Fort Wayne, Ind. – Greater Fort Wayne Inc.’s “We Stand For” TV campaign has been named a Bronze winner in the 35th Annual Telly Awards. With nearly 12,000 entries from all 50 states and numerous countries, this is truly an honor in marketing excellence for the greater Fort Wayne community.
The “We Stand For” marketing campaign was created by Greater Fort Wayne Inc. and One Lucky Guitar. The purpose of the “We Stand For” campaign was to generate brand awareness for Greater Fort Wayne Inc. The four month long campaign included TV and radio spots, billboards, print ads, gobo lights on local businesses, and social media outreach. Along with One Lucky Guitar, BFA Commercial Photography was instrumental in setting the style for the campaign’s videography and photography.
“The We Stand For campaign was designed to build a connection between the community and Greater Fort Wayne Inc.,” said Mark Becker, CEO. “All of the businesses and people that participated in the campaign are proud to live and work in greater Fort Wayne. Each individual stands for something – a greater future, greater action, greater innovation, greater momentum, or greater results – and we all stand for a greater community.”
The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
“At OLG, we help organizations communicate their brand soul, and we were privileged to be able to work for Greater Fort Wayne Inc. on the We Stand For campaign,” said Matt Kelley, owner of One Lucky Guitar. “From TV commercials to pop-up ‘bat signals’ on businesses across Allen County, this campaign seeks to embody, share and be part of the contagious momentum GFW Inc. is creating in our community.”
About Greater Fort Wayne Inc.
Greater Fort Wayne Inc. is the new organization that unifies the Fort Wayne‐Allen County Economic Development Alliance, the Greater Fort Wayne Chamber of Commerce, and Leadership Fort Wayne, serving as a single point of contact for economic growth in Greater Fort Wayne. In addition, the Downtown Improvement District is also working toward an affiliation with Greater Fort Wayne Inc. Together, we’re growing a more prosperous, vibrant community in Greater Fort Wayne. To learn more about Greater Fort Wayne Inc., visit www.GreaterFortWayneInc.com.
About One Lucky Guitar, Inc.
One Lucky Guitar, a Fort Wayne-based design & marketing boutique, was founded in November, 2000 and specializes in high-concept design, advertising and marketing, providing clients with top-shelf creative work and full service through strategic partnerships. Advertising clients include Ambassador Enterprises, Arts United, AWS/Benchmark, Carson Boxberger, Grand Wayne Center, Greater Fort Wayne Inc., Human Motor Works, J K O’Donnell’s, Matilda Jane Clothing Company and Turnstone. With Indianapolis’ Lodge Design, OLG is the agency of record for the Lutheran Health Network.
**This press release was distributed by Greater Fort Wayne Inc. on August 4th, 2014.