This winter we were absolutely thrilled to pack up our sleeping bags and our hiking boots to set out on a real-life MJC adventure!
We worked with the great MJC team to select a beautifully rustic camp as the backdrop for Matilda Jane’s spring collection—named Camp MJC—photoshoot which, not only served as the set, but also as home for the entire crew. Yep, we slept in little, adorable cabins, dined together in the mess hall and (best of all) created some great work with with some truly terrific people.
OLG was responsible for the photoshoot production, lookbook writing and layout, video direction, script and editing, as well as the prop and set styling.
We created dozens of handmade props to pair with vinatge finds to build a whimsical version of camp, that’s discinctly Matilda Jane.
The little gals modeling (our Twirl Scouts) truly embodied the collection story both on- and off-camera by becoming fast friends—having a blast together doing sack races, playing board games in bunk beds, trying out archery, hiking, birdwatching and beyond.
A very special thank you to Elyse and Kate, Gretchen, Abby and Alexey for adventuring alongside us! And a big thank you to Skip and the whole crew at Camp Navarro for being so welcoming, accommodating and wonderful.
Check out the full February lookbook on Matilda Jane’s website, and view the collection video below.
Photography: Gretchen Easton