Character Counts Tags

Last week I was excited to receive my first sample of the Matilda Jane tags for their fall line, Character Counts. These clothing “hang tags”, along with matching neck tags (mockup at left), were created by OLG a few months ago as the visual marketing building blocks for all other materials falling within the theme.

Matilda Jane came to us with the idea of stacked animals representing “each person’s uniqueness”. We were able to capture that feeling with the silhouette illustrations, reminiscent¬†of Spring’s Serendipity line. I’m pretty happy with how the die-cut of the the beveled edge turned out and I think it’s an appropriate look that pairs well with the clothing’s “unpredictable” style.

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