.youtube.com\/watch?v=1FLwTQ2VnDg\" target=\"_blank\">check out<\/a> the sweet, laser-heavy, behind-the-scenes video on this one)<\/span><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/friendsoftype-bordo.jpg\" alt=\"\" \/><br \/>\n<span style=\"background: #84ffff; padding: 20px; display: block; clear: both;\">Mark Weaver \u2193<\/span><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/weaver.jpg\" alt=\"\" \/><br \/>\n<span style=\"background: #84ffff; padding: 20px; display: block; clear: both;\">Troy DeRose \u2193<\/span><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/t-derose.jpg\" alt=\"\" \/><br \/>\n<span style=\"background: #84ffff; padding: 20px; display: block; clear: both;\">&#8230;and my absolute favorite\u2014Sam Bosma \u2193<\/span><br \/>\n<img style=\"border: 0;\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/sam-bosma.jpg\" alt=\"\" \/><\/center><\/p>\n",
        "slug": "aigas-2011-bordo-bello-event"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/dial-landing.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2011-10-31 18:52:00",
        "author_name": "OLG Newswire",
        "title": "Website-O-Rama",
        "postBody": "<p><img class=\"alignnone size-full wp-image-536\" title=\"arts-united\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/arts-united-e1319571118197.jpg\" alt=\"\" width=\"500\" height=\"331\" \/><img class=\"alignnone size-full wp-image-539\" title=\"turnstone\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/turnstone-e1319571017872.jpg\" alt=\"\" width=\"500\" height=\"331\" \/><img class=\"alignnone size-full wp-image-538\" title=\"keybar\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/keybar-e1319571048892.jpg\" alt=\"\" width=\"500\" height=\"331\" \/><img class=\"alignnone size-full wp-image-537\" title=\"bikedepot\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/bikedepot-e1319571083746.jpg\" alt=\"\" width=\"500\" height=\"331\" \/><\/p>\n<p>We&#8217;ve been busy launching websites left and right here at OLG.\u00a0 In case you haven&#8217;t had a chance to check them all out, here&#8217;s what we&#8217;ve been up to.<\/p>\n<p><strong>Arts United<\/strong><br \/>\n<em>Designed by Drew, Developed by Tommy<\/em><br \/>\nArts United was in need of a robust and easily updatable website. We turned to an open source favorite, Wordpress, to build a completely custom and maintainable website.<br \/>\n<a href=\"http:\/\/artsunited.org\" target=\"_blank\">visit website<\/a><\/p>\n<p><strong>One Lucky Guitar<\/strong><br \/>\n<em>Designed by Nate, Developed by Tommy and Nate<\/em><br \/>\nOur new website has been a very collaborative effort among the team. Ideas for OLG 3.0 started brewing early this year. What we ended up with is a new way to showcase our latest and greatest work and stay in touch with our friends and clients.<br \/>\n<a href=\"http:\/\/oneluckyguitar.com\/dial-archive\" target=\"_blank\">visit website<\/a><\/p>\n<p><strong>Turnstone<\/strong><br \/>\n<em>Designed and Developed by Nate<\/em><br \/>\nWe&#8217;re just becoming Wordpress experts over here. The beautifully designed, Wordpress-powered Turnstone website brought some unique challenges in the way of accessibility standards. Read more about that in detail on Taylor&#8217;s Dial post.<br \/>\n<a href=\"http:\/\/turnstone.org\" target=\"_blank\">visit website<\/a><\/p>\n<p><strong>Key Bariatrics<\/strong><br \/>\n<em>Designed by Nate, Developed by Tommy<\/em><br \/>\nKey Bariatric Specialists came to us, ready for a new web look. We took their existing website and expanded upon it with new patient testimonials, videos and a fresh, new design.<br \/>\n<a href=\"http:\/\/keybariatricspecialists.com\" target=\"_blank\">visit website<\/a><\/p>\n<p><strong>Fort Wayne Outfitters<\/strong><br \/>\n<em>Designed by Nate, Developed by Tommy<\/em><br \/>\nLocal gem, Fort Wayne Outfitters came to us in need of a new website, online store and content management system. Be sure to give them a visit when in search of your next bike. Oh, and tell them how much you love the new website!<br \/>\n<a href=\"http:\/\/fwoutfitters.com\" target=\"_blank\">visit website<\/a><\/p>\n",
        "slug": "website-o-rama"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_DialLanding3.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_masthead4.jpg",
        "category_name": "News & Word",
        "postDate": "2011-10-31 15:48:00",
        "author_name": "OLG Newswire",
        "title": "OLG Launches New Web Projects, Among Them A New OneLuckyGuitar.com",
        "postBody": "<p>For Immediate Release: October 31, 2011<br \/>\nContact: Matt Kelley<br \/>\n<a href=\"mailto:matt@oneluckyguitar.com\">matt@oneluckyguitar.com<\/a><br \/>\n260 969-6672<\/p>\n<p>(Fort Wayne, Ind.) One Lucky Guitar, Inc. recently launched several large websites including <a href=\"http:\/\/www.turnstone.org\">Turnstone.org<\/a>, <a href=\"http:\/\/www.artsunited.org\">ArtsUnited.org<\/a>\u2014and their own <a href=\"http:\/\/www.oneluckyguitar.com\">OneLuckyGuitar.com<\/a>. Web development and design has long been among OLG\u2019s list of strengths, yet this month the design and marketing boutique has been able to add several brand new sites to their portfolio\u2014showcasing their passion for brand storytelling and user-friendly and functional solutions.<\/p>\n<p>When OLG client, Fort Wayne-based <a href=\"http:\/\/www.turnstone.org\">Turnstone<\/a> finished working with OLG on \u201cPowerChords,\u201d the OLG branding workshop, they were eager to bring their website up to speed with their new brand and identity, in functionality and in style. They engaged One Lucky Guitar to create a website that would reflect their new image, and feature a user-friendly Content Management System (CMS). OLG also had a unique opportunity in building the Turnstone website, ensuring it met 508 Accessibility Standards which relate to website functionality. The Accessibility Standards are outlined and put into place to guarantee a site is accessible and user-friendly to people with various disabilities, including vision impairment.<\/p>\n<p>\u201cWhen we rebranded with OLG, it was time to bring our website up to date and make it fresh, easy to navigate and reflective of our new image,\u201d said Nancy Louraine, executive director of Turnstone. \u201cWe find that more people are coming to our site to find out what it is that we do here at Turnstone. The better we communicate what goes on inside these walls, the more beneficial it is for us and for those who are utilizing our services. We\u2019re very pleased that our new site is a strong reflection of all the good things that are happening at our agency.\u201d<\/p>\n<p>The team at Arts United of Greater Fort Wayne, a long-time OLG client, brought the agency on to develop a website that operated in an easy-to-use CMS and effectively communicated the organization\u2019s core purpose. Arts United strives to reach out to connect with the community and encourage artistic innovation in our region and it was important to them to have an easy-to-navigate website that echoed their vision for a vibrant artistic and cultural community. Another key element was the \u201cArts &amp; Culture Forecast\u201d calendar tool that makes upcoming community events easily available to the public.<\/p>\n<p>One Lucky Guitar also found time to invent and develop an enhanced web-presence for their downtown boutique. Officially launching in mid-October alongside several other web projects, the new OLG site features an introduction the OLG team, case studies of their finest work, a directional video to their downtown office and \u201cThe Dial.\u201d<\/p>\n<p>\u201cOur new blog\u2014The Dial\u2014will give us the opportunity to share, on a larger scale, some of the really awesome and inspiring work we get to create with our clients,\u201d said Matt Kelley, One Lucky Guitar\u2019s owner. \u201cIt also allows us to showcase the OLG team, our capabilities, our passions, and our unique voices in a way that helps our clients and friends get to know us, the real us, a little bit better.\u201d<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>About One Lucky Guitar, Inc.<\/strong><\/span><\/p>\n<p>One Lucky Guitar, a Fort Wayne-based design &amp; marketing boutique, was founded in November, 2000 and specializes in high-concept design, advertising and marketing, providing clients with top-shelf creative work and full service through strategic partnerships. Advertising clients include Arts United, AWS, Carson Boxberger, Grand Wayne Center, MKM Design, J K O\u2019Donnell\u2019s, Northeast Indiana Regional Partnership, STAR, the Talent Initiative, United Way of Allen County and Matilda Jane Clothing Company. With Indianapolis\u2019 Lodge Design, OLG is the agency of record for the Lutheran Health Network.<\/p>\n<p>OLG\u2019s community involvement is highly regarded, with work for organizations including the Downtown Improvement District, Embassy Theatre, Fort Wayne Philharmonic, Fort Wayne Women\u2019s Bureau, Fort Wayne Trails and Vision 2020.<\/p>\n<p>The company made its early reputation on work in the music industry, for labels and artists including Robert Plant, Alison Krauss, Willie Nelson, John Prine, and Smithsonian Folkways Recordings (Washington, D.C.), among others.<\/p>\n<p>To learn more about OLG, contact <a href=\"mailto:hello@oneluckyguitar.com\">hello@oneluckyguitar.com<\/a>.<\/p>\n<p>###<\/p>\n",
        "slug": "olg-launches-new-web-projects-among-them-a-new-oneluckyguitar-com"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/cshoes_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2011-10-31 12:05:00",
        "author_name": "Jake Sauer",
        "title": "Church Shoes to Entertain x2",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/ChurchShoesPoster_2shows_500.jpg\"><img class=\"alignnone size-full wp-image-556\" title=\"ChurchShoesPoster_2shows_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/ChurchShoesPoster_2shows_500.jpg\" alt=\"\" width=\"500\" height=\"750\" \/><\/a>The dudes we know and love, Church Shoes, will be making their way from Austin to the Fort for a two-show homecoming of sorts. I just finished this poster to help promote both shows. The 25th is all-ages with the newer, high-energy stylings of the Slowpokes, whereas the 26th is accompanied by veterans, Thunderhawk. Make sure to see&#8217;em this Thanksgiving weekend!<\/p>\n",
        "slug": "church-shoes-to-entertain-x2"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/Talent_DialLanding.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/Talent_MastHead.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2011-10-28 20:25:00",
        "author_name": "Michelle Love",
        "title": "Inspired by Talent",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/Talent_2.jpg\"><img class=\"alignnone size-full wp-image-542\" title=\"Talent_2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/Talent_2.jpg\" alt=\"Ian Jukes of InfoSavvy\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/Talent_3-copy.jpg\"><img class=\"alignnone size-full wp-image-543\" title=\"Talent_3 copy\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/Talent_3-copy.jpg\" alt=\"Talent Initiative Materials\" width=\"500\" height=\"332\" \/><\/a><\/p>\n<p>I attended the 21<sup>st<\/sup> Century Talent Conference held at the Landmark Conference Center and put on by partners of the <a title=\"Vision 2020\" href=\"http:\/\/northeastindianavision.com\/\" target=\"_blank\">Vision 2020<\/a> initiative, including the <a title=\"Northeast Indiana Regional Partnership\" href=\"http:\/\/chooseneindiana.com\/\" target=\"_blank\">Northeast Indiana Regional Partnership<\/a> and <a title=\"Talent Initiative\" href=\"http:\/\/talentmadehere.com\/\" target=\"_blank\">Talent Initiative<\/a>. I still can\u2019t stop thinking about how inspired I was by their keynote speaker: Ian Jukes of <a title=\"InfoSavvy\" href=\"http:\/\/www.fluency21.com\/\" target=\"_blank\">InfoSavvy<\/a>.<\/p>\n<p>Jukes said some boat-rocking things about how our current educational system. For some people, this might have brought them down, however, it sparked the exact opposite in me. I left the Talent Conference with an increased energy inside me\u2014a true excitement.<\/p>\n<p>Most of Jukes\u2019 message centered around disruptive technology and how our ever-changing technological landscape constantly produces new and amazing devices that are not only advancing our world, but also making people and devices obsolete. He cited the evolution of the cell phone, music industry and even our transition from an agricultural society to creative. Jukes expressed how the devices we have today let us go places that were impossible ten years ago\u2014changing the way we work, play and communicate.<\/p>\n<p>I am sure you are wondering what this has to do with education! Well, Jukes didn\u2019t say anything overly profound, but rather to the point. The educational system is not immune. It can\u2019t keep going on the way it has for the past hundred years\u2014ignoring everything happening outside its walls. Jukes cited Jack Welch saying, \u201cif the rate of change outside your organization is greater than the rate of change inside your organization\u2014the end is in sight.\u201d If we do not want to see our educational system fail\u2014we need change.<\/p>\n<p>Working closely with the Talent Initiative, I am excited to see what our local organizations are going to do with this information and point of view. Will we see even more New Tech schools in Northeast Indiana or maybe even a shift toward life-long learning? How will people provoke change in our region and how might we all become more open to modifications in our educational system? The future will only tell, but this lady sure is excited about the possibilities!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "inspired-by-talent"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/turnstone_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2011-10-27 19:29:00",
        "author_name": "OLG Newswire",
        "title": "Building an Accessible Website",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/turnstone-interior-web.jpg\"><img class=\"alignnone size-full wp-image-540\" title=\"turnstone-interior-web\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/turnstone-interior-web.jpg\" alt=\"\" width=\"500\" height=\"384\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/OLG_Turnstone-500.jpg\"><img class=\"alignnone size-full wp-image-549\" title=\"OLG_Turnstone-500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/OLG_Turnstone-500.jpg\" alt=\"\" width=\"500\" height=\"286\" \/><\/a><\/p>\n<p>This summer, we were given the opportunity to design and build the new Turnstone website, and we were more than excited. OLG had just completed <em>Powerchords<\/em>\u2014the OLG branding workshop\u2014for the awe-inspiring organization, in which we helped them roll out a new look, new language and quite literally a fresh coat of paint. We couldn\u2019t wait to roll up our sleeves and help infuse the Turnstone brand into the new site, creating something that would communicate the difference this organization makes in our community\u2014and most importantly in individual lives.<\/p>\n<p>In early conversations, Turnstone brought OLG a special challenge\u2014a request for the site to meet specific accessibility standards (<a href=\"http:\/\/www.access-board.gov\/sec508\/guide\/1194.22.htm\">Section 508 Accessibility Standards<\/a>), which ensure that the site eliminates barriers and can be seamlessly used by individuals with disabilities\u2014such as vision impairment. This was a first for OLG, so of course we were excited to take on the new challenge and learn the ins and outs of website accessibility. We did some research, read the fine print, and then turned to our new friends at <a href=\"http:\/\/www.gwmicro.com\">GW Micro<\/a> and walked through the site click-by-click. We found angles we hadn\u2019t previously considered and took a new approach to address alt-tags, title tags and link descriptions so that our site would run seamlessly with assistive technology. We also included tips in the <a href=\"http:\/\/turnstone.org\/disability-resources\/\">Accessibility &amp; Better Viewing<\/a> section to help users re-size text for better viewing (regardless of their internet browser of choice) and add useful shortcuts to their address bar.<\/p>\n<p>The project wrapped in mid-October and it was a great experience for our team. We learned a few things we didn\u2019t know about accessibility standards and software, we made some great connections (GW Micro!), and we enjoyed working with our friends at Turnstone on another successful project. We are proud to say the result is a website that allows persons of all abilities to access a wealth of information about an organization that we love\u2014Turnstone.<\/p>\n",
        "slug": "building-an-accessible-website"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/OLG-CSF-thumb_Danny1.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/OLG-CSF-main_Danny.jpg",
        "category_name": "Features & Headlines",
        "postDate": "2011-10-21 00:50:00",
        "author_name": "Matt Kelley",
        "title": "Rock & Roll, Heart & Arrow",
        "postBody": "<p><strong>Rock &amp; Roll, Heart &amp; Arrow<\/strong><br \/>\n<em>Music and design go together, with London\u2019s Danny George Wilson and One Lucky Guitar.<\/em><\/p>\n<p>In our early days, we tried just about anything to get the word out and create awareness amongst musicians and record labels about One Lucky Guitar\u2014a lil design shop in Fort Wayne, Indiana, aspiring to be a lil <em>music<\/em> design shop in Fort Wayne, Indiana. We spent weeks in Nashville, attended conferences and trade shows, handed out poster tubes at SXSW, ran adverts in music magazines and mailed sample after sample after sample to indie labels, bands, managers and anyone with an address we could find. When you added it all up, it almost worked\u2014<em>almost<\/em>. What I found out then, and what\u2019s still true today, is that no matter how great your design work is, no matter how many awards you win, it\u2019s really all about personal relationships built on trust, a real plan for delivering results, and a common passion. And hey, is there a more wondrous common passion than music? I will tell you that there is not.<\/p>\n<div style=\"padding: 40px 0 40px 60px; color: #767676;\">\n<p><em>A short anecdote:<\/em> A few years ago, I was at a meeting at John Prine\u2019s Oh Boy Records offices in Nashville. The meeting was over the lunch hour, and mail was delivered while we were camped out around the conference room table. The mailman had two tubs, both of which he dumped out in front of us. The first tub was full to the brim with padded envelopes containing demo CDs\u2014thirty or forty \u201cnext John Prines\u201d on a random Thursday in September. The other tub was full with poster tubes, rolling and bouncing about the table and onto the floor. The return addresses? Seattle. Minneapolis. Chicago. New York City. Portland. A couple dozen <em>incredible<\/em> designers, willing to do incredible work for free\u2014simply because of how much Mr. Prine\u2019s music meant to their own lives. And this happened <em>every day<\/em>.<\/p>\n<p>Over the next couple of years, and while the tubes rolled in to Oh Boy day after day, we designed a half dozen or so album covers (as well as t-shirts, interactive, tour merch, posters and trade ads) for the label, for artists like John, Todd Snider (those are <em>my feet<\/em> on his <a href=\"http:\/\/amzn.to\/pfzrLN\">album cover<\/a>!), Steve Goodman, Dan Reeder and more\u2014folks we listened to all the time, folks whose songs melted our hearts, folks who just a couple years before we had <em>dreamt<\/em> of designing for. All of this, simply because we <em>connected<\/em> with the Oh Boy team. <em>We got<\/em> what <em>they got<\/em>. We were bonded, we had each other\u2019s backs<em>. <\/em>We were able to visually convey their sound, their core, their (dare I say it) soul, in a way that <em>meant more<\/em>. It\u2019s like Wilson Pickett sang: ninety-nine and one-half won\u2019t do. That\u2019s the kind of thing that\u2019s hard to fit in a poster tube.<\/p>\n<\/div>\n<p><strong>Back to the story at hand.<\/strong> One of the tactics we used to create awareness about OLG was to run ads in the late, great alt-country magazine, <em>No Depression<\/em>. (ND has since ceased publishing, but still runs a great <a href=\"http:\/\/www.nodepression.com\" target=\"_blank\">website<\/a>.) Our <em>No Depression<\/em> ad, ran in 2004, led to some terrific relationships with the ND team, and two great leads. The first was Smithsonian Folkways Recordings, the record label of, you guessed it, the Smithsonian. Yes, the one in D.C. We really, really hit it off with SFR\u2019s Mark Gustafson, and ended up working on more than 100 projects for the label, from t-shirts to point-of-purchase to album art to limited edition letterpress posters. A couple of those projects buzzed pretty close to the sun: first, in Bob Dylan\u2019s memoir <em>Chronicles, Volume One<\/em>, Mr. Dylan went on and on about Folkways. Using some key quotes from that (incredibly amazing) book, we built a campaign promoting the Folkways records Bob spotlighted in his book; a campaign which eventually had to be signed off on by \u201cBob\u2019s people.\u201d <em>Bob\u2019s people!<\/em> We also worked on the album art and marketing campaign for <em>Can\u2019t Start a Fire<\/em>, the Pete Seeger \/ Folkways collection that gathered the songs that Bruce Springsteen (<em>Bruce Springsteen!<\/em>) had covered for <em>The Seeger Sessions<\/em>.<\/p>\n<p>From the <em>No Depression<\/em> ad, though, I also received an email from a songwriter in London who had recorded an acoustic, singer-songwriter record on his front porch, in between albums for his main project\u2014alt-country rock band Grand Drive\u2014and was looking for a sleeve design.<\/p>\n<p>And that\u2019s who this case study is really about. Danny George Wilson, my best friend I\u2019ve never met.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/catalog.jpg\"><img class=\"alignleft size-full wp-image-513\" title=\"catalog\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/catalog.jpg\" alt=\"\" width=\"650\" height=\"432\" \/><\/a>Danny and I were gonna become fast friends one way or another. It turned out Grand Drive had played SXSW that year, and I arrived at Buffalo Billiards just after their set. It was likely Danny and I had stood at the same bar in one of those will-they-or-won\u2019t-they-meet moments from the movies. Perhaps we literally did bump into each other that night, two guys a long way from home, following the sound, drinking an ice cold Lone Star and dreaming of an Old Speckled Hen instead.<\/p>\n<p>In his email, Danny had originally asked about rates and how the creative process might look from such a long distance away, but our correspondence quickly made its way to the story of this music, its inspiration and its message. It turned out Danny and I had a lot in common\u2014specifically the mid-70s to early-80s music of Bruce Springsteen, an era of music that had touched both of our souls at a formative time. Danny sent the record over via air post and when I played it the first time, I just shook my head at how lucky I was to get to be a part of the project\u2014the music was tremendous, beautiful, a bit sad, a bit nostalgic, but ultimately colored with optimism. \u201cA lucky man, falling on his feet. This life is just stories waiting to unfold.\u201d<\/p>\n<div style=\"clear: both;\"><span style=\"color: #fff;\">.<\/span><\/div>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/FMM-1.jpg\"><img class=\"alignleft size-full wp-image-514\" title=\"FMM-1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/FMM-1.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/FMM-2.jpg\"><img class=\"alignleft size-full wp-image-515\" title=\"FMM-2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/FMM-2.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a>The album was named <em>The Famous Mad Mile<\/em> and would be released on Paris-based Fargo Records. I played the music for my friend, photographer Tony Byrd, and we set out to capture the sound of the album in photos. In the rural farmlands of Northeast Indiana, we found the fenced stretches of highway where racing in the street might meet a long, lonely walk home. We eventually printed \u2018promo copy\u2019 sleeves on letterpress with our trusted partners at Courier Printing in Grabill, Indiana, and followed up with the full album art and lyric book, tour posters, merch design and more. <em>The Famous Mad Mile <\/em>received deservedly raving reviews, and I still fondly recall seeing the album art in the \u2018New in Americana\u2019 section of <em>Uncut<\/em>, one of my favorite magazines. Life was funny.<\/p>\n<div style=\"clear: both;\"><span style=\"color: #fff;\">.<\/span><\/div>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/self-titled.jpg\"><img class=\"alignleft size-full wp-image-516\" title=\"self-titled\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/self-titled.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a>A year later, Danny called up about his newest project\u2014a cosmic collective known as Danny &amp; The Champions of the World. Danny had recorded his album in a giant barn with members of Electric Soft Parade, Goldrush, Brakes and more, and their Rolling Thunder-esque live performances featured an exuberant everyone-on-stage doing everything-at-once approach to chamber\/folk\/pop music. Their debut, <em>self-titled<\/em> album is an epic, sprawling work and home to some of Danny\u2019s finest, most cathartic anthems. Danny had sent over some ideas for a Fairport\/Dead\/Fillmore visual approach, and it worked\u2014we wanted to convey the loose, sadly beautiful, Ronnie Lane-esque sound this collective was pulling together. We once again worked with Courier Printing on limited edition, letterpress sleeves before tackling the full digipack, single sleeve and support materials.<\/p>\n<div style=\"clear: both;\"><span style=\"color: #fff;\">.<\/span><\/div>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/everyone-1.jpg\"><img class=\"alignleft size-full wp-image-517\" title=\"everyone-1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/everyone-1.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/everyone-2.jpg\"><img class=\"alignleft size-full wp-image-518\" title=\"everyone-2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/everyone-2.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a>Soon thereafter, Danny asked if we\u2019d work on the artwork for <em>Everyone<\/em>, the final album from Grand Drive, the band he had started a decade earlier with his brother, Julian. We were thrilled; the album is terrific, from top to bottom. For this record, which came out on London\u2019s excellent Loose Records, we worked with photographs by Ben Graville, who had captured the mid-90s \u2018car boot sale\u2019 phenomenon in <a href=\"http:\/\/www.bengraville.co.uk\/carboot_tn.html\" target=\"_blank\">striking black &amp; white images<\/a>.\u00a0We pushed a bold, complementary color palette and used a spot-on-spot UV varnish on the disc face\u2014making this one of my favorite design projects. [Bringing things full circle, Danny and Julian later went back to the studio to record a reworking of <em>Everyone<\/em>\u2019s awesome opening track, \u201cThe Skin You\u2019re Living In,\u201d for a Lutheran Hospital TV spot (we\u2019d worked with Smithsonian Folkways on other spots in the campaign).]<\/p>\n<p>It\u2019s worth noting at this point that when I say, \u201cDanny called up about a new record\u201d\u2026well, that might be playing it down a bit. Fact is, we\u2019d become brothers on different continents, or at least, the best pen pals still pen palling. We\u2019re ten emails in before we talk about due dates and next steps\u2014instead, we\u2019re raving about new records, our all-time favorite shows, the songs and projects we\u2019re working on, and how the bands\u2014the Champs and the Luckys\u2014are doing, and what the kids are up to. Danny in the inbox never brings me anything other than the widest grins.<\/p>\n<div style=\"clear: both;\"><span style=\"color: #fff;\">.<\/span><\/div>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/streets-11.jpg\"><img class=\"alignleft size-full wp-image-520\" title=\"streets-1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/streets-11.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/streets-2.jpg\"><img class=\"alignleft size-full wp-image-521\" title=\"streets-2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/streets-2.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a>The Champs\u2019 follow-up to the <em>self-titled<\/em> record was a more acoustic, pastoral album called <em>The Streets of Our Time<\/em>. It\u2019s an amazing record that opens with \u201cHenry the Van,\u201d a song about, well, a <em>van<\/em>. Danny and his band had named their touring van \u201cHenry,\u201d and this song is about that vehicle finally giving up on the roadside outside Aberdeen. But, you know, like the best songs, it&#8217;s about a lot more than that. It&#8217;s about friendship, bands, love, strife &amp; struggle and the way they can all come and go, and the preciousness of time, and the wonder of life, and of doing what you love, and maybe of growing up but not growing old. I\u2019m not gonna lie, the first few times I heard this song it brought me to my knees. And that\u2019s just the opening track.<\/p>\n<p>For the art on this one, my son\u2014Henry!\u2014and I took some old sneakers out on a photoshoot on the tracks to capture \u201cRestless Feet,\u201d and then later borrowed my co-worker\u2019s band\u2019s (Metavari) own touring van, an aged Chevrolet Beauville, and shot photos in the rural landscape in New Haven, Indiana to capture \u201cHenry the Van.\u201d (Those sneakers have now been used on album art projects for both Danny AND the band Marah, which I have to admit is rather awesome. Oh, and we had a copy of Metavari\u2019s record waiting backstage for the Champs at the album release show, as a thank-you, and to tie it all together.)<\/p>\n<p><em>Uncut<\/em>. <em>Q<\/em>. <em>Mojo<\/em>. <em>The Independent<\/em>. <em>Telegraph<\/em>. The BBC. Americana UK. On and on and on they all go, every album receiving an even more glowing review than the last.<\/p>\n<div style=\"clear: both;\"><span style=\"color: #fff;\">.<\/span><\/div>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/HA.jpg\"><img class=\"alignleft size-full wp-image-522\" title=\"H&amp;A\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/HA.jpg\" alt=\"\" width=\"500\" height=\"529\" \/><\/a>Which brings us to the present day. When Danny reached out about <em>Hearts &amp; Arrows<\/em>, he said he\u2019d made a \u201cguitar record\u201d and was terribly excited about it. At the time, the album was in the mixing stage with Ted Hutt of Gaslight Anthem fame. From the opening notes of \u201cGhosts in the Wire,\u201d it\u2019s apparent that this is a whole new band with a whole new approach. \u201cNever let the truth get in the way of your story.\u201d In short, it\u2019s the album of the summer, an album impossible to listen to with the windows closed, an album to pump your fists to and blow your speakers out with. The driving rock songs of <em>Hearts &amp; Arrows<\/em> bridge the years between <em>Darkness on the Edge of Town<\/em> and <em>The River<\/em> and are loud, anthemic and no-nonsense. As such, we designed an album that would look exactly like that. Bleecker Street Records, 1979. I was thrilled when Danny reported that the great <a href=\"http:\/\/www.tomsheehan.co.uk\/\" target=\"_blank\">Tom Sheehan<\/a>\u00a0had done all of the photography for the project. From Glastonbury to The Borderline, Danny and the Champs are touring the album this summer and fall\u2014an album, and shows, which have received <a href=\"http:\/\/loosemusic.com\/wp-content\/uploads\/2011\/08\/QUOTESc.jpg\" target=\"_blank\">rapturous praise<\/a>.\u00a0Next up? Working on the art for the vinyl release.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"clear: both;\"><span style=\"color: #fff;\">.<\/span><\/div>\n<p><strong>Here\u2019s the deal.<\/strong> Danny\u2019s songs, for me, have always arrived right when I needed them most. I think he\u2019s one of the finest songwriters working today\u2014perfectly capturing the wistfulness of growing up, reflections without regret. He writes about relationships\u2014love, friendship, brotherhood and being in a <em>band<\/em>\u2014better than just about anyone else. The Champs are the band I always kinda wished my Trainhoppers could have been, and Danny\u2019s songs are the ones I kinda wished we\u2019d written.<\/p>\n<p>These songs make living life feel <em>bigger<\/em>. The past feels more epic. The future feels more full with opportunity. And the present feels more vital than ever.<\/p>\n<p>That\u2019s a true gift, a gift for each and every one of us that\u2019s listening. Or, as Danny might sing, \u201cBoys, it\u2019s good to be gone, but it sure is better coming home.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/The-Dial_EP.zip\">Download THE DIAL EP<\/a>, featuring the following songs:<\/strong><\/p>\n<div style=\"clear: both;\"><span style=\"color: #fff;\">.<\/span><\/div>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/DIAL-EP_sm2.jpg\"><img class=\"alignleft size-full wp-image-525\" title=\"DIAL-EP_sm\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/DIAL-EP_sm2.jpg\" alt=\"\" width=\"350\" height=\"350\" \/><\/a><em>1.<\/em><strong> \u201cFishing Line\u201d<\/strong> ~ Danny George Wilson, from\u00a0<em>The Famous Mad Mile<\/em>, 2005<br \/>\n<em>2.<\/em> <strong>\u201cRed Tree Song\u201d<\/strong> ~ Danny &amp; The Champions of the World, from\u00a0<em>Danny &amp; The Champions of the World<\/em>, 2008<br \/>\n<em>3.<\/em> <strong>\u201cRestless Feet\u201d<\/strong> ~ Danny &amp; The Champions of the World, from\u00a0<em>The Streets of Our Time<\/em>, 2009<br \/>\n<em>4.<\/em> <strong>\u201cHeart &amp; Arrow\u201d<\/strong> ~ Danny &amp; The Champions of the World, from\u00a0<em>Hearts &amp; Arrows<\/em>, 2011<br \/>\n<em>5.<\/em> <strong>\u201cBe Lucky\u201d<\/strong> ~ Grand Drive, from\u00a0<em>Every<\/em><em>one<\/em>, 2007<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Note:\u00a0<\/strong><\/em><em>Speaking of gifts, how cool is it that Danny has offered up the free MP3s above? Welcome to the five best songs you\u2019ll hear all year.\u00a0<\/em><\/p>\n<p><em>During the summer of 2011, the Sony\/PIAS distribution warehouse for Danny\u2019s label (and scores of other indie labels from around the world) was burned to the ground in the London riots. You can support Danny and Loose Records by picking up his records at the <a href=\"http:\/\/looserecords.bigcartel.com\/\" target=\"_blank\">Loose shop<\/a>,\u00a0or\u2014sans packaging\u2014on iTunes. And we hope you will.\u00a0<\/em><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<div style=\"padding: 80px; margin: 20px -80px -80px -80px; background: #f6f6f6;\">\n<p><strong style=\"font-size: 25px;\">A conversation with Danny George Wilson and Matt Kelley.<\/strong><\/p>\n<p><strong>Matt Kelley:<\/strong> Danny, there\u2019s a great moment in the movie <em>School of Rock<\/em> where Jack Black\u2019s character, Dewey Finn, says, \u201cPutting on a great show is the most important thing you can do. One great rock show can <em>change the world<\/em>!\u201d The movie is a comedy, but Dewey\u2019s reverence for rock &amp; roll is a beautiful, true thing. And I think he\u2019s right.<\/p>\n<p>We\u2019ve talked before about how when I saw Bruce Springsteen on a whim in Indianapolis as a college freshman (December 5, 1992\u2014on the <em>Lucky Town<\/em> tour!), well, it simply changed my life. The passion, courage, conviction and joy with which Bruce communicated with his audience, his band\u2026it was just blinding to me. That magic &amp; ministry of rock &amp; roll music took my breath away and sent my imagination on a journey that, thankfully, has never stopped. I changed my major and everything else, and would be leading a completely different\u2014and achingly boring\u2014life right now if I hadn\u2019t gone to that show.<\/p>\n<p>Tell me about your favorite concert, either one you\u2019ve attended, one you\u2019ve heard on bootleg, and maybe even one you\u2019ve played.<\/p>\n<div style=\"background: #88f9ff; padding: 20px 80px; margin: 20px -80px; display: inline-block;\">\n<p><strong>Danny George Wilson: Hey Matt! I love that <em>School of Rock<\/em> film too\u2014there\u2019s often beautiful, life-affirming stuff in supposedly \u2018light\u2019 films that really catches you\u2026 There\u2019s great stuff in movies like <em>Breaking Away<\/em>, <em>Field of Dreams<\/em>, <em>The Princess Bride<\/em> (we got the title for the second Grand Drive album from the William Goldman book\u2026 &#8216;A Tale of True Love &amp; High Adventure&#8217;), <em>Stand by Me<\/em>, <em>The Natural<\/em>\u2026\u2026 love\u2019 em.<\/strong><\/p>\n<p><strong>I love that a show had the power to change your tracks\u2014I totally identify with that\u2014I often find myself almost fighting back tears at shows\u2026not especially for the lyrics of a particular song but for the romance, the passion, the shared experience\u2014hell, it happens every now and then during our own shows too! Jeez, it\u2019s so easy to sound evangelical about all of this but I guess it\u2019s just the truth.<\/strong><\/p>\n<p><strong>I\u2019ve been to so many incredible shows, but the ones that stick in my mind as particularly influential on my life are the ones that I went to as a teenager with my old man\u2026.<\/strong><\/p>\n<p><strong>One in particular was in France, I was about 14 years old and on a camping trip with my folks. My Dad found out that \u2018The Fabulous Thunderbirds\u2019 were playing about 30k away\u2014he\u2019d been playing petanque with some French guys all day and had been testing out the local firewater so my Mum had a firm hold on the car keys\u2026 so we set off hitchhiking\u2014got some cool lift in a classic \u201840\u2019s Citroen! It wasn\u2019t necessarily the music alone but it was the romance, the road, the flying by the seat of your pants of it all. I guess that night had a big influence on me\u2014the romance, the road and flying by the seat of your pants have become pretty much my life\u2026<\/strong><\/p>\n<\/div>\n<p><strong>MK:<\/strong> Ah, man, that\u2019s too wonderful. My dad played me Don Williams and \u201cKilling Me Softly.\u201d I learned to love &#8217;em much later in life, but still\u2026I\u2019m jealous! Alright, so, it\u2019s no secret that we both love album art and poster design. I still remember the adrenaline racing through my brain the first time I saw the Blue Note Records book or walked into Hatch Show Print. I wondered if you had any favorite album covers\u2014visuals that so quintessentially capture the record that it wouldn\u2019t be the same without them?<\/p>\n<div style=\"background: #88f9ff; padding: 20px 80px; margin: 20px -80px; display: inline-block;\">\n<p><strong>DGW: Wow, I remember getting a hold of the Blue Note sleeves book\u2014genius. There was a companion book of classic blues LP covers too that was amazing\u2014has that stuff ever been bettered? I doubt it. I was lucky enough to get to go to the Hatch Show Print shop in Nashville a few years back\u2014it\u2019s a beautiful place, a beautiful thing. It\u2019s funny but the only thing that disappoints me about the digitalization of music, way more than the sound quality, is that I feel like we\u2019re losing the link between the music and the art and the artefacts that accompany\u2014I\u2019m a huge fan of LP\u2019s, and the posters, postcards and foldouts that often came with them. Having said that, the trend for incredible show posters has grown and that\u2019s a great thing\u2014I love that you can buy a real piece of art at a show these days\u2014we\u2019re doing some great ones at the moment designed and screen printed by Scarlett Rickard here in the UK. It\u2019s cool that vinyl seems on the rise again\u2026<\/strong><\/p>\n<p><strong>It\u2019s probably obvious in a way but the LP sleeve that really sticks out for me is Springsteen\u2019s <em>Born to Run<\/em>\u2014it perfectly captures the brotherhood and wide eyed beauty contained within the grooves\u2026 <em>Darkness on the Edge of Town<\/em> is a great sleeve too\u2014you can see and feel the hunger and the hurt in his eyes.<\/strong><\/p>\n<p><strong>I love what Smithsonian Folkways, Fonotone, Dust to Digital and Revenant do\u2014beautiful\u2026<\/strong><\/p>\n<\/div>\n<p><strong>MK:<\/strong> Yeah, for me, I mean\u2014it\u2019s hard for me to separate great album art from great albums, they just each make each other so much stronger. You\u2019re so right and it\u2019s impossible to argue with <em>Born to Run<\/em>, which is perfect in every way. Having said that, unpolished is fine with me, too, and Paul Westerberg\u2019s <em>Stereo \/ Mono<\/em> is just right.<\/p>\n<p>As a guy who loves consistency and branding, in my formative years I really dug the way Blur and Pulp handled their mid-90s albums and related singles and EPs\u2014the <em>Parklife\u2013The Great Escape\u2013Blur<\/em> and <em>His n Hers\u2013Different Class\u2013This Is Hardcore<\/em> eras\u2014they really built a narrative and \u201ccampaigns\u201d that were terrific at every touch. My teammates will kind of bust me up about this, but while I don\u2019t love the albums so much, in those days I certainly appreciated what Pearl Jam was doing from a design standpoint\u2014<em>Versus<\/em>, <em>Vitalogy<\/em> and especially <em>No Code<\/em> were all very ambitious and really brought the listener into the experience. There was something there you can\u2019t recapture in a PDF that comes with an iTunes purchase.<\/p>\n<p>I really ought to mention Paul Westerberg\u2019s <em>14 Songs<\/em>, too. From an art direction standpoint\u2026I loved that typography, the style of the photography, the color palette, the paper and printing, everything about it. I loved his shoes, his gear, the way he held a cigarette. We&#8217;re about to kick off this really wild launch for a new company at work, and the photography and video will be directly inspired by this sleeve. (Don&#8217;t tell anyone.)<\/p>\n<p>And yeah, man, you\u2019re right about Smithsonian Folkways. I remember my mom getting me the Harry Smith box for Christmas one year. The design aesthetic of that really lit my imagination on fire. It was a real thrill to later get to work with those folks.<\/p>\n<p>OK, so, I wanted to see if you might discuss some of the influences on your songwriting, which as I\u2019ve indicated in the case study, I find brilliant. Such lyricism\u2014e.g., \u201c\u2019Love\u2019 is all that remains of an old tattoo.\u201d Cinema, literature, other songwriters?<\/p>\n<div style=\"background: #88f9ff; padding: 20px 80px; margin: 20px -80px; display: inline-block;\">\n<p><strong>DGW: I was brought up in a house that would often shake to the sound of great rock and roll and soul music. My family is Australian and as a boy my Dad\u2019s job at the family shop was to stock the jukebox with the hits\u2014he seems to know every single doo wop, RnB and pop hit from the 50\u2019s and there\u2019s a sparkle in his eye when we talk about Dion and The Belmonts or Frankie Lymon. He saw Buddy Holly in \u201958, The Everly Brothers\u2026 oh, everyone. I\u2019m pretty much influenced by Hank Williams and Sam Cooke and everything inbetween and by all the other writers who have ever laid on their backs and marveled to the genius of Leiber and Stoller\u2019s \u2018Stand by Me\u2019\u2026 You can always tell who they are.<\/strong><\/p>\n<p><strong>Kerouac was a huge influence on me as a young man\u2014<em>On the Road<\/em> was a window into a world that I wanted to be a part of\u2014I never knew if it still existed and times are so different these days but I still hold the romance of life, the freedom of the road, brotherhood, the wind in your hair and true love as the dream, the goal, what it\u2019s all about.<\/strong><\/p>\n<p><strong>I really love reading Larry Brown\u2019s books\u2014I can read and re read them and always find more. My favourite recent book was called <em>The Ballad of Trenchmouth Taggart<\/em> by M Glenn Taylor\u2014it\u2019s a wonderful tale\u2014would make a brilliant film. I\u2019m reading Edward Bunker\u2019s <em>No Beast So Fierce<\/em> at the moment\u2014total classic.<\/strong><\/p>\n<\/div>\n<p><strong>MK:\u00a0<\/strong>We&#8217;re both guys that took some risks and chased our dreams. What does it mean to you to have released your tenth record with\u00a0<em>Hearts &amp; Arrows<\/em>? Tell me about your journey, the evolution of your craft and the sacrifices and victories you&#8217;ve experienced along the way?<\/p>\n<div style=\"background: #88f9ff; padding: 20px 80px; margin: 20px -80px; display: inline-block;\">\n<p><strong>DGW: Crikey Matt! Firstly, it means everything to me that I have been given the opportunity to make records at all\u2014it wasn\u2019t something that even crossed our minds as teenagers\u2014we just wanted to write songs and play in sweaty rock and roll clubs\u2014wipe your feet on the way out. Our ambitions were all musical, the word \u2018career\u2019 didn\u2019t pass our lips. We were obsessed with trying to write songs that someone could fall in love to, dance to or drink to\u2014we wanted to write songs like Dan Penn or Smokey Robinson. It felt like a huge achievement to get booked into a place in the centre of town\u2014when we first heard ourselves on the radio we danced in the street. At the time of the first Grand Drive recordings the scene in London was all about Britpop\u2014being seen in the right places was super important, music career minded kids were moving to Camden town, the indie mecca, in their droves and were all throwing the right shapes, in the right threads to the right people\u2014we on the other hand were staunchly \u2018other\u2019, obsessed with being \u2018true\u2019 to ourselves and a little cut off, albeit self-imposed. We were never flavor of the month, never cool and it set us in good stead\u2026the long road.<\/strong><\/p>\n<p><strong>I love playing and writing now more than ever, I feel happy in my 38 year old skin and I feel like I can hit the ball pretty sweetly. I don\u2019t feel that that there have been sacrifices for me but I\u2019d be kidding myself if I was to say that my choices and dreams haven\u2019t had a big impact on my wife and my kids\u2014sometimes good, sometimes bad, welcome and imposed. It\u2019s something I write about in the song \u201cStreets of Time\u201d\u2014I say \u201cI know I gambled with your faith in me, pushed it to the edge, I took your love for granted, like it would never end\u201d and it\u2019s painfully true and sometimes painful to sing. The fact that people choose to listen to it at home or come out to see it sung is the victory, and one that I won\u2019t ever take for granted and I\u2019ll never forget the taste.<\/strong><\/p>\n<\/div>\n<p><strong>MK:<\/strong> Damn. I try not to be too much of a fanboy with you and other songwriting heroes I\u2019ve been fortunate to meet or work with, guys like Tim Rogers and Ike Reilly. So I try not to ask about the songs. \u201cHey man, what\u2019s that <em>mean?!<\/em>\u201d I guess that\u2019s the genius of this conversation\u2026hoping you\u2019ll tell me about them instead! I\u2019ll tell you, the first time I heard \u201cStreets of Time\u201d (and \u201cHenry\u2019s Van\u201d off the same record), it just brought me to my knees. Those are incredible, incredible songs. You captured those feelings so perfectly, a guy like me hears that and\u2026I don\u2019t know, I mean it\u2019s life, and it\u2019s life made so much richer and deeper and more <em>real<\/em> through the music. <em>I love songs.<\/em> They\u2019re a treasure, and nobody can ever take \u2018em away.<\/p>\n<p>I think the first time I knew we were prolly blood brothers, and destined to do a lot of great work together, was when we bonded over <em>Darkness on the Edge of Town<\/em>. I loved the documentary and box set, <em>The Promise, <\/em>that Bruce released earlier this year to mark that album&#8217;s 30<sup>th<\/sup>-ish anniversary. The period footage and interviews were incredible, but the contemporary interviews gave it an entirely new dimension. One thing Bruce said in the doco really caught me: &#8220;More than famous, more than rich, more than\u00a0<em>happy<\/em>, I wanted to be GREAT.&#8221; With those words as backdrop, you get to see how hard those guys worked on that record, never settling, never thinking that good enough was, well, good enough. I love that quote, and it perfectly sums up why I love that guy and his art. What&#8217;d you think of that project?<\/p>\n<div style=\"background: #88f9ff; padding: 20px 80px; margin: 20px -80px; display: inline-block;\"><strong>DGW: I think that <em>Darkness<\/em> may well be my favourite record of all time\u2014not necessarily the best but my favourite. I love that quote too\u2014sums it up you\u2019re right\u2014what a guy. I love what Bruce stands for\u2014hard work, good times, the right thing. The outtake stuff that came with the box\u2014<em>The Promise<\/em> was such a joy\u2014the song \u201cAin\u2019t Good Enough for You\u201d knocks me out\u2014it makes be stupidly happy. I always loved the RnB stuff he wrote and often gave away\u2014I absolutely love the Southside Johnny stuff and I also love the Gary US Bonds stuff\u2026\u201dThis Little Girl\u201d!!! If I ever need a kick up the ass I\u2019ll put that stuff on\u2026 \u201cGotta Get That Feeling\u201d!!<\/strong><\/div>\n<p><strong>MK: <\/strong>Danny, few things would make me happier than to have you play a <em>One Lucky Guitar presents\u2026<\/em>\u00a0concert in Fort Wayne, Indiana. We\u2019re gonna do that someday, right?<\/p>\n<div style=\"background: #88f9ff; padding: 20px 80px; margin: 20px -80px; display: inline-block;\"><strong>DGW: Hell yeah!! We gotta have that Speckled Hen, dude! Danny x<\/strong><\/div>\n<\/div>\n",
        "slug": "rock-roll-heart-arrow"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/animals_Dial_Home_480.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/animals_960.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2011-10-18 18:52:00",
        "author_name": "Jake Sauer",
        "title": "Illustrated Critters of the Wetland",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/animals_500.jpg\"><img class=\"alignleft size-full wp-image-505\" title=\"animals_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/animals_500.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a>There&#8217;s been a lot of <a href=\"http:\/\/fwtrails.org\">Fort Wayne Trails<\/a> goodness rolling through our home base lately. One of the more visual pieces of this brand came in the form of signage for the Engle Road Trailhead (which is along FWT&#8217;s Towpath Trail). As champion of the artistic touchpoints, Drew Kora took responsibility of design and layout of the several signs that make up this biking hub. One of the displays was set aside to talk about wildlife that one might see in the nearby Eagle Marsh wetland, part of the <a title=\"Little River Wetlands Project\" href=\"http:\/\/lrwp.org\/\">Little Rivers Wetlands Project<\/a>, and Drew thought I could tackle the task of illustrating the four animals.<\/p>\n<p>Above are the four final images I provided for the sign which included an Eastern Bluebird, a Mink, a Northern Leopard Frog and a Monarch Butterfly. I guess I wasn&#8217;t aware that we even had <a href=\"http:\/\/en.wikipedia.org\/wiki\/American_Mink\">minks<\/a> around here! Maybe now&#8217;s not the best time to be traveling on the bike, but next spring make it a point to stop out at the trailhead and support your Fort Wayne Trails. Stay tuned for a more in-depth story by Drew on other signage and its significance, coming soon to The Dial.<\/p>\n",
        "slug": "illustrated-critters-of-the-wetland"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/BestBoy_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2011-10-14 19:58:00",
        "author_name": "OLG Newswire",
        "title": "BBQ, Carolina Style",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/BestBoy_500.jpg\"><img class=\"alignleft size-full wp-image-503\" title=\"BestBoy_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/BestBoy_500.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a>The team at OLG has known renaissance man Wayne Shive for years. We&#8217;ve done work for many of his business endeavors, which include industrial manufacturing, chocolateering, and, most recently, BBQ sauces. Over the past year, as Wayne painstakingly perfected his recipes, we&#8217;ve helped him design labels and packaging for his brand, Best Boy &amp; Co.<\/p>\n<p>Wayne dropped by the office today to deliver his latest all-natural, hand-crafted creation for us to try out: Best Boy&#8217;s Carolina BBQ Sauce. Take a gander at the label and you&#8217;ll find mustard, cider vinegar, honey, beer lager and peppers in the ingredients list \u2014 holy cats, this is gonna be a good one! Sounds perfect for pork or veggies on the grill, which I&#8217;m definitely going to try out while the fall is still giving us a little warm weather.\u00a0Thanks, Wayne. We&#8217;ll check it out and report back.<\/p>\n<p>The full line of hot fudges and BBQ sauces can be found in your local natural grocery store under the Best Boy &amp; Co. label. And boy are they good. Check out the <a href=\"http:\/\/www.bestboyandco.com\/products.php\" target=\"_blank\">Best Boy website<\/a> here to find a retailer near you, and to find out how Best Boy&#8217;s success is leading to positive change in the world.<\/p>\n",
        "slug": "bbq-carolina-style"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/2shows_Dial_Home_480.jpg",
        "category_name": "Love & Like",
        "postDate": "2011-10-12 15:55:00",
        "author_name": "Jake Sauer",
        "title": "Blast from the Past: Show Edition",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/2shows_cj_5001.jpg\"><img class=\"alignleft size-full wp-image-490\" title=\"2shows_cj_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/2shows_cj_5001.jpg\" alt=\"\" width=\"500\" height=\"500\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/2shows_descendents_500.jpg\"><img class=\"alignleft size-full wp-image-491\" title=\"2shows_descendents_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/2shows_descendents_500.jpg\" alt=\"\" width=\"500\" height=\"500\" \/><\/a><\/p>\n<p>Summer (and I suppose Fall) 2011 provided some great opportunities to witness some legendary bands\/musicians that I never thought I&#8217;d be able to see.<\/p>\n<p><strong>American Punk\u00a0<\/strong><\/p>\n<p>First up was seeing CJ Ramone at The Underground in Sandusky, OH. It seemed like an odd tour stop for the bassist of the late Ramones, but the fact that he was playing within a 3-hour radius was a-ok with me. Although CJ had spent time after the Ramones playing in his band, Bad Chopper, this particular tour was promoted as him playing a catalog of the songs he learned playing in the 90&#8217;s, with the greatest punk band in the land.<\/p>\n<p>As an added bonus, CJ brought along guitarist Daniel Rey who started collaborating with the band beginning on\u00a0<em>Too Tough to Die<\/em>. You could tell his stage presence and guitar work was born outta the style of the late, great Johnny Ramone.<\/p>\n<p>I got to spend most of the time right up close (seeing that the show didn&#8217;t seem well-promoted). The tunes were sweet and it made me feel good that even at 46, this guy seemed to have almost as much enthusiasm as he once had in all the old footage I&#8217;ve seen. So now I can say that I&#8217;ve at least seen two Ramones\u2014I met ex-drummer, Tommy,\u00a0 in Nashville playing in his folk-y\/bluegrass band when Matt and I went to the Americana Music Awards in 2009.<\/p>\n<p><strong>I Want to Be Stereotyped\u00a0<\/strong><\/p>\n<p>One of the early punk CDs I bought was titled\u00a0<em>Milo Goes to College<\/em>. I still consider that album, by The Descendents, a perfect album\u2014every song has its place. I guess I liked the fact that they were fast, but still had harmony. They were simple, but still smart. At a time when some bands were emphasizing drugs and destruction, Milo made fun of wasting away and sang about how he wanted a house just like his parents. Unfortunately the band disbanded when I gained interest in them and the remaining members formed ALL (which I never really got into). Lucky for me, they reformed recently and have stopped at various festivals. Last weekend in Chicago they headlined Riot Fest.<\/p>\n<p>Although the acoustics in the Congress Theater aren&#8217;t the best, The Descendents sounded awesome and put on a great show. Thanks guys.<\/p>\n",
        "slug": "blast-from-the-past-summer"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/cancer_Dial_Home_480_REVISED.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2011-10-10 14:05:00",
        "author_name": "OLG Newswire",
        "title": "A Moving Experience",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/cancer_500_REVISED.jpg\"><img class=\"alignleft size-full wp-image-500\" title=\"cancer_500_REVISED\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/cancer_500_REVISED.jpg\" alt=\"\" width=\"500\" height=\"213\" \/><\/a>A few months back I was invited to attend a &#8220;Friends for Lunch&#8221; at <a title=\"Cancer Services\" href=\"http:\/\/www.cancer-services.org\/\">Cancer Services of Northeast Indiana<\/a>, which the organization hosts the fourth Friday of every month at 11:30 a.m.\u00a0At the time I was not familiar with the organization, and in all honesty I had them confused with ACS (don&#8217;t tell <a title=\"Amber Recker\" href=\"http:\/\/twitter.com\/amrecker\">Amber Recker<\/a> that!). I attended the tour and was blown away\u2014not only by the facility but by the countless services they extend in our local community as well as surrounding communities.<\/p>\n<p>Coming from a family with multiple breast cancer survivors\u2014I was shocked that I&#8217;d not heard of Cancer Services. Following the tour I emailed Amber (who led the tour) and let her know how impressed I was both by the facility and by her personalized tour, it was really impactful and opened my eyes to a resource that is invaluable to friends and family. That contact lead to a lunch at <a title=\"JK O'Donnells\" href=\"http:\/\/www.jkodonnells.com\/\">J K O&#8217;Donnell&#8217;s<\/a> and now I&#8217;m proud to say that I&#8217;m part of the Friends Committee for the organization. If your&#8217;e not familiar with Cancer Services, I encourage you to take a look at their website to learn more and more importantly\u2014<a href=\"http:\/\/www.cancer-services.org\/\">schedule a tour<\/a>!<\/p>\n",
        "slug": "a-moving-experience"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/tweed-dial.jpg",
        "category_name": "Love & Like",
        "postDate": "2011-10-04 17:55:00",
        "author_name": "Matt Kelley",
        "title": "Being There with Wilco",
        "postBody": "<p><em>The awesome crew over at music\/film zine <a href=\"http:\/\/www.zecatalist.com\">Ze Catalist<\/a> asked if I&#8217;d contribute something to their &#8216;Wilco Week&#8217; series, celebrating the release of the rock band&#8217;s new album, <\/em>The Whole Love<em>. I was thrilled to jump in and get all hyperbolic. Originally published September 29, 2011.<\/em><\/p>\n<p>Back before I boycotted all non-Fort Wayne shows by the Wilcos, I used to go see those guys all the time. Look, I know I sound a bit like a Wilco-focused remix of LCD Soundsystem&#8217;s &#8220;Losing My Edge,&#8221; but <em>I was there<\/em> at Taste of Chicago in Grant Park, captured in the &#8216;I Am Trying to Break Your Heart&#8217; documentary, Jay Bennett&#8217;s last gig, when they were debuting all this weird mess off a much-delayed new record supposedly called <em>Here Comes Everybody<\/em>. A few months earlier, I was there, at the Jeff Tweedy solo show at the Abbey Pub, when he brought out Stirratt and Bennett and some drummer named Glenn\u2014and nobody named Coomer\u2014and played a song that just kept saying &#8220;it&#8217;s a war on war, it&#8217;s a war on war&#8221; over and over. Riveting. I was there, in Bloomington IN, when the newly four-piece Wilco tried to take <em>Yankee Hotel Foxtrot<\/em> on the road. I was there, at the Riviera on New Year&#8217;s Eve 1999 with Steve Earle opening and a long, druggy Wilco set that culminated with &#8220;End of the Century&#8221; as the clock struck 2000. I was there, at The Vogue in Indianapolis when The Old 97&#8217;s opened, touring behind <em>Fight Songs<\/em>, while Wilco played one of the all-time magnificent rock shows I&#8217;d ever seen, in support of the new <em>Summerteeth. <\/em>(The two best pop albums of the 90s?) I was there, with Nels Cline in Nashville on the <em>Ghost Is Born<\/em> tour when they stopped being the band I loved. I was there in Boulder and Bloomington and Chicago, again and again and again. I was there when I proposed to my wife after playing and singing &#8220;Hesitating Beauty&#8221; in a hotel room in Minneapolis before a Paul Westerberg concert. I was there, in a <em>Summerteeth<\/em> t-shirt when my son was born, and in the same shirt when my daughter was born. I was there.<\/p>\n<p>I remember <em>A.M. <\/em>got an endcap display at Streetside Records on Kirkwood Avenue. I didn&#8217;t care much about new bands, I was discovering Bob Dylan records. My roommate Matt Traughber talked about a song called &#8220;Pecan Pie&#8221; and soon enough we decided to head down to the Bluebird and see a band called Son Volt. We stood up front. I was about to graduate college. Richard Buckner opened the show, and my mind, and I decided that in two weeks\u2014the day after graduation\u2014I would buy a guitar. I never listened to Buckner again (what else could he possibly do for me?), but I ran into him years later in Austin TX and told him all about it. Then Son Volt came on, stomping their feet and playing with a loud, angry, sad tightness that shook me. Some guy grabbed my shoulders, yelling about Uncle Someone. &#8220;Dunno,&#8221; I said, &#8220;I like Dylan.&#8221; This guy&#8217;s eyes went crazy in his head, &#8220;UNCLE SO-AND-SO IS BETTER THAN DYLAAAAAAAAAAAN!&#8221; In the encore, the singer in Son Volt\u2014who didn&#8217;t speak a word the entire night\u2014launched into a particular song and the roof shook and people<em> freaked. the hell. out<\/em>. (I later realized it was &#8220;Chickamauga,&#8221; but you all already know that.)<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/tweed-full.jpg\"><img class=\"alignleft size-full wp-image-243\" title=\"tweed-full\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/tweed-full.jpg\" alt=\"\" width=\"500\" height=\"567\" \/><\/a>When I got a job after college, I soon enough bought my first car with a\u2026tape deck. Easy now. My old car only had an AM\/FM radio, but I had an FM modulator for my Discman and I was playing CDs all the time. But tapes? They were new to me. To celebrate this brand-new used car (1993 Volkswagen Corrado SLC), I went to Best Buy and bought two tapes: Bob Dylan&#8217;s <em>Unplugged <\/em>(which I already owned on CD and DVD and which could probably change your life) and Wilco&#8217;s newie, <em>Being There<\/em>. I immediately hated myself for not listening to Matt Traughber more closely. Dammit, I didn&#8217;t know everything I needed to know after all, and realized I never would again.<\/p>\n<p>By the time <em>Mermaid Avenue<\/em> came out, I was obsessed. I still remember the day I bought that album, and finding it to be one of the all-time great records, bringing together two artists quickly becoming all-time favorites for me (Wilco and Billy Bragg), along with the words of Mr. Woody Guthrie, who had inspired most of the artists I loved at that point in my life, other than Jarvis Cocker. I went to Henry&#8217;s to hang out with friends but brought the CD in with me and lost track of conversations as I read the words and sniffed the liners and obsessed about the design and the way the paper smelled.<\/p>\n<p>I had an old, true friend in Detroit and we agreed to meet up at Pine Knob for the touring version of the HORDE Festival. Wilco had a prime mid-afternoon slot, and I was dying to finally see &#8217;em. It was a good, loose show\u2014a hot summer day north of Detroit, and the band still had a steel guitar player. I was there, when the first song caught me like a ton of bricks and I remember the feeling to this day. What was I hearing?! The most beautiful melody, a wonderful little riff, and a chorus about &#8220;My fragile family tree\u2026&#8221; When finally home again, I scoured the internet, and could never find the song. I searched for the lyrics I had scrawled in my hand at the show. Nothing. I finished buying the Tupelo catalog\u2014nowhere. I figured it was a long forgotten Woody Guthrie song, maybe one that didn&#8217;t make <em>Mermaid<\/em>. Months went by. It was lost.<\/p>\n<p>I read the reports of Wilco&#8217;s next original album with a tireless interest (<em>Addicted to Noise<\/em>, y&#8217;all!). Finally, it dropped. <em>Summerteeth<\/em>. One of those albums that is the best kind of album\u2014you know how it feels when your favorite artist releases your new favorite album, like, ever? A masterpiece. How perfect, and it only happens a few times in your life, and you hope you&#8217;ll remember it forever. I bought it after work on the day of release at Wooden Nickel on Dupont Road from a girl I went to high school with (Laura Pauley, where you at?), a girl that I probably should have always dated but never had the courage or the coolness to ask her about such an idea. She was a bit like Em from <em>Adventureland<\/em>, the coolest, most effortlessly rocking girl. A girl without cliques, a girl above the fray, a scene unto herself. A girl with a more sophisticated undertow, and a sad look in her eyes. She <em>knew <\/em>more than me. You know what I mean? But now I was the guy buying <em>Summerteeth<\/em>, and telling her who this band even <em>was<\/em>. Passionately, I might add. I was ahead of the buzz, and you could tell it meant something to her that I loved it. I was <em>there.<\/em><\/p>\n<p>You know what happened next, right?<\/p>\n<p>All that time waiting. All that time wondering. And then it happened.<\/p>\n<p>The second song, &#8220;She&#8217;s a Jar,&#8221; and I heard that guitar, the sleepy kisses, and the chorus hit: &#8220;Just climb aboard the tracks of my train\u2026and my fragile family\u00a0 tree.&#8221;<\/p>\n<p>You ever hear the best song ever and then wait an entire year to hear it again? At its best, life is funny like that. Trust me, I was there.<\/p>\n",
        "slug": "being-there-with-wilco"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/dinowars_Dial_Home_480.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2011-10-03 00:13:00",
        "author_name": "Jake Sauer",
        "title": "DinoWars",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/Dinowars500.jpg\"><img class=\"alignleft size-full wp-image-240\" title=\"Dinowars500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/Dinowars500.jpg\" alt=\"\" width=\"500\" height=\"781\" \/><\/a>Last Saturday Nate and I (+ numerous friends) got to participate in one of <a href=\"http:\/\/www.facebook.com\/thereisnoconspiracy\">Conspiracy&#8217;s<\/a> gallery events. This particular show, titled <em>Star Wars vs. Dinosaurs<\/em>, was something we each looked forward to create visuals for as each of those topics were rooted in our childhoods. The evening was a good one in which a few superfans dressed up as galactic characters. (Nate was convinced the best group shot would involved hugging.)<\/p>\n<p>My piece was a 24 x 36&#8243; poster printed on archival paper. I explored what Darth Vader&#8217;s helmet would look like if worn by a Triceratops. It&#8217;s a little different than my usual style. I think someone described it looking &#8220;like a Nike ad&#8221;; that sounds good to me!<\/p>\n",
        "slug": "dinowars"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/TurnstoneGroup_Dial_Home_480.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2011-09-28 18:48:00",
        "author_name": "OLG Newswire",
        "title": "My Day As a Turnstone Champion",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/Turnstonelogo_500.jpg\"><img class=\"alignnone size-full wp-image-257\" title=\"Turnstonelogo_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/Turnstonelogo_500.jpg\" alt=\"\" width=\"500\" height=\"198\" \/><\/a><\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/Turnstonegroup_5001.jpg\"><img class=\"alignnone size-full wp-image-260\" title=\"Turnstonegroup_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/Turnstonegroup_5001.jpg\" alt=\"\" width=\"500\" height=\"520\" \/><\/a><\/p>\n<p>This past weekend I ran the <a title=\"Fort4Fitness\" href=\"http:\/\/www.fort4fitness.org\/\">Fort4Fitness<\/a>\u00a0half marathon as part of \u201cTeam Turnstone\u201d\u2014the team running to raise funds for <a title=\"Turnstone\" href=\"http:\/\/www.turnstone.org\">Turnstone<\/a>.<\/p>\n<p style=\"text-align: left;\">For those of you that aren\u2019t familiar with Turnstone, they are an awesome not-for-profit organization based in Fort Wayne that provides therapeutic, educational, wellness and recreational programs that empower both children and adults with physical disabilities throughout our region. The programs they offer include everything from Swim Lap Club to Sled Hockey, with many different therapy and exercise groups as well. Not to mention, their equipment loan and ramp building programs to make homes and buildings more wheelchair accessible.<\/p>\n<p>Turnstone has participated in the Fort4Fitness race for the past three years. Last year the team was 68 members strong and raised $11,500 for the organization. This year our team had more than 115 racers and surpassed last year\u2019s numbers by thousands of dollars\u2014raising over $20,000 for Turnstone.<\/p>\n<p>At the end of the race, I realized I got a lot more out of Turnstone by joining the team than they got out of me. Not only did Turnstone\u2019s amazing Director of Development and Marketing, Jen Neher, encourage me throughout training, but I was able to cross the starting line with Turnstone friends sending me off with words of inspiration. Even more, every time someone along the 13 miles of curbs saw my t-shirt, I received more Turnstone cheers. I wasn\u2019t running alone, I was running the race as a member of the Turnstone family, part of a team of champions who were pushing themselves to their very limits\u2014and those limits were different for each of us.<\/p>\n<p>Team Turnstone taught me something valuable this week and\u00a0<a title=\"Joe Henderson Runner\" href=\"http:\/\/en.wikipedia.org\/wiki\/Joe_Henderson_(runner)\">Joe Henderson<\/a> put it better than I ever could in a quote shared with me in one of Jen&#8217;s many motivating emails, \u201cYou also need to look back, not just at the people who are running behind you but especially at those who don&#8217;t run and never will&#8230;those who run but don&#8217;t race&#8230;those who started training for a race but didn&#8217;t carry through&#8230;those who got to the starting line but didn&#8217;t get to the finish line&#8230;those who once raced better than you but no longer run at all. You&#8217;re still here. Take pride in wherever you finish.\u201d<\/p>\n<p>Thanks Turnstone, for letting me be a Turnstone Champion at Fort4Fitness this year. Looking forward to next year already.<\/p>\n",
        "slug": "my-day-as-a-turnstone-champion"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/FWT_dialLand.jpg",
        "masthead": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/FWT_masthead.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2011-09-27 14:07:00",
        "author_name": "OLG Newswire",
        "title": "Creating the Fort Wayne Trails Logo",
        "postBody": "<p>At One Lucky Guitar, we live on the city&#8217;s bike lanes, bike routes and trails. Many of us bike to work (or at least get our wheels out over the weekend for a bit of exercise) and earlier this year we were awarded the designation of &#8216;Bicycle Friendly Business&#8217; from the League of American Bicyclists. So it was much to our delight when Fort Wayne Trails approached us about designing a new logo. We immediately said yes, and went to work crafting a new identity for an organization that shares our greenway passion.<\/p>\n<p><strong>A Little History<\/strong><\/p>\n<p>Fort Wayne Trails, Inc. is\u00a0 a newer non-profit entity established at the end of 2010, but its roots stretch back for many years. Actually, our city&#8217;s river greenways date back to the 1970s. Over the years, support for these trails was provided by non-political fundraising groups, most notably The Greenway Consortium (GC), Northwest Allen County Trails (NWACT) and Aboite New Trails (ANT). These groups were particularly active in the last ten years. In 2001 there were around 18 miles of trails and greenways. As of October 2011, that number grew to 66 miles of trails! About 50 of those are connected as a single network. You can literally hop on a bike (or run) for 50 miles without having to leave the trails. Impressive.<\/p>\n<p>Even with this awesome network, we&#8217;re barely scratching the surface of what&#8217;s possible in Allen County. For instance, the immense southeast side of the city has virtually no trails at all. That doesn&#8217;t mean no one cares about the southeast, but the fundraising and advocacy groups in the city were focused on specific areas, such as Aboite or NW Allen County. Because of this, these non-profit groups, who all had similar goals, ended up competing for funds. So, at the behest of the mayor, the leaders of ANT, GC and NWACT got together and realized they&#8217;d be stronger if they joined forces and served the entire region. Hence, Fort Wayne Trails, Inc. was born. A single non-profit entity that could combine fundraising power and give equal representation to all boroughs of the city, and beyond.<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/FWT_blogimages11.jpg\"><img class=\"alignleft size-full wp-image-455\" title=\"FWT_blogimages1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/FWT_blogimages11.jpg\" alt=\"\" width=\"500\" height=\"331\" \/><\/a><\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/FWT_blogimages2.jpg\"><img class=\"alignleft size-full wp-image-451\" title=\"FWT_blogimages2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/FWT_blogimages2.jpg\" alt=\"\" width=\"500\" height=\"331\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/FWT_CrestConcepts.jpg\"><img class=\"alignleft size-full wp-image-454\" title=\"FWT_CrestConcepts\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/FWT_CrestConcepts.jpg\" alt=\"\" width=\"500\" height=\"600\" \/><\/a><\/p>\n<p>That&#8217;s the history in a nutshell. The full story is more complicated, exciting and involves inspiring grass roots fundraising efforts and even Oprah Winfrey. But that&#8217;s a story for another time. Whatever the case, the task ahead was clear \u2014 a fresh identity was needed to spearhead a new era of trail advocacy and fundraising.<\/p>\n<p><strong>Design Process<\/strong><\/p>\n<p>The art directors at OLG all took a stab at the logo. While each bringing our own style to the table, we agreed that the logo needed to exude quality. After all, the trail developments in our region are of national significance. We&#8217;re becoming an example for how other cities should do it and many are taking notice. (In fact, the MidWest America Trails &amp; Greenways Conference held their 2011 annual convention in Downtown Fort Wayne. That means something, right?) For many, FWT&#8217;s branding would be their first introduction to the city. We want that first impression to sparkle with the quality and polish of a modern, progressive city.<\/p>\n<p>Of course, on a daily basis the logo has to be friendly and approachable to residents right here at home. It needed to feel natural and &#8220;parkish.&#8221; \u00a0We also were cognizant of the fact that the brand must work with plans for signage, wayfinding and maps that would be out on the trails. The typography would need to scale; the logo would need to be iconic. It would need to work on a sticker, on a road sign or on a t-shirt.<\/p>\n<p>Some of our early concepts that rose to the top included icons because of their universal appeal and understanding to any language group. We also gravitated toward shields and crests to exude a sense of establishment and officiality. You can see many of our concept and drafts to the left, all of which had some element that made their way into the final logo and branding.<\/p>\n<p><strong>The Logo<\/strong><\/p>\n<p>The chosen design was the crest. Former FWT Board Chair Mark Pope remarked: &#8220;We arrived at a new identity that we believe captures who we are as an organization, namely, an enterprise with staying power, strength, focus, energy and commitment to connecting population centers throughout the Fort Wayne and Allen County area. We&#8217;re thrilled to unveil our new logo and applaud One Lucky Guitar for the creativity, substance, intelligence and cool factor they&#8217;ve infused into our brand.&#8221;<\/p>\n<p>The shield conveys a sense of history and pride in the accomplishments of the preceding organizations, and it evokes the duty Fort Wayne Trails has to carry on their legacy. The simple lines of the logo represent the 66+ miles of trails that meander though our region&#8217;s neighborhoods, farms, urban areas and waterways. The icons you see at the top of the page aren&#8217;t part of the logo, but they are intrinsic to the branding. This family of icons communicate the friendly, inclusive nature of the trails to people of all languages, ages and backgrounds without without saying a single word.<\/p>\n<p>To handle the written communication, we looked to the powerful <a title=\"DIN typeface\" href=\"http:\/\/new.myfonts.com\/fonts\/fontfont\/ff-din\/\" target=\"_blank\">DIN<\/a> typeface. It&#8217;s a signage powerhouse, scaling beautifully for a variety of weights and widths for different situations. And yet, it&#8217;s not too technical or harsh, either. It has an educational quality, a softness that gives the letterforms a warm &#8220;national parks&#8221; feel \u2014 you could almost see it as yellow lettering carved out of brown-painted wood down in the Hoosier National Forest. <a title=\"Vitesse by HF &amp; J\" href=\"http:\/\/www.typography.com\/fonts\/font_overview.php?productLineID=100036\" target=\"_blank\">Vitesse<\/a> is a complementary font that has limited use, but you&#8217;ll see it pop up here and there in printed materials.<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/FWT_blogimages3.jpg\"><img class=\"alignleft size-full wp-image-452\" title=\"FWT_blogimages3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/FWT_blogimages3.jpg\" alt=\"\" width=\"500\" height=\"331\" \/><\/a>Oh yeah, the motto Activus Transportare (Latin for &#8216;active transportation&#8217;) is a nod to the healthful and environmentally friendly benefits the trails bring to our community by encouraging people to get outside and get active.<\/p>\n<p>In a press conference announcing the new logo, Mayor Tom Henry enthusiastically spoke about what the new Trails identity means for our city: &#8220;I hope this logo becomes synonymous with community pride. Our trails add to the aesthetics and offerings of our community.&#8221;<\/p>\n<p>Thanks, Mr. Mayor. We hope so, too. We&#8217;re proud of the work and proud to represent the region we love. Some really stellar signage has already been installed at the kiosk at Engle Road, which I&#8217;ll discuss in a future post, and we&#8217;ve already created some banners and other fundraising materials we&#8217;ve used at a few trade shows, races and public events. And there&#8217;s lots more to come, too, like websites, maps, fundraising collateral and more. Stay tuned.<\/p>\n",
        "slug": "creating-the-fort-wayne-trails-logo"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/09\/NewTech_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2011-09-20 20:59:00",
        "author_name": "Jake Sauer",
        "title": "New Tech Logos",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/NewTechLogos_5002.jpg\"><img class=\"alignleft size-full wp-image-217\" title=\"NewTechLogos_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/NewTechLogos_5002.jpg\" alt=\"\" width=\"500\" height=\"756\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/NewTechBanner_5001.jpg\"><img class=\"alignleft size-full wp-image-219\" title=\"NewTechBanner_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/NewTechBanner_5001.jpg\" alt=\"\" width=\"500\" height=\"333\" \/><\/a>Now that schools in the area are back in full swing, it&#8217;s nice to think that some of them will be identified with the work of OLG. A part of our work with the Northeast Indiana Fund\/Talent Initiative involved partnering closely with some of the New Tech high schools in our area. These schools promote a style of learning that prepares students for a modern work environment where technology and group collaboration live together.<\/p>\n<p>Our initial help came in the form of branding the schools. We did so in a way that kept some of the characteristics of their &#8220;traditional home schools&#8221; while looking like they belonged in a group. I started with the icons, all of which had ties to old mascots. Then I found a type treatment that could complement them all and be accepted by all groups.<\/p>\n<p>When all was approved, Drew got the job of doing some sweet banners for each school too.<\/p>\n",
        "slug": "new-tech-logos"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/09\/Auer_intro_Hammer.jpg",
        "masthead": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/09\/Auer_masthead.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2011-09-13 19:00:00",
        "author_name": "OLG Newswire",
        "title": "The Auer Center Typography",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/Auer_body_binstall.jpg\"><img class=\"size-full wp-image-149 alignnone\" title=\"Auer_body_binstall\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/Auer_body_binstall.jpg\" alt=\"\" width=\"500\" height=\"849\" \/><\/a><\/p>\n<p>Last week, Arts United&#8217;s Auer Center for Arts &amp; Culture (formerly the Fourthwave Building) had the building name installed on its front awning. We typeset these for Arts United in the gorgeous Neutraface Display Titling. Neutraface is a quirky font \u2014 sometimes looking a little too art deco for my tastes. Yet, in this bold weight and set in white, it has a playful quality to it that softens the facade of the building and portrays the friendly nature of Arts United&#8217;s amazing staff.<\/p>\n<p>Auer Center is home to Arts United&#8217;s administration offices, The Fort Wayne Ballet, Artlink, Fort Wayne Trails and Pembroke Bakery &amp; Cafe. With these tenants, the building will attract hundreds of families into the downtown area every week. Needless to say, this corner of the city will see even more activity on a daily basis. So, it makes sense to have the building identified prominently.<\/p>\n<p>While this lettering design and installation is simple, it is also very significant. This is the first installation of many to come for the Arts Campus signage project we&#8217;ve been working on with Arts United. As you may know, Auer Center is part of a growing arts campus, which includes FWMoA, The Hall Center (home to Cinema Center), The History Center, Arts United Center and more.\u00a0The project includes building identification, monument displays and an exptensive wayfinding system that connects all of these structures and their tenants. A project like this is big. Really big. So it&#8217;s exciting to see the first element in place after so much research and planning over the past year.<\/p>\n<p>Stay tuned. There&#8217;s a lot more to come.<\/p>\n",
        "slug": "the-auer-center-typography"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/walkamile_Dial_Home2_480.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2011-09-12 19:48:00",
        "author_name": "OLG Newswire",
        "title": "Walk a Mile in Her Shoes",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/walkamile_brochure_1_500.jpg\"><img class=\"alignnone size-full wp-image-529\" title=\"walkamile_brochure_1_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/walkamile_brochure_1_500.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><span class=\"Apple-style-span\" style=\"color: #000000; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 12px; line-height: 18px;\"><img class=\"alignnone size-full wp-image-530\" title=\"walkamile_shoes_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/walkamile_shoes_500.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/walkamile_brochure_2_500.jpg\"><img class=\"alignnone size-full wp-image-531\" title=\"walkamile_brochure_2_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/walkamile_brochure_2_500.jpg\" alt=\"\" width=\"500\" height=\"337\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/walkamile_eventshirt_2_500.jpg\"><img class=\"alignnone size-full wp-image-532\" title=\"walkamile_eventshirt_2_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/walkamile_eventshirt_2_500.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><\/span><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/walkamile_group_5001.jpg\"><img class=\"alignnone size-full wp-image-534\" title=\"walkamile_group_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/walkamile_group_5001.jpg\" alt=\"\" width=\"500\" height=\"333\" \/><\/a>September 10, 2011 marked the 4th annual Walk a Mile in Her Shoes event\u2014crowds of guys and gals strapped on some rockin\u2019 red high heels and strutted their stuff for a mile around Headwaters Park for an amazing cause. Walk a Mile in Her Shoes is an annual event that\u2019s put on by the Women\u2019s Bureau of Fort Wayne. The event helps to raise awareness and increase prevention of sexual assault.<\/p>\n<p>OLG has been a huge supporter of this event over the past few years, and this year we donated our creative services to develop the campaign materials for both the Walk a Mile in Her Shoes event, and its fundraising event for the ladies\u2014Women\u2019s Night of Shoes. \u00a0The campaign included a Women\u2019s Night of Shoes event poster, postcard and email invitation as well as a Walk a Mile in Her Shoes event poster, brochure, postcard, email invitation, Wendy\u2019s tray liner (yum!) and of course the awesome event T-shirts for participants and volunteers.<\/p>\n<p>Our efforts didn\u2019t end there; when Saturday rolled around, the OLG Walk a Mile in Her Shoes team met up at the OLG office to enjoy some banitos (a delicious breakfast treat, and OLG favorite) and then headed out to Headwaters Park sporting our sweet T-shirts. There were a few blisters, a couple of heels stuck in the grass and maybe a stumble or two, but I\u2019m happy to report that the entire team (including all the dudes) made it the full mile in red high heels. It was such a fun event, but also an incredible opportunity to turn our attention to a serious issue and help make a difference in our community.<\/p>\n",
        "slug": "walk-a-mile-in-her-shoes"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/09\/Turnstone_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2011-09-07 19:55:00",
        "author_name": "Jake Sauer",
        "title": "Turnstone's Competitive Side",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/Turnstone_Logo_500.jpg\"><img class=\"alignnone size-full wp-image-127\" title=\"Turnstone_Logo_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/Turnstone_Logo_500.jpg\" alt=\"\" width=\"500\" height=\"592\" \/><\/a>When we became the team to rebrand <a href=\"http:\/\/www.turnstone.org\" target=\"_blank\">Turnstone<\/a>, an organization that promotes healthy living among people with disabilities, part of the challenge was to refresh their athletic logos. The Flyers (youth) and Bandits (adult) are well-known for their high level of competitiveness around the country. We wanted the teams to have an energetic logo that they could rally behind and show the strength of the support they receive.<\/p>\n<p>Often, with sports logos you know you&#8217;ll be manipulating type to develop custom look that is unique to the mark itself. I started by sketching out the Flyer type in a vertical orientation so it&#8217;s easier to vectorize later on. Once I have it in Adobe Illustrator, careful consideration needs to be given to the weight of each letter and how they relate to one another. I knew the colors would be the same Pantones as the corporate logo so I didn&#8217;t need to worry about making decisions on that.<\/p>\n<p>Next came the bird icon itself. It&#8217;s always good to see what exists in the world of college and pro sports to make sure your creation can compete with other teams. Unbeknownst to some (including myself originally), a turnstone is a type of small bird that scours the beach using its specialized beak to hunt. Unfortunately it&#8217;s not a very daunting animal so I had to take its cues (shape of beak, areas of coloring) and translate it to a more menacing character. The obvious difference between the Flyers and The Bandits is the addition of the mask which required slight modifications of the spacing and linework around the face.<\/p>\n<p>In the end, Turnstone embraced these logos and I hope to be seeing them appear on all sorts of materials (hats!?) in the future.<\/p>\n<p>See more of our work for Turnstone in the <a title=\"Art &amp; Strategy: Turnstone\" href=\"http:\/\/oneluckyguitar.com\/dial-archive\/art_strategy\/turnstone-website-identity\" target=\"_blank\">Art &amp; Strategy<\/a> section of our site.<\/p>\n",
        "slug": "turnstones-competitive-side"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/09\/USF_Dial_Home_480.jpg",
        "masthead": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/09\/USF_banner_960.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2011-09-07 19:32:00",
        "author_name": "Jake Sauer",
        "title": "Graduate Outdoor",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/USF_ad_500.jpg\"><img class=\"alignnone size-full wp-image-110\" title=\"USF_ad_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/USF_ad_500.jpg\" alt=\"\" width=\"500\" height=\"641\" \/><\/a>I just got some visuals of a billboard we created a few months ago for The University of Saint Francis. Previously, this particular outdoor location had promoted overall undergraduate enrollment. This year, they wanted to be more specific and speak to the fact that they offer top-notch Graduate degrees. The client supported the idea of being a little creative with some additional interest which led to the tab on the left being extruded. At night, light placed behind the tab makes it stand out even more.<\/p>\n<p>Working on USF graduate projects is unique because their look is typically a mesh of distressed textures and precise, bold type. I&#8217;ve attached a recent ad we created to see how it relates to the outdoor look.<\/p>\n",
        "slug": "graduate-outdoor"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/vari-husbandthumb2.jpg",
        "category_name": "Show & Event",
        "postDate": "2011-08-31 19:25:00",
        "author_name": "OLG Newswire",
        "title": "Metavari\/Husband&Wife Fall Tour",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/H-W_Metavari_2011-WEB2.jpg\"><img class=\"alignnone size-full wp-image-704\" title=\"H-W_Metavari_2011-WEB2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/H-W_Metavari_2011-WEB2.jpg\" alt=\"\" width=\"607\" height=\"900\" \/><\/a>Metavari + Husband&amp;Wife:<br \/>\nMidwest, East Coast, Canadian Tour<br \/>\nFall 2011<\/p>\n",
        "slug": "metavarihusbandwife-fall-tour"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/09\/engaging-gwu-alum.jpg",
        "masthead": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/09\/GeoTherm_Masthead.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2011-08-27 19:56:00",
        "author_name": "OLG Newswire",
        "title": "Branding the Geothermal Advantage",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/Geotherm_work1.jpg\"><img class=\"size-full wp-image-161 alignleft\" title=\"Geotherm_work\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/Geotherm_work1-e1316030302328.jpg\" alt=\"\" width=\"500\" height=\"1000\" \/><\/a><\/p>\n<p>Indiana Tech holds a special place in my heart. This small but mighty university was my employer prior to One Lucky Guitar. When I was there, I worked with the team who refreshed and modernized the school&#8217;s graphic identity.<\/p>\n<p>Recently, Indiana Tech remodeled the oldest building on campus \u2014 a historic civil war era structure \u2014 and turned it into their new administration center. Central to the whole project was a state-of-the-art geothermal heating and cooling system that is ultra efficient and environmentally friendly. As a result, this 150 year old building was awarded a LEED Gold certification. Yowzas! That&#8217;s pretty cool. To encourage more universities and businesses to do the same, Indiana Tech is hosting The Geothermal Advantage \u2014 a one-day conference to share best practices for implementing the technology in any community.<\/p>\n<p>When OLG was asked to work on event branding and promotional materials, we were thrilled! We developed a multi-stage direct mail campaign that included a few postcards and an invitation. Since geothermal systems are tough to capture in photos, illustrations were employed to indicate the basic principles of the technology (basically, harnessing the stable thermal energy stored in the ground rather than the wildly fluctuating thermal energy of outside air) and entice people to learn more.<\/p>\n<p>Here&#8217;s a close look at some of the creative we developed. Check out that Helvetica? Man, can&#8217;t go wrong. I love any chance to dial in this typeface and represent the international style.<\/p>\n<p>In a future post, I&#8217;ll share the designs we developed for the conference binders and presentations.<\/p>\n",
        "slug": "branding-the-geothermal-advantage"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/Aha_Dial_Home_480.jpg",
        "masthead": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/Aha_Banner_Header_9601.jpg",
        "category_name": "News & Word",
        "postDate": "2011-08-16 18:24:00",
        "author_name": "OLG Newswire",
        "title": "Aha Moments",
        "postBody": "<p>Mutual of Omaha recently interviewed One Lucky Guitar during their third annual cross-country <a title=\"Aha Moment tour\" href=\"http:\/\/www.ahamoment.com\/\">\u2018Aha Moment\u2019 tour<\/a>\u00a0when they stopped off in Fort Wayne. The tour celebrates individual \u2018Aha Moments\u2019 and the individuals who have the nerve to act on them in a way that can potentially change the direction of their life.<\/p>\n<p>As it turns out, the residents of Fort Wayne (including two OLG&#8217;ers) had quite a few of these \u2018Aha moments\u2019 to share.<\/p>\n<p>Matt Kelley talked about his defining moment of <a title=\"Matt Kelley's defining moment\" href=\"http:\/\/bit.ly\/pNvO9G\">purchasing his lucky guitar<\/a>, and our art director Nate Utesch shared about a night of <a title=\"Nate Utesch's defining moment\" href=\"http:\/\/bit.ly\/p9nA1j\">making music and friends<\/a> in Beaver Falls. The Aha Moment Crew liked what they heard, so they decided to spend a little more time with OLG to learn about our boutique\u2019s history, conviction and passion for our work in a special \u201c<a title=\"One Lucky Guitar In The Moment Video\" href=\"http:\/\/bit.ly\/pc3RYr\">In The Moment<\/a>\u201d breakout video.<\/p>\n<p><iframe src=\"http:\/\/www.youtube.com\/embed\/9K5NeOzPys0\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n",
        "slug": "aha-moments"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/09\/gwu_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2011-08-05 20:11:00",
        "author_name": "Jake Sauer",
        "title": "Engaging GWU Alum",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/gwu_500.jpg\"><img class=\"alignnone size-full wp-image-146\" title=\"gwu_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/gwu_500.jpg\" alt=\"\" width=\"500\" height=\"751\" \/><\/a>So there&#8217;s a great university out East and fortunately we get to do work with&#8217;em. The George Washington University, in Washington D.C., is constantly turning out talented graduates that branch out across the country; keeping tabs on them is the job of the GWU Alumni Association. Recently, they asked OLG to come up with a mini postcard campaign that speaks to alum that have entered the job world but still want to keep up with all the great things the university offers or coordinates.<\/p>\n<p>We started by coming up with a consistent tagline that would go on all our communications to tie the work together. &#8220;Where the Working World Meets&#8221; speaks to the fact that all the graduates can go to one part of GWU&#8217;s alumni page to connect to others, view regional activities, watch their library of seminars or become a one-on-one student advisor.<\/p>\n<p>Here&#8217;s two postcards that just went out this summer. One is for the Career Advisor Network which encourages additional people to become part of the successful program. The other is promoting a &#8220;Webinar&#8221; event available to any interested alumni.<\/p>\n",
        "slug": "engaging-gwu-alum"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/09\/dessert_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2011-08-05 19:37:00",
        "author_name": "Jake Sauer",
        "title": "Dessert III: The Art",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/dessert_1_500.jpg\"><img class=\"alignnone size-full wp-image-113\" title=\"dessert_1_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/dessert_1_500.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/dessert_2_500.jpg\"><img class=\"alignnone size-full wp-image-114\" title=\"dessert_2_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/dessert_2_500.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/dessert_3_5001.jpg\"><img class=\"alignnone size-full wp-image-116\" title=\"dessert_3_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/dessert_3_5001.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/dessert_5_500.jpg\"><img class=\"alignnone size-full wp-image-117\" title=\"dessert_5_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/dessert_5_500.jpg\" alt=\"\" width=\"501\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/dessert_6_5001.jpg\"><img class=\"alignnone size-full wp-image-119\" title=\"dessert_6_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/dessert_6_5001.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/dessert_7_500.jpg\"><img class=\"alignnone size-full wp-image-120\" title=\"dessert_7_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/dessert_7_500.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a>Recently, we unveiled the new promotional art for this year&#8217;s DESSERT, the Official Taste of the Arts Afterparty. Each year I&#8217;ve got to develop a look that&#8217;s fresh for the event but one that hopefully relates to years past with colors and vibe. This time I wanted to pull from the bright blue and pink palette used last year, but take the style in a different direction relating to a 50&#8217;s\/60&#8217;s vibe of vending graphics. Once I determined to use the visual of a tri-colored popsicle, I knew that I wanted the posters to be silk-screened. I kept the art to 2-colors and I had our friend, Shaun, at <a title=\"Good Stuff Design\" href=\"http:\/\/www.welcometogoodstuff.com\/\">Good Stuff Design <\/a>do the intricate task of printing them. The pictures here show the process at the shop. In the end, we attached popsicle sticks to give the posters added attention.<\/p>\n<p>Also, if you receive our newsletter, or frequent downtown Fort Wayne, you&#8217;ve probably noticed the graphic we developed at the corner of Calhoun and Wayne. I&#8217;m quite proud of how that turned out with the melting popsicle oozing out onto the street.<\/p>\n",
        "slug": "dessert-iii-the-art"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/09\/Insub_Dial_Home_480.jpg",
        "masthead": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/09\/Banner_Header_960.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2011-08-05 14:54:00",
        "author_name": "Jake Sauer",
        "title": "Insub Fest!",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/Banner_Poster_5002.jpg\"><img class=\"alignnone size-full wp-image-94\" title=\"Banner_Poster_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/Banner_Poster_5002.jpg\" alt=\"\" width=\"500\" height=\"706\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/Insub_Tshirt_5001.jpg\"><img class=\"alignnone size-full wp-image-95\" title=\"Insub_Tshirt_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/Insub_Tshirt_5001.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/Insub_crowd_5001.jpg\"><img class=\"alignnone size-full wp-image-96\" title=\"Insub_crowd_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/Insub_crowd_5001.jpg\" alt=\"\" width=\"500\" height=\"345\" \/><\/a>This year marks the fourth year I&#8217;ve been able to lead the creative vision for the annual 3-day punk-fest in Baltimore. This year&#8217;s theme started with the idea of the record label (and overall cool dudes) saying they wanted to honor the memory of Erika Hynes, a girl who was a huge supporter of the bands we love and had connections to old-time Lookout! Records. The thought was to illustrate a crowd of people enjoying a show and the logo would contain a reference to Erika by adding the letters E.F.Y (Extra F*ck Yeah!).<\/p>\n<p>I thought adding a whole crowd might be a little complicated, but I took the challenge and I thought it turned out pretty rad. I kept my colors to a minimum and made sure the type got most of the attention. The design started with the poster which then made its way to a t-shirt. The stage banners&#8217; width required a new layout (and new characters). The logo was then isolated and used on Facebook and other online promotions.<\/p>\n<p>Unfortunately, this year I didn&#8217;t get to go. I would&#8217;ve liked to see my buds in Flamingo Nosebleed play the preshow or my longtime faves, Chixdiggit take the main stage on Saturday. Oh well, there&#8217;s always next year.<\/p>\n",
        "slug": "insub-fest"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/09\/bothlogos_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2011-08-01 20:03:00",
        "author_name": "Jake Sauer",
        "title": "Two New Logos",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/shrac_logo_500.jpg\"><img class=\"alignnone size-full wp-image-137\" title=\"shrac_logo_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/shrac_logo_500.jpg\" alt=\"\" width=\"500\" height=\"553\" \/><\/a>Here&#8217;s two logos that have recently made their way through the office.<\/p>\n<p>The first, for Senk Human Resources and Compliance (SHRC), is a take on the phonetics of the acronym that sounds like the client&#8217;s favorite aquatic predator. The goal was to do a shark icon but still convey the seriousness of the business. When doing logos like this, I like to keep the shapes simple and bold so in the case that they&#8217;re embroidered on a shirt, they keep their integrity. The first application of the logo was on business cards.<\/p>\n<p>The HUB logo references the internal system of communication for our client AWS. It houses everything from HR to training. They wanted the art to speak to this network and still work with the AWS logo itself.<\/p>\n",
        "slug": "two-new-logos"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/createthemapthumb.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2011-07-28 00:55:00",
        "author_name": "OLG Newswire",
        "title": "Interview on \"Create the Map\"",
        "postBody": "<p><iframe src=\"http:\/\/player.vimeo.com\/video\/26985746\" width=\"400\" height=\"225\" frameborder=\"0\"><\/iframe>Last month I threw a slew of OrbitalFleets posters and issues of Ferocious in my car and trekked it to Cleveland. Had a tremendous opportunity to represent among the artists and designers at <a href=\"http:\/\/www.wmcfest.com\/\">WMC Fest<\/a>. I almost feel like I should be blogging about the trip itself. The speakers soaked and friends made, made for one of the best weekends I\u2019ve had in a long time.<\/p>\n<p>During the fest, Chicago-based filmmaker, <a href=\"http:\/\/www.createthemap.com\/about-jay\">Jay Delaney<\/a>, pulled some folks aside and asked \u2018em questions about their lives and their work. 9 interviews in all and today #7 went live\u2014my goofy mug! You can read Jay\u2019s full post about my interview with him <a href=\"http:\/\/www.createthemap.com\/nate-utesch-interview\">here<\/a> (there\u2019s a clip of the interview there too if it seems a little painful to stare at my crooked tooth for too long), or just watch the full monty below.<\/p>\n",
        "slug": "interview-on-create-the-map"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/09\/Headbanger_Dial_Home_480.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2011-07-23 19:26:00",
        "author_name": "Jake Sauer",
        "title": "Headbangers Unite",
        "postBody": "<p><span class=\"Apple-style-span\" style=\"color: #000000; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 12px; line-height: 18px;\"><span class=\"Apple-style-span\" style=\"color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 16px; line-height: 24px;\"><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/Headbaner_cover_500.jpg\"><img class=\"alignnone size-full wp-image-100\" title=\"Headbaner_cover_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/Headbaner_cover_500.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><span class=\"Apple-style-span\" style=\"color: #000000; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 12px; line-height: 18px;\"><img class=\"alignnone size-full wp-image-101\" title=\"Headbanger_Back_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/Headbanger_Back_500.jpg\" alt=\"\" width=\"500\" height=\"355\" \/><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/Headbanger_Demo1_5001.jpg\"><img class=\"alignnone size-full wp-image-121\" title=\"Headbanger_Demo1_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/Headbanger_Demo1_5001.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/Headbanger_Demo2_5001.jpg\"><img class=\"alignnone size-full wp-image-122\" title=\"Headbanger_Demo2_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/Headbanger_Demo2_5001.jpg\" alt=\"\" width=\"501\" height=\"333\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/Headbanger_ReleasePoster_5002.jpg\"><img class=\"alignnone size-full wp-image-124\" title=\"Headbanger_ReleasePoster_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/Headbanger_ReleasePoster_5002.jpg\" alt=\"\" width=\"500\" height=\"706\" \/><\/a><\/span><\/span><\/span>It was about time. I&#8217;ve got to design a lot of fun band\/show-related stuff over the years, but I&#8217;ve never got to do a proper album for my friends in Flamingo Nosebleed, a local punk band. Sure, I&#8217;ve slapped together a layout with pre-determined pics in the last minute for the guys, but on this release, <em>Headbanger<\/em>, I really got to think about the look I wanted to convey.<\/p>\n<p>I guess the design actually started with the demo last year when half the album still needed to be written. We knew it would be a limited run\u2014handed out to fans, bands and labels\u2014so we took advantage of that fact. We bought a bunch of cardboard sleeves and then I had a hand stamp made with their logo. The back was a short run of numbered stickers and the discs themselves were each hand-drawn by the dudes and I on a road trip. For added fun, I made a folded booklet that jokingly promoted the band for a show they were playing.<\/p>\n<p>When I sat down to actually conceptualize the final album artwork, I knew I wanted a look that said &#8220;headbanging&#8221;, fast music and couldn&#8217;t be confused with another band. I figured the best way to get all the movement I wanted was by sticking to a sketchy style; my medium of choice was ink and a brush. I probably rewrote the band name 20 times before I got the one I wanted. For the backside, they wanted a band photo and often referenced that they liked the &#8220;WANTED&#8221; image seen in the Ramones, <em>Adios Amigo<\/em>s poster. I thought, what if they took that layout but were each headbanging\u2014almost in a blur. We got Bambi Guthrie to execute the images and a month and a half later, we had the shiny products in our hands!<\/p>\n<p>Oh and I had to finish things out with an album release poster too.<\/p>\n",
        "slug": "headbangers-unite"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/09\/OLGbrand_Dial_Home_480.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2011-07-22 19:59:00",
        "author_name": "Jake Sauer",
        "title": "OLG\u2014The Brand",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/OLGbrand_1_500.jpg\"><img class=\"alignnone size-full wp-image-130\" title=\"OLGbrand_1_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/OLGbrand_1_500.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/OLGbrand_2_500.jpg\"><img class=\"alignnone size-full wp-image-131\" title=\"OLGbrand_2_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/OLGbrand_2_500.jpg\" alt=\"\" width=\"500\" height=\"365\" \/><\/a><span class=\"Apple-style-span\" style=\"color: #000000; font-family: Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; font-size: 12px; line-height: 18px;\"><img class=\"alignnone size-full wp-image-132\" title=\"OLGbrand_3_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/OLGbrand_3_500.jpg\" alt=\"\" width=\"500\" height=\"229\" \/><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/OLGbrand_4_500.jpg\"><img class=\"alignnone size-full wp-image-133\" title=\"OLGbrand_4_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/OLGbrand_4_500.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/OLGbrand_5_500.jpg\"><img class=\"alignnone size-full wp-image-134\" title=\"OLGbrand_5_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/OLGbrand_5_500.jpg\" alt=\"\" width=\"500\" height=\"232\" \/><\/a><\/span>What started with a logo refresh last year had turned into quite an overhaul of the visual character of OLG. The first thing tackled was the &#8220;business suite&#8221; of business cards, letterhead, envelopes and notepads. Some noteworthy spec elements include the clear foil stamp for the back of the business card, the off-white Mohawk stock for the letterhead and the 1-color blue inside the envelope.<\/p>\n<p>Next on the list was the ability to tell our story to clients, new hires and passers-by. We called this project The Brand Book and it became a 16-page mini brochure, tucked into a branded sleeve. This piece describes where we came from and what we stand for; what&#8217;s our mission and what we promise.<\/p>\n<p>The latest interpretation of the brand\u2014and our most mobile\u2014is the OLG van. We bought an older Coke hauler and spiffed it up with some custom illustration. All the icons represent something in our office. I know you can&#8217;t look away from those whitewalls either, ha.<\/p>\n",
        "slug": "olg-the-brand"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/FlamingoRelease_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2011-07-22 19:15:00",
        "author_name": "Jake Sauer",
        "title": "Flamingo Nosebleed Album Release Show",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/FlamingoReleasePoster_1.jpg\"><img class=\"alignnone size-full wp-image-689\" title=\"FlamingoReleasePoster_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/FlamingoReleasePoster_1.jpg\" alt=\"\" width=\"500\" height=\"750\" \/><\/a>Flamingo Nosebleed Album Release Show<br \/>\nwith The Give-Ups<\/p>\n<p>The Brass Rail<\/p>\n<p>July 22, 2011<\/p>\n",
        "slug": "flamingo-nosebleed-album-release-show"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/09\/dial_thumb_OneUp.jpg",
        "category_name": "Art & Strategy, Too",
        "postDate": "2011-07-20 20:47:00",
        "author_name": "OLG Newswire",
        "title": "One-Up Your Brochure!",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/WorkOne_1.jpg\"><img class=\"size-full wp-image-228 alignnone\" title=\"WorkOne_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/WorkOne_1.jpg\" alt=\"Work One Brochure Cover\" width=\"650\" height=\"400\" \/><\/a><\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/WorkOne_2.jpg\"><img class=\"size-full wp-image-229 alignnone\" title=\"WorkOne_2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/WorkOne_2.jpg\" alt=\"Inside Spread \" width=\"650\" height=\"400\" \/><\/a><\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/WorkOne_4.jpg\"><img class=\"size-full wp-image-231 alignnone\" title=\"WorkOne_4\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/WorkOne_4.jpg\" alt=\"\" width=\"650\" height=\"400\" \/><\/a><\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/WorkOne_3.jpg\"><img class=\"size-full wp-image-230 alignnone\" title=\"WorkOne_3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/WorkOne_3.jpg\" alt=\"\" width=\"650\" height=\"400\" \/><\/a><\/p>\n<p>OLG created a huge body of work for WorkOne over the course of 2010\/2011. The bulk of which was built around printed items and interior signage aimed at job seekers and students using WorkOne&#8217;s services. This brochure, however, was designed to reach out to businesses and employers in the region who may need WorkOne to help them find qualified staff. Of course, employers who need to hire staff are probably busy people, so this leave-behind piece was created to be simple, to the point and eye-catching. To that end, it&#8217;s oversized, features nice big photos and clean typography. It&#8217;s a no-fuss solution for busy execs. It was also a lot of fun to design.<\/p>\n",
        "slug": "one-up-your-brochure"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/orbitalthumb.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2011-07-18 01:05:00",
        "author_name": "OLG Newswire",
        "title": "OrbitalFleets & Studio-Sweet-Studio Interview",
        "postBody": "<p>The amazing ladies at <a href=\"http:\/\/studio-sweet-studio.com\/\">Studio Sweet Studio<\/a> were kind enough to lemme do a process post on their site for my OrbitalFleets project. I\u2019ve reblogged it here for redundancy\u2019s sake (and now I don\u2019t have to think of what to post here about it)\u2014but please check out all their doing with <a href=\"http:\/\/studio-sweet-studio.com\/\">SSS<\/a> if you have a sec. Or even read the post <a href=\"http:\/\/studio-sweet-studio.com\/nate-uteschs-orbital-fleets\/\">there<\/a> as it was intended.<\/p>\n<p><em>via Studio Sweet Studio:<\/em><\/p>\n<p><img src=\"\/wp-content\/uploads\/2011\/10\/OF28.jpg\" alt=\"\" width=\"540\" height=\"358\" \/><img src=\"\/wp-content\/uploads\/2011\/10\/19.jpg\" alt=\"\" width=\"540\" height=\"143\" \/><\/p>\n<p>Our friend Nate Utesch walks us through his very thorough process for his most recent project \u201cOrbital Fleets.\u201d<\/p>\n<p><em>At the retirement of NASA\u2019s US Space Shuttle program, OrbitalFleets is a 30th anniversary poster series. Throughout the course of the year, a large, 2-color, silkscreened poster and a small, full-color, art print will be developed for each of the five orbital vehicles of the United States Space Transportation System.<\/em><\/p>\n<div style=\"clear: both;\"><span style=\"color: #fff;\">.<\/span><\/div>\n<p><img class=\"aligncenter size-full wp-image-370\" title=\"\" src=\"\/wp-content\/uploads\/2011\/10\/110.jpg\" alt=\"\" width=\"540\" height=\"1797\" \/><strong>Creating the CREW SERIES.<\/strong><\/p>\n<p>Phase one: References images! First thing I did was create an archive of images, labeling body parts, hoses, reflections\u2026anything that stood out and I knew I\u2019d wanna mimic in the drawings.<\/p>\n<p>My weapon of choice lately is layers of paper on a lightbox with a bottle of India ink at the ready. Even though I\u2019m just using black ink, I\u2019ll pull one page on top of another and sketch out what will eventually be ink separations in photoshop. Loosely vomiting ink on the paper is the name of the game. Failing miserably at the line between a complete mess and some semblance of an astronaut.<\/p>\n<div style=\"clear: both;\"><span style=\"color: #fff;\">.<\/span><\/div>\n<p><img src=\"\/wp-content\/uploads\/2011\/10\/211.jpg\" alt=\"\" width=\"540\" height=\"2248\" \/><br \/>\nThe three layers of ink that make up \u201cCrew Series No.2\u2033 and the \u201cChallenger\u201d astronaut.<\/p>\n<div style=\"clear: both;\"><span style=\"color: #fff;\">.<\/span><\/div>\n<p><img src=\"\/wp-content\/uploads\/2011\/10\/ink2.jpg\" alt=\"\" width=\"540\" height=\"723\" \/><br \/>\nFinished \u201ctop layer\u201d for the \u201cColumbia\u201d astronaut.<\/p>\n<div style=\"clear: both;\"><span style=\"color: #fff;\">.<\/span><\/div>\n<p><img src=\"\/wp-content\/uploads\/2011\/10\/ink.jpg\" alt=\"\" width=\"540\" height=\"403\" \/><br \/>\nThe ones that made it out alive.<\/p>\n<p>There\u2019s no real magic to be had. My only secret weapon in the whole process is the method of creating a transparent ink layer in photoshop. Maybe it\u2019s no secret but since I started doing it, it\u2019s changed my life. Scan at a higher resolution than I need, greyscale it, level out my whites, convert to bitmap at 1200dpi, convert right back to greyscale\u2014retaining the 1200dpi image and all those fun 90\u00ba bitmap edges\u2014magic wand the white right outta there, resample back down to my end resolution and bam\u2026 pure ink. No paper. Ready for any color. No layer effects.<\/p>\n<div style=\"clear: both;\"><span style=\"color: #fff;\">.<\/span><\/div>\n<p><img src=\"\/wp-content\/uploads\/2011\/10\/step1.jpg\" alt=\"\" width=\"540\" height=\"540\" \/>Then it\u2019s time to put \u2018er back together. The time intensive part is the addition of textures, distress and rough edges.<\/p>\n<p><img src=\"\/wp-content\/uploads\/2011\/10\/step2.jpg\" alt=\"\" width=\"540\" height=\"540\" \/><\/p>\n<p><img src=\"\/wp-content\/uploads\/2011\/10\/step3.jpg\" alt=\"\" width=\"540\" height=\"540\" \/><\/p>\n<p><img src=\"\/wp-content\/uploads\/2011\/10\/step4.jpg\" alt=\"\" width=\"540\" height=\"540\" \/><\/p>\n<div style=\"clear: both;\"><span style=\"color: #fff;\">.<\/span><\/div>\n<p><img src=\"\/wp-content\/uploads\/2011\/10\/detail.jpg\" alt=\"\" width=\"540\" height=\"586\" \/><br \/>\nSome of the texture in the \u201cCrew Series No.2\u2033 image.<\/p>\n<div style=\"clear: both;\"><span style=\"color: #fff;\">.<\/span><\/div>\n<p><strong>ORBITALFLEETS.<\/strong><\/p>\n<p>These posters are the star of the show in the whole project. The \u201cCrew Series\u201d images make a nice little companion to this larger poster series. I thought I\u2019d leave this post with some highlights from the OrbitalFleets project thus far.<\/p>\n<p>In all, I think there are 133 missions that our shuttle program has launched. I\u2019m creating simplified icons as an alternative to the current mission insignias for each launch. My mind goes numb and it feels like heaven. Or maybe my mind goes numb and I get migraines.<\/p>\n<div style=\"clear: both;\"><span style=\"color: #fff;\">.<\/span><\/div>\n<p><img src=\"\/wp-content\/uploads\/2011\/10\/insignias-orig.jpg\" alt=\"\" width=\"540\" height=\"319\" \/>An example of the 28 mission insignias from the Columbia shuttle.<\/p>\n<div style=\"clear: both;\"><span style=\"color: #fff;\">.<\/span><\/div>\n<p><img src=\"\/wp-content\/uploads\/2011\/10\/insignias-new.jpg\" alt=\"\" width=\"540\" height=\"838\" \/>My dumbed down versions.<\/p>\n<div style=\"clear: both;\"><span style=\"color: #fff;\">.<\/span><\/div>\n<p><img src=\"\/wp-content\/uploads\/2011\/10\/favinsignia.jpg\" alt=\"\" width=\"540\" height=\"151\" \/>I thought I\u2019d also share my favorite icon so far. It\u2019s for Challenger\u2019s STS-41-G mission. Launched October 5, 1984 and was the first mission to carry two women and carried the first Canadian into space.<\/p>\n<div style=\"clear: both;\"><span style=\"color: #fff;\">.<\/span><\/div>\n<p><img src=\"\/wp-content\/uploads\/2011\/10\/dataexample.jpg\" alt=\"\" width=\"540\" height=\"1600\" \/>Some of the data shared on the \u201cChallenger\u201d poster.<\/p>\n<div style=\"clear: both;\"><span style=\"color: #fff;\">.<\/span><\/div>\n<p><img src=\"\/wp-content\/uploads\/2011\/10\/printexample.jpg\" alt=\"\" width=\"540\" height=\"1095\" \/>A couple views of the \u201cChallenger\u201d poster all set for print. Notice the \u201cbackground ink\u201d layer from the \u201cCrew Series No.2\u2033 edition became a half tone pattern for the poster. That\u2019s all. Just notice it. Did you notice it? Ok cool, moving on\u2026<\/p>\n<div style=\"clear: both;\"><span style=\"color: #fff;\">.<\/span><\/div>\n<p><img src=\"\/wp-content\/uploads\/2011\/10\/OF2_2.jpg\" alt=\"\" width=\"540\" height=\"358\" \/>Here\u2019s some photography of the finished pieces. Silkscreened \u201cOrbitalFleets\u201d editions were printed by my good friend Shaun Malinowski of Good Stuff Design Co. and the small \u201cCrew Series\u201d editions are from the wonderful lads at Society6. More views of all the prints can be seen at the official <a href=\"http:\/\/www.orbitalfleets.com\">OrbitalFleets webby<\/a>.<\/p>\n<p><img src=\"\/wp-content\/uploads\/2011\/10\/OF19.jpg\" alt=\"\" width=\"540\" height=\"358\" \/><\/p>\n",
        "slug": "orbitalfleets-studio-sweet-studio-interview"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/09\/rail_Dial_Home_480.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2011-07-17 20:05:00",
        "author_name": "Jake Sauer",
        "title": "Brass Rail Tees",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/railshirt_500.jpg\"><img class=\"alignnone size-full wp-image-140\" title=\"railshirt_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/railshirt_500.jpg\" alt=\"\" width=\"500\" height=\"1163\" \/><\/a>A while ago, Corey Rader, co-owner of Fort Wayne&#8217;s best rock venue asked me if I wanted to do a tee design for him. I said &#8220;yes&#8221; and this was the result. The first printing, I tried black ink on a dark gray shirt. I think it turned out pretty swell but I guess when you wear it in a dark bar it can be a lil&#8217; hard to see, ha. The second &#8220;edition&#8221;, black on light gray gives ya a little more contrast. If you&#8217;re wondering, the illustration of the boar head is based off the one mounted inside the bar. They probably still have both for sale if ya ask. It&#8217;s funny since the printing, that this has sprung up almost as their &#8220;official&#8221; logo, when it really just started as a tee design.<\/p>\n<p>BTW, did you know Broadway in Fort Wayne has no &#8220;Street&#8221; or &#8220;Ave&#8221; attached to it? Kinda cool.<\/p>\n",
        "slug": "brass-rail-tees"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/09\/freezone_Dial_Home_480.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2011-07-15 20:08:00",
        "author_name": "Jake Sauer",
        "title": "Free Zone Hits 20",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/freezone_500.jpg\"><img class=\"alignnone size-full wp-image-143\" title=\"freezone_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/freezone_500.jpg\" alt=\"\" width=\"500\" height=\"513\" \/><\/a>Here&#8217;s a quick logo I did for a certain, cool promoter in Indy named Tom. He and his friend, Tim D. have been doing an independent radio show called The Free Zone for 20 years. At 12pm on Fridays, they play punk rock and talk about whatever else gets them going. To celebrate that milestone, I was asked to do an illustration that could be put on any show materials they promoted through the rest of the year. I also did a second version with their caricatures.<\/p>\n<p>The Free Zone can be heard at 88.7 FM WICR or streamed live <a href=\"http:\/\/www.wicr.uindy.edu\/\">here<\/a>.<\/p>\n",
        "slug": "free-zone-hits-20"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/fortiss-dial.jpg",
        "masthead": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/fort-11.jpg",
        "category_name": "Show & Event",
        "postDate": "2011-07-09 19:14:00",
        "author_name": "Matt Kelley",
        "title": "Twice the Forte",
        "postBody": "<p>Last night, there was <em>Fortissimo: A Symphonic Collission of the Precise &amp; The Unbound<\/em>. In a lot of ways, <em>Fortissimo<\/em>\u00a0was OLG doing everything it knows how to do, all at once.<\/p>\n<p>Nate and I were over-the-moon in the weeks and months and year leading up to this event, and it was tremendously exciting to see that over-the-moon feeling spread through such an incredible, enthusiastic, diverse audience.<\/p>\n<p><img class=\"size-full wp-image-429\" title=\"mike_oo_fortiss\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/mike_oo_fortiss.jpg\" alt=\"\" width=\"350\" height=\"525\" \/><\/p>\n<p>Your attendance, and your sense of adventure, meant the world to us.<\/p>\n<p><a href=\"\/dial\/fortissimo\u2014matt-kelley-speaks\">Matt&#8217;s thoughts, leading up to the event<\/a>.<\/p>\n<p><a href=\"\/dial\/fortissimo\u2014nate-utesch-speaks\">Nate&#8217;s thoughts, leading up to the event<\/a>.<\/p>\n<p>And here&#8217;s a great article over at <em>Salon<\/em>\u2014<a href=\"http:\/\/bit.ly\/nmRwfH\" target=\"_blank\">Can the symphony be saved?<\/a>\u2014that talks about exactly why it&#8217;s so awesome that the Fort Wayne Philharmonic is willing to stick its neck out and get as artistically adventurous as they did on this night.<\/p>\n<p><span style=\"font-size: 12px;\">[ photo credit: Drew Allegre ]<\/span><\/p>\n",
        "slug": "twice-the-forte"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/jerseythumb.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2011-06-23 02:03:00",
        "author_name": "OLG Newswire",
        "title": "Team Neighborlink Cycling Jerseys",
        "postBody": "<p><img class=\"alignleft size-full wp-image-374\" title=\"\" src=\"\/wp-content\/uploads\/2011\/10\/nlfw_1.jpg\" alt=\"\" width=\"500\" \/><img class=\"alignleft size-full wp-image-374\" title=\"\" src=\"\/wp-content\/uploads\/2011\/10\/nlfw_2.jpg\" alt=\"\" width=\"500\" \/><img class=\"alignleft size-full wp-image-374\" title=\"\" src=\"\/wp-content\/uploads\/2011\/10\/nlfw_5.jpg\" alt=\"\" width=\"500\" \/><img class=\"alignleft size-full wp-image-374\" title=\"\" src=\"\/wp-content\/uploads\/2011\/10\/nlfw_6.jpg\" alt=\"\" width=\"500\" \/>A <a href=\"https:\/\/twitter.com\/bethelink\">buddy of mine<\/a> in Fort Wayne is collecting volunteers who wanna donate to a good cause and race as a member of \u201cTeam NeighborLink.\u201d He runs a <a href=\"http:\/\/fortwayne.myneighborlink.org\/\">community service program<\/a> for teams of volunteers to provide assistance to folks in need in Fort Wayne. Donors get a cycling kit that includes a jersey and shorts among other things. I got to design \u2018em. Always wanted to design a cycling jersey. A little because I am a heavy commuter\/cyclist myself. But mostly because an excuse to use the five colors in the \u201c<a href=\"http:\/\/en.wikipedia.org\/wiki\/Union_Cycliste_Internationale\">Union Cycliste Internationale<\/a>\u201d racing stripes (seen on every vintage jersey I\u2019ve ever lusted over) is a dream come true.<br \/>\nThe finished cycling kit just came back from the manufacturer the other day and I\u2019m not sure I could be happier with the finished product. UCI stripes, Helvetica and minimal icons. Sweating just thinking about it. Or maybe that\u2019s because I\u2019m wearing it.<\/p>\n",
        "slug": "team-neighborlink-cycling-jerseys"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/PeelanderZ_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2011-06-20 19:07:00",
        "author_name": "Jake Sauer",
        "title": "Peelander-Z at the Brass Rail",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/PeelanderZ_poster_1.jpg\"><img class=\"alignnone size-full wp-image-679\" title=\"PeelanderZ_poster_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/PeelanderZ_poster_1.jpg\" alt=\"\" width=\"500\" height=\"500\" \/><\/a>Peelander-Z<br \/>\nwith Definitely Gary<\/p>\n<p>The Brass Rail<\/p>\n<p>June 20, 2011<\/p>\n",
        "slug": "peelander-z-at-the-brass-rail"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/09\/Portrait_Dial_Home_480.jpg",
        "category_name": "Love & Like",
        "postDate": "2011-06-17 18:00:00",
        "author_name": "Michelle Love",
        "title": "As Seen on TV",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/DupoBabies_Brochure_500.jpg\"><img class=\"size-full wp-image-237 alignnone\" title=\"Dupont Birthplace Brochure\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/DupoBabies_Brochure_500.jpg\" alt=\"Dupont Birthplace Brochure\" width=\"500\" height=\"332\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/Portrait_500.jpg\"><img class=\"size-full wp-image-238 alignnone\" title=\"Olivia Love\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/09\/Portrait_500.jpg\" alt=\"Olivia Love\" width=\"500\" height=\"314\" \/><\/a><iframe src=\"http:\/\/player.vimeo.com\/video\/29040385?title=0&amp;byline=0&amp;portrait=0\" width=\"500\" height=\"281\" frameborder=\"0\"><\/iframe> It is a true blessing to be able to work with a client like <a href=\"http:\/\/www.lutheranhealth.net\/\">Lutheran Health Network<\/a>. As part of the OLG team it has been amazing to take part in the production of their robust 2010-2011 campaign. I always enjoy the work we do for Lutheran Health Network as well as our work for other clients\u2014 but since becoming a new mom\u2014<a href=\"http:\/\/www.theduponthospital.com\/\">Dupont Hospital<\/a> holds a special place in my heart.<\/p>\n<p>I was pregnant for what felt like all of 2010! During that year, OLG along side our partners, Lodge Design, produced new print materials, online videos and a TV spot for the <a href=\"http:\/\/www.theduponthospital.com\/interior.php?t=41\">Dupont Birthplace<\/a> that pulls at any expectant mother\u2019s heartstrings. I couldn\u2019t have been more excited to see these pieces grow and mature within our walls. It not only increased my excitement about my upcoming birth, but also cemented in my mind that the Dupont Birthplace was the only hospital for my new little bundle of joy.<\/p>\n<p>After taking some tours and doing our research, my husband and I decided upon the Dupont Birthplace\u2014even though I always knew it was where we belonged! It only made sense to take advantage of all the Dupont Birthplace had to offer\u2014from the Welcome Baby! program to classes and then to the much appreciated valet parking. We really enjoyed it all\u2014even my husband!<\/p>\n<p>The later part of 2010, I nested and nested even more until we welcomed Miss Olivia Love at 11:27am on December 28<sup>th<\/sup>, 2010.\u00a0 My husband and I spent our New Year\u2019s Eve comfortably at Dupont Birthplace\u2014heading home with our little girl on New Year\u2019s Day. During my stay at Dupont, I couldn\u2019t help but constantly be reminded that the Dupont Birthplace truly is <strong><em>AS SEEN ON TV<\/em><\/strong>.\u00a0 From the staff to the facility, we were 100% satisfied and if I would have had it my way\u2014we would have stayed another week!<\/p>\n<p>I feel blessed to know the Dupont Birthplace both as a client and now as a new mom!<\/p>\n<p>Oh, I almost forgot\u2014the new mom support group at Dupont ROCKS! I am not sure how I would have made it through the first 3-months without those ladies and my new formed friendships.<\/p>\n",
        "slug": "as-see-on-tv"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/fort1.jpg",
        "masthead": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/fort-2.jpg",
        "category_name": "Love & Like",
        "postDate": "2011-06-17 02:20:00",
        "author_name": "OLG Newswire",
        "title": "Fortissimo\u2014Nate Utesch Speaks",
        "postBody": "<p><img class=\"alignleft size-full wp-image-443\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/213.jpg\" alt=\"\" width=\"478\" height=\"1358\" \/>I&#8217;m sitting across from <a href=\"http:\/\/www.fwphil.org\/pages\/v\/57\">Bradley Thachuk<\/a> (associate conductor at the FW Phil and conductor\/arranger of all things tremendous in Fortissimo) at <a href=\"http:\/\/jkodonnells.com\/\">Fort Wayne&#8217;s favorite English football pub<\/a> (one might argue it&#8217;s actually an Irish Pub, but I have yet to take advantage of that side of its accommodations)\u2014we had just watched Real Madrid beat Barcelona 1-0 in the Copa del Rey tournament\u2014and he turns to me and says, &#8220;So&#8230;can Metavari sightread?&#8221; Half pretending my mouth is still full of medium-well ground beef, seared to perfection, I didn&#8217;t answer. &#8220;Nate, do you guys read music?&#8221;<\/p>\n<p>Oh Lord, this is going to be quite an experience.<\/p>\n<p>Not only can we not read music. We don&#8217;t <em>write out <\/em>or notate any of our music. On a good day, we play it exactly the same twice. And everything is synced to laptop programming. When we write, it&#8217;s a massive spill of emotion in a noisy basement. We&#8217;re lucky if we get a shard of salvageable material because most evenings we&#8217;d rather stare at each other&#8217;s faces and talk shop.<\/p>\n<p>I think I said, &#8220;I can tell you where a C is if you give me a second.&#8221;<\/p>\n<p>Metavari has spent about a half decade staring at each others fingers and taking pictures of chord positions so we don&#8217;t forget them. Fortissimo will stretch us to play in stricter parameters than we ever have. And we&#8217;re excited to see how close we can come to messing that up.<\/p>\n<p>In the Fall of 2006, a couple of my best buds and I started making music in my basement. It was an exercise in combining laptop programming with a bunch of old instruments we had collected over the years. No vocals. No drums. Just melody, experimentation and electronics. But by the time the snow melted, we had turned into a full-fledged band with a full-fledged ambiguous band name. <a href=\"http:\/\/www.mtvri.com\/\">Metavari<\/a>. Drums, bass, guitar, keys, programming&#8230;and live visuals. We cobble together found moving pictures from online sources and old recordings and sync &#8217;em up along side interactive elements during our live show\u2014doubles as a distraction to keep the audience from looking at us while we&#8217;re playing. We&#8217;ll be editing live visuals for our performance with the Philharmonic custom for Fortissimo. And pending a response from a regional filmmaker, these visuals might actually be really extraordinary.<\/p>\n<div style=\"clear: left; color: #fff;\">.<\/div>\n<p><img src=\"\/wp-content\/uploads\/2011\/10\/35.jpg\" alt=\"\" \/>In the context of our small worlds, Metavari has been such an incredible ride the last few years (prepare yourself while I sling proud factoids&#8230;feel free to skip to the last paragraph. It won&#8217;t affect the read). In 2009 we signed to two record labels\u2014<a href=\"http:\/\/www.xrarecords.com\/\">Crossroads of America Records<\/a> in the US and <a href=\"http:\/\/friendofminerecords.com\/\">Friend of Mine Records<\/a> in Japan. We released our debut full-length album, &#8220;<a href=\"http:\/\/metavari.bandcamp.com\/album\/be-one-of-us-and-hear-no-noise-2009\">Be One of Us and Hear No Noise<\/a>&#8221; and an <a href=\"http:\/\/shop.metavari.com\/index.php?route=product\/product&amp;product_id=58\">extended version<\/a> for distribution in Japan. I think we&#8217;re up to 6 tours now, from short stints in the Midwest, to several week jaunts across the US and Canada. In 2010 were lucky enough to have been able to showcase at the South by Southwest music conference in Austin, TX and sold out our first show ever in Montreal. We&#8217;re currently writing for a forthcoming record for release in 2012 and another US tour in September.<\/p>\n<div style=\"clear: left; color: #fff;\">.<\/div>\n<p><img src=\"\/wp-content\/uploads\/2011\/10\/44.jpg\" alt=\"\" \/>The most beautiful part of being in a band is the deep friendship that it inadvertently creates. We&#8217;re constantly cooped up with each other. We fight. We laugh. We drink till we can&#8217;t bike home safely. There are seasons where we see each other more than we see our loved ones (one could argue we actually see each other naked more than we see our loved ones). To be able to take part in a collaboration like Fortissimo with people like Bradley Thachuk and the Philharmonic is truly special. We hope that Fortissimo is an organic evening full of surprises and mistakes and gorgeous moments that fill the room with a sense that what is happening is unlike anything that&#8217;s happened in Fort Wayne. And makes us proud to be here.<\/p>\n",
        "slug": "fortissimo-nate-utesch-speaks"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/marah2_dial.jpg",
        "category_name": "Show & Event",
        "postDate": "2011-06-07 19:27:00",
        "author_name": "Matt Kelley",
        "title": "Marah at The Brass Rail, June 7 2011",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/marah2.jpg\"><img class=\"alignnone size-full wp-image-666\" title=\"marah2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/marah2.jpg\" alt=\"\" width=\"680\" height=\"1052\" \/><\/a>Marah<\/p>\n<p>The Brass Rail<\/p>\n<p>June 7, 2011<\/p>\n",
        "slug": "marah-at-the-brass-rail-june-7-2011"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/fort.jpg",
        "masthead": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/fort-3.jpg",
        "category_name": "Love & Like",
        "postDate": "2011-06-02 02:11:00",
        "author_name": "Matt Kelley",
        "title": "Fortissimo\u2014Matt Kelley Speaks",
        "postBody": "<p>In late 2009, I was asked to serve on an audience development committee for The Phil. It was a great group, and resulted in an really successful program\u2014Phil U. Also, though, at that first meeting\u2014December 3, 2009 at the Dash-In, with Andrew Constantine, J.L. Nave, Jeff Hunsinger and Samantha Teter\u2014I took a one-sheet describing a little something Nate and I had been dreaming about for awhile&#8230;the relatively insane idea that perhaps Fort Wayne&#8217;s ridiculously great orchestra would perform original music with some of Fort Wayne&#8217;s ridiculously great rock bands. And maybe there&#8217;d be a national twist to it, with a third band. I mean, it was a daydream. There&#8217;s no way something like that would happen. Right?<\/p>\n<p>When I first joined the Philharmonic&#8217;s board, they said that concerts are usually planned and figured out a full 18 months in advance. 18 months?! I couldn&#8217;t believe it. If there&#8217;s one rule about bands, it&#8217;s that most bands are <em>broken up<\/em> in 18 months. Well, a year-and-a-half later&#8230;here we go.<\/p>\n<p>I think there are two stories here: First off, it&#8217;s just going to be an incredibly terrific, wildly creative evening of music\u2014from complex classical pieces to instrumental post-rock, from indie-folk to power-pop, all dropped in The Phil&#8217;s blender and shared as a one-of-a-kind, awesomely delicious and fun musical experience.<br \/>\nSecondly, what does it say about an artistic and cultural community that has the bravery and the sense of adventure to bring together two ends of the musical spectrum in Fort Wayne\u2014our amazing Philharmonic and the original rock bands known for sweating it out at clubs like the Brass Rail\u2014for a single concert? It says some amazing things, frankly. It&#8217;s an incredible statement about the progressive, collaborative spirit of artists, musicians\u2014and all of us as fans, far and wide.\u00a0A community that has events like this is the kind of community that I want to live in.<\/p>\n<p>At first blush, <em>Fortissimo<\/em> seems to have come from nowhere. But realistically, it already has a track record of success: from The Phil&#8217;s sold out performance with Ben Folds (best friends and frequent tour mate of Clem Snide), to the arrangements and performance of Heather Headley&#8217;s concert with The Phil, to the adventurous programming and innovative presentations of the Constantine era, to the you-better-believe-local-bands-can-own-an-enormous-stage approach of <em>Down the Line<\/em> (an Embassy Theatre fundraiser originally concepted and curated by One Lucky Guitar)&#8230;<em>Fortissimo<\/em> embodies the best elements of each of those events, and then presents them in a single setting. Expect the incredible.<\/p>\n",
        "slug": "fortissimo-matt-kelley-speaks"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/queers-rail_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2011-05-28 19:24:00",
        "author_name": "Jake Sauer",
        "title": "The Queers, The Front & FxNx",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Queers_RailPoster.jpg\"><img class=\"alignnone size-full wp-image-702\" title=\"Queers_RailPoster\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Queers_RailPoster.jpg\" alt=\"\" width=\"500\" height=\"750\" \/><\/a>The Queers<br \/>\nwith The Front and Flamingo Nosebleed<\/p>\n<p>The Brass Rail<\/p>\n<p>May 28, 2011<\/p>\n<p><em>This poster was screen-printed by Good Stuff Design too.<\/em><\/p>\n",
        "slug": "the-queers-the-front-fxnx"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Manges_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2011-05-28 19:18:00",
        "author_name": "Jake Sauer",
        "title": "Manges (Italy) Added to Show!",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/MangesPoster2.jpg\"><img class=\"alignnone size-full wp-image-696\" title=\"MangesPoster2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/MangesPoster2.jpg\" alt=\"\" width=\"500\" height=\"772\" \/><\/a>The Manges from Italy were added to the already great lineup!<br \/>\nI had to promote these fellas too!<\/p>\n",
        "slug": "manges-italy-added-to-show"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/eyethumb.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2011-05-21 02:35:00",
        "author_name": "OLG Newswire",
        "title": "\"All Eyes on Me\" Art Show at Conspiracy",
        "postBody": "<p><img src=\"\/wp-content\/uploads\/2011\/10\/eyefinal_1.jpg\" alt=\"\" width=\"600\" \/><img src=\"\/wp-content\/uploads\/2011\/10\/eyefinal_2.jpg\" alt=\"\" width=\"600\" \/><img src=\"\/wp-content\/uploads\/2011\/10\/eyefinal_3.jpg\" alt=\"\" width=\"600\" \/><img src=\"\/wp-content\/uploads\/2011\/10\/eyefinal_4.jpg\" alt=\"\" width=\"600\" \/>I was invited to contribute a piece to a show in Fort Wayne called \u201cAll Eyes on Me.\u201d It\u2019s at a new gallery\/boutique called Conspiracy\u2014whose logo is a variation on the \u201call seeing eye.\u201d<\/p>\n",
        "slug": "all-eyes-on-me-art-show-at-conspiracy"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2011-05-20 21:11:00",
        "author_name": "OLG Newswire",
        "title": "Identifying Fort Wayne Trails",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/trails.jpg\"><img class=\"alignnone size-full wp-image-326\" title=\"trails\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/trails.jpg\" alt=\"\" width=\"500\" height=\"967\" \/><\/a><\/p>\n<p>At One Lucky Guitar, many of us bike to work (or at least get our wheels out over the weekend for a bit of exercise). In fact, we recently received the designation of &#8216;Bicycle Friendly Business&#8217; from the League of American Bicyclists. And our very own Drew Kora sits on the Board of Directors for Fort Wayne Trails. In short, we live on the city&#8217;s bike lanes, bike routes and trails. So, it was much to our delight when Fort Wayne Trails approached us about designing a new logo. We immediately said yes, and went to work crafting a new identity for an organization that shares our greenway passion.<\/p>\n<div><em>&#8220;We arrived at a new identity that we believe captures who we are as an organization, namely, an enterprise with staying power, strength, focus, energy and commitment to connecting population centers throughout the Fort Wayne and Allen County area.<\/em><em>We&#8217;re thrilled to unveil our new logo and applaud One Lucky Guitar for the creativity, substance, intelligence and cool factor they&#8217;ve infused into our brand.&#8221;<\/em><\/p>\n<p>\u2014 Mark Pope, Fort Wayne Trails&#8217; Chairman of the Board<\/p>\n<p>We designed the logo to highlight the accomplishments and history of trail advocacy, planning and fundraising that Fort Wayne Trails will carry on in place of the organizations that proceeded it. The simple lines of the logo represent the 61+ miles of trails that meander though our region&#8217;s neighborhoods, farms, urban areas and waterways. The motto Activus Transportare (Latin for &#8216;active transportation&#8217;) is a nod to the healthy and environmentally friendly benefits the trails bring to our community by encouraging people to get outside and get active.<\/p>\n<\/div>\n<p>Even Fort Wayne Mayor, Tom Henry, is enthusiastic about what the new Trails identity means for our city.<\/p>\n<p><em>&#8220;I hope this logo becomes synonymous with community pride. Our trails add to the aesthetics and offerings of our community.&#8221;<\/em><\/p>\n<p>\u2014 Fort Wayne Mayor, Tom Henry<\/p>\n",
        "slug": "identifying-fort-wayne-trails"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2011-05-20 21:11:00",
        "author_name": "OLG Newswire",
        "title": "Jazzin' Up Jazzin' with the PHIL",
        "postBody": "<h1><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/jazz_1.jpg\"><img class=\"alignleft size-full wp-image-324\" title=\"jazz_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/jazz_1.jpg\" alt=\"\" width=\"500\" height=\"336\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/jazz2.jpg\"><img class=\"alignleft size-full wp-image-325\" title=\"jazz2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/jazz2.jpg\" alt=\"\" width=\"500\" height=\"336\" \/><\/a><\/h1>\n<h1>Jazzin&#8217; Up\u00a0<em>Jazzin&#8217;\u00a0<\/em><em>with the PHIL<\/em><\/h1>\n<p>We had a great time designing the invitations and materials for tonight&#8217;s annual Philharmonic fundraiser,<em>Jazzin&#8217; with the Phil<\/em>. The gala \u2014 The Phil&#8217;s premier event \u2014 includes dinner, drinks, jazzin&#8217; music, and a live and silent auction. Our own Matt Kelley sits on the Board of Directors and as a team, One Lucky Guitar makes a habit of supporting the local arts. Plus, we think it&#8217;s fun. Here&#8217;s a glimpse of the handiwork.<\/p>\n<p><em>&#8220;When creating the invitation, we wanted to hold true to The Phil brand\u2014with a touch of bright yellow and blue\u2014to convey the sense of excitement that goes with the event&#8217;s springin&#8217; atmosphere.<\/em><\/p>\n<div>\n<p><em>The custom shape of the invite and design cues were inspired by old jazz posters I found. The hope was to end up with a piece that would stand out among the large amount of mail some of the guests might typically receive, and embody The Phil&#8217;s Jazzin&#8217; theme.&#8221;<\/em><\/p>\n<p>\u2013 Art director, Jake Sauer<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n",
        "slug": "lafayette-street-incidents-12"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_DialLanding2.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_masthead3.jpg",
        "category_name": "News & Word",
        "postDate": "2011-05-16 15:29:00",
        "author_name": "OLG Newswire",
        "title": "One Lucky Guitar and Partners Receive DSANI Star Award",
        "postBody": "<p>For Immediate Release: May 16, 2011<br \/>\nContact: Matt Kelley<br \/>\n<a href=\"mailto:matt@oneluckyguitar.com\">matt@oneluckyguitar.com<\/a><br \/>\n260 969-6672<\/p>\n<p>(Fort Wayne, Ind.) One Lucky Guitar, Inc. (OLG), recently received a 2011 Star Award from the <a title=\"DSANI\" href=\"http:\/\/www.dsani.org\/\" target=\"_blank\">Down Syndrome Association of Northeast Indiana<\/a> (DSANI) alongside partners <a title=\"Lutheran Health Network\" href=\"http:\/\/www.lutheranhealth.net\/\" target=\"_blank\">Lutheran Health Network<\/a> (LHN) and Indianapolis-based <a title=\"Lodge Design\" href=\"http:\/\/www.lodgedesign.com\/main\/\">Lodge Design<\/a>. The annual award is given to organizations that have made a positive impact on the people of northeast Indiana with Down syndrome and their families. The 2011 award recipients were nominated by DSANI members and were presented with their awards at DSANI&#8217;s annual meeting.<\/p>\n<p>The LHN campaign that earned the local design &amp; marketing boutique the recognition highlighted various health-related stories with positive outcomes, including a 30-second Dupont Hospital Birthplace TV commercial featuring the Fleischer family. The commercial portrayed Mindy and Chris Fleischer and their three children. While the commercial focused on the Fleischer\u2019s youngest child Gavin\u2019s early arrival and unique NICU experience at Dupont Hospital, their middle child (who has Down syndrome) was featured as well.<\/p>\n<p>&#8220;Our\u00a0goal all along was\u00a0to provide\u00a0a\u00a0genuine glimpse into the daily life of this great Dupont family;\u00a0Tristan being one of three Dupont babies featured,&#8221; said Alice Robinson, vice president of marketing and planning, Lutheran Health Network.\u00a0 &#8220;We are very pleased that the commercial has been so well received and hope that it leads to further inclusion of individuals who may not always get the limelight.\u00a0 It&#8217;s an honor to be recognized by an organization that understands the value of providing support and advocacy to individuals who have so much to offer.&#8221;<\/p>\n<p>According to Kimberly McCoy, director of DSANI, the organization felt the campaign highlighting the Fleischer family as a happy, healthy success story was an excellent example of community inclusion.<\/p>\n<p>\u201cOur goal was to take a route that would reveal the meaningful relationships that LHN\u2019s caregivers and hospitals establish with their patient families,\u201d says Matt Kelley, OLG\u2019s owner. \u201cThe employees of Lutheran Health Network commit to building those relationships every day, every time they interact with their patients. We simply found a way to convey the strength, focus and positivity that LHN has empowered this particular family with through superior patient care.\u201d<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>About DSANI<\/strong><\/span><\/p>\n<p>The mission of DSANI is to enhance the lives of people affected by Down syndrome, advocate on their behalf, provide information and support to families and professionals, and promote acceptance and inclusion of people with Down syndrome in northeast Indiana.<\/p>\n<p>The organization provides support and resources to individuals with Down syndrome, their families, medical and service professionals, educators and community members.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>About One Lucky Guitar, Inc.<\/strong><\/span><\/p>\n<p>One Lucky Guitar, a Fort Wayne-based design &amp; marketing boutique, was founded in November, 2000 and specializes in high-concept design, advertising and marketing, providing clients with top-shelf creative work and full service through strategic partnerships. Advertising clients include Arts United, AWS, Carson Boxberger, Grand Wayne Center, MKM Design, J K O\u2019Donnell\u2019s, Northeast Indiana Regional Partnership, STAR, the Talent Initiative, United Way of Allen County and Matilda Jane Clothing Company. With Indianapolis\u2019 Lodge Design, OLG is the agency of record for the Lutheran Health Network.<\/p>\n<p>OLG\u2019s community involvement is highly regarded, with work for organizations including the Downtown Improvement District, Embassy Theatre, Fort Wayne Philharmonic, Fort Wayne Women\u2019s Bureau, Fort Wayne Trails and Vision 2020.<\/p>\n<p>The company made its early reputation on work in the music industry, for labels and artists including Robert Plant, Alison Krauss, Willie Nelson, John Prine, and Smithsonian Folkways Recordings (Washington, D.C.), among others.<\/p>\n<p>To learn more about OLG, contact <a href=\"mailto:hello@oneluckyguitar.com\">hello@oneluckyguitar.com<\/a>.<\/p>\n<p>###<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "one-lucky-guitar-and-partners-receive-dsani-star-award"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/Taylor_Dial_Home_480.jpg",
        "category_name": "News & Word",
        "postDate": "2011-05-05 18:46:00",
        "author_name": "OLG Newswire",
        "title": "OLG Gets a Newbie",
        "postBody": "<p><img class=\"size-full wp-image-254 alignnone\" title=\"Taylor_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/Taylor_500.jpg\" alt=\"\" width=\"500\" height=\"316\" \/><\/p>\n<p>We\u2019ve added onto our team here at OLG with a full time number 10, and we consider ourselves lucky to see our downtown boutique growing and changing this year. <a href=\"http:\/\/www.twitter.com\/taylorgraves\">Taylor Graves<\/a>, a San Diego native, is our newest OLG\u2019er. She graduated from Miami University of Ohio in 2008 with a bachelor\u2019s degree in Mass Communications and brings public relations expertise and a passion for social media to the OLG family.\u00a0Oh, and she rides a 1960 vintage Schwinn. Welcome to the team, Taylor!<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "olg-gets-a-newbie"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_DialLanding.jpg",
        "masthead": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2012\/01\/OLG_PressRelease_masthead.jpg",
        "category_name": "News & Word",
        "postDate": "2011-05-02 14:44:00",
        "author_name": "OLG Newswire",
        "title": "One Lucky Guitar Receives National and Regional Accolades",
        "postBody": "<p>For Immediate Release: May 2, 2011<br \/>\nContact: Matt Kelley<br \/>\n<a href=\"mailto:matt@oneluckyguitar.com\">matt@oneluckyguitar.com<\/a><br \/>\n260 969-6672<\/p>\n<p>(Fort Wayne, Ind.) One Lucky Guitar, Inc. (OLG), recently received regional and national accolades, putting their work, and their clients, on the map. Recognized for projects across the board, from TV commercials to t-shirts, the awards highlight the vast capabilities of the growing local design &amp; marketing boutique.<\/p>\n<p>At the 2010, 31st Annual National Telly Awards, OLG was decorated with two Bronze awards. Alongside partners, Lodge Design and Explore Media, OLG was recognized for a 30 second TV spot created for the Lutheran Health Network. The agency\u2019s &#8220;Talent Made Here&#8221; web video campaign, created in tandem with Explore Media for the Northeast Indiana Fund\u2019s Talent Initiative, was also awarded.<\/p>\n<p>\u201cTo have our hard work recognized in this way is quite the accomplishment,\u201d says Matt Kelley, OLG\u2019s owner. \u201cAt One Lucky Guitar, we seek to design and deliver work that will resonate with our clients and their customers. We take these awards as a badge that we\u2019ve done just that.\u201d<\/p>\n<p>After being recognized locally at the Fort Wayne Addy Awards, presented by the American Advertising Federation of Fort Wayne, with six Gold Medals\u2014three of OLG\u2019s winning projects continued on to the district level to receive Silver Addys. District six comprises all local winners from across Illinois, Indiana and Michigan. OLG\u2019s wins include the 2020 Vision brochure, created for Young Leaders of Northeast Indiana (YLNI) (photography by Kelly Lynch and copy by YLNI members), the 2010 Walk a Mile in Her Shoes t-shirt, created for the Fort Wayne Woman\u2019s Bureau, and the Lucky Ten book, created by and for One Lucky Guitar. These winners will now advance to compete against 40,000 other entries in the national ADDY\u00ae Awards, the world\u2019s largest advertising competition.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>About One Lucky Guitar, Inc.<\/strong><\/span><br \/>\nOne Lucky Guitar, a Fort Wayne-based design &amp; marketing boutique, was founded in November, 2000 and specializes in high-concept design, advertising and marketing, providing clients with top-shelf creative work and full service through strategic partnerships. Advertising clients include Arts United, AWS, Carson Boxberger, Grand Wayne Center, MKM Design, J K O\u2019Donnell\u2019s, Northeast Indiana Regional Partnership, STAR, the Talent Initiative, United Way of Allen County and Matilda Jane Clothing Company. With Indianapolis\u2019 Lodge Design, OLG is the agency of record for the Lutheran Health Network.<\/p>\n<p>OLG\u2019s community involvement is highly regarded, with work for organizations including the Downtown Improvement District, Embassy Theatre, Fort Wayne Philharmonic, Fort Wayne Women\u2019s Bureau, Fort Wayne Trails and Vision 2020.<\/p>\n<p>The company made its early reputation on work in the music industry, for labels and artists including Robert Plant, Alison Krauss, Willie Nelson, John Prine, and Smithsonian Folkways Recordings (Washington, D.C.), among others.<\/p>\n<p>To learn more about OLG, contact <a href=\"mailto:hello@oneluckyguitar.com\">hello@oneluckyguitar.com<\/a>.<\/p>\n<p>###<\/p>\n",
        "slug": "one-lucky-guitar-receives-national-and-regional-accolades"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/recycle_dial_home_480.jpg",
        "category_name": "News & Word",
        "postDate": "2011-05-02 13:40:00",
        "author_name": "OLG Newswire",
        "title": "Go Green!",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/recycle_1_500.jpg\"><img class=\"alignleft size-full wp-image-494\" title=\"recycle_1_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/recycle_1_500.jpg\" alt=\"\" width=\"500\" height=\"373\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/recycle_2_500.jpg\"><img class=\"alignleft size-full wp-image-495\" title=\"recycle_2_500\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/recycle_2_500.jpg\" alt=\"\" width=\"500\" height=\"373\" \/><\/a>In attempt to make One Lucky Guitar a more environmentally friendly place, our recycling program officially kicked off on Earth Day last month thanks to our &#8220;Summer of Balance&#8221; initiative (a.k.a. SOB). All our desk trash cans are now designated for recyclable materials only, in addition to a few green bins we have placed around the office. We also coordinated and funded a recycling dumpster out back for the entire building.<\/p>\n<p>Great job making this happen team OLG&#8230;.. remember to wash out those cans and bottles!<\/p>\n",
        "slug": "go-green"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2011-04-15 21:05:00",
        "author_name": "OLG Newswire",
        "title": "1 under 40",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/33.jpg\"><img class=\"alignnone size-full wp-image-320\" title=\"3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/33.jpg\" alt=\"\" width=\"520\" height=\"328\" \/><\/a><\/p>\n<p>We couldn&#8217;t be more proud of Nate Utesch, who, along with 39 other deserving youngsters, was recognized by\u00a0<em>Greater Fort Wayne Business Weekly<\/em>\u00a0at their annual\u00a0<em>40 under 40<\/em>\u00a0ceremony. Nate&#8217;s work at One Lucky Guitar and continued service to our community \u2014 including the tremendous work of his band (Metavari) and the beautiful, thought-provoking arts &amp; lit quarterly he curates (<em>Ferocious<\/em>) \u2014 have helped create a musical and artistic landscape that was unheard of in the Summit City just a few years ago. Plus, his interview in the\u00a0<em>40 under 40<\/em>\u00a0program booklet is an absolute must-read. Click\u00a0<a title=\"40 Under 40, page 50\" href=\"http:\/\/oneluckyguitar.com\/dial-archive\/enews\/041511\/GFW_40Under40_pg50.pdf\" target=\"_blank\">here<\/a>\u00a0for the PDF. Find out more about\u00a0<a title=\"MTVRI.com\" href=\"http:\/\/www.mtvri.com\/\" target=\"_blank\">Metavari<\/a>\u00a0at this link, and explore the world of\u00a0<a title=\"Ferocious Quarterly\" href=\"http:\/\/fe.rocious.com\/\" target=\"_blank\"><em>Ferocious<\/em><\/a>\u00a0here.<\/p>\n",
        "slug": "1-under-40"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2011-04-15 21:05:00",
        "author_name": "OLG Newswire",
        "title": "DSANI Star Award for Dupont Birthplace Campaign",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/210.jpg\"><img class=\"alignnone size-full wp-image-319\" title=\"2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/210.jpg\" alt=\"\" width=\"520\" height=\"290\" \/><\/a><\/p>\n<h1>Compliments, Publicity<\/h1>\n<p>American short story author and novelist Thomas Wolfe (1900\u20131938) once said, &#8220;You have reached the pinnacle of success as soon as you become uninterested in money, compliments or publicity.&#8221; We&#8217;re getting there. In the meantime&#8230;<\/p>\n<p><strong>DSANI Star Award<\/strong><br \/>\nEvery year, DSANI (Down Syndrome Association of Northeast Indiana) recognizes organizations and individuals who have made a positive impact on the people of Northeast Indiana with Down syndrome and their families. Alongside Lutheran Health Network, the OLG-Lodge team was humbled to be recognized for our marketing work for Dupont Hospital&#8217;s Birthplace, a campaign that featured the Fleischer family.<\/p>\n<p>As three-time Birthplace parents, we knew that Mindy and Chris Fleischer would be able to tell a truly well-rounded story about their unique experiences at Dupont Hospital. While the 30-second television commercial focused on their youngest child Gavin&#8217;s early arrival and time in the NICU, what we really wanted to display was this family&#8217;s strength, focus and positivity. The imagery and film of eldest child Raina, middle child Tristan (a child with Down syndrome) and Gavin playing together, and the pride in their parents eyes, conveyed more about the amazingly beautiful experience of being a parent than we would have ever been able to achieve with actors, actresses and catchy jingles. They were (and are) perfect.<\/p>\n<p>See the spot\u00a0<a href=\"http:\/\/www.vimeo.com\/10007191\" target=\"_blank\">here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "dsani-star-award-for-dupont-birthplace-campaign"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2011-04-15 21:05:00",
        "author_name": "OLG Newswire",
        "title": "Matilda Jane Clothing's House of Clouds",
        "postBody": "<h1><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/16.jpg\"><img class=\"alignnone size-full wp-image-318\" title=\"1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/16.jpg\" alt=\"\" width=\"520\" height=\"800\" \/><\/a><\/h1>\n<p>One Lucky Guitar&#8217;s marketing relationship with Matilda Jane Clothing dates back to 2004 \u2014 when the soon-to-be thriving clothing company was a side-project-(to-a-side-project) steadily gaining steam in a spare room of Denise DeMarchis&#8217; home, and the nascent OLG was a side-project-(in-case-the-whole-music-thing-didn&#8217;t-work-out) in the kitchen of Matt Kelley&#8217;s Columbia Avenue apartment. Sparks flew. It&#8217;s no understatement to say that OLG&#8217;s work for MJC put the company on the map in a big way. (How you read that is up to you; both ways are true.) These days, the two companies are neighbors in downtown&#8217;s Bricktown quadrangle (Clay\/Brackenridge &amp; Lafayette\/Douglas). One of them is a truly worldwide phenomenon and Fort Wayne&#8217;s best kept secret. The other is sending you this electronic newsletter.<\/p>\n<p>And yet, and yet&#8230;the girl never lost her way. Every now and again, Matilda Jane will return from her global adventures and grace OLG with her presence \u2014 and the kinds of projects that art directors everywhere have spent their whole lives dreaming about.<\/p>\n<p>For 2011&#8217;s Spring line,\u00a0House of Clouds, we created the marketing collateral for both the toddlers-to-tweens collection (Joy,\u00a0Laughter\u00a0and\u00a0Possibility) and MJC&#8217;s new, first ever college-aged line. Best part? Marketing kickoff for the Fall 2011 line starts later this week&#8230;<\/p>\n",
        "slug": "matilda-jane-clothing"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2011-04-15 21:05:00",
        "author_name": "OLG Newswire",
        "title": "OLG's own in YLNI Leadership Institute",
        "postBody": "<p><span style=\"color: #000000;\"><strong><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/25.jpg\"><img class=\"alignnone size-full wp-image-297\" title=\"2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/25.jpg\" alt=\"\" width=\"515\" height=\"366\" \/><\/a><br \/>\n<\/strong><\/span>The 2011 class of YLNI&#8217;s Leadership Institute included our own Bridget Pearson, account coordinator. The Leadership Institute is a dynamic program that includes interactive sessions and hands-on instruction by SME&#8217;s on topics that range from DiSC assessments to board service and community involvement. Congratulations, Bridget!<\/p>\n<p>(It was also great to see Monica Freeman, Vision 2020 coordinator for Northeast Indiana Regional Partnership (and former OLG intern) as an Institute grad.)<\/p>\n",
        "slug": "olgs-own-in-ylni-leadership-institute"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0713.jpg",
        "category_name": "News & Word",
        "postDate": "2011-04-15 21:05:00",
        "author_name": "OLG Newswire",
        "title": "Two Tellys",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/42.jpg\"><img class=\"alignleft size-full wp-image-321\" title=\"4\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/42.jpg\" alt=\"\" width=\"520\" height=\"367\" \/><\/a><span class=\"Apple-style-span\" style=\"font-size: 16px; color: #444444; line-height: 24px;\">Lastly, good news has arrived from the Telly Awards \u2014<em> the premier awards honoring outstanding commercials and programs, as well as the finest video and film<\/em>, as they say. We received two Bronze Tellys! Along with our good buddies at Lodge Design and Explore Media, we were recognized for the :30 &#8220;I Chose Lutheran Health Network&#8221; TV spot, created for Lutheran Health Network. The &#8220;Talent Made Here&#8221; web video campaign (created for Northeast Indiana Fund \/ Talent Initiative) received recognition as well. These videos, also produced with the talented team at Explore Media, can be viewed <a href=\"http:\/\/www.talentmadehere.com\/videos\" target=\"_blank\">here<\/a>. Oh, and it turns out, in Tellyville there are only Bronze and Silver awards, so these Bronzes are kinda like Silvers. If you&#8217;re keeping track, that is. We&#8217;re not. We&#8217;re totally over it.<\/span><\/p>\n",
        "slug": "two-tellys"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2011-04-15 21:05:00",
        "author_name": "OLG Newswire",
        "title": "Win at Regional Addys",
        "postBody": "<p><span style=\"color: #000000;\"><strong><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/52.jpg\"><img class=\"alignnone size-full wp-image-322\" title=\"5\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/52.jpg\" alt=\"\" width=\"520\" height=\"408\" \/><\/a><br \/>\n<\/strong><\/span>The OLG team had a ball at the Fort Wayne Addys a few weeks ago, and we&#8217;ve been pleasantly surprised to learn that some of our local winners went up to the regional level (District Six: Illinois, Indiana, Michigan) and earned some more hardware. The following projects each received Silver Addys at the district level:<\/p>\n<p><em>2020 Vision brochure<\/em>\u00a0(pictured below), created for Young Leaders of Northeast Indiana, with photography by our buddy Kelly Lynch and written words by YLNI members<\/p>\n<p><em>Walk a Mile in Her Shoes t-shirt<\/em>, created for Fort Wayne Women&#8217;s Bureau<\/p>\n<p><em>Lucky Ten book<\/em>, created for One Lucky Guitar<\/p>\n",
        "slug": "win-at-regional-addys"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/silverthumb1.jpg",
        "masthead": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/silverscreen.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2011-04-13 00:47:00",
        "author_name": "OLG Newswire",
        "title": "Silver Screen Society Contribution",
        "postBody": "<p><img class=\"alignleft size-full wp-image-348\" title=\"\" src=\"\/wp-content\/uploads\/2011\/10\/141.jpg\" alt=\"\" \/><img class=\"alignleft size-full wp-image-349\" title=\"\" src=\"\/wp-content\/uploads\/2011\/10\/411.jpg\" alt=\"\" width=\"600\" height=\"600\" \/><img class=\"alignleft size-full wp-image-350\" title=\"\" src=\"\/wp-content\/uploads\/2011\/10\/511.jpg\" alt=\"\" width=\"600\" height=\"600\" \/><img class=\"alignleft size-full wp-image-346\" title=\"\" src=\"\/wp-content\/uploads\/2011\/10\/6.jpg\" alt=\"\" width=\"600\" height=\"600\" \/><img class=\"alignleft size-full wp-image-347\" title=\"\" src=\"\/wp-content\/uploads\/2011\/10\/7.jpg\" alt=\"\" width=\"600\" height=\"600\" \/>Earlier this year I was invited to contribute to the <a href=\"http:\/\/www.silverscreensociety.com\/\">Silver Screen Society<\/a>. SSS is an ongoing project curated by illustrators, Adam Hanson, Brandon Schaefer and Trevor Basset. They\u2019ve gathered teams of illustrators and designers who are contributing pieces inspired by a different film each month. I\u2019m on April\u2019s roster. Sharing the wealth with the likes of Jordan Gray, Richard Perez, Olimpia Zagnoli, Mitch Blunt, Anton Wefl\u00f6, Chris Haley, Timo Meyer, Scott Hill and Brandon Schaefer. Quite humbling to say the least.<\/p>\n<p>April\u2019s film is <a href=\"http:\/\/en.wikipedia.org\/wiki\/The_Third_Man\"><em>The Third Man<\/em><\/a>, directed by Carol Reed. It\u2019s a 1949 British film noir set in a post-World War II Vienna Austria. When I watched this flick something stood out to me immediately. The score. Viennese folk music played by a single musician on a single instrument. No orchestration. No orchestra. Just one man, <a href=\"http:\/\/www.zither.us\/files\/karas_autograph.jpg\">Anton Karas<\/a>, and his <a href=\"http:\/\/en.wikipedia.org\/wiki\/Zither\">zither<\/a>. Anton would become best known for <em>The Third Man<\/em> score, and its title track peaked in 1950 at #1 in the international music charts.<\/p>\n<p>So, that was my focus. Anton. And secondly, a quick, geometric drawing of the environment that Reed creates in the film. Which apparently was pretty captivating to the majority of SSS\u2019s April roster because it looks like more than half the team has incorporated some sort of interpretation\u2014ie, the little buildings, streets and ferris wheel from the pinnacle Orson Welles scene.<\/p>\n<p>I\u2019m really happy with how it turned out in the end. And the work from the rest of the April team is just phenomenal. Take a second to visit <a href=\"http:\/\/www.silverscreensociety.com\/\">Silver Screen Society<\/a> or see all the contributions at a glance <a href=\"http:\/\/silverscreensociety.tumblr.com\/archive\">here<\/a> \u2026 and make sure to vist \u2018em each Wednesday as the rest of the April roster goes live.<\/p>\n",
        "slug": "silver-screen-society-contribution"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2011-03-14 20:59:00",
        "author_name": "OLG Newswire",
        "title": "Auer Center for Arts & Culture",
        "postBody": "<p>&nbsp;<\/p>\n<h1><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/29.jpg\"><br \/>\n<\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/51.jpg\"><img class=\"alignleft size-full wp-image-315\" title=\"5\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/51.jpg\" alt=\"\" width=\"520\" height=\"350\" \/><\/a><\/h1>\n<p>It meant a great deal for us to see the success of one of our Addy winners, Arts United&#8217;s capital campaign prospectus <em>A Home for the Arts<\/em>, as the former FourthWave building was recently purchased by Arts United and re-christened Auer Center for Arts &amp; Culture. While this is simply the next step in the establishment of Arts United&#8217;s downtown arts campus, it&#8217;s a significant step, and one that we&#8217;re thrilled to support. We hope that you&#8217;ll consider supporting the capital campaign, too, as well as your workplace&#8217;s annual Arts United fund drive. Find out more at <a href=\"http:\/\/www.artsunited.org\/\">ArtsUnited.org<\/a>.<\/p>\n",
        "slug": "auer-center-for-arts-culture"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2011-03-14 16:23:00",
        "author_name": "OLG Newswire",
        "title": "Fun Times at the Addy Prom",
        "postBody": "<h1><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/15.jpg\"><img title=\"1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/15.jpg\" alt=\"\" width=\"520\" height=\"372\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/29.jpg\"><img title=\"2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/29.jpg\" alt=\"\" width=\"520\" height=\"350\" \/><\/a><\/h1>\n<p>We had a great time at the annual Advertising Federation of Fort Wayne&#8217;s prom-themed 2010-2011 Addy Awards. The entire OLG team was joined by several great clients and partners, including the fine folks from Lodge Design, and our entire advertising and marketing community is (generally) a pleasure to spend time with. There&#8217;s just an incredible amount of great work being done in Northeast Indiana, and it&#8217;s a real honor to see some of our projects recognized amongst that work. This year, we received nine Gold Addys and five Silver Addys, for projects and campaigns including:<\/p>\n<p><strong>Arts United<\/strong>: Logo, Home for the Arts prospectus and DESSERT posters<br \/>\n<strong>AWS<\/strong>: www.awsusa.com website<br \/>\n<strong>Cinema Center<\/strong>: LebowskiFest poster<br \/>\n<strong>Fort Wayne Women&#8217;s Bureau<\/strong>: Walk a Mile in Her Shoes t-shirts<br \/>\n<strong>Indiana Michigan Power<\/strong>: Powering the Future economic development brochure<br \/>\n<strong>Lutheran Health Network<\/strong>: Dupont Hospital TV, Dupont Hospital outdoor, RediMed newspaper and Lutheran Hospital TV (music) (all in collaboration with @LodgeDesign)<br \/>\n<strong>Northeast Indiana Fund \/ Talent Initiative<\/strong>:\u00a0<a href=\"http:\/\/www.talentmadehere.com\/\">www.talentmadehere.com<\/a>\u00a0website<br \/>\n<strong>Young Leaders of Northeast Indiana<\/strong>: 2020 Vision brochure<\/p>\n<p>We also received one of those Addys that kinda comes with an asterisk, because it was in the &#8220;Advertising Agency ~ Self Promotion&#8221; category. Our 48-page &#8216;Lucky Ten&#8217; yearbook received a Gold Addy and was one of four Judge&#8217;s Choice winners at the end of the night. If you&#8217;ve been receiving this newsletter for awhile, you know that Lucky Ten was kind of us doing everything we know how to do, all at once. If you want to relive any of those events, check out\u00a0<a href=\"http:\/\/www.oneluckyguitar.com\/luckyten\">www.oneluckyguitar.com\/luckyten<\/a>. And while we&#8217;ve been a bit quiet on that front this year (we weren&#8217;t involved with 2010&#8217;s Down the Line), we don&#8217;t intend to be quiet for very much longer. Hold on tight.<\/p>\n",
        "slug": "fun-times-at-the-addy-prom"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/Bike_Dial_Home_480.jpg",
        "category_name": "News & Word",
        "postDate": "2011-03-09 18:07:00",
        "author_name": "OLG Newswire",
        "title": "OLG Becoming Bicycle Friendly",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/Bike_5002.jpg\"><img class=\"alignnone size-full wp-image-249\" title=\"OLG Bike Team\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/Bike_5002.jpg\" alt=\"\" width=\"500\" height=\"294\" \/><\/a><\/p>\n<div style=\"width: 448px; height: 100px; float: left;\"><span style=\"color: #fff;\">.<\/span><\/div>\n<p>We recently received the designation of \u2018Bicycle Friendly Business\u2019 from the <a title=\"League of American Bicyclists\" href=\"http:\/\/www.bikeleague.org\/programs\/bicyclefriendlyamerica\/bicyclefriendlybusiness\/\">League of American Bicyclists<\/a>, which was pretty exciting for us. See, many of us bike to work \u2014 or at least get our wheels out over the weekend for a bit of exercise \u2014 and we really enjoy our time spent on the city\u2019s bike lanes, routes and trails.<\/p>\n<p>Our on-site shower, convenient outdoor and indoor bike parking, OLG Bike Team gear and involvement with Fort Wayne Trails are just a few of the things that earned us this super awesome designation.<\/p>\n<p>Our team has been known to put away some Jimmy John\u2019s so one of our favorite rides is heading across town from Lafayette Street to Jimmy John\u2019s on West Jeff. \u2014 about 15 miles round trip. When you ride to lunch, you don\u2019t feel so bad adding a bag of chips to your favorite JJ\u2019s order!<\/p>\n<p>Ride safely,<br \/>\nOLG<\/p>\n",
        "slug": "olg-becoming-bicycle-friendly"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/holler_dial.jpg",
        "category_name": "Show & Event",
        "postDate": "2011-02-25 19:05:00",
        "author_name": "Matt Kelley",
        "title": "Holler and the Moan poster",
        "postBody": "<p><em><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/holler.jpg\"><img class=\"alignnone size-full wp-image-647\" title=\"holler\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/holler.jpg\" alt=\"\" width=\"500\" height=\"1000\" \/><\/a>Holler and the Moan<\/em><\/p>\n<p>A Film by Greg Locke<\/p>\n<p>Cinema Center<\/p>\n<p>February 25, 2011<\/p>\n",
        "slug": "holler-and-the-moan-poster"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/queers-apers_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2011-01-31 19:28:00",
        "author_name": "Jake Sauer",
        "title": "The Queers, Apers & Johnie 3",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/QueersApersPoster_1.jpg\"><img class=\"alignnone size-full wp-image-706\" title=\"QueersApersPoster_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/QueersApersPoster_1.jpg\" alt=\"\" width=\"500\" height=\"869\" \/><\/a>The Queers, The Apers and Johnie 3<\/p>\n<p>The Lemon Grove (Ohio)<\/p>\n<p>January 31, 2011<\/p>\n",
        "slug": "the-queers-apers-johnie-3"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2010-12-29 20:56:00",
        "author_name": "OLG Newswire",
        "title": "The Year That Was",
        "postBody": "<h1><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/1a1.jpg\"><img class=\"alignleft size-full wp-image-310\" title=\"1a\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/1a1.jpg\" alt=\"\" width=\"520\" height=\"1750\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/28.jpg\"><img class=\"alignleft size-full wp-image-311\" title=\"2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/28.jpg\" alt=\"\" width=\"520\" height=\"349\" \/><\/a><\/h1>\n<p>First off, thanks for reading this year. We sound like a broken record, but this was OLG&#8217;s favorite year yet\u2026the year of the bike, as it were. We were able to work with amazing clients on genuine, inspired campaigns. It&#8217;s a thrill, really.<\/p>\n<p>We also celebrated our tenth anniversary \u2014 Lucky Ten. When we thought about how to mark the occasion, we started wondering what might happen if we tried to book, promote, facilitate and wrangle together ten concerts\u2026ten shows that would feature some of our favorite acts from around the world, along with our favorite local bands, all staged in our favorite local venues. With trusting, supportive clients, encouraging, collaborative friends and talented, open-minded partners \u2014 often all three are the same \u2014 these concerts all actually came to be. We even made a book about it. <a href=\"http:\/\/www.oneluckyguitar.com\/luckyten\/\">Click through<\/a> as we chronicle the 11 shows of Lucky Ten. (Eleven? Hey, we just couldn\u2019t stop.)<\/p>\n<p>See more photography, posters and content at <a href=\"http:\/\/www.oneluckyguitar.com\/luckyten\/\">OneLuckyGuitar.com\/luckyten<\/a>.<\/p>\n<p><strong>The Year That Will Be<\/strong><\/p>\n<p>We also cleaned up the One Lucky Guitar logo, taking the first step toward a greater tomorrow \u2026 and we can&#8217;t wait to continue the rollout in 2011 with a new web site, business suite and company van. (Yep, a van.)<\/p>\n",
        "slug": "the-year-that-was"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/holiday_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2010-12-17 21:55:00",
        "author_name": "Jake Sauer",
        "title": "A (RED) Christmas",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/holiday.jpg\"><img class=\"alignnone size-full wp-image-766\" title=\"holiday\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/holiday.jpg\" alt=\"\" width=\"500\" height=\"773\" \/><\/a>A (RED) Christmas charity show<\/p>\n<p>Columbia Street West<\/p>\n<p>December 17, 2010<\/p>\n",
        "slug": "a-red-christmas"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/pressroom2thumb.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2010-12-10 02:18:00",
        "author_name": "OLG Newswire",
        "title": "Ferocious Quarterly No.2 from the Pressroom!",
        "postBody": "<p><img src=\"\/wp-content\/uploads\/2011\/10\/111.jpg\" alt=\"\" width=\"500\" \/><img src=\"\/wp-content\/uploads\/2011\/10\/212.jpg\" alt=\"\" width=\"500\" \/><img src=\"\/wp-content\/uploads\/2011\/10\/34.jpg\" alt=\"\" width=\"500\" \/><img src=\"\/wp-content\/uploads\/2011\/10\/43.jpg\" alt=\"\" width=\"500\" \/><img src=\"\/wp-content\/uploads\/2011\/10\/61.jpg\" alt=\"\" width=\"500\" \/><img src=\"\/wp-content\/uploads\/2011\/10\/81.jpg\" alt=\"\" width=\"500\" \/><img src=\"\/wp-content\/uploads\/2011\/10\/142.jpg\" alt=\"\" width=\"500\" \/><img src=\"\/wp-content\/uploads\/2011\/10\/291.jpg\" alt=\"\" width=\"500\" \/><em><a href=\"http:\/\/fe.rocious.com\/issues.php?page=two\">Purple Halves<\/a><\/em> is nearly upon us! We took some photos as the first of the sheets for the \u201cRed Book\u201d came off the press. Sadly, the photos here represent only a fraction of the work being printed in Issue 2, but it wouldn\u2019t be much of a teaser otherwise!<\/p>\n",
        "slug": "ferocious-quarterly-no-2-from-the-pressroom"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/CShoesRelease_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2010-11-26 19:32:00",
        "author_name": "Jake Sauer",
        "title": "Church Shoes 7\" Release Show",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/CShoesRelease-Poster3.jpg\"><img class=\"alignnone size-full wp-image-714\" title=\"CShoesRelease-Poster3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/CShoesRelease-Poster3.jpg\" alt=\"\" width=\"500\" height=\"741\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/cshoes_album1.jpg\"><img class=\"alignnone size-full wp-image-720\" title=\"cshoes_album\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/cshoes_album1.jpg\" alt=\"\" width=\"500\" height=\"385\" \/><\/a>Church Shoes<br \/>\nwith Thunderhawk and Sacred Broncos<\/p>\n<p>The Brass Rail<\/p>\n<p>November 26, 2011<\/p>\n",
        "slug": "church-shoes-7-release-show"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2010-11-23 20:47:00",
        "author_name": "OLG Newswire",
        "title": "Anniversaries",
        "postBody": "<h1><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/27.jpg\"><img title=\"2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/27.jpg\" alt=\"\" width=\"520\" height=\"349\" \/><\/a><\/h1>\n<p>&nbsp;<\/p>\n<p>We&#8217;re pleased to recognize a couple of One Lucky Guitar milestones this week\u2014congratulations to Paige Thurston, celebrating her five-year anniversary, and to Nate Utesch, celebrating his four-year anniversary!<\/p>\n",
        "slug": "anniversaries"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2010-11-23 20:47:00",
        "author_name": "OLG Newswire",
        "title": "FWPhil.org Launches",
        "postBody": "<h1><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/1a.jpg\"><img title=\"1a\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/1a.jpg\" alt=\"\" width=\"520\" height=\"1636\" \/><\/a><\/h1>\n<p>Over the summer, we worked with the Fort Wayne Philharmonic to develop the organization&#8217;s new website, <a href=\"http:\/\/www.fwPhil.org\">FWPhil.org<\/a>. Launched to coincide with Andrew Constantine&#8217;s first year as Music Director, the site features a custom, comprehensive content management system that allows The Phil&#8217;s staff to add, modify and control content throughout the <em>entire<\/em> site. Have a look around the website\u2014you&#8217;ll find fresh content that ranges from informatively fun video segments hosted by Andrew, to event notes and musician bios, to ticketing opportunities (Holiday Pops, anyone?) and special events.<\/p>\n<p>The Phil remains one of our region&#8217;s true cultural assets\u2014and we&#8217;re proud to support the orchestra&#8217;s growth and success.<\/p>\n",
        "slug": "fwphil-org-launches"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2010-11-23 20:47:00",
        "author_name": "OLG Newswire",
        "title": "Give the Gift of Lucky",
        "postBody": "<h1><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/1a.jpg\"><br \/>\n<\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/27.jpg\"><br \/>\n<\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/32.jpg\"><img class=\"alignleft size-full wp-image-308\" title=\"3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/32.jpg\" alt=\"\" width=\"520\" height=\"432\" \/><\/a><\/h1>\n<p>Do the day-after-Thanksgiving shopping mobs have you concerned? Worry not. This year, give the gift of OLG. <a href=\"http:\/\/oneluckyguitar.bigcartel.com\/category\/tees\">Hop over to our site, where the merchandise stand is open!<\/a> The first 25 orders get bonus freebies, including OLG Bike Team patches, letterpressed coasters and more&#8230;<\/p>\n",
        "slug": "give-the-gift-of-lucky"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/13MB_edie-landing.jpg",
        "category_name": "Show & Event",
        "postDate": "2010-11-10 18:52:00",
        "author_name": "OLG Newswire",
        "title": "Film Screening: 13 Most Beautiful",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/13MB_edie1.jpg\"><img class=\"alignnone size-full wp-image-677\" title=\"13MB_edie\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/13MB_edie1.jpg\" alt=\"\" width=\"500\" height=\"773\" \/><\/a>Screening of Andy Warhol&#8217;s <em>13 Most Beautiful <\/em>(soundtrack by Dean &amp; Britta)<\/p>\n<p>Live sets by Mark Hutchins &amp; Metavari<\/p>\n<p>Cinema Center<\/p>\n<p>November 10, 2010<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/13MB_twelve1.jpg\"><img class=\"alignnone size-full wp-image-713\" title=\"13MB_twelve\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/13MB_twelve1.jpg\" alt=\"\" width=\"500\" height=\"587\" \/><\/a><\/p>\n",
        "slug": "film-screening-13-most-beautiful"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/LCorpses_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2010-10-30 20:36:00",
        "author_name": "Jake Sauer",
        "title": "Lurking Corpses Halloween Show!",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Corpses-ReanimatedPoster_2.jpg\"><img class=\"alignnone size-full wp-image-722\" title=\"Corpses-ReanimatedPoster_2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Corpses-ReanimatedPoster_2.jpg\" alt=\"\" width=\"500\" height=\"825\" \/><\/a>Lurking Corpses, Atom Age Vampire, Reanimated, Wastelander<\/p>\n<p>The Brass Rail<\/p>\n<p>October 30, 2010<\/p>\n",
        "slug": "lurking-corpses-halloween-show"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2010-10-29 20:40:00",
        "author_name": "OLG Newswire",
        "title": "'Talent Made Here' Launches",
        "postBody": "<h1><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/t-1.jpg\"><img title=\"t-1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/t-1.jpg\" alt=\"\" width=\"515\" height=\"389\" \/><\/a><\/h1>\n<h1><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/t-4.jpg\"><img title=\"t-4\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/t-4.jpg\" alt=\"\" width=\"515\" height=\"686\" \/><\/a><\/h1>\n<h1><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/t-2.jpg\"><img title=\"t-2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/t-2.jpg\" alt=\"\" width=\"515\" height=\"700\" \/><\/a><\/h1>\n<p>&nbsp;<\/p>\n<h1><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/t-3.jpg\"><img title=\"t-3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/t-3.jpg\" alt=\"\" width=\"515\" height=\"372\" \/><\/a><\/h1>\n<h1><\/h1>\n<p>If you&#8217;re a resident in Northeast Indiana, by this time you&#8217;ve no doubt been introduced to Curtis\u2014Talent Made Here spokesperson. Telling the story about the amazing programs of the Talent Initiative, Curtis is working hard to reverse the declining per capita income in our region.<\/p>\n<p>Collaborating with the great team at the Northeast Indiana Fund, we developed a comprehensive marketing campaign that addresses the four key strategies of the Talent Initiative: arming the adult workforce with advanced, 21st century skills; enhancing the Ivy Tech Advanced Manufacturing Program; growing regional engineering talent by expanding programs at IPFW, in partnership with regional defense\/aerospace employers; and preparing K\u201312 students for a knowledge-based economy.<\/p>\n<p>The campaign\u2014<em>Talent Made Here<\/em>\u2014has included the development of the Made Here brand and full support materials, including a robust, video-driven website, print collateral and social media, and broadcast, outdoor and print media, as well as logo and collateral development for the Talent Initiative-funded New Tech high schools in the region. Talent? We&#8217;re making sure it&#8217;s everywhere.<\/p>\n<p>Find out more at <a title=\"TalentMadeHere.com\" href=\"http:\/\/www.TalentMadeHere.com\">TalentMadeHere.com<\/a> or <a title=\"Talent Made Here Facebook\" href=\"http:\/\/www.facebook.com\/TalentMadeHere\">facebook.com\/TalentMadeHere<\/a>, or view the full video library <a href=\"http:\/\/www.talentmadehere.com\/videos\">here<\/a>.<\/p>\n",
        "slug": "talent-made-here-launches-1"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2010-10-29 20:40:00",
        "author_name": "OLG Newswire",
        "title": "Lucky Ten #11 > 11-10-10",
        "postBody": "<p>&nbsp;<\/p>\n<h1><\/h1>\n<h1><\/h1>\n<h1><\/h1>\n<h1><\/h1>\n<h1><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/26.jpg\"><img class=\"alignleft size-full wp-image-300\" title=\"2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/26.jpg\" alt=\"\" width=\"515\" height=\"700\" \/><\/a><\/h1>\n<p>The eleventh, final* Lucky Ten event of the year will be a free screening of 13 <em>Most Beautiful<\/em>: Songs for <em>Andy Warhol\u2019s<\/em> <em>Screen Tests<\/em>. The one-hour film will be preceded by a live set of music by Mark Hutchins, who released one of the great albums of the year with <em>Sleepy Furnace<\/em>, and followed by a multimedia performance by post-rock purveyors Metavari, featuring OLG\u2019s Nate Utesch.<\/p>\n<p><em>13 Most Beautiful<\/em> features a baker&#8217;s dozen of Andy Warhol\u2019s famous silent film portraits, including Dennis Hopper, Nico, Lou Reed and Edie Sedgwick, set to a soundtrack featuring the music of Dean &amp; Britta (formerly of Luna). In celebration of the Lucky Ten series, this event is free and open to the public! Having said that, Cinema Center holds around 140 people, so\u2026get there early.<\/p>\n<p>Wednesday, November 10, 2010<\/p>\n<p>Doors open: <strong>7:30PM<\/strong><br \/>\nMark Hutchins (w\/ Josh Hall, Jon Keller and Jon Ross): <strong>8:00PM<\/strong><br \/>\n&#8217;13 Most Beautiful&#8217;: <strong>9:00PM<\/strong><br \/>\nMetavari: <strong>10:00PM<\/strong><\/p>\n<p>View the <em>13 Most Beautiful<\/em> trailer <a href=\"http:\/\/www.plexifilm.com\/media.php?id=81\">here<\/a>.<br \/>\nIf you still use Facebook, you can share the event at <a href=\"http:\/\/www.facebook.com\/event.php?eid=165066936853440&amp;ref=mf\">this page<\/a>.<\/p>\n<p>* probably<\/p>\n<p>One Lucky Guitar has celebrated its tenth anniversary by staging, producing or sponsoring a series of concerts and events under the \u2018Lucky Ten\u2019 moniker. The Lucky Ten series has included:<\/p>\n<p>\u2022 <strong>Sleepy Furnace<\/strong>: Mark Hutchins album release show; One Lucky Guitar offices, January 30th<\/p>\n<p>\u2022 <strong>Down the Line 4<\/strong>; Embassy Theatre, February 20th<\/p>\n<p>\u2022 <strong>Ike Reilly<\/strong> (acoustic) at One Lucky Guitar offices, The Ike Reilly Assassination (band show) at The Tiger Room; both May 1st<\/p>\n<p>\u2022 <strong>Clem Snide w\/ Heligoats<\/strong>; The Tiger Room, May 12th<\/p>\n<p>\u2022 <strong>Metavari vinyl release show<\/strong>, with The Sight Below and Svarte Greiner; The Dash-In, May 15th<\/p>\n<p>\u2022 <strong>Marah, with Thunderhawk<\/strong>; The Brass Rail, June 20th<\/p>\n<p>\u2022 <strong>Metavari, with Timbre Cierpke<\/strong>; The Lotus Gallery, July 8th<\/p>\n<p>\u2022 <strong>The Ike Reilly Assassination<\/strong>, with The Sacred Broncos; The Tiger Room, July 31st<\/p>\n<p>\u2022 <strong>Punk Party<\/strong>: Flamingo Nosebleed, Johnie 3, The Dee Cracks, The Give-Ups; The Brass Rail, August 20th<\/p>\n<p>\u2022 <strong>Dessert 2<\/strong>: A Taste of the Arts After-Party featuring The Possum Trot Orchestra, Mark Hutchins, The Sacred Broncos and Wooden Satellites; Hall Community Arts parking lot, August 28th<\/p>\n<p>&nbsp;<\/p>\n",
        "slug": "lucky-ten-11-11-10-10"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Queers-10year_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2010-10-01 20:40:00",
        "author_name": "Jake Sauer",
        "title": "The Queers (PRN 10-Year Anniversary)",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Queers10year_1.jpg\"><img class=\"alignnone size-full wp-image-723\" title=\"Queers10year_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Queers10year_1.jpg\" alt=\"\" width=\"500\" height=\"773\" \/><\/a>The Queers<br \/>\nwith Flamingo Nosebleed and The Involuntarys<\/p>\n<p>The E.S. Jungle, Indianapolis<\/p>\n<p>October 1, 2010<\/p>\n",
        "slug": "the-queers-prn-10-year-anniversary"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2010-10-01 20:32:00",
        "author_name": "OLG Newswire",
        "title": "#10 for Lucky Ten",
        "postBody": "<h1><img title=\"2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/25.jpg\" alt=\"\" width=\"515\" height=\"366\" \/><\/h1>\n<p>We&#8217;re excited to announce the addition of Bridget Pearson to our accounts team. Bridget, a Ball State University alum, brings great experience\u2014and a passion for branding and comprehensive marketing solutions\u2014to her role as account coordinator. Bridget brings the OLG staff to an even ten\u2014and as we celebrate our tenth anniversary, it&#8217;s a great feeling to create yet another new, downtown job this year.<\/p>\n",
        "slug": "10-for-lucky-ten"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2010-10-01 20:32:00",
        "author_name": "OLG Newswire",
        "title": "Over the Moon for Starfinancial.com",
        "postBody": "<h1><img class=\"alignleft size-full wp-image-296\" title=\"1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/14.jpg\" alt=\"\" width=\"515\" height=\"1890\" \/><\/h1>\n<p>Earlier this year, OLG worked with the great team at STAR to launch the completely redesigned starfinancial.com. The culmination of many months of benchmarking, development and content creation, the new site coincided with STAR&#8217;s brand evolution as STAR Bank \u2022 Insurance \u2022 Private Advisory. Built with a robust, full CMS, the STAR team has enjoyed the ability to update any and all content on the site since its launch in March, tailoring the messaging and user experience to complement the marketing efforts the financial institution is making in other media. Customers have experienced a clean, intuitive site that offers increased functionality and enhanced features\u2014and that delivers the STAR brand promise with every interaction. And in exciting news for STAR customers like OLG (and each of our employees), the site&#8217;s new, incredibly powerful online banking system is set to launch in the coming weeks! <a href=\"http:\/\/www.starfinancial.com\/\">Have a look.<\/a><\/p>\n",
        "slug": "over-the-moon-for-starfinancial-com"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2010-10-01 20:32:00",
        "author_name": "OLG Newswire",
        "title": "Talent Made Here Launches",
        "postBody": "<h1><img title=\"3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/31.jpg\" alt=\"\" width=\"515\" height=\"326\" \/><\/h1>\n<p>Over the course of 2010, the entire OLG team has been thrilled to support the Talent Initiative in the creation of its comprehensive communications campaign, Talent Made Here, which launched in mid-September. Perhaps by now, you&#8217;ve gotten to know &#8220;Curtis from Talent Made Here&#8221; through his appearances in television spots, on the web or in-person. If not, we hope you&#8217;ll get to know him now, and find out more about the incredible work being done to create a stronger, better Northeast Indiana by the Talent Initiative and its project partners. We&#8217;ll offer a larger case study soon\u2014for now, visit\u00a0<a href=\"http:\/\/www.talentmadehere.com\/\">TalentMadeHere.com<\/a>\u00a0and check out Curtis and his videos. And we recommend you\u00a0<a href=\"http:\/\/www.twitter.com\/talentmadehere\">follow<\/a>\u00a0and\u00a0<a href=\"http:\/\/www.facebook.com\/talentmadehere\">fan<\/a>\u00a0the Talent Initiative at @TalentMadeHere.<\/p>\n",
        "slug": "talent-made-here-launches"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Bsharps_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2010-08-31 21:06:00",
        "author_name": "Jake Sauer",
        "title": "B-Sharps Farewell Show",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/B-Sharps_Poster_1.jpg\"><img class=\"alignnone size-full wp-image-733\" title=\"B-Sharps_Poster_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/B-Sharps_Poster_1.jpg\" alt=\"\" width=\"500\" height=\"745\" \/><\/a>B-Sharps<br \/>\nwith Poopdeflex<\/p>\n<p>The Brass Rail<\/p>\n<p>August 31, 2010<\/p>\n",
        "slug": "b-sharps-farewell-show"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/DessertII_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2010-08-28 20:45:00",
        "author_name": "Jake Sauer",
        "title": "Dessert III Posters",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/DESSERTII_Posters_3-1.jpg\"><img class=\"alignnone size-full wp-image-725\" title=\"DESSERTII_Posters_3-1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/DESSERTII_Posters_3-1.jpg\" alt=\"\" width=\"500\" height=\"781\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/DESSERTII_Posters_3-3.jpg\"><img class=\"alignnone size-full wp-image-726\" title=\"DESSERTII_Posters_3-3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/DESSERTII_Posters_3-3.jpg\" alt=\"\" width=\"500\" height=\"781\" \/><\/a>Possum Trot Orchestra, Mark Hutchins, Sacred Broncos, Wooden Satellites<\/p>\n<p>Parking lot on corner of Berry and Clay, Fort Wayne<\/p>\n<p>August 28, 2010<\/p>\n",
        "slug": "dessert-iii-posters"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/PunkParty_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2010-08-20 20:54:00",
        "author_name": "Jake Sauer",
        "title": "Lucky Ten Show\u2014Punk Party",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/L10_showposter_1.jpg\"><img class=\"alignnone size-full wp-image-730\" title=\"L10_showposter_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/L10_showposter_1.jpg\" alt=\"\" width=\"500\" height=\"755\" \/><\/a>Lucky Ten presents:<br \/>\nThe Dee Cracks (Austria), Johnie 3, The Give-Ups, Flamingo Nosebleed<\/p>\n<p>The Brass Rail<\/p>\n<p>August 20, 2010<\/p>\n",
        "slug": "lucky-ten-show-punk-party"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2010-08-18 20:21:00",
        "author_name": "OLG Newswire",
        "title": "Lucky Ten Presents: Punk Party",
        "postBody": "<h1><\/h1>\n<h1><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/punkparty.jpg\"><img class=\"alignleft size-full wp-image-290\" title=\"punkparty\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/punkparty.jpg\" alt=\"\" width=\"500\" height=\"750\" \/><\/a><\/h1>\n<p>It seems like every region has a set of punk bands that are dedicated to their craft of playing fast, no-nonsense rock &amp; roll\u2014no matter the crowd, no matter the trends. Luckily for us, some of those bands in the Midwest (plus three European lads) are getting together at Fort Wayne&#8217;s finest rock club to have a fun night filled with Ramones-influenced riffage and cheep beer.<\/p>\n<p>If you make it out to the &#8220;Punk Party&#8221; on August 20th, you&#8217;ll get to see locals, Flamingo Nosebleed, who just finished up a Midwest tour and are about ready to take all their show&#8217;s energy to a recording studio for their third album &#8220;Headbanger.&#8221; From the land of Ohio come Johnie 3, who&#8217;ve landed in our city many times before and have always put on a good show. Their current tour-mates, the Dee Cracks from Austria, will fill any snotty vocal void in the night. Finishing out the 3-chord lineup are the Give-Ups, who will be coming with a brand new album (with all songs well under the two-minute mark).<\/p>\n<p>On August 20th, pretend it&#8217;s the Brass Rail, back in the days when the lights would go out every once in a while.<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/luckyten\/\">Punk Party is a Lucky Ten event.<\/a><\/p>\n",
        "slug": "lucky-ten-presents-punk-party"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2010-08-18 19:37:00",
        "author_name": "OLG Newswire",
        "title": "Dessert 2: A Taste Afterparty",
        "postBody": "<h1><span class=\"Apple-style-span\" style=\"font-size: 16px; color: #444444; line-height: 24px;\"><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/dessert2.jpg\"><img class=\"alignleft size-full wp-image-289\" title=\"dessert2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/dessert2.jpg\" alt=\"\" width=\"480\" height=\"750\" \/><\/a><\/span><\/h1>\n<p>A great example of Arts United&#8217;s presence in the community is the Taste of the Arts festival, on Saturday, August 28th from noon\u20137PM.\u00a0<a href=\"http:\/\/www.tasteoftheartsfortwayne.org\/\">Visit the site<\/a>\u00a0for all kinds of details on this incredible event.<br \/>\nThe official Taste of the Arts afterparty is DESSERT 2. For the second year in a row, Arts United approached OLG (and our friends at NIPR&#8217;s Little Brother Radio) to curate the event. From 6\u201310PM, this free, all ages event will feature the hyphen-rock stylings of Mark Hutchins &amp; The Exploding Radio Stars (indie-rock), Possum Trot Orchestra (folk-rock), The Sacred Broncos (garage-rock) and Wooden Satellites (indie-pop-rock). Artlink will feature a rock poster show during the event, and food and drink will be available from Mad Anthony Brewing Co., Hall&#8217;s Takes the Cake, Subway and Purple Mountain Cheesecake. There&#8217;s even valet parking for bikes\u2014ride on down and be a part of TASTE OF THE ARTS and DESSERT!<\/p>\n<p><a href=\"http:\/\/www.oneluckyguitar.com\/luckyten\">DESSERT 2 is a Lucky Ten event<\/a>.<\/p>\n",
        "slug": "dessert-2-a-taste-afterparty"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2010-08-18 17:58:00",
        "author_name": "OLG Newswire",
        "title": "A New Look for Arts United",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/12.jpg\"><img class=\"alignleft size-full wp-image-286\" title=\"1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/12.jpg\" alt=\"\" width=\"515\" height=\"355\" \/><\/a><\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/22.jpg\"><img class=\"alignleft size-full wp-image-287\" title=\"2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/22.jpg\" alt=\"\" width=\"515\" height=\"700\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/3.jpg\"><img class=\"alignleft size-full wp-image-288\" title=\"3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/3.jpg\" alt=\"\" width=\"515\" height=\"355\" \/><\/a>Almost a year ago, Arts United of Greater Fort Wayne came to us with a challenge: help Arts United increase its visibility. A challenge indeed. Even though Arts United has provided critical support to arts groups throughout the region for decades, many people are unaware of exactly what the organization does.<\/p>\n<p>So we went to work learning about our new friends at Arts United.<\/p>\n<p>Using\u00a0<em>Powerchords<\/em>, the One Lucky Guitar branding workshop, we became versed about the tens of millions of dollars they&#8217;ve raised for the arts over the years. We explored the amazing buildings they own and maintain, like the Arts United Center (designed by world renowned architect Louis Kahn). And we discovered how so many arts groups depend on the insurance and bookkeeping services that Arts United provides. More than anything, we found that Arts United\u00a0<em>enriches<\/em>\u00a0the community socially, culturally and economically by supporting the arts.<\/p>\n<p>With that knowledge in hand, we realized that if Arts United was going to increase its visibility in the community, they\u2019d need to start by refreshing their identity. In other words \u2014 time for a new logo. As we designed the logo, we knew we needed an icon that would represent a creative, nurturing and well-established organization. One with a long history of success behind it, and many more bright colorful years ahead. As the mark is often used as a tag on member groups\u2019 marketing, it also had to resize well and work in a variety of sizes and colors.<\/p>\n<p>We&#8217;re honored to work with Arts United, and couldn&#8217;t be more thrilled with the outcome of the project\u2014the logo is just the beginning. Arts United has some exciting developments planned for the near future that will impact the quality of life for families throughout Northeast Indiana. Keep your eyes peeled \u2014 or don&#8217;t. Pretty soon Arts United will be so visible in the community they&#8217;ll be hard to miss.<\/p>\n<p>We hope you\u2019ll support them as we do.<\/p>\n",
        "slug": "a-new-look-for-arts-united"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Giveups_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2010-07-31 21:13:00",
        "author_name": "Jake Sauer",
        "title": "The Give-Ups Tour Poster",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/GiveUps11x17poster.jpg\"><img class=\"alignnone size-full wp-image-740\" title=\"GiveUps11x17poster\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/GiveUps11x17poster.jpg\" alt=\"\" width=\"500\" height=\"793\" \/><\/a>Tour Poster promoting new album<\/p>\n",
        "slug": "the-give-ups-tour-poster"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/ike_MK_2_dial.jpg",
        "category_name": "Show & Event",
        "postDate": "2010-07-31 19:11:00",
        "author_name": "Matt Kelley",
        "title": "Ike Reilly at The Tiger Room, July 31 2010",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/ike_MK_2.jpg\"><img class=\"alignnone size-full wp-image-653\" title=\"ike_MK_2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/ike_MK_2.jpg\" alt=\"\" width=\"500\" height=\"2800\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Lucky10_Ike_Poster3.jpg\"><img class=\"alignnone size-full wp-image-728\" title=\"Lucky10_Ike_Poster3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Lucky10_Ike_Poster3.jpg\" alt=\"\" width=\"500\" height=\"872\" \/><\/a>A series of posters that feature the lyrics from Ike Reilly&#8217;s album, <em>Hard Luck Stories<\/em>.<\/p>\n<p>The Tiger Room<\/p>\n<p>July 31, 2010<\/p>\n",
        "slug": "ike-reilly-at-the-tiger-room-july-31-2010"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2010-07-30 20:29:00",
        "author_name": "OLG Newswire",
        "title": "Lucky Ten Shirts Now Available",
        "postBody": "<h2><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/13.jpg\"><br \/>\n<\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/24.jpg\"><img class=\"alignleft size-full wp-image-294\" title=\"2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/24.jpg\" alt=\"\" width=\"515\" height=\"343\" \/><\/a><\/h2>\n<p>Celebrating our tenth anniversary, we&#8217;ve rolled out five hot new shirt designs\u2014and they&#8217;re only $10 each. Collect them all! <a href=\"http:\/\/oneluckyguitar.bigcartel.com\/category\/tees\">http:\/\/oneluckyguitar.bigcartel.com\/category\/tees<\/a><\/p>\n",
        "slug": "lucky-ten-shirts-now-available"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2010-07-30 17:51:00",
        "author_name": "OLG Newswire",
        "title": "Lucky Ten Presents Ike Reilly",
        "postBody": "<p>&nbsp;<\/p>\n<p>There are quite a few great shows in Fort Wayne this Saturday night, and also shows at Foellinger, Piere&#8217;s, CSW, etc. But only\u00a0<em>one<\/em>\u00a0is a Lucky Ten event. Please join us as we welcome Ike Reilly back to Fort Wayne, as he warms the band up for their appearance at Lollapalooza in Chicago next weekend!<br \/>\nIke&#8217;s music has been a true soundtrack for One Lucky Guitar&#8217;s first decade, from each twist to every turn, and it&#8217;s tremendously satisfying for us to be able to present him in concert\u2014again\u2014as part of Lucky Ten. Grab your friends and be ready to experience rock and roll that&#8217;s sheer and blinding. The Sacred Broncos open.<\/p>\n<p>\u201cModern and ancient, punk and pub, heart-breaking and knife-wielding, The Ike Reilly Assassination plays for keeps.\u201d David Carr, NEW YORK TIMES<\/p>\n<p>Tickets are just $6 and will be available at the door at The Tiger Room at 1915 Calhoun Street in downtown Fort Wayne.<\/p>\n",
        "slug": "lucky-ten-presents-ike-reilly"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/tweedy_MK_dial.jpg",
        "category_name": "Show & Event",
        "postDate": "2010-07-24 19:31:00",
        "author_name": "Matt Kelley",
        "title": "Jeff Tweedy, Letters to Santa show, 2010",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/tweedy_MK.jpg\"><img class=\"alignnone size-full wp-image-672\" title=\"tweedy_MK\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/tweedy_MK.jpg\" alt=\"\" width=\"650\" height=\"750\" \/><\/a>Jeff Tweedy, of Wilco<\/p>\n<p>Letters to Santa show<\/p>\n<p>July 24, 2010<\/p>\n",
        "slug": "jeff-tweedy-letters-to-santa-show-2010"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/vari-fall2010.jpg",
        "category_name": "Show & Event",
        "postDate": "2010-07-14 21:11:00",
        "author_name": "OLG Newswire",
        "title": "Metavari Tour 2010",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Metavari_JulyTour-2010.jpg\"><img class=\"alignnone size-full wp-image-737\" title=\"Metavari_JulyTour-2010\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Metavari_JulyTour-2010.jpg\" alt=\"\" width=\"650\" height=\"989\" \/><\/a>Metavari &#8220;East &amp; As Well&#8221; Tour Summer 2010<\/p>\n",
        "slug": "metavari-tour-2010"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/timbreluckyten.jpg",
        "category_name": "Show & Event",
        "postDate": "2010-07-08 19:41:00",
        "author_name": "OLG Newswire",
        "title": "Timbre Cierpke at The Lotus Gallery",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/metavari_july8-2010.jpg\"><img class=\"alignnone size-full wp-image-729\" title=\"metavari_july8-2010\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/metavari_july8-2010.jpg\" alt=\"\" width=\"500\" height=\"773\" \/><\/a>Timbre, The Soil &amp; The Sun, Metavari<br \/>\n<em>A Lucky Ten Show<\/em><\/p>\n<p>The Lotus Gallery<\/p>\n<p>July 8, 2010<\/p>\n",
        "slug": "timbre-cierpke-at-the-lotus-gallery"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/pressroom1.jpg",
        "category_name": "Extra & Curricular",
        "postDate": "2010-06-30 02:11:00",
        "author_name": "OLG Newswire",
        "title": "Ferocious Quarterly No.1 from the Pressroom!",
        "postBody": "<p><img src=\"\/wp-content\/uploads\/2011\/10\/front.jpg\" alt=\"\" width=\"500\" \/><img src=\"\/wp-content\/uploads\/2011\/10\/back.jpg\" alt=\"\" width=\"500\" \/><img src=\"\/wp-content\/uploads\/2011\/10\/spine.jpg\" alt=\"\" width=\"500\" \/><img src=\"\/wp-content\/uploads\/2011\/10\/ryan.jpg\" alt=\"\" width=\"500\" \/><img src=\"\/wp-content\/uploads\/2011\/10\/nate.jpg\" alt=\"\" width=\"500\" \/><img src=\"\/wp-content\/uploads\/2011\/10\/drew.jpg\" alt=\"\" width=\"500\" \/>Press check! Went tremendously well and we took some photos of the press sheets we brought back. First few are of the un-folded cover. Why yes that is a metallic ink, thanks for asking.<\/p>\n",
        "slug": "ferocious-quarterly-no-1-from-the-pressroom"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/marah1_dial.jpg",
        "category_name": "Show & Event",
        "postDate": "2010-06-20 19:26:00",
        "author_name": "Matt Kelley",
        "title": "Marah at The Brass Rail, June 20 2010",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/marah1.jpg\"><img class=\"alignnone size-full wp-image-664\" title=\"marah1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/marah1.jpg\" alt=\"\" width=\"650\" height=\"975\" \/><\/a>Marah<\/p>\n<p>The Brass Rail<\/p>\n<p>June 20, 2010<\/p>\n",
        "slug": "marah-at-the-brass-rail-june-20-2010"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Insub10_Dial_Home_4801.jpg",
        "category_name": "Show & Event",
        "postDate": "2010-06-19 21:09:00",
        "author_name": "Jake Sauer",
        "title": "Insubordination Fest 2010",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Insub10_Dial_Home_480.jpg\"><img class=\"alignnone size-full wp-image-736\" title=\"Insub10_Dial_Home_480\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Insub10_Dial_Home_480.jpg\" alt=\"\" width=\"480\" height=\"180\" \/><\/a>Insub Fest 2010 featuring Less Than Jake, The Queers, Teenage Bottlerocket, Kepi, Smoking Popes, The Methadones, American Steel and The Huntingtons<\/p>\n<p>The Sonar, Baltimore<\/p>\n<p>June 25\u201326, 2010<\/p>\n",
        "slug": "insubordination-fest-2010"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2010-06-18 20:12:00",
        "author_name": "OLG Newswire",
        "title": "AWS Site Launches",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/21.jpg\"><img title=\"2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/21.jpg\" alt=\"\" width=\"500\" height=\"333\" \/><\/a><\/p>\n<h2><\/h2>\n<p>Working with the great team at AWS, which offers services for people with disabilities in five states, we&#8217;re pleased to have launched their new website and 50th anniversary logotype. With great content from AWS, and photography by Steve Vorderman, we developed the site and its CMS with a focused commitment on the organization&#8217;s identity and goals.\u00a0<a href=\"http:\/\/www.awsusa.com\/aws\/index.asp\">Check it out here<\/a>. Courtney Hartman and Barb Wachtman of AWS Marketing say that the new site better serves the needs of the organization through its easy to navigate style and layout. We even &#8220;skinned the intranet,&#8221; which is difficult to think about if you&#8217;re squeamish, but goes a long way to delivering the brand at every touchpoint.<\/p>\n<h2><\/h2>\n<p>We&#8217;re also proud of the work we&#8217;ve done for AWS affiliate Benchmark Human Services, helping redefine their website and brand identity.\u00a0<a href=\"http:\/\/www.benchmark-hs.com\/\">Check out Benchmark Human Services here<\/a>.<\/p>\n<h2><span style=\"font-size: small;\"><span class=\"Apple-style-span\" style=\"line-height: 24px;\">\u00a0<\/span><\/span><\/h2>\n",
        "slug": "aws-site-launches"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_075.jpg",
        "category_name": "News & Word",
        "postDate": "2010-06-18 20:12:00",
        "author_name": "OLG Newswire",
        "title": "Kids from Philly",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/21.jpg\"><br \/>\n<\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/41.jpg\"><br \/>\n<\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/11.jpg\"><img class=\"alignleft size-full wp-image-282\" title=\"1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/11.jpg\" alt=\"\" width=\"500\" height=\"750\" \/><\/a><\/p>\n<h2><span style=\"font-size: small;\"><span class=\"Apple-style-span\" style=\"line-height: 24px;\">\u00a0<\/span><\/span><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<p>This Sunday, we&#8217;re excited to host our seventh Lucky Ten show, featuring Philadelphia rock band Marah. In the earliest days of One Lucky Guitar, we&#8217;d handmake mixes for clients and three songs from Marah&#8217;s debut album were on the first volume (<em>Songs We Played While We Worked on Your Projects<\/em>). The band&#8217;s latter-day-Replacements-playing-early-day-Springsteen-with-Rocky-on-in-the-background sounds have driven the company ever since. Back in 2006, when we were working with Solstice Coaching &amp; Consulting on OLG&#8217;s &#8220;ten year vision&#8221;, the band\u2014not even just their music, but <em>the band<\/em>\u2014would show up as the symbolic representation of the passion and purity, the volume and velocity, of what we wanted OLG to be.<\/p>\n<p>Anyway, it means a hell of a lot that they&#8217;re playing in Fort Wayne, at the Brass Rail. We try not to make too many hyperbolic, politically charged statements in the OLG voice, but we&#8217;re absolutely positive this will be the best concert you see in Fort Wayne (or anywhere else) this year, and maybe what you end up remembering about 2010 more than any other moment.<\/p>\n<p>Hearts a-bustin&#8217; and eardrums a-blowin&#8217; with the kids from Philly\u2026<\/p>\n<p>Marah + Thunderhawk<br \/>\nThe Brass Rail, 1121 Broadway<br \/>\nSunday, June 20 2010<br \/>\nDoors @ 8PM, $7, 21+<\/p>\n<p>Advanced tickets are at <a href=\"https:\/\/www.brownpapertickets.com\/event\/112800\">Brown Paper Tickets<\/a>, but you&#8217;re welcome to simply pay at the door as well. <a href=\"http:\/\/www.oneluckyguitar.com\/luckyten\">Find out more about Lucky Ten here<\/a>.<\/p>\n",
        "slug": "kids-from-philly"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2010-06-18 20:12:00",
        "author_name": "OLG Newswire",
        "title": "NEI Identities",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/41.jpg\"><img title=\"4\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/41.jpg\" alt=\"\" width=\"500\" height=\"301\" \/><\/a><\/p>\n<div>\n<p>We&#8217;re excited to have recently developed the brand identity for the Talent Initiative, Northeast Indiana&#8217;s strategy to increase the professional skills of our region&#8217;s current and future workforce though training and education. We&#8217;re looking forward to a busy summer with the TI marketing campaign, and can&#8217;t wait to share more in a forthcoming newsletter!<\/p>\n<\/div>\n",
        "slug": "nei-identities"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/loosenthumb.jpg",
        "category_name": "Show & Event",
        "postDate": "2010-05-15 02:25:00",
        "author_name": "OLG Newswire",
        "title": "Lucky Ten Show No.5\u2014Loosen the Bands",
        "postBody": "<p><img src=\"\/wp-content\/uploads\/2011\/10\/tumblr_l2uhj9qKeQ1qzonmno1_500.jpg\" alt=\"\" width=\"453\" \/><img src=\"\/wp-content\/uploads\/2011\/10\/Meta1_3.jpg\" alt=\"\" width=\"453\" \/><img src=\"\/wp-content\/uploads\/2011\/10\/IMG_0768-31.jpg\" alt=\"\" width=\"453\" \/><img src=\"\/wp-content\/uploads\/2011\/10\/IMG_0685-4.jpg\" alt=\"\" width=\"453\" \/>The christening of our (Metavari&#8217;s) first vinyl release along side Ghostly International\u2019s The Sight Below and Norway\u2019s Svarte Greiner. This was a nice lil&#8217; double whammy for me because I got to design what was both an album release show for me <em>and<\/em> a Lucky Ten poster for OLG. #success<\/p>\n<p>OLG&#8217;s Matt Kelley was kind enough to write these words about show for the OLG <a href=\"http:\/\/www.oneluckyguitar.com\/luckyten\">Lucky Ten micro site<\/a>.<\/p>\n<p><em>On this evening, Fort Wayne\u2019s Metavari\u2009\u2014\u2009featuring OLG\u2019s Nate Utesch\u2009\u2014 unveiled their vinyl release, Loosen the Bands, with its gorgeous music and soundscapes, and equally gorgeous artwork. The epic night included performances by Seattle&#8217;s critically lauded The Sight Below and Norway\u2019s Svarte Greiner.<\/em><\/p>\n",
        "slug": "lucky-ten-show-no-5-loosen-the-bands"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/CLEM_MAY_landing1.jpg",
        "category_name": "Show & Event",
        "postDate": "2010-05-12 19:13:00",
        "author_name": "OLG Newswire",
        "title": "Clem Snide at the Tiger Room",
        "postBody": "<p><em><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/CLEM_MAY.jpg\"><img class=\"alignnone size-full wp-image-685\" title=\"CLEM_MAY\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/CLEM_MAY.jpg\" alt=\"\" width=\"500\" height=\"889\" \/><\/a>One Lucky Guitar presents<\/em><\/p>\n<p>Clem Snide w\/The Heligoats<\/p>\n<p>The Tiger Room<\/p>\n<p>May 12, 2010<\/p>\n",
        "slug": "clem-snide-at-the-tiger-room-1"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/ike_MK_1A_dial.jpg",
        "category_name": "Show & Event",
        "postDate": "2010-05-01 19:07:00",
        "author_name": "Matt Kelley",
        "title": "Ike Reilly at The Tiger Room, May 1 2010",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/ike_MK_1A.jpg\"><img class=\"alignnone size-full wp-image-649\" title=\"ike_MK_1A\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/ike_MK_1A.jpg\" alt=\"\" width=\"500\" height=\"1204\" \/><\/a><\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/ike_MK_1B.jpg\"><img class=\"alignnone size-full wp-image-650\" title=\"ike_MK_1B\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/ike_MK_1B.jpg\" alt=\"\" width=\"500\" height=\"1204\" \/><\/a><\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/ike_MK_1C.jpg\"><img class=\"alignnone size-full wp-image-651\" title=\"ike_MK_1C\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/ike_MK_1C.jpg\" alt=\"\" width=\"500\" height=\"1204\" \/><\/a>Ike Reilly played a couple of shows in Fort Wayne on May 1, 2010, as part of our Lucky Ten shows. This reversible poster (series) promotes both appearances.<\/p>\n",
        "slug": "ike-reilly-at-the-tiger-room-may-1-2009"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2010-04-30 20:05:00",
        "author_name": "OLG Newswire",
        "title": "Hope Is Happening Here",
        "postBody": "<h2><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/1.jpg\"><img title=\"1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/1.jpg\" alt=\"\" width=\"500\" height=\"1200\" \/><\/a><\/h2>\n<p>Working collaboratively with our pals at Lutheran Health Network and Lodge Design, we produced this annual report for the Lutheran Cancer Center. Different from a traditional financial annual report, this piece offers in-depth information about the people, services and facilities of the LCC\u2014an accredited Comprehensive Cancer Center. This was the first year we&#8217;ve developed the report for the LCC, and we spent a lot of time immersing ourselves in the activities of the center. We met a lot of really stellar people there, too. Physicians, passionate administrators and nurses\u2014the Cancer Navigators\u2014who personally guide hundreds of patients through their treatment every year. Working on this project? Well, it&#8217;s been a truly amazing, moving experience.<\/p>\n",
        "slug": "hope-is-happening-here"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2010-04-30 20:05:00",
        "author_name": "OLG Newswire",
        "title": "Lucky 10 Site Is Live",
        "postBody": "<p>&nbsp;<\/p>\n<h2><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/4.jpg\"><img title=\"4\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/4.jpg\" alt=\"\" width=\"532\" height=\"472\" \/><\/a><\/h2>\n<p>We&#8217;ve launched our LUCKY TEN site\u2014check it out, mark your calendars for the upcoming concerts, check back often as we announce more dates, and buy some awesome shirts for the low-dough price of just $10!<\/p>\n<p>IKE REILLY is playing in Fort Wayne tomorrow, May 1st. The show at OLG is completely sold out, but you can still catch the rock show at The Tiger Room \/ Calhoun Street Soups Salads Spirits at 9PM. Purchase tickets here.<\/p>\n<p>Read Matt Kelley&#8217;s not-very-short essay about listening to Ike Reilly, and starting a company,\u00a0<a href=\"http:\/\/www.oneluckyguitar.com\/luckyten\/ikereilly.html\" target=\"_blank\">by clicking here.<\/a><\/p>\n",
        "slug": "lucky-10-site-is-live"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2010-04-30 20:05:00",
        "author_name": "OLG Newswire",
        "title": "NCAA = National Collegiate Athletic Association",
        "postBody": "<p>&nbsp;<\/p>\n<h2><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/2.jpg\"><img title=\"2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/2.jpg\" alt=\"\" width=\"532\" height=\"1103\" \/><\/a><\/h2>\n<p>Earlier this year, we produced a short web video for the NCAA&#8217;s Group Insurance Programs, brought to schools and universities by Roanoke&#8217;s American Specialty, along with Mutual of Omaha and Summit America. With all original animation, illustration and production, the project sought to make what could be a pretty information\/detail-heavy piece into an engaging, visually interesting presentation. Go ahead, have a looksee.<\/p>\n",
        "slug": "ncaa-national-collegiate-athletic-association"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2010-04-30 20:05:00",
        "author_name": "OLG Newswire",
        "title": "OLG Street Gang",
        "postBody": "<div class=\"newsletter\">\n<div style=\"clear: left;\">\n<h2><\/h2>\n<\/div>\n<div style=\"clear: left;\"><\/div>\n<div style=\"clear: left;\">\n<h2><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/5.jpg\"><img class=\"alignleft size-full wp-image-281\" title=\"5\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/5.jpg\" alt=\"\" width=\"523\" height=\"349\" \/><\/a><\/h2>\n<p>As Rod Stewart sang, <em>Every picture tells a story, don&#8217;t it?<\/em> We LOVE working downtown. This is why.<\/p>\n<\/div>\n<\/div>\n",
        "slug": "olg-street-gang"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2010-03-26 18:56:00",
        "author_name": "OLG Newswire",
        "title": "Lucky Ten",
        "postBody": "<p><img class=\"alignnone size-full wp-image-270\" title=\"lucky10\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/lucky10.jpg\" alt=\"\" width=\"523\" height=\"279\" \/><\/p>\n<p>Wow, time has rolled by and 2010 marks the ten year anniversary of One Lucky Guitar. We were kicking around the idea of having some kind of commemorative blowout featuring our all-time favorite bands and all of our favorite people, and, well\u2026that may still happen. But, we thought an even <em>better<\/em> idea would be to use this anniversary to introduce<em>Lucky Ten<\/em>\u2014a series of ten concerts and events, featuring bands we love, at a diverse set of venues that showcase our city&#8217;s cultural assets, all presented in one way or another by One Lucky Guitar, along with our many trusted clients, partners and co-conspirators.<\/p>\n<p>Today, we&#8217;ll announce three concerts, and recap two that have already passed by!<\/p>\n<div style=\"clear: both;\"><\/div>\n<p><img title=\"vari\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/vari.jpg\" alt=\"\" width=\"170\" height=\"170\" \/><br \/>\n<strong>METAVARI &#8216;Loosen the Bands&#8217; vinyl release show<\/strong> Sunday, April 11, 8PM, The Dash-In <a href=\"http:\/\/www.myspace.com\/metavari\">Listen to Metavari online.<\/a> <a href=\"http:\/\/shop.metavari.com\/index.php?route=product\/product&amp;product_id=59\">More info about &#8216;Loosen the Bands.&#8217;<\/a> With special guests Caspian (Beverly, MA), Arms &amp; Sleepers (Cambridge, MA) and Sonoro(us) (Fort Wayne, IN). Metavari is freshly back from a US tour and appearances at the SXSW Music Festival in Austin TX\u2014and, of course, the band features OLG&#8217;s Nate Utesch. Nate doesn&#8217;t write the newsletter, so we&#8217;re allowed to say that the vinyl release features gorgeous music, and equally gorgeous artwork. Tickets: $5 at the door.<\/p>\n<div style=\"clear: both;\"><\/div>\n<p><img title=\"ike\" src=\"..\/wp-content\/uploads\/2011\/10\/ike.jpg\" alt=\"\" width=\"170\" height=\"170\" \/><br \/>\n<strong>IKE REILLY (acoustic)<\/strong> Saturday, May 1, 7PM, One Lucky Guitar<\/p>\n<p><strong>THE IKE REILLY ASSASSINATION (band)<\/strong> Saturday, May 1, 10PM, The Tiger Room<a href=\"http:\/\/www.myspace.com\/ikereilly\">Listen to Ike online.<\/a> We couldn&#8217;t be happier to welcome back Libertyville, IL&#8217;s Ike Reilly, who will be playing a special acoustic show in our office as the sun goes down, before blazing the city with his rock show at The Tiger Room later that same night. Matt Kelley&#8217;s pick for show of the decade.<\/p>\n<div style=\"clear: both;\"><\/div>\n<p><img class=\"alignnone\" title=\"snide\" src=\"..\/wp-content\/uploads\/2011\/10\/snide.jpg\" alt=\"\" width=\"170\" height=\"170\" \/><br \/>\n<strong>CLEM SNIDE<\/strong> Wednesday, May 12, 9PM, The Tiger Room<a href=\"http:\/\/www.myspace.com\/clemsnide\">Listen to Clem Snide online.<\/a> Eef Barzelay and Clem Snide return for the third time in two years, and frankly, it&#8217;s still a little silly to us\u2014the band actually requested to kick off the tour supporting their excellent new record, <em>The Meat of Life<\/em>, in Fort Wayne (before hitting smaller markets, in this order: Chicago, Madison, Minneapolis, Portland, Seattle, San Fran\u2026you get the idea).<\/p>\n<p>The first two Lucky Ten shows both sold out:<\/p>\n<div style=\"clear: both;\"><\/div>\n<p><img class=\"alignnone\" title=\"sleepy\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/sleepy.jpg\" alt=\"\" width=\"170\" height=\"340\" \/><br \/>\n<strong>SLEEPY FURNACE<\/strong> Back in January, we hosted Vandolah&#8217;s Mark Hutchins for his SLEEPY FURNACE album release show, which featured Kevin Hambrick, Josh Hall and some guy from Aptera. Gotta say, it was a magical evening. And it frankly sounded so good, we decided we had to start hosting more shows in our space.<\/p>\n<div style=\"clear: both;\"><\/div>\n<p><img class=\"size-full wp-image-269 alignnone\" title=\"dtl\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/dtl.jpg\" alt=\"\" width=\"170\" height=\"263\" \/><br \/>\n<strong>DOWN THE LINE 4<\/strong> Then, in February, we once again provided artistic direction and curation for <em>Down the Line 4<\/em>, a fundraising concert for the Embassy Theatre, which sold out with more than 2,400 tickets moved, and raised $32,148 for the historic downtown landmark. Pretty incredible night.Throughout 2010, we&#8217;ll be unveiling a series of Lucky Ten logos, shirts and swag, along with a new web site. What else? Well, there&#8217;s talk of getting the carpets cleaned, for starters.<\/p>\n",
        "slug": "lucky-ten"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2010-03-26 18:56:00",
        "author_name": "OLG Newswire",
        "title": "Welcome Michelle!",
        "postBody": "<h2><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/michelle.jpg\"><img class=\"alignnone size-full wp-image-271\" title=\"michelle\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/michelle.jpg\" alt=\"\" width=\"170\" height=\"170\" \/><\/a><\/h2>\n<h2>Welcome Michelle<\/h2>\n<p>In mid-January, we bucked national trends and created a new job\u2014University of Notre Dame alum Michelle Love joined us as account coordinator. We didn&#8217;t realize how bad we needed this position until Michelle filled it with such enthusiasm and passion for the work we&#8217;re doing. Welcome, Michelle!<\/p>\n",
        "slug": "welcome-michelle"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/enews_0714.jpg",
        "category_name": "News & Word",
        "postDate": "2010-03-26 18:56:00",
        "author_name": "OLG Newswire",
        "title": "Whatzup Whammy Awards",
        "postBody": "<div class=\"newsletter\">\n<div style=\"clear: left;\"><span class=\"Apple-style-span\" style=\"font-size: 16px; line-height: 24px;\">\u00a0<\/span><\/div>\n<div style=\"clear: left;\">\n<h2 style=\"clear: left';\"><a href=\"..\/wp-content\/uploads\/2011\/10\/matt.jpg\"><img class=\"size-full wp-image-272 alignleft\" title=\"matt\" src=\"..\/wp-content\/uploads\/2011\/10\/matt.jpg\" alt=\"\" width=\"170\" height=\"170\" \/><\/a>Isn&#8217;t that special?<\/h2>\n<p>On February 18th, at the annual <em>Whatzup<\/em> Whammy Awards, OLG&#8217;s Matt Kelley was presented with a Special Achievement Whammy &#8220;for enhancing the quality of life in northeast Indiana through his contributions to the performing arts and his accomplishments in art- and entertainment-related industries serving Fort Wayne and surrounding communities\u2026,&#8221; which is kinda like a Lifetime Achievement Award, except Matt is 36 and unsatisfied. Seriously, though, it was a real honor. The award was last given to Chuck Surack, for crying out loud! Nate, who was nominated for Visual Artist of the Year and Album of the Year at the Whammys, presented MK with the award. Pretty flattering stuff. The whole thing proves that, if nothing else, Matt surrounds himself with some pretty special people!<\/p>\n<\/div>\n<\/div>\n",
        "slug": "whatzup-whammy-awards"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/TrangressionsBlack_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2010-02-21 21:16:00",
        "author_name": "Jake Sauer",
        "title": "The Transgressions at The Brass Rail",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/transgressionglyer_2.jpg\"><img class=\"alignnone size-full wp-image-746\" title=\"transgressionglyer_2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/transgressionglyer_2.jpg\" alt=\"\" width=\"500\" height=\"651\" \/><\/a>The Transgressions<br \/>\nwith Flamingo Nosebleed<\/p>\n<p>The Brass Rail<\/p>\n<p>February 21, 2010<\/p>\n",
        "slug": "the-transgressions-at-the-brass-rail"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/vari-husband-sxsw.jpg",
        "category_name": "Show & Event",
        "postDate": "2010-02-20 21:13:00",
        "author_name": "OLG Newswire",
        "title": "Metavari\/Husband&Wife SXSW Tour 2010",
        "postBody": "<p>Metavari\/Husband&amp;Wife &#8220;Winter Tour&#8221;<br \/>\nSXSW 2010<\/p>\n",
        "slug": "metavarihusbandwife-sxsw-tour-2010"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/DTL4_dial.jpg",
        "category_name": "Show & Event",
        "postDate": "2010-02-20 18:57:00",
        "author_name": "Matt Kelley",
        "title": "Down the Line posters",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/DTL4.jpg\"><img class=\"alignnone size-full wp-image-637\" title=\"DTL4\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/DTL4.jpg\" alt=\"\" width=\"500\" height=\"734\" \/><\/a><\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/DTL3.jpg\"><img class=\"alignnone size-full wp-image-635\" title=\"DTL3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/DTL3.jpg\" alt=\"\" width=\"500\" height=\"772\" \/><\/a>Posters for Down the Line, an fundraising concert for the Embassy Theatre.<\/p>\n",
        "slug": "down-the-line-posters"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/LBR_dial.jpg",
        "category_name": "Show & Event",
        "postDate": "2010-02-05 19:16:00",
        "author_name": "Matt Kelley",
        "title": "Posters for Little Brother Radio",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/LBR.jpg\"><img class=\"alignnone size-full wp-image-658\" title=\"LBR\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/LBR.jpg\" alt=\"\" width=\"650\" height=\"1000\" \/><\/a>The bros over at NPR&#8217;s Little Brother Radio have asked us to design a few posters over the years. Here are four, including designs for Matthew Ryan, Roger Clyne and Pepi Ginsberg.<\/p>\n",
        "slug": "posters-for-little-brother-radio"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/furnace_dial.jpg",
        "category_name": "Show & Event",
        "postDate": "2010-01-30 19:03:00",
        "author_name": "Matt Kelley",
        "title": "Sleepy Furnace at OLG",
        "postBody": "<p>&#8216;Sleepy Furnace&#8217; release show<\/p>\n<p><em>Featuring Mark Hutchins, Josh Hall, Kevin Hambrick and C-Ray Harvey<\/em><\/p>\n<p>One Lucky Guitar HQ<\/p>\n<p>January 30, 2010<\/p>\n",
        "slug": "sleepy-furnace-at-olg"
    },
    {
        "largeimage": "http:\/\/dev.oneluckyguitar.com\/wp-content\/uploads\/2011\/10\/blogthumb.jpg",
        "category_name": "News & Word",
        "postDate": "2010-01-01 15:04:00",
        "author_name": "OLG Newswire",
        "title": "The Newest News",
        "postBody": "<p><img class=\"alignleft size-full wp-image-414\" title=\"\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/10\/initialblog-floatphoto.jpg\" alt=\"\" width=\"350\" height=\"495\" \/>Thanks for tuning in to <em>The Dial<\/em>\u2014One Lucky Guitar\u2019s weblog\u2014where we\u2019re reporting and opining on the latest happenings in and around our scene.<\/p>\n<p style=\"padding-left: 30px;\">Check out <a href=\"\/dial\/category\/art-and-strategy-too\"><strong>Art &amp; Strategy, Too<\/strong><\/a> for more stories about our work for Northeast Indiana\u2019s finest client roster.\u00a0Did you ever hear we love what we do? It\u2019s true. We almost never stop doing it\u2014see <strong><a href=\"\/dial\/category\/extra-and-curricular\">Extra &amp; Curricular<\/a> <\/strong>for proof. And sure, we\u2019re a design &amp; marketing boutique, but we don\u2019t stop at ads and reports; very often we\u2019re promoting a <a href=\"\/dial\/category\/show-and-event\"><strong>Show &amp; Event<\/strong><\/a> that is moving the needle on arts &amp; culture in our community. <strong><a href=\"\/dial\/category\/features-and-headlines\">Features &amp; Headlines<\/a> <\/strong>offers long-form opinion on topics far and wide, and we use <strong><a href=\"\/dial\/category\/love-and-like\">Love &amp; Like<\/a> <\/strong>in the classic bloggin\u2019 fashion\u2014music, books and articles that are blowing our minds. Finally, sometimes we make the news, and you can read all about it in <a href=\"\/dial\/category\/news-and-word\"><strong>News &amp; Word<\/strong><\/a>.<\/p>\n<p><img style=\"float: right; border: none; margin: -5px 0 15px 0;\" src=\"\/wp-content\/uploads\/2011\/10\/icons-row.gif\" alt=\"\" \/><\/p>\n<p>So if we don\u2019t see ya again for a long, long while\u2026<\/p>\n",
        "slug": "the-newest-news"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/BAZAN_Drew_landing.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-12-13 19:09:00",
        "author_name": "OLG Newswire",
        "title": "Bazan at Fahrenheit",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/BAZAN_Drew.jpg\"><img class=\"alignnone size-full wp-image-684\" title=\"BAZAN_Drew\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/BAZAN_Drew.jpg\" alt=\"\" width=\"500\" height=\"889\" \/><\/a>David Bazan<\/p>\n<p>Living Room Show Series<\/p>\n<p>Fahrenheit (Drew Allegre)<br \/>\nNew Haven, IN<\/p>\n<p>December 13, 2009<\/p>\n",
        "slug": "bazan-at-fahrenheit"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bazannate-thumb.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-12-13 18:57:00",
        "author_name": "OLG Newswire",
        "title": "David Bazan at One Lucky Guitar",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bazan-build-2009.jpg\"><img class=\"alignnone size-full wp-image-675\" title=\"bazan-build-2009\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bazan-build-2009.jpg\" alt=\"\" width=\"650\" height=\"650\" \/><\/a>David Bazan<\/p>\n<p>Living Room Show Series<\/p>\n<p>One Lucky Guitar<\/p>\n<p>December 13, 2009<\/p>\n",
        "slug": "david-bazan-at-one-lucky-guitar"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Lee+Hawk_dial.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-12-05 19:21:00",
        "author_name": "Matt Kelley",
        "title": "St. Mary's Soup Kitchen benefit",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Lee+Hawk.jpg\"><img class=\"alignnone size-full wp-image-660\" title=\"Lee+Hawk\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Lee+Hawk.jpg\" alt=\"\" width=\"500\" height=\"773\" \/><\/a>Lee Miles &amp; Thunderhawk<\/p>\n<p>J K O&#8217;Donnell&#8217;s<\/p>\n<p>December 5, 2009<\/p>\n",
        "slug": "st-marys-soup-kitchen-benefit"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Nothington_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-11-19 21:23:00",
        "author_name": "Jake Sauer",
        "title": "Nothington at The Brass Rail",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/NothingtonPoster.jpg\"><img class=\"alignnone size-full wp-image-751\" title=\"NothingtonPoster\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/NothingtonPoster.jpg\" alt=\"\" width=\"500\" height=\"750\" \/><\/a>Nothington<br \/>\nwith Flamingo Nosebleed and Aadia<\/p>\n<p>The Brass Rail<\/p>\n<p>November 19, 2009<\/p>\n",
        "slug": "nothington-at-the-brass-rail"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Copyrights_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-11-13 21:28:00",
        "author_name": "Jake Sauer",
        "title": "The Copyrights, Be My Doppelganger",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Copyrights-DoppelPoster.jpg\"><img class=\"alignnone size-full wp-image-753\" title=\"Copyrights-DoppelPoster\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Copyrights-DoppelPoster.jpg\" alt=\"\" width=\"500\" height=\"819\" \/><\/a>The Copyrights<br \/>\nwith Be My Doppelganger, Flamingo Nosebleed, Like Bats<\/p>\n<p>The Halloween House<\/p>\n<p>November 13, 2009<\/p>\n",
        "slug": "the-copyrights-be-my-doppelganger"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/sourmash_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-10-31 21:19:00",
        "author_name": "Jake Sauer",
        "title": "Halloween Bash!",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/SourMashPoster.jpg\"><img class=\"alignnone size-full wp-image-749\" title=\"SourMashPoster\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/SourMashPoster.jpg\" alt=\"\" width=\"500\" height=\"750\" \/><\/a>Halloween Bash with:<br \/>\nThe Staggerers, Sour Mash Kats, Flamingo Nosebleed and Black Cat Mambo<\/p>\n<p>CS3&#8217;s Tiger Room<\/p>\n<p>October 31, 2009<\/p>\n",
        "slug": "halloween-bash"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/armsandsleepers.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-10-13 21:14:00",
        "author_name": "OLG Newswire",
        "title": "Arms and Sleepers at Cinema Center",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/OCT13-2009.gif\"><img class=\"alignnone size-full wp-image-743\" title=\"OCT13-2009\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/OCT13-2009.gif\" alt=\"\" width=\"550\" height=\"850\" \/><\/a>Arms and Sleepers<br \/>\nw\/ Metavari and Beacons<\/p>\n<p>Cinema Center<br \/>\nIndiana Tech Andorfer Commons<\/p>\n<p>October 13, 2009<\/p>\n",
        "slug": "arms-and-sleepers-at-cinema-center"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/RtidesTour_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-10-01 21:31:00",
        "author_name": "Jake Sauer",
        "title": "The Riptides Tour Poster",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/RiptidesTourPoster2.jpg\"><img class=\"alignnone size-full wp-image-755\" title=\"RiptidesTourPoster2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/RiptidesTourPoster2.jpg\" alt=\"\" width=\"500\" height=\"750\" \/><\/a>Tour poster to promote new album<\/p>\n<p>October 2009<\/p>\n",
        "slug": "the-riptides-tour-poster"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/PhilPoster_landing.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-09-04 19:26:00",
        "author_name": "OLG Newswire",
        "title": "The Phil - Fanfare",
        "postBody": "<p><em><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/PhilPoster_v3.jpg\"><img class=\"alignnone size-full wp-image-707\" title=\"PhilPoster_v3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/PhilPoster_v3.jpg\" alt=\"\" width=\"500\" height=\"812\" \/><\/a><\/em><\/p>\n<p><em>Fanfare <\/em>by\u00a0The Phil<\/p>\n<p>Foellinger Theatre, Fort Wayne, IN<\/p>\n<p>An Evening of Light Classics<br \/>\nFriday September 4, 2009 &#8211; Evening<\/p>\n<p>Family Favorites<br \/>\nSaturday September 5, 2009 &#8211; Afternoon<\/p>\n<p>Stage &amp; Screen<br \/>\nSaturday September 5, 2009 &#8211; Evening<\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/PhilDetails.jpg\"><img class=\"alignnone size-full wp-image-709\" title=\"PhilDetails\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/PhilDetails.jpg\" alt=\"\" width=\"500\" height=\"332\" \/><\/a><\/p>\n",
        "slug": "the-phil-fanfare"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/varireleaseshow.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-08-28 19:35:00",
        "author_name": "OLG Newswire",
        "title": "Metavari Release Show",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Metavari_CDRelease.jpg\"><img class=\"alignnone size-full wp-image-719\" title=\"Metavari_CDRelease\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Metavari_CDRelease.jpg\" alt=\"\" width=\"500\" height=\"1063\" \/><\/a>Metavari<br \/>\nPerforming their debut full-length release in its entirety.<\/p>\n<p>Cinema Tech at the Indiana Tech Andorfer Commons<\/p>\n<p>August 28, 2009<\/p>\n",
        "slug": "metavari-release-show"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/dupontthumb.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-08-15 19:12:00",
        "author_name": "OLG Newswire",
        "title": "Dupont Music & Movies",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Dupont_MusicMovies-2009.jpg\"><img class=\"alignnone size-full wp-image-694\" title=\"Dupont_MusicMovies-2009\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Dupont_MusicMovies-2009.jpg\" alt=\"\" width=\"600\" height=\"1250\" \/><\/a>Dupont Music &amp; Movies in the Park<br \/>\nFeaturing: Madagascar 2 (movie), Orange Opera (band), David Todoran (band) and Jumanji (movie)<\/p>\n<p>Dupont Hospital Sport and Fitness Park<\/p>\n<p>August 15, 2009<\/p>\n",
        "slug": "dupont-music-movies-in-the-park"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/anexhibit.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-08-14 19:31:00",
        "author_name": "OLG Newswire",
        "title": "\"Hear No Noise\" - An Exhibit",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/anexhibit1.jpg\"><img class=\"alignnone size-full wp-image-715\" title=\"anexhibit\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/anexhibit1.jpg\" alt=\"\" width=\"480\" height=\"180\" \/><\/a>&#8220;Hear No Noise&#8221; &#8211; An Exhibit<br \/>\nCurated by the members of Metavari in conjunction with their debut full-length release: <em>Be One of Us and Hear No Noise<\/em>.<\/p>\n<p>More than 25 artists from 6 US cities and 3 countries will be exhibiting pieces with one theme: hear no noise.<\/p>\n<p>Artlink Contemporary Art Gallery<\/p>\n<p>Opening Reception August 14, 2009<\/p>\n",
        "slug": "hear-no-noise-an-exhibit"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Sheckies_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-07-25 21:33:00",
        "author_name": "Jake Sauer",
        "title": "The Sheckies, Johnie 3 Invade Berlin!",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/J3_Sheckies_Poster_Final.jpg\"><img class=\"alignnone size-full wp-image-757\" title=\"J3_Sheckies_Poster_Final\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/J3_Sheckies_Poster_Final.jpg\" alt=\"\" width=\"500\" height=\"712\" \/><\/a>The Sheckies, Johnie 3, Hollywood Blondes, New 45, Flamingo Nosebleed<\/p>\n<p>The Berlin<\/p>\n<p>July 25, 2011<\/p>\n",
        "slug": "the-sheckies-johnie-3-invade-berlin"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bookhausdebut.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-07-22 19:09:00",
        "author_name": "OLG Newswire",
        "title": "Bookhaus Boys at Pint & Slice",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Bookhaus-2-2009.jpg\"><img class=\"alignnone size-full wp-image-678\" title=\"Bookhaus-2-2009\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Bookhaus-2-2009.jpg\" alt=\"\" width=\"500\" height=\"917\" \/><\/a>Bookhaus Boys<br \/>\nDebut DJ Set<\/p>\n<p>816 Pint &amp; Slice<\/p>\n<p>July 22, 2009<\/p>\n",
        "slug": "bookhaus-boys-at-pint-slice"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/TeenIdols_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-06-25 21:45:00",
        "author_name": "Jake Sauer",
        "title": "Teen Idols & Squirtgun Reunion",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/TeenIdolsPoster3.jpg\"><img class=\"alignnone size-full wp-image-764\" title=\"TeenIdolsPoster3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/TeenIdolsPoster3.jpg\" alt=\"\" width=\"500\" height=\"798\" \/><\/a>Teen Idols, Squirtgun, The Leftovers, Green Room Rockers<\/p>\n<p>The Muse, Lafayette<\/p>\n<p>June 25, 2009<\/p>\n",
        "slug": "teen-idols-squirtgun-reunion"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/HHFest_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-06-05 21:37:00",
        "author_name": "Jake Sauer",
        "title": "Best Fest!",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/HH_Poster31.jpg\"><img class=\"alignnone size-full wp-image-760\" title=\"HH_Poster3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/HH_Poster31.jpg\" alt=\"\" width=\"500\" height=\"905\" \/><\/a>Best Fest<\/p>\n<p>Halloween House<\/p>\n<p>June 5\u20136, 2009<\/p>\n",
        "slug": "best-fest"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/easton_dial.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-04-27 18:59:00",
        "author_name": "Matt Kelley",
        "title": "Tim Easton's Porcupine Release Show",
        "postBody": "<p>Tim Easton<\/p>\n<p><em>&#8216;Porcupine&#8217; release show<\/em><\/p>\n<p>The Brass Rail<\/p>\n<p>April 27, 2009<\/p>\n",
        "slug": "tim-eastons-porcupine-release-show"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Guts_Dial_Home_480.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-04-25 21:42:00",
        "author_name": "Jake Sauer",
        "title": "The Guts at The Tiger Room",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/GutsPosterTigerroom.jpg\"><img class=\"alignnone size-full wp-image-762\" title=\"GutsPosterTigerroom\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/GutsPosterTigerroom.jpg\" alt=\"\" width=\"500\" height=\"722\" \/><\/a>The Guts<br \/>\nwith Flamingo Nosebleed, Aadia<\/p>\n<p>CS3&#8217;s Tiger Room<\/p>\n<p>April 25, 2009<\/p>\n",
        "slug": "the-guts-at-the-tiger-room"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/flapjacks_dial.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-04-10 18:51:00",
        "author_name": "Matt Kelley",
        "title": "Flapjack Turns 18",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/flapjacks.jpg\"><img class=\"alignnone size-full wp-image-643\" title=\"flapjacks\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/flapjacks.jpg\" alt=\"\" width=\"500\" height=\"945\" \/><\/a>Matt Jackson&#8217;s 18th Birthday Party<\/p>\n<p>816 Pint &amp; Slice<\/p>\n<p>April 10, 2009<\/p>\n",
        "slug": "flapjack-turns-18"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/clem_chicken_1_dial.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-03-23 18:55:00",
        "author_name": "Matt Kelley",
        "title": "Clem Snide at The Tiger Room",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/clem_chicken_1.jpg\"><img class=\"alignnone size-full wp-image-633\" title=\"clem_chicken_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/clem_chicken_1.jpg\" alt=\"\" width=\"650\" height=\"1004\" \/><\/a><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/clem_chicken_2.jpg\"><img class=\"alignnone size-full wp-image-634\" title=\"clem_chicken_2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/clem_chicken_2.jpg\" alt=\"\" width=\"650\" height=\"1004\" \/><\/a>Clem Snide w\/ The Heligoats<\/p>\n<p>The Tiger Room at CS3<\/p>\n<p>March 23, 2009<\/p>\n<p><em>Photo by Joel Faurote<\/em><\/p>\n",
        "slug": "clem-snide-at-the-tiger-room"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/bookhausnaked.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-03-14 21:16:00",
        "author_name": "OLG Newswire",
        "title": "House of Bread at Pint & Slice",
        "postBody": "<p>House of Bread<br \/>\nw\/ Bookhaus Boys, Hope Arthur<\/p>\n<p>Pint &amp; Slice<\/p>\n<p>March 14, 2009<\/p>\n",
        "slug": "house-of-bread-at-pint-slice"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/rockdoc.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-03-05 19:17:00",
        "author_name": "OLG Newswire",
        "title": "\"Fame Throwa\"",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/FW_RD2-2009.gif\"><img class=\"alignnone size-full wp-image-693\" title=\"FW_RD2-2009\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/FW_RD2-2009.gif\" alt=\"\" width=\"650\" height=\"1005\" \/><\/a>&#8220;Fame Throwa&#8221;<\/p>\n<p>Thundolah, Lee Miles &amp; The Philistines, Streetlamps for Spotlights, Castles, DJ set by Bookhaus Boys<\/p>\n<p>Brass Rail<\/p>\n<p>March 5, 2009<br \/>\nProceeds go to the funding of the film: <em>Fort Wayne Roc Doc<\/em><\/p>\n",
        "slug": "fame-throwa"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/sharps_release_dial.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-02-28 18:45:00",
        "author_name": "Matt Kelley",
        "title": "The B-Sharps at The Brass Rail",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/sharps_release.jpg\"><img class=\"alignnone size-full wp-image-670\" title=\"sharps_release\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/sharps_release.jpg\" alt=\"\" width=\"650\" height=\"1192\" \/><\/a>The B-Sharps<\/p>\n<p><em>Album Release Show<\/em><\/p>\n<p>The Brass Rail<\/p>\n<p>February 28, 2009<\/p>\n",
        "slug": "the-b-sharps-at-the-brass-rail"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/jeff-tweedy-winnetka-landing.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-02-07 19:23:00",
        "author_name": "OLG Newswire",
        "title": "Jeff Tweedy at Morgan's Living Room",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/jeff-tweedy-winnetka.jpg\"><img class=\"alignnone size-full wp-image-700\" title=\"jeff tweedy winnetka\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/jeff-tweedy-winnetka.jpg\" alt=\"\" width=\"500\" height=\"750\" \/><\/a>Jeff Tweedy<br \/>\nLiving Room Fundraiser Show Series<\/p>\n<p>Morgan&#8217;s Living Room,\u00a0Winnetka, IL<\/p>\n<p>February 7, 2009<\/p>\n",
        "slug": "jeff-tweedy-at-morgans-living-room"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Deastro_landing.jpg",
        "category_name": "Show & Event",
        "postDate": "2009-01-25 19:16:00",
        "author_name": "OLG Newswire",
        "title": "Deastro at the Tiger Room",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Deastro.jpg\"><img class=\"alignnone size-full wp-image-692\" title=\"Deastro\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/Deastro.jpg\" alt=\"\" width=\"500\" height=\"773\" \/><\/a>Deastro w\/Metavari<\/p>\n<p>The Tiger Room<\/p>\n<p>January 25, 2009<\/p>\n",
        "slug": "deastro-at-the-tiger-room"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/lollipop_dial.jpg",
        "category_name": "Show & Event",
        "postDate": "2008-12-20 19:25:00",
        "author_name": "Matt Kelley",
        "title": "Lollipop Factory at The Brass Rail",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/lollipop.jpg\"><img class=\"alignnone size-full wp-image-662\" title=\"lollipop\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/lollipop.jpg\" alt=\"\" width=\"650\" height=\"1083\" \/><\/a>Lollipop Factory<\/p>\n<p>The Brass Rail<\/p>\n<p>December 20, 2008<\/p>\n",
        "slug": "lollipop-factory-at-the-brass-rail"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/JR_1_dial.jpg",
        "category_name": "Show & Event",
        "postDate": "2008-10-14 19:14:00",
        "author_name": "Matt Kelley",
        "title": "Jay Reatard at The Brass Rail",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/JR_1.jpg\"><img class=\"alignnone size-full wp-image-655\" title=\"JR_1\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/JR_1.jpg\" alt=\"\" width=\"500\" height=\"1309\" \/><\/a><\/p>\n<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/JR_2.jpg\"><img class=\"alignnone size-full wp-image-656\" title=\"JR_2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/JR_2.jpg\" alt=\"\" width=\"500\" height=\"1309\" \/><\/a>Jay Reatard<\/p>\n<p>The Brass Rail<\/p>\n<p>October 14, 2008<\/p>\n",
        "slug": "jay-reatard-at-the-brass-rail"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/rogers_2_dial.jpg",
        "category_name": "Show & Event",
        "postDate": "2008-08-11 19:29:00",
        "author_name": "Matt Kelley",
        "title": "Tim Rogers at J K O'Donnell's",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/rogers_2.jpg\"><img class=\"alignnone size-full wp-image-668\" title=\"rogers_2\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/rogers_2.jpg\" alt=\"\" width=\"650\" height=\"1192\" \/><\/a>Tim Rogers of You Am I<\/p>\n<p>J K O&#8217;Donnell&#8217;s<\/p>\n<p>August 11, 2008<\/p>\n<p><em>This show (and tour) was cancelled, sadly. But that&#8217;s another story\u2026<\/em><\/p>\n",
        "slug": "tim-rogers-at-j-k-odonnells"
    },
    {
        "largeimage": "http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/eef_CS3_dial.jpg",
        "category_name": "Show & Event",
        "postDate": "2008-08-09 19:02:00",
        "author_name": "Matt Kelley",
        "title": "Eef Barzelay at CS3",
        "postBody": "<p><a href=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/eef_CS3.jpg\"><img class=\"alignnone size-full wp-image-641\" title=\"eef_CS3\" src=\"http:\/\/oneluckyguitar.com\/dial-archive\/wp-content\/uploads\/2011\/11\/eef_CS3.jpg\" alt=\"\" width=\"650\" height=\"770\" \/><\/a>Eef Barzelay<\/p>\n<p>The Frontroom at Calhoun Street Soups, Salads &amp; Spirits<\/p>\n<p>August 9, 2008<\/p>\n",
        "slug": "eef-barzelay-at-cs3"
    }
]