An Anthem for United Front

We are proud to live and work in Fort Wayne, IN and are resolute as we roll up our sleeves to support the United Front Initiative—including with the development of this brand anthem video. Please view and, if the spirit moves you, share. We’re grateful for all of the hands, hearts and voices that made this one possible. Together, we are committed to the difficult, important work ahead of us all. Read More

Time to Defend

Around the turn of the year, the City of Fort Wayne asked OLG to develop a campaign that would communicate to residents to keep up the good fight against Covid-19 with emphasis on the big three—wearing a mask, keeping distance and limiting gatherings. As Allen County continues to see a rise in infection rates, it’s important that a clear message of preventing the spread is on the top of everyone’s mind. Working with the city, we ended up with an action-oriented concept with “DEFEND THE FORT.” Fort Wayne isn’t just any [...] Read More

Behind the Journey

We’re pleased to share The Journey—a 33-minute documentary film produced for Foellinger Foundation that follows four leaders through their experience in the Leadership Lab, the signature program of the Helene Foellinger Leadership Development Initiative. Over the course of more than a year, we followed four area nonprofit leaders—Amanda Shepard (Fort Wayne Museum of Art), Andrew Gritzmaker (Habitat for Humanity of Greater Fort Wayne), Kandace Kelly (Positive Resource Connection) and Tabitha Ervin (Jackson R. Lehman Family YMCA)—in the Leadership Lab, at work and at home.  While videos of this nature often [...] Read More

Graduating to New Branding

In early 2019, we were approached by Northwest Allen County Schools (NACS) to partner on a comprehensive brand strategy consultation. The district, made up of seven elementary schools (soon to be eight!), two middle schools and one high school is well known in our community for their academic excellence, and has been lauded at the state level for their schools’ academic and athletic performance.  Each school in the district its own little community. The brand strategy exploration revealed a strong desire to show greater alignment amongst the 11 schools, truly [...] Read More