The Dial

The way you actually deliver your service is far more important than the way you say you will. And when you’re able to articulate and communicate the ways you’re authentically distinct—how you stand out in a competitive marketplace—well, that’s when you win work.

The Steuben County Community Foundation sought to overcome a challenge that many philanthropic organizations face: educating the community on not only what they do, but also what a community foundation is. OLG partnered with the organization to create marketing materials—including a flagship brochure and event display setup—that simply and succinctly explain their function, while also inspiring community pride and inviting them to celebrate Steuben County by getting involved with the Foundation. These materials established a baseline for the Foundation to talk about who they are, paired with a vibrant and colorful visual approach to reflect their aspirations for the future.

The Steuben County Community Foundation sought to overcome a challenge that many philanthropic organizations face: educating the community on not only what they do, but also what a community foundation is. OLG partnered with the organization to create marketing materials—including a flagship brochure and event display setup—that simply and succinctly explain their function, while also inspiring community pride and inviting them to celebrate Steuben County by getting involved with the Foundation. These materials established a baseline for the Foundation to talk about who they are, paired with a vibrant and colorful visual approach to reflect their aspirations for the future.

From annual reports, to community studies, to action plans, presenting data that supports your mission, positioning or business case—your why—can be a powerful tool for appealing to your constituents.

The nonprofit and philanthropic sectors are unique: in fiscal structure, legal requirements, governing bylaws, volunteer and staffing needs, and beyond.

As an online university for working adults, Purdue Global’s students are rarely ever gathered in one place. Ahead of its fall 2023 commencement celebration, though, Purdue Global knew thousands of online students would be on campus at the same time—making this the perfect opportunity to capture their “comeback” stories.

Our friends at Be Better Hospitality (the same group that brought us Penny Drip) have introduced three new concept restaurants/bars on The Landing: Dana’s, Night Train and Blue Bottle. One Lucky Guitar partnered with the BBH team to develop the visual identity systems for their new concepts, reflecting its creative outlet for good cocktails in historic—yet updated—atmospheres.

With their recent expansion into grades 1–3, MLK Montessori School partnered with One Lucky Guitar to increase the school’s community awareness and donor support through foundational brand development.