A Touch of Charm

We've been fortunate to contribute to brand-building design for Matilda Jane Clothing over the years, and the recent introduction of the Good Hart line is no different. You may come to expect the bright and bubbly personality of the Matilda Jane Clothing kids' line, but Good Hart focuses specifically on women’s clothing—and it needed a distinct, authentic design all its own. We developed a logo and icon and matching assets that were simple—with a touch of charm. The logo, of course, comes to life in the details on the clothing—like [...] Read More

Tried & True

Briner Building was founded in 1969, and since then, their talented and experienced team has grown to include more than 40 employees. As a full-service general contractor, they employ a wide range of occupations, including carpenters, steel erectors and concrete laborers. The entire Briner team works together to make their clients’ visions a reality, in the office and in the field. And each has a unique skillset—and perspective—they bring to every project. To highlight Briner’s commitment to their employees, clients and the community, One Lucky Guitar partnered with Briner to [...] Read More

Vision Meets Reality

While it was still under construction, One Lucky Guitar partnered with The Model Group to create a social media presence for The Landing, a historic downtown Fort Wayne district being revived by the Cincinnati-based developers. The Landing was home to Fort Wayne’s first post office, theatre and hotel. It was on The Landing that our community first became a county, a township—even a city. OLG helped our community envision what could be on The Landing leading up to and during construction and development. We created The Landing’s social media presence [...] Read More

Careers with Heart

Even in challenging times, some commitments can’t be put on hold. So when Benchmark Human Services needed to recruit caregivers, One Lucky Guitar partnered with them to create a social media campaign designed to connect with people looking for meaningful careers—and a way to make a difference. OLG created a digital campaign and strategy that focused on recruiting dedicated support professionals in three target locations: Fort Wayne, IN; Helena, MT; and Swedesboro, NJ. Our goal was to build brand awareness and increase employment applications by driving website landing page visits, [...] Read More