You know the cliché saying, it’s a marathon, not a sprint?
I was trained not to use clichés. But, of course, clichés are so easy… because they’re true.
I still find it hard not to use them. I could have come up with a hundred other titles for this post, surely, and at this point, you still don’t know what the purpose of this post is. I’ve used a cliché title that is so broadly applicable, the next line could be about anything.
Alas, this is me we’re talking about! It’s not about just anything, and it’s definitely not about clichés in themselves.
The concept of it’s a marathon, not a sprint applies to one of my favorite things to talk about: social media.
And our approach is anything but cliché.
When it comes to social media, we think in the long-term. The long-run. The end-game. While many others are investing in sell, sell, sell—we’re gently massaging our audiences, positioning the brand and the values. We’re not just aiming for a single product or service sale. We’re aiming for a lifetime of them. Cultivating a relationship between potential clients, referrals, buyers. Building lifelong fans and friends.
Using social media is an ongoing, strategic and engaging tactic. Sure, “anyone” can do it. But are they sprinting? Are they hastily making cliché decisions on content, or worse, at a loss for content? Or are they strategically pacing themselves, creating value for you and your audience?
We know the value of the time it takes to build this repertoire, and we don’t shy away from it.