Consumer Products: Personality Wins

To stand out in the attention economy, consumer brands and campaigns must have a magnetic attractability. But what’s powerful enough to create yearning, and lay the groundwork for brand loyalty? Providing a product that authentically enhances your customers’ lives is the first step—but then, how do you communicate it? How do you position your benefits against your competitors? How do you let people with specific tastes and specific interests—who are navigating a sea of noise and cacophony—know you’re the specific brand for them? As human beings, we’re not necessarily drawn [...] Read More

Collaborate for Change

What and who makes up the social sector ecosystem serving the community of Fort Wayne? How effective is the social sector ecosystem in addressing the needs of all individuals in Allen County? What could be changed in the social sector ecosystem to improve outcomes for the greater Fort Wayne community and its residents? These were a few of the questions the Community Foundation of Greater Fort Wayne (CFGFW) sought to answer when they commissioned Transform Consulting Group (TCG) to conduct a study on Fort Wayne’s social sector. The Social Sector [...] Read More

Make Space

Accessibility supports so many members of our community: children with disabilities, wounded veterans, senior citizens, those with short-term injuries, and those with chronic conditions. We may all become disabled at some point in our lives: making space for others means making space that you may need yourself one day. Make Space is a local initiative to provide education and advocacy for accessibility, and the first issue they’re tackling is accessible parking. One Lucky Guitar partnered with local advocates Cassie Beer and Kelly Shields to develop the name, tagline, visual identity [...] Read More

Vignettes: An Introduction to Our Team

Every engagement at OLG benefits from the experience and expertise of our entire team—each of our team of 10 is a collaborative, fair and driven problem-solver. We’re purposefully boutique-sized, with decades of advertising and marketing experience. But our industry experience isn’t the only thing that differentiates us. Each of our unique perspectives shapes what we’re able to accomplish for our clients, and our community. Get to know our team members a little better, in our new series, Vignettes! Angie Hoffman Angie’s from a family of creatives. She grew up exploring [...] Read More