I just got some visuals of a billboard we created a few months ago for The University of Saint Francis. Previously, this particular outdoor location had promoted overall undergraduate enrollment. This year, they wanted to be more specific and speak to the fact that they offer top-notch Graduate degrees. The client supported the idea of being a little creative with some additional interest which led to the tab on the left being extruded. At night, light placed behind the tab makes it stand out even more.
Working on USF graduate projects is unique because their look is typically a mesh of distressed textures and precise, bold type. I’ve attached a recent ad we created to see how it relates to the outdoor look.