“Beyond”—A Postcard Series

In the spirit of Throwback Thursday, we're pulling some of our old favorites from the archive! We created these Beyond postcards for Cadinha & Co. in 2017, bringing the idea of Cadinha going above and beyond for their clients to life through illustrations. Read More

Envision Your Life Here

Every day, we're one day closer to the completion of construction at The Landing Fort Wayne, and we simply. cannot. wait. If you haven't been keeping up, be sure to follow their Instagram, Facebook and Twitter. But, to catch you up briefly— Recently, The Landing announced the floor plans for the first 14 (of 70) new, historic-meets-modern apartments, located at 123 Columbia Street. Needless to say, these apartments are gorgeous. Sign us up! As these 14 units went to market, One Lucky Guitar worked alongside The Model Group, developers of The Landing Fort Wayne, to [...] Read More

Brand Soul: A Manifesto

Introducing ‘SOUL: A Manifesto’—the new video from One Lucky Guitar. Wanna talk Brand Soul? We do, too. So let’s do it! Reach us at info@oneluckyguitar.com, or hit up Matt Kelley direct at matt@oneluckyguitar.com. Read More

“Is The Guitar Really Lucky?”

Here’s how it went down. Back in 1999, I bought an old 1964 Gibson B-25 acoustic guitar from a tall Tennessean named Bucky Baxter. I fell for Bucky and his playing when I would go see all of these Bob Dylan shows over the second half of the 1990s. Like, dozens of shows. Bucky played the mandolin, the pedal steel, the lap steel and guitar for Bob, and gave his live sound this very particular, slightly country sound. Rock ’n’ roll, with a hint of twang, a deep groove, snap [...] Read More