A Marathon, Not A Sprint

You know the cliché saying, it's a marathon, not a sprint? I was trained not to use clichés. But, of course, clichés are so easy... because they're true.  I still find it hard not to use them. I could have come up with a hundred other titles for this post, surely, and at this point, you still don't know what the purpose of this post is. I've used a cliché title that is so broadly applicable, the next line could be about anything. Alas, this is me we're talking about! It's not about just [...] Read More

Joyful Soles for Joyful Souls

Livie & Luca is a terrific, magnetic brand that is enriching lives. With inspired, colorful kids shoe designs that are created with heart, Livie & Luca lives up to its “Joyful Little Soles” tagline. Through meaningful, purpose-driven business decisions, this company positively impacts customers, retailers, vendors and communities around the world. Our entire team exuded joy in our own souls at the opportunity to partner with this fun and energetic brand on a video project. OLG created four product videos for some of Livie & Luca's classic shoes. We created [...] Read More

Social Media: A Philosophy

As social media is ever-evolving, shapeshifting from this algorithm to that one, there's one thing that should remain consistent. It's less of a strategy or a tactic, really—it's a philosophy. At least, it's one that serves as the foundation for our social media work here at OLG. It's simple, really—very "golden-rule"-esque. Maybe it's also got a dab of karma. You get out what you put in. Why do we consider this to be the ideal, end-all philosophy when it comes to social media? Well, it applies across the board to any aspect you might [...] Read More

Seven Playlists for Your Next Writing Project

As a writer, I find that words distract me. What?  Yes. I'm easily distracted by words. If there's a TV on, I'm subconsciously listening. If there's a conversation going on, I can't not hear it. And, of course, if a song has words, my mind is following (and maybe singing) them. I'm on a quest to devour as many words as possible, and I can't save me from me. That's why I listen to instrumental music when I write (which is like, a lot). So I've compiled my most-frequented playlists and albums. [...] Read More