Reminiscing on Your Story Made Here

On January 28, 2019, we chatted with Dirk Rowley and WANE-TV about TV advertising surrounding the Super Bowl, and specifically local spots that have left a lasting impression. Humor is fine, but we were thinking of work that made not just an impression, but a positive impact on our community, as so much of our favorite work has. Of course, that made us think of the Made Here campaign—both Talent Made Here and its sibling, Your Story Made Here—that we created with the Northeast Indiana Regional Partnership. We dug up [...] Read More

Social Media: A Philosophy

As social media is ever-evolving, shapeshifting from this algorithm to that one, there's one thing that should remain consistent. It's less of a strategy or a tactic, really—it's a philosophy. At least, it's one that serves as the foundation for our social media work here at OLG. It's simple, really—very "golden-rule"-esque. Maybe it's also got a dab of karma. You get out what you put in. Why do we consider this to be the ideal, end-all philosophy when it comes to social media? Well, it applies across the board to any aspect you might [...] Read More

Investing in Excellence

We’ve been lucky to partner with Foellinger Foundation on their social media strategy in 2018. It also happened to be the nonprofit’s 60th anniversary. As part of the year-long celebration, OLG created a video reflecting on the last six decades and the bright future ahead. Since its inception, thanks to the Foellinger family, the Foundation has been supporting Allen County nonprofits that directly impact the lives of individuals in our community. Our concept involved creating a physical book that represented the storied history of the Foundation. It allowed us to [...] Read More

Bringing The Landing to Life

This past fall, we worked with The Model Group to create a happening on The Landing for Visit Fort Wayne’s annual Be A Tourist In Your Own Hometown event. This opportunity gave visitors a look at the rich history of the street and a glimpse of the excitement to come with the new development. To enliven the street for the event, we brought storefront shops to life with a series of pop-up shops and activities put on by some of the coolest kids in town.   Each space was branded […]

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