Moving What Matters

Post by
August 26, 2020

The Women’s Fund of Greater Fort Wayne is committed to understanding—and overcoming—the challenges facing women and girls in our community. Through research, education and collaboration, they are making amazing strides to uncover and address the most important issues that shape women’s futures.

This initiative needed a powerful brand identity that matched its level of importance. Along with the team at The Community Foundation of Greater Fort Wayne, we brought their vision to life through a color pallet full of vitality, and a bold logo that represents opening essential conversations about womens’ equality and well-being.

Through our collaborative work, we carried the new identity through the additional graphics and messaging—creating a new brand platform, executive summary report, display banners, and press conference materials. We are proud of the impactful way the Women’s Fund of Greater Fort Wayne brand and initiative has evolved from a thought-through formation. We are excited for the future of women and girls in Fort Wayne, and we are proud to be a part of Moving What Matters.

To view the results and findings of the Allen County Women and Girl’s Study check out the overview here.

Three Cheers!

Our friends at Be Better Hospitality (the same group that brought us Penny Drip) have introduced three new concept restaurants/bars on The Landing: Dana's,...

Read more

The Foundation to Dream

MLK Montessori School Brand Development With their recent expansion into grades 1–3, MLK Montessori School partnered with One Lucky Guitar to increase the school's...

Read more

Consumer Products: Personality Wins

To stand out in the attention economy, consumer brands and campaigns must have a magnetic attractability. But what’s powerful enough to create yearning, and...

Read more

Collaborate for Change

What and who makes up the social sector ecosystem serving the community of Fort Wayne? How effective is the social sector ecosystem in addressing...

Read more