Graduating to New Branding

In early 2019, we were approached by Northwest Allen County Schools (NACS) to partner on a comprehensive brand strategy consultation. The district, made up of seven elementary schools (soon to be eight!), two middle schools and one high school is well known in our community for their academic excellence, and has been lauded at the state level for their schools’ academic and athletic performance.  Each school in the district its own little community. The brand strategy exploration revealed a strong desire to show greater alignment amongst the 11 schools, truly [...] Read More

Moving What Matters

The Women’s Fund of Greater Fort Wayne is committed to understanding—and overcoming—the challenges facing women and girls in our community. Through research, education and collaboration, they are making amazing strides to uncover and address the most important issues that shape women’s futures. This initiative needed a powerful brand identity that matched its level of importance. Along with the team at The Community Foundation of Greater Fort Wayne, we brought their vision to life through a color pallet full of vitality, and a bold logo that represents opening essential conversations about [...] Read More

Building Vibrancy

One Lucky Guitar's work in placemaking and community wellbeing are among our favorite and most rewarding engagements. In this case, it’s Van Wert Forward—a multi-phase development project in Northwest Ohio led by the talented team at Van Wert County Foundation and their steering committee. The initiative's goal is to build vibrancy in downtown Van Wert by preserving and enhancing buildings in a way that reimagines them in retail, residential and dining scenarios. OLG was brought in for brand consultation, including our Soul Sessions process that led to developing this new [...] Read More

Your Newest, Old Favorite

OLG is happy to be part of some positive and frothy news coming from the rejuvenated Columbia Street area in downtown Fort Wayne, Indiana known as The Landing. Here, you’ll find the new Landing Beer Co., a one-of-a-kind brewery and BBQ hangout. In 2019, we were approached by the inspired owners to create all-new branding for their venture. To them, it was important that we capture the communal, fresh feeling they envisioned with the location—a space each resident will be welcome to have a good pint. Our collaboration touched a [...] Read More