One Lucky Guitar & Sauer Consulting LLC Form a Strategic Partnership

(Fort Wayne, Ind.) Two local companies in downtown Fort Wayne are now offering an all-encompassing approach to business development and marketing strategy as Joel Sauer, of Sauer Consulting LLC and Matt Kelley and his team at One Lucky Guitar, Inc., (OLG) merge their passions through a professional partnership.

The relationship between Sauer and OLG dates back to 2004 when they worked together on marketing initiatives for the Red Cross, where Sauer sits as a board member. When Sauer launched his independent consulting firm in 2011, it was OLG that branded and developed the identity for Sauer Consulting LLC. Shortly after, Sauer Consulting assisted the downtown marketing boutique in strategic planning efforts.

“The process was so energizing and valuable for both of us, we wondered if there might be more to it; if there wasn’t a potential product to be developed,” said Joel Sauer, of Sauer Consulting LLC. “Fate answered quickly when a current OLG client asked for similar services, which were provided by the fledging partnership.”

The strategic partnership will allow the two organizations to take their double-team technique to a greater audience, helping business in northeast Indiana thrive and prosper by equipping them with the needed tools to become a fully engaged organization. Their combined services include business strategy, future mapping, SWOT analysis, market analysis, rallying cry development, brand identity and overall marketing strategies.

“Our partnership with Sauer Consulting was born from a mutual desire to dig deeper and go bigger for our clients—offering a robust experience that marries business development and planning with brand storytelling, marketing and creative strategies” said One Lucky Guitar’s Matt Kelley. “We relish the opportunity of working together to shape an organization with a strong pulse. Plus, I really like Joel.”

About Sauer Consulting LLC.

Sauer Consulting, LLC, offers a full range of business consulting services, specializing in simple yet effective strategic planning facilitation. The results of this planning are clear and concise action initiatives, not pretty spiral bound dust collectors.

Joel Sauer brings more than two decades of business leadership and experience to every engagement. With niches in strategic planning and business development, Joel offers special talents in helping companies identify strengths and map out specific courses toward a growth-oriented future. In a world rapidly consolidating, Joel also has a unique ability to bring parties together, both culturally and operationally, to maximize efficiencies. These are extremely valuable—but often overlooked—aspects of merging entities.

To learn more about Sauer Consulting, visit or contact

About One Lucky Guitar, Inc.

One Lucky Guitar, a Fort Wayne-based design & marketing boutique, was founded in November, 2000 and specializes in high-concept design, advertising and marketing, providing clients with top-shelf creative work and full service through strategic partnerships. Advertising clients include 3Rivers Federal Credit Union, Arts United, AWS, Carson Boxberger, Grand Wayne Center, MKM Design, J K O’Donnell’s, Northeast Indiana Regional Partnership, STAR, the Talent Initiative, United Way of Allen County and Matilda Jane Clothing Company. With Indianapolis’ Lodge Design, OLG is the agency of record for the Lutheran Health Network.

OLG’s community involvement is highly regarded, with work for organizations including the Downtown Improvement District, Embassy Theatre, Fort Wayne Philharmonic, Fort Wayne Women’s Bureau, Fort Wayne Trails and Vision 2020.

The company made its early reputation on work in the music industry, for labels and artists including Robert Plant, Alison Krauss, Willie Nelson, John Prine, and Smithsonian Folkways Recordings (Washington, D.C.), among others.

To learn more about OLG, visit or contact

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