In the halls of OLG, we’ve been speaking a new language based around 3-D printing, milling and machining—all thanks to our friends at C&A Tool. Working with this industry leader in advanced manufacturing, we’ve been able to witness their large operation (650+ employees, three facilities) and how they play a role in providing innovative, custom parts to the aerospace, medical, transportation and energy industries.
For over 50 years, C&A has made consistent investments in their equipment—sometimes owning the only version of a particular machine in North America! They always had an amazing story but needed help telling it and that’s where we stepped in. Knowing that trust is important with their customers, we began to funnel all marketing messages through the brand platform of “Proven Precision.” C&A knows that once they get someone listening, that their track record in delivering custom precision parts will do the talking.
After initial brand platform work, OLG created a brand video along with industry-specific brochures. In addition, we carried the graphic style through to various trade show displays and in-house artwork.
As C&A likes to say, “We measure our work in microns and our experience in decades.”