A Marathon, Not A Sprint

You know the cliché saying, it's a marathon, not a sprint? I was trained not to use clichés. But, of course, clichés are so easy... because they're true.  I still find it hard not to use them. I could have come up with a hundred other titles for this post, surely, and at this point, you still don't know what the purpose of this post is. I've used a cliché title that is so broadly applicable, the next line could be about anything. Alas, this is me we're talking about! It's not about just [...] Read More

Social Media: A Philosophy

As social media is ever-evolving, shapeshifting from this algorithm to that one, there's one thing that should remain consistent. It's less of a strategy or a tactic, really—it's a philosophy. At least, it's one that serves as the foundation for our social media work here at OLG. It's simple, really—very "golden-rule"-esque. Maybe it's also got a dab of karma. You get out what you put in. Why do we consider this to be the ideal, end-all philosophy when it comes to social media? Well, it applies across the board to any aspect you might [...] Read More