Identifying Fort Wayne Trails

At One Lucky Guitar, many of us bike to work (or at least get our wheels out over the weekend for a bit of exercise). In fact, we recently received the designation of ‘Bicycle Friendly Business’ from the League of American Bicyclists. And our very own Drew Kora sits on the Board of Directors for Fort Wayne Trails. In short, we live on the city’s bike lanes, bike routes and trails. So, it was much to our delight when Fort Wayne Trails approached us about designing a new logo. We immediately said yes, and went to work crafting a new identity for an organization that shares our greenway passion.

“We arrived at a new identity that we believe captures who we are as an organization, namely, an enterprise with staying power, strength, focus, energy and commitment to connecting population centers throughout the Fort Wayne and Allen County area.We’re thrilled to unveil our new logo and applaud One Lucky Guitar for the creativity, substance, intelligence and cool factor they’ve infused into our brand.”

— Mark Pope, Fort Wayne Trails’ Chairman of the Board

We designed the logo to highlight the accomplishments and history of trail advocacy, planning and fundraising that Fort Wayne Trails will carry on in place of the organizations that proceeded it. The simple lines of the logo represent the 61+ miles of trails that meander though our region’s neighborhoods, farms, urban areas and waterways. The motto Activus Transportare (Latin for ‘active transportation’) is a nod to the healthy and environmentally friendly benefits the trails bring to our community by encouraging people to get outside and get active.

Even Fort Wayne Mayor, Tom Henry, is enthusiastic about what the new Trails identity means for our city.

“I hope this logo becomes synonymous with community pride. Our trails add to the aesthetics and offerings of our community.”

— Fort Wayne Mayor, Tom Henry

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