Bringing The Landing to Life

Post by Olivia Fabian
November 15, 2018

This past fall, we worked with The Model Group to create a happening on The Landing for Visit Fort Wayne’s annual Be A Tourist In Your Own Hometown event. This opportunity gave visitors a look at the rich history of the street and a glimpse of the excitement to come with the new development.

To enliven the street for the event, we brought storefront shops to life with a series of pop-up shops and activities put on by some of the coolest kids in town.

 

Each space was branded to match its temporary tenets’ offerings. The use of colorful and custom banners and window decals made the spaces feel welcoming and cheerful.

 

The Landing Pop Up Shops

 

One space, called “Livin Up Pop Up Shop” hosted a coffee shop by Utopian Coffee (a future permanent tenant on The Landing), a braid bar by The Warehouse Salon (current permanent salon on The Landing), juice bar by Juice Jar and shopping with Fancy & Staple and Idlehour.

 

The Landing Interactive Activities

 

We also wanted to make sure this event had plenty of activities for the li’l ones. So, we created the “Kid Around Corner.” This pop up boasted a petting zoo by Indiana WILD, ice cream shop by Yummi Bunni, face painting with Fantasy Faces, bite-sized yoga workshops with Pranayoga and crafting fun with Center for Nonviolence and The Greater Good.

Outdoor vendors also brought color and life to the street with shopping at Peony & Rose Boutique and flowers by Emmie’s Flower Cart.

All of the spaces were very much under construction. This showed off the layers of history and how the updates were creating the vision for the future.

It was also fun to see so many people taking hard-hat selfies.

 

The Landing Tours

 

A super popular activity was the guided tours, which welcomed folks into buildings in different phases of construction. It allowed visitors to see the progression of the spaces. Because the groups were small (10-15 people each), visitors could ask questions and learn more about the project.

 

The Landing Tours

 

This free and family-friendly event attracted people of all ages. Over 700 attendees got a first-hand glimpse at The Landing’s history and plans for the future.

OLG Deliverables included:

• Event concept, production and promotion
• Banners and window decals
• Historical poster design
• Event map and info handout
• A few OLGers were even tour guides!

Keep up with progress on The Landing by following them on Facebook, Instagram and Twitter!

 

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