Graduating to New Branding

In early 2019, we were approached by Northwest Allen County Schools (NACS) to partner on a comprehensive brand strategy consultation. The district, made up of seven elementary schools (soon to be eight!), two middle schools and one high school is well known in our community for their academic excellence, and has been lauded at the state level for their schools’ academic and athletic performance.  Each school in the district its own little community. The brand strategy exploration revealed a strong desire to show greater alignment amongst the 11 schools, truly [...] Read More

Timeless Fun! at the Allen County Fair

For the past eleven years, I’ve sat on the Allen County Fairgrounds Board of Directors. Just saying “eleven years” out loud elicits many wonderful memories at my beloved county fair. So much has changed and evolved over the past decade but one thing has remained—the essence and mission of our fair. We are in the business of making memories. It doesn't matter if it is 1989 or 2019. It doesn't matter if you are nine months old, nine years old, 19 or 90. If we’ve done our job, you leave [...] Read More