Welcome to The Twirl Seat

“Twirl,” the spirit of Matilda Jane, comes to life at MJC's amazing trunk shows. The magic of twirl is embodied and shared by Trunk Keepers, and we invited the TKs to join us in The Twirl Seat and share their “whys” at two annual conferences—Behind the Seams and Dress Rehearsal. OLG created the set, interviewed the Trunk Keepers and scripted the videos in their entirety. In addition to three thematic videos, we produced a series of 12 individual profile videos to highlight their stories. Read More

Sets Designed For Brands To Thrive

For me, creating a set takes a bit of analytical thinking, a whole lot of planning and a heap of feels. I always start by thinking through the composition of the set to establish what is needed to tell the story. What will help drive the concept forward? What framing will look best? Next, I like to identify the vibe of the set. Creating a mood board for the vibe is super helpful to ensure everyone is singing the same tune. This also serves as a lens for creating and [...] Read More

I Will Walk With You

We think we’re pretty lucky at OLG. Yes, it has to do with the name. But more than that—we pride ourselves on the “three-for-three.”   That’s— We work with people we trust. We work for people we respect.  We do work we can believe in.    Like I said, lucky, right?   While most of that doesn’t actually stem from luck, we’re thankful for these partnerships, and the opportunity to do something special to honor the great work they do. On pretty much every project we work on with Changing the Face of Beauty (CtFoB), it […]

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