Aster Awards for Healthcare Marketing

One Lucky Guitar and Partners Receive Awards for Outstanding Healthcare Marketing

Fort Wayne, Indiana — One Lucky Guitar, Inc. received two Aster Awards alongside partners Lutheran Health Network and Indianapolis-based Lodge Design. The awards, given for outstanding healthcare marketing and advertising work done for the network in 2012, represent the largest national competition of its kind.

Winning a Gold Aster Award for the advertising campaign category, the Lutheran Cancer Center campaign features patient Carla Parnin and her story of hope. Also receiving Gold Aster Award recognition was the advertising campaign for Lutheran Bariatric Center, which highlighted the weight-loss journey of Ken and Becky Miller.

Matt Kelley, One Lucky Guitar’s owner, remarked “We’re thankful for the opportunity to work with an organization whole-heartedly committed to delivering the best possible patient care and experience, and we’re honored to support them in telling these brave patients’ life-changing stories.”

The Aster Awards, hosted by Marketing Healthcare Today magazine and Creative Images, Inc., is a medical marketing awards program that allows healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation and world. Awards were issued for entries that received top marks from judges for advertising excellence, including creativity, layout/design, typography, production, quality and overall effectiveness.

About One Lucky Guitar, Inc.

One Lucky Guitar, a Fort Wayne-based design & marketing boutique, was founded in November, 2000 and specializes in high-concept design, advertising and marketing, providing clients with top-shelf creative work and full service through strategic partnerships. Advertising clients include Arts United, AWS, Carson Boxberger, Grand Wayne Center, Greater Fort Wayne Inc., J K O’Donnell’s, Matilda Jane Clothing and the Northeast Indiana Regional Partnership. With Indianapolis’ Lodge Design, OLG is the agency of record for the Lutheran Health Network. In partnership with long-time client Matilda Jane Clothing, One Lucky Guitar launched The Good Ones Clothing Company in Spring 2012.

To learn more about OLG, visit oneluckyguitar.com or contact hello@oneluckyguitar.com.

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