We’re proud of our ongoing partnership with Lodge Design and Lutheran Health Network. And we love a challenge. So we were excited when Lutheran asked us to help tell their story through a new outdoor campaign.
With a network of eight hospitals and a team of nearly 7,000 dedicated employees, Lutheran Health Network cares for the people of our region in some pretty amazing ways—so many ways, in fact, that it can be tricky to convey all they do.
And so, the challenge: How do you communicate the breadth of Lutheran’s expertise and services in an already media-saturated environment, to an audience that only has a few seconds to read your message?
You say less, rather than more.
We developed a campaign that, with very few words, highlights the physical and emotional benefits of being part of the Lutheran family.
The new campaign covers a range of Lutheran’s services and includes six traditional outdoor boards, plus three smaller boards located in high-traffic areas of an outdoor mall.
