'Damn Good' Features One Lucky Guitar Designs for Matilda Jane Clothing Co.

(Fort Wayne, Ind.) HOW Books recently released Damn Good, a publication where top marketing firms discuss their all-time favorite projects and client relationships. One Lucky Guitar (OLG) is featured among the book’s 200-plus pages for the boutique’s design work done since 2004 for a long-time client, Matilda Jane Clothing Company.

“When Denise called OLG—I was a young man still in my pajamas at 11AM, trying my hardest not to sound like my office was in the kitchen of a small apartment—especially because there was a clothing company on the line. Little did I know, Denise was calling from her utility room, where she was starting a clothing company between life,” says Matt Kelley, owner of One Lucky Guitar, in his Damn Good interview. “Seven years later, Matilda Jane is a worldwide success with 26 employees and 175 sales reps, and OLG is a booming 10-person design and marketing boutique.”

In addition to the selection of Matilda Jane look-books, identity system and clothing tags created by OLG, Damn Good features the work of countless proud designers from all over the world which the authors deemed to be the best-looking, highest profile and smartest strategically. The design work highlighted includes print, packaging, identity and mixed media, and needed to meet only two imperative criteria to be included in the publication—passion and inspiration. Other agencies featured in Damn Good include Ogilvy, Deutsch Design Works, and Facebook.

“We really wanted to provide a wide view of the fantastic design that’s happening all over the world,” authors Tim Lapetino and Jason Adam say in the introduction. “The work between these covers spans 35 countries, and we dug deep to find not only great projects by well-known, successful firms, but also to ferret out the creative juices flowing in undiscovered corners, away from the spotlight.”

About One Lucky Guitar, Inc

One Lucky Guitar, a Fort Wayne-based design & marketing boutique, was founded in November, 2000 and specializes in high-concept design, advertising and marketing, providing clients with top-shelf creative work and full service through strategic partnerships. Advertising clients include 3Rivers Federal Credit Union, Arts United, AWS, Carson Boxberger, Grand Wayne Center, MKM Design, J K O’Donnell’s, Northeast Indiana Regional Partnership, STAR, the Talent Initiative, United Way of Allen County and Matilda Jane Clothing Company. With Indianapolis’ Lodge Design, OLG is the agency of record for the Lutheran Health Network.

OLG’s community involvement is highly regarded, with work for organizations including the Downtown Improvement District, Embassy Theatre, Fort Wayne Philharmonic, Fort Wayne Women’s Bureau, Fort Wayne Trails and Vision 2020.

The company made its early reputation on work in the music industry, for labels and artists including Robert Plant, Alison Krauss, Willie Nelson, John Prine, and Smithsonian Folkways Recordings (Washington, D.C.), among others.

To learn more about OLG, visit oneluckyguitar.com or contact hello@oneluckyguitar.com.



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