Turning It Up to 11

One Lucky Guitar, the design & marketing boutique in downtown Fort Wayne, is pleased to announce two additions to its talented and hardworking team: Beth Bobay and Shane Starr. With these additions, our team now numbers 11.

Starr joined OLG on July 7th in a newly created position, Creative Strategist. A native of Northeast Indiana, Shane and OLG founder Matt Kelley worked together at another agency for two years in 1998–99, then took a fifteen-year break before reuniting at OLG’s headquarters, where Shane will serve in a leadership role. In between, Shane worked as a creative director at GSD&M, a full-service advertising agency in Austin, TX. In seven years at GSD&M, Shane led the creative for brands like Walgreens, L.L.Bean, Marshalls, Barbasol and Chipotle. Shane and his delightful family (wife Erin and daughter Eleanor) are proud to be writing the next chapter in their story in Fort Wayne.

On September 2nd, Beth Bobay joined OLG as Operations and Account Manager. Beth brings more than a decade of experience in account service, event management and production to the OLG team. Tremendously active in our community, Beth has served on the boards of directors for Young Leaders of Northeast Indiana, Down Syndrome Association of Northeast Indiana, Community Development Corporation of Northeast Indiana and Dr. Bill Lewis Center for Children. In addition to her considerable talents and charm, Beth joins Tommy Cutter and Matt Kelley on One Lucky Guitar’s run club racing team.
“I’m excited to welcome Beth and Shane to One Lucky Guitar. Shane and I both feel our previous collaborations led to some of the most satisfying, rewarding and (enjoyably) difficult work of our careers, and are thrilled to be taking on new challenges together. And, I’ve admired Beth’s marketing expertise and community leadership from afar for quite some time. I’m thrilled to now be able to work with her every day.”


Interested in learning more about what this incredible team can do for you? Let’s talk. You can reach Matt Kelley at 260 969-6672, or matt{at}oneluckyguitar.com.

About One Lucky Guitar, Inc.

One Lucky Guitar, a design & marketing boutique in downtown Fort Wayne, communicates brand soul through high-concept design, advertising and marketing. Founded in 2000, OLG serves clients with top-shelf creative work and full service through strategic partnerships. Advertising clients include Ambassador Enterprises, Arts United, AWS-Benchmark, Carson Boxberger, Grand Wayne Center, Greater Fort Wayne Inc., Human Motor Works, Indiana Signworks, J K O’Donnell’s, Matilda Jane Clothing Company and Turnstone. With Indianapolis’ Lodge Design, OLG is the agency of record for the Lutheran Health Network.