Local Campaign Wins International Marketing Awards
FORT WAYNE, Ind. – The “Your Story Made Here” campaign, developed for the Northeast Indiana Regional Partnership, recently earned four honors in the international MarCom Awards competition.
The Your Story Made Here website videos received platinum recognition, the highest award. The campaign’s hardcover book and TV campaign were awarded gold. And the Your Story Made Here website, www.YourStoryMadeHere.com, earned honorable mention.
MarCom Awards is an international marketing and communications competition. MarCom statuettes grace the trophy cases of some of the top business and communication firms in the world. According to their website, the MarCom competition has become one of the largest of its kind in the world with about 6,000 entries per year.
The Partnership launched Your Story Made Here in 2012 as a part of its Vision 2020 initiative, which aims to develop, attract and retain talent in Northeast Indiana.
“Your Story Made Here was designed to attract and retain talent in our region by showcasing the impressive and diverse assets Northeast Indiana has to offer,” said Courtney Tritch, marketing director for the Partnership. “The fact that this campaign—and our region’s assets—are garnering international attention should give everyone living in Northeast Indiana a reason to be proud.”
“Northeast Indiana has much to offer and the Your Story Made Here campaign shows why the region is a great place to live,” said Matt Kelley, owner of One Lucky Guitar (OLG). “We are proud to be able to provide a true representation of the amazing things taking place in Northeast Indiana.”
The Your Story Made Here campaign was created with Columbia City, Indiana partner’s Red Tide Productions on video production.
For more information on Your Story Made Here, visit www.YourStoryMadeHere.com.
About the Northeast Indiana Regional Partnership
The Northeast Indiana Regional Partnership was formed in 2006 to help build a globally competitive economy in Northeast Indiana. It is a public-private partnership creating business investment by generating business leads, developing product and fostering regional collaboration. In 2010, the Partnership launched Vision 2020 to bring the region together around five key areas for economic growth: 21st Century Talent, Competitive Business Climate, Entrepreneurship, Infrastructure and Quality of Life. The 10 counties of Northeast Indiana include Adams, Allen, DeKalb, Huntington, LaGrange, Noble, Steuben, Wabash, Wells and Whitley. For more information, visit www.NEIndiana.com.
About One Lucky Guitar, Inc.
One Lucky Guitar, a Fort Wayne-based design & marketing boutique, was founded in November, 2000 and specializes in high-concept design, advertising and marketing, providing clients with top-shelf creative work and full service through strategic partnerships. Advertising clients include 3Rivers Federal Credit Union, Arts United, AWS, Carson Boxberger, Grand Wayne Center, J K O’Donnell’s, Northeast Indiana Regional Partnership, the Talent Initiative, The Good Ones Clothing Company and Matilda Jane Clothing Company. With Indianapolis’ Lodge Design, OLG is the agency of record for the Lutheran Health Network.