Sets Designed For Brands To Thrive

For me, creating a set takes a bit of analytical thinking, a whole lot of planning and a heap of feels. I always start by thinking through the composition of the set to establish what is needed to tell the story. What will help drive the concept forward? What framing will look best? Next, I like to identify the vibe of the set. Creating a mood board for the vibe is super helpful to ensure everyone is singing the same tune. This also serves as a lens for creating and [...] Read More

Timeless Fun! at the Allen County Fair

For the past eleven years, I’ve sat on the Allen County Fairgrounds Board of Directors. Just saying “eleven years” out loud elicits many wonderful memories at my beloved county fair. So much has changed and evolved over the past decade but one thing has remained—the essence and mission of our fair. We are in the business of making memories. It doesn't matter if it is 1989 or 2019. It doesn't matter if you are nine months old, nine years old, 19 or 90. If we’ve done our job, you leave [...] Read More

A Marathon, Not A Sprint

You know the cliché saying, it's a marathon, not a sprint? I was trained not to use clichés. But, of course, clichés are so easy... because they're true.  I still find it hard not to use them. I could have come up with a hundred other titles for this post, surely, and at this point, you still don't know what the purpose of this post is. I've used a cliché title that is so broadly applicable, the next line could be about anything. Alas, this is me we're talking about! It's not about just [...] Read More

Joyful Soles for Joyful Souls

Livie & Luca is a terrific, magnetic brand that is enriching lives. With inspired, colorful kids shoe designs that are created with heart, Livie & Luca lives up to its “Joyful Little Soles” tagline. Through meaningful, purpose-driven business decisions, this company positively impacts customers, retailers, vendors and communities around the world. Our entire team exuded joy in our own souls at the opportunity to partner with this fun and energetic brand on a video project. OLG created four product videos for some of Livie & Luca's classic shoes. We created [...] Read More